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Ambush Marketing in Sports

by Gerd Nufer

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.

AMC Guide to Outdoor Leadership: Trip Planning Promoting Diversity, Equity, and Inclusion Group Dynamics Decision-making Leading Youth Risk Management

by Alex Kosseff Sally Manikian

This completely revised and updated handbook details the critical skills and concepts every professional or volunteer outdoors leader needs to know. Author Sally Manikian worked in tandem with AMC's outdoor leaders and educators to bring make this book an authoritative exploration of such topics as effective decision-making, group dynamics, risk management, self-awareness and evaluation, conservation, and more. The outdoors belongs to all of us, and with that in mind, this new edition of AMC Guide to Outdoor Leadership puts a strong focus on diversity, equity, and inclusion. <P><P> Comprehensive, timely, and packed with practical advice and stories of real-life experiences, AMC Guide to Outdoor Leadership, 3rd Edition is a must-read for anyone committed to becoming a safe and effective outdoors leader.

American Angler's Book: Embracing the Natural History of Sporting Fish, and the Art of Taking Them

by Thaddeus Norris

Over one and a half centuries after its original publication, Thaddeus Norris’s The American Angler’s Book remains a classic heavily sought after by fishing enthusiasts and collectors. Considered father of American fly fishing, Norris’s encyclopedic compilation of nineteenth-century tackle and the making of it, information on diverse fish species, and fishing theories and musings was an immensely important tome that helped popularize sport fishing in the United States. Much of the information is still relevant to pursuers of the modern sport. Topics covered include: Hooks, sinkers, swivels, leaders, snoods, lines, rods, and reels Perch, pike, carp, herring, catfish and eels, salmon, and trout species and behaviors Saltwater and fly fishing methods and tackle Repairs, fly-making, and rod-making Fish breeding And more! "Every American Piscator may feel proud [to own]” this "elegant volume” with "beautifully executed” illustrations, proclaimed The New York Times on the book’s original publication. With information copiously gathered and published during the American Civil War, Norris was a leader in his field. Containing a wealth of exquisite engravings, The American Angler’s Book is a must-have addition to any serious fly-fisher’s collection.

American Association Milwaukee Brewers, The (Images of Baseball)

by Bob Koehler Rex Hamann

Many people know of Milwaukee's famous beer brewers, such as Schlitz, Pabst, and Miller, but these pages contain the story of the original baseball Brewers. The Milwaukee Brewers of the American Association spent 51 seasons (1902-1952) on the city's near north side. To have had the opportunity to stretch out in the sun-soaked stands of Borchert Field during that era was to witness minor league baseball at its best. The Brewers were the second-winningest franchise in the league's history, and names like Tom "Sugar Boy" Dougherty and Nick "Tomato Face" Cullop were once household words throughout the city. This book stands as a tribute to the colorful history of this team and to all the former players, coaches, and managers who ever wore the woolens for Milwaukee.

American Axe: The Tool That Shaped a Continent

by Brett McLeod

From bronze axes of the Viking conquests to the American homesteader&’s felling axe, this is a tool that has shaped human history like few others. American Axe pays tribute to this iconic instrument of settlement and industry, with rich history, stunning photography, and profiles of the most collectible vintage axes such as The Woodslasher, Keen Cutter, and True Temper Perfect. Combining his experiences as a forester, axe collector, and former competitive lumberjack, author Brett McLeod conveys the allure of this deceptively simple woodcutting implement and celebrates the resurging interest in its story and use.

American Bee: The National Spelling Bee and the Culture of Word Nerds

by James Maguire

What the bestselling Word Freak did for Scrabble, this riveting narrative now does for the National Spelling Bee. Here is a captivating slice of Americana--part sporting event, part absorbing human drama, and part celebration of the magic of words. Every spring in the nation's capital, after a starting pool of 10 million kids narrows to 250 finalists, America's top young spellers face off in a nail-biting contest. So electric is the drama that millions of viewers tune in to watch ESPN's live telecastBut this national obsession is much more than a sporting story--and this first-ever narrative nonfiction book about the National Spelling Bee immerses the reader in unique subculture, portraying the endearing fraternity of brilliant, eccentric young word nerds who vie for a gold trophy, a hefty check, and a glorious moment of national fame.Author James Maguire, who like the contestants is an inveterate word nut, captures the agony and glory of this singularly American event. He profiles the top five spellers across the country, exploring their hopes and dreams-and strategies for winning--as they prepare for their moment in the spotlight. American Bee takes readers behind the scenes at the National Bee, providing a narrative thrill ride as the tension mounts round by round.

The American Boy's Handy Book: Turn-of-the-Century Classic of Crafts and Activities

by Daniel Beard

As timely as it is timeless, this instructive book has captured the interest and imagination of boys for well over a century. Chapters on kite flying and fishing, rigging and sailing small boats, camping out without a tent, knot-tying for mountain climbing and other activities, as well as training dogs, raising wild birds, and other projects will appeal as much to today's youngsters as they did to children in the late 1800s. This classic includes scores of projects that will keep children occupied all year long ― from sculpting snowmen and making sleds to stocking aquariums and performing puppet shows. Many of these enterprises have also been known to compete effectively with TV and video games! Best of all, the projects have the power to inspire the imagination and help youngsters master new skills and experience the satisfaction of personal accomplishment.

The American Boy's Handy Book

by Daniel C. Beard

Long before a "dangerous" book was all the rage there was The American Boy's Handy Book by Daniel Beard, a beloved classic for generations of youngsters. Specially designed to provide loads of ideas for adventures and games both indoors and outdoors during each season of the year, The American Boy's Handy Book was originally published in 1882 and became an instant bestseller.Now, Tuttle Publishing is bringing this much-loved book back for a new generation of boys to enjoy. If you're not too young to fly a kite or too old to enjoy a day fishing, The American Boy's Handy Book is chock full of fun activities intended just for you! There's something for every day of the year: making an aquarium, rigging and sailing small boats, camping without a tent, making a cornstalk fiddle, trapping, building a snow fort, and of course tons of other games and crafts, too.Daniel Beard firmly believed in letting boys make their own playthings, encouraging them to value their own hard work and gain the skills needed throughout life to successfully invent, construct and dream. In this world of instant gratification with ever-younger generations coveting the ubiquitous cell phones, computers and iPods, it seems as though the imagination and sense of adventure that permeated our country's past have all but disappeared. Welcome back the joys of childhood with The American Boy's Handy Book, and prepare to make old favorites new again!

The American Boy's Handy Book

by Daniel Carter Beard

DARING ACTIVITIES.<P> OUTDOOR SKILLS.<P> WILD-EYED ADVENTURES.<P> In 1882, Daniel Beard, co-founder of the Boy Scouts of America®, wrote the ultimate adventure guide, The American Boy’s Handy Book. Now the author’s most exciting projects, excursions and challenges are presented bigger and better than ever in this newly designed large hardcover edition. Here are the author’s original descriptions and personal illustrations of timeless adventures that combine good fun and innocent mischief while teaching boys how to be constructive, creative and courageous and become:<P> •The Boy Inventor<P> •The Boy Gamer<P> •The Boy Hunter<P> •The Boy Camper<P> •The Boy Fisherman<P> •The Boy Naturalist<P> •The Boy Boater<P>

An American Caddie in St. Andrews

by Oliver Horovitz

A hilarious and poignant memoir of a Harvard student who comes of age as a caddie on St. Andrews’s fabled Old Course. In the middle of Oliver Horovitz’s high school graduation ceremony, his cell phone rang: It was Harvard. He’d been accepted, but he couldn’t start for another year. A caddie since he was twelve and a golfer sporting a 1. 8 handicap, Ollie decides to spend his gap year in St. Andrews, Scotland—a town with the U. K. ’s highest number of pubs per capita, and home to the Old Course, golf ’s most famous eighteen holes—where he enrolls in the St. Andrews Links Trust caddie trainee program. Initially, the notoriously brusque veteran caddies treat Ollie like a bug. But after a year of waking up at 4:30 A. M. every morning and looping two rounds a day, Ollie earns their grudging respect— only to have to pack up and leave for Harvard. There, Ollie’s new classmates are the sons of Albania’s UN ambassador, the owner of Heineken, and the CEO of Goldman Sachs. Surrounded by sixth generation legacies, he feels like a fish out of water all over again and can’t wait to get back to St. Andrews. Even after graduation, when his college friends rush to Wall Street, Horovitz continues to return each summer to caddie on the Old Course. A hilarious, irresistible, behind-the-scenes peek at the world’s most celebrated golf course—and its equally famous caddie shack—An American Caddie in St. Andrews is certain to not only entertain golfers and fans of St. Andrews but also anyone who dares to remember stumbling into adulthood and finding one’s place in the world. .

American Colossus: Big Bill Tilden and the Creation of Modern Tennis

by Allen M. Hornblum John Newcombe

Babe Ruth, Jack Dempsey, Bobby Jones, and Bill Tilden were the legendary quartet of the “Golden Age of Sports” in the 1920s. They transformed their respective athletic disciplines and captured the imagination of a nation. The indisputable force behind the emergence of professional tennis as a popular and lucrative sport, Tilden’s on-court accomplishments are nothing short of staggering. The first American‑born player to win Wimbledon and a seven‑time winner of the U.S. singles championship, he was the number 1 ranked player for ten straight years. A tall, flamboyant player with a striking appearance, Tilden didn’t just play; he performed with a singular style that separated him from other top athletes. Tilden was a showman off the court as well. He appeared in numerous comedies and dramas on both stage and screen and was a Renaissance man who wrote more than two dozen fiction and nonfiction books, including several successful tennis instructions books. But Tilden had a secret—one he didn’t fully understand himself. After he left competitive tennis in the late 1940s, he faced a lurid fall from grace when he was arrested after an incident involving an underage boy in his car. Tilden served seven months in prison and later attempted to explain his questionable behavior to the public, only to be ostracized from the tennis circuit. Despite his glorious career in tennis, his final years were much constrained and lived amid considerable public shunning. Tilden’s athletic accomplishments remain, as he is arguably the best American player ever. American Colossus is a thorough account of his life, bringing a much-needed look back at one of the world’s greatest athletes and a person whose story is as relevant as ever.

The American Fisherman: How Our Nation's Anglers Founded, Fed, Financed, and Forever Shaped the U.S.A.

by Willie Robertson William Doyle

New York Times Bestseller • “A celebration of sport fishing in America, its history, locales, and impact.” — New York Times Book Review An essential book for everyone who loves casting a line into our nation's waters, The American Fisherman, by outdoorsman Willie Robertson (CEO of Duck Commander and star of A&E’s Duck Dynasty) and historian William Doyle, reveals that in the U.S.A., fishing is far more than a pastime — it has shaped our past and defined our character in remarkable ways.This generously illustrated celebration of fish, anglers, and our country’s treasured wild places traces fishing’s astonishing impact on the United States and its people, from its settlement and founding, to powering its economy and inspiring our creativity and faith. Blessed by perhaps the most diverse and abundant waters in the world, Native Americans were the continent’s first master anglers and incorporated fish into their spiritual beliefs and legends. When the Vikings, the earliest European visitors, arrived, they were drawn across the Atlantic Ocean by the bountiful fishing grounds of North America’s East Coast. During the colonial era, fish helped save the Pilgrims, make George Washington wealthy, and win the American Revolution. From New England cod to Pacific Northwest salmon to Gulf shrimp, the fishing industry has fed and financed centuries of Americans in every region of the country. Throughout, Willie and Bill explore how fishing has made an enduring mark on our national identity and culture. The American Fisherman is also an ode to our nation’s extraordinary natural places: alpine trout streams in the Rocky Mountains, steelhead runs along the storm-tossed Alaskan coast, the azure waters off Key West where marlin roam, and the bayous of Louisiana where the Robertsons have instilled the love and lessons of fishing down through the generations, as so many other families have.A spirited and unique look at the U.S.A. and its people, The American Fisherman will hook every sportsman from the first page and forever deepen their appreciation for the fishing life.INCLUDES MORE THAN 75 PHOTOS

American Football für Dummies (Für Dummies)

by John Czarnecki Howie Long

So geht Football American Football für Dummies ist ein umfassender Leitfaden für Fans des Footballs. In diesem Buch erfahren Sie das Wichtigste zu Aufstellung, Regeln und Strategien. Die Football-Legende Howie Long und der Football-Analyst John Czarnecki präsentieren mit ausführlichen Erklärungen zu jeder Position, Analysen von Angriff und Verteidigung und detaillierten Spielstrategien die Grundlagen des Footballs für Fans jeden Alters und jeder Erfahrung. Verschaffen Sie sich das Wissen, das Sie brauchen, um dem Footballspiel zu folgen und es mit Freunden und Familie zu genießen. Sie erfahren Was es über das Spielfeld und die Ausrüstung zu wissen gibt Welche Offense-Strategien und Defense-Taktiken es gibt Was es mit den Special Teams auf sich hat Wie die Secondary funktioniert

American Hiro: The Adventures of Benihana's Rocky Aoki and How He Built a Legacy

by Jack McCallum

An in-depth biography of the famed Japanese American restaurateur, his rags to riches story, his determination in business, and his zest for life.“Traveling the world with my father, watching him interact with people, famous and ordinary, observing up close his balls-out sense of adventure, and having a larger-than-life personality to live up to had a profound effect on me and the formation of my character.” —From the foreword by Steve Aoki, Grammy–nominated producer and Billboard Award–winning DJHiroaki “Rocky” Aoki was a man who succeeded in everything he pursued—from world-class wrestling, ballooning, underwater exploration, and car and boat racing to founding Benihana. Rocky’s passion for life infected all around him and accelerated the exchange of Japanese culture and cuisine with America. His rags to riches story, from dishwasher and busboy to owner of a multi-million-dollar restaurant empire, is a wild American dream realized unlike any other. Running and expanding the business would be all-consuming for most people—not to mention battling the perception of otherness—but Rocky would not be deterred. His determination for the business rivaled the drive he demonstrated in his other interests, some of which almost killed him. American Hiro by Jack McCallum, who had full access to Rocky Aoki and those in his enterprises, provides the only full inside account of one of the most famous symbols of cultural assimilation and capitalistic zeal in modern US history—a champion in business, sports, and life.

American Huckster: How Chuck Blazer Got Rich From-and Sold Out-the Most Powerful Cabal in World Sports

by Mary Papenfuss Teri Thompson

The first inside account of the international soccer scandal that rocked the world and the American at its center--the incredible story of how a stay-at-home New York soccer dad illegally made millions off the world's most powerful and corrupt sports organization and became an unlikely FBI whistleblower. <P><P>He was the middle-class Jewish kid from Queens who rose from local youth soccer leagues to the heights of FIFA, becoming a larger-than-life, jet-setting buccaneer--and the most notorious FBI informant in sports history. For years, Chuck Blazer skimmed over $20 million from FIFA, stashing his money in offshore accounts and real estate holdings that included a luxury apartment in Trump Tower, a South Beach condo, and a hideaway in the Bahamas. Instantly recognizable with his unruly mass of salt-and-pepper hair and matching beard--and a rotating crop of arm candy--Blazer was one of the most flamboyant figures in the glitzy social and political circles of international soccer. <P>Over the course of thirty years, Blazer leveraged his friendships with the likes of Vladimir Putin, Hillary Clinton and Nelson Mandela, to increase his influence with the mandarins of global soccer--most notably Sepp Blatter, FIFA's long-time godfather.Once Blatter tapped Blazer to be the first American in almost fifty years to sit on FIFA's executive committee, the erstwhile accountant steadily accumulated money and power--until 2013 when the FBI and IRS nabbed Blazer and charged him with fraud, money laundering, and tax evasion. <P>In exchange for immunity, Blazer agreed to let the Feds install a microphone in his keychain to entrap his larcenous band of brothers--leading to the shocking arrest and indictment of eighteen FIFA officials for racketeering and bribery. <P>In this taut and suspenseful tale of white-collar crime and betrayal at the highest levels of international business, investigative reporters Mary Papenfuss and Teri Thompson draw on sources in U.S. law enforcement as well as in Blazer's inner circle to tell the surreal tale of this astonishing character and the scandal that rocked the world.

American Hunter

by William Doyle Willie Robertson

New York Times bestselling author and star of A&E's Duck Dynasty, Willie Robertson, teams up with William Doyle, the bestselling co-author of American Gun, to share the history of America's most well known hunters.American Hunter is the first book ever to compile a chronological history of America's greatest hunters. Based on the powerful personalities of colorful men and women, this book begins with the Plains Indians and moves through legendary hunters like Daniel Boone, Davy Crockett, Kit Carson, Buffalo Bill, Teddy Roosevelt, Ernest Hemingway, Lyndon Johnson, and more. Also included are the histories of American fox, rabbit, deer, squirrel, duck, goose, and big-game hunting, as well as action biographies of classic hunting weapons. Author Willie Robertson, famed hunter of Duck Dynasty and Duck Commander, lends his voice to share this bodacious collection of true stories that you'll want to tell around the campfire after a long day's hunt. As Teddy Roosevelt put it, "The virility, clear-sighted common sense and resourcefulness of the American people is due to the fact that we have been a nation of hunters and frequenters of the forest, plains, and waters." It's about time we honor American hunters with a book that tells their incredible stories of skill, courage, survival, and downright bodaciousness. American Hunter is the perfect book for everyone who enjoys amazing tales of American history and for those who love hunting, sport shooting, and wide open spaces.

American Icon: The Fall of Roger Clemens and the Rise of Steroids in America's Pastime

by Teri Thompson Nathaniel Vinton Michael O'Keeffe Christian Red

It was an epic downfall. In twenty-four seasons pitcher Roger Clemens put together one of the greatest careers baseball has ever seen. Seven Cy Young Awards, two World Series championships, and 354 victories made him a lock for the Hall of Fame. But on December 13, 2007, the Mitchell Report laid waste to all that. Accusations that Clemens relied on steroids and human growth hormone provided and administered by his former trainer, Brian McNamee, have put Clemens in the crosshairs of a Justice Department investigation. Why did this happen? How did it happen? Who made the decisions that altered some lives and ruined others? How did a devastating culture of drugs, lies, sex, and cheating fester and grow throughout Major League Baseball's clubhouses? The answers are in these extraordinary pages. American Icon: The Fall of Roger Clemens and the Rise of Steroids in America's Pastime is about much more than the downfall of a superstar. While the fascinating portrait of Clemens is certainly at the center of the action, the book takes us outside the white lines and inside the lives and dealings of sports executives, trainers, congressmen, lawyers, drug dealers, groupies, a porn star, and even a murderer-- all of whom have ties to this saga. Four superb investigative journalists have spent years uncovering the truth, and at the heart of their investigation is a behind-the-scenes portrait of the maneuvering and strategies in the legal war between Clemens and his accuser, McNamee. This compelling story is the strongest examination yet of the rise of illegal drugs in America's favorite sport, the gym-rat culture in Texas that has played such an important role in spreading those drugs, and the way Congress has dealt with the entire issue. Andy Pettitte, Jose Canseco, Alex Rodriguez, and Chuck Knoblauch are just a few of the other players whose moving and sometimes disturbing stories are illuminated here as well. The New York Daily News Sports Investigative Team has written the definitive book on corruption and the steroids era in Major League Baseball. In doing so, they have managed to dig beneath the disillusion and disappointment to give us a stirring look at heroes who all too often live unheroic shadow lives.

American Jews and America's Game: Voices of a Growing Legacy in Baseball

by Larry Ruttman Dr Martin Abramowitz Allan H Selig

Most fans don’t know how far the Jewish presence in baseball extends beyond a few famous players such as Greenberg, Rosen, Koufax, Holtzman, Green, Ausmus, Youkilis, Braun, and Kinsler. In fact, that presence extends to the baseball commissioner Bud Selig, labor leaders Marvin Miller and Don Fehr, owners Jerry Reinsdorf and Stuart Sternberg, officials Theo Epstein and Mark Shapiro, sportswriters Murray Chass, Ross Newhan, Ira Berkow, and Roger Kahn, and even famous Jewish baseball fans like Alan Dershowitz and Barney Frank. The life stories of these and many others, on and off the field, have been compiled from nearly fifty in-depth interviews and arranged by decade in this edifying and entertaining work of oral and cultural history. In American Jews and America’s Game each person talks about growing up Jewish and dealing with Jewish identity, assimilation, intermarriage, future viability, religious observance, anti-Semitism, and Israel. Each tells about being in the midst of the colorful pantheon of players who, over the past seventy-five years or more, have made baseball what it is. Their stories tell, as no previous book has, the history of the larger-than-life role of Jews in America’s pastime.

American League: The Early Years (Images of Sports)

by David Lee Poremba

Showcasing two influential decades of home runs, stolen bases, and national heroes, David Lee Poremba invites us to take an in-depth look back through the history of baseball in The American League: The Early Years. Poremba has collected over 200 images and captions in this new volume that documents the fledgling American League and its charismatic teams, from its creation in 1901 to its lively rebirth as America's Pastime in 1920. Founded nearly a century ago when Western League President Ban Johnson renamed the circuit in 1900, the American League defied the norm. Amidst the struggles to name a National League president and the expiration of the National Agreement which governed the baseball world, Johnson leapt into open competition for players and fans. Seen in this extensive photographic collection are the historic players lured away from the National League and into the higher paying American League, including Ty Cobb, "Shoeless" Joe Jackson, "Wee" Willie Keeler, Cy Young, Nap Lajoie, and many others. With the introduction of the cork-centered baseball in 1910 and the advent of the Sultan of Swat, Babe Ruth, the game of baseball would change forever.

American League Franchises: Team Performances Inspire Business Success (SpringerBriefs in Economics)

by Frank P. Jozsa Jr.

This brief analyzes each of the Major League Baseball (MLB) franchises in the American League, their past regular-season and postseason records and financial performances while operating as competitive, popular, and profitable or unprofitable enterprises. Using sport-specific information and relevant demographic, economic, and financial data, this brief will highlight when and how well these MLB teams performed and the financial status and significance of their organization as a member of an elite professional baseball league. The brief also investigates the success of teams in terms of wins and losses based on home attendance at their ballparks, market value, and revenue. Furthermore, it compares the history, productivity, and prosperity of the franchises among rivals in their division like the Boston Red Sox and New York Yankees in the American League East Division, Chicago White Sox and Detroit Tigers in the Central Division, and Oakland Athletics and Los Angeles Angels of Anaheim in the West Division. This brief will be of interest to practitioners and scholars who research the sports industry, college and university professors who teach undergraduate and graduate students majoring in sports administration, business, economics and management, and fans of the sport.

American Pastimes: The Very Best of Red Smith (The Library of America)

by Daniel Okrent Red Smith

Walter Wellesley "Red" Smith was the most widely read sportswriter of the last century and the first to win the Pulitzer Prize for commentary. From the 1940s to the 1980s, his nationally syndicated columns for the New York Herald Tribune and later for The New York Times traversed the world of sports with literary panache and wry humor. "I've always had the notion," Smith once said, "that people go to spectator sports to have fun and then they grab the paper to read about it and have fun again." Now, writer and editor (and inventor of Rotisserie League Baseball) Daniel Okrent presents the best of Smith's inimitable columns--miniature masterpieces that remain the gold standard in sportswriting.Here are Smith's indelible profiles of sports luminaries, which show his gift for distilling a career's essence in a single column. Unforgettable accounts of historic occasions--Bobby Thompson's Shot Heard 'Round the World, Don Larsen's perfect game in the 1956 World Series, the first Ali-Frazier fight--are joined by more offbeat stories that display Smith's unmistakable wit, intelligence, and breadth of feeling. Here, too, are more personal glimpses into Smith's life and work, revealed in stories about his lifelong passion for fishing and in "My Press-Box Memoirs," a 1975 reminiscence for Esquire collected here for the first time.A Special Publication of The Library of America.

American Pharoah: The Untold Story of the Triple Crown Winner's Legendary Rise

by Joe Drape

History was made at the 2015 Belmont Stakes when American Pharoah won the Triple Crown, the first since Affirmed in 1978. As magnificent as the champion is, the team behind him has been all too human while on the road to immortality.Written by an award-winning New York Times sportswriter, American Pharoah is the definitive account not only of how the ethereal colt won the Kentucky Derby, Preakness, and Belmont Stakes, but how he changed lives. Through extensive interviews, Drape explores the making of an exceptional racehorse, chronicling key events en route to history. Covering everything from the flamboyant owner's successful track record, the jockey's earlier heartbreaking losses, and the Hall of Fame trainer's intensity, Drape paints a stirring portrait of a horse for the ages and the people around him.

American Pharoah (Amazing Athletes Ser.)

by Jon M Fishman

In 2015, racehorse American Pharoah won the Kentucky Derby, the Preakness Stakes, and finally the Belmont Stakes to become the first Triple Crown winner since 1978. The three-year-old horse with the misspelled name thrilled racing fans with his powerful and graceful running. As the 12th Triple Crown winner in history and the first in 37 years, American Pharoah joined an elite group of champions. Read all about the life of a legendary racehorse.

American Pharoah: Triple Crown Champion

by Shelley Fraser Mickle

From the author of Barbaro comes the triumphant story of the 2015 Triple Crown and Breeders Cup winner, American Pharoah.When American Pharoah won the American Triple Crown and the Breeders’ Cup Classic in 2015 he became the first horse to win the “Grand Slam” of American horse racing, by winning all four races. His story captured American’s imagination, and this inspired account will also feature the handlers who saw his promise: owner, Ahmed Zayat of Zayat Stables, trainer Bob Baffert, and jockey Victor Espinoza. With American Pharoah, Shelley Mickle tells the story of this beloved horse’s life from birth to his historic achievement of becoming the twelfth Triple Crown winner.

American Pistol Shooting

by William D. Frazer

The ultimate book for the gun enthusiast and the historian alike, American Pistol Shooting is a textbook of old-world techniques for successful shooting. The author Major William D. Frazer was an incredibly accomplished marksman in his day, earning the US Army's Distinguished Marksman badge in 1922. Almost entirely self taught, Frazer knew that the world needed a comprehensive book on pistol shooting technique, and he was the man to write that book. Brilliantly detailed with sections on caring for your pistols, trigger control, defensive shooting and quick drawing, and even shooting psychology, there is something here for everyone.First published in the early 1900s, almost all of American Pistol Shooting is still relevant today, even despite the massive technological changes that have swept across the face of the gun industry. The techniques described will help anyone up their game and zero in on their aim. Whether practicing alone in the backyard or practicing at the shooting range, Major William D. Frazer's book is a must have for anyone interested in the sport of shooting and the history of the gun.

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