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Strategic Sport Communication
by Pamela C. Laucella Paul M. Pedersen Andrea N. Geurin Edward Ted M. KianSport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field.
Strategic Sport Communication (2nd Edition)
by Paul Mark Pedersen Andrea Geurin Edward Kian Pamela C. LaucellaStrategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market
by W. Timothy Coombs Jennifer L. HarkerAuthors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading.
Strategic Sport Development
by Stephen Robson Kirstie Simpson Lee TuckerThe field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher than they have ever been. In response to this, strategic sports development has emerged as a means of applying business strategies to the context of sports development. Strategic Sports Development is the first book to directly address this important new field. The book comprehensively explains the strategic concepts and techniques that sports students and practitioners across the UK and internationally need to understand. It includes: national and local case studies that appraise existing strategic management practice in sports development separate full introductions to sports development and business strategy a range of tasks and resources that encourage the reader to develop knowledge, skills and competencies through the application of theory to practical examples the application of strategic management principles to the development of sport and development through sport everything the reader needs to engage meaningfully with the relevant National Occupational Standards for the sport development profession. Strategic Sports Development is designed to help students develop the practical skills needed to contribute to development strategy in a vocational context, and give practitioners the confidence and know-how to improve the strategic development of their sports organization. This book is essential reading for all students and practitioners of strategic sports development, and a valuable resource for students of sports management or development in general.
Strategic Sport Management: Sustainability of Sports Clubs (Contributions to Management Science)
by Michal Varmus Milan Kubina Roman AdámikSport, and in particular the sporting environment, has undergone significant changes in recent decades. The social significance and commercialization of sport; the use of new technologies and organizational structures; and the involvement of various stakeholders matter more today than ever before. This book addresses the key influence of stakeholders in particular on the activities of sports organizations, taking into account certain territorial differences around the world, but also within Europe. The authors explain the key characteristics of the management of sports organizations as opposed to other organizations. These include the strategic management and setting of long-term goals such as sporting success, sustainable funding, youth training, and community building. The authors present a strategic model for these goals and stakeholders in the context of sport, together with research-based case studies in which the critical factors in the strategic management of successful and unsuccessful sports organizations are identified.
Strategic Sport Marketing
by Hans Westerbeek Daniel Funk David Shilbury Adam Karg Shayne QuickSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Strategic Sport Marketing
by Hans Westerbeek David Shilbury Adam Karg Michael L. Naraine Daniel C FunkThe fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
Strategic Sports Event Management
by Guy MastermanThis book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Strategic Sports Event Management: Third edition (Hospitality, Leisure And Tourism Ser.)
by Guy MastermanThe hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategies for Whitetails
by Charles J. AlsheimerA Landmark Book from the Master Whitetail Hunter! In one monumental volume, the acknowledged master of white-tail deer hunting, Charlie Alsheimer, shares a lifetime of experience about the animal he knows and loves so well. Brilliantly illustrated with the author's award-winning photography, Strategies for Whitetails explains not only how to harvest bragging-rights bucks, but how to cultivate land sensibly to produce a trophy herd. Whether you're working on your first deer or your fiftieth, Strategies for Whitetails is a must-have guide.
Straw: Finding My Way
by Darryl Strawberry John Strausbaugh“Darryl has written a profound book on the meaning of celebrity, sports and manhood . . . a riveting and memorable account.” —David ConeFormer New York Met and Yankee slugger Darryl Strawberry has subtitled his autobiography Straw, “Finding My Way”—and his path was never easy. A National League Rookie of the Year, eight-time MLB All Star, and four-time World Series Champion, Strawberry’s baseball achievements were often overshadowed by his struggles off the field. In Straw, he tells it all: his boyhood in Crenshaw, Los Angeles; his rise to baseball superstardom; the high life and low life; his brushes with the law; his triumphant battle over cancer; his religious awakening, and his marriage to the love of his life.“Straw is the story of a guy who had two strikes against him in the middle innings of life and hit one out of the park.” —Reggie Jackson“Straw [has] the virtue of sincerity and of seeming profoundly felt. Its narrator emerges as a real and complex man: humble in the face of his failures, palpably hungry for redemption, and yet still capable of myopia and self-righteousness. You feel for him in a way you never did—at least I never did—when you were merely cheering and/or booing him at Shea.” —The New York Times“If you’re looking for an interesting book about a chaotically interesting life, Straw makes for good reading.” —St. Louis Post-Dispatch
Strawberry Roan (Famous Horse Stories)
by Don LangNo one could keep the champion trotter, David Hal, in as good a mood before a great race as Roscoe. Roscoe had spent the nights before each race with the horse and he had won them all. When the time came for the Spring Handicap, Roscoe was not allowed to remain in the stall with the strawberry roan, and so began the romantic and varied life of the boy and the horse away from the racetrack. The circus, a farm, the grocery business--they tried them all, to find each had its good points and bad. There is humor in the characters and in the incidents. Florabella, the baby pig who insisted on going to church, Plug Ugly the cat, and the bantam rooster are as much a part of the story as the circus publicity man and the grocer who gives Roscoe and Strawberry a job. Here is a vivid picture of the close relationship between a great horse and an endearing young boy by an author who well understands both boys and animals.
Streak: Joe DiMaggio and the Summer of '41
by Michael SeidelStreak vividly and poignantly tells the story of "Joltin' Joe" DiMaggio's legendary fifty-six-game hitting streak and the last golden summer of baseball before America was engulfed by the maelstrom of the Second World War. That long-lost summer also witnessed other unforgettable events: Ted Williams's quest to bat 400 and Lefty Grove's pursuit of his three-hundredth victory; a sizzling, epic race between the Dodgers and the Cardinals for the National League pennant; and Mickey Owen's infamous passed ball in the fourth game of the World Series. Featuring complete box scores for each game, Streak showcases DiMaggio's crowning achievement, commemorates a baseball season like no other, and invites us to an America in the last moments of its innocence.
Streb: How to Become an Extreme Action Hero
by Elizabeth StrebAn inspiring memoir and self-help guide to greatness by the dancer Mikhail Baryshnikov calls &“fearlessness and intelligence combined . . . potent and beautiful.&” Called &“the Evel Knievel of Dance,&” Elizabeth Streb has been pushing boundaries and testing the potential of the human body since childhood. Can she fly? Can she run up walls? Can she break through glass? How fast can she go? With clarity and humor—and with her internationally-renowned dance troupe STREB—she continues to investigate what movement truly is and has come to these conclusions: It&’s off the ground! It creates impact! And it hurts trying to stop! Here, Streb combines memoir and analysis to convey how she became an extreme action dancer and choreographer, developing a form of movement that&’s more NASCAR than modern dance, more boxing than ballet, and more than most people can handle &“in this dizzying, inspirational self-help&” books (Publishers Weekly, starred review).
Street Strategies
by David L. HoughStreet Strategies is a unique collection of street riding savvy gleaned from years of real-life motorcycling. Each page serves as a reminder about a specific hazard and a short lesson designed to help readers avoid an accident. Perfect for the novice and expert alike.
Streetwise Safety for Children
by Mich DepasqualeThis is a book divided into two sections. The first section offers guidance on basic crime prevention. There is specific advice on a variety of topics, from tips on securing your home to teaching your children how to identify a threatening situation, and even on how to deal with a playground bully. The second section provides proven, easy-to-learn self-defense techniques that every child should know. A simple swing of a lunch box or a book bag when confronted by an abductor could prevent an unthinkable tragedy.
Strength Training Bible for Men: The Complete Guide to Lifting Weights for Power, Strength & Performance
by William Smith David KirschenThe all-in-one guide to building strength and power!Guided instructional videos, community, and expert support for this book available at GetFitNow.com and on Facebook at GetFitNowdotcom! Experts agree the fastest and most effective way to build strength and increase muscle mass is to lift weights. Written by top strength training professionals, Strength Training Bible is the comprehensive, easy-to-understand guide to mastering the basics of weight lifting and barbell training. Divided by fitness levels, Strength Training Bible shows you how to craft powerful workouts that are tailored to your unique goals. Designed to minimize risk and maximize results, the Strength Training Bible program combines the best elements of strength training and weight lifting in a program you can do at home or in the gym. With the Strength Training Bible program you will:- Build muscle and definition - Increase endurance and energy - Achieve perfect form with detailed, step-by-step exercise instructions - Turn your home work space or garage into a fully functional weight room - Reach long-time fitness goals and maintain definition year-round - Get the body you've always wanted--in record time! Stop looking for the "perfect program" and start working towards your goals with an exercise regimen created to help you reach the next level in physical fitness. It's time to take the first step towards your physical peak with Strength Training Bible!From the Trade Paperback edition.
Strength Training Bible for Women: The Complete Guide to Lifting Weights for a Lean, Strong, Fit Body
by William Smith David Kirschen Julia LadewskiThe all-in-one guide to building strength and toning up!Guided instructional videos, community, and expert support for this book available at GetFitNow.com and on Facebook at GetFitNowdotcom!Experts agree the fastest and most effective way to build strength and enhance muscle tone is to lift weights. Written by top strength training professionals and created specifically for women, Strength Training Bible for Women is the comprehensive, easy-to-understand guide to mastering the basics of weight lifting and barbell training. Divided by fitness levels, Strength Training Bible for Women shows you how to craft powerful workouts that are tailored to your unique goals. Designed to minimize risk and maximize results, the Strength Training Bible for Women program combines the best elements of strength training and weight lifting in a program you can do at home or in the gym.With the Strength Training Bible for Women program you will:- Build muscle and definition while increasing endurance and energy- Achieve perfect form with detailed, step-by-step exercise instructions- Turn your home work space or garage into a fully functional weight room- Reach long-time fitness goals and maintain definition year-round- Stay motivated with helpful tips from professional powerlifter and physique competitor Julia Ladewski- Get the body you've always wanted--in record time!Stop looking for the "perfect program" and start working towards your goals with an exercise regimen created to help you reach the next level in physical fitness. It's time to take the first step towards your physical peak with Strength Training Bible for Women!From the Trade Paperback edition.
Strength Training Exercises for Women: Tone, Sculpt, and Stay Strong for Life
by Joan PaganoPacked with more than 200 visual step-by-step exercises designed to burn calories, strengthen the core, and tone the body, Strength Training for Women is a must-have for core-conscious women who want to target key areas of their body and maintain all-round strength and fitness.
Strength Training Step by Step
by DKWhether you've been weight training for years or are newly interested in getting toned, Strength Training Step by Step offers advice ideal for both beginners and seasoned veterans, providing clear and accessible exercise tips that can help anyone get into peak physical condition.
Strength Training for Golfers: A Proven Regimen to Improve Your Strength, Flexibility, Endurance, and Distance Off the Tee
by John LittleFor years, the importance of strength training for golfers was maligned or dismissed. But now that more and more golfers have turned to strength training to augment their game with outstanding results, we now know that proper strength training is an absolutely critical factor in improving not only the golfer's overall fitness level, but in dramatically improving his or her game as well. In Strength Training for Golfers, John Little offers a workout and training schedule specific to the unique fitness needs of the golfer. The result of a successful ten-year study, the Max ContractionTM exercises included in this book specifically target the muscles used in the golf swing to help increase strength, flexibility, and muscle endurance, and add, on average, up to twenty additional yards of distance off the tee.
Strength Training for Soccer
by Bram SwinnenStrength and power are key elements of soccer performance. A stronger player can sprint faster, jump higher, change direction more quickly and kick the ball harder. Strength Training for Soccer introduces the science of strength training for soccer. Working from a sound evidence-base, it explains how to develop a training routine that integrates the different components of soccer performance, including strength, speed, coordination and flexibility, and outlines modern periodization strategies that keep players closer to their peak over an extended period. Dealing with themes of injury prevention, rehabilitation and interventions, as well as performance, the book offers a uniquely focused guide to the principles of strength and conditioning in a footballing context. Fully referenced, and full of practical drills, detailed exercise descriptions, training schedules and year plans, Strength Training for Soccer is essential reading for all strength and conditioning students and any coach or trainer working in football.
Strength Training for Triathletes: The Complete Program to Build Triathlon Power, Speed, and Muscular Endurance
by Patrick HagermanStrength Training for Triathletes offers a comprehensive strength training program for triathlon that will help triathletes build power, speed, and muscular endurance for faster racing over any race distance.Certified USA Triathlon coach and NSCA Personal Trainer of the Year Patrick Hagerman, EdD, reveals a focused, triathlon-specific strength training program that will enable triathletes to push harder during training and on the racecourse when the effort is hardest. Triathletes who master this progressive strength training program will also become more resistant to injury, meaning fewer missed workouts.Strength Training for Triathletes features 75 of the most effective strength training exercises for triathlon swimming, cycling, and running plus core strength and general conditioning. Full-color photographs illustrate each simple exercise, and exercises are grouped so athletes can focus on their own individual performance limiters. Hagerman simplifies the science underlying strength training, offering easy-to-follow guidelines on resistance and reps that will make triathletes stronger through every phase of the season.Strength Training for Triathletes develops these abilities in triathletes: More powerful, longer-lasting muscles Resistance to fatigue and injury Improved body composition with stronger, leaner muscle mass Better performance without added bulk New in this second edition are sample strength training programs for the most popular triathlon race distances and for each of triathlon’s three sports, full-color photographs showing detailed body positions for each exercise, several new exercises, new indexes that specify body-weight exercises and weighted exercises, an exercise log template to track your goal weights, and a new index to improve usability.Strength training often separates the top performers in triathlon from the middle of the pack. Even small improvements in muscle strength can add up to big race results. Strength Training for Triathletes makes it simple for triathletes of all levels to get stronger and race faster.
Strength Training for Women: Training Programs, Food, and Motivation for a Stronger, More Beautiful Body
by Andreas Lundberg Olga RönnbergSculpt and tone your body with fitness training programs and wholesome recipes worthy of the woman you are!Desk-bound nine-to-five jobs, childbirth, and household duties are tough on a woman's body, which is why strength training is so important for the modern-day woman. As she juggles multiple tasks throughout the day, a woman must also take time out for herself to strengthen her body physically, as well as from the inside out.Easy to follow and accompanied by step-by-step photographs, the training programs in Strength Training for Women, which are suitable for women of varying skill levels, will have you perspiring, aching, and then enjoying the results. Follow a three-stage model that begins with basic strength training for each major muscle group, followed by trainings to develop your minor muscles, and finally a program to burn off the remaining excess fat, revealing a new, healthy, wonderfully toned you.A full supplementary chapter on food will also educate you on what you should eat and when, providing a weekly eating schedule and some of Olga Rönnberg's healthiest and most delicious recipes. Watch as your muscles and skeleton become stronger, resulting in a stronger, healthier, and more beautiful body fit for the woman you are!
Strength Training on the Ball: A Pilates Approach to Optimal Strength and Balance
by Colleen CraigA unique series of Pilates strength-building exercises using the Swiss exercise ball, resistance bands, and weights• From the bestselling author of Pilates on the Ball and Abs on the Ball• Features specialized strength-training workouts for readers of all ages and fitness levels• Chapters include check points to help readers set realistic goals and tips for physical educators, coaches, and Pilates teachersIn Strength Training on the Ball Colleen Craig shows readers of all fitness levels how to build strong bones, improve balance, and reduce body fat while toning and defining the body. Combining the unique functions of the exercise ball with the endurance- and flexibility-building benefits of strength training, Craig presents 75 ball exercises using weights, resistance bands, and the body's own resistance. Her exercise variations make strength training safe for beginners, children, teenagers, and seniors and challenging enough for the seasoned athlete.Strength Training on the Ball is modeled after Craig's groundbreaking and bestselling works Pilates on the Ball and Abs on the Ball. It contains step-by-step photographs for each of the exercises, check points to help readers set realistic yet motivating goals, and teaching tips for physical educators, coaches, and Pilates teachers. The book concludes with three specialized strength workouts: a therapeutic workout for those recovering from injuries, a basic workout for absolute beginners, and a challenging workout for athletes and gym enthusiasts.