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Event Management for Tourism, Cultural, Business, and Sporting Events
by Lynn Van Der Wagen Brenda R. CarlosReaders will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (Wiley Event Management)
by C. A. PrestonAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Events Management
by Mr Paul James Kitchin Ms Nicole FerdinandWritten by a team of twenty-five high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.<P><P> Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship, globalization and sustainability, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across Europe, Africa, Asia, Australia and North America.<P> Key features include:<P> * An international approach, drawing on a wide range of cases from around the world<P> * Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking<P> * A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles<P> This book is essential reading for all undergraduate and postgraduate students studying Events Management. <P> Visit the Companion Website at www.sagepub.co.uk/ferdinand <P> Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.<P> Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.
Events Management: Principles and Practice
by Razaq Raj Paul Walters Mr Tahir RashidThe new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set. <P><P> Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. <P> As well as updated examples and legislation, this edition introduces new chapters on:<P> * Event entrepreneurship<P> * Project management and financing<P> * New Multimedia technology for events organisers<P> * Sustainable festivals and events<P> * Long term legacy and impacts<P> * The future of the industry<P> An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers. <P> This text is an ideal resource for undergraduate students who are studying Events Management for the first time. <P> Visit the Companion Website at www.sagepub.co.uk/raj
Ever After High: Rosabella and the Three Bears
by Perdita FinnThings have gone topsy-turvy at Ever After High! After Faybelle Thorn casts a spell on the midterm hexams, the students find themselves unhexpectedly inside the wrong storybooks! When Rosabella Beauty and Cedar Wood find themselves in Goldilocks and the Three Bears instead of their own fairytale storybooks, they realize the trouble has only just started. Someone has been blowing down houses-and the whole forest is starting to panic. Now it's up to Rosabella, Cedar, and the Three Bears to solve the mystery and get this storybook back on script!©2017 Mattel. All Rights Reserved.
Ever After High: Let the Dragon Games Begin!
by Margaret GreenA leveled reader tied into brand new Ever After High Entertainment! Passport to Reading Level 2. ©2016 Mattel. All Rights Reserved.
Ever After High: When the Clock Strikes Cupid
by Lisa SheaThings have gone topsy-turvy at Ever After High! After Faybelle casts a spell on the midterm hexams, the students unhexpectedly find themselves inside the wrong storybooks! Cupid thinks it's fairy fableous to be Cinderella-even if it's just for the day! But when she notices her wicked stepsisters secretly sneaking out of the Prince's Royal Ball, Cupid decides to investigate with the help of her friends, Hopper Croakington III and Madeline Hatter. Together, they discover that the stepsisters might not be as wicked as they seem... Can Cupid flip this story on its crown and make it a Happily Ever After for everyone? © 2017 Mattel. All Rights Reserved.
Ever After High: Cerise and the Beast
by Lisa SheaThings have gone topsy-turvy at Ever After High! After Faybelle casts a spell on the midterm hexams, the students unhexpectedly find themselves inside the wrong storybooks! When Cerise Hood and Dexter Charming realize they're in the story of Beauty and the Beast, they both think it's a royal fairy fail. Cerise would rather run outside than stay in a castle, and Dexter is worried that he'll never escape his big brother's shadow. But when they discover that they'll need to make it to the end of the story to return to school, Cerise and Dex are determined to fit in-even if they're better off being themselves. Will this team find their fairy own hextraordinary way to a Happily Ever After? © 2017 Mattel. All Rights Reserved.
Ever-Changing Moon: Science Techbook (Science Techbook)
by Discovery EducationNIMAC-sourced textbook
Los Everglades (¡Arriba la Lectura!, Level Q #43)
by Mike Graf¡El Parque nacional de los Everglades es un lugar asombroso! Esta inmensa región de agua y hierbas de Florida es hogar de muchos animales y plantas especiales. Se hizo parque nacional para proteger su hábitat sin igual. ¡Descubre lo que se puede ver y hacer en los Everglades! NIMAC-sourced textbook
Los Everglades de la Florida (¡Arriba la Lectura!, Level K #2)
by Kristin Cashore Denny BondNIMAC-sourced textbook
Evergreen: A Guide to Writing with Reading (9th edition)
by Susan FawcettEVERGREEN combines carefully crafted instruction, high-interest readings and student models, and plentiful practice exercises, to provide the most effective paragraph-to-essay-level Developmental Writing text on the market. The Ninth Edition includes expanded and revised coverage of writing essays, including an additional essay chapter and numerous additional student models. Photos enhance high-interest readings and promote critical viewing as well as critical thinking and clear writing.
Every Action (Fountas & Pinnell Classroom, Guided Reading)
by Zack Warren Neil EvansNIMAC-sourced textbook. WHAT IF YOUR WISHES CAME TRUE? Alicia discovers she has the power to create anything she wants out of thin air. What could possibly go wrong?
Every Picture Tells a Story [Approaching Level, Grade 3]
by Iris Franks Vicki BradleyNIMAC-sourced textbook
Every Picture Tells a Story [Beyond Level, Grade 5]
by Adrienne M. Frater Claire MumfordNIMAC-sourced textbook
Every Season (Journeys Read Aloud Unit 3 #Book 11)
by Shelley Rotner Anne Love WoodhullNIMAC-sourced textbook
Every Tree Has a Life Cycle
by Cynthia Swain Tara FunkHow does a tree grow? Read about the life cycle of a tree.
Everybody Is Somebody #12 (Here's Hank #12)
by Henry Winkler Lin Oliver Scott GarrettIn the final book of this bestselling easy-to-read series, Hank begins a new chapter!When a well-known author of a beloved book series visits Hank's school, he and his two best friends get the chance to be her guide for the day and introduce her at an assembly. But Hank, embarrassed by his struggles with reading, tries to hide the fact that he's never actually finished reading the author's books--or any book, for that matter! So Hank gets creative and makes up his own version of the story. But will everyone be able to tell fact from fiction?This bestselling series written by Henry Winkler and Lin Oliver is perfect for the transitional reader. With a unique, easy-to-read font, endless humor, and characters every kid would want to be friends with, any story with Hank is an adventure!
Everybody Needs a Buddy (The Big Idea Gang)
by James PrellerThe Big Idea Gang is buddying up on a new idea for a more welcoming playground in this chapter book series about making a case—and making a difference. When third-graders Deon, Kym, Lizzy, and Connor formed the Big Idea Gang, their mission was simply to oust the old mascot in favor of something cooler. But sales from the new mascot paraphernalia have led to extra cash for the PTA, and you can bet this gang has big ideas about how to spend it. A playground pirate ship! An author visit! New basketball hoops! There are lots of ways they can think of to improve their school; but what about a way to make it a kinder, more inclusive place? Luckily, their teacher, Miss Zips, is skilled in the art of persuasion. Armed with Miss Zips's persuasive tips, the Big Idea Gang sets out to build a case for a new-and-improved Clay Elementary, and convince the rest of the school that their idea is the best.