- Table View
- List View
Sponsorship in Marketing: Effective Communication through Sports, Arts and Events
by T. Bettina CornwellSponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events
by T Bettina CornwellSponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.
Sport
by Mick CochraneA nostalgic story about a Minnesota boy's search for belonging in a complex world. "In this wise, witty story set in West St. Paul in the '60s, a kid named Harlan navigates life by focusing on the Twins baseball team, a comic metaphor for hope. Sport is fat with small pleasures. It is a homer and a gift to all of us grownup knothole-game kids. There's a lot to love in this quiet little book, most of all its subtle wisdom about establishing individuality and finding joy amid chaos--in short, about growing up."
Sport: Readings from a Sociological Perspective
by Eric DunningSport is something rather taken for granted and little studied as part of man's and society's behaviour. This collection of essays, many of which appear in print for the first time, provides an international comparative and developmental orientation to the sociology of sport, thereby clarifying the nature of modern sports and their central structural and functional characteristics. The sports treated include football, soccer, rugby, wrestling, baseball, and bull-fighting, and some historical background is given on the development of sport. In the introduction to each section, the editor explains the questions that the selections are intended to illustrate, and treats briefly such matters as theories of sport and play, the social factors in their development, sport and socialization, class and race in sport, sport as an occupation and an industry, and conflict and social control in sport. This reader will be of interest to those professionally concerned, either as teacher or student, with sociology and physical education, but it should also appeal to athletes, sports-lovers, and sports commentators who like to keep their thinking in good shape too.
Sport: Almost Everything You Ever Wanted to Know
by Tim HarrisSport: Almost Everything You Ever Wanted to Know tells the history of sport. All sport. Ever. From ancient times to the 21st century.In eight themed parts, Tim Harris describes the triumphs and breakthroughs - as well as the cheating and skulduggery - that have created the modern world of sport. Dip into it, or read it cover to cover - there's a 'Oh - now I get it' moment on every page. Sport: it's unique, funny, amazingly comprehensive and packed with extraordinary anecdotes to turn any reader into a sporting expert.
Sport: Das Lehrbuch für das Sportstudium
by Martin LayDie vollständig überarbeite Neuauflage des Lehrbuchklassikers knüpft an das bewährte Konzept der Erstauflage an und umfasst alle wesentlichen Themenfelder und Inhaltsbereiche für ein erfolgreiches Sportstudium. Abseits einer grundlegenden Aktualisierung zeichnet sich die Folgeauflage insbesondere durch eine Vielzahl an digitalen Zusatzmaterialien aus. Für Studierende wird somit eine innovative Möglichkeit zur multimedialen Wissensvermittlung geschaffen, die weit über das geschriebene Buch hinausgeht. In diesem Lehrbuch erfahren Sie die aktuellen Erkenntnisse zu den vielfältigen Facetten des modernen Sports: Vom Schulsport über den Freizeit-, Breiten-, Fitness- und Gesundheitssport bis hin zum Wettkampf- und Spitzensport. Renommierte Expertinnen und Experten der Trainingswissenschaft, Medizin, Sozialwissenschaften und Pädagogik erklären die aktuelle Theorie und Praxis des Sports speziell für Ihr Sportstudium.Herausragende Merkmale sind:Verständliche Erklärungen von Fachkräften mit ausgiebiger PraxiserfahrungHervorhebung des Wichtigsten in prägnanten MerksätzenZahlreiche praktische Beispiele, Verbindung von Theorie und PraxisAnschauliche Darstellung mit ca. 400 farbigen Bildern und GrafikenUmfangreiches Glossar zum Nachschlagen von DefinitionenDigitale Übungsfragen zur Lernkontrolle und PrüfungsvorbereitungAbrufbare Videos für eine multimediale WissensvermittlungDas Lehrbuch Sport konzentriert sich auf die Inhalte der Bachelorstudiengänge mit Sportbezug. Nahezu alle Module des Bachelorstudiums finden sich in den Kapiteln wieder. Zusätzlich bietet es zentrale Grundlagen für die verschiedenen Sport-Masterstudiengänge, Fort- und Weiterbildungen von Sportlehrkräften und Sportfachpersonal in den vielfältigen Berufsfeldern sowie für den Leistungskurs Sport.
Sport (Go Quiz Yourself! #1006)
by Annabel SaveryLearning loads of facts is boring, right? Not with this book! Encourage kids to get their quiz on to become the ultimate expert on sport.This book is the ultimate combination of facts and fun. Each chapter has loads of fast facts followed by a short quiz, which makes it the perfect tool for revising for a test or for becoming the quizmaster of the universe. It covers a huge range of topics, from kite surfing to karate, takes a look at some famous sporting moments and iconic stars, and dives into the speed, skills, moves and acrobatic feats that make sports so exciting to read about.These books are designed as a companion resource for children studying core curriculum topics. Illustrations, timelines and graphics work with captions and extended texts to challenge the reader's skills in memory, comprehension and reading. Kids will barely realise they are learning when the competitive element takes over as they aim to become the Quizmaster. The books contain loads of information, but as the quiz sections are spaced evenly throughout, it can make the challenge less overwhelming. Readers can choose to read a section and then answer those questions, or read the book and then attempt the whole quiz in one go. It can be used to test themselves, test their friends or as a ready-made resource for teachers in need of a pop-quiz for their class.Suitable for children aged 8+ who are studying parts of the Key Stage 2 curriculum. Also perfect for sport-mad kids who smash facts like world champions smash records.Titles in this series:Around the WorldDinosaursHuman BodyOuter SpaceScienceSport
Sport: A Biological, Philosophical, and Cultural Perspective
by Jay SchulkinSports are as varied as the people who play them. We run, jump, and swim. We kick, hit, and shoot balls. We ride sleds in the snow and surf in the sea. From the Olympians of ancient Greece to today's professional athletes, from adult pickup soccer games to children's gymnastics classes, people at all levels of ability at all times and in all places have engaged in sport. What drives this phenomenon?In Sport, the neuroscientist Jay Schulkin argues that biology and culture do more than coexist when we play sports—they blend together seamlessly, propelling each other toward greater physical and intellectual achievement. To support this claim, Schulkin discusses history, literature, and art—and engages philosophical inquiry and recent behavioral research. He connects sport's basic neural requirements, including spatial and temporal awareness, inference, memory, agency, direction, competitive spirit, and endurance, to the demands of other human activities. He affirms sport's natural role as a creative evolutionary catalyst, turning the external play of sports inward and bringing insight to the diversion that defines our species. Sport, we learn, is a fundamental part of human life.
Sport 2.0: Transforming Sports for a Digital World
by Andy MiahDigital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convegence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing -- e-sports -- challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Sport 2.0: Transforming Sports for a Digital World (The\mit Press Ser.)
by Andy MiahRamifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics.Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event.In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.
Sport Across Asia: Politics, Cultures, and Identities (Routledge Research in Sport, Culture and Society #21)
by Joseph Maguire Katrin Bromber Birgit KrawietzThis book is designed to reflect both our current knowledge regarding sport, globalisation and ‘"encounters" with several important "post-colonial" or non-western societies and to draw together scholars from a range of different disciplines. Case studies of cultural encounters in Central, South-East Asia, Asia Minor and the Arabian peninsula capture the paradoxical processes of emulation, resistance and transformation that are at work in the diffusion and development of "sport" and body cultures. These case studies bring together insights from anthropology, cultural studies, geography, history, law, sociology, various area and post-colonial studies.
Sport als Erlebnisrahmen im Eventmarketing: Ein Überblick (essentials)
by Jan DrengnerJan Drengner erörtert, wie Unternehmen durch die Einbeziehung des Sports das Erlebnispotenzial ihrer Marketing-Events erhöhen können, um so ihre Kommunikationsziele effizienter zu erreichen. Aufgrund seiner hohen gesellschaftlichen Akzeptanz bietet der Sport vielfältige Ansatzpunkte zur Ausgestaltung des Eventmarketing. Aufbauend auf einem Überblick über verhaltenswissenschaftliche Hintergründe zu den Wirkungen solcher sportorientierter Events gibt dieses Essential umfangreiche Hinweise zu deren Inszenierung. Abschließend stehen mögliche Risiken im Mittelpunkt, die in der Praxis beim Einsatz des Sports im Eventmarketing zu berücksichtigen sind.
Sport Analytics: A data-driven approach to sport business and management
by Gil Fried and Ceyda MumcuThe increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
Sport and Adventure Tourism
by Simon HudsonDiscover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that&’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travelThis one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
Sport and Alcohol: An ethical perspective (Routledge Research in Sport, Culture and Society)
by Carwyn Rh. JonesThere is a clear sense in which sport has played, and continues to play an important role in the normalization and legitimization of routine, excessive and problem drinking; sport and alcohol have become inextricably linked. Alcohol companies provide funding in the form of sponsorship, fans consume alcohol when watching, and players celebrate, bond and relax with alcohol. Sport and Alcohol: an ethical perspective aims to critically examine the various ways in which sport and alcohol interact. In doing so, the book casts an ethical eye over the following topics: Society’s relationship with alcohol Sponsorship and marketing of alcohol through sport and its effect on children Sport’s alcohol-tolerant ethos, problematic drinking practices and rituals Punishment and discipline in relation to athletes’ drink-related bad behavior Alcoholism in the context of sport and the need for a greater understanding of the condition, how it develops and what can be done The status of athletes as role models Offering a much-needed critical assessment of an important issue in contemporary sport and society, Sport and Alcohol is essential reading for those interested in the social, cultural or philosophical study of sport in general and sport and alcohol in particular.
Sport and Architecture (Frontiers of Sport)
by Benjamin S. FlowersSport and architecture are two elements of contemporary life that have a broad and profound impact on the world around us. The role architecture plays in shaping buildings and societies has occupied historians for centuries. Likewise, the cultural, economic, and political importance of sport is the subject of sustained academic inquiry. When sport and architecture converge, as in the 2012 London Olympics or the 2014 World Cup in Brazil, then the impact of these two forms of social activity is redoubled. This book presents a new and dynamic study of the complex relationship between sport and architecture. It explores the history of sport architecture and examines the buildings and events that create sites where sport and architecture converge in particularly telling ways. Its chapters discuss the following topics: sport architecture and urban redevelopment sport architecture and technology sport architecture and nationalism sport architecture as social activism sport architecture and global capitalism. By considering the importance of architectural form alongside these key themes, this book represents a landmark study for anybody interested in the social and cultural significance of architecture or sport.
Sport and Body Cultures in East and Southeast Asia
by Friederike Trotier Alan BairnerDespite a widely held, and not entirely erroneous, view that the cultures of East and Southeast Asia commonly favour the mind over the body or, at least mental activity rather than physical endeavour, this collection of essays sheds light on the wide range of diverse ways in which sport and body cultures feature in that part of the world. Contributors to the collection work in many different countries but are united in their shared interest in increasing our understanding of the social role of sport and body cultures which is manifest in their work. The countries that are discussed are Indonesia, the People’s Republic of China, Singapore, Taiwan, South Korea, and the former Netherlands New Guinea. Themes considered in these chapters are the implications of hosting sport events, the focus on sport and the body by a group of Buddhist monastics, belly dancing in the lives of women in Taiwan, the sociopolitical role of the scouting movement in a colonial setting, and issues relating to the functioning of sport clubs. The chapters were originally published in Asia Pacific Journal of Sport and Social Science.
Sport and Body Politics in Japan (Routledge Research in Sport, Culture and Society #26)
by Wolfram ManzenreiterThere is more to Japanese sport than sumo, karate and baseball. This study of social sport in Japan pursues a comprehensive approach towards sport as a distinctive cultural sphere at the intersection of body culture, political economy, and cultural globalization. Bridging the gap between Bourdieu and Foucault, it explains the significance of the body as a field of action and a topic of discourse in molding subject and society in modern Japan. More specifically, it provides answers to questions such as how and to what purposes are politics of the body articulated in Japan, particularly in the realm of sport? What is the agenda of state actors that develop politics aiming at the body, and to what degree are political and societal objectives impacted by commercial and non-political actors? How are political decisions on the allocation of resources made, and what are their consequences for sporting opportunities and practices of the body in general? Without neglecting the significance of sport spectatorship, this study takes a particular angle by looking at sport as a field of practice, pain and pleasure.
Sport and Brexit: Regulatory Challenges and Legacies (Routledge Research in Sport Business and Management)
by Jacob KornbeckThis is the first book to investigate the significance of Brexit for sport, with a particular focus on the regulatory and legal challenges that it poses, and the economic and political stresses that are likely to follow in its wake. Written by a team of leading researchers working across sport studies, legal studies and political science, and edited by an EU official with nearly two decades of experience working in EU sport policy, the book explains why regulation, and European dis-integration, matter to sport. It examines key topics including free movement, State aid and labour law, and considers the interests of key stakeholders from fans to football clubs to governing bodies. This is an essential reference for any advanced student, researcher, policy maker, administrator or industry professional working in sport, international law, political science, or international business and management.
Sport and Challenges to Racism
by Jonathan Long Karl SpracklenWith an international line-up of contributors, this book examines challenges to racism in and through sport. It addresses the different agents of change in the context of wider socio-political shifts and explores issues of policy formation, practices in sport and anti-racism in sport, and the challenge to sport today.
Sport and Citizenship (Sport in the Global Society – Contemporary Perspectives)
by Matthew GuschwanCitizenship has become a widely significant and hotly contested academic concept. Though the term may seem obvious, citizenship carries a range of subtle social and political meanings. This volume explores citizenship as it relates to sport, on the micro and macro level of analysis and in a variety of geo-political contexts. Citizenship is a central organizing principle of international competition such as the Olympic Games. Furthermore, sport is used to teach, symbolize and perform citizenship. While related to national identity, citizenship pertains more precisely to how citizens are legally and politically recognized by the state and how citizens engage within the nation state. This volume traces the roots of discourses on citizenship before illustrating a variety of ways in which citizenship and sport impinge upon each other in contemporary contexts.This bookw as published as a special issue of Sport in Society.
Sport And The Color Line: Black Athletes And Race Relations In Twentieth-Century America
by David Wiggins Patrick MillerThe year 2003 marks the one-hundredth anniversary of W.E.B. Du Bois' "Souls of Black Folk," in which he declared that "the color line" would be the problem of the twentieth century. Half a century later, Jackie Robinson would display his remarkable athletic skills in "baseball's great experiment." Now, "Sport and the Color Line" takes a look at the last century through the lens of sports and race, drawing together articles by many of the leading figures in Sport Studies to address the African American experience and the history of race relations. <P><P> The history of African Americans in sport is not simple, and it certainly did not begin in 1947 when Jackie Robinson first donned a Brooklyn Dodgers uniform. The essays presented here examine the complexity of black American sports culture, from the organization of semi-pro baseball and athletic programs at historically black colleges and universities, to the careers of individual stars such as Jack Johnson and Joe Louis, to the challenges faced by black women in sports. <P><P>What are today's black athletes doing in the aftermath of desegregation, or with the legacy of Muhammad Ali's political stance? The essays gathered here engage such issues, as well as the paradoxes of corporate sport and the persistence of scientific racism in the athletic realm.
Sport and Contested Identities: Contemporary Issues and Debates (Routledge Research in Sport, Culture and Society)
by David Hassan Ciaran ActonIdentity is one of the most theorised and contested of all sociological concepts and sport is fertile ground for an examination of its complexities. This book offers a wide-ranging and up-to-date exploration of the sport-identity nexus, drawing examples from a variety of sporting contexts and geographical locations, and incorporating a diversity of perspectives including players, spectators, officials, the media and policy-makers. Covering key themes in the social scientific study of sport such as gender, ethnicity and national identity, it considers the impact of social, cultural and technological change on the formation of sporting identities. Including original real-life case studies, each chapter makes a unique contribution to our understanding of the complex relationship between sport and identity. As this relationship is embedded within the broader structures of power that frame social inequality, this book also poses important questions about the role of sport-related initiatives in our society today, as well as in years to come. Sport and Contested Identities: Contemporary Issues and Debates is fascinating reading for all students and scholars of the sociology of sport.
Sport and Crime: Towards a Critical Criminology of Sport (Frontiers of Sport)
by Peter Millward Jan Andre Ludvigsen Jonathan SlyThis is the first book to explore fully the connections between sport studies and criminology, opening up critical new frontiers in the study of sport and crime. Rooted firmly in established critical criminological traditions, the book also employs insights from emerging theoretical frameworks such as cultural criminology, governmentality theory and critical security studies to make better sense of a range of transnational and contemporary cases, events and trends that reveal, in different ways, the crimes and harms that are present in sport. Empirically grounded, including case studies of the 2022 World Cup in Qatar and the Tokyo 2020 Olympic Games, it explores emerging themes in contemporary sport, including but not limited to corruption, doping, youth crime, terrorism, violence and transgression, and human rights abuses. Sport and Crime consciously pushes the boundaries of what might be considered the critical criminology of sport. This is an essential text for any course on sport and crime, and invaluable reading for any student or researcher with an interest in the sociology of sport, sport development, sport policy, the politics of sport, critical criminology, or socio-legal studies.
Sport and Crime Reduction: The Role of Sports in Tackling Youth Crime
by Geoff NicholsThe use of sports-based activity programmes as a means of tackling crime has been explored in a number of countries worldwide, particularly in relation to the prevention of re-offending in the ten to eighteen age bracket. However, until now there has been no definitive and rigorous analysis of the rationale behind these programmes, and evidence of their successes and failures has been piecemeal, uncritical and without standardization. This book addresses this gap in the literature, bringing together empirical research from programmes in the UK, US and Australia with an explanation and evaluation of the results of these initiatives. Subjects covered include: assessment of programmes in a range of contexts the first evidence base of crime reduction sport programmes international comparisons and case studies conclusions for best practice advice for monitoring the effectiveness of programmes synergies with sport development and promotion of facility use. Examining a variety of realworld case studies set up with the aim of reducing levels of crime in the community, Sport and Crime Reduction should be read by students and professionals in local government, sports development, youth and community work, criminology, the youth justice system and leisure policy.