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Media And Culture: An Introduction To Mass Communication, Seventh Edition with 2011 Update
by Richard Campbell Christopher R. Martin Bettina FabosThe #1 introduction to mass communication text, Media and Culture offers a critical approach to media literacy, a cultural perspective, compelling storytelling, and comprehensive coverage of the media industries to help students understand the complex relationship between the mass media and our shared culture. And, because each year brings numerous changes in the media — whether it’s exploring new trends like Twitter, thinking about the future of journalism, or trying a Kindle for the first time — the Seventh Edition 2011 Update helps you bring the latest media trends into the classroom and into context.
Media and Impact: An Introduction to Mass Media
by Shirley BiagiTaking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation ©2004 Book News, Inc. , Portland, OR (booknews. com)
Media And Society, 5th ed
by Michael O'Shaughnessy Jane StadlerMedia and Society examines the role of the media in contemporary society and analyses representations of the world found in advertisements, film, television, photographs and language. It clearly presents theoretical approaches and includes many examples, definitions, issues questions and explanations to aid students' understanding.
Media Anthropology for the Digital Age
by Anna PertierraThe field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age. <p><p> Media Anthropology for the Digital Age will be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.
Media & Culture: An Introduction to Mass Communication
by Richard Campbell; Christopher MartinThe current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
Media Environments
by Barry VackerMedia Environments is based on a simple concept: combine movies with texts to critique media and society in the 21st century. That's right, movies and texts. But this is not edutainment! This anthology uses popular film as a gateway to critical readings, culled from the works of a variety of well-known thinkers, scholars, and writers. Authors include Stephen Hawking, Al Gore, Naomi Klein, Carl Sagan, Naomi Wolf, Susan Jacoby, Neil Postman, Henry Jenkins, Neil deGrasse Tyson, Ray Kurzweil, and many others. Their writings are introduced to students through films like The Social Network, Contact, Network, American Beauty, Fight Club, The Truman Show, Slumdog Millionaire, Waking Life,WALL. E, Good Night, and Good Luck, and many others.
Media Essentials: A Brief Introduction
by Richard Campbell Christopher R. Martin Bettina Fabos Shawn HarmsenA concise resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world.
Media Ethics: Issues And Cases
by Philip Patterson Lee Wilkins Chad PainterMedia Ethics, Ninth Edition is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses. Every chapter has been revised to include the most significant research and thinking about the individual topics in the field, including more attention to emerging ethical theory in the areas of privacy, truth telling, and the political role of the news media. Key updates to the Ninth Edition: A new chapter devoted to the theory and practice of social justice 25 new cases covering current topics as diverse as “weedvertising,” “Doxxing,” drones, and sexual harassment in the newsroom The implications of digital content throughout multiple media industries and platforms Fake news Technological invasions of privacy The blending of entertainment, infotainment, and news
Media Ethics: Key Principles For Responsible Practice
by Patrick PlaisanceMedia Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice. <p><p> The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection. <p> The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system. <p> Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
Media, History, Society: A Cultural History Of U. S. Media
by Janet M. CramerMedia/History/Society offers a cultural history of media in the United States, shifting the lens of media history from media developments and evolution to a focus on changes in culture and society, emphasizing how media shaped and were shaped by these trends, policies, and cultural shifts. <p><p> Covers the topics that instructors want to teach <p> Provides a timely and relevant culturally determined perspective on media history in American society <p> Organized thematically rather than chronologically <p> Links history to contemporary issues, setting journalism into a broader historical context <p> Includes alternate table of contents, discussion questions, an instructor’s manual, and sample exams
Media/Impact: An Introduction To Mass Media (Mindtap Course List)
by Shirley BiagiFrom media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more.
Media Impact: An Introduction to Mass Media (10th Edition)
by Shirley BiagiFrom media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.
The Media In America: A History
by Wm. David Sloan Tracy Lucht Erika Pribanic-SmithThe Media in America: A History
Media in Society: A Brief Introduction
by Julie Frechette Joli Jensen Douglas Gomery Bettina Fabos Richard CampbellCritiquing the mass media, and the role those media play in our lives, requires a critical eye. Media in Society gives students in upper level media courses a unique narrative-based approach to media criticism, exploring the stories media tell—as well as the stories we tell about the media when we describe how it affects us. Organized thematically, Media in Society examines topics like narrative genre, entertainment culture, news, politics, and economics, emphasizing both the pleasures and pitfalls of the media narratives that surround us. Written by an esteemed team of media scholars, specifically for media students, this compact and affordable text makes a great backbone or addition to a media and society course.
Media Literacy Edition 5
by W. James PotterThis is a textbook on media: where it reaches and why, who generates it, where its growth has taken us and its further pathways into our lives. The point is that it's a media-saturated world and that acquiring media literacy is possible, and also critical to both fending off the negative or even destructive consequences of media and finding the potential benefits of it. Organization of the text is around these major areas, with very detailed investigation within these: introductory definitions and discussion of the media literacy approach; audience; industry; content; effects; confronting the issues; personal strategy for increasing media literacy and helping others to do the same. Potter (media studies, University of California, Santa Barbara) has added new material on social media sites.
The Media of Mass Communication Eleventh Edition
by John VivianUpdated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Media Planning And Buying in the 21st Century: Integrating Traditional And Digital Media
by Ronald GeskeyUPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Mediamaking: Mass Media in a Popular Culture
by J. Macgregor Wise Lawrence Grossberg Ellen Wartella D. Charles WhitneyFor both undergraduates and graduate students, this textbook explores the context, history, organizations, and economics of mass media. Grossberg (communication studies and cultural studies, U. of North Carolina at Chapel Hill) et al. consider the media in terms of meaning and ideology, its power in the creation of identity, and with consumers, behavior, politics, and the public. They do not organize the text around types, such as newspaper, broadcasting, and radio, but rather take a theoretical look at the media in the context of society. The second edition has new statistics and examples, in addition to a new author who brings topics of cyberculture, globalization, and alternatives to the forefront. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Mediated Communication and You: An Introduction to Internet and Media Effects
by Silvia Knobloch-Westerwick Axel WesterwickEngaging, up-to-date, and accessible, Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers develop an awareness of the diversity of mediated messages and media use responses. It also considers potential positive outcomes of media use and why we enjoy the internet and media, topics that are particularly important in today's digital world. <p><p> Topics covered include: how mediated communication affects our worldviews and social groups; how news coverage takes shape and is consumed by audiences; political communication and opinion expression; emotions and pleasure resulting from mediated communication; health communication; computer-mediated communication; and much more.
Mediated Perspectives: Media Ownership, Literacy, and Effects
by Bick TreutThis anthology focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products.
Medical and Psychosocial Aspects of Chronic Illness and Disability (4th Edition)
by Donna R. FalvoMedical and Psychosocial Aspects of Chronic Illness and Diseases, Fourth Edition covers the medical aspects of those conditions commonly encountered by rehabilitation and other health professionals and discusses symptoms, diagnoses, treatments, and prognoses. This Fourth Edition has been completely revised and updated and reflects an approach consistent with the philosophical underpinnings of the International Classification of Functioning, Disability and Health (ICF). New chapters on Conceptualizing Chronic Illness and Disability; Intellectual Disability; and Financing Rehabilitation have been added. In addition, chapters on Psychiatric Disability, Substance Use, and Conditions of the Blood and Immune System have been expanded
Medical and Psychosocial Aspects of Chronic Illness and Disability (Fifth Edition)
by Donna R. FalvoThis book is designed as a reference for non-medical professionals and as a text for students who have little prior medical knowledge but who work with individuals with chronic illness and disability.
The Medical Assistant: An Applied Learning Approach (9th Edition)
by Debora B. Kennedy Alexandra Patricia YoungThis leading, well-established textbook covers the administrative and clinical skills all medical assistants need to know, integrating all of the topics and skills competencies required by the AAMA entry-level Medical Assisting Curriculum. It features chapter outlines and learning objectives as well as relevant material dealing with personal qualities, skills, responsibilities, types of patient education, and legal and ethical issues. The unique Kinn approach - teaching essential skills alongside the medical specialty context - is the signature feature of this book. In addition, the 9th edition introduces a new "applied learning approach" that focuses on a real-world context for skills and requires the student to apply theory and skills to various case studies throughout the chapters.
The Medical Assistant: An Applied Learning Approach
by Alexandra Patricia Young Deborah B. ProctorFor this tenth edition of a text/CD-ROM package, Young (Everest College-Arlington Midcities) and Proctor (director, medical assisting program, Butler County Community College) incorporate an approach that is reflected in the book's subtitle: an applied learning approach. There is new information on procedures for managing an office, and new material on how the HIPAA Privacy Rule benefits the healthcare industry and the patient. Also new to this edition is the integration of administrative concepts into discussions on the various diseases and conditions within each medical specialty. This feature is intended to transcend the traditional separation of administrative and clinical topics. Each clinical specialty chapter has been revised, with expanded focus on medical terminology, anatomy and physiology, and pathophysiology. The CD-ROM contains scenarios and questions, anatomy and physiology animations, and a demo derived from a medical office software program, allowing students to practice front office skills. Annotation ©2008 Book News, Inc. , Portland, OR (booknews. com)