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Creating a Roadmap Towards Circularity in the Built Environment (Springer Tracts in Civil Engineering)
by Luís Bragança Meri Cvetkovska Rand Askar Viorel UngureanuThis open access book summarizes the research being pursued as part of the COST Action CA21103 titled "Implementation of Circular Economy in the Built Environment" (Circular B), which aims to define the methodology to develop a common circularity framework for inclusive application and assessment in new and existing buildings to support decision-making for all value chain stakeholders and appraise the implementation level of the European Circular Economy Action Plan (CEAP). The Action is increasingly gaining interest worldwide, bringing multidisciplinary young and experienced researchers together to share the latest studies and develop new knowledge. Consisting of 17 chapters corresponding to the conference themes, the book analyses and discusses topics such as Circular Economy (CE) best practices, design strategies for circular buildings, circular materials and products, adaptive reuse of existing buildings, recovery and reuse of salvaged materials and products, case studies of current applications and trends, barriers against CE implementation in buildings, efficient waste and circular resource management, circular lifecycle management and decision making, stakeholders relationships, CE supporting policies and barriers, circular business models, criteria, KPIs and assessment models for circular buildings, CE criteria in sustainability frameworks, digitalization and BIM for enhanced circularity of buildings and building materials, and standardization of CE definitions in buildings.
Creating a Strategic Energy Reduction Plan
by Scott OffermannThis book provides a simple, easily followed process for auditing building operations to identify and reduce energy consumption that leads to measurable carbon reduction. The crucial steps of this process involve assessing the facility’s current conditions, understanding, and analyzing the operational and cost-based opportunities that increase carbon output. Taking this information to report the findings and then document a multiyear energy and carbon reduction plan. The book discusses the full scope of building components and systems, including how each system affects energy efficiency. It describes the operational energy efficiencies that are gained by implementing no-cost changes or alternative maintenance activities already funded. The book includes the process for identifying capital improvement opportunities, along with evaluating return on investment and life cycle replacement options for equipment. The four-step process described in this book will serve as a valuable tool for every building operator seeking to improve energy performance and reduce carbon output.
Creating Accessible Microsoft Word Documents - WBM (World Bank Modules)
by BookshareThis module, meticulously crafted by Benetech Bookshare, delves into the intricacies of creating digitally accessible documents, emphasizing inclusivity for readers with print disabilities. In today's digital age, where documents span a myriad of formats - from Word to PDF to images - the need for universally readable content is paramount. This guide demystifies the art of making documents compatible with screen readers and magnifiers, elucidating the pivotal role of elements like headings, tables, and image descriptions. Readers are introduced to tools like MS Word's Accessibility Checker, ensuring their creations align with global accessibility standards. The guide also touches upon the importance of avoiding clutter, the right way to incorporate images, and the nuances of using tables effectively. Moreover, the module highlights the indispensable nature of screen readers and magnifiers in this journey towards digital inclusion. With a robust blend of theory, practical examples, and insights, this guide is a beacon for anyone aiming to make their digital content universally accessible.
Creating and Marketing New Products and Services
by Rosanna GarciaThis textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
Creating Community-Led and Self-Build Homes: A Guide to Collaborative Practice in the UK
by Martin FieldIn Creating Community-Led and Self-Build Homes, Martin Field explores the ways in which people and communities across the UK have been striving to create the homes and neighbourhood communities they want. Giving context to contemporary practices in the UK, the book examines ‘self-build housing’ and ‘community-led housing’, discussing the commonalities and distinctions between these in practice, and what could be learned from other initiatives across Europe. Individual methods and models of local practice are explored - including cohousing, cooperatives, community land trusts, empty homes and other intentional communities - and an examination is made of what has constrained such initiatives to date and how future policies and practice might be shaped.
Creating Content With Your Tablet
by Susan J. Brooks-YoungTransform students from content consumers to content creators! This comprehensive guide gets to the heart of effective mobile technology use in today’s classroom. Internationally recognized education expert Susan Brooks-Young provides manageable, research-based strategies to help teachers and administrators: Confidently plan and manage mobile technology activities across grade levels Explore new uses and applications for multiple devices Use rubrics and checklists to evaluate appropriate, cross-platform educational apps Manage content-specific tablet use in learning centers or small groups Tap student ingenuity and improve critical thinking skills Time-saving tips cover a wide range of apps to help busy teachers easily incorporate tablets into daily classroom use. Includes step-by-step instructions across content areas for digital photography, video, ePublishing, QR codes and more. Transform students from content consumers to content creators with this must-have resource! "Creating Content With Your Tablet provides educators with simple, easy steps to implement tablet technology with the Common Core Standards. I am encouraged to try the apps in this book. It makes the connection between modern technology and what teachers are already doing in the classroom seem seamless." —Michelle Strom, Language Arts Teacher Fort Riley Middle School, KS "Very practical. The discussion questions at the end of each chapter are excellent for a book study or district that is moving towards tablet implementation." —David Fife, Vice Principal Tweedsmuir Public School, London, Ontario, Canada
Creating Content With Your Tablet
by Susan J. Brooks-YoungTransform students from content consumers to content creators! This comprehensive guide gets to the heart of effective mobile technology use in today’s classroom. Internationally recognized education expert Susan Brooks-Young provides manageable, research-based strategies to help teachers and administrators: Confidently plan and manage mobile technology activities across grade levels Explore new uses and applications for multiple devices Use rubrics and checklists to evaluate appropriate, cross-platform educational apps Manage content-specific tablet use in learning centers or small groups Tap student ingenuity and improve critical thinking skills Time-saving tips cover a wide range of apps to help busy teachers easily incorporate tablets into daily classroom use. Includes step-by-step instructions across content areas for digital photography, video, ePublishing, QR codes and more. Transform students from content consumers to content creators with this must-have resource! "Creating Content With Your Tablet provides educators with simple, easy steps to implement tablet technology with the Common Core Standards. I am encouraged to try the apps in this book. It makes the connection between modern technology and what teachers are already doing in the classroom seem seamless." —Michelle Strom, Language Arts Teacher Fort Riley Middle School, KS "Very practical. The discussion questions at the end of each chapter are excellent for a book study or district that is moving towards tablet implementation." —David Fife, Vice Principal Tweedsmuir Public School, London, Ontario, Canada
Creating Design Knowledge in Educational Innovation: Theory, Methods, and Practice
by Christensen, Inger-Marie Falgren Lina Markauskaite Nina Bonderup Dohn Dwayne Ripley Roland HachmannExamining how research-informed design knowledge is created, represented, and used in educational research and innovation projects, this book offers theoretical, methodological, and practical guidance on how to (and how not to) create, represent, and (re)use research-informed design principles.The chapters explore how educational researchers, designers, teachers, and other innovating practitioners can make outcomes of educational research and innovation projects scalable, readily applicable in educational design, and impactful on practice. They offer methodological "know-how" that is theoretically robust and grounded in research and design experiences. Providing critical reflection on current theories, methods, and practices, this book also considers directions for the future in light of developments in semantic web technologies, AI, and other emerging technologies.This book is a helpful guide for researchers, research students, and innovation designers who aim to produce and apply design knowledge that is robust, grounded in research, and practically useful as a part of diverse research and innovation projects.
Creating Digital Animations
by Derek BreenThe easy way to start animating today! Creating Digital Animations is your ticket to learning animation! Learn how to animate your very own characters using Scratch--the free multimedia tool that lets you create interactive stories, games, and animations. Designed specifically for kids aged seven and up, this easy-to-follow, full-color guide introduces you to important game design concepts through three simple projects. Step-by-step instructions walk you through the four major phases of animation design, showing you how to turn your idea into a real animation with sound effects and more! You'll work just like the pros as you sketch out your main idea, add your own details, and develop a complete, workable character from scratch. If you're curious about coding, animation is the perfect place to start exploring. The Scratch platform doesn't require an actual programming language, but it gets you used to thinking like a programmer while you develop your very own animation. Short on rules but big on fun, this book is your friendly animation coach to get you started on the right foot. Use stick figures to design your characters' 'bones' Flesh out your design and animate movements Create scenes and background locations Add sound to take your animation to the next level Animation is fun! Building your own characters is exciting! And putting the finishing touches on your animation project shows you just how much you can learn while you play. Coding is a valuable skill that will serve you throughout school and beyond, and this book teaches you the basics in a way that leaves you hungry for more. Where will you take your new animation skills next? Creating Digital Animations takes you on the first steps of your journey to wherever you want to go!
Creating Digitally: Shifting Boundaries: Arts and Technologies—Contemporary Applications and Concepts (Intelligent Systems Reference Library #241)
by Anthony BrooksThis book of 21 chapters shares endeavors associated to the human trait of creative expression within, across, and between digital media in wide-ranging contexts making the contents perfect as a course study book uptake within related educations. Globally located chapter authors share their comprehensive artisan perspectives from works associated with regional cultures, diversities of interpretations, and widespread scopes of meanings. Contents illustrate contemporary works reflecting thought-provoking comprehensions, functions, and purposes, posit as contributing toward shifting of boundaries within the field. Original to this approach is the reflective offerings on creating digitally beyond typical psychological analysis/rapportage. The book's general scope and key uses are thus to contribute to scholarly discussions toward informing future projects by having an intended wide readership including from within educations, to artisans, and wider interested public.Chapter 7 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Creating eCourses For Dummies
by Amanda RosenzweigDesign and build online courses that you will deploy with joy Need to create a course for your learners and don't know where to begin? Creating eCourses For Dummies will guide you through the process of creating engaging content around objectives and a solid instructional plan. In this book, you’ll find a feasible plan for designing and creating a course in a short time period, while leveraging technology, community building (if desired), accessibility, and engagement. Creating eCourses For Dummies encourages you to follow along chapter by chapter, creating a course as you go. Make the transition to online teaching and create a course quickly, step by step Choose the technology platforms that work best for you, or make the most of the ones you’re required to use Leverage existing content and content from other resources to build your course Tailor your content to your audience and cater to different learning preferences and stylesThis is an excellent Dummies guide for new and veteran teachers, corporate trainers, entrepreneurs, small business owners, those with side hustles, and anyone else who needs a crash course on developing eCourses. This book will support you from beginning to end.
Creating Emotionally Intelligent Workspaces: A Design Guide to Office Chemistry
by Edward Finch Guillermo Aranda-MenaEmotions in the workplace have until recently been seen simply as a distraction. We often think of work as rational, logical and non-emotional. But organisations are waking up to the key role of emotions and affect at work. Emotions influence how we make decisions, how we relate with one another and how we make sense of our surroundings. Whilst organisations are slowly embracing the pivotal role of emotions, designers and managers of workplaces have been struggling to keep up. New insights from hard sciences such as neuropsychology are presenting a radically different interpretation of emotions. Yet workplace designers and facilities managers still rely on measuring non-specific states such as satisfaction and stress. In this book we attempt to capture modern-day interpretations of emotion, looking at emotion in terms of transactions and processes rather than simple cause and effect. We entertain the idea of an ‘emotionally intelligent building’ as an alternative to the much-hyped intelligent building. The assertion is that we should create environments that are emotionally intelligent. Rather than focusing on the aptitudes or shortcomings of individuals at work, we should place closer attention on the office environment. It’s not that we are emotionally disabled – it’s the environment that disables us! The ability of you and me to interpret, control and express emotions may not simply be a result of our own make-up. A radically different outlook considers how our workspace and workplace debilitates or enables our emotional understanding. In the modern workplace there are many innovations that can undermine our emotional intelligence, such poorly implemented hot-desking or lean environments. Contrariwise there are key innovations such as Activity Based Working (ABW) that have the potential to enhance our emotional state. Through a series of unique case studies from around the world, we investigate key concepts that can be used by designers and facilities managers alike. No longer should designers be asked to incorporate emotional elements as intangible un-costed ‘add-ons’. This book provides a shot in the arm for workplace design professionals, pointing to a new way of thinking based on the emotional intelligence of the workplace.
Creating Experience-Driven Organizational Culture: How to Drive Transformative Change with Project and Portfolio Management
by Al ZeitounAn incisive and hands-on discussion of how to transform your organization’s project management culture into a strategic capability In Creating Experience-Driven Organizational Culture: How to Drive Transformative Change with Project and Portfolio Management, distinguished business strategist and execution expert Dr. Al Zeitoun delivers an exciting and insightful discussion of how to set up your organization to achieve excellence by building an experience-driven culture. The author expands on the proven 10 pillars of success set out in his previous work, Project Management Next Generation: The Pillars for Organizational Excellence, covering each of the 21st century skills your teams need to have to enhance the experiences of stakeholders. He also builds on the principles captured and analyzed in his work Program Management: Going Beyond Project Management to Enable Value-Driven Change. Readers will find: A thorough design of the adaptable future dynamic and adaptable future organization Comprehensive explorations of the success ingredients to creating a culture of innovation that drives transformative change Practical discussions of how project portfolio management skills have evolved and what the future holds for the role of project and portfolio leaders The human connection necessary for inspiring leaders to achieve balance in the digitally fluent AI era In-depth treatments of the continued evolution of the project impact muscle and project management offices in an agile and fast-moving marketplace Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Creating Experience-Driven Organizational Culture will also benefit program and project management professionals, executive sponsors, team leaders, students in project and program management courses, and product team members interested in the future of project and change management.
Creating Freshwater Wetlands
by Donald A. HammerCreating Freshwater Wetlands, Second Edition clearly demonstrates the step-by-step processes required to restore or create freshwater wetlands. It presents practical advice on choosing sites, getting help, attracting and stocking wildlife, selecting plants, and wetland operation and maintenance. This is an excellent book on one of the most fascinat
Creating Global Bonds, Grade 12: STEM Road Map for High School (STEM Road Map Curriculum Series)
by Janet B. Walton Peters-Burton, Erin E.What if you could challenge your twelfth-grade students to explore energy consumption and climate change in their own communities, and connect that information with other communities around the world? With this volume in the STEM Road Map Curriculum Series, you can! Creating Global Bonds outlines a journey that will steer your students toward authentic problem solving while grounding them in integrated STEM disciplines. Like the other volumes in the series, this book is designed to meet the growing need to infuse real-world learning into K–12 classrooms. This interdisciplinary, three-lesson module uses project- and problem-based learning to help students create an action plan to address issues of energy consumption and climate change, exploring the topic at both local and global levels. Students will gather data on energy consumption and climate change in their communities, partnering with international students to undertake problem-solving activities that examine issues that are both common and unique to each community. To support this goal, students will do the following: · Identify modes and trends in energy consumption in their communities and regions; · Analyze how those patterns of energy consumption impact climate change; · Partner with students internationally to coordinate efforts to synthesize energy consumption data and discern connections across contexts, taking the form of an international blog; · Design and present an action plan to address issues of energy consumption and climate change, ultimately delivering a white paper and interactive web-based presentation on local and international issues of energy consumption and climate change. The STEM Road Map Curriculum Series is anchored in the Next Generation Science Standards, the Common Core State Standards, and the Framework for 21st Century Learning. In-depth and flexible, Creating Global Bonds can be used as a whole unit or in part to meet the needs of districts, schools, and teachers who are charting a course toward an integrated STEM approach.
Creating Green Roadways: Integrating Cultural, Natural, and Visual Resources into Transportation
by James L. Sipes Matthew L. SipesRoads and parking lots in the United States cover more ground than the entire state of Georgia. And while proponents of sustainable transit often focus on getting people off the roads, they will remain at the heart of our transportation systems for the foreseeable future. In Creating Green Roadways, James and Matthew Sipes demonstrate that roads don't have to be the enemy of sustainability: they can be designed to minimally impact the environment while improving quality of life. The authors examine traditional, utilitarian methods of transportation planning that have resulted in a host of negative impacts: from urban sprawl and congestion to loss of community identity and excess air and water pollution. They offer a better approach--one that blends form and function. Creating Green Roadways covers topics including transportation policy, the basics of green road design, including an examination of complete streets, public involvement, road ecology, and the economics of sustainable roads. Case studies from metropolitan, suburban, and rural transportation projects around the country, along with numerous photographs, illustrate what makes a project successful. The need for this information has never been greater, as more than thirty percent of America's major roads are in poor or mediocre condition, more than a quarter of the nation's bridges are structurally deficient or functionally obsolete, and congestion in communities of all sizes has never been worse. Creating Green Roadways offers a practical strategy for rethinking how we design, plan, and maintain our transportation infrastructure.
Creating Infographics with Adobe Illustrator: Learn the Basics and Design Your First Infographic
by Jennifer HarderThis full-color book will teach you how to use Adobe Illustrator's various tools to create infographics, as well as basic page layouts for them. This is the first of three volumes which will cover all the fundamentals of Illustrator, an industry standard application used by graphic designers and marketing and communication teams. How is an infographic different from a logo or any other illustration? What additional thought processes, skills, or software tools should be utilized to create an infographic? In this first volume of Illustrator Basics, you will learn the answers to all these questions. Author Jennifer Harder will walk you through creating basic infographics in Illustrator using Basic Shape tools, Pen Tools, Type Tools, and Symbols. Upon completing this volume, you will have an appreciation for how easy it is to design an infographic and discover how rudimentary shapes and colors can affect readability while conveying meaning to your audience. You will be able to use this knowledge to create your own infographics using Illustrator’s wide array of tools. Who This Book Is For Discover the tools within Illustrator that are ideal for creating basic infographicsDevelop a logo based upon a scanned sketchGain an understanding of different infographic layouts and the process of reviewing them with your client Who This Book Is For Beginner-level designers and others who are interested in learning the process of creating infographics for their company, the classroom, for a visual resume, an article in a magazine, or a webpage.
Creating Innovation Leaders: A Global Perspective (Understanding Innovation)
by Stefano Ceri Banny BanerjeeThis book focuses on the process of creating and educating innovation leaders through specialized programs, which are offered by leading academic schools. Accordingly, the book is divided into two parts. While the first part provides the theoretical foundations of why and how innovation leaders should be created, the second part presents evidence that these foundations can already be found in the programs of ten top-level universities. Part one consists of six chapters following a rigorous plan of content development, addressing topics ranging from (1) innovation, to (2) the settings where innovation occurs, (3) innovation leadership, (4) the need to change education, (5) a taxonomy of advanced educational experiences, and (6) cases of positive vs negative innovation leadership in the context of complex problems. Here the authors show that a new kind of innovation leadership is urgently needed, how it can be created, and how it is put into action. The second part is a collection of invited chapters that describe in detail ten leading academic programs: their objectives, curricular organization, enrollment procedures, and impact on students. Selected programs include four North American institutions (Stanford's d. school, Harvard's Multidisciplinary Engineering Faculty, Philadelphia University, OCAD's Master of Design on Strategic Foresight & Innovation), five European institutions (Alta Scuola Politecnica of Milano and Torino, the EIT Master Program, Paris' d. school, Brighton's Interdisciplinary Design Program, Aalto University) and the Mission D program at Tongji University in China. The book is dedicated to all those who recognize the need to provide stimuli regarding innovation and innovation leadership, primarily but not exclusively in academia. These include, but are not limited to, professors, deans and provosts of academic institutions, managers at private organizations and government policy-makers - in short, anyone who is engaged in promoting innovation within their own organization, and who feels the need to expand the intellectual and practical toolbox they use in this demanding and exciting endeavor.
Creating Media for Learning: Student-Centered Projects Across the Curriculum
by Sam GliksmanHelp Students Show Learning Through Media Creation Education hinges on effective communication. This book demonstrates how media has become a core component of modern communication and highlights the need to incorporate student-centered media projects throughout the curriculum. Self-expression with media will enhance the learning process and allow students to creatively demonstrate their knowledge. The strategies and tactics these pages offer equip educators to make their students enthusiastic experts at producing dynamic media projects. Content includes: The how, why, and when of prompting students to create their own media across subjects and grade levels. Keys to mastery of media formats from simple photography to eBooks to complex animations. Detailed descriptions of student projects that utilize different media. The benefits of media sharing, and how to do it responsibly. The innovative use of Augmented Reality, so readers can activate a video on the book’s printed pages with their mobile devices. Across all disciplines, mastery of media creation is central to the success of current and next generation students. Educators who implement this book’s ideas will be amazed by the resultant increase in student engagement and depth of learning. "What a thoughtful collection of student-created products. This book highlights a variety of multimedia projects, offers a multitude of best practices and practical implementation tips, and is sure to empower teachers to help students find their voice." Lisa Johnson, Eanes ISD Ed Tech @TechChef4u
Creating Media for Learning: Student-Centered Projects Across the Curriculum
by Sam GliksmanHelp Students Show Learning Through Media Creation Education hinges on effective communication. This book demonstrates how media has become a core component of modern communication and highlights the need to incorporate student-centered media projects throughout the curriculum. Self-expression with media will enhance the learning process and allow students to creatively demonstrate their knowledge. The strategies and tactics these pages offer equip educators to make their students enthusiastic experts at producing dynamic media projects. Content includes: The how, why, and when of prompting students to create their own media across subjects and grade levels. Keys to mastery of media formats from simple photography to eBooks to complex animations. Detailed descriptions of student projects that utilize different media. The benefits of media sharing, and how to do it responsibly. The innovative use of Augmented Reality, so readers can activate a video on the book’s printed pages with their mobile devices. Across all disciplines, mastery of media creation is central to the success of current and next generation students. Educators who implement this book’s ideas will be amazed by the resultant increase in student engagement and depth of learning. "What a thoughtful collection of student-created products. This book highlights a variety of multimedia projects, offers a multitude of best practices and practical implementation tips, and is sure to empower teachers to help students find their voice." Lisa Johnson, Eanes ISD Ed Tech @TechChef4u
Creating New Medical Ontologies for Image Annotation: A Case Study (SpringerBriefs in Electrical and Computer Engineering)
by Liana Stanescu Dumitru Dan Burdescu Marius Brezovan Cristian Gabriel MihaiCreating New Medical Ontologies for Image Annotation focuses on the problem of the medical images automatic annotation process, which is solved in an original manner by the authors. All the steps of this process are described in detail with algorithms, experiments and results. The original algorithms proposed by authors are compared with other efficient similar algorithms. In addition, the authors treat the problem of creating ontologies in an automatic way, starting from Medical Subject Headings (MESH). They have presented some efficient and relevant annotation models and also the basics of the annotation model used by the proposed system: Cross Media Relevance Models. Based on a text query the system will retrieve the images that contain objects described by the keywords.
Creating Old World Wisconsin
by John D. KruglerWith its charming heirloom gardens, historic livestock breeds, and faithfully recreated farmsteads and villages that span nearly 600 acres, Old World Wisconsin is the largest outdoor museum of rural life in the United States. But this seemingly time-frozen landscape of rustic outbuildings and rolling wooded hills did not effortlessly spring into existence, as John D. Krugler shows in Creating Old World Wisconsin. As dozens of historic buildings were transported in the 1970s from various locations throughout the state to the Kettle Moraine State Forest, researchers, curators, and volunteers launched a massive preservation initiative to salvage fast-disappearing immigrant and migrant architecture. They created a backdrop against which twenty-first-century interpreters demonstrate nineteenth- and early twentieth-century agricultural techniques and artisanal craftsmanship. The site, created and maintained by the Wisconsin Historical Society, offers visitors a unique opportunity to learn about the states rich and ethnically diverse past through depictions of the everyday lives of its Norwegian, Danish, Finnish, German, Polish, African American, and Yankee inhabitants. Creating Old World Wisconsin chronicles the fascinating and complex origins of this outdoor museum, highlighting the struggles that faced its creators as they worked to achieve their vision. Even as Milwaukee architect and preservationist Richard W. E. Perrin, the Societys staff, and enthusiastic volunteers opened the museum in time for the national bicentennial in 1976, the site was plagued by limited funds, bureaucratic tangles, and problems associated with gaining public support. By documenting the engaging story of the challenges, roadblocks, false starts, and achievements of the sites founders, Krugler brings to life the history of the dedicated corps who collected and preserved Wisconsins diverse social history and heritage.
Creating Powerful Brands: The Strategic Route To Success In Consumer, Industrial And Service Markets (Cim Professional Ser.)
by Leslie de ChernatonyThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets:• Summarises the latest thinking and best practice in the domain of branding• All new real marketing campaigns show how branding theories are implemented in practice• Brought right up to date with a clear European and UK focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Creating Shared Understanding in Product Development Teams: How to ‘Build the Beginning’
by Louise Møller Christian TollestrupDevelopment projects that span different disciplines and groups often face problems in establishing a shared understanding of the project's purpose, deliverables, and direction. Creating Shared Understanding in Product Development Teams: How to 'Build the Beginning' uses research-based cases from TC Electronic, The Red Cross, Daimler AG, and Copenhagen Living Lab to demonstrate one approach to this problem complex. It shows how prototyping specific physical artifacts can function as drivers and focal points for creating the much needed shared understanding. Encompassing both the participant's and the facilitator's point of view, Creating Shared Understanding in Product Development Teams: How to 'Build the Beginning' provides both practical examples and theoretical explanation for the process of creating shared understanding. This book provides a toolbox and a practical guide for planning, executing, and facilitating workshops. The result is a clear outline of how to facilitate the creation of physical artifacts that enables and stimulates communication between team members, users, and stakeholders in order to create shared understanding of projects
Creating Shared Value: Impacts of Nestlé in Moga, India (SpringerBriefs on Case Studies of Sustainable Development)
by Asit K. Biswas Cecilia Tortajada Andrea Biswas-Tortajada Yugal K. Joshi Aishvarya GuptaNestlé's Moga factory was set up in 1961 and comprises of the primary milk collection area for Nestlé's operations. Since its inception in Moga, Nestlé has been working with its milk farmers and ancillary suppliers towards improving quality and productivity. The study presented in this book (carried out by the Third World Centre for Water Management, Mexico) highlights Nestlé's way of doing business through its philosophy of Creating Shared Value (CSV) and how it contributed to the development of the region over the past 50 years through direct and indirect employment, steady income for milk and other suppliers, and technology transfer. The main objective of the study is to learn to what extent has Nestlé contributed to fulfilling the societal aspirations and expectations of the people working in and around its factory in terms of employment generation, poverty alleviation, general improvements in the community's standards of living and environmental conservation. The study also tried to determine to what extent has the company created shared value for itself, milk farmers, ancillary firms, and the community at large. This effort aims at encouraging more research to be carried out to comprehensively and authoritatively look into the impacts private sector can have on and around the area where their factories are located and that way, contribute to our understanding of social-corporate-government interdependency. An important aspect of this pioneering monograph is the methodology that could be used to study how Corporate Social Responsibility (CSR) or Creating Shared Value (CSV) of a large multinational company can be properly monitored and objectively evaluated at a region-specific scale, especially as very few studies of this nature have been carried out anywhere in the world. This definitive book is further enriched by a foreword by Prof. Michael Porter of Harvard Business School and an epilogue by Peter Brabeck-Letmathe and Paul Bulcke, Chairman of the Board and CEO of Nestlé respectively.