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Selected Travel Writing: Journey Without Maps and The Lawless Roads

by Graham Greene

A pair of revelatory travel memoirs from &“a superb storyteller . . . [who] had a talent for depicting local color&” (The New York Times). &“One of the finest writers of any language,&” British author Graham Greene embarked on two awe-inspiring and eye-opening journeys in the 1930s—to West Africa and to Mexico (The Washington Post). Greene would find himself both shaken and inspired by these trips, which would go on to inform his novels. Journey Without Maps: When Graham Greene set off from Liverpool in 1935 for what was then an Africa unmarked by colonization, it was to leave the known transgressions of his own civilization behind for those unknown. First by cargo ship, then by train and truck through Sierra Leone, and finally on foot, Greene embarked on a dangerous and unpredictable 350-mile, four-week trek through Liberia with his cousin and a handful of servants and bearers into a world where few had ever seen a white man. For Greene, this odyssey became as much a trip into the primitive interiors of the writer himself as it was a physical journey into a land foreign to his experience. &“One of the best travel books [of the twentieth] century.&” —The Independent The Lawless Roads: This eyewitness account of religious and political persecution in 1930s Mexico inspired The Power and the Glory, the British novelist&’s &“masterpiece&” (John Updike). In 1938, Greene, a burgeoning convert to Roman Catholicism, was commissioned to expose the anticlerical purges in Mexico. Churches had been destroyed, peasants held secret masses in their homes, religious icons were banned, and priests disappeared. Traveling under the growing clouds of fascism, Greene was anxious to see for himself the effect it had on the people. Journeying through the rugged and remote terrain of Chiapas and Tabasco, Greene&’s emotional, gut response to the landscape; the sights and sounds; the oppressive heat; and the people&’s fear, despair, resignation, and fierce resilience makes for a vivid and powerful chronicle. &“[A] singularly beautiful travel book.&” —New Statesman

Selkirk's Island

by Diana Souhami

Biographer Diana Souhami tells the story of Alexander Selkirk (1680- 1721), marooned on a remote island west of South America in the early 18th century; his experiences inspired Defoe's novel, Robinson Crusoe. Souhami draws from several resources, including accounts by Selkirk, his rescuers, fellow crewmen, and eighteenth century writers, petitions by two women each claiming to be Selkirk's wife, and historical maritime documents. She combines these with her own experiences of living for three months on the island to give the reader a sense of who Selkirk was, and what he really experienced during his four, solitary years on the desert island. Illustrated with black-and-white maps, charts, and photographs, this academic work is accessible to the general reader. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Selling Sex in the Silver Valley: A Business Doing Pleasure

by Dr Heather Branstetter

Once the largest silver producer in the world, Wallace became notorious for labor uprisings, hard drinking, gambling and prostitution. As late as 1991, illegal brothels openly flourished because locals believed that sex work prevented rape and bolstered the economy, so long as it was regulated and confined to a particular area of town. The madams enjoyed unprecedented status as influential businesswomen, community leaders and philanthropists, while elsewhere a growing aversion to the sex trade drove red-light districts underground. Dr. Heather Branstetter’s research features previously unpublished archival materials and oral histories as she relates the intimate details of this unlikely story.

Selling the Amish: The Tourism of Nostalgia (Young Center Books in Anabaptist and Pietist Studies)

by Susan L. Trollinger

More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple.Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year.This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it?Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.

Selling the Sea: An Inside Look at the Cruise Industry

by Bob Dickinson Andy Vladimir

An insider's view of how the cruising business operates. "Selling the Sea" offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated "Second Edition" features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Bob Dickinson is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.

Selling the Sights: The Invention of the Tourist in American Culture (Early American Places #16)

by Will B. Mackintosh

A fascinating journey through the origins of American tourismIn the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist.In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences.Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.

Selma (Images of America)

by Sharon J. Jackson

On April 2, 1865, one of the last battles of the Civil War destroyed nearly three-fourths of Selma and effected tremendous change in the lives of its people. At the war's beginning, Selma became a transportation center and one of the main manufacturing centers supporting the South's war effort. Its foundries produced much-needed supplies and munitions, and its naval yard constructed Confederate warships. A century later, Selma again became the scene of a dramatic struggle when it served as the focal point of the voting-rights movement. On Sunday, March 7, 1965, approximately 600 marchers set out from Brown Chapel A.M.E. Church on US Highway 80, headed for Montgomery to petition the state legislature for reforms in the voter-registration process. They were met six blocks outside of town at the Edmund Pettus Bridge by state and local law enforcement and were turned back with Billy clubs and tear gas--the day became known as "Bloody Sunday." On March 25, after much discussion and a court injunction, some 25,000 marchers finally crossed the Edmund Pettus Bridge on their way to Montgomery.

Seneca Falls

by Kathy Jans-Duffy Frances T. Barbieri

A village located along the Seneca River, Seneca Falls was incorporated in 1831 and was soon linked to the Erie Canal by the Cayuga Seneca Canal. The women's suffrage movement was born in Seneca Falls when the first Women's Rights Convention, led by Elizabeth Cady Stanton, was held on July 19 and 20, 1848. Seneca County and Seneca Falls were also part of the Underground Railroad, and prominent citizens such as Ansel Bascom and Henry Seymour worked with freedom seekers in the decades before the Civil War. The town's knitting mills produced socks for the army during the war, second only to New York City in production. Many famous people also came to Seneca Falls to rally around the town's causes, among them are Lucretia Mott, Frederick Douglass, Garrett Smith, and Susan B. Anthony.

Sense of Place and Place Attachment in Tourism (Contemporary Geographies of Leisure, Tourism and Mobility)

by C. Michael Hall Girish Prayag Ning Chris Chen

Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies because it both contributes to, and is affected by, tourism. This book, written by notable authors in the field, examines sense of place and place attachment in terms of a typology of sense of place/place attachment that includes genealogical/historical, narrative/cultural, economic, ideological, cosmological, and dynamic elements. Dimensions of place attachment such as place identity, place dependence, and affective attachment are discussed as well as place marketing, place making, and destination management. Complete with a range of illustrative international cases and examples ranging from Santa Claus to the importance of place in indigenous and traditional cultures, this book represents a substantial addition to knowledge on the inseparable relationship between tourism and place and will be of great interest to all upper-level students and researchers of Tourism.

Sensory Tourism: Senses and SenseScapes Encompassing Tourism Destinations

by Carlos Ferreira Karen Davies Rubén C. Lois-González Gunnar Thór Jóhannesson Professor Katrín Anna Lund Carla Fraga Elisa Alén González Philip Stone Tim Taylor Trinidad Domínguez Vila Kathryn Terzano Émilie Crossley Hilary Becker Sara Duerte Prof. Dr. Hairul Nizam Ismail Sofie Scheen Jahnsen Claudette John Margaret Kenna Jaciel Gustavo Kunz Sharanya M Chandru M C Dr Velvet Nelson Dr Nur Haizum Rahman Breixo Martins Rodal Carlos Alberto Romarís Lucia Rubio Bidisha Sarkar Dr Deborah Slater Patricia A. Stokowski Dr Pola Wang Dr Aristeidis Gkoumas Dr Nur Hidayah Rahman

Tourism offers countless global locations, providing a multitude of sensory experiences. These include commercialised tourism products such as saunas and floatation tanks through to natural phenomenon such as mountains and wilderness destinations. Consequently, sensory elements are a curious concept within tourism because every destination provides a sensory experience of one kind or another. The first of its kind, this book examines holidays and tourism through sensory perceptions which either encourage or deter consumers. It studies sensoryscapes and how they effect and affect tourism at destinations and be linked with the development of tourist niches, reflecting the segmenting of the mass market tourism into smaller segments. Finally, it reflects on how with increased urbanisation there a growing need is to find quiet spaces, free from urban or anthropogenic noise, such as silent retreats and dark sky meditation holidays. Escape has always been one of the main components of tourism development together with attraction to spatial locations that match tourists' needs. Structed to address each of the senses separately, this book provides a: · wide range of case studies from interdisciplinary backgrounds · links amongst common themes across the various threads of research on sensory experiences · theoretical framework and practical application for sensory tourism. It will be of interest to those studying tourism management as well as wider social science disciplines.

Seoul Book of Everything: Everything You Wanted to Know About Seoul and Were Going to Ask Anyway (Book Of Everything Ser.)

by Tim Lehnert

Your key to the South Korean city&’s neighborhoods, green spaces, and urban design, as well as its history, museums, pop culture, shopping, and more. From ancient royal palaces and Korean traditional houses to all-night markets, N Seoul Tower, and the club scene, no city combines the ancient and the contemporary quite like Seoul. Local experts weigh in on one of the world&’s most dynamic cities, including contributions from Robert Neff, Tracey Stark, Daniel Gray, Kim Young-sook, Joel Levin, Michael J. Meyers, and Mary Crowe. A comedian details the five things you must bring to Korea, a food writer picks five favorite restaurants, and a prominent meteorologist provides the low-down on Seoul&’s climate. You&’ll also find insider takes on local mountains and ghosts, as well as movies, tea houses, night spots, the economy, cultural treasures, essential reads, Buddhist shrines, and Seoul&’s amazing postwar evolution. From the DMZ, the Han River, and Cheonggyecheon Stream to navigating local dining, linguistics, and cultural practices, this completely updated reference will become your go-to book on the &“Land of the Morning Calm.&”

Seoul Like a Local: By the People Who Call It Home (Local Travel Guide)

by Allison Needels Beth Eunhee Hong Arian Khameneh Charles Usher

Keen to explore a different side of Seoul? Like a Local is the book for you.This isn&’t your ordinary travel guide. You won&’t find N Seoul Tower or K-Star Road in these pages, because that&’s not where Seoulites hang out. Instead, you&’ll meet the locals at raucous barbecue joints, forward-thinking galleries and underground music dens – and that&’s where this book takes you.Turn the pages to discover:- The small businesses and community strongholds that add character to this vibrant city, recommended by true locals.- 6 themed walking tours dedicated to specific experiences such as flea markets and movie theatres.- A beautiful gift book for anyone seeking to explore Seoul. - Helpful &‘what3word&’ addresses, so you can pinpoint all the listed sights.Compiled by four proud Seoulites, this stylish travel guide is packed with Seoul&’s best experiences and hidden spots, handily categorized to suit your mood and needs.Whether you&’re a restless on the hunt for a new hangout, or a visitor keen to discover a side you won&’t find in traditional guidebooks, Seoul Like A Local will give you all the inspiration you need. About Like A Local:These giftable and collectable guides from DK Eyewitness are compiled exclusively by locals. Whether they&’re born-and-bred or moved to study and never looked back, our experts shine a light on what it means to be a local: pride for their city, community spirit and local expertise. Like a Local Seoul will inspire readers to celebrate the secret as well as the iconic – just like the locals who call the city home. Looking for another guide to Seoul? Explore further with our DK Eyewitness or Top 10 guides to Seoul.

September to Remember: Savoring the Olde Ways Series: Book Three (Savoring the Olde Ways Series)

by Carole Bumpus

Join Carole Bumpus and her husband in Book Three of the Savoring the Olde Ways series as they take you on their first culinary trek through Italy, including regions of Lombardy, Tuscany, Compania, Apulia, and Lazio. Embrace unforgettable characters such as lovely guides Lisa and Margarita, who introduce you to the &“true Italian experience.&” Sup on traditional foods (cucina povera) including local tortelli, pappardelle al cinghiale (wild boar), bistecca all Fiorentina, pasta alla vongole (clams), or saltimbocca alla Romana. Sip regional wines, along with memorable digestivos like limoncello and grappa. Find yourself dancing at harvest festivals, climbing through Etruscan tombs, traipsing among Roman ruins, or bathing in ancient Roman termés (hot springs). Climb to the heights in elegant Capri on the gorgeous Amalfi Coast, or to the top of the &“holiest of holies&” at St. Peter&’s Basilica. Soak up ancient and cultural history in Milan, Firenze (Florence), Amalfi, Pompeii, Lecce, and Rome. Bask in the sun and opalescent waters along the rugged coasts of the Tyrrhenian and Adriatic Seas. And, best of all, capture a rare glimpse into the secrets of the Mediterranean psyche while sharing a good meal with new friends. It is truly the trip of a lifetime.

Sequim-Dungeness Valley

by Katherine Vollenweider

Mastodons roamed the plains of Sequim and Dungeness in the years following the recession of the Cordilleran ice sheets. Millennia later, the villages of S'Klallam were home to those who saw settlers disembarking on the periphery of coastal wilderness. Ancient stands of spruce, cedar, and fir fell in the 1800s, clearing the land for agriculture. By the 1900s, the region exported wheat, potatoes, hay, and oats and became prime dairy land. This compilation of historic photographs illustrates the area's history from the 1800s to 1930 and is complimented by information from archival documents sequestered in historical collections throughout the Puget Sound and at the Museum and Arts Archive in Sequim.

Sequins for a Ragged Hem (Black Britain: Writing Back #8)

by Amryl Johnson

A beautifully atmospheric memoir and travelogue from poet Amryl Johnson depicting her journey from the UK to Trinidad in the 1980s'Memories demanded that I complete this book. If what I experienced was, in fact, a haunting, I believe I have now laid these ghosts to rest in a style which I hope will satisfy even the most determined ones.'Amryl Johnson came to England from Trinidad when she was eleven. As an adult in 1983, ready for a homecoming, she embarks on a journey through the Caribbean searching for home, searching for herself.Landing in Trinidad as carnival begins, she instantly surrenders to the collective, pulsating rhythm of the crowd, euphoric in her total freedom. This elation is shattered when she finds the house where she was born has been destroyed. She cannot escape - nor wants to - from the inheritance of colonialism.Her bittersweet welcome sets the tone for her intoxicating exploration of these distinct islands. In evocative, lyrical prose Sequins for a Ragged Hem is an astonishingly unique memoir, interrogating the way our past and present selves live alongside one another.Selected by Booker Prize-winning author Bernardine Evaristo, this series rediscovers and celebrates pioneering books from Black Britain and the diaspora, which remap the nation and reframe our history.

Sequoia and Kings Canyon National Parks

by Mike White

The southern High Sierra, including Sequoia and Kings Canyon National Parks and the surrounding John Muir, Jennie Lakes, and Monarch Wildernesses, is one of the most magnificent natural areas in the world. Blessed with the largest trees on earth (giant sequoias), one of the deepest canyons in North America (Kings Canyon), and the highest mountain in the continental U.S. (Mt. Whitney), the greater Sequoia-Kings Canyon region offers unparalleled mountain majesty. Along with such superlatives, hundreds of miles of trail provides access to a boundless number of high mountain lakes, wildflower-covered meadows, cascading streams, deep forests, and craggy peaks. Mike White's guide is the only comprehensive guide to this portion of John Muir's Range of Light.

Serbia - Culture Smart!

by Lara Zmukic

Serbia, a landlocked country at the crossroads of Central and Southeastern Europe, covers the southern part of the Pannonian plain and the central part of the Balkans. The dominant power in the former Yugoslavia, it has had a bad press in the West. However, the truth is much more nuanced and interesting than that portrayed by the media. Serbia is a country with wonderful scenery, architectural riches, and a vibrant arts scene, waiting to be discovered by Westerners. Serbs are proud, passionate, and generous people with an independent streak. They have always had to fight for survival, first against the Ottoman Turks and then against the Habsburg Empire. Following the First World War, they took the lead in forming independent Yugoslavia. They resisted Hitler heroically. Under Tito's rule Yugoslavia steered an independent course. After his death the multinational state disintegrated amid bitter conflict. The war over the secession of the province of Kosovo saw Serbia bombed by NATO forces for two and a half months. The Serbian people's reaction to their hardline Communist regime was the Bulldozer Revolution--a campaign of civil resistance that returned the country to democracy in 2000. Against this turbulent backdrop, the visitor to Serbia needs to be well informed and sensitive to people's feelings. Culture Smart! Serbia introduces you to a diverse, complex, and dynamic society. It offers background information on Serbian history and customs, and essential advice on what to expect and how to behave in different circumstances. If you show interest and respect, you will receive a warm welcome and lasting loyalty in return.

Serengeti IV: Sustaining Biodiversity in a Coupled Human-Natural System

by John M. Fryxell Anthony R. E. Sinclair Kristine L. Metzger Simon A. R. Mduma

The vast savannas and great migrations of the Serengeti conjure impressions of a harmonious and balanced ecosystem. But in reality, the history of the Serengeti is rife with battles between human and non-human nature. In the 1890s and several times since, the cattle virus rinderpest at last vanquished in 2008 devastated both domesticated and wild ungulate populations, as well as the lives of humans and other animals who depended on them. In the 1920s, tourists armed with the world s most expensive hunting gear filled the grasslands. And in recent years, violence in Tanzania has threatened one of the most successful long-term ecological research centers in history. "Serengeti IV," the latest installment in a long-standing series on the region s ecology and biodiversity, explores the role of our species as a source of both discord and balance in Serengeti ecosystem dynamics. Through chapters charting the complexities of infectious disease transmission across populations, agricultural expansion, and the many challenges of managing this ecosystem today, this book shows how the people and landscapes surrounding crucial protected areas like Serengeti National Park can and must contribute to Serengeti conservation. In order to succeed, conservation efforts must also focus on the welfare of indigenous peoples, allowing them both to sustain their agricultural practices and to benefit from the natural resources provided by protected areas an undertaking that will require the strengthening of government and education systems and, as such, will present one of the greatest conservation challenges of the next century. "

Serge Bastarde Ate My Baguette: On the Road in the Real Rural France

by John Dummer

When John decamps to France to start up as an antiques dealer, he doesn’t count on meeting Serge Bastarde. The lovable rogue offers to teach John the tricks of the trade in return for help in a series of unscrupulous schemes. Filled with eccentric characters and unlikely adventures, this is a hilarious romp through the real rural France.

Serge Bastarde Ate My Baguette: On the Road in the Real Rural France

by John Dummer

When John decamps to France to start up as an antiques dealer, he doesn’t count on meeting Serge Bastarde. The lovable rogue offers to teach John the tricks of the trade in return for help in a series of unscrupulous schemes. Filled with eccentric characters and unlikely adventures, this is a hilarious romp through the real rural France.

Service Excellence in Tourism and Hospitality: Insights from Asia (Tourism, Hospitality & Event Management)

by K. Thirumaran Dirk Klimkeit Chun Meng Tang

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. Based on fresh empirical evidence from the field, this book captures the different approaches and challenges to service excellence in the Asian tourism and hospitality industry. Focusing on hotels, attractions, transport providers and other segments in tourism and hospitality, this book presents new case studies underlining and detailing global and local travel industry practices. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.

Service Failures and Recovery in Tourism and Hospitality: A Practical Manual

by Erdogan Koc Dallen Timothy Hakan Boz Aybeniz Akdeniz Ar Umut Avci Gulnil Aydin Melissa A. Baker Kemal Birdir Huey Chern Boo Ugur Caliskan Celil Cakici Ali Dalgic Christina K. Dimitriou Mariangela Franch Ozan Guler Jong-Hyeong Anna Irimiás Petranka Kelly Kawon Kim Jennifer Lawlor Minwoo Lee Poh Theng Loo Gábor Michalkó Michael Mulvey Isil Arikan Saltik Derya Toksöz

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources. The customizable lecture slides can be found at: www.cabi.org/openresources/90677

Service Failures and Recovery in Tourism and Hospitality: A Practical Manual

by Erdogan Koc

Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources. The customizable lecture slides can be found at: www. cabi. org/openresources/90677

Service Included: Four-Star Secrets of an Eavesdropping Waiter

by Phoebe Damrosch

Kitchen Confidential meets Sex and the City in this delicious, behind-the-scenes memoir from the first female captain at one of New York City's most prestigious restaurants. While Phoebe Damrosch was figuring out what to do with her life, she supported herself by working as a waiter. Before long she was a captain at the New York City four-star restaurant Per Se, the culinary creation of master chef Thomas Keller. Service Included is the story of her experiences there: her obsession with food, her love affair with a sommelier, and her observations of the highly competitive and frenetic world of fine dining. She also provides the following dining tips: Please do not ask your waiter what else he or she does. Please do not steal your waiter's pen. Please do not say you're allergic when you don't like something. Please do not send something back after eating most of it. Please do not make faces or gagging noises when hearing the specials-someone else at the table might like to order one of them. After reading this book, diners will never sit down at a restaurant table the same way again.

Service Quality Management in Hospitality, Tourism, and Leisure

by Beverley Sparks Connie Mok Jay Kadampully

Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world.This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.

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