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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage: A Strategic Tool for Competitive Advantage (Synthesis Lectures on Technology, Management, & Entrepreneurship)
by Varun GuptaThis book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.
Strategic and Sustainable Management of Workplace Facilities
by Yewande Adewunmi-AbolarinwaThis book introduces the reader to contemporary issues in the management of facilities in the African context and includes case studies from across the continent and internationally. It consolidates theory and practical information useful for managers and researchers across Africa and other developing countries. It covers a cross section of the key elements of facilities management, including customer relations management, emergency preparedness, development of a facilities strategy, sustainable buildings management, and management of intelligent buildings in developing countries.The book has been developed from a combination of degree level and professional course materials and academic resources and is therefore suitable for use by students on undergraduate and postgraduate degree programmes, professional short courses, and for practicing facilities managers and members of IFMA, SAFMA, IWFM, HEFMA, RICS, Association of Facilities Management Practitioners of Nigeria, Egypt Facility Management Association, Botswana Facilities Management Association, and the Africa Facilities Management Association as a key reference. This book is key reading for anyone: Studying for a degree in Facilities Management, Real Estate, Estate Management, Workplace Management, or Surveying Wanting to be more strategic in their facilities management and operations Transitioning into a facilities management role from another profession Benchmarking and analysing the performance of their built assets Training themselves or their staff in emerging areas such as workplace productivity, sustainability, and intelligent buildings systems Interested in researching emerging areas of facilities management in developing countries This is the essential guide to the growing field of facilities management in some of the world’s fastest developing countries.
Strategie per la gestione del tempo – Come riavere indietro il tuo tempo
by Consalvo Cattuto Tony GrayImmagina cosa potresti fare della tua vita una volta padroneggiata la disciplina della gestione del tempo. Impara come gestire il tuo tempo in modo efficace e potenzia le tue liste di cose da fare in tempo record. Questa guida completa ti aiuterà rapidamente a controllare il tuo tempo invece di permettere al tuo tempo di controllare te. Dentro troverai ... * Come assegnare le priorità alla tua lista di cose da fare * Come far funzionare la legge 80/20 nella tua vita * Come tamponare le perdite di tempo * Perché il multi-tasking ti rallenterà * Come farsi delle aspettative realistiche * Ed altro! Le strategie per gestione del tempo sono utili a studenti, insegnanti, infermieri e altri ancora ...
Strategie und Management produzierender Unternehmen
by Günther Schuh Achim KampkerProduzierende Unternehmen stehen heute in einem Spannungsfeld, das von unterschiedlichen Anspruchsgruppen und einer hohen wirtschaftlichen Dynamik geprägt ist. Daher ist es wichtig, Entscheidungen unter Berücksichtigung aller relevanten Aspekte schnell und sicher zu treffen. Das Nachschlagewerk bietet einen Überblick über relevante Ansätze und damit die Grundlage, um daraus abgeleitete Methoden anzuwenden. Führungskräfte bekommen ein Instrumentarium an die Hand, das es ihnen ermöglicht, ihre Organisationseinheit effektiv und effizient zu steuern.
Strategien der Implantatentwicklung mit hohem Innovationspotenzial: Von der Idee zur erfolgreichen Standardlösung
by Steffen Fleßa Ulrike Löschner Fabienne SiegoschEine hervorragende Technologie garantiert noch nicht, dass sie sich als Standard durchsetzt. Die Entwicklung innovativer Implantate bildet einen hochkomplexen Prozess, der insbesondere aufgrund seines hohen finanziellen Risikos und seiner zahlreichen Barrieren von Beginn an ein systematisches Management erfordert. Dieses Buch präsentiert eine übersichtliche Zusammenfassung des Implantatentwicklungsprozesses von der initialen Produktidee bis zur Standardlösung einschließlich der wichtigsten Elemente, Barrieren und Strategien. Ein besonderer Fokus liegt dabei auf der Zusammenführung ökonomischer, demografischer und medizinischer Perspektiven. Es bietet eine Art Handlungsleitfaden und dient daher als praxisorientierte Unterstützung für Ökonomen, Mediziner und Ingenieure aus den Bereichen Forschung und Implantatentwicklung.
Strategies That Influence Cost Containment in Animal Research Facilities
by National Research CouncilA report on Strategies That Influence Cost Containment In Animal Research Facilities
Strategies and Communications for Innovations: An Integrative Management View for Companies and Networks
by Michael Hülsmann Nicole PfeffermannThe innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Strategies and Tools for Pollutant Mitigation: Avenues to a Cleaner Environment
by J. Aravind M. Kamaraj M. Prashanthi Devi S. RajakumarThis volume explores recent research trends and achievements in environmental pollution remediation (e.g. water, air, soil), and compiles critical and constructive papers and reviews with a focus on advances in bioremediation and green technology solutions for waste minimization, waste management and pollution control. The book is timely, as the need for researchers and engineers to develop sustainable and green eco-friendly remediation technologies is increasing with a growing global population, stressed agricultural systems, and an environment impacted by climate change. A key focus of the book is on the efficient use of agricultural waste residues as viable substrates for creating materials for environmental clean-up, and the possible conversion of these pollutants to sustainable bioresources. The volume will be of interest to sustainability researchers, environmental engineers, industry managers and agricultural scientists.
Strategies and Tools for Pollutant Mitigation: Research Trends in Developing Nations
by J. Aravind M. Kamaraj S. KarthikeyanThis book offers an overview of the latest work in environmental remediation and waste management coming out of developing nations. It is split into two sections: one on state-of-the-art sustainable remediation approaches, and the other covering waste management for a cleaner environment The ten chapters in this book are structured as reviews that assimilate recent works in these areas; they provide a centralized resource for scholars in developing nations who are working in environmental remediation and waste management. The volume will be of interest to sustainability researchers, environmental engineers, industry managers and agricultural scientists.
Strategies and Tools for a Sustainable Rural Rio de Janeiro (Springer Series On Environmental Management Ser.)
by Udo Nehren Sabine Schlϋter Claudia Raedig Dietmar Sattler Helga HissaThis book is a compilation of recent developments in land, ecosystem, and water management in the Brazilian state of Rio de Janeiro. The state is located in the biodiversity hotspot of the Atlantic Forest (Mata Atlântica), a biome characterized by high biological diversity and endemism. At the same time the state of Rio de Janeiro emerged to one of the economic hubs in Latin America. This development process has been accompanied by population growth, industrialization, urbanization, as well as consumption and degradation of land and water resources. In the past years many efforts have been made to stop or at least slow down these degradation processes and restore degraded environments with the overall goal to bring together sustainable management of natural resources, nature conservation, and economic development. An overview is provided of the different strategies and tools that have been developed in the fields of agriculture, ecosystem management and biodiversity, integrated water management, land restoration, disaster risk reduction and climate change adaptation, as well as environmental governance and economic instruments. This book covers a wide spectrum from applied research to science‐policy interfaces, planning concepts, and technical tools and has a model character for other rural areas in Latin America. Target groups are scientists, practitioners, policy makers and graduate students in the field of environmental management. The different chapters are written by researchers and practitioners of the German‐Brazilian project INTECRAL (Integrated Eco Technologies and Services for a Sustainable Rural Rio de Janeiro), the rural development program Rio Rural under the state secretary for agriculture and animal husbandry, as well as invited scientists from Brazilian universities and research institutes. It bridges existing gaps between science, policies, and practice in rural development.
Strategies and Trends in Organizational and Project Management (Lecture Notes in Networks and Systems #380)
by Pavel V. Trifonov Marina V. CharaevaThis book includes the papers presented at the II International Applied Research Conference “Operations and Project Management: Strategies and Trends” and the International Research Conference “Management in Financial Economy” held in Rostov-on-Don on May 19–20, 2021 within the framework of the South Russia Business Education Forum. The articles included in the book present a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project management, development of technologies for business process and supply chain management, development trends in financial economy discussed both on a global scale and in the context of sustainable socio-economic development at the meso-level of regions and industries, which not only reveals the nature of the ongoing processes, but also demonstrates their specifics in industry, agriculture, service industry in Russia, CIS countries, Europe, and China. Particular attention is paid to business education in the new economic realities. The polemical focus of the above-mentioned issues in conjunction with the accuracy of the presented analytics makes it possible to come to unconventional, though practically realizable solutions.
Strategies for Accelerating Cleanup at Toxic Waste Sites: Fast-Tracking Environmental Actions and Decision Making
by Scott Marshall PayneAccelerating Cleanup at Toxic Waste Sites: Fast-tracking Environmental Actions and Decision Making presents truly innovative advances in investigative and cleanup technologies, offering valuable solutions that streamline the data collection process, speed up the time it takes to characterize a site, and expedite decision making.Using easy to understand graphic displays, tables, text summaries, and real world case studies, and by synthesizing technical and regulatory reference information crucial to the development of effective cleanup strategies, this book provides the framework for environmental professionals to develop project and program approaches that meet today's needs.An advanced text for those with at least basic understanding of environmental investigation, cleanup, regulations, decision making, and policy development, Accelerating Cleanup at Toxic Waste Sites addresses the "human" side of the environmental industry and why it is perhaps one of the most important considerations for successful accelerated cleanup. This book takes the next step by providing managers, project teams, and other professionals with approaches that bring techniques, regulations, strategies, and people together into one comprehensive package that works.
Strategies for Achieving Food Security in Central Asia
by Hami Alpas Asylbek Kulmyrzaev Madeleine SmithFood Security is a primary concern for all countries. However the vulnerabilities which need addressing are dictated by the individual country according to the food control systems in place, the nature of the food industry and the culture of the country. This book summarises the presentations of a NATO Advanced Training Course addressing the issue of food security in Central Asia. The book is divided into two sections. The first provides an overview of the existing aspects of food security in participating Central Asian countries. The emphasis here is on food safety, control and access and includes background information on the relevant food industries. Participating countries include the Kyrgyz Republic, Kazakhstan, Uzbekistan and Tajikistan. The second section explores particular aspects of food security in participating NATO countries. These provide some insight into the value, strengths and weaknesses of common food security systems. Chapters cover HACCP, ISO/IEC 17025 standards and associated pre-requisite systems, allergies and food intolerances, risk perception and communication, training, and ethics. A chapter on food defence in the USA is also included. This book is suitable for anyone with an interest in food control systems and food security.
Strategies for Circular Economy and Cross-sectoral Exchanges for Sustainable Building Products: Preventing and Recycling Waste (Springer Tracts in Civil Engineering)
by Cinzia Talamo Marco Migliore Giancarlo PaganinThis book offers a valuable tool for understanding current efforts to promote the reuse and enhancement of pre-consumer waste in the development of new products for the construction sector, as well as the financial and regulatory tools being used to support this trend. It explores the vast and complex topic of the circular economy from the perspective of strategies for the reuse/recycling of waste, and develops a number of key premises: waste reuse/recycling must be considered using a logic of cross-sectoriality, recognizing the need to enhance the “dialogue” between different sectors; pre-consumer waste is particularly interesting for the recycling market because the construction sector can reduce its environmental impacts by enhancing its capacity to use secondary raw materials and by-products from other sectors; and lastly, the manufacturing sector is currently experimenting with promising forms of reducing/recycling pre-consumer waste and is at the same time providing by-products that can be used in other production chains. As such, the book offers a valuable asset for professionals who are interested in sustainability in construction, and in the study of construction products; however, it will be equally useful for local decision-makers tasked with implementing development policies and innovations in the industrial sector.
Strategies for Media Reform: International Perspectives (Donald McGannon Communication Research Center's Everett C. Parker Book Series)
by Jonathan A. Obar Cheryl Martens Robert W. McChesneyMedia reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform?Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Strategies for Reducing Drug and Chemical Residues in Food Animals
by Jim E. Riviere Ronald E. BaynesHighlighting international approaches; the book details strategies to minimize contamination, residue monitoring programs, and classes of drugs and chemicals that pose contaminant risk in livestock. Focuses attention on drug and chemical residues in edible animal products Covers novel computational, statistical, and mathematical strategies for dealing with chemical exposures in food animals Details major drug classes used in food animal production and their residue risks Highlights efforts at harmonizing and the differences among areas like US, EU, Canada, Australia, South America, China, and Asia, where the issue of chemical exposures has significant impact on livestock products Ties veterinary clinical practice and the use of these drugs in food animals with regulatory standards and mitigation practices
Strategies in Regenerative Medicine
by Matteo SantinThis authoritative book offers a detailed overview of present and future tissue engineering approaches and their contribution to regenerative medicine. It combines comprehensive reviews of the biology and materials science underlying the development and regeneration of different types of tissues with descriptions of current and future strategies in regenerative medicine to meet clinical needs. Each chapter includes typical examples of methodologies and technical solutions as the basis for the most recent scientific findings and biomedical products, tables as mini-databases summarizing the most recent findings, and links to specific websites in the main body of the text to complement a traditional reference list. Strategies in Regenerative Medicine: Integrating Biology with Materials Design covers topics from basic biology and materials science to the link between biological processes in tissue regeneration and biomedical device/tissue engineering product performance. Key Features: (1) Provides a comprehensive overview of regenerative medicine in the framework of clinical and industrial needs; (2) Describes the use of biomaterials and tissue engineering constructs in clinical applications; (3) Presents the work of international experts according to consistent, well-defined editorial guidelines; (4) Reviews the underlying biology of tissue regeneration; (5) Includes student exercises, references to relevant websites, and perspectives on future research needs, making the book ideal for use as a teaching text.
Strategies in Sustainable Tourism, Economic Growth and Clean Energy
by Muhammad Shahbaz Daniel Balsalobre-Lorente Oana M. DrihaThis book provides an in-depth analysis of and discussion about the relationship between green tourism, economic growth and globalization. It explores numerous topics relating to tourism including transport efficiency, foreign direct investment, clean energy, climate change dynamics and advances in sustainable tourism management. The book begins with discussion of sustainable tourism and economic growth, particularly focusing on management strategies. It then presents the relationship between energy use and tourism, looking at green energy and energy shock. It then discusses transport efficiency, tourism efficiency and financial growth in both developed and developing countries. This book is of interest to researchers, policymakers, and postgraduate students in the areas of energy, environmental and tourism economics.
Strategies of Sustainable Development in China’s Wind Power Industry
by Jiachun Li Dexin HeThis book reviews the status quo and visions for the future in the wind energy industry in China and around the globe, focusing on its roles in optimizing energy structure, alleviating environmental pollution, and coping with climate change. Providing a blueprint of wind power development till 2050, it suggests a series of further measures in the context of policies, regulations, laws, and marketing in order to overcome the existing bottlenecks. Moreover, it proposes a number of potential innovative technologies related to IT+ and advanced manufacturing, including integrated & distributed power and micro-grid systems, multi-energy complement, green and intelligent manufacturing, reliability design, blade design, manufacturing and maintenance, drive drain systems, and offshore wind farms. This book offers researchers and engineers insights into sustainable development in the wind power industry.
Strategies to Cope with Risks of Uncertain Water Supply in Spate Irrigation Systems: Case Study: Gash Agricultural Scheme in Sudan (IHE Delft PhD Thesis Series)
by Eiman Mohamed Fadul BashirFlood based irrigation in particular spate irrigation relies on variable flood scenarios occurring every year. Management of spate flood for spate irrigation must cope with the variability and uncertainty of water supply. Coping with water supply risks is often the only way to harness the opportunities for a productive use of water in arid environment. Integrating and strengthening community responses into irrigation policies and improvement plans could ensure sustainable and productive spate irrigated systems that can achieve food security for the poor population. This research analyses and evaluates risks and coping strategies developed by farming communities in the Gash spate irrigation system in Sudan, Eastern Africa. The research has synthesized different coping strategies developed by farmers, water user associations and water managers to cope with low, high and untimely flood risks. The research provide different frameworks that can assist with the identification of risk sources, pathways and propagation as well as evaluation of locally developed strategies at field, secondary and intake systems. The findings of this study contribute to scarce knowledge on spate irrigation system and provide scientifically sound and evidence-based insights to aid informed policy and decision making to improve productivity and sustainability of the spate irrigation systems.
Strategies to the Prediction, Mitigation and Management of Product Obsolescence (Wiley Series in Systems Engineering and Management #87)
by Ulrich Ermel Bjoern Bartels Michael G. Pecht Peter SandbornSupply chains for electronic products are primarily driven by consumer electronics. Every year new mobile phones, computers and gaming consoles are introduced, driving the continued applicability of Moore's law. The semiconductor manufacturing industry is highly dynamic and releases new, better and cheaper products day by day. But what happens to long-field life products like airplanes or ships, which need the same components for decades? How do electronic and also non-electronic systems that need to be manufactured and supported of decades manage to continue operation using parts that were available for a few years at most? This book attempts to answer these questions. This is the only book on the market that covers obsolescence forecasting methodologies, including forecasting tactics for hardware and software that enable cost-effective proactive product life-cycle management. This book describes how to implement a comprehensive obsolescence management system within diverse companies. Strategies to the Prediction, Mitigation and Management of Product Obsolescence is a must-have work for all professionals in product/project management, sustainment engineering and purchasing.
Strategische Gestaltung und Digitalisierung der Supply Chain: Wettbewerbsvorteile mit der digitalen Supply Chain erzielen
by Torsten BeckerDigitale Supply Chains steigern die Wettbewerbsfähigkeit von Unternehmen. Eine systematische Vorgehensweise beschreibt die Entwicklung von Strategien, um mit der Supply Chain und deren Digitalisierung herausfordernde Unternehmensziele zu erreichen. Dazu zählen die bessere Erfüllung von Kundenanforderungen, Umsatzsteigerung und gleichzeitig Kostensenkung. Strategiemuster werden vorgestellt und deren Umsetzung in Unternehmen beschrieben. Unternehmer, Supply-Chain- und Operations-Führungskräfte erhalten einen praxisorientierten Leitfaden, wie sie Ihr Unternehmen für die Zukunft ausrichten können. Die vorgestellten, praxiserprobten Methoden und Ansätze beschleunigen und erleichtern nicht nur die Strategieentwicklung, sondern auch deren Umsetzung und die Unterstützung durch digitale Lösungen.Dabei stehen Make-/Buy-Entscheidungen, Lösungen für Entscheidung über Fähigkeiten, die digitale Lösungen in der Produktionstechnik (3D-Druck) sowie die Auswirkungen von Industrie 4.0 und Umweltaspekten auf die Supply Chain im Fokus. Praxisbeispiele zeigen, wie neue Lösungskonzepte die Auslegung von zukunftsgerichteten Supply Chains unterstützen. Ebenso werden die Triggerpunkte vorgestellt, die eine erfolgreiche Supply Chain in Frage stellen könnten, sowie die Gestaltung zur Zeit- und Kostenoptimierung in der Gesamtkette. Wie muss ein Unternehmen die historisch gewachsene Supply Chain grundsätzlich in Frage stellen? Was ist wichtig bei einer Supply Chain Optimierung? Die Betrachtung gilt den Strategien, die die Prozesse, Architekturen, die Nutzung digitaler Technologien, den Ressourceneinsatz bestimmen - unter Berücksichtigung der übergeordneten Unternehmensstrategie, die kürzere Lieferzeiten und geringeren Kosten fordert, um wettbewerbsfähig bleiben zu können. Es wird eine Handlungsanleitung zur strategischen Gestaltung für digitale Supply Chains vorgestellt.
Strategische Onlinekommunikation
by Olaf Hoffjann Thomas PleilOnlinekommunikation und speziel Social Media sind als besonders wichtige Herausforderungen des Kommunikationsmanagements erkannt. Kaum ein Unternehmen verzichtet mittlerweile auf die Beobachtung von Diskussionen im Internet und die Umsetzung eigener Kommunikationsstrategien im Social Web. Dort verändern sich für die PR und die Organisationskommunikation zentrale Aspekte: Öffentlichkeiten können heute sehr viel schneller entstehen. Es sind neue Formen der Meinungsbildung zu beobachten, die zunehmend weniger den Mechanismen der Massenkommunikation folgen, sondern Ergebnis netzwerkartiger Prozesse sind. In diesem Umfeld entstehen gleichzeitig neue Formen der Beteiligung, die durch entsprechende niederschwellige Instrumente im Internet erst ermöglicht werden. Aus Organisationssicht verändern sich damit unter anderem Entstehung und Pflege von Reputation oder das Management von Stakeholderbeziehungen. Zehn Jahre nach Beginn der Fachdiskussion zu PR und sozialen Medien gibt dieser Band auf Basis aktueller Untersuchungen Einblick in die Praxis und in aktuelle Herausforderungen der Organisationskommunikation im Internet.
Strategisches Management von Fahrzeugflotten im öffentlichen Personenverkehr: Begriffe, Ziele, Aufgaben, Methoden (VDI-Buch)
by Lars Schnieder365 Tage im Jahr, 24 Stunden am Tag – für Fahrzeugflotten öffentlicher Verkehrsunternehmen gelten hohe Anforderungen an die Verfügbarkeit und Sicherheit ihres Betriebs. Gleichzeitig ist ein erheblicher Teil des Kapitals von Verkehrsunternehmen in ihrer Fahrzeugflotte gebunden. Die lange betriebliche Nutzungsdauer der beschafften Fahrzeuge erfordert einen ganzheitlichen Managementansatz. Ein solcher ganzheitlicher Ansatz fokussiert die effektive Gestaltung der Organisation des Verkehrsunternehmens im Sinne der Etablierung angemessener Aufbau- und Ablaufstrukturen für verschiedene Aufgaben entlang des Lebenszyklus. Gefordert sind zum einen strategische Festlegungen zu Wertschöpfungstiefe und vertraglichen Schnittstellen zwischen verschiedenen Stakeholdern. Zum anderen wird der Technikeinsatz der Flotte selbst Gegenstand des Managements, welches sich von der Technologieauswahl und –bewertung über ihre Instandhaltung bis hin zur Betrachtung von Fragestellungen der Obsoleszenz und Fragestellungen der Entsorgung (Kreislaufwirtschaft) erstreckt.
Strategisches Wertversprechen, Innovationsmanagement in Software-Startups für anhaltenden Wettbewerbsvorteil: Ein strategisches Instrument für Wettbewerbsvorteile
by Varun GuptaDieses Buch hat zum Ziel, die Erfolgsquoten von Startups zu erhöhen, indem es sich auf die Innovation des Wertversprechens konzentriert. Dies wird vorangetrieben durch die Einbindung potenzieller Verbraucher sowie anderer Ressourcen wie Freiberufler und strategischer Partnerschaften mit der Akademie. Der Autor zeigt, wie Startups, die in Bezug auf Ressourcen eingeschränkt sind, Anstrengungen unternehmen können, um das Potenzial ihres Produktmarktes zu erkunden. Dabei wird auch untersucht, wie globale Märkte für den Erfolg eines Startups vorteilhaft sein können, während gleichzeitig Lösungen für schwer zugängliche Märkte aufgezeigt werden. Das Buch untersucht das Gewinnen von Wissen, das von Freiberuflern, Kunden und der Akademie geteilt wird, deren Beteiligung entscheidend sein kann, um Aktivitäten der Wertversprechen-Innovation wie Ideenentwicklung, Umsetzung und Vermarktung zu unterstützen. In Kombination führt der Autor die Leser dazu, ihre Fähigkeit zu entdecken, Wertversprechen-Innovationen zu fördern, die langfristige Wettbewerbsvorteile in einer stark schwankenden Geschäftsumgebung zur Folge haben.