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Constructional Engineering and Ecological Environment: Proceedings of the 4th International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2022), Guilin, China, 23-25 December 2022
by Chih-Huang WengConstructional Engineering and Ecological Environment contains papers presented at the 4th International Symposium on Architecture Research Frontiers and Ecological Environment (ARFEE 2022, Guilin, China, 23–25 December, 2022). With a focus on hot research topics and difficulties in construction technology and ecological environment, this book provides the latest research results on a variety of topics: building structure civil engineering seismic technology ecological environment repair The book is aimed at engineers, scholars and researchers in construction, structural engineering and environmental sciences.
Constructional Steel Design: World developments
by R. Bjorhovde P. J. Dowling J. E. Harding E. Martinez-RomeroThis book consists of the papers presented at the First World Conference on Constructional Steel Design held in Acapulco, Mexico, December 1992. The Conference provided a forum for presentation and discussion by designers and research workers involved with steel construction.
Constructional Viscoelastic Composite Materials: Theory and Application
by Pouria Hajikarimi Alireza Sadat HosseiniViscoelasticity is a complicated theorem that is generally used in several aspects of material characterization and modeling of polymers, resins, fiber-reinforced composites, bituminous composites, etc. On the other hand, the heterogeneous nature of composites like asphalt concrete and fiber-reinforced polymers has motivated lots of researchers to investigate the mechanical and rheological properties of these materials. This book mainly consists of the theory and application of viscoelastic materials used for construction. It starts with a comprehensible presentation of the theory of linear and nonlinear viscoelasticity. Wherein, the application of viscoelastic equations and principles on constructional viscoelastic composite materials considering time, temperature, loading rate dependency, and heterogeneity of composite substances is highlighted. The principles and equations of the viscoelasticity theorem are presented in several books, but here it is tried to present them more understandable and straightforwardly. This helps in solving real problems of heterogeneous composite materials, especially those which are used in construction. Moreover, the fundamental experiments for characterizing the elastic and viscoelastic properties of fibrous and bituminous composites are introduced and summarized. Then after, some analytical and empirical formulations for deriving the material properties of composites from the properties of the basic constituents are presented. These are followed by numerical simulation techniques using the finite element method to simulate composite materials.
Constructionism in Practice: Designing, Thinking, and Learning in A Digital World
by Mitchel Resnick Yasmin KafaiThe digital revolution necessitates, but also makes possible, radical changes in how and what we learn. This book describes a set of innovative educational research projects at the MIT Media Laboratory, illustrating how new computational technologies can transform our conceptions of learning, education, and knowledge. The book draws on real-world education experiments conducted in formal and informal contexts: from inner-city schools and university labs to neighborhoods and after-school clubhouses. The papers in this book are divided in four interrelated sections as follows: * Perspectives in Constructionism further develops the intellectual underpinnings of constructionist theory. This section looks closely at the role of perspective-taking in learning and discusses how both cognitive and affective processes play a central role in building connections between old and new knowledge. * Learning through Design analyzes the relationship between designing and learning, and discusses ways that design activities can provide personally meaningful contexts for learning. This section investigates how and why children can learn through the processes of constructing artifacts such as games, textile patterns, robots and interactive devices. * Learning in Communities focuses on the social aspects of constructionist learning, recognizing that how people learn is deeply influenced by the communities and cultures with which they interact. It examines the nature of learning in classroom, inner-city, and virtual communities. * Learning about Systems examines how students make sense of biological, technological, and mathematical systems. This section explores the conceptual and epistemological barriers to learning about feedback, self-organization, and probability, and it discusses new technological tools and activities that can help people develop new ways of thinking about these phenomena.
Constructive Communication: Skills For The Building Industry
by Richard EllisRichard Ellis is a consultant in communications and the successful author of 'Communication for Engineers'. In each chapter he highlights key points and situations, and provides exercises to consolidate what has already been learnt. The book ends with a 'toolbox' of useful information on subjects such as writing letters, spelling, punctuation, using abbreviations, studying for exams, using libraries and training.Written in clear, informative English, with the emphasis on the practical, this book is essential reading for both students and professionals in the construction industry.
Constructive Ergonomics
by Pierre FalzonThe goal for ergonomics has always been to adapt work, work environments, and machines to humans. But is this goal still sufficient? Does it satisfy the needs of the individual or of societies and organizations as they operate now? Constructive Ergonomics provides an answer to these questions. Rooted both in the academic world and in the world of p
Constructive Fractional Analysis with Applications (Studies in Systems, Decision and Control #362)
by George A. AnastassiouThis book includes constructive approximation theory; it presents ordinary and fractional approximations by positive sublinear operators, and high order approximation by multivariate generalized Picard, Gauss–Weierstrass, Poisson–Cauchy and trigonometric singular integrals. Constructive and Computational Fractional Analysis recently is more and more in the center of mathematics because of their great applications in the real world. In this book, all presented is original work by the author given at a very general level to cover a maximum number of cases in various applications. The author applies generalized fractional differentiation techniques of Riemann–Liouville, Caputo and Canavati types and of fractional variable order to various kinds of inequalities such as of Opial, Hardy, Hilbert–Pachpatte and on the spherical shell. He continues with E. R. Love left- and right-side fractional integral inequalities. They follow fractional Landau inequalities, of left and right sides, univariate and multivariate, including ones for Semigroups. These are developed to all possible directions, and right-side multivariate fractional Taylor formulae are proven for the purpose. It continues with several Gronwall fractional inequalities of variable order. This book results are expected to find applications in many areas of pure and applied mathematics. As such this book is suitable for researchers, graduate students and seminars of the above disciplines, also to be in all science and engineering libraries.
Constructive Side-Channel Analysis and Secure Design: 14th International Workshop, COSADE 2023, Munich, Germany, April 3–4, 2023, Proceedings (Lecture Notes in Computer Science #13979)
by Elif Bilge Kavun Michael PehlThis book constitutes the refereed proceedings of the 14th International Workshop on Constructive Side-Channel Analysis and Secure Design, COSADE 2023, held in Munich, Germany, during April 3–4, 2023. The 12 full papers included in this book were carefully reviewed and selected from 28 submissions. They were organized in topical sections as follows: fault-injection analyses and countermeasures; side-channel analyses and countermeasures; attacks on PQC and countermeasure; and analyses and tools.
Constructive Side-Channel Analysis and Secure Design: 15th International Workshop, COSADE 2024, Gardanne, France, April 9–10, 2024, Proceedings (Lecture Notes in Computer Science #14595)
by Romain WacquezThis book constitutes the refereed proceedings of the 15th International Workshop on Constructive Side-Channel Analysis and Secure Design, COSADE 2024, held in Gardanne, France, during April 9–10, 2024. The 14 full papers included in this book were carefully reviewed and selected from 42 submissions. They were organized in topical sections as follows: Analyses and Tools; Attack Methods; Deep-Learning-Based Side-Channel Attacks; PUF/RNG; and Cryptographic Implementations.
Constructivism and the Technology of Instruction: A Conversation
by David H. Jonassen Thomas M. DuffyThis book is about the implications of constructivism for instructional design practices, and more importantly, it is about a dialogue between instructional developers and learning theorists. Working with colleagues in each discipline, the editors were amazed to find a general lack of familiarity with each others' work. From an instructional design perspective, it seems that the practice of instructional design must be based on some conception of how people learn and what it means to learn. From a learning theory perspective, it seems obvious that the value of learning theory rests in the ability to predict the impact of alternative learning environments or instructional practices on what is learned. Thus the interchange of ideas between these disciplines is essential. As a consequence of both the information rich environment and the technological capability, business is seen moving away from a fixed curriculum and toward providing information and instruction when it is needed. These changes bring about a window of opportunity establishing a dialogue that will provide for a richer understanding of learning and the instructional environment required to achieve that learning. The editors hope that this book is the beginning of the conversation and that it will serve to spur continued conversation between those involved in learning theory and those involved in the design of instruction.
Consultant and Independent Contractor Agreements (6th edition)
by Stephen FishmanConsultant and Independent Contractor Agreements provides legal and practical advice on how to write a clear, solid legal agreement. It also explains how to define current projects, establish deadlines, avoid disputes, set fees and satisfy IRS requirements. The book includes tear-out agreements and a CD-ROM with over 15 agreements tailored to the most popular fields for independent contractors. The 6th edition is revised and updated and now includes a checklist that helps business owners determine whether someone should be classified as an employee or independent contractor.
Consumed: A Novel
by David Cronenberg“An eye-opening dazzler” (Stephen King) about a pair of globetrotting, gore-obsessed journalists whose entanglement in a French philosopher’s death becomes a surreal journey into global conspiracy from legendary filmmaker David Cronenberg.Stylish and camera-obsessed, Naomi and Nathan thrive on the yellow journalism of the social-media age. Naomi finds herself drawn to the headlines surrounding a famous couple, Célestine and Aristide, Marxist philosophers and sexual libertines. Célestine has been found dead, and Aristide has disappeared. Police suspect him of killing her and consuming parts of her body. Yet Naomi sets off to find him, and as she delves deeper into the couple’s lives, she discovers the news story may only skim the surface of the disturbing acts they performed together. Journalist Nathan, meanwhile, is in Budapest photographing the controversial work of an unlicensed surgeon named Zoltán Molnár, once sought by Interpol for organ trafficking. After sleeping with one of Molnár’s patients, Nathan contracts a rare STD called Roiphe’s and travels to Toronto, determined to meet the man who discovered the syndrome. Dr. Barry Roiphe, Nathan learns, now studies his own adult daughter, whose bizarre behavior masks a devastating secret. These parallel narratives become entwined in a gripping, dreamlike plot that involves geopolitics, 3-D printing, North Korea, the Cannes Film Festival, cancer, and, in an incredible number of varieties, sex. Consumed is an exuberant, provocative debut novel from one of the world’s leading film directors, a writer of “fierce sculptural intensity” (Jonathan Lethem, The New York Times Book Review) who makes it “impossible to look away” (Publishers Weekly).
Consumed: Food for a Finite Planet
by Sarah EltonBy 2050, the world population is expected to reach nine billion. And the challenge of feeding this rapidly growing population is being made greater by climate change, which will increasingly wreak havoc on the way we produce our food. At the same time, we have lost touch with the soil--few of us know where our food comes from, let alone how to grow it--and we are at the mercy of multinational corporations who control the crops and give little thought to the damage their methods are inflicting on the planet. Our very future is at risk. In Consumed, Sarah Elton walks fields and farms on three continents, not only investigating the very real threats to our food, but also telling the little-known stories of the people who are working against time to create a new and hopeful future. From the mountains of southern France to the highlands of China, from the crowded streets of Nairobi to the banks of the St. Lawrence River in Quebec, we meet people from all walks of life who are putting together an alternative to the omnipresent industrial food system. In the arid fields of rural India we meet a farmer who has transformed her community by selling organic food directly to her neighbors. We visit a laboratory in Toronto where scientists are breeding a new kind of rice seed that they claim will feed the world. We learn about Italy's underground food movement; how university grads are returning to the fields in China, Greece, and France; and how in Detroit, plots of vacant land planted with kale and carrots can help us see what's possible. Food might be the problem, but as Elton shows, it is also the solution. The food system as we know it was assembled in a few decades--and if it can be built that quickly, it can be reassembled and improved in the same amount of time. Elton here lays out the targets we need to meet by the year 2050. The stories she tells give us hope for avoiding a daunting fate and instead help us to believe in a not-too-distant future when we can all sit at the table.
Consumer Awareness and Textile Sustainability (Sustainable Textiles: Production, Processing, Manufacturing & Chemistry)
by Subramanian Senthilkannan MuthuThis contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry. Making consumers aware of the environmental impacts of the clothing products they buy help them to choose the best alternative which has the lowers footprints and also enable them to help the entire textile sector to become sustainable. In addition, making them aware of environmental footprints of textile products from cradle to grave, make them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts in their boundary, i.e. the use and disposal phases.
Consumer Behaviour and Social Network Sites: The Impact of Negative Word of Mouth (Routledge Focus on Business and Management)
by Sarah ZaraketThis book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on both intensive scientific research and professional examples, it bridges the gap between the academic and professional worlds. The book contrasts negative social eWOM to traditional WOM while discussing the specificities of different social networking sites in diffusing such information. It looks at why and how consumers decide to create, share and react to negative social eWOM, suggesting that there are more reasons than are commonly presumed for consumers to articulate themselves on these platforms. It also provides an appreciation of web users' behaviours with regards to negative social eWOM and how it can alter their decision-making journey. The book concludes with several strategies and key takeaways to deal with and prevent negative social eWOM. Most books on WOM are purely professional and lack the theoretical contextualization of the issue. Moreover, they often provide insights on brand-to-consumer conversation but not consumer-to-consumer (C2C) communication. This short book provides marketing academics, students and practitioners with an important insight into these C2C communications that can potentially be harmful to brands.
Consumer Behaviour and Sustainable Fashion Consumption (Textile Science and Clothing Technology)
by Subramanian Senthilkannan MuthuThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.
Consumer Energy Conservation Behavior After Fukushima: Evidence from Field Experiments (SpringerBriefs in Economics)
by Isamu MatsukawaThis book presents an in-depthempirical analysis of consumer response to alternative policies for energyconservation. Its main focus is on innovative policy instruments that haveattracted increasing attention from academics and energy conservation practitionersalike: critical peak pricing, conservation requests, in-home displays, and homeenergy reports. The book investigates the effects of these policy instrumentson residential demand for electricity. The data is drawn from a series ofrandomized field experiments for the years 2012-2013 in Japan, where seriousconcerns about power shortages have emerged in the wake of the nuclear disasterin Fukushima. By applying econometric techniques to the quantitative analysisof residential power consumption, the book demonstrates how consumers respondto innovative instruments for energy conservation. It also offers newperspectives on how these instruments can be used more effectively and exploresthe potential for their practical implementation. This highly informative bookis essential reading for energy specialists in both academic and professionalcontexts.
Consumer Guide to Home Energy Savings
by Alex Wilson Jennifer Thorne Amann Katie AckerlyIncreasing the energy efficiency of your home can save you money, help the environment, and enhance your comfort, but how do you decide which improvements are the most beneficial and cost-effective? Completely revised to incorporate the latest developments in green technology, The Consumer Guide to Home Energy Savings is the definitive resource for consumers who want to better their home's performance while reducing their energy bills. Well-organized and highly readable, The Consumer Guide to Home Energy Savings begins with an overview of the relationships between energy use, economics, and the environment. Updated and expanded chapters focus on specific aspects of any home, such as heating and cooling, ventilation, electronics, lighting, cooking, and laundry, and provide helpful explanations for each, including: Energy use characteristics Comparisons between available technologies Cost-effective repair and replacement options Step-by-step guidance for finding the right equipment This comprehensive resource is packed with tips on improving existing equipment and guidance for when and why to invest in new purchases, as well as a reminder to check local government and utilities for purchase or retrofit grants or incentives. It is a must-read for anyone concerned about reducing both their energy bills and their environmental impact. Jennifer Thorne Amann is the buildings program director at the American Council for an Energy-Efficient Economy (ACEEE). Alex Wilson is the founder of BuildingGreen, Inc, executive editor of Environmental Building News, and author of Green Building Products and Your Green Home Katie Ackerly is a researcher at the Center for the Built Environment and a graduate student in architecture ate the University of California, Berkeley.
Consumer Happiness: Multiple Perspectives (Studies in Rhythm Engineering)
by Tanusree Dutta Manas Kumar MandalThis book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers.The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive.
Consumer Informatics and Digital Health: Solutions For Health And Health Care
by Margo Edmunds Christopher Hass Erin HolveThis unique collection synthesizes insights and evidence from innovators in consumer informatics and highlights the technical, behavioral, social, and policy issues driving digital health today and in the foreseeable future. Consumer Informatics and Digital Health presents the fundamentals of mobile health, reviews the evidence for consumer technology as a driver of health behavior change, and examines user experience and real-world technology design challenges and successes. Additionally, it identifies key considerations for successfully engaging consumers in their own care, considers the ethics of using personal health information in research, and outlines implications for health system redesign. The editors’ integrative systems approach heralds a future of technological advances tempered by best practices drawn from today’s critical policy goals of patient engagement, community health promotion, and health equity. Here’s the inside view of consumer health informatics and key digital fields that students and professionals will find inspiring, informative, and thought-provoking.
Consumer Packaging Strategy: Localisation in Asian Markets (Routledge Advances in Management and Business Studies)
by Richard Lee Huda Khan Polymeros ChrysochouThe consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to Asian burgeoning markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Consumer Perception of Food Attributes: Consumer Perception of Food Attributes
by Shigeru Matsumoto Tsunehiro OtsukiFood credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Consumer Perceptions and Food
by Diana BoguevaThis book is a timely overview of the various aspects of consumer perception related to food. This book explores consumer perceptions that are vital to marketers and often underlie the success or failure of products in the marketplace. Perception is the process of selecting, organizing, and interpreting sensations into a meaningful whole, and this book highlights how human perceptions are unique, highly subjective, and easily distorted. These perceptions are influenced by our senses—sight, hearing, taste, smell, and touch—as well as our beliefs, emotions, opinions, and experiences. This book states that this is related to food, and perceptions are also guided by beliefs, thoughts, emotions, feelings, and opinions about, or preferences, expectations, and knowledge of, and the sensory experience, the fear, and the relationships built between the consumers and the food over time. This book aims to further the understanding of the fundamental mechanisms which determine individual responses to existing and emerging food issues. This book provides insights into consumer behaviour (e.g. consumer decision making, promoting behaviour change), factors influencing consumers’ food and meal choices, confidence in the safety of food, perception of health-related messages and food laws and regulations, sustainable and responsible consumer behaviour (e.g. food waste), acceptability of new food alternatives, innovations and technologies, integrating consumer insight and communication challenges in cross-functional communications in innovation processes. "Consumer Perceptions and Food" delves into how these perceptions shape consumer behavior, from decision-making and behavior change to meal choices and confidence in food safety. It explores the impact of health-related messages, food laws, and regulations, and examines the acceptability of new food alternatives and technologies. The book also addresses the importance of sustainable and responsible consumer behavior, including food waste and ethical consumption. Through a rich array of insights, this book provides a deep understanding of the fundamental mechanisms that drive individual responses to food issues. It emphasizes the importance of mindful eating—making conscious food choices that benefit our health, the environment, and the planet. This involves considering the origins of our food, its production methods, and the broader impacts of our choices on public health and ecosystems. This book is a call to action for consumers to rethink their relationship with food, fostering deeper connections and appreciation for sustainable practices and ethical consumption. It is a crucial step in the ongoing journey of shaping the future of food, guided by informed and mindful consumers.
Consumer Research Methods in Food Science (Methods and Protocols in Food Science)
by Carlos Gómez-Corona Heber RodriguesThis volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Consumer and Sensory Evaluation Techniques: How to Sense Successful Products
by Cecilia Y. Saint-DenisPractical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.