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The Social Life of DNA
by Alondra NelsonThe unexpected story of how genetic testing is affecting race in AmericaWe know DNA is a master key that unlocks medical and forensic secrets, but its genealogical life is both revelatory and endlessly fascinating. Tracing genealogy is now the second-most popular hobby amongst Americans, as well as the second-most visited online category. This billion-dollar industry has spawned popular television shows, websites, and Internet communities, and a booming heritage tourism circuit.The tsunami of interest in genetic ancestry tracing from the African American community has been especially overwhelming. In The Social Life of DNA, Alondra Nelson takes us on an unprecedented journey into how the double helix has wound its way into the heart of the most urgent contemporary social issues around race.For over a decade, Nelson has deeply studied this phenomenon. Artfully weaving together keenly observed interactions with root-seekers alongside illuminating historical details and revealing personal narrative, she shows that genetic genealogy is a new tool for addressing old and enduring issues. In The Social Life of DNA, she explains how these cutting-edge DNA-based techniques are being used in myriad ways, including grappling with the unfinished business of slavery: to foster reconciliation, to establish ties with African ancestral homelands, to rethink and sometimes alter citizenship, and to make legal claims for slavery reparations specifically based on ancestry.Nelson incisively shows that DNA is a portal to the past that yields insight for the present and future, shining a light on social traumas and historical injustices that still resonate today. Science can be a crucial ally to activism to spur social change and transform twenty-first-century racial politics. But Nelson warns her readers to be discerning: for the social repair we seek can't be found in even the most sophisticated science. Engrossing and highly original, The Social Life of DNA is a must-read for anyone interested in race, science, history and how our reckoning with the past may help us to chart a more just course for tomorrow.From the Hardcover edition.
Social Manufacturing: Fundamentals and Applications (Springer Series in Advanced Manufacturing)
by Pingyu JiangThis book introduces social manufacturing, the next generation manufacturing paradigm that covers product life cycle activities that deal with Internet-based organizational and interactive mechanisms under the context of socio-technical systems in the fields of industrial and production engineering. Like its subject, the book's approach is multi-disciplinary, including manufacturing systems, operations management, computational social sciences and information systems applications. It reports on the latest research findings regarding the social manufacturing paradigm, the architecture, configuration and execution of social manufacturing systems and more. Further, it describes the individual technologies enabled by social manufacturing for each topic, supported by case studies. The technologies discussed include manufacturing resource minimalization and their socialized reorganizations, blockchain models in cybersecurity, computing and decision-making, social business relationships and organizational networks, open product design, social sensors and extended cyber-physical systems, and social factory and inter-connections. This book helps engineers and managers in industry to practice social manufacturing, as well as offering a systematic reference resource for researchers in manufacturing. Students also benefit from the detailed discussions of the latest research and technologies that will have been put into practice by the time they graduate.
Social Media: Dominating Strategies For Social Media Marketing with Twitter, Facebook, YouTube and Instagram
by Michael RichardsEvery business owner or marketing executive now agrees to the fact that their business has to adapt to social media or end up losing touch with its customers. In this book we dissect and provide you with the best proven strategies that will help you take over all aspects of Social Media.
Social Media Analytics and Practical Applications: The Change to the Competition Landscape (Emerging Operations Research Methodologies and Applications)
by Subodha Kumar Liangfei QiuSocial Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.
Social Media Analytics for User Behavior Modeling: A Task Heterogeneity Perspective (Data-Enabled Engineering)
by Arun Reddy Nelakurthi Jingrui HeWinner of the "Outstanding Academic Title" recognition by Choice for the 2020 OAT Awards. The Choice OAT Award represents the highest caliber of scholarly titles that have been reviewed by Choice and conveys the extraordinary recognition of the academic community. In recent years social media has gained significant popularity and has become an essential medium of communication. Such user-generated content provides an excellent scenario for applying the metaphor of mining any information. Transfer learning is a research problem in machine learning that focuses on leveraging the knowledge gained while solving one problem and applying it to a different, but related problem. Features: Offers novel frameworks to study user behavior and for addressing and explaining task heterogeneity Presents a detailed study of existing research Provides convergence and complexity analysis of the frameworks Includes algorithms to implement the proposed research work Covers extensive empirical analysis Social Media Analytics for User Behavior Modeling: A Task Heterogeneity Perspective is a guide to user behavior modeling in heterogeneous settings and is of great use to the machine learning community.
Social Media and Personal Relationships
by Deborah ChambersThis book explores how digital communication generates new intimacies and meanings of friendship in a networked society, developing a theory of mediated intimacies to explain how social media contributes to dramatic changes in our ideas about personal relationships, through themes of self, youth, families, digital dating and online social capital.
Social Media and Society: An Introduction to the Mass Media Landscape
by Regina Luttrell Adrienne A. WallaceRegina Luttrell and Adrienne A. Wallace present an engaging introduction to social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. The text empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: - Relational/Societal/Self boxes provide a framework for analysis of media and society - In Theory boxes attaching theory to practice - Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities - Comprehensive Glossary of key terms - Full-color visuals capturing key trends and up-to-date data
Social Media and the Armed Forces (Advanced Sciences and Technologies for Security Applications)
by Eva Moehlecke de Baseggio Olivia Schneider Tibor Szvircsev TreschSocial media has fundamentally changed communication and interaction in today's society. Apart from being used by individuals, it is also omnipresent in public sector organisations such as the armed forces. This book examines the opportunities and risks associated with social media in the context of the armed forces from an international, social scientific perspective. It discuses the impact of social media in the everyday life of military personnel and analyses the extent to which social media influences their performance, be it as a distraction or as a source of perceived appreciation. It particularly highlights the representation of masculinity and femininity in military social media channels, since the way gender is portrayed on social media has an effect on how future recruits and – at the other end of the military career spectrum – veterans feel they are approached. The book also focuses on the new form of follow-up discussion, which enables the armed forces to interact with the population. On social media, the armed forces are publicly presented, and this shapes the public’s opinions on them. Further, the armed forces can use debates as a monitoring tool of society's attitudes towards them or towards events that have an effect on society. Conversely, social media can lend a voice to military personnel, allowing them to be publicly heard. As discussions on social media can only be controlled to a limited extent, the context in which the armed forces are discussed alters their sphere of influence and potentially leads to a loss of control. An extreme example of this is the use of social media as a tool to strategically distribute misinformation in order to shape public opinion and threaten national security. Moreover, the use of social media to demoralise adversaries or to harm their credibility results in social media being considered a cyber weapon that affects politics and military activities.
Social Media and the Contemporary City
by Eric Sauda Ginette Wessel Alireza KarduniThe widespread adoption of smartphones has led to an explosion of mobile social media data, more than a billion messages per day that continuously track location, content, and time. Social Media in the Contemporary City focuses on the effects of social media on local communities and urban space in a variety of political and economic settings related to social activism, informal economic activity, public art, and global extremism. The book covers events ranging from Banksy art installations, mobile food trucks, and underground restaurants, to a Black Lives Matter protest, the Christchurch mosque shootings, and the Pulse nightclub shooting. The interplay between urban space, local community, and social media in each case study requires diverse methodologies that are both computational (i.e. machine learning, social network analysis, and natural language processing) and ethnographic (i.e. semi-structured interviews, thematic analysis, and site analysis). The book views social media not as a replacement for the local community or urban space but rather as a translation of the uses and meanings of all three realms. The book will be of interest to students, researchers, and instructors in a number of disciplines including urban design/planning, media studies, geography, and communications.
Social Media and the Islamic State: Can Public Relations Succeed Where Conventional Diplomacy Failed?
by Ella MintyThis book examines how social media has transformed extremist discourse. Drawing on ISIS and their sophisticated use of social media platforms and PR concepts, it explores the ways in which the outfit was able to recruit, mobilise and spread fundamentalist propaganda in regions where it had little physical presence. One of the first studies to draw a link between international diplomacy, the rise of fundamentalism and public relations, this book will be of great interest to scholars and researchers of defence and strategic studies, especially those working on ISIS propaganda, Middle East Studies, media studies, digital humanities, communication studies, public relations and international relations, as well general readers.
Social Media Archeology and Poetics
by Judy MalloyFocusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more.With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. Anditinvites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media?ContributorsMadeline Gonzalez Allen, James Blustein, Hank Bull, Annick Bureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. Woolley
Social Media Archeology and Poetics (Leonardo)
by Judy MalloyFirst person accounts by pioneers in the field, classic essays, and new scholarship document the collaborative and creative practices of early social media.Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more.With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. And it invites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media?ContributorsMadeline Gonzalez Allen, James Blustein, Hank Bull, Annick Bureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. Woolley
Social Media as a Space for Peace Education: The Pedagogic Potential of Online Networks (Palgrave Studies in Educational Media)
by M. Ayaz Naseem Adeela Arshad-AyazThis book explores the potential of social media as a space for teaching and bringing about sustainable peace. Using cutting-edge research, the editors and authors analyze the fundamental transformations taking place in the digital and interactive public sphere, most recently with the advent of the ‘post-truth’ age and the impact of this upon young people’s perceptions of ‘friend’ and ‘foe’. Peace initiatives at almost every level recognize the importance of education for sustainable peace: this volume examines the opportunities emerging from these societal transformations for both formal and informal education. This book will appeal to students and scholars of social media, peace education and the post-truth age.
Social Media in Academia: Networked Scholars
by George VeletsianosSocial media and online social networks are expected to transform academia and the scholarly process. However, intense emotions permeate scholars’ online practices and an increasing number of academics are finding themselves in trouble in networked spaces. In reality, the evidence describing scholars’ experiences in online social networks and social media is fragmented. As a result, the ways that social media are used and experienced by scholars are not well understood. Social Media in Academia examines the day-to-day realities of social media and online networks for scholarship and illuminates the opportunities, tensions, conflicts, and inequities that exist in these spaces. The book concludes with suggestions for institutions, individual scholars, and doctoral students regarding online participation, social media, networked practice, and public scholarship.
Social Media in Disaster Response: How Experience Architects Can Build for Participation (ATTW Series in Technical and Professional Communication)
by Liza PottsSocial Media in Disaster Response focuses on how emerging social web tools provide researchers and practitioners with new opportunities to address disaster communication and information design for participatory cultures. Both groups, however, currently lack research toolkits for tracing participant networks across systems; there is little understanding of how to design not just for individual social web sites, but how to design across multiple systems. Given the volatile political and ecological climate we are currently living in, the practicality of understanding how people communicate during disasters is important both for those researching solutions and for those putting that research into practice. Social Media in Disaster Response addresses this situation by presenting the results of a large-scale sociotechnical usability study on crisis communication in the vernacular related to recent natural and human-made crisis; this is an analysis of the way social web applications are transformed, by participants, into a critical information infrastructure in moments of crisis. This book provides researchers with methods, tools, and examples for researching and analyzing these communication systems while providing practitioners with design methods and information about these participatory communities to assist them in influencing the design and structure of these communication systems.
Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing
by Mark SmithCreate Amazing Business Opportunities And Reach More Followers Using the Power of The Social Media! This Box Set Includes 3 Books - Facebook Marketing, Youtube Marketing, Instagram Marketing.
Social Media Marketing for the Future: Strategies for 2020 and Beyond
by J. E. Ford<p>Social media marketing is not an option anymore. Your customers—no matter who they are—expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. <p>To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently. <p>This book will teach you: <p> <li>The most important social media trends to expect for the next years and beyond <li>How to apply perennial marketing principles to new mediums and technologies <li>How to understand and reach new customer profiles and the new generation of social media: Gen Z <li>New government regulation and privacy trends that will affect your marketing efforts</li> <p> <p>This book discusses: <p> <li>The future of Facebook, Instagram, Twitter, Snapchat, YouTube and more, and how to harness their power to build your brand and gain customers <li>New social networks that are on the rise and may become major contenders <li>Technological trends that are redefining the rhythm of social media <li>How to utilize new technology and tools to strengthen your brand and achieve a competitive edge.</li> <p> <p>If your marketing plan is focused only on today’s trends, you’ve already lost. Plan for tomorrow. Beat out the competition. Reach your customers where they are. <p>The future is here. Are you ready?</p>
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
by Keith A. QuesenberrySocial Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include: social media calendars, metrics, and budgets; chapter checklists to keep statistics updated; expanded chapter previews; new case studies and a 200-word glossary; and updated online tools and resources.
Social Media Strategy in Policing: From Cultural Intelligence to Community Policing (Security Informatics and Law Enforcement)
by Babak Akhgar Petra Saskia Bayerl George LeventakisThis book addresses conceptual and practical issues pertinent to the creation and realization of social media strategies within law enforcement agencies. The book provides readers with practical methods, frameworks, and structures for understanding social media discourses within the operational remit of police forces and first responders in communities and areas of concern. This title - bridging the gap in social media and policing literature - explores and explains the role social media can play as a communication, investigation, and direct engagement tool. It is authored by a rich mix of global contributors from across the landscape of academia, policing and experts in government policy and private industry. Presents an applied look into social media strategies within law enforcement;Explores the latest developments in social media as it relates to community policing and cultural intelligence; Includes contributions and case studies from global leaders in academia, industry, and government.
Social Media Tools and Platforms in Learning Environments
by Bebo White Irwin King Philip TsangOnline social media have transformed the face of human interaction in the 21st century. Wikis, blogs, online groups and forums, podcasts, virtual worlds, and social tagging are but a few of the applications enabling innovative behaviors that support acquisition, access, manipulation, retrieval, and visualization of information. It is, therefore, no surprise that educational practitioners and theorists have begun to explore how social media can be harnessed to describe and implement new paradigms for communication, learning, and education. The editors' goal in publishing this book was to identify original research on the application of online social media and related technologies in education as well as emerging applications in Web technologies that could provide and shape future educational platforms. The selected contributions deal with questions such as how social media can truly enrich and enhance learning and teaching experiences in ways not otherwise possible; how learning can be integrated in a distributed and ubiquitous social computing environment; or what theories, paradigms, and models are applicable for the support of social computing in education. Researchers in education or educational software will find interesting and sometimes provocative chapters on paradigms and methodologies, virtual and mobile learning spaces, and assessment and social factors. Practitioners in these fields will benefit from an additional section devoted to case studies and first experience reports.
Social Media Tools in Experiential Internship Learning
by Samuel Kai ChuThis book describes how a support structure can be built to enhance peer-to-peer (and also students-to-lecturers) communication and support. It informs lecturers on how they can decide if they should adopt one or more social media tools to facilitate students’ learning, communication, and support for an internship program. This book introduces a participatory design approach that can help develop a pedagogy that will make good use of social media tools on internship learning. It presents a framework for experiential internship learning, integrating helpful educational practices such as participatory design approach and the use of social media.
Social Media Use in University Studies (Numanities - Arts and Humanities in Progress #13)
by Jolita Sliogeriene Giedre Valunaite OleskevicieneThis book highlights the phenomenon of social media use in university studies based on its participants’ lived experience. It will appeal both to academics and practitioners interested in the human factors in the study environments saturated with technologies of social media. This book reveals multiple, sometimes contradictory dimensions of the phenomenon. The contradictions acquire a binary Janus-faced characteristic of uncertainty and paradox. Social media use in university studies also causes changes in experiencing time, space and relations. Teacher research participants sometimes perceive their time as stress or an additional load, which shows that social media use in university studies demands a new approach to teacher workload and its regulation. There is also the necessity of the sensitive democratic teacher—student pedagogical relationship. This book proves that the pedagogical relationship and human creativity essentially belong to the human living world and are still at the heart of the technological “cyborgian” existence.
Social Mendelism: Genetics and the Politics of Race in Germany, 1900–1948
by Amir TeicherWho was the scientific progenitor of eugenic thought? Amir Teicher challenges the preoccupation with Darwin's eugenic legacy by uncovering the extent to which Gregor Mendel's theory of heredity became crucial in the formation - and radicalization - of eugenic ideas. Through a compelling analysis of the entrenchment of genetic thinking in the social and political policies in Germany between 1900 and 1948, Teicher exposes how Mendelian heredity became saturated with cultural meaning, fed racial anxieties, reshaped the ideal of the purification of the German national body and ultimately defined eugenic programs. Drawing on scientific manuscripts and memoirs, bureaucratic correspondence, court records, school notebooks and Hitler's table talk as well as popular plays and films, Social Mendelism presents a new paradigm for understanding links between genetics and racism, and between biological and social thought.
The Social Metabolism of Spanish Agriculture, 1900–2008: The Mediterranean Way Towards Industrialization (Environmental History #10)
by Manuel González de Molina David Soto Fernández Gloria Guzmán Casado Juan Infante-Amate Eduardo Aguilera Fernández Jaime Vila Traver Roberto García RuizThis open access book provides a panoramic view of the evolution of Spanish agriculture from 1900 to the present, offering a more diverse picture to the complex and multidimensional reality of agrarian production. With a clear transdisciplinary ambition, the book applies an original and innovative theoretical and methodological tool, termed Agrarian Social Metabolism, combining Social Metabolism with an agroecological perspective. This integrative analysis is especially interesting for environmental scientists and policy makers being the best way to design sustainable agroecosystems and public policies capable of moving us towards a more sustainable food system.Spanish agricultural production has experienced impressive growth during the 20th century which has allowed it to ensure the supply of food to the population and even to transform some crops into important chapters in foreign trade. However, this growth has had its negative side since it was based on the injection of large amounts of external energy, on the destruction of employment and the loss of profitability of agricultural activity. But perhaps the most serious part is the strong impact of the current industrialised agriculture model on Spanish agroecosystems, exposed to the overexploitation of hydric resources, pollution of the water by nitrates and pesticides, high erosion rates and an alarming loss of biodiversity; damage which in the immediate future will end up reducing production capacity.
Social Misconduct
by S. J. MaherA timely and shocking thriller about a young woman who is the target of a social-media smear campaign.“Smart, sardonic, sexy, suspenseful—and scary, because it’s probably true.” —Lee Child, #1 New York Times bestselling author of the Jack Reacher series Her perfect job becomes the perfect nightmare when a stalker hacks her phone. Candace Walker is thrilled when she lands a new job at a hip Manhattan tech company and gets a brand-new iPhone. She’s more than ready to move on from creating clickbait ads for weight-loss pills and herbal erection boosters, and is determined to dazzle the startup team she joins. A week later, though, everything is at risk: Candace is the target of a mysterious harasser and an online smear campaign. She tosses her new phone into the Hudson River, begins hiding out in her sister’s storage locker in New Jersey, and can’t think of a single person she can trust. But Candace hasn’t come this far—and gone to such lengths—to submit to what is happening without a fight.