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Strategic Sport Marketing
by David Shilbury Shayne Quick Daniel Funk Hans Westerbeek Adam KargSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance.Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies.'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Strategic Sports Event Management: Third edition (Hospitality, Leisure And Tourism Ser.)
by Guy MastermanThe hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Strategic Sports Event Management
by Guy MastermanThis book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including: sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions, including finance, ticketing, transport, venues, IT, human resources and security marketing and communications, including social networking and new media the bidding process research and evaluation This new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management. The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter.
Strategies for Whitetails
by Charles J. AlsheimerA Landmark Book from the Master Whitetail Hunter! In one monumental volume, the acknowledged master of white-tail deer hunting, Charlie Alsheimer, shares a lifetime of experience about the animal he knows and loves so well. Brilliantly illustrated with the author's award-winning photography, Strategies for Whitetails explains not only how to harvest bragging-rights bucks, but how to cultivate land sensibly to produce a trophy herd. Whether you're working on your first deer or your fiftieth, Strategies for Whitetails is a must-have guide.
Straw: Finding My Way
by Darryl Strawberry John Strausbaugh“Straw is the story of a guy who had two strikes against him in the middle innings of life and hit one out of the park.”—Reggie Jackson“A riveting and memorable account of one man’s pursuit of a meaningful life.”—David ConeFormer New York Met and Yankee slugger Darryl Strawberry has subtitled his autobiography Straw, “Finding My Way”—and his path was never easy. A National League Rookie of the Year, eight-time MLB All Star, and four-time World Series Champion, Strawberry’s baseball achievements were often overshadowed by his struggles off the field. In Straw, he tells it all: his boyhood in Crenshaw, Los Angeles; his rise to baseball superstardom; the high life and low life; his brushes with the law; his triumphant battle over cancer; his religious awakening, and his marriage to the love of his life.
Strawberry Roan (Famous Horse Stories)
by Don LangNo one could keep the champion trotter, David Hal, in as good a mood before a great race as Roscoe. Roscoe had spent the nights before each race with the horse and he had won them all. When the time came for the Spring Handicap, Roscoe was not allowed to remain in the stall with the strawberry roan, and so began the romantic and varied life of the boy and the horse away from the racetrack. The circus, a farm, the grocery business--they tried them all, to find each had its good points and bad. There is humor in the characters and in the incidents. Florabella, the baby pig who insisted on going to church, Plug Ugly the cat, and the bantam rooster are as much a part of the story as the circus publicity man and the grocer who gives Roscoe and Strawberry a job. Here is a vivid picture of the close relationship between a great horse and an endearing young boy by an author who well understands both boys and animals.
The Streak: Lou Gehrig, Cal Ripken Jr., and Baseball's Most Historic Record
by John Eisenberg&“A line-drive hit of a book&” about the Iron Horse and the Iron Man—two legends from two eras of baseball—and the nature of human endurance (The Wall Street Journal).When Cal Ripken Jr. began his career with the Baltimore Orioles at age twenty-one, he had no idea he would someday beat the historic record of playing 2,130 games in a row, a record set forty-two years before by the fabled &“Iron Horse&” of the New York Yankees, Lou Gehrig. Ripken went on to surpass that record by 502 games, and the baseball world was floored. Few feats in sports history have generated more acclaim. But the record spawns an array of questions. When did someone first think it was a good idea to play in so many games without taking a day off? Who owned the record before Gehrig? Whose streak—Gehrig&’s or Ripken&’s—was the more difficult achievement? Through probing research, meticulous analysis, and colorful parallel storytelling, The Streak delves into this impressive but controversial milestone, unraveling Gehrig&’s at-times unwitting pursuit of that goal (Babe Ruth used to think Gehrig crazy for wanting to play every game), and Ripken&’s fierce determination to stay in the lineup and continue to contribute whatever he could even as his skills diminished with age. So many factors contribute to the comparisons between the two men: the length of seasons, the number of teams in the major leagues, the inclusion of nonwhite players, travel, technology, medical advances, and even media are all part of the equation. This is a book that captures the deeply American appreciation—as seen in the sport itself—for a workaday mentality and that desire to be there for the game every time it called.&“It tackles the allure of human endurance and the pitfalls of fame, but it is mostly a baseball book for baseball fans. It succeeds as both a thorough accounting and a love note to the game.&”—The Washington Post
Streak: Joe DiMaggio and the Summer of '41
by Michael SeidelStreak vividly and poignantly tells the story of "Joltin' Joe" DiMaggio's legendary fifty-six-game hitting streak and the last golden summer of baseball before America was engulfed by the maelstrom of the Second World War. That long-lost summer also witnessed other unforgettable events: Ted Williams's quest to bat 400 and Lefty Grove's pursuit of his three-hundredth victory; a sizzling, epic race between the Dodgers and the Cardinals for the National League pennant; and Mickey Owen's infamous passed ball in the fourth game of the World Series. Featuring complete box scores for each game, Streak showcases DiMaggio's crowning achievement, commemorates a baseball season like no other, and invites us to an America in the last moments of its innocence.
The Streak: How Joe DiMaggio Became America's Hero
by Terry Widener Barb RosenstockIn the summer of 1941, Yankee center fielder Joe DiMaggio and his favorite bat, Betsy Ann, begin the longest hitting streak in baseball history. But when Betsy Ann goes missing, will DiMaggio keep hitting? Set on the brink of World War II, this is a spellbinding account of a sports story that united the country and made DiMaggio a hero, at a time when one was profoundly needed. Barb Rosenstock's action-packed text and Terry Widener's powerful illustrations capture DiMaggio's drive as well as his frustration. The book also includes headlines, quotes, stats, and a detailed bibliography.
Streb: How to Become an Extreme Action Hero
by Elizabeth StrebAn inspiring memoir and self-help guide to greatness by the dancer Mikhail Baryshnikov calls &“fearlessness and intelligence combined . . . potent and beautiful.&” Called &“the Evel Knievel of Dance,&” Elizabeth Streb has been pushing boundaries and testing the potential of the human body since childhood. Can she fly? Can she run up walls? Can she break through glass? How fast can she go? With clarity and humor—and with her internationally-renowned dance troupe STREB—she continues to investigate what movement truly is and has come to these conclusions: It&’s off the ground! It creates impact! And it hurts trying to stop! Here, Streb combines memoir and analysis to convey how she became an extreme action dancer and choreographer, developing a form of movement that&’s more NASCAR than modern dance, more boxing than ballet, and more than most people can handle &“in this dizzying, inspirational self-help&” books (Publishers Weekly, starred review).
Street Strategies
by David L. HoughStreet Strategies is a unique collection of street riding savvy gleaned from years of real-life motorcycling. Each page serves as a reminder about a specific hazard and a short lesson designed to help readers avoid an accident. Perfect for the novice and expert alike.
Streetwise Safety for Children
by Mich DepasqualeThis is a book divided into two sections. The first section offers guidance on basic crime prevention. There is specific advice on a variety of topics, from tips on securing your home to teaching your children how to identify a threatening situation, and even on how to deal with a playground bully. The second section provides proven, easy-to-learn self-defense techniques that every child should know. A simple swing of a lunch box or a book bag when confronted by an abductor could prevent an unthinkable tragedy.
Strength and Conditioning: A Concise Introduction
by John CissikStrength and Conditioning: A Concise Introduction offers a concise but comprehensive overview of training for athletic performance. Introducing essential theory and practical techniques in all of the core areas of athletic training, the book clearly demonstrates how to apply fundamental principles in putting together effective real-world training programs. This book encourages students and professionals to think critically about their work and to adopt an evidence-based approach. It explains the inter-dependence of aspects of training such as needs analysis, assessment, injury, competition level, athlete age and program design, and it fully explains how those aspects should be integrated. Strength and Conditioning is an accessible, engaging and reflective introduction to the theory and application of strength and conditioning programs. Including clear step-by-step guidance, suggestions for further reading, and detailed sport-specific examples, this is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice. Included in the second edition are in-depth descriptions of free weights, kettlebells, heavy ropes, speed, agility, horizontal force production training, as well as updated research from the strength and conditioning field. Programming chapters and real-world programs provide examples of how to incorporate all the modern strength and conditioning tools. This is the perfect primer for any strength and conditioning course or for any professional trainer or coach looking to refresh their professional practice.
Strength and Conditioning for Golf: A Guide for Coaches and Players
by Alex BlissThe game of golf has changed dramatically over the last 20 years, with powerful, big-hitting players dominating at the elite level. With limitation and regulation of equipment being mandated by the R&A, players are increasingly looking to alternative options to increase their physicality to improve likelihood of winning. This is an area in which adding strength and conditioning training to a golfer’s training programme will help to benefit performance. However, many players and coaches lack confidence or knowledge to train with strength and conditioning techniques, which is where this book, focusing on strength and conditioning and its application in golf, will help. Strength and Conditioning for Golf provides golfers and coaches with the evidence and practical suggestions to ensure that the choices they make about their training are informed and objective. This new volume examines why strength and conditioning techniques and principles are important for modern golf, blending scientific principles with real-world, practical advice and tips. Strength and Conditioning for Golf is of interest to golfers and coaches of all levels, as well as being of interest to researchers, students and coaches in the fields of; strength and conditioning, fitness and training, performance analysis, skill acquisition and other related sport science disciplines.
Strength and Conditioning for Sports Performance
by Ian Jeffreys and Jeremy MoodyAn effective strength and conditioning program is an essential component of the preparation of any athlete or sportsperson. Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs. Revised and updated for a second edition, the book continues to include clear and rigorous explanations of the core science underpinning strength and conditioning techniques and give detailed, step-by-step guides to all key training methodologies, including training for strength, speed, endurance, flexibility and plyometrics. The second edition expands on the opening coaching section as well as introducing an entirely new section on current training methods which includes examining skill acquisition and motor learning. Throughout the book the focus is on the coaching process, with every chapter highlighting the application of strength and conditioning techniques in everyday coaching situations. Strength and Conditioning for Sports Performance includes a unique and extensive section of sport-specific chapters, each of which examines in detail the application of strength and conditioning to a particular sport, from soccer and basketball to golf and track and field athletics. The second edition sees this section expanded to include other sports such as rugby union, rugby league and American football. The book includes contributions from world-leading strength and conditioning specialists, including coaches who have worked with Olympic gold medallists and international sports teams at the highest level. Strength and Conditioning for Sports Performance is an essential course text for any degree-level student with an interest in strength and conditioning, for all students looking to achieve professional accreditation, and an invaluable reference for all practising strength and conditioning coaches.
Strength and Conditioning for Sports Performance
by Ian Jeffreys Jeremy MoodyAn effective strength and conditioning program is an essential component of the preparation of any athlete or sportsperson. Strength and Conditioning for Sports Performance is a comprehensive and authoritative introduction to the theory and practice of strength and conditioning, providing students, coaches and athletes with everything they need to design and implement effective training programs. The book includes a clear and rigorous explanation of the core science underpinning strength and conditioning techniques and gives a detailed, step-by-step guide to all of the key training methodologies, including training for strength, speed, endurance, agility, flexibility as well as plyometrics. Throughout the book the focus is on the coaching process, with every chapter highlighting the application of strength and conditioning techniques in everyday coaching situations. The book also includes a unique and extensive section of sport-specific chapters, each of which examines in detail the application of strength and conditioning to a particular sport, from soccer and basketball to golf and track and field athletics. The book includes contributions from world-leading strength and conditioning specialists in every chapter, including coaches who have worked with Olympic gold medallists and international sports teams at the very highest level. Strength and Conditioning for Sports Performance is an essential course text for any degree level student with an interest in strength and conditioning, for all students looking to achieve professional accreditation, and an invaluable reference for all practising strength and conditioning coaches.
Strength and Conditioning for Team Sports: Sport-Specific Physical Preparation for High Performance, second edition
by Paul GambleStrength and Conditioning for Team Sports is designed to help trainers and coaches to devise more effective high-performance training programs for team sports. This remains the only evidence-based study of sport-specific practice to focus on team sports and features all-new chapters covering neuromuscular training, injury prevention and specific injury risks for different team sports. Fully revised and updated throughout, the new edition also includes over two hundred new references from the current research literature. The book introduces the core science underpinning different facets of physical preparation, covering all aspects of training prescription and the key components of any degree-level strength and conditioning course, including: physiological and performance testing strength training metabolic conditioning power training agility and speed development training for core stability training periodisation training for injury prevention Bridging the traditional gap between sports science research and practice, each chapter features guidelines for evidence-based best practice as well as recommendations for approaches to physical preparation to meet the specific needs of team sports players. This new edition also includes an appendix that provides detailed examples of training programmes for a range of team sports. Fully illustrated throughout, it is essential reading for all serious students of strength and conditioning, and for any practitioner seeking to extend their professional practice.
Strength and Conditioning for Young Athletes: Science and application
by Rhodri S. Lloyd Jon L. OliverStrength and Conditioning for Young Athletes offers an evidence-based introduction to the theory and practice of strength and conditioning for children and young athletes. Drawing upon leading up-to-date research in all aspects of fitness and movement skill development, the book adopts a holistic approach to training centred on the concept of long-term athletic development and the welfare of the young athlete. While other textbooks focus on a single aspect of youth trainability, this book explores every key topic in strength and conditioning as applied to young people, including: talent identification motor skill development strength, power and plyometrics speed and agility metabolic conditioning mobility and flexibility periodization weightlifting myths overtraining and injury prevention nutrition. Written by a team of leading international strength and conditioning experts and paediatric sport scientists, every chapter includes programming guidelines for youths throughout childhood and adolescence to show how the latest scientific research can be applied by coaches to optimize young athletic potential. This is an essential resource for all students of strength and conditioning or paediatric exercise science, as well as any coach or athletic trainer working with children and young people.
Strength and Conditioning for Young Athletes: Science and Application
by Rhodri S. Lloyd Jon L. OliverStrength and Conditioning for Young Athletes: Science and Application offers an evidence-based introduction to the theory and practice of strength and conditioning for young athletes. Fully revised and updated, this second edition draws on leading research to offer a holistic approach to training centred on the concept of long-term athletic development and the welfare of the young athlete. With 20 new authors and 8 new chapters, the book explores every key topic in strength and conditioning applied to young athletes, including: Growth and maturation Talent identification and talent development Monitoring and assessment Coaching young athletes Motor skill development Strength development and plyometrics Speed and agility development Metabolic conditioning Mobility and flexibility Periodisation and nutritional strategies Injury prevention and wellbeing Developing a holistic programme for young athletes. Written by a team of leading international strength and conditioning experts and paediatric sport scientists, the book includes expanded practical guidelines in every chapter to show how the latest scientific research can be applied by coaches to optimise young athletic potential. Including sample training programmes and exercises throughout, this is an essential resource for all students of strength and conditioning or paediatric exercise science, as well as any coach and athletic trainer working with children and young people.
Strength and Conditioning in Sports: From Science to Practice
by Michael H. Stone Timothy J. Suchomel W. Guy Hornsby John P Wagle Aaron J. CunananA good sport scientist and coach must understand both the underlying mechanisms and the practical application of training principles. Strength and Conditioning in Sports: From Science to Practice is unique in that it covers both of these areas in a comprehensive manner. This textbook "connects" the mechanism with practical application. Selecting the appropriate training process is paramount to success in competitive sport. A major component of this textbook is the detailed explanations of developing that process from creating an annual plan, selection of the appropriate periodization model and how to program that model. In application, connecting physiology to performance can be enhanced by using appropriate athlete monitoring techniques. Although there can be overlap, monitoring can be divided into two components: fatigue management and program efficacy. One of the features of this text is the in-depth description of how the monitoring process should take place and how monitoring data can be used in program application. This exciting new text provides a comprehensive overview of the application of science to sport and will be key reading for undergraduate and postgraduate students of strength and conditioning, athletic training, exercise physiology, human performance, personal training, and other related disciplines of sport science and kinesiology.
Strength for the Fight: The Life and Faith of Jackie Robinson (Library of Religious Biography (LRB))
by Gary Scott SmithHow faith sustained Jackie Robinson—both as an athlete and as an activist. The integration of Major League Baseball in 1947 was a triumph. But it was also a fight. As the first Black major leaguer since the 1880s, Jackie Robinson knew he was not going to be welcomed into America&’s pastime with open arms. Anticipating hostility, he promised Brooklyn Dodgers general manager Branch Rickey that he would &“turn the other cheek&” during his first years in the league, despite his fiercely competitive disposition. Robinson later said that his faith in God had sustained him—giving him the strength he needed to play the game he loved at the highest level without retaliating against the abuse inflicted upon him by opposing players and fans. Faith was a key component of Robinson&’s life, but not in the way we see it with many prominent Christian athletes today. Whereas the Tim Tebows and Clayton Kershaws of the sports world emphasize personal spirituality, Robinson found inspiration in the Bible&’s teachings on human dignity and social justice. He grew up a devout Methodist (a heritage he shared with Branch Rickey) and identified with the theological convictions and social concerns of many of his fellow mainline Protestants—especially those of the Black church. While he humbly stated that he could not claim to be a deeply religious man, he spoke frequently in African American congregations and described a special affinity he and other Black Christians felt for the biblical character Job, who had also kept faith despite suffering and injustice. In his eulogy for Robinson, Jesse Jackson described Robinson as a &“co-partner of God,&” who lived out his faith in his civil rights activism, both during and after his baseball career. Robinson&’s faith will resonate with many Christians who believe, as he did, that &“a person can be quite religious and at the same time militant in the defense of his ideals.&” This religious biography of Robinson chronicles the important role of faith in his life, from his childhood to his groundbreaking baseball career through his transformative civil rights work, and, in the process, helps to humanize the man who has become a mythic figure in both sports history and American culture.
Strength of a Champion
by O. J. BriganceAs the Baltimore Ravens made their improbable march to victory in Super Bowl XLVII, they turned to their senior advisor of player development, O. J. Brigance, for inspiration each and every Sunday. Following a stellar twelve-year career as a linebacker, including a Super Bowl win with Baltimore in 2000, O. J. "Juice” Brigance joined the Ravens’ front office. But in 2007, O. J. was diagnosed with amyotrophic lateral sclerosis-also known as Lou Gehrig’s disease-and told he had only three to five years to live. As a player, he’d battled hundreds of injuries and setbacks. None of them prepared him to face ALS. With faith and determination in his heart and his wife, Chanda, praying by his side, O. J. fought back against the debilitating disease, even as ALS robbed him of the ability to walk and speak. He kept working, smiling, and touching his players’ lives all the way through their remarkable Super Bowl run-more than five years after his diagnosis. Now, O. J. shares his incredible story, offering lessons in resilience and reflecting on the championship team that inspired him in turn. Along with his own journey, O. J. recounts the struggles and successes of Ravens players, including Ray Lewis, Joe Flacco, and Torrey Smith, as well as the strength of head coach John Harbaugh. Having watched their season from the best seat in the house, O. J. highlights their perseverance, confidence, and leadership, and the best that sports can bring out in people. Full of profound revelations and never-before-told anecdotes, Strength of a Champion is a celebration of the human spirit from a man who left everything on the field. O. J. Brigance never asked to be a hero. That’s what makes his story so courageous. .
Strength Training Bible for Men: The Complete Guide to Lifting Weights for Power, Strength & Performance
by William Smith David KirschenThe all-in-one guide to building strength and power!Guided instructional videos, community, and expert support for this book available at GetFitNow.com and on Facebook at GetFitNowdotcom! Experts agree the fastest and most effective way to build strength and increase muscle mass is to lift weights. Written by top strength training professionals, Strength Training Bible is the comprehensive, easy-to-understand guide to mastering the basics of weight lifting and barbell training. Divided by fitness levels, Strength Training Bible shows you how to craft powerful workouts that are tailored to your unique goals. Designed to minimize risk and maximize results, the Strength Training Bible program combines the best elements of strength training and weight lifting in a program you can do at home or in the gym. With the Strength Training Bible program you will:- Build muscle and definition - Increase endurance and energy - Achieve perfect form with detailed, step-by-step exercise instructions - Turn your home work space or garage into a fully functional weight room - Reach long-time fitness goals and maintain definition year-round - Get the body you've always wanted--in record time! Stop looking for the "perfect program" and start working towards your goals with an exercise regimen created to help you reach the next level in physical fitness. It's time to take the first step towards your physical peak with Strength Training Bible!From the Trade Paperback edition.
The Strength Training Bible for Seniors: The Ultimate Fitness Guide for the Rest of Your Life
by Dr. Karl KnopfStay strong. Stay active. Stay healthy. "It&’s never too late to lift weights: Older bodies can still build muscle" (Washington Post). The Strength-Training Bible for Seniors is the only book you need to be fit and feel young in your fifties and beyond.Science shows us that an active lifestyle helps us flourish and is one of the keys to a long life. Strength training–whether in your core, arms, legs, or back–is an essential component of a fitness routine regardless of your age. The Strength-Training Bible for Seniors covers all your workout needs: stretching, core strength, weight and resistance training, and kettlebell workouts to help you build muscle, tone your body, be flexible, and be your best. The Strength-Training Bible for Seniors presents functional exercises carefully adapted and tested to provide comprehensive and customizable total-body workouts for people 50 years and older. Step-by-step photos and explanatory captions make it easy for anyone from the fitness novice to the lifetime athlete to train smart and stay fit for life. These progressive programs provide everything you need to: Get stronger Build muscle Avoid injury Improve posture Develop low-back health Foster core stability and flexibility Increase hand-eye coordination Boost mind-body awareness Enhance sports performance The exercises and workout programs in The Strength-Training Bible for Seniors will help you build and maintain strong muscles in the abs, obliques, back, arms, legs, shoulders, and butt. What are you waiting for?
Strength Training Bible for Women: The Complete Guide to Lifting Weights for a Lean, Strong, Fit Body
by William Smith David Kirschen Julia LadewskiThe all-in-one guide to building strength and toning up!Guided instructional videos, community, and expert support for this book available at GetFitNow.com and on Facebook at GetFitNowdotcom!Experts agree the fastest and most effective way to build strength and enhance muscle tone is to lift weights. Written by top strength training professionals and created specifically for women, Strength Training Bible for Women is the comprehensive, easy-to-understand guide to mastering the basics of weight lifting and barbell training. Divided by fitness levels, Strength Training Bible for Women shows you how to craft powerful workouts that are tailored to your unique goals. Designed to minimize risk and maximize results, the Strength Training Bible for Women program combines the best elements of strength training and weight lifting in a program you can do at home or in the gym.With the Strength Training Bible for Women program you will:- Build muscle and definition while increasing endurance and energy- Achieve perfect form with detailed, step-by-step exercise instructions- Turn your home work space or garage into a fully functional weight room- Reach long-time fitness goals and maintain definition year-round- Stay motivated with helpful tips from professional powerlifter and physique competitor Julia Ladewski- Get the body you've always wanted--in record time!Stop looking for the "perfect program" and start working towards your goals with an exercise regimen created to help you reach the next level in physical fitness. It's time to take the first step towards your physical peak with Strength Training Bible for Women!From the Trade Paperback edition.