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A Practical Guide to Event Promotion

by Nigel Jackson Katie Angliss

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

The Practical Guide to Managing Event Venues

by Philip Berners

This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, financial accountability, risk, interdepartmental communication, onsite procedures and post-event evaluation. This is a fundamental resource for all event management and hospitality students. It is also a book for anybody who manages a venue or is a venue event manager. The Practical Guide to Managing Event Venues makes the business of venue management appealing, understandable and achievable.

A Practical Guide to Managing Tourist Experiences

by Isabelle Frochot

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.

The Practical Guide to Organising Events (The Practical Guide to Events and Hotel Management Series)

by Philip Berners

The Practical Guide to Organising Events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management – pre-event, on-site and post-event – offering essential practical insight and guidance throughout the whole process. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. This is a fundamental resource for all events management students running and organising an event as part of their degree programme. It is also a book for anybody who just happens to be tasked with organising an event such as an office party, a social networking event, Christmas party or family wedding. Based on experience, using real-life case studies and anecdotal examples, The Practical Guide to Organising Events ultimately makes the business of events management appealing, understandable and achievable.

The Practical Guide to Understanding and Raising Hotel Profitability (The Practical Guide to Events and Hotel Management Series)

by Adrian Martin

The Practical Guide to Understanding and Raising Hotel Profitability offers a comprehensive, easy-to-follow breakdown of how to understand profit and loss accounts for hotels. It offers practical advice on how to maximise the profits of this customer-facing business and improve performance results. Chapters cover every aspect of the profit and loss account including marketing, accommodation, food and beverage sales, quality, budgeting, event sales, and all the corresponding costs involved. It explains all the relevant KPIs and industry quirks within the profit and loss document as well as industry benchmarks to equip the reader with the skills to attend high level meetings, complete finance-based assignments and ultimately run their own business. Valuable tips from leading professionals within the industry are included throughout, giving advice on how to improve hotels’ financial results and positively influence net profit through everyday actions. Packed full of practical case studies and written in an easy-to-read-style, this book is essential reading for hospitality students and current hospitality and hotel managers.

The Practical Guide to Wedding Planning

by Marie Haverly

This concise yet comprehensive guide offers highly practical insights and advice to those wanting to plan weddings as a career choice. Chapters take the reader through all the essential steps to creating the perfect wedding, including the clients, budgeting, the venue, the ceremony, food and beverages, stationery and so on. The many business aspects of starting a career in wedding planning are also covered, including marketing and pricing strategy. Written in an engaging and highly accessible style, this guide assumes no prior knowledge of the industry and is ideal for those just starting their careers. Packed full of case studies, activities, example forms, timetables, calendars and helpful checklists, this is a guide that readers will undoubtedly come back to again and again as they gain more experience in the world of wedding planning. Written by a highly experienced ex-wedding planner, this will be invaluable reading for those looking to enter or progress in the world of wedding planning, those already working in the industry, studying an events management programme, or perhaps looking for a career change.

Practical Indonesian Phrasebook: A Communication Guide

by John Barker

This is a handy, travel-sized Indonesian phrasebook with additional information about the Indonesian language.<P><P>As any seasoned traveler knows, the ability to communicate in the language of the country you are visiting makes a very big difference in the experiences you have. Even a basic grasp of a few essentials will help you to relate to the people, get where you want to go, pay the right prices, and get much more out of your visit. That's the reason for this book which is designed especially for travelers to Indonesia and Malaysia. The emphasis is on effective communication, not grammar rules or tourist phrases. It is organized to be as simple, concise, and useful as possibly. With this book and a few hours of practice you can start communicating in Indonesian or Malay.The main focus of the book is Indonesia and Indonesian. However, since Malay is very closely related language, you will be able to make use of it quite effectively in both countries. Key features of Practical Indonesian Phrasebook are:Very compact travel sizeHundreds of useful Indonesian words and phrasesArranged by topic and situation for easy useIndonesian grammar, pronunciation and body-language guidesGlossary and appendix for easy reference and conversion to Malay

Practical Japanese

by Jun Maeda

This is a concise and effective Japanese phrase book and study guide with color picture and accompanying exercises for each section.This book has several exercises for each lesson. And, to get acquainted with Japanese culture, the student may enjoy the photos which the author has provided as a visual aid. Complicated grammatical explanations are omitted, since detailed explanations sometimes discourage people from actually speaking. Only the essential points in pronunciation and grammar are given, and the Japanese phrases and sentences are repeated presented in each lesson, so that the student can easily learn the phrases and practice using them without hesitancy or discouragement. Key features of Practical Japanese are:Over 350 essential Japanese words and 96 pages of practical conversational usage25 carefully structured lessons to reinforce Japanese vocabulary and Japanese grammarAccompanying practice exercises for every lessonAll words and phrases are shown in written Japanese-Kanji and Kana (Hiragana and Katakana), Romanized Japanese (Romanji), and EnglishOver 200 simple illustrationsA concise pronunciation guideBusinesspeople and tourists as well as the student or prospective foreign resident in Japan, young or old will find this Japanese phrasebook a helpful and enjoyable tool in speaking Japanese for the first time.

Practical Japanese

by Jun Maeda

This is a concise and effective Japanese phrase book and study guide with color picture and accompanying exercises for each section.This book has several exercises for each lesson. And, to get acquainted with Japanese culture, the student may enjoy the photos which the author has provided as a visual aid. Complicated grammatical explanations are omitted, since detailed explanations sometimes discourage people from actually speaking. Only the essential points in pronunciation and grammar are given, and the Japanese phrases and sentences are repeated presented in each lesson, so that the student can easily learn the phrases and practice using them without hesitancy or discouragement. Key features of Practical Japanese are:Over 350 essential Japanese words and 96 pages of practical conversational usage25 carefully structured lessons to reinforce Japanese vocabulary and Japanese grammarAccompanying practice exercises for every lessonAll words and phrases are shown in written Japanese-Kanji and Kana (Hiragana and Katakana), Romanized Japanese (Romanji), and EnglishOver 200 simple illustrationsA concise pronunciation guideBusinesspeople and tourists as well as the student or prospective foreign resident in Japan, young or old will find this Japanese phrasebook a helpful and enjoyable tool in speaking Japanese for the first time.

Practical Tourism Research

by Stephen Smith

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

Practical Tourism Research (CABI Tourism Texts)

by Stephen Smith

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis and Geographic Information Systems (GIS) - retains the approachable, personal writing style of the previous edition. Also including an increased use of handy pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants and managers.

Practical Tourism Research 2nd Edition

by Stephen L.J. Smith

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understanding, managing, and conducting research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing - reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. - uses recent, real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis, and Geographic Information Systems (GIS) - retains the approachable, personal writing style of the previous edition. Incorporating an increased use of handy, pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants, and managers.

Practically Invisible: Coastal Ecuador, Tourism, and the Politics of Authenticity

by Kimbra Smith

<p>The community of Agua Blanca, deep within the Machalilla National Park on the coast of Ecuador, found itself facing the twenty-first century with a choice: embrace a booming tourist industry eager to experience a preconceived notion of indigeneity, or risk losing a battle against the encroaching forces of capitalism and development. The facts spoke for themselves, however, as tourism dollars became the most significant source of income in the community. <p>Thus came a nearly inevitable shock, as the daily rhythms of life--rising before dawn to prepare for a long day of maintaining livestock and crops; returning for a late lunch and siesta; joining in a game of soccer followed by dinner in the evening--transformed forever in favor of a new tourist industry and the compromises required to support it. As <i>Practically Invisible</i> demonstrates, for Agua Blancans, becoming a supposedly "authentic" version of their own indigenous selves required performing their culture for outsiders, thus becoming these performances within the minds of these visitors. <p>At the heart of this story, then, is a delicate balancing act between tradition and survival, a performance experienced by countless indigenous groups.</p>

The Practice of Graduate Research in Hospitality and Tourism

by Kaye Sung Chon

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

The Practice of Sustainable Tourism: Resolving the Paradox (Contemporary Geographies of Leisure, Tourism and Mobility)

by Michael Hughes David Weaver Christof Pforr

Sustainable tourism is a widely used term that has accumulated considerable attention from researchers and policy makers over the past two decades. However, there is still an apparently wide gap between theory and practice in the area. Recent scholarly research has tended to focus on niche areas of alternative tourism rather than address the broader issues and vagaries and paradoxes that appear to plague the broader notion of sustainable tourism. As such, there is a need for a new and pragmatic analysis of sustainable tourism as an overarching idea and how this manifests in practice. The Practice of Sustainable Tourism fulfils this need by offering a fresh perspective on sustainable tourism as an umbrella concept with inherent tensions. It presents a way of thinking about tourism based on the notion of finding common ground using the dialectic tradition of philosophy. Dialectics focusses on resolving opposing viewpoints by recognising they have common elements that can be combined into a rational and practical solution over time. As part of this approach, the book examines the strongly apparent tensions within alternative tourism as well as the paradox of continuing growth and other mass tourism related issues. It is divided into three parts, Part I includes chapters discussing the general concept of sustainable tourism, its history, current status and possible futures; Part II includes a range of destination case studies exploring how sustainable tourism has been applied and Part III includes perspectives from the tourism operator view. Given the international content and challenging themes, the book will be appealing internationally to students, researchers and academics in the fields of tourism, geography, sustainability and social science.

Practice Resurrection: And Other Essays

by Erik Reece

"Erik Reece is obviously a writer to be reckoned with."—Bill McKibben, author of The End of NatureIn Erik Reece's stunning collection of essays, ideas are the main characters. Written over a period of ten years, and revealing Reece's continued obsession with religion, family, and the natural world, in many ways these essays represent a sequel to his stirring memoir, An American Gospel. In that book, Reece intimitately describes his conflicted relationship with Christianity in the context of the death of his father, and Reece's own journey since then to find meaning and balance in the material and spiritual worlds. Practice Resurrection continues that exploration through essays that take the reader to Norway, New England, London, the Adirondacks, Appalachia, and back to Reece's native Kentucky River. "With his singular wit and pith, environmental writer Reece explores issues such as God, Christianity, the environment (of course), and his father's suicide in essays rife with sentient turns of phrase and exceptionally insightful passages . . . Few are better than [Reece] is at discussing a personal crisis of faith." —Booklist (starred review)

Practising Parisienne: Lifestyle Secrets from the City of Lights

by Marissa Cox

'Even if you don't find yourself booking a one-way Eurostar ticket to the capital like Marissa, this book might just be the key to finally nailing that elusive Parisian je ne sais quoi.'Penny Goldstone, Fashion Editor, Marie Claire'A delightful, down-to-earth guide . . . complete with insider fashion tips, beauty tricks and dating advice from Marissa's own personal experience, plus interviews with many modern iterations of the ever-elusive Parisienne herself.' Monica de La Villardière, journalist and co-founder of the Fashion No Filter podcastTo be Parisian is to have a certain attitude and outlook on life. In Practicing Parisienne, British journalist and blogger Marissa Cox decodes this seemingly nebulous je ne sais quoi, explaining what she has learned since moving to France eight years ago, and how and why the reader can and should adopt a more Parisian lifestyle. She reveals how she learnt to live her best life in this iconic city, what it means to be Parisian and in turn inspire you to make positive changes in your own lives, however big or small. Covering everything from style, fashion, beauty and wellbeing to chic interiors and food and wine, as well as advice about dating and friendship, each section also contains interviews with well-known Parisians and Francophiles who inspire us to live better. Because, as we know, Paris is ALWAYS a good idea.'Practising Parisienne is a celebration of the City of Lights and an ode to the pleasures in life. Marissa Cox effortlessly mixes practical tips, personal stories and inspiring conversations in this charming guide to living well the Parisian way.'Miranda York, author of At the Table and The Food Almanac 'With appreciation, honesty, a deep understanding and access to leading figures, Practising Parisienne reads like a who's who and what's what when it comes to everything Parisian.'Hannah Almassi, Editor in Chief, Who What Wear UK

Practising Parisienne: Lifestyle Secrets from the City of Lights

by Marissa Cox

'Even if you don't find yourself booking a one-way Eurostar ticket to the capital like Marissa, this book might just be the key to finally nailing that elusive Parisian je ne sais quoi.' Penny Goldstone, Fashion Editor, Marie Claire'A delightful, down-to-earth guide . . . complete with insider fashion tips, beauty tricks and dating advice from Marissa's own personal experience, plus interviews with many modern iterations of the ever-elusive Parisienne herself.' Monica de La Villardière, journalist and co-founder of the Fashion No Filter podcastTo be Parisian is to have a certain attitude and outlook on life. In Practicing Parisienne, British journalist and blogger Marissa Cox decodes this seemingly nebulous je ne sais quoi, explaining what she has learned since moving to France eight years ago, and how and why the reader can and should adopt a more Parisian lifestyle. She reveals how she learnt to live her best life in this iconic city, what it means to be Parisian and in turn inspire you to make positive changes in your own lives, however big or small. Covering everything from style, fashion, beauty and wellbeing to chic interiors and food and wine, as well as advice about dating and friendship, each section also contains interviews with well-known Parisians and Francophiles who inspire us to live better. Because, as we know, Paris is ALWAYS a good idea.'Practising Parisienne is a celebration of the City of Lights and an ode to the pleasures in life. Marissa Cox effortlessly mixes practical tips, personal stories and inspiring conversations in this charming guide to living well the Parisian way.' Miranda York, author of At the Table and The Food Almanac 'With appreciation, honesty, a deep understanding and access to leading figures, Practising Parisienne reads like a who's who and what's what when it comes to everything Parisian.' Hannah Almassi, Editor in Chief, Who What Wear UK

Prague: A Cutlural Guide (Interlink Cultural Guides)

by Andrew Beattie

Andrew Beattie provides a cultural guide to Prague, from its history, buildings, illustrious figures, and the modern city.

Prairie du Chien

by Mary Elise Antione

Just above the confluence of the Wisconsin and Mississippi Rivers lies a 9-mile prairie whose beauty and location have long drawn people to its expanse. At this traditional gathering place of Native Americans, French explorers and fur traders stored trade goods and celebrated on the prairie, in time building homes at la Prairie des Chiens. American soldiers constructed a fort here, at the entrance to the upper Mississippi Valley, to secure the region for settlement. Wave upon wave of people arrived in Prairie du Chien by steamboat and railroad, and by 1900, a bustling city had spread across the plain. But the French heritage and majestic beauty of the river endured. After World War I, tourists came to drift along the banks of the Mississippi, climb the steep bluffs surrounding the prairie, and sample the Friday night fish fries. Wisconsin's second-oldest community, Prairie du Chien retains the attraction that drew the first explorers to its shores.

Prairie Spring: A Journey Into the Heart of a Season

by Pete Dunne

A grasslands nature trek that &“weaves together spiritual insight, plant biology, geology lessons and American history—and a plethora of bird sightings&” (Publishers Weekly, starred review). A nature writer and avid birder offers a portrait of a season in the heartland of North America as he and his wife travel through the country and share stories of all that they encounter: people putting their lives back in place after a tornado, volunteers giving their time to conservation efforts, and the drive of all species to move their genes to the next generation, which manifests itself so abundantly in spring. &“Their journey begins in New Jersey and continues to Nebraska, their arrival timed to witness the annual migration of half a million northbound sandhill cranes. Next come Colorado and a primer on how homesteading sodbusters transformed an ocean of vibrant prairie grasses into a devastating dustbowl; New Mexico and the Sixth Annual High Plains Lesser Prairie-Chicken Festival; back through Colorado and the Pawnee National Grasslands for a glimpse of the threatened prairie dog, once (along with bison) among the environmental engineers of the 19th century Western plains; and into South Dakota, home to between 800 and 1,400 free-ranging bison. Dunne&’s melodic prose and rhapsodic connection with the natural world brilliantly entice an estranged audience to explore a . . . now alien environment.&” —Publishers Weekly, starred review &“Although a theme of humanity&’s effects on the prairie runs as an undercurrent throughout the narrative, it never overwhelms the sense of awe and wonder at the natural beauty of the grasslands and their inhabitants.&” —Booklist

The Prairie Traveler: The 1859 Handbook for Westbound Pioneers

by Randolph B. Marcy

Along with a good rifle and a sturdy horse, this guidebook was essential for westward-bound pioneers. Originally published by the War Department, Capt. Marcy's manual offers life-or-death advice on choosing the best routes to California, food supplies, treating snakebites, fording rivers, and encountering Native Americans.

PrairyErth: A Deep Map

by William Least Heat-Moon

This New York Times bestseller by the author of Blue Highways is &“a majestic survey of land and time and people in a single county of the Kansas plains&” (Hungry Mind Review). William Least Heat-Moon travels by car and on foot into the core of our continent, focusing on the landscape and history of Chase County—a sparsely populated tallgrass prairie in the Flint Hills of central Kansas—exploring its land, plants, animals, and people until this small place feels as large as the universe. Called a &“modern-day Walden&” by the Chicago Sun-Times, PrairyErth is a journey through a place, through time, and into the human mind from the acclaimed author of Here, There, Elsewhere: Stories from the Road. &“A sense of the American grain that will give [PrairyErth] a permanent place in the literature of our country.&” —Paul Theroux, The New York Times

PrairyErth: A Deep Map

by William Least Heat-Moon

(from flaps) PrairyErth is a vigorous and exalted evocation of the American land, its people, its past, its hopes. The very word "prairyerth," an old geologic term for the soils of our central grasslands, captures the essence of the American tall- grass country. Only a writer of William Least Heat-Moon's gifts could find in a single Kansas county the narrative of an epic, the nonfiction equivalent of the great American novel. Robert Penn Warren pronounced Heat-Moon's Blue Highways "a masterpiece ... a magnificent and unique tour." That best-selling book described a 13,000-mile, 38-state automobile journey into America. Now Heat-Moon has pulled to the side of the road and set off on foot. Instead of traveling endless miles, he takes us on an exploration of time and space, landscape and history, in one fragment of the Great Plains. Most American readers know three things about Kansas: it is flat, it has something to do with The Wizard of Oz, and the events of In Cold Blood took place there. Three illusions: the first is a lie, the second a fairy tale, the third a nightmare. Chase County is, however, a sparsely populated tract in the Flint Hills of central Kansas, "the last remaining grand expanse of tallgrass prairie in America," and PrairyErth lovingly details its 744 square miles and 3,000 souls till it looms as large as the universe while remaining as intimate as a village. PrairyErth is rich with Chase County's voices past and present, and is filled with anecdotes, gossip from its bars and cafes, Native American lore, and rueful tales of man's inhumanity to man and nature and of nature's indifference to humanity. Heat-Moon recounts the story of a farm couple swept aloft "by a tornado; reveals an Indian recipe to avert lightning; unearths a century-old unsolved murder; interviews a retired postmistress, a cowboy, a quarryman, a coyote hunter, a young feminist rancher. PrairyErth sets the story of a nineteenth- century tycoon, who dreamed of building a rail line to China through the county, against the memories of a retired Mexican railroad worker who can still recall every tie he spiked for the Atchison, Topeka, and Santa Fe. It speaks of the passion of the slavery wars of Bleeding Kansas and the sad fate of the Kaw tribe, and gives us a hundred new ways to see stones, creeks, grasses, birds, beasts, and weather. Each of the book's vivid and evocative chapters is totally unexpected, yet "unexpected Kansas must be sought in its remoteness, a place you find only with effort." The millions who have read Blue Highway,), and those who have yet to encounter the genius of William Least Heat-Moon's writing, will find that he is one of those rare modern writers who can change forever the way we see ourselves and our country.

Prajna: Ayurvedic Rituals For Happiness

by Mira Manek

'Each page solidifies my commitment to living a life of ritual, observance and beauty' Kathryn Budig'Mira's book is a timely reminder to love yourself - to give yourself that much needed moment to stop and breathe' Asma KhanBeautifully simple age-old rituals for modern-day living that will enhance your wellbeing and bring you happiness.Prajna is the Sanskrit word for wisdom, and this book brings the ancient wisdom of Ayurveda into your life by guiding you through simple practices for every day and every occasion.Ayurveda is one of the world's oldest healing systems, rooted in the principle of a mind-body-spirit connection that is more relevant than ever to our busy modern lives. This book extracts the essence of this Indian philosophy and provides a wealth of timeless rituals to effect positive change.Prajna offers rituals and routines for the entire day, from the moment you wake up and need the energy and positive mindset to help you start the morning, to night-time practices that allow you to wind down, relax and get the most benefit from the healing power of sleep. In between there are numerous breathing exercises, mindfulness techniques, yoga stretches and simple recipes to enjoy, all to help you destress and reset, bringing you back to yourself and to lasting peace and happiness.

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