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Marketing Research for the Tourism, Hospitality and Events Industries
by Bonita KolbThis is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.
Marketing Tourism and Hospitality: Concepts and Cases
by Richard GeorgeThis textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Marketing Tourism and Hospitality: Concepts and Cases
by Richard GeorgeThis second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples. Revised and expanded throughout, it covers:· Advances in AI, robotics and automation · Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC)· New and updated content and discussion questions for self-study and to use in class· A new chapter on responsible tourism marketing and sustainable approaches to marketing· Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes. · New trends in tourism and hospitality marketing· New in-depth real-life case studies and industry insights throughout the bookAlong with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Marketing Tourism Places (Routledge Library Editions: Tourism)
by Gregory Ashworth Brian GoodallTourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
by David L Loudon Ronald A Nykiel Robert E StevensExamine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more!Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!
Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
by Kaye Sung Chon Ronald A Nykiel Elizabeth JascoltWith Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
by Judy AllenPractical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Markets of Paris, 2nd Edition: Food, Antiques, Crafts, Books, and More
by Dixon Long Marjorie R. WilliamsThe food scene in Paris has changed dramatically since 2006, whenMarkets of Paris was first published. Yes, the same markets are held in the same locales as always--literally, for centuries--but many have undergone a remarkable transformation led by a young generation of purveyors focused, even more than their predecessors, on local and organic ("bio") produce. Markets of Paris, 2nd Edition revisits and updates the entire market scene in Paris, with new entries, including Virtual Markets and Market Streets, Markets Open on Sunday, Artisan Bakers and Artisan Foods, Getting Along in the Food Markets, Brocante Fairs, and more.Updates focus on the most interesting vendors and most unique and enticing offerings to be found at each locale, including prepared food that can be eaten on the spot. One of the biggest changes in the Paris market scene in recent years has been the spike of interest in organic, reflected in the popularity of the Raspail organic market. Often it's referred to as "Le Marché Bio," and many claim it's the crème de la crème of all Paris's markets.Restaurant listings have been updated, too, with 15 new additions that have been chosen because of their new-generation chefs' approach to fresh ingredients or their proximity to featured markets. A new section titled If You Have Limited Time directs the visitor to the most interesting markets near his or her accommodations. Finally, the book has been reorganized by arrondissement to be more user friendly, and it has a brand-new look with all new photos and a refreshed, modernized design.
Markets of Provence: Food, Antiques, Crafts, and More
by Marjorie R. Williams Dixon LongProvence, France, is justly famous for its dazzling light, vibrant colors, rich history, and flavorful foods and wines. And its markets have been the beating heart of Provençal life since the Middle Ages. In Markets of Provence, Marjorie R. Williams whisks you away to 30 of the best. This pocketable guide, complete with detailed maps and organized by days of the week, gives you all the information you need for your visit to this Mediterranean region.Included are: indispensable advice on timing, navigation, negotiation and payment; tips on etiquette while surveying vendors' produce; and even some French language lessons to help you brush up on your essential français. Complete with restaurant recommendations and other useful tips, this book will help you get the most out of the experience. Supplemented with beautiful full-color photographs and color-coded maps, Markets of Provence is a must-have for every traveler.
Marple and Newtown Townships (Images of America)
by Mike MathisFor most of their histories, Marple and Newtown Townships were farming communities on the western outskirts of Philadelphia. The thriving farms supplied local grocers, while the fresh air and clean water in Marple and Newtown attracted city dwellers seeking recreational opportunities. With the West Chester Pike linking the townships to other areas, they quickly became quintessential suburban communities. Marple and Newtown Townships captures the growth of the two communities from the early 20th century through the 1990s. A trolley line established early in the century provided transportation for commuters, but it was not until the 1950s that Marple and Newtown were transformed from sleepy outposts to sprawling suburbs. Housing developments such as Lawrence Park attracted thousands of new families to the area. Included in this collection are local landmarks which have long since vanished, including Bonsall's General Store, the old Marple-Newtown High School, Bessie Parker's, and the Bergdoll Mansion.
Married to Africa
by G. Pascal ZacharyG. Pascal Zachary is a foreign correspondent for The Wall Street Journal when he finds love in, of all places, the zoo in Accra, Ghana. That is where he meets Chizo Okon, the surrogate mother for an orphaned chimpanzee. In Married to Africa, Zachary tells their warm and humorous story, which is as much about the marriage of two cultures as it is about the marriage of two people.
Marrying Off Mother and Other Stories
by Gerald DurrellHumorous stories of the author's travels and the eccentric people and animals he has encountered. Author was a British naturalist.
Marseille
by M.F.K. FisherA Vintage Shorts Travel Selection Nowhere in the world did the beloved food and travel writer M.F.K Fisher feel more at ease than in the port of Marseille. From her timeless A Considerable Town, published as part of Two Towns in Provence, here is her affectionate introduction to the old streets and bustling waterfront of France's second city. "I first spent a night there in late 1929, and since then I have returned even oftener than seems reasonable," says Fisher of her long-term love affair with the city by the sea. In these recollections she paints a vibrant, sun-drenched portrait of the distinctive character of Marseille and its residents, the insolite or "indefinable" identity that makes it unlike anywhere else. As she reflects on the history, the culture and, of course, the foods, that make Marseille what it is, Fisher brings the city to life as only she can. An eBook short.
The Marseille Caper
by Peter MayleLovable rogue and sleuth extraordinaire Sam Levitt is back in another beguiling, as-only-Peter-Mayle-can-write-it romp through the South of France. At the end of The Vintage Caper, Sam had just carried off a staggering feat of derring-do in the heart of Bordeaux, infiltrating the ranks of the French elite to rescue a stolen, priceless wine collection. With the questionable legality of the adventure--and the threat of some very powerful enemies!--Sam thought it'd be a while before he returned to France, especially with the charms of the beautiful Elena Morales to keep him in Los Angeles. But when the immensely wealthy Francis Reboul--the victim of Sam's last heist but someone who knows talent when he sees it--asks our hero to take a job in Marseille, it's impossible for Sam and Elena to resist the possibility of further excitement . . . to say nothing of the pleasures of the region. Soon the two are enjoying the coastal sunshine and the delectable food and wine for which Marseille is known. Yet as a competition over Marseille's valuable waterfront grows more hotly disputed, Sam, representing Reboul, finds himself in the middle of an increasingly intrigue-ridden and dangerous real-estate grab, with thuggish gangsters on one side and sharklike developers on the other. Will Sam survive this caper unscathed? Will he live to enjoy another bowl of bouillabaisse? All will be revealed--with luck, savvy, and a lot of help from Sam's friends--in the novel's wonderfully satisfying climax.
Marseille Mix
by William FirebraceA journey through the history, cultures, and societies of Marseille.There are many Marseilles, or at least many versions of Marseille: seaside village, haven of gangsters, gateway to the East, city of immigrants and outcasts. It is by turns the dull bourgeois provincial town where nothing ever happens and the mysterious unknowable city of the Mediterranean. In Marseille Mix, William Firebrace explores the many Marseilles, the invented and the actual. Leading readers down narrow streets, through undulating terrain that seems at once, or serially, Italian, Greek, Levantine, and North African, Firebrace traces the history and culture of Marseille through landscapes, buildings, food, films, literature, and criminology. In seven chapters, in writing that is by turns essay, narrative, description, list, recipe, glossary, and conversation, Firebrace investigates the city&’s defining mix. He tells stories of famous Marseillais, including Marcel Pagnol and Antonin Artaud, and famous visitors, including the dying Arthur Rimbaud and Walter Benjamin (who wrote about one visit in &“Hashish in Marseille&”). He describes the brief period when Marseille was the point of departure for European refugees fleeing the Nazis and the city&’s mixture of desperation and decadence during the Vichy regime. He visits the basilica of Notre Dame de la Garde and gazes down from its terrace at the panoramic view: an agglomeration of neighborhoods and landscapes that became a city.
Marseille, Port to Port
by William KornblumMarseille, France’s sunny second city, is a beguiling place. A major Mediterranean port, it beckons to urban wanderers and anyone enthralled by cities in all their multiplicity. Marseille’s ancient streets tell stories of fires, plagues, wars, decay, and regrowth. Waves of people of diverse ethnic and religious backgrounds have made their way there, and many have found homes for themselves. Although the city hosts visitors from around the world, France’s social and political fault lines are on full display. For all its charm, Marseille struggles to overcome its reputation for corruption and crime.William Kornblum—an eminent urban sociologist and a veteran traveler in the Francophone world—invites readers on an exploration of a changing city. Blending travelogue and social observation, he roams Marseille’s neighborhoods and regions in the company of writers, scholars, activists, and ordinary people. The living history of the city comes through in Kornblum’s character sketches and the stories that his guides tell. Relishing Marseille’s coasts and crags and reveling in its rich maritime culture, they discuss the political, social, and environmental challenges the city faces. Kornblum also draws connections with his hometown, New York City, which like Marseille is a deindustrialized port city increasingly dependent on the production and consumption of culture.Offering a captivating and thoughtful portrait of the city and its citizens, this book is for all readers who have ever wondered what makes Marseille so distinctive.
The Marsh Arabs
by Wilfred Thesiger Jon Lee AndersonDuring the years he spent among the Marsh Arabs of southern Iraq-long before they were almost completely wiped out by Saddam Hussein-Wilfred Thesiger came to understand, admire, and share a way of life that had endured for many centuries. Traveling from village to village by canoe, he won acceptance by dispensing medicine and treating the sick. In this account of a nearly lost civilization, he pays tribute to the hospitality, loyalty, courage, and endurance of the people, and describes their impressive reed houses, the waterways and lakes teeming with wildlife, the herding of buffalo and hunting of wild boar, moments of tragedy, and moments of pure comedy in vivid, engaging detail.
Marshall
by Jane Ammeson Susan Collins Marshall Historical SocietyA charming Michigan town and recipient of the Dozen Distinctive Destinations award by the National Trust for Historic Preservation, Marshall boasts homes and businesses that are immaculately restored architectural gems whose styles include Gothic Revival, Queen Anne, and Second Empire. To stroll along the streets here, past the Honolulu House, home to the Marshall Historical Society and a paean to a 19th-century judge's passion for the tropics, toward the National House, an old stagecoach inn dating back to the 1840s and now a thriving bed-and-breakfast, is to appreciate the homage to the past that has kept this jewel of a town a major travel destination for those who honor history. History comes alive to those dining at Winn Schuler's, the oldest restaurant in the state and a mainstay in downtown Marshall since the beginning of the 20th century. In Marshall, it is easy to step back in time and enjoy all that life had to offer to travelers of a different era.
Marshall
by Pat Smith-Gasperson Harrison County Museum Lucile Estell Joyce WilliamsonNestled among towering pine trees in East Texas is the city of Marshall. Marshall is closely identified with Caddo Lake, a massive body of water located northeast of the town. According to the Caddo Indians who first inhabited this land, the mysterious lake was formed overnight from an earthquake. Spanish and French explorers sought to claim the land as their own in the 16th century, and American settlers arrived here in about 1830. The city of Marshall was founded in 1842, eventually becoming the county seat of Harrison County. With the arrival of the Texas and Pacific Railroad after the Civil War, Marshall became known as the "Gateway to Texas," and the town prospered. Today education plays an important role in the local economy, and Marshall is the home of Wiley College, East Texas Baptist University, and Texas State Technical Institute. Life in Marshall continues to revolve around the town square, with the majestic, restored courthouse at its center.
Marshall County
by Marshall County Historical Society Sherrill Wadham SparksThe Oregon-California Trail carried more than 100,000 settlers west over the prairies of the future state of Kansas in the mid-1800s. Pioneers and Pony Express riders crossed the Big Blue River at Independence Crossing or at Frank Marshall's ferry near present-day Marysville. In 1846, members of the Donner Party discovered and named Alcove Spring, now one of 20 county sites listed in the National Register of Historic Places. The Kansas Territorial Legislature established Marshall County in 1855. After the Civil War, rich soil and abundant water attracted farmers, and its location attracted railroads and industry. Today, the same occupations still sustain the 16 towns and villages. As the "Gateway to the Flint Hills," the county's rolling hills are dotted with picturesque prairie, woods, limestone outcrops, rivers, and creeks. Even though the county is a crossroads for modern highways US 36 and US 77, pioneer wagon ruts are still visible in Marshall County.
Martha's Vineyard: A History (Brief History)
by Thomas DresserMartha's Vineyard is cherished by many as a summer paradise, but few know of its rich past. Descendants of the first Native American inhabitants still reside on the Vineyard. Once a critical whaling hub, the island's success drew in newcomers from around the world. Following the Civil War, land developers set their sights on attracting tourists to the island's scenic beaches, and soon thereafter, a visit from President Grant established Martha's Vineyard as a vacation haven. From a movement to secede from Massachusetts to the making of the summer blockbuster Jaws, author Thomas Dresser weaves together the threads of the Vineyard's fascinating history. Discover how this remarkable island adapted to the times and came to be one of the most sought-out vacation destinations on the East Coast.
Martin County (Images of America)
by Chris HanningWhen the first settlers arrived in Martin County in March 1856, the county was part of Brown and Faribault Counties. Perhaps these settlers heard the stories told by soldiers who passed through the region. They spoke of the many lakes and streams of clear water and abundant fish and waterfowl, ever-popular fur-bearing mammals, and timber stands where elk, deer, and buffalo foraged. Word spread fast, and by the winter of 1856-1857, the population of Martin County exploded to 20 men, 9 women, and 23 children. Martin County provides a visual record of the many cities in the county, from Dunnell to Truman and back down to East Chain and all the rest in between. There are photographs of the blizzard of 1881, a 1918 Red Cross auction, men balancing on telephone poles, and much more.
Marvelous Possessions: The Wonder of the New World
by Stephen GreenblattExplores how Europeans of the late Middle Ages and early modern period represented newly discovered exotic peoples in travel narratives, judicial documents, and official reports. Especially shows how the sense of the marvellous was primarily used to encourage the appropriation of new lands (but not always).
The Mary Celeste Ghost Ship (History's Mysteries)
by Anita Nahta AminIn 1872, the Mary Celeste merchant ship set sail from New York, bound for Italy. About a month later, it was spotted adrift in the ocean. The crew had vanished. The ship’s charts were found scattered, and crew members’ belongings were still onboard. The lifeboat was missing. What happened to the crew? Explore the theories behind the crew’s disappearance and why it has become one of history’s greatest mysteries.
Mary Kingsley: A Victorian in the Jungle (Routledge Revivals)
by Olwen CampbellThe name of Mary Kingsley deserves to be more widely known than it is today. A woman of rare abilities and boundless courage, living in an age when the narrowest Victorian conventions about the duties of daughters in the home still prevailed, she nevertheless achieved fame and distinction as a traveller in the wildest regions of West Africa, a writer, an ethnologist, and an expert on Colonial Government.As a young woman, Mary Kingsley had no life beyond the strict confines of her home; not until 1892, when she was thirty, did freedom come to her. Instantly this astonishing young woman began the work, which was to lead her to remote, unexplored regions of ‘the Coast’. Along unmapped rivers, to a study of cannibals, and in England, to a political struggle to which she wholeheartedly gave herself for the welfare of the peoples of West Africa, until her death in 1900.In vivid, discursive travel books, Mary Kingsley described her experiences with immense detachment and humour. These lengthy works have long been out of print, but in Mary Kingsley: A Victorian in the Jungle (first published in 1957.) Olwen Campbell, by presenting selected extracts, preserves in a concise form the record of these strange adventures. But the adventures themselves are only a part of a remarkable life story. The effects on Mary Kingsley’s character of her oppressive home life are fully brought out for the first time, and some explanation is suggested of a most enigmatic personality. Fresh light is also thrown on her political work, and her character, by a number of extracts from a series of remarkable letters, never before published.