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Marketing
by Shane C. Hunt John E. MelloMarketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill's Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.
Marketing (Anniversary edition)
by James L. BurrowBuilt around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success.
Marketing (Mindtap Course List)
by O. C. Ferrell William M. PrideGain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. <p><p> This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.
Marketing (Third Edition)
by James L. BurrowMARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students' success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice.
Marketing 3rd Edition
by Dhruv Grewal Michael LevyGrewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
Marketing Analytics: Strategic Models And Metrics
by Stephan SorgerMarketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics. The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results in their organizations. The book contains a wealth of information on marketing analytics.
Marketing Dynamics
by Brenda Clark Jennie Sobel Cynthia Gendall BasteriThis textbook will help you explore the exciting and dynamic world of marketing and provide the foundation for a career or future study in marketing. The book is organized into nine parts. Each part opens with a big question. The chapters of the part are designed to answer that question. Throughout each chapter are questions called "Reality Checks." These questions are designed to help you apply the concepts you just learned to the world around you.
Marketing Dynamics
by Brenda Clark Cynthia Gendall Basteri Chris GassenMarketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also covered. College and career readiness activities covering writing, speaking, and listening are incorporated. Career Ready Practices are also included. * DECA activities are included in each of the 33 chapters to support leadership development. * The ongoing marketing plan provides a project-based, hands-on learning activity that builds at the end of each unit (data files are posted on the student companion website). * College and Career Readiness Portfolio activities provide students an opportunity to create a personal portfolio for use when exploring volunteer, education and training, or career opportunities.
Marketing Dynamics
by Brenda Clark Cynthia Gendall Basteri Chris Gassen Michelle WalkerNIMAC-sourced textbook
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykConsidered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykConsidered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Marketing Essentials
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykA clear, comprehensive, and with support materials, this popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing.
Marketing Essentials (3rd Edition)
by Grady Kimbrell Lois Schneider Farese Carl A. WoloszykCareers in Marketing places the spotlight on different careers involved in marketing--some of them may seem obvious, but others you may never have considered as a part of marketing. Each feature contains an inter¬view with a successful marketing professional. In addition to sharing some of their keys to success, these professionals also tell you about their likes and dislikes on the job.
Marketing From Scratch: The Inside Skinny
by Kenneth Thompson David StruttonMarketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something. <p><p> Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed. <p><p> The main takeaways from Marketing From Scratch: The Inside Skinny: <p> Marketing is everything <p>Marketing is everywhere <p>Everyone is a marketer <p>Everyone is a consumer <p>Marketing effects and affects everything and everyone
Marketing Management (14th Edition)
by Philip Kotler Kevin Lane KellerStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab--Pearson's online tutorial and assessment platform.
Marketing Strategy: Text and Cases (Sixth Edition)
by O. C. Ferrell Michael D. HartlineThoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
Marketing Theory (Second Edition)
by Michael Saren Michael J. BakerBuilding on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.<P><P> Summary of key features: <P> - A marketing theory text written specifically for students<P> - Provides an introduction and overview of the role of theory in marketing<P> - Contributors are leading, well-established authorities in their fields<P> - Explains key concepts for students in a clear, readable and concise manner.<P> - Provides full, in-depth coverage of all topics, with recommended further readings<P>
Marketing Yourself
by Dorene CilettiA portfolio is a collection of work samples that represent your abilities and accomplishments. It can be used to demonstrate your work readiness, show your eligibility for admission to a college or other organization, or showcase a special talent.
Marketing Yourself
by Dorene CilettiMarketing Yourself utilizes a marketing framework to drive the development of a self-marketing plan and portfolio. The plan is based on the analysis of the student's own marketable skills and abilities. Knowing how to sell yourself is key to succeeding in business today! In addition to helping students make real-world connections to begin networking with professionals, this text is also designed to help students with after-graduation goal setting that matches their interests and aptitudes to appropriate college or post-secondary education.
Marketing in a Nutshell 2
by Sheri BridgesBriefly covers the basic essentials of marketing that business students would read and understand easily regardless of their majors.
Marketing: A Critical Introduction (Sage Library In Marketing Ser.)
by Chris HackleyDoes marketing really work for organizations, managers and citizens? How can marketing management be studied and practiced critically? <P><P> This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including:<P> - Historical origins and influences in marketing <P> - Introduction to the concepts of Critical Theory <P> - Marketing 'orientation' and the marketing 'mix' <P> - Critique of marketing principles <P> - Marketing and strategy <P> - The role of research in marketing <P> - Marketing and managerial ideology <P> - Marketing ethics <P> Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Marketing: An Introduction (9th edition)
by Gary Armstrong Philip KotlerThis best-selling, brief introduction to marketing teaches students marketing using a customer value framework.