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Como Vender Mais
by Richard Shotton#1 da Amazon ##Vencedor do Prémio Business Book Awards ##Vencedor BBH World Cup of Advertising Books O QUE INFLUENCIA AQUILO QUE COMPRAMOS? Todas as escolhas que fazemos são condicionadas por mecanismos cognitivos que atuam de forma muitas vezes inconsciente e que nos permitem uma rápida tomada de decisões. Pesquisas nas áreas da ciência comportamental e da psicologia mostram que alguns pressupostos comportamentais podem levar-nos a escolher determinados produtos em detrimento de outros. Compreender o que motiva as pessoas nas suas decisões de compra é essencial para ser bem-sucedido em qualquer negócio. Baseando-se em resultados de estudos académicos, em campanhas publicitárias reais e no seu próprio trabalho, Richard Shotton investiga de que modo as nossas tomadas de decisão são moldadas por princípios da ciência comportamental. O autor destaca 25 pressupostos comportamentais significativos, salientando as implicações e repercussões práticas que podem ser aplicadas como alavancas valiosas em estratégias de marketing, publicidade e vendas. Combinando um tom leve, espirituoso e informativo e uma base científica sólida, Richard Shotton apresenta conhecimentos práticos que se podem traduzir numa vantagem competitiva sólida para quem deseje tirar o máximo proveito deles. «Útil, memorável e poderoso. Richard Shotton pegou nas joias da coroa da economia comportamental e tornou-as práticas.» Seth Godin, autor de Isto É Marketing «Um guia de primeira classe para aqueles que querem aplicar a economia comportamental ao seu trabalho, recorrendo à aplicação prática de conceitos psicológicos fundamentais.» Mark Earls, autor bestseller internacional, consultor nas áreas do marketing, da comunicação e da mudança comportamental «Como Vender Mais é uma encantadora anatomia da natureza tendenciosa do cérebro humano que o ajudará a compreender e a influenciar as decisões dos consumidores —incluindo as suas.» Ian Leslie, autor bestseller internacional, especialista em comportamento humano «Um livro que explica de que modo o marketing realmente influencia os consumidores.» Mark Ritson, professor catedrático na Faculdade de Gestão de Melbourne «Simples e com uma linguagem acessível, Como Vender Mais explica de que modo a investigação e a sociologia podem ter um impacto no mundo real.» Dave Trott, autor bestselller internacional, especialista em publicidade «Um livro abrangente, convincente e extremamente prático que reúne os elementos de base da mudança de comportamentos.» Richard Huntington, presidente e diretor de estratégia da Saatchi & Saatchi
Compact Cities and Sustainable Urban Development: A Critical Assessment of Policies and Plans from an International Perspective
by Donald Miller Gert De RooThis title was first published in 2000. Encouraging, even requiring, higher density urban development is a major policy in the European Community and of Agenda 21, and a central principle of growth management programmes used by cities around the world. This work takes a critical look at a number of claims made by proponents of this initiative, seeking to answer whether indeed this strategy controls the spread of urban suburbs into open lands, is acceptable to residents, reduces trip lengths and encourages use of public transit, improves efficiency in providing urban infrastructure and services, and results in environmental improvements supporting higher quality of life in cities.
Companion Animals and Domestic Violence: Rescuing Me, Rescuing You (Palgrave Studies in Animals and Social Problems)
by Heather Fraser Nik TaylorIn this book, Nik Taylor and Heather Fraser consider how we might better understand human-animal companionship in the context of domestic violence. The authors advocate an intersectional feminist understanding, drawing on a variety of data from numerous projects they have conducted with people, about their companion animals and links between domestic violence and animal abuse, arguing for a new understanding that enables animals to be constituted as victims of domestic violence in their own right. The chapters analyse the mutual, loving connections that can be formed across species, and in households where there is domestic violence. Companion Animals and Domestic Violence also speaks to the potentially soothing, healing and recovery oriented aspects of human-companion animal relationships before, during and after the violence, and will be of interest to various academic disciplines including social work, anthropology, sociology, philosophy, geography, as well as to professionals working in domestic violence or animal welfare service provision.
Companion to European Heritage Revivals
by Linde Egberts Koos BosmaAre you organising an international heritage project? Turning a so-called 'heritage revival' into a meaningful experience for the general public can be a challenge to historians, archaeologists, museum conservators and tourism professionals alike. This Companion to European Heritage Revivals offers inspiration and new ideas to those who want to engage a large, international audience in activities which bring the past to life. It offers a critical examination of the field's basic concepts and discusses a vast array of 'heritage revival tools', including games, historical re-enactments, 3D-visualisations, films, television documentaries, spatial designs and most importantly, international heritage routes. Through many case studies, this book demonstrates how various aspects of heritage can be effectively presented by linking historical places and landscapes in a single revival to create a multifaceted but coherent whole. Above all, it shows the exceptional success achieved by projects which consistently focus on creating meaningful experiences together with individual users.
Companion to Sexuality Studies
by Nancy A. NaplesAn inclusive and accessible resource on the interdisciplinary study of gender and sexuality Companion to Sexuality Studies explores the significant theories, concepts, themes, events, and debates of the interdisciplinary study of sexuality in a broad range of cultural, social, and political contexts. Bringing together essays by an international team of experts from diverse academic backgrounds, this comprehensive volume provides original insights and fresh perspectives on the history and institutional regulatory processes that socially construct sex and sexuality and examines the movements for social justice that advance sexual citizenship and reproductive rights. Detailed yet accessible chapters explore the intersection of sexuality studies and fields such as science, health, psychology, economics, environmental studies, and social movements over different periods of time and in different social and national contexts. Divided into five parts, the Companion first discusses the theoretical and methodological diversity of sexuality studies.Subsequent chapters address the fields of health, science and psychology, religion, education and the economy. They also include attention to sexuality as constructed in popular culture, as well as global activism, sexual citizenship, policy, and law. An essential overview and an important addition to scholarship in the field, this book: Draws on international, postcolonial, intersectional, and interdisciplinary insights from scholars working on sexuality studies around the world Provides a comprehensive overview of the field of sexuality studies Offers a diverse range of topics, themes, and perspectives from leading authorities Focuses on the study of sexuality from the late nineteenth century to the present Includes an overview of the history and academic institutionalization of sexuality studies The Companion to Sexuality Studies is an indispensable resource for scholars, researchers, instructors, and students in gender, sexuality, and feminist studies, interdisciplinary programs in cultural studies, international studies, and human rights, as well as disciplines such as anthropology, psychology, history, education, human geography, political science, and sociology.
Companion to Urban and Regional Studies
by Anthony M. Orum Serena Vicari Haddock Javier Ruiz-TagleCOMPANION TO URBAN AND REGIONAL STUDIES Indispensable overview and timely coverage of the major issues, debates, and research topics in urban and regional studiesCompanion to Urban and Regional Studies offers an up-to-date view of the rapidly growing field, exploring a diversity of theoretical perspectives, current and emerging research, and critical global policy concerns. Uniquely broad in geographical and thematic scope, this comprehensive volume brings together essays by more than fifty international scholars and researchers to provide expert assessments spanning the many dimensions of urban studies.Organized into five parts, the Companion begins with a review of the current state of cities across East Asia, Sub-Saharan Africa, North America, Europe, and Latin America, and all other world regions. Subsequent sections discuss contemporary theoretical perspectives, describe common methodological approaches used by urban scholars, and examine the political, social, and economic problems facing twenty-first century cities. Covering historical issues, current challenges, and comparative perspectives in urban studies, this timely resource:Addresses intensely debated policy issues such as governance, housing, immigration and migration, segregation, social mix, and gentrificationDescribes the use of demographic methods, advanced spatial analysis, social networks, policy mobilities, and ethnographies in urban studies researchDiscusses critical urban theory, feminist urban research, urbanization and environmental change, and the legacy of the Chicago SchoolCovers contemporary research topics such as urban and regional inequalities, social heterogeneity and diversity, financializationIncludes representative case studies of each region, including Australasia, Latin America, East Asia and South AsiaCompanion to Urban and Regional Studies is essential reading for scholars, researchers, practitioners, urban activists, and students, and it represents a must-have complement to The Wiley Blackwell Encyclopedia of Urban and Regional Studies.
Company Culture For Dummies
by Mike GaninoMake a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Inside, expert author on corporate culture Mike Ganino distills company culture down to the four core elements that you need to consider when making any business decision. Packed with real-world examples and practical approaches to help you build a culture that drives performance, increases bottom line results, and creates brands that people talk about and remember, this is the book you’ll want to keep close by as you create your own unique culture. Implement and manage cultural change effectively Apply key principles to achieve organizational goals See how new technologies influence organizations Retain employees and attract new talent With this helpful guide, you’ll boost your company’s culture in no time!
Company Organization: Theory and Practice (Routledge Library Editions: Organizations)
by M . Barnes A. H. Fogg C. N. Stephens L. G. TitmanThis summary of theory and practice is inspired by the belief that cut and dried solutions to management problems are inappropriate and that every set of circumstances requires a unique synthesis of experience and relevant theories. In this book the authors have reviewed the main texts and theories of organization and have added the lessons learned from an unrivalled volume of practical experience, garnered from some 900 consultants working in more than twenty countries.
Company Strategy and Organizational Design: Organizations: Company Strategy And Organizational Design (Routledge Library Editions: Organizations)
by Roger MansfieldGetting strategies and structures right for changing market conditions and successfully matching strategies and structures with each other, are crucial. This volume reviews and develops the extensive literature in the areas of business policy and organizational behaviour, taking the subject further by breaking down boundaries between subject areas within management studies; by adopting a dynamic approach to organizational issues; and by synthesizing the disparate, often confusing research findings in this area into a general theoretical approach which can be assimilated by managers faced with the problems of the real world.
Company Towns
by Neil WhiteCompany towns are often portrayed as powerless communities, fundamentally dependent on the outside influence of global capital. Neil White challenges this interpretation by exploring how these communities were altered at the local level through human agency, missteps, and chance. Far from being homogeneous, these company towns are shown to be unique communities with equally unique histories.Company Towns provides a multi-layered, international comparison between the development of two settlements--the mining community of Mount Isa, Queensland, Australia, and the mill town of Corner Brook, Newfoundland, Canada. White pinpoints crucial differences between the towns' experiences by contrasting each region's histories from various perspectives--business, urban, labour, civic, and socio-cultural. Company Towns also makes use of a sizable collection of previously neglected oral history sources and town records, providing an illuminating portrait of divergence that defies efforts to impose structure on the company town phenomenon.
Comparability in Social Research (Routledge Library Editions: British Sociological Association #22)
by Margaret StaceyOriginally published in 1969, Comparability in Social Research is a collection of essays from the British Sociological Association and Social Science Research Council. The essays are the result of a working group from the British Sociological Association, and a response to the need for the development of sociological theory as a scientific discipline. The essays examine the comparability of data assembled by research, in several sociological fields. This edited collection includes essays on the topic of education, family and household, income and occupation.
Comparable Worth: Theories and Evidence (Social Institutions And Social Change Ser.)
by England PaulaThis volume provides a detailed description of the situation of women in employment in the early 1990s and considers how sociological and economic theories of labor markets illuminate the gap in pay between the sexes.
Comparative Anomie Research: Hidden Barriers - Hidden Potential for Social Development
by PETER ATTESLANDER, BETTINA GRANSOW AND JOHN WESTERNThis title was first published in 2000: This text presents the results of a three-year study in social research, which aimed to measure and explain anomie in different parts of the world with different cultures and different socio-political and economic conditions. Both quantitative and qualitative methods were applied, and the book not only represents the projects in juxtaposition, but also attempts to show how they relate to each other. The project elaborated instruments for practical use of both public and private agents in development co-operation in order to assess the stability or instability of a given society and to orient development policies accordingly. The book aims to provide the basis for an early detection system for anomie. The main interest is intercultural setting, the detection of hidden anomic potential and the close linkages between scientific research and its applicability for development policy and practice in applied anomie research.
Comparative Approaches to Program Planning
by F. Ellen Netting Mary Katherine O'Connor David P. Fauri"As a practitioner in the field for over thirty years, I have been exposed to endless 'planning' sessions that are prescriptive to the point of being oppressive. Thistext 'gives permission' to the practitioner to allow for emergence, uncertainty, and ambiguity in the planning process. Comparative Approaches to Program Planning provides a guide for the manager, administrator, executive director, strategic planner, and CEO to embrace multiple planning strategies and the understanding of each. This is extremely worthwhile in a dynamic environment and an ever- changing landscape and worldview." --Paul D. McWhinney, ACSW, Director of Social Services City of Richmond, Richmond, Virginia "This is the book I've been waiting for. It provides not only a linear approach to program design, but gives language to the tacit knowledge many planners have of the circular nature of their work. Both linear and circular thinking are important to planning processes and now we have a resource for teaching." --Jon E. Singletary, PhD, MSW, MDiv, Baylor University, School of Social Work The first text on program planning to guide readers in selecting program planning approaches appropriate to setting, culture, and context Valuable for students and practitioners in the social work, public administration, nonprofit management, and community psychology fields, Comparative Approaches to Program Planning provides practical and creative ways to effectively conduct program planning within human service organizations. Written by leaders in the social work education community, this innovative book explores program planning as a multi-layered and complex process. It examines both a traditional linear problem-solving model as well as an alternative emergent approach to program planning, helping professionals to successfully develop and enact effective and culturally competent planning in organizations and communities.
Comparative Archaeologies: A Sociological View of the Science of the Past
by Ludomir R. LoznyArchaeology, as with all of the social sciences, has always been characterized by competing theoretical propositions based on diverse bodies of locally acquired data. In order to fulfill local, regional expectations, different goals have been assigned to the practitioners of Archaeology in different regions. These goals might be entrenched in local politics, or social expectations behind cultural heritage research. This comprehensive book explores regional archaeologies from a sociological perspective--to identify and explain regional differences in archaeological practice, as well as their existing similarities. This work covers not only the currently-dominant Anglo-American archaeological paradigm, but also Latin America, Western and Eastern Europe, Asia, and Africa, all of which have developed their own unique archaeological traditions. The contributions in this work cover these "alternative archaeologies," in the context of their own geographical, political, and socio-economic settings, as well as the context of the currently accepted mainstream approaches.
Comparative Civic Culture: The Role of Local Culture in Urban Policy-Making
by Laura A. Reese Raymond A. RosenfeldThe quest for a theoretical framework for understanding urban policy-making has been a recurring focus of research into local governments. Civic culture is a means for understanding how municipal policy-makers weigh the interests of different groups, govern the local community, frame local goals, engage in decision-making, and ultimately select and implement public policies. While it seems that culture 'matters' in local policy making, how to measure culture in a valid and replicable fashion presents a significant challenge which the authors address in this book. They present their findings of a large multi-city research project to explore the nature of civic culture in cities in the US and Canada. The focus of their analysis is on three overarching 'systems' of community power system, the community value system, and the community decision-making system. The authors address a number of questions around the nature of civic culture and the relationships between the three systemic elements of civic culture, to refine and apply a more sophisticated theory of urban policy-making.
Comparative Communication Research: A Study of the Conceptual, Methodological, and Social Challenges of International Collaborative Studies in Communication Science (Studies in International, Transnational and Global Communications)
by Sophia Charlotte VolkComparative research has gained enormous popularity in communication and media studies in the last two decades and is increasingly conducted in international research teams. Collaboration with scholars from different countries brings many advantages, but it is also prone to conflict. Sophia Charlotte Volk presents the first systematic reflection on the conceptual, methodological, and social challenges of international collaborative and comparative studies in communication science. A systematic review of comparative studies and expert interviews with communication scholars shed light on how challenges manifest themselves empirically and what solutions have proven to be appropriate. The book proposes a phase model of collaborative and comparative research that can serve as a guide for scholars on what conditions should be created for productive collaboration in temporary research projects.
Comparative Criminology: A Textbook (International Library of Sociology)
by Hermann MannheimThis is Volume I of fifteen in a series on the Sociology of Law and Criminology. Originally published in 1965, this textbook is part one of two, meant for students and deals more fully than usual with such fundamental matters as the very concepts of crime and criminology and especially with the highly complex relationship between crime, the criminal law and certain burning moral issues of our time. It also includes several chapters on the methodsof research used in criminological and penological investigations.
Comparative Criminology: A Textbook (International Library of Sociology)
by Hermann MannheimThis is Volume II of fifteen in a series on the Sociology of Law and Criminology. Originally published in 1965, this textbook is part two of two, meant for students and deals more fully than usual with such fundamental matters as the very concepts of crime and criminology and especially with the highly complex relationship between crime, the criminal law and certain burning moral issues of our time. It also includes several chapters on the methods of research used in criminological and penological investigations.
Comparative Deviance: Perception and Law in Six Cultures
by Marvin E. Wolfgang Graeme R. Newman"Comparative Deviance" represents a systematic attempt to survey public perceptions of deviant behavior cross-culturally: in India, Indonesia, Iran, Italy, Yugoslavia and the United States. There is extensive diversity in both law and perception concerning such deviances as taking drugs, homosexuality, and abortion, yet there is evidence for a basically invariant structure in perception of deviance across all cultures. Within the countries studied in this volume, Geraeme Newman discovers that the strength of religious belief and urban rural background accounted for major differences in the perception of deviance - when differences were identified.Contrary to popular academic opinion in the United States, Newman finds that those countries with the most liberal laws on deviance (i.e., the least punitive sanctions) are also those highly economically developed and least totalitarian (United States and Italy). But when public opinion is considered, the public favors harsher punishments than the law provides. In contrast, in the developing countries of India, Iran and Indonesia, where penal sanctions are more severe, public opinion is much more liberal. The crucial question is the role criminal law plays in the process of modernization: whether law is a stable cultural influence, round which public opinion wavers in a startling fashion, depending on the stage of modernization.These findings challenge many assumptions of conflict theory in sociology, of cultural relativism in anthropology, and of ethical relativism in moral philosophy. All findings are examined in relation to research on modernization, social development, and the evolution of law. These fundamental issues are thus important to many different disciplines across the board.
Comparative Dynamics in the Comics Industry: Contrasting Cultures in France, Belgium, and the Netherlands (Routledge Focus on Business and Management)
by Rudi de VriesDue to the enormous cultural and economic impact of the Marvel movies, manga, and anime, research on the comics industry is growing, but has focused primarily on the US and Japan. This book focusses on the European comics industry to explore the complex impact of organizational and cultural differences in audience behaviours, both in the comics industry specifically and in the creative industries in general.Drawing on the author’s research on the contrasting comics culture of the Netherlands, Belgium, and France, the study uses institutional theories and organizational ecology to compare the interactions of publishing organizations with artists, audiences, and each other. It combines this with a critical approach to modernization theory to evaluate how historical, cultural, and religious factors might impact the audience for comics and how those audiences respond to and interact with this specific creative medium. The book demonstrates the benefits of using combinations of theoretical frameworks to draw out more nuanced interpretations for this and other under-researched creative industry areas.With its unique insights, this book will be of great interest to researchers in the comics industry, as well as a fascinating contribution to research in cultural-related audience behaviour for all scholars in the creative industries.
Comparative Education: A Study of Educational Factors and Traditions (Routledge Library Editions: Education)
by Nicholas HansThis book is divided into four parts. In Part One the author considers the natural factors which have influenced the various national systems of education. They comprise racial, linguistic, geographical and economic factors. In Part Two he considers the contribution of religious traditions to education, more particularly those of the Catholic and Puritan faiths, and in Part Three the secular traditions of humanism, socialism and nationalism. Finally in Part Four a comparison is made of the systems of education in England and Wales, the USA, France and the Soviet Union.
Comparative Perspectives on Judaisms and Jewish Identities
by Stephen SharotProvides sociological analyses of religious developments and identities in both historical and contemporary Jewish communities.
Comparative Perspectives on Racism (Research In Migration And Ethnic Relations Ser.)
by Maykel Verkuyten Jessika ter WalThis title was first published in 2000: The book gives a discussion and many empirical examples of the possibilities for comparative research on racism. In the book the questions and problems are discussed and the relative costs and benefits of comparative research are pointed out. The question on what should be considered and solved when doing comparative research is central and the different chapters give specific answers. Moreover, the comparative issue is also raised with respect to the monitoring of racism in different countries and to initiatives for combating racism.
Comparative Perspectives on Work-Life Balance and Gender Equality: Fathers on Leave Alone (Life Course Research and Social Policies #6)
by Margaret O'Brien Karin WallThis book is open access under a CC BY-NC 2. 5 license. This book portrays men's experiences of home alone leave and how it affects their lives and family gender roles in different policy contexts and explores how this unique parental leave design is implemented in these contrasting policy regimes. The book brings together three major theoretical strands: social policy, in particular the literature on comparative leave policy developments; family and gender studies, in particular the analysis of gendered divisions of work and care and recent shifts in parenting and work-family balance; critical studies of men and masculinities, with a specific focus on fathers and fathering in contemporary western societies and life-courses. Drawing on empirical data from in-depth interviews with fathers across eleven countries, the book shows that the experiences and social processes associated with fathers' home alone leave involve a diversity of trends, revealing both innovations and absence of change, including pluralization as well as the constraining influence of policy, gender, and social context. As a theoretical and empirical book it raises important issues on modernization of the life course and the family in contemporary societies. The book will be of particular interest to scholars in comparing western societies and welfare states as well as to scholars seeking to understand changing work-life policies and family life in societies with different social and historical pathways.