- Table View
- List View
Ambush Marketing in Sports
by Gerd NuferAmbush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
America's 1890s Parachute Queen: Pioneer Skydiving Sensation Miss Hazel Keyes
by William III KaltDeath-defying skydiver Miss Hazel Keyes thrills thousands as she leaps from her balloon with her monkey, Miss Jennie Yan Yan. Sail through the heavens with this robust, spunky woman as she earns nationwide fame for more than a decade. Miss Hazel’s life af
America's Best Bass Fishing: The Fifty Best Places to Catch Bass
by Steven D. PriceLargemouth, smallmouth or stripers--bass of all varieties are the number one sport fish across the country, and in America's Best Bass Fishing veteran angler and outdoor writer Steve Price points the way to the very best places to catch them.
America's Champion Swimmer: Gertrude Ederle
by David A. Adler Terry WidenerTrudy Ederle loved to swim, and she was determined to be the best. At seventeen Trudy won three medals at the 1924 Olympics in Paris. But what she planned to do next had never been done by a woman: She would swim across the English Channel in fourteen hours and set a world record.
America's Cup Yachts, The: The Rhode Island Connection
by Richard V. SimpsonThe dominance of the New York Yacht Club, in possession of the America's Cup between 1851 and 1983, has given Newport, Rhode Island, the status of yachting capital of the world. Seven of the most respected America's Cup defenders were built in Bristol, Rhode Island. The state's contribution to racing yacht technology began in Bristol, when N.G. Herreshoff designed and built the Vigilant in 1893. The Goetz Custom Sailboat Company continues the Bristol tradition of building superior sailing vessels, many of which have been challengers for the coveted America's Cup, beginning with the America 3 in 1992. In his sixth volume for the Images of America series, author Richard V. Simpson explores the allure of the America's Cup yachts and racing through more than 200 images from his own diverse collection. The photographs focus on the beauty and dignity of the yachts, the genius of engineering minds, and the handiwork of skilled crafters. Within these pages, view a variety of rare images captured by turn-of-the-century biograph and stereoscopic cameras, and experience the majestic dance of the yachts as they jockey for position, from the starting gun to the crossing of the finish line.
America's Game
by Michael MaccambridgeIt's difficult to imagine today--when the Super Bowl has virtually become a national holiday and the National Football League is the country's dominant sports entity--but pro football was once a ramshackle afterthought on the margins of the American sports landscape. In the span of a single generation in postwar America, the game charted an extraordinary rise in popularity, becoming a smartly managed, keenly marketed sports entertainment colossus whose action is ideally suited to television and whose sensibilities perfectly fit the modern age.America's Game traces pro football's grand transformation, from the World War II years, when the NFL was fighting for its very existence, to the turbulent 1980s and 1990s, when labor disputes and off-field scandals shook the game to its core, and up to the sport's present-day preeminence. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, this is an essential book for any fan of America's favorite sport.From the Trade Paperback edition.n scope, America's Game is cultural history at its finest. A thoroughly entertaining account of the entire universe of professional football, from locker room to boardroom, from playing field to press box, it is a unique lens through which to view the past sixty years of American history.From the Hardcover edition.
America's Game: A Critical Anthropology of Sport (Sport in the Global Society)
by Benjamin Eastman, Michael Ralph and Sean BrownThis insightful volume considers how to locate America in the sporting world: in the traditions and rituals of a national pastime or in the baseball academies run by American professional teams in the Dominican Republic? With the athletes that carry a flag in Olympic ceremonies or among the executives in the boardrooms of Nike? The contributors arg
America's Game: The NFL at 100
by Jerry Rice Randy O. WilliamsA celebration of 100 years of the NFL from Hall of Fame receiver and bestselling author Jerry Rice!“This book is an amazing compilation of the game’s history as seen through the eyes of my friend Jerry Rice, aka The GOAT. You are going to love this book almost as much as you loved watching Jerry play!” —Barry Sanders, NFL Hall of Fame Class of 2004The authors of the New York Times bestseller 50 Years, 50 Moments celebrate the first 100 years of the National Football League, interweaving history, personal stories, memories, and observations of some of its greatest players, coaches, and advocates to chronicle football’s amazing evolution from a fledgling regional fly-by-night operation into a multi-billion global brand and one of America’s leading franchises.Over the past century, professional football has transformed from a game played in leather helmets on cow pastures to one of the most high-tech, popular sports on the planet. In this entertaining and concise history, Jerry Rice and Randy O. Williams celebrate the NFL’s centennial, bringing together colorful memories, insights, and personal experiences and observations from the heroes, losers, innovators, and defining legends who have played the game at its highest level. America's Game is filled with inside stories of the league’s fiercest rivalries, closest competitions, and most memorable characters, from the early days of Red “The Galloping Ghost” Grange and “Slingin’” Sammy Baugh to Jim Brown and “Broadway” Joe Namath to Lawrence Taylor, Jerry Rice, and Tom Brady.Cowboy fans will never forget how Roger Staubach’s Hail Mary lifted his team to a last-second playoff victory over the Vikings. Patriot followers will always point to The Tuck Rule Game as a franchise landmark where Adam Vinatieri’s two clutch kicks in deep snow propelled his team to victory over the Raiders. Generations of Steelers fans will celebrate James Harrison’s electrifying 100–yard interception return for a touchdown in Super Bowl XLIII. All are among the most memorable moments in NFL history. Divided by increments of twenty-five years, each section of America's Game includes the authors’ selections for their “All Star” players and teams.America's Game is a unique tribute to this enduring cultural phenomenon, and will become the authoritative tribute to all that is great about the sport Americans—and the world—loves.
America's Gift to Golf: Herbert Warren Wind on the Masters
by Herbert Warren WindThe dean of American golf writers pays tribute to the nation&’s greatest tournament Over the course of his forty-year career at the New Yorker and Sports Illustrated, Herbert Warren Wind covered the game of golf from many different angles, providing readers with eloquent insights on the iconic courses of Scotland as well as Bing Crosby&’s lifelong love affair with the sport. But no aspect of golf was closer to Wind&’s heart, or more intimately associated with his name, than the annual Masters Tournament at Augusta National Golf Course. Recounting Arnold Palmer&’s victory in 1958, Wind coined the phrase &“Amen Corner&” to describe the fateful stretch of golf course including the 11th, 12th, and 13th holes. To celebrate the fiftieth anniversary of the first Augusta National Invitation, held in 1934, Wind eloquently recounted a half-century&’s worth of highlights, from Bobby Jones&’s original vision of an informal competition between his old friends and the game&’s rising stars, to Ben Crenshaw&’s impressive defeat of Tom Watson in the 1984 tournament. Full of the grand traditions—including green jackets, purple azaleas, and white jumpsuits—and dramatic moments that have made the Masters the most entertaining of the four major championships, America&’s Gift to Golf brings the history of this majestic tournament to vivid life and testifies to the enduring legacy of Herbert Warren Wind.
America's Girl: The Incredible Story of How Swimmer Gertrude Ederle Changed the Nation
by Tim Dahlberg Mary Ederle Ward Brenda GreeneAmerica's Girl is an intimate look at the life and trials of Gertrude Ederle, who in 1926 not only became the first woman to swim across the English Channel, but broke the record set by men. The feat so thrilled America that it welcomed her home with a ticker tape parade that drew two million people. This fascinating portrait follows Ederle from her early days as a competitive swimmer through her gold medal triumph at the 1924 Olympics, to the first attempt the next year by Ederle to swim from France to England in frigid and turbulent waters, a feat that had been conquered by only five men up to that time. This is also a stirring look at the go-go era of the 1920s, when the country was about to recognize that women not only could vote, but compete on an international scale as athletes. At the height of Prohibition, Ederle's triumph over the formidable Channel was a triumph for women everywhere. America's Girl immerses readers in a pivotal era of American history and brings to life the spirit of that time.
America's Last Wild Horses
by Hope RydenFrom the Book Jacket: "A richly researched and written book with an unusual appeal." -Publishers Weekly "This book is a treat for everyone who knows or cares about horses." -Cleveland Amory No wild animal captures the spirit of North America quite so powerfully as the wild horse-nor has any faced such diverse and potent enemies. In this provocative account, Hope Ryden-who helped to ensure the passage of the Wild and Free-Roaming Horse and Burro Act, which grants mustangs special protection-combs the history of these proud and noble horses; Descended from the Spanish horses ridden by the conquistadors, they evolved into the tough and intelligent ponies that Indians-and later, explorers and cowboys-learned to rely on. From the period when wholesale extermination of the buffalo was underway until recent times, commercial and political interests have sought to eliminate the wild horses as varmints. In the latest update to this classic story Ryden tells of the successes: and failures in the past ten years of regulation, and has added stunning new color photographs. The subject of a front-page article in The New York Times. when it was first published, america's last wild horses continues to be a compelling testament to the life of a uniquely American symbol of grace and wildness, and is a must read for horse lovers and Western history enthusiast everywhere.
America's Wild Horses: The History of the Western Mustang
by Steve PriceThere is no creature that quite embodies the beauty and grandeur of the American West as does the wild horse. For thousands of years, the horse has roamed the plains and valleys of the American continent, free of the encumbrances of man or the saddle. In America’s Wild Horses, award-winning photographer and lifelong horse lover Steven Price celebrates the timeless magnificence of the American mustang.Meticulously researched, Price offers a cultural history of the American wild horse that is unparalleled in its exquisite detail and poignant prose. Beginning with chapters on prehistoric equines, Price sweeps through all the most important historical epochs in the history of the American mustang. Detailed accounts of horse-breeding in the Southwest, Native American horsemanship, and mustangs in the golden age of the iconic American cowboys each detail the profound impact that the wild horse has had in shaping American culture. Later chapters chronicle the legacy of the horse in the twentieth and twenty-first centuries, specifically emphasizing the legal and scientific measures that are being taken by horse-lovers across the country to ensure that later generations will also be able to witness the majesty of the wild horse.Featuring dozens of stunning photographs by the author, and interspersed with firsthand interviews with some of the most renowned horse experts today, America’s Wild Horses is a required read for all equine lovers.
American Angler's Book: Embracing the Natural History of Sporting Fish, and the Art of Taking Them
by Thaddeus NorrisOver one and a half centuries after its original publication, Thaddeus Norris’s The American Angler’s Book remains a classic heavily sought after by fishing enthusiasts and collectors. Considered father of American fly fishing, Norris’s encyclopedic compilation of nineteenth-century tackle and the making of it, information on diverse fish species, and fishing theories and musings was an immensely important tome that helped popularize sport fishing in the United States. Much of the information is still relevant to pursuers of the modern sport. Topics covered include: Hooks, sinkers, swivels, leaders, snoods, lines, rods, and reels Perch, pike, carp, herring, catfish and eels, salmon, and trout species and behaviors Saltwater and fly fishing methods and tackle Repairs, fly-making, and rod-making Fish breeding And more! "Every American Piscator may feel proud [to own]” this "elegant volume” with "beautifully executed” illustrations, proclaimed The New York Times on the book’s original publication. With information copiously gathered and published during the American Civil War, Norris was a leader in his field. Containing a wealth of exquisite engravings, The American Angler’s Book is a must-have addition to any serious fly-fisher’s collection.
American Association Milwaukee Brewers, The (Images of Baseball)
by Bob Koehler Rex HamannMany people know of Milwaukee's famous beer brewers, such as Schlitz, Pabst, and Miller, but these pages contain the story of the original baseball Brewers. The Milwaukee Brewers of the American Association spent 51 seasons (1902-1952) on the city's near north side. To have had the opportunity to stretch out in the sun-soaked stands of Borchert Field during that era was to witness minor league baseball at its best. The Brewers were the second-winningest franchise in the league's history, and names like Tom "Sugar Boy" Dougherty and Nick "Tomato Face" Cullop were once household words throughout the city. This book stands as a tribute to the colorful history of this team and to all the former players, coaches, and managers who ever wore the woolens for Milwaukee.
American Axe: The Tool That Shaped a Continent
by Brett McLeodFrom bronze axes of the Viking conquests to the American homesteader&’s felling axe, this is a tool that has shaped human history like few others. American Axe pays tribute to this iconic instrument of settlement and industry, with rich history, stunning photography, and profiles of the most collectible vintage axes such as The Woodslasher, Keen Cutter, and True Temper Perfect. Combining his experiences as a forester, axe collector, and former competitive lumberjack, author Brett McLeod conveys the allure of this deceptively simple woodcutting implement and celebrates the resurging interest in its story and use.
American Bee: The National Spelling Bee and the Culture of Word Nerds
by James MaguireWhat the bestselling Word Freak did for Scrabble, this riveting narrative now does for the National Spelling Bee. Here is a captivating slice of Americana--part sporting event, part absorbing human drama, and part celebration of the magic of words. Every spring in the nation's capital, after a starting pool of 10 million kids narrows to 250 finalists, America's top young spellers face off in a nail-biting contest. So electric is the drama that millions of viewers tune in to watch ESPN's live telecastBut this national obsession is much more than a sporting story--and this first-ever narrative nonfiction book about the National Spelling Bee immerses the reader in unique subculture, portraying the endearing fraternity of brilliant, eccentric young word nerds who vie for a gold trophy, a hefty check, and a glorious moment of national fame.Author James Maguire, who like the contestants is an inveterate word nut, captures the agony and glory of this singularly American event. He profiles the top five spellers across the country, exploring their hopes and dreams-and strategies for winning--as they prepare for their moment in the spotlight. American Bee takes readers behind the scenes at the National Bee, providing a narrative thrill ride as the tension mounts round by round.
American Colossus: Big Bill Tilden and the Creation of Modern Tennis
by Allen M. Hornblum John NewcombeBabe Ruth, Jack Dempsey, Bobby Jones, and Bill Tilden were the legendary quartet of the “Golden Age of Sports” in the 1920s. They transformed their respective athletic disciplines and captured the imagination of a nation. The indisputable force behind the emergence of professional tennis as a popular and lucrative sport, Tilden’s on-court accomplishments are nothing short of staggering. The first American‑born player to win Wimbledon and a seven‑time winner of the U.S. singles championship, he was the number 1 ranked player for ten straight years. A tall, flamboyant player with a striking appearance, Tilden didn’t just play; he performed with a singular style that separated him from other top athletes. Tilden was a showman off the court as well. He appeared in numerous comedies and dramas on both stage and screen and was a Renaissance man who wrote more than two dozen fiction and nonfiction books, including several successful tennis instructions books. But Tilden had a secret—one he didn’t fully understand himself. After he left competitive tennis in the late 1940s, he faced a lurid fall from grace when he was arrested after an incident involving an underage boy in his car. Tilden served seven months in prison and later attempted to explain his questionable behavior to the public, only to be ostracized from the tennis circuit. Despite his glorious career in tennis, his final years were much constrained and lived amid considerable public shunning. Tilden’s athletic accomplishments remain, as he is arguably the best American player ever. American Colossus is a thorough account of his life, bringing a much-needed look back at one of the world’s greatest athletes and a person whose story is as relevant as ever.
American Football für Dummies (Für Dummies)
by John Czarnecki Howie LongSo geht Football American Football für Dummies ist ein umfassender Leitfaden für Fans des Footballs. In diesem Buch erfahren Sie das Wichtigste zu Aufstellung, Regeln und Strategien. Die Football-Legende Howie Long und der Football-Analyst John Czarnecki präsentieren mit ausführlichen Erklärungen zu jeder Position, Analysen von Angriff und Verteidigung und detaillierten Spielstrategien die Grundlagen des Footballs für Fans jeden Alters und jeder Erfahrung. Verschaffen Sie sich das Wissen, das Sie brauchen, um dem Footballspiel zu folgen und es mit Freunden und Familie zu genießen. Sie erfahren Was es über das Spielfeld und die Ausrüstung zu wissen gibt Welche Offense-Strategien und Defense-Taktiken es gibt Was es mit den Special Teams auf sich hat Wie die Secondary funktioniert
American Hiro: The Adventures of Benihana's Rocky Aoki and How He Built a Legacy
by Jack McCallumAn in-depth biography of the famed Japanese American restaurateur, his rags to riches story, his determination in business, and his zest for life.“Traveling the world with my father, watching him interact with people, famous and ordinary, observing up close his balls-out sense of adventure, and having a larger-than-life personality to live up to had a profound effect on me and the formation of my character.” —From the foreword by Steve Aoki, Grammy–nominated producer and Billboard Award–winning DJHiroaki “Rocky” Aoki was a man who succeeded in everything he pursued—from world-class wrestling, ballooning, underwater exploration, and car and boat racing to founding Benihana. Rocky’s passion for life infected all around him and accelerated the exchange of Japanese culture and cuisine with America. His rags to riches story, from dishwasher and busboy to owner of a multi-million-dollar restaurant empire, is a wild American dream realized unlike any other. Running and expanding the business would be all-consuming for most people—not to mention battling the perception of otherness—but Rocky would not be deterred. His determination for the business rivaled the drive he demonstrated in his other interests, some of which almost killed him. American Hiro by Jack McCallum, who had full access to Rocky Aoki and those in his enterprises, provides the only full inside account of one of the most famous symbols of cultural assimilation and capitalistic zeal in modern US history—a champion in business, sports, and life.
American Huckster: How Chuck Blazer Got Rich From-and Sold Out-the Most Powerful Cabal in World Sports
by Teri Thompson Mary PapenfussThe first inside account of the international soccer scandal that rocked the world and the American at its center--the incredible story of how a stay-at-home New York soccer dad illegally made millions off the world's most powerful and corrupt sports organization and became an unlikely FBI whistleblower. <P><P>He was the middle-class Jewish kid from Queens who rose from local youth soccer leagues to the heights of FIFA, becoming a larger-than-life, jet-setting buccaneer--and the most notorious FBI informant in sports history. For years, Chuck Blazer skimmed over $20 million from FIFA, stashing his money in offshore accounts and real estate holdings that included a luxury apartment in Trump Tower, a South Beach condo, and a hideaway in the Bahamas. Instantly recognizable with his unruly mass of salt-and-pepper hair and matching beard--and a rotating crop of arm candy--Blazer was one of the most flamboyant figures in the glitzy social and political circles of international soccer. <P>Over the course of thirty years, Blazer leveraged his friendships with the likes of Vladimir Putin, Hillary Clinton and Nelson Mandela, to increase his influence with the mandarins of global soccer--most notably Sepp Blatter, FIFA's long-time godfather.Once Blatter tapped Blazer to be the first American in almost fifty years to sit on FIFA's executive committee, the erstwhile accountant steadily accumulated money and power--until 2013 when the FBI and IRS nabbed Blazer and charged him with fraud, money laundering, and tax evasion. <P>In exchange for immunity, Blazer agreed to let the Feds install a microphone in his keychain to entrap his larcenous band of brothers--leading to the shocking arrest and indictment of eighteen FIFA officials for racketeering and bribery. <P>In this taut and suspenseful tale of white-collar crime and betrayal at the highest levels of international business, investigative reporters Mary Papenfuss and Teri Thompson draw on sources in U.S. law enforcement as well as in Blazer's inner circle to tell the surreal tale of this astonishing character and the scandal that rocked the world.
American Hunter
by William Doyle Willie RobertsonNew York Times bestselling author and star of A&E's Duck Dynasty, Willie Robertson, teams up with William Doyle, the bestselling co-author of American Gun, to share the history of America's most well known hunters.American Hunter is the first book ever to compile a chronological history of America's greatest hunters. Based on the powerful personalities of colorful men and women, this book begins with the Plains Indians and moves through legendary hunters like Daniel Boone, Davy Crockett, Kit Carson, Buffalo Bill, Teddy Roosevelt, Ernest Hemingway, Lyndon Johnson, and more. Also included are the histories of American fox, rabbit, deer, squirrel, duck, goose, and big-game hunting, as well as action biographies of classic hunting weapons. Author Willie Robertson, famed hunter of Duck Dynasty and Duck Commander, lends his voice to share this bodacious collection of true stories that you'll want to tell around the campfire after a long day's hunt. As Teddy Roosevelt put it, "The virility, clear-sighted common sense and resourcefulness of the American people is due to the fact that we have been a nation of hunters and frequenters of the forest, plains, and waters." It's about time we honor American hunters with a book that tells their incredible stories of skill, courage, survival, and downright bodaciousness. American Hunter is the perfect book for everyone who enjoys amazing tales of American history and for those who love hunting, sport shooting, and wide open spaces.
American Icon: The Fall of Roger Clemens and the Rise of Steroids in America's Pastime
by Teri Thompson Nathaniel Vinton Michael O'Keeffe Christian RedIt was an epic downfall. In twenty-four seasons pitcher Roger Clemens put together one of the greatest careers baseball has ever seen. Seven Cy Young Awards, two World Series championships, and 354 victories made him a lock for the Hall of Fame. But on December 13, 2007, the Mitchell Report laid waste to all that. Accusations that Clemens relied on steroids and human growth hormone provided and administered by his former trainer, Brian McNamee, have put Clemens in the crosshairs of a Justice Department investigation. Why did this happen? How did it happen? Who made the decisions that altered some lives and ruined others? How did a devastating culture of drugs, lies, sex, and cheating fester and grow throughout Major League Baseball's clubhouses? The answers are in these extraordinary pages. American Icon: The Fall of Roger Clemens and the Rise of Steroids in America's Pastime is about much more than the downfall of a superstar. While the fascinating portrait of Clemens is certainly at the center of the action, the book takes us outside the white lines and inside the lives and dealings of sports executives, trainers, congressmen, lawyers, drug dealers, groupies, a porn star, and even a murderer-- all of whom have ties to this saga. Four superb investigative journalists have spent years uncovering the truth, and at the heart of their investigation is a behind-the-scenes portrait of the maneuvering and strategies in the legal war between Clemens and his accuser, McNamee. This compelling story is the strongest examination yet of the rise of illegal drugs in America's favorite sport, the gym-rat culture in Texas that has played such an important role in spreading those drugs, and the way Congress has dealt with the entire issue. Andy Pettitte, Jose Canseco, Alex Rodriguez, and Chuck Knoblauch are just a few of the other players whose moving and sometimes disturbing stories are illuminated here as well. The New York Daily News Sports Investigative Team has written the definitive book on corruption and the steroids era in Major League Baseball. In doing so, they have managed to dig beneath the disillusion and disappointment to give us a stirring look at heroes who all too often live unheroic shadow lives.
American Jews and America's Game: Voices of a Growing Legacy in Baseball
by Larry Ruttman Dr Martin Abramowitz Allan H SeligMost fans don’t know how far the Jewish presence in baseball extends beyond a few famous players such as Greenberg, Rosen, Koufax, Holtzman, Green, Ausmus, Youkilis, Braun, and Kinsler. In fact, that presence extends to the baseball commissioner Bud Selig, labor leaders Marvin Miller and Don Fehr, owners Jerry Reinsdorf and Stuart Sternberg, officials Theo Epstein and Mark Shapiro, sportswriters Murray Chass, Ross Newhan, Ira Berkow, and Roger Kahn, and even famous Jewish baseball fans like Alan Dershowitz and Barney Frank. The life stories of these and many others, on and off the field, have been compiled from nearly fifty in-depth interviews and arranged by decade in this edifying and entertaining work of oral and cultural history. In American Jews and America’s Game each person talks about growing up Jewish and dealing with Jewish identity, assimilation, intermarriage, future viability, religious observance, anti-Semitism, and Israel. Each tells about being in the midst of the colorful pantheon of players who, over the past seventy-five years or more, have made baseball what it is. Their stories tell, as no previous book has, the history of the larger-than-life role of Jews in America’s pastime.
American League Franchises: Team Performances Inspire Business Success (SpringerBriefs in Economics)
by Frank P. Jozsa Jr.This brief analyzes each of the Major League Baseball (MLB) franchises in the American League, their past regular-season and postseason records and financial performances while operating as competitive, popular, and profitable or unprofitable enterprises. Using sport-specific information and relevant demographic, economic, and financial data, this brief will highlight when and how well these MLB teams performed and the financial status and significance of their organization as a member of an elite professional baseball league. The brief also investigates the success of teams in terms of wins and losses based on home attendance at their ballparks, market value, and revenue. Furthermore, it compares the history, productivity, and prosperity of the franchises among rivals in their division like the Boston Red Sox and New York Yankees in the American League East Division, Chicago White Sox and Detroit Tigers in the Central Division, and Oakland Athletics and Los Angeles Angels of Anaheim in the West Division. This brief will be of interest to practitioners and scholars who research the sports industry, college and university professors who teach undergraduate and graduate students majoring in sports administration, business, economics and management, and fans of the sport.
American League: The Early Years (Images of Sports)
by David Lee PorembaShowcasing two influential decades of home runs, stolen bases, and national heroes, David Lee Poremba invites us to take an in-depth look back through the history of baseball in The American League: The Early Years. Poremba has collected over 200 images and captions in this new volume that documents the fledgling American League and its charismatic teams, from its creation in 1901 to its lively rebirth as America's Pastime in 1920. Founded nearly a century ago when Western League President Ban Johnson renamed the circuit in 1900, the American League defied the norm. Amidst the struggles to name a National League president and the expiration of the National Agreement which governed the baseball world, Johnson leapt into open competition for players and fans. Seen in this extensive photographic collection are the historic players lured away from the National League and into the higher paying American League, including Ty Cobb, "Shoeless" Joe Jackson, "Wee" Willie Keeler, Cy Young, Nap Lajoie, and many others. With the introduction of the cork-centered baseball in 1910 and the advent of the Sultan of Swat, Babe Ruth, the game of baseball would change forever.