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Sports Injuries
by Mahmut Nedim Doral Jon KarlssonSports Injuries: Prevention, Diagnosis, Treatment and Rehabilitation covers the whole field of sports injuries and is an up-to-date guide for the diagnosis and treatment of the full range of sports injuries. The work pays detailed attention to biomechanics and injury prevention, examines the emerging treatment role of current strategies and evaluates sports injuries of each part of musculoskeletal system. In addition, pediatric sports injuries, extreme sports injuries, the role of physiotherapy, and future developments are extensively discussed. All those who are involved in the care of patients with sports injuries will find this textbook to be an invaluable, comprehensive, and up-to-date reference.
Sports Injuries and Prevention
by Kazuyuki Kanosue Tetsuya Ogawa Mako Fukano Toru FukubayashiThis book presents the incidence of sports-related injuries, the types of injuries specific to particular sports, and the importance of factors such as age and gender. Possible injury mechanisms and risk factors are presented based on an analysis involving recent scientific findings. A variety of sports are included to allow the reader to better generalize the results as well as to apply appropriate procedures to specific sports. The authors have emphasized basic scientific findings to help the reader gain a broad knowledge of sports injuries. The potential audience includes medical doctors, physical therapists, athletic trainers, coaches and interested parents. This book is expected to play a prominent role in the construction of training programs for both healthy and injured players. The focus on junior athletes will aid in their education, injury prevention and increased performance. It will also benefit instructors at the junior and senior high school levels. The book is composed of seven parts. In the beginning part, current situations and the general characteristics of sports-related injuries are outlined on the basis of an investigation utilizing statistical data involving a large number of populations. In the following parts, detailed information on the injuries in terms of the types of sports activities, body sites, symptoms and the relationships among these factors are discussed. Part 2, for example, deals with topics on concussion and severe head-neck injuries which occur frequently in rugby and judo. In Parts 3 and 4, as one of the major sports-related injuries, anterior cruciate ligament (ACL) injuries are discussed. Beginning with the underlying mechanisms as assessed by using the latest measuring techniques, characteristic features of their occurrence are described. Further, Part 4 deals with topics on post-operative (ACL reconstruction) aspects of ACL injuries, especially those related to muscle functions and tendon regeneration in the hamstring muscles. Part 5 deals with muscle strain and focuses particularly on those occurring in the hamstring muscles, as this muscle group is known, as one of the most frequent sites of muscle strain. In Part 6, disorders related to the ankle and foot are introduced. Finally, Part 7 provides information on lower back disorders. Included are detailed mechanisms of their incidence, epidemiology and implications for their prevention.
Sports Injuries in Children and Adolescents
by Apostolos H. KarantanasThe incidence of acute and overuse sports injuries in children and adolescents are increasing. Radiologists need to be familiar with the advantages and limitations of the various imaging modalities used to evaluate the injured young athlete. This book, written by leading experts from Europe and the United States, covers a wide spectrum of sports injuries seen in children and adolescents. The first part comprises a series of introductory chapters on topics such as the clinician's viewpoint, normal anatomy and variants, the imaging of articular cartilage, and the current role of ultrasonography. In subsequent chapters, each important site of injury is considered individually with the aid of informative images. The final part of the book resembles an atlas and presents the most commonly encountered injuries in the popular sports of football, skiing, water sports, tennis, and gymnastics. Throughout, particular attention is paid to the most recent advances in knowledge and imaging.
Sports Injuries in Children and Adolescents
by Joan C. Vilanova Rosa Mónica Rodrigo José MartelThis introduction to sports injuries in children and adolescents is written in a user-friendly format and takes into account the fact that sports injuries in the pediatric population are not an easy topic for non-pediatric orthopedic surgeons, pediatricians, and non-pediatric radiologists. The book is divided into five chapters on musculoskeletal particularities in children, head and spine trauma, muscle strains and avulsion injuries, bone fractures, overuse injuries, and miscellanea. Each of these chapters comprises ten cases, and each case study includes up to four figures, a description of the clinical case, a review of the pathophysiology of the condition described in the case, and a final section on imaging findings. Sports Injuries in Children and Adolescents is a case-based book aimed at pediatricians, pediatric orthopedic surgeons, and radiologists.
Sports Injuries of the Ankle and Foot
by Richard A. Marder George J. LianAs more internists and family physicians increase their scope to include sports medicine, this book reaches beyond the orthopaedic surgery market to provide a one-source reference for the treatment of both simple and complex sports-related injuries. For ease of use, the book is divided into the various anatomical sections: the forefoot, the midfoot, the hindfoot, the ankle, tendon disorders, and orthotics and braces - each enhanced by rehabilitation procedures and algorithms. It enables the physician to formulate a treatment plan and compare the various surgical and non-surgical options for a variety of injuries including: stress and other fractures, ankle instability, ruptures, sprain, ligament injuries, tendonitis, lesions, and neuropathies. The text is supported by copious illustrations, including 100 line drawings, 99 operative photos and a full-colour 4-page insert.
Sports Injuries of the Elbow
by Lennard Funk Chye Yew Ng Mike Walton Michael Hayton Adam C. WattsThis book provides a concise guide to the diagnosis, investigations, surgical principles and post-operative rehabilitation to sports injuries of the elbow. It features guidance on best practice and information on the appropriate use of the latest diagnostic and therapeutic techniques. Injuries seen in athletes who participate in overhead and contact sports are discussed along with a range of other injury types. Relevant concepts in applied biomechanics and information on sport-specific rehabilitation are also covered enabling the reader to develop a deep understanding of how to develop appropriate treatment plans tailored to individual needs. Sports Injuries of the Elbow comprehensively covers the diagnosis and treatment of patients with elbow injuries acquired during sporting activities, and is an indispensable resource for all medical professionals seeking an up-to-date reference on how to diagnose and treat a range of sports injuries that affect the elbow.
Sports Injuries of the Foot
by Terrence M. PhilbinSports Injuries of the Foot is the go-to text for the management and treatment of foot injuries in athletes, demonstrating the current state-of-the-art techniques in assessment, testing and treatment. Organized anatomically beginning with the toes and working down the foot, it covers such common athletic injuries as turf toe, bunions, MTP instability and mid foot and navicular fractures, all in the context of athletic activity. Attention is also given to special considerations for the adolescent and female athlete, with an eye toward return to play. Written by clinicians for clinicians, it will be an invaluable resource for orthopedists, podiatrists, team physicians, athletic trainers and primary care providers alike.
Sports Injuries of the Hand and Wrist (In Clinical Practice)
by Lennard Funk Mike Hayton Chye Yew Ng Adam Watts Mike WaltonThis book provides insights into sports medicine addressing trauma of the hand and wrist. This collection of injuries invites readers to trace aetiology, diagnosis, relevant pathology, management principles, and outcomes of numerous injuries in elite and non-elite athletes. The authors present management principles and outcomes. It is an ideal reference for postgraduate musculoskeletal doctors and therapists for Orthopaedic and Sports Medicine postgraduate degrees. Each approach to deal with an injury is underlined by case reports. Readers will also find valuable questions and answers fro self-assessment purpose. Sports Injuries of the Hand and Wrist is aimed at sports doctors, musculoskeletal doctors, senior orthopedic trainees with an interest in upper limb, orthopedic trainees preparing for the FRCSOrth exam and similar international exams, as well as upper hand and wrist surgeons in the earlier years of their practice.
Sports Injuries to the Shoulder and Elbow
by Jin-Young ParkThis book documents current knowledge on the mechanisms involved in sports injuries to the shoulder and elbow, reviews essential physical examinations, and explains the role of diagnostic imaging. Above all, it describes in detail the treatment modalities that are appropriate to the injuries encountered in throwing and overhead athletes, including chronic repetitive and acute traumatic injuries. Both conservative and surgical treatments are covered; the author's own preferred operative techniques are identified and explained, and helpful treatment algorithms offer guidance in selecting an approach fitting to the circumstances. In addition, the inclusion of instructive case reviews will assist readers in achieving a full understanding of the implementation of treatment protocols. Methods of rehabilitation are also described with the aid of demonstration videos, and advice is provided on appropriate timing. The book will be invaluable for all professionals who deal with sports injuries of the shoulder and elbow, including surgeons, physiotherapists, other medical practitioners, and trainers.
Sports Injuries: Prevention, Treatment and Rehabilitation
by Scott Lynch Lars Peterson Per A.F.H. RenstromAs more people realize the cardiovascular, metabolic and muscular benefits that regular physical activity provides, the risk for potential injury also increases. To provide successful treatment, all persons involved in the management of injuries must have a thorough understanding of the healing process of the various tissues and also be familiar with the demands of different types of sports. Written by three world-renowned experts, Sports Injuries, Fifth Edition, comprehensively covers the prevention, treatment and rehabilitation of sports injuries. Essential reading for all athletes, coaches/trainers, physiotherapists and doctors, the updated edition of this highly popular and well-established textbook skillfully integrates scientific background and evidence with practical application. Updated topics covered include: Individual risk factors for sports injuries Effects of physical inactivity on the tissues Head and face injuries in sport Cervical, thoracic and abdominal injuries in sport Back and spine injuries in sport Leg, knee and thigh injuries Outdoor activities during extreme conditions Ethical considerations in sports and exercise medicine Injuries in sport for the disabled, growing and aging athletes Richly illustrated with more than 600 color drawings and photographs, this book covers injuries resulting from the full range of international sports. For each type of injury examined, it details the symptoms, mechanism of injury, diagnosis, treatment, rehabilitation protocols and key points – clearly stating what both non-medical and medical professionals should do in each case of injury. This easy-to-follow textbook features a glossary of key terms and protocols with rehabilitation exercises to provide readers with a solid understanding about how to effectively treat, rehabilitate and prevent sports injuries. This book will be of key reading to academics and students of sport medicine, sport injury, physiotherapy and sports rehabilitation as well as related disciplines.
Sports Injuries: Prevention, Treatment and Rehabilitation
by Scott Lynch Lars Peterson Per A.F.H. RenstromAs more people realize the cardiovascular, metabolic and muscular benefits that regular physical activity provides, the risk for potential injury also increases. To provide successful treatment, all persons involved in the management of injuries must have a thorough understanding of the healing process of the various tissues and also be familiar with the demands of different types of sports.Written by three world-renowned experts, Sports Injuries, Fifth Edition, comprehensively covers the prevention, treatment and rehabilitation of sports injuries. Essential reading for all athletes, coaches/trainers, physiotherapists, nurses and doctors, the updated edition of this highly popular and well-established textbook skillfully integrates scientific background and evidence with practical application. Updated topics covered include: Individual risk factors for sports injuries Effects of physical inactivity on the tissues Head and face injuries in sport Cervical, thoracic and abdominal injuries in sport Back and spine injuries in sport Leg, knee and thigh injuries Outdoor activities during extreme conditions Ethical considerations in sports and exercise medicine Injuries in sport for the disabled, growing and aging athletes Richly illustrated with more than 600 color drawings and photographs, this book covers injuries resulting from the full range of international sports. For each type of injury examined, it details the symptoms, mechanism of injury, diagnosis, treatment, rehabilitation protocols and key points – clearly stating what both non-medical and medical professionals should do in each case of injury. This easy-to-follow textbook features a glossary of key terms and protocols with rehabilitation exercises to provide readers with a solid understanding about how to effectively treat, rehabilitate and prevent sports injuries. This book will be of key reading to academics and students of sport medicine, sport injury, physiotherapy and sports rehabilitation as well as related disciplines.
Sports Injuries: Prevention, Treatment and Rehabilitation, Fourth Edition
by Lars Peterson Per A.F.H. RenstromAs more and more people realize the cardiovascular, metabolic, and muscular benefits that regular physical activity provides, the risk for potential injury also increases. In order to provide successful treatment, all persons involved in the management of injury must have a thorough understanding of the healing process of the various tissues and also be familiar with the demands of different types of sports.Written by two world-renowned experts, Sports Injuries, Fourth Edition comprehensively covers the prevention, treatment, and rehabilitation of sports injuries. Essential reading for all athletes, coaches/trainers, physiotherapists, and doctors, the updated edition of this highly popular and well-established textbook skillfully integrates scientific background and evidence with practical application. Topics covered include: Individual risk factors for sports injuries Effects of physical inactivity on the tissues Head and face injuries in sport Cervical, thoracic and abdominal injuries in sport Back and spine injuries in sport Outdoor activities during extreme conditions Sports injuries of the lower and upper extremities Injuries in sport for the disabled Richly illustrated with more than 650 color drawings and photographs, this book covers injuries resulting from the full range of international sports. For each type of injury examined, it details the symptoms, mechanism of injury, diagnosis, treatment, rehabilitation protocols, and key points—clearly stating what both non-medical and medical professionals should do in each case of injury. This easy-to-follow textbook features a glossary of key terms and protocols with rehabilitation exercises to provide readers with a solid understanding about how to effectively treat, rehabilitate, and prevent sports injuries.
Sports Injury Prevention and Rehabilitation: Integrating Medicine and Science for Performance Solutions
by David Joyce Daniel LewindonWorld-class rehabilitation of the injured athlete integrates best practice in sports medicine and physical therapy with training and conditioning techniques based on cutting-edge sports science. In this ground-breaking new book, leading sports injury and rehabilitation professionals, strength and conditioning coaches, biomechanists and sport scientists show how this integrated model works across the spectrum of athlete care. In every chapter, there is a sharp focus on the return to performance, rather than just a return to play. The book introduces evidence-based best practice in all the core areas of sports injury risk management and rehabilitation, including: performance frameworks for medical and injury screening; the science of pain and the psychology of injury and rehabilitation; developing core stability and flexibility; performance retraining of muscle, tendon and bone injuries; recovery from training and rehabilitation; end-stage rehabilitation, testing and training for a return to performance. Every chapter offers a masterclass from a range of elite sport professionals, containing best practice protocols, procedures and specimen programmes designed for high performance. No other book examines rehabilitation in such detail from a high performance standpoint. Sports Injury Prevention and Rehabilitation is essential reading for any course in sports medicine and rehabilitation, strength and conditioning, sports science, and for any clinician, coach or high performance professional working to prevent or rehabilitate sports injuries.
Sports Investigations Law and the ECHR: Collection, Use and Exchange of Intelligence (Routledge Research in Human Rights Law)
by Björn HessertThis book focuses on the analysis of coercive measures that sports organisations are permitted to use as part of their internal sports investigation proceedings to investigate sports rule violations. The legality of such coercive measures is measured against the legal regime of the European Convention on Human Rights (ECHR). The book examines the important issue of the applicability of the ECHR to private sports organisations, which is currently widely debated in the field of sports law. The ECHR is hereby used as the analytical framework, which should also be a source of inspiration for jurisdictions outside the scope of application of the ECHR. The book further explores if and to what extent sports organisations and law enforcement agencies may exchange intelligence in support of both internal sports investigation proceedings and criminal investigations. At all stages, the work seeks to strike a balance between the interest of sports organisations to investigate sports rule violations and the rights of athletes and other sportspersons. The work will be an invaluable resource for students, academics and policy-makers working in the area of Sports Law and Human Rights Law.
Sports Journalism and Women Athletes: Coverage of Coming Out Stories
by William P. Cassidy“Women’s sports have typically been grossly under-represented in sports media coverage. Although elite lesbian athletes far outnumber ‘out’ male athletes, media scrutiny of their experiences remains largely non-existent. Largely situated in the context of improved cultural attitudes toward sexual minorities across the West, Bill Cassidy’s Sports Journalism and Women Athletes: Coverage of Coming Out Stories is, therefore, a valuable contribution to the study of sports journalism and media, offering – for the first time – a dedicated and detailed account of the coming out of some of sports’ most high-profile lesbian athletes.”- Dr. Rory Magrath, Solent University, UKThis book examines sports journalism coverage of the coming out stories of three prominent women athletes: tennis legend and feminist icon Billie Jean King, Basketball Hall of Fame Member Sheryl Swoopes and WNBA champion Brittney Griner. When King was outed in 1981 it marked a pivotal moment in which journalists were forced to discuss lesbian athletes in sports for the first time. Swoopes’ 2005 coming out was hailed as a historic moment due to her status as one of the best women’s basketball players of all time, while Griner’s casual public acknowledgment of her sexuality came during what many have called a more receptive environment for gay and lesbian athletes. By directly analysing and comparing the media attention given to these three superstars, Cassidy provides a comprehensive overview of how journalists have historically addressed women and lesbian athletes in professional sports. This book will appeal to readers interested in sports journalism, the role of sport in society, and media coverage of gay athletes.
Sports Journalism: A History of Glory, Fame, and Technology
by Chris Lamb Patrick S. WashburnPatrick S. Washburn and Chris Lamb tell the full story of the past, the present, and to a degree, the future of American sports journalism. Sports Journalism chronicles how and why technology, religion, social movements, immigration, racism, sexism, social media, athletes, and sportswriters and broadcasters changed sports as well as how sports are covered and how news about sports are presented and disseminated. One of the influential factors in sports coverage is the upswing in the number of women sports reporters in the last forty years. Sports Journalism also examines the ethics of sports journalism, how sports coverage frequently has differed from that of non-sports news, and how the internet has spawned a set of new ethical issues.
Sports Journalism: A Multimedia Primer (Routledge International Handbooks Ser.)
by Rob SteenSports Journalism is a comprehensive guide to the purpose, principles and practice of this unique profession. Now in a fully revised and updated second edition, including important new material on social media and the rise of on-line journalism, this is still the only book to explore the fundamentals of sports reporting across every media platform. Combining an introduction to practical skills, contextual discussion of the changing media environment, and important case studies, including the ground-breaking story of Lance Armstrong, the book covers key topics such as: essential relationships in sports journalism - networking and the Sports Desk print journalism for magazines, tabloids, broadsheets and the internet live action – news, radio and television sports journalism effective research – managing and accessing sources, information, statistics practical skills for managing schedules and meeting deadlines working with sports agents and PR professionals getting the best from press conferences and interviews. Laced with revealing anecdotes from the author's own thirty years’ experience of domestic and international sport journalism, and including questions in each chapter to encourage critical reflection and notes on further reading, Sports Journalism is the ultimate insider’s guide and an invaluable student companion.
Sports Journalism: An Introduction to Reporting and Writing
by Schaffer StoferThe second edition of Sports Journalism: An Introduction to Reporting and Writing has passed the test of time, been used in classrooms internationally, received approval and praise from professors and students, and now it, too, has moved into the new environment of sports media. New chapters on social media and topical issues in the sports world, as well as fresh examples and new references to current technology fill its pages whether you choose to read from a tablet, a Smartphone, a Chromebook or old-fashioned paper wrapped in a cardboard cover.
Sports Law: Governance and Regulation
by Rodney Smith Kenneth Shropshire Timothy Davis Matthew J. Mitten Barbara OsborneFrom coaches' and layers' legal contracts, to regulatory issues of race, gender, safety, and more -- Sports Law: Governance and Regulation covers the full range of topics for both amateur and professional sports.<P> By the authors of the best-selling law school casebook Sports Law and Regulations: Cases, Materials, and Problems, Sports Law: Governance and Regulation is authoritative and timely. Examples, cases, and problem exercises accessibly convey the role of law and policy in a variety of settings and from a variety of perspectives -- players', managers', coaches', and society's.
Sports Management and Administration
by David WattSport is a growing industry with enormous numbers of people now involved in the management and administration of sports, fitness and exercise. Whether voluntary, public or commercial sectors, all can benefit by improving the practice and delivery of the management of sport and its organisations. This text is designed to help all those delivering sport to deliver it better and includes:· What's different and special about sports management?· The voluntary sector· Event management and marketing· Marketing, fundraising and sponsorship· Managing staff and volunteers· Organisational management principles· Legal issues including health and safety· Case studies - both local and national.Full of practical examples this book reveals sports management in action, showing how good management helps us to deliver better sports participation, at all levels.This book is a must for undergraduates as well as an invaluable tool for professionals in sport management and administration in the private public and voluntary sectors.
Sports Management and Sports Humanities
by Kazuyuki Kanosue Kohei Kogiso Daichi Oshimi Munehiko HaradaThis book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities is a part of the sports management education program means that a person with extensive knowledge--not only business-related comprehension but also acquaintance with art-related fields, such as the humanities and law--will play a central role in sports management in the next generation. The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy. As stated above, various topics can be found in sports management research from the macro to the micro point of view and they are not individually separated but intimately connected. Moreover, given the interdisciplinary nature of sports management, specific, common and cross-border issues arise in each country. Data from several countries are included in the sports management part. Research beyond borders and collaborative research are expected to increase more significantly than before. Researchers in sports management are expected to find the best answers to such questions as how to manage sports-related organizations or people effectively, how to stimulate the global or local economy and exert social impact through sports, and how to help people gain well-being through sports. These research questions have not changed all through the ages and across the globe. In this book, the researchers also try to find the optimized solution in each topic and readers can find traces of their passionate exploration.
Sports Management in an Uncertain Environment (Sports Economics, Management and Policy #21)
by Michel Desbordes Bhaskar Basu Soumya SarkarThis edited book delves into several aspects of sports and sports management from a vantage of uncertainty and turbulence unleashed initially by COVID-19. The book, divided into three broad sections, deals in strategy and governance of sports organizations, use and evolution of technology in sports, and sports consumption and media. It starts from the backdrop of how sport assumed a new-found importance in people's lives while reeling under several phases of pandemic-induced lockdowns. Consumers felt how integral sports was in their lives when there were no live games to watch and bond on. Players, leagues, organizers, and media are still recovering, along with viewers, as sports makes a tentative comeback in our lives. COVID-19 was a precursor of the disruptions to come. Both the supply and demand sides have taken note of those disturbances to prepare themselves for any such potential derailments. The organizations, franchises, athletes, media, health care, logistics on sports have been reworking their strategies to keep coping with uncertainties. On the other hand, the consumers have transformed their sports consumption behavior over these two years, aided by the enormous technological changes. Such a backdrop paved the way for researchers to understand how the sports industry has dealt with this impact and has rediscovered itself to take its coveted spot. This book is a snapshot of several global sports changes and how they continue to evolve in an increasingly turbulent and uncertain world. It will be a rich resource not only for academics studying sports management, but also event management organizations, administrators, and policymakers.
Sports Marketing
by Kenneth E. Clow Michael Fetchko Donald P. RoyFor courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment. Features: Present information from the field: A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts. Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business. Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content. The Insider Expert feature that appears early in each chapter gives biographical information on the chapter’s industry contributor. Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry. A variety of sports, properties, and companies are used as examples to bring to life definitions and concepts presented. Put students’ analytical skills into play: Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives. The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands. Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor. In this feature, experts share examples of best practices from their experiences and opinions about trends in sports marketing. Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter. Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains:-Information about different career opportunities in sports marketing.-Steps students can take to position themselves as job candidates.-Advice on career planning and management from a panel of the book’s industry experts.
Sports Marketing
by Kenneth E. Clow Michael Fetchko Donald P. RoyHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and esports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the US, as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision-making in sectors of sports marketing including sports media, experiential events, and esports These popular ‘You Make the Call’ cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Sports Marketing
by Donald P. Roy Michael J. Fetchko Vassilis DalakasHighly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.