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Sports Marketing: A Global Approach to Theory and Practice
by Sean EnnisSports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry.Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.
Sports Marketing: A Practical Approach
by Larry DeGarisAny sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.
Sports Marketing: A Strategic Perspective
by Matthew D. Shank Mark Lyberger<p>Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. <p>Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. <p>Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book's companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. <p>Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.</p>
Sports Marketing: A Strategic Perspective
by Matthew D. Shank Mark R. LybergerSports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
Sports Marketing: A Strategic Perspective, 5th edition
by Matthew D. Shank Mark R. LybergerNow in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Sports Marketing: The View of Industry Experts
by Daniel J. BrutonEach new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. <p><p> Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described. Key Features: - Each chapter opens with an interview of a leading authority in the industry that provides a behind the scene look at the many opportunities available in sports marketing - Readers hear directly from some of the most influential and successful people in the business - Features a unique chapter on Sport Licensing and details the many layers of licensing and its importance in this industry - A robust pedagogy provides informative case studies, review questions and examples from the industry With Navigate 2, technology and content combine to expand the reach of your classroom. Whether you teach an online, hybrid, or traditional classroom-based course, Navigate 2 delivers unbeatable value. Experience Navigate 2 today at www.jblnavigate.com/2
Sports Mash-Ups (Fountas & Pinnell Classroom, Guided Reading Grade 3)
by Ricardo SantosNIMAC-sourced textbook
Sports Massage
by Mel Cash Dr Jari YlinenSports therapy has made huge advances in recent years and is no longer the preserve of the professional athlete.More and more people who take part in sport at all levels are seeking treatment from masseurs and other therapists for injury or the fatigue that follows intensive training. This landmark book is the first to set out in full the techniques and routines involved in sports massage, as well as guidance on the treatment of specific injuries related to various sports.This book explains how sports massage improves and speeds up a sportsman's recovery from training, which sports injuries can be effectively treated by massage, and how quickly it can be applied.Based on sound medical principles, and with over 200 specially commissioned photographs and illustrations, Sports Massage sets out the skills and techniques of sports massage for physiotherapists, coaches, trainers and keen sportsmen themselves.Also included are sections on stretching, self-massage, Shiatsu and acupressure.
Sports Math Mania!
by Lorraine Jean Hopping Christopher EganSports Math Mania! will give you the inside scoop on all the major sports stats. It will help you sort the legends from the losers. And it will dazzle your brain with cool sports trivia and wacky facts. Without math, sports would not exist! Don't believe us? Try to describe an exciting game without using any numbers. We bet you can't do it. Why? Numbers are important sports "equipment," just like bats, balls, hoops, and hurdles.
Sports Matters: Race, Recreation, and Culture
by John Bloom Michael Nevin Willard"Most of the contributions strongly project the authors' perceptions of the role of race on their subjects, and essays should elicit lively discussions in the classroom. " --CHOICE Frederick Douglass liked to say of West Indian boxer Peter Jackson that "Peter is doing a great deal with his fists to solve the Negro question. " His comment reflects the possibilities for social transformation that he saw in the emerging modern sports culture. Indeed, as the twentieth century developed, sports have become an important cultural terrain over which various racial groups have contested, defined, and represented their racial, national, and inter-ethnic identities. Sports Matters brings critical attention to the centrality of race within the politics and pleasures of the massive sports culture that developed in the U. S. during the past century and a half. The contributors collected here address such issues as popular representations of blacks in sports. They consider baseball--from Nisei players in Oregon to Mexican-Americans in Los Angeles. And they look at the use of warrior imagery in representations of Native American athletes and the evolution of black expressive style within basketball. Sports Matters challenges our presumptions about sports, illuminating in the process the complexities of race and gender as they relate to popular culture. Contributors include Amy Bass, John Bloom, Annie Gilbert Coleman, Gena Caponi, Montye Fuse, Randy Hanson, Michiko Hase, George Lipsitz, Keith Miller, Sharon O'Brien, Connie Razza, Sam Regalado, Greg Rodriguez, Julio Rodriguez, Michael Willard, and Henry Yu.
Sports Media History: Culture, Technology, Identity (Routledge Research in Sports History)
by John CarvalhoThis research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the ninetenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.
Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)
by Andrew C. BillingsLooking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.
Sports Medicine Essentials: Core Concepts in Athletic Training & Fitness Instruction
by Jim CloverSports Medicine Essentials: Core Concepts in Athletic Training, Second Edition introduces students to potential careers in the Sports Medicine field, from Fitness Instructor to Athletic Trainer. This comprehensive text surveys a broad scope of knowledge related to the Sports Medicine field, encompassing fitness assessment, conditioning, emergency preparedness, injury management, therapeutic modalities, nutrition, ethical and legal considerations and much more. To help introduce students to an array of exciting careers, it features enrichment activities that include researching the cost of sports medicine supplies, demonstrate taping techniques, and the forming of a safety committee to devise a plan to minimize risk to a team, athletes or clients. This complete resource is a fantastic introduction for any program.
Sports Medicine Essentials: Core Concepts in Athletic Training & Fitness Instruction
by Jim CloverCorrelating with NATA Standards, SPORTS MEDICINE ESSENTIALS: CORE CONCEPTS IN ATHLETIC TRAINING & FITNESS INSTRUCTION, 3rd Edition introduces essential skills in Sports Medicine, along with its growing number of career choices. Key topics address fitness assessment, conditioning, emergency preparedness, injury management, therapeutic modalities, nutrition, ethical and legal considerations, and much more. Students will explore careers in fitness instruction, athletic training, exercise physiology, sports management, and even physical therapy, while practicing important, job-related skills. More than a text, this unique hands-on learning tool asks students to perform essential skills, such as taping injuries, researching sports medicine supplies and their costs, and even forming a mock safety committee to mitigate injury risks to athletes. SPORTS MEDICINE ESSENTIALS: CORE CONCEPTS IN ATHLETIC TRAINING & FITNESS INSTRUCTION, 3rd Edition gives students VIP access to the fast-paced world of Sports Medicine in both print and interactive eBook formats.
Sports Medicine and Arthroscopic Surgery of the Foot and Ankle
by Amol SaxenaSports Medicine is now a specialty in its own right. The Olympics are coming to the UK which has focused interest in the field, and pain in elite sport is an unresolved issue. Sports Medicine is an area that has expanded dramatically in the last 5 years, and demand for educational materials to help bridge the gap in the literature are highly sought-after. This book utilises the excellent sports medicine section originally published within International Advances in Foot and Ankle Surgery and present it in a quick reference format for residents and trainees in orthopedic sports medicine. The information presented covers current accepted techniques with scientific rationale and will appeal to all surgeons and health care professionals with an interest in sports medicine. This is a truly international, multidisciplinary manual of foot and ankle surgery in sports medicine by the specialty's leaders and most experienced surgeons. Current up to date trends and techniques using a scientific approach including evidence based guidelines where applicable are included. The reader will be exposed to a step-by-step approach to each procedure presented.
Sports Medicine and Musculoskeletal Ultrasound: A Pocket Guide
by Mouhanad M. El-Othmani Henry T. Goitz J. Antonio BouffardIdeal for all practitioners of musculoskeletal medicine, this practical pocket guide provides a standardized approach, through detailed checklists and protocols, for a complete ultrasonographic examination of the musculoskeletal system to assist in the diagnosis and management of orthopedic and sports medicine pathologies. As the trend in the US healthcare system continues to move towards optimizaing value in care delivery, the utilization of ultrasound has been in the spotlight as a cost-efficient and accurate diagnostic modality for musculoskeletal pathology Ultrasound assessment remains user-dependent, and multiple pathologies can often be overlooked due to the lack of a standardized approach to assess a specific joint or anatomic structure. To address this challenge, this user-friendly text presents a quick, accessible, and structured approach for a complete sonographic examination. After a general overview of the use of ultrasound in musculoskeletal medicine, each chapter proceeds anatomically and includes a detailed, step-by-step approach to the ultrasound diagnostic assessment, covering all major joints and pathologies of clinical importance: shoulder, elbow, hand and wrist, hip, knee, and foot and ankle. Plentiful images support this stepwise approach, covering the entire spectrum from patient positioning to ultrasound findings and appearance. Students, residents, and fellows in orthopedics and sports medicine will find this text especially valuable, however all healthcare providers dealing with the diagnosis and management of musculoskeletal conditions will benefit from its clear and concise approach.
Sports Medicine for Coaches and Athletes: Soccer (Sports Medicine For Coaches And Athletes Ser. #Vol. 1)
by Adil E. Shamoo William H. Baugher Robert M. GermerothThis book is a practical guide and concise sports medicine reference, written exclusively for the sport of soccer. Based on Adil Shamoo's notes from years of coaching, teaching, and lecturing on the subject, this succinct handbook approaches soccer from a unique scientific perspective. The experiences of Dr. Shamoo and coauthors William Baugher, a sports medicine orthopedist, and Robert Germeroth, a physical therapist, combine to make the latest sports medicine research relevant and accessible to those who participate in the sport. Coaches, referees, players, parents, and athletic trainers from grade school through college will find the authors' knowledgeable discussion of soccer injuries to be an invaluable resource for prevention and treatment. Sports retailers, pediatricians and professionals in the field of sports medicine will also appreciate the book's comprehensive coverage of the physical, mental, and nutritional aspects of playing the game of soccer, the world's most popular sport.
Sports Medicine for the Emergency Physician
by Anna L. WaterbrookWritten by sports-trained emergency physicians Sports Medicine for the Emergency Physician: A Practical Handbook is the only resource of its kind, created specifically for the emergency medicine provider. It is designed to be used as a reference tool, and includes high-yield physical exam skills and key management of sport injuries in the emergency department. Each chapter is dedicated to a specific joint (or joints) and includes the basics of a high-yield physical examination including inspection, palpation, range of motion, special tests, as well as neurovascular and skin exams. Corresponding figures of essential anatomy, pictures of physical exam maneuvers, and clinical correlations are also featured. Emergent and common musculoskeletal conditions for each joint(s) are discussed, as well as the appropriate emergency department management for each condition. Additional chapter topics include sports concussions, sports cardiology, heat illness, and common splints used in the emergency department.
Sports Medicine, Performance Enhancement and Doping: A Critical History (Routledge Research in Sport, Culture and Society)
by Ivan Waddington Christophe BrissonneauTracing the history of sports medicine from the ancient world through to the present day, this book shines new light on the embedded relationship between physicians, performance enhancement and doping in elite sport.Combining historical and sociological analysis, the book shows how sports medicine, as it developed in the late nineteenth and twentieth centuries, became increasingly disengaged from its origins in preventive medicine to become closely linked with elite level competitive sport. The book demonstrates how this link between sports medicine and elite competitive sport drew sports physicians into the search for enhanced performance so that by the second half of the twentieth century performance enhancement had become an essential raison d’être of sports medicine practitioners. It examines how this search for enhanced performance has often led sports physicians to play a prominent role in the development and provision of performance-enhancing drugs, and looks in depth at the case study of France and professional cycling, scene of some of the most high-profile and consequential doping cases of all time.This book is fascinating reading for anybody with an interest in sport history, the history of medicine, medical ethics, the ethics of sport, sport and society, or science and society.
Sports Medicine: It's Environmental
by Sérgio Rocha Piedade Mark R. HutchinsonThis book serves as an essential quick reference for team physicians, focusing on the risks associated with athletic participation in various environments. It covers a wide range of environmental challenges, including heat, cold, UV exposure, bad weather such as lightning and hurricanes, mountainous and high-altitude conditions, wet and isolated environments, crowded mass sporting events, dangerous situations, contagious diseases, indoor settings, and polluted air and water quality. The book follows a consistent structure to facilitate easy cross-referencing, including clinical pearls for identifying environment-related injuries or diseases, recommended initial treatment responses, and guidelines for extraction from pathological environments. The reader will find each chapter featuring learning objectives and key reading references. This practical manual offers the reader an essential tool to navigate the complexities of environmental medicine in sports, ensuring the health and safety of athletes in any setting.
Sports Medicine: Prevention, Evaluation, Management, and Rehabilitation (2nd edition)
by Richard Irvin Steven RoyAcclaimed for its accuracy and comprehensive style, Sports Medicine has been a favorite in the field for years. The second edition of this book continues this tradition while reflecting the latest trends in the field. <P>Designed to provide an understanding of the injury process, this contemporary volume includes coverage on the subjects of prevention, assessment, First Aid, nutrition, treatment and rehabilitation of sports-related injuries. It provides clinicians with an invaluable reference on the anatomy, pathology, short term care, and long-term care of injuries. This book meets the requirements of the National Athletic Trainer Association.
Sports Mega-Events and Urban Legacies
by Eduardo Alberto Cusce NobreThis book examines the urban legacy of the 2014 football World Cup in Brazil across the seven cities that hosted matches. The authors, all experts and natives of South America, analyse the context and impacts of hosting the World Cup for each of the host cities. The chapters use a range of background data and local knowledge and understanding to critically assess what benefits or disadvantages came along with bidding for and hosting World Cup final games, and importantly considers who the beneficiaries where and are. It further provides detailed empirical evidence that highlights a growing trend in sporting mega events: the overestimation of benefits and an underestimation of costs involved in hosting. The book adds to the critical literature that provides a counterweight to governments' aspirations to use mega events for the purposes of development and/or globalization, irrespective of the views of their citizens.
Sports Mega-Events in Asia (Palgrave Series of Sport in Asia)
by John Horne Jung Woo Lee Younghan Cho Koji KobayashiThis book is the first comprehensive collection focusing on the hosting of sports mega-events within Asia and their impact on the politics, economics, and culture that shape, and are shaped by, the local idiosyncrasies of host cities and countries across this most culturally diverse continent. From the Olympic Games and single sport World Cups, to the Asian Games and their sub-regional variations, an increasing number of Asian countries have rapidly developed their capacity to host and mobilize large-scale sports events as a cornerstone of their economic growth, national identity formation, and international prestige. This book sets out to fill a gap in the literature and will be of particular relevance to those who are interested in globalization, sports studies, political economy, cultural studies, event management and policy, sociology, media studies, and Asian studies
Sports Memories of Sonoma County (Images of Sports)
by Lee TorliattCovering the beautiful sprawl of Sonoma County, from Sebastopol and the coast to Healdsburg and Windsor and through Santa Rosa, Sonoma, and Petaluma, author Lee Torliatt offers readers a glimpse of the vivid and lively activities of the region's athletes and teams over 100-plus years. These photographs and images trace the accomplishments of the county's pivotal figures in football, baseball, track, basketball, boxing, ice hockey, tennis, and other sports.Fans will recognize names like Ernie Nevers, a football hero at Santa Rosa High School, and track giant Ralph Rose of Healdsburg, a major Olympian who was struck down by tragedy early in the 20th century. Captured here is the famous upset when the Bonecrushers and Leghorns met in 1948, the short-lived but glorious years of an ice hockey team imported from Canada, the local enthusiasts who enjoyed hunting and fishing, the early female athletes of the region from the 1850s to 1952, and several legendary heroes of their times, including Helen Wightman, Smith Robinson, and Joe DeMaggio (before he was DiMaggio.)