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Marketing: An Introduction (Eleventh Edition)
by Gary Armstrong Philip KotlerMeant for beginners, the book provides richer understanding of basic marketing concepts, strategies, and practices and emphasizes on the most important goal: putting consumers at the heart of marketing.
Marketing: Defined, Explained, Applied
by Michael Levens"Marketing: Defined, Explained, Applied "was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text-rather than passively read it. The second edition features a new format that makes it easier for readers to study and learn the material.
Marketing: The Core
by Roger A. KerinMarketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides alternate cases and a 5000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect® a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
Marketing: The Core (5th Edition)
by Roger A. Kerin Steven W. Hartley William RudeliusAn unique, innovative, and effective pedagogical approach based on 5 principles to catch up with the growth of marketing discipline, and the development of new instructional technologies.
Marketing: The Retro Revolution (Marketing Ser.)
by Professor Stephen BrownRetro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Markets, Ethics, and Business Ethics
by Steve ScaletMarkets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens.
Marks' Basic Medical Biochemistry (Fourth Edition): A Clinical Approach
by Michael A. Lieberman Alisa Peet Allan MarksMarks’ Basic Medical Biochemistry takes a patient-oriented approach that links biochemistry to physiology and pathophysiology, allowing students to apply fundamental concepts to the practice of medicine—from diagnosing patients to recommending effective treatments. Intuitively organized chapters center on hypothetical patient vignettes and helpful icons allow for smooth navigation, making complex concepts easier to grasp!
Marley: Farm Dog (I Can Read Level 2)
by John GroganWhen Marley's family visits Uncle Bob's farm, Cassie turns out to be an excellent farmhand but Marley just seems to get in the way. He tries rounding up the chickens, but all he does is excite them. He attempts to herd the sheep, but they think he's playing a game. Surely there's something Marley can do to help!
Marley: Firehouse Dog (I Can Read Level 2)
by John GroganMarley is back in an I Can Read adventure! When Marley and his family are out for a walk around town, they are pleased to be invited into the fire station for a tour! Unhappily, Marley has to stay behind . . . or at least, that's what his family says. Before long, Marley has chewed through his leash and is leading his own tour of the firehouse. From the kitchen to the garage, Marley is hot on the trail for some mischief! Young readers will relish this sizzling story!
Marley: Marley Learns a Lesson (I Can Read Level 2)
by John GroganMarley has two new friends in the house—the new kittens, Lucky and Yow-Yow! As the king of the castle, Marley enjoys showing the kittens a few life lessons. Marley shows the kittens where to wait for Cassie to come home from school and where not to sniff, like Baby Louie's diaper! The kittens show Marley a few things, too, like how to pounce and how to scratch. But when Marley is scared by a thunderstorm, he may find that he doesn't know everything just yet. Will the kittens have one more important lesson to show their pal Marley?
Marley: Marley and the Runaway Pumpkin (I Can Read Level 2)
by John GroganHalloween fun with goofy, well-intentioned Marley the dog!This I Can Read stars Marley, the mischievous dog from the New York Times and international bestseller Marley & Me by John Grogan. Marley's family wants their giant pumpkin to win a prize at the fair. But on the big day, their silly dog sends the pumpkin on a wild ride instead!This Level Two I Can Read is geared toward kids who read on their own but still need a little help.
Marley: Marley's Big Adventure (I Can Read Level 2)
by John GroganWhen Marley's family gets angry at him, Marley runs away from home. Who knew one little dog could get into such big trouble? Will Marley's family find him?
Marley: Messy Dog (I Can Read Level 2)
by John GroganMarley gets messy in this classicI Can Read!When Mommy decides to surprise Cassie with newly painted bedroom walls, she is careful to put Marley in the garage. But as soon as her back is turned, Marley ventures into the house to “help.” By the time he’s done, the messy dog is in need of a little help himself! In this easy-to-follow story with beautiful full-color illustrations, Marley’s good intentions lead to a series of mishaps that will entertain and delight young readers.Marley: Messy Dog is a Guided Reading Level I and a Level Two I Can Read book, geared for kids who read on their own but still need a little help. Whether shared at home or in a classroom, the engaging stories, longer sentences, and language play of Level Two books are proven to help kids take their next steps toward reading success.
Marley: Not a Peep! (I Can Read Level 2)
by John GroganJeepers peepers! Cassie’s class hatched chicks at school, and Cassie gets to bring them home for the weekend to share with her family. The chicks are very cute, but will need a lot of attention . . . which Marley soon finds out. While Cassie is out of the house on a playdate, leaving Marley to babysit, the chicks get loose from their cage and begin to run around the house! Can Marley round up the chicks before Cassie gets back, or will the temptation to have a playdate of his own be too great for him to resist? Find out in this lively Marley I Can Read!
Marley: Snow Dog Marley (I Can Read Level 2)
by John GroganA family snow day presents Marley with the perfect opportunity for some mischief, but Marley surprises everyone with his good behavior. Could Marley be a natural snow dog?
Marley: Strike Three, Marley! (I Can Read Level 2)
by John GroganFor young baseball fans and dog lovers, Marley's here to play!Marley can't wait for his first trip to the ballpark. He is ready to cheer for the home team. But is the home team ready for Marley?In this story about Marley’s first visit to a baseball game, Marley not only roots for the home team—he howls!Strike Three, Marley! is a Level Two I Can Read book, geared for kids who read on their own but still need a little help. Whether shared at home or in a classroom, the engaging stories, longer sentences, and language play of Level Two books are proven to help kids take their next steps toward reading success.
Marley: The Dog Who Ate My Homework (I Can Read Level 2)
by John GroganMarley has been waiting all day to play with Cassie, but when she gets home there's still work to be done! Cassie is making a model of the solar system for school, using fruit to represent each of the planets. When all the work is done, Daddy hangs the model in the dining room for all to see . . . including Marley. Marley doesn't like homework, but he sure does like a snack, and before he can stop himself, the solar system has disappeared into the black hole of Marley's stomach. Cassie wakes up before school to find herself without her assignment, and in need of a quick fix. Can Marley somehow make up for his cosmic mistake and help Cassie get her project in on time?This Marley beginning reader is filled with out of this world laughs, perfect for anyone who's ever suffered from a case of disappearing homework.
Marley: The Dog Who Cried Woof (I Can Read Level 2)
by John GroganWoof! Woof! Woof! Marley barks at tricycles. Marley barks at trucks. Marley barks at mailmen . . . neighbors . . . even other dogs! His job is to let his family know when important things happen. But after all his barking, when something really important happens, will Marley’s family still pay attention?Beginning readers will enjoy Marley’s hilarious antics in Marley: The Dog Who Cried Woof, the perfect addition to the I Can Read! series inspired by John Grogan’s bestselling picture books.
Marooned on JaSama (Fountas & Pinnell Classroom, Guided Reading Grade 4)
by Linda Dunlap GenkkisNIMAC-sourced textbook
Marriage and Holy Orders: Your Call to Love and Serve
by Michael AmodeiDesigned for high school students who will soon be embarking, initially on college and career planning, then considering vocational choices such as marriage, religious life, or priesthood.
Marriages and Families: Changes, Choices and Constraints
by Nijole BenokraitisMarriages and Families: Changes, Choices, and Constraints, 8/e offers students a comprehensive introduction to many issues facing families in the twenty-first century. The author explores contemporary changes in families and their structure, impacts on the choices available to family members, and constraints that often limit our choices. This approach will help readers better understand the families in which they were raised and are forming themselves. With the most up-to-date material and emerging issues on family behavior, students will be able to make better decisions in their everyday lives.
Marriages and Families: Changes, Choices and Constraints (7th Edition)
by Nijole V. BenokraitisMarriages and Families offers students a comprehensive introduction to many issues facing families in the twenty-first century. Although written from a sociological perspective, the book incorporates material from other disciplines: history, economics, social work, psychology, law, biology, medicine, and anthropology. The material also encompasses family studies, women's studies, and gay and lesbian studies, as well as both quantitative and qualitative studies.
Marriages and Families: Intimacy, Diversity, and Strengths
by David H. Olson John Defrain Linda SkograndSince the first edition in 1994, Marriages and Families: Intimacy, Diversity, and Strengths has helped thousands of college students learn how to create and maintain enduring intimate relationships. Three distinctive themes of intimacy, marital and family strengths, and diversity are woven throughout the text, with the goal of integrating research, theory, and practical ideas to promote healthy and productive relationships.
Marriages and Families: Intimacy, Diversity, and Strengths
by David H. OlsonMarriages and Familiesprovides students with the information they need to learn how to create and maintain enduring intimate relationships. Three distinctive themes of intimacy, martial and family strengths, and diversity are woven throughout the text, while integrating research, theory, and practical ideas to promote healthy and productive relationships.
Marriages, Families, And Intimate Relationships: A Practical Introduction
by Brian K. Williams Stacey C. Sawyer Carl M. WahlstromMarriages, Families, and Intimate Relationships explores the question: can we still find intimate relationships in our complex world? Through an examination of the influences imposed upon modern life – an unpredictable economy, globalization, computerization, the all-pervasive media, etc. – the text attempts to pass along lessons that help students make lasting personal connections. The Fourth Edition discusses fundamental concepts and insights across social science disciplines to answer the questions that greatly matter to students. Students are engaged by high-interest, extremely useful information that blends the authors’ combined strengths: teaching, consulting, counseling, researching, and publishing. The text is based in research yet remains highly readable, exploring topics of great interest to students’ personal lives such as intimacy, family, and personal happiness in the context of their distracted, visually oriented world.