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Route 66 in Arizona
by Joe SondermanRoute 66 in Arizona is a ribbon tying together spectacular natural attractions such as the Grand Canyon, the Petrified Forest, the Painted Desert, and the Meteor Crater. There were plenty of man-made diversions along the way, too. Roadside businesses used Native American and Western imagery to lure travelers to fill up their gas tank, grab a meal, or spend the night. Roadside signs featured shapely cowgirls and big black jackrabbits, or warned of killer snakes and prehistoric monsters. Between wails of "Are we there yet?" children pleaded to stay at motels shaped like wigwams, explore the Apache Death Cave, or pick up a rubber tomahawk at a trading post.
Route 66 in Chicago
by David G. ClarkIt winds from Chicago to L.A."--so says Nat "King" Cole's classic hit "(Get Your Kicks on) Route 66." Beginning in 1926, Route 66 was the only U.S. highwayproviding a direct connection between the Windy City and the City of Angels; thus, it is no wonder that Route 66 would become the metaphor of the Americanjourney. The crescent-shaped route from the shore of Lake Michigan to the southern Pacific Coast followed a corridor blazed by Native American footpaths,pioneer waterways, and transcontinental railroads. As the frontier moved across the Great Plains to the ocean, Chicago was the point of embarkation for people emigrating from the east, and it was the marketplace for the products harvested in the west. During the golden age of the car culture, Chicago was where people started their California trips as they took "the highway that's the best."
Route 66 in Illinois (Images of America)
by Joe Sonderman Cheryl Eichar JettBetween the great cities of Chicago and St. Louis, there are 300 miles of adventure, history, culinary delights, and quirky attractions. This is the "Land of Lincoln" and roadside giants. There are cozy motels, cozy diners, and Cozy Dogs. Interstate 55 will speed travelers to their destination, but Route 66 offers something more. It goes through the hearts of the towns, wandering onto old brick pavement far from the roar of the interstate. Historic restaurants like Lou Mitchell's in Chicago, the Palms Grill in Atlanta, and the Ariston Cafe in Litchfield still keep their coffee pots warm. Waitresses, pump jockeys, gangsters, cops, and politicians all gave the "Main Street of America" its distinctive personality, and their stories are within these pages. So slow down, take the next exit, and head toward the beckoning neon in the distance. Come explore Route 66 in Illinois--where the road began.
Route 66 in Kansas (Images of America)
by Joe Sonderman Cheryl Eichar JettThere are only 13.2 miles of Route 66 in Kansas, but the Sunflower State packs in as much history and adventure per mile as any of the eight Route 66 states. Route 66 in Kansas includes the wild tales from the days of "Red Hot Street" and the "First Cowtown in Texas." Blood was spilled here during the Civil War and when workers in the mines fought for their rights. Travelers will meet a beloved character from the motion picture Cars, cross a rare Rainbow Bridge, and see classic scenes along the Main Streets. Kansas was completely bypassed and was not even mentioned in the Bobby Troup song "(Get Your Kicks) on Route 66," but it would be a major mistake to pass it by today. It deserves to be experienced slowly--with the top down and the radio up.
Route 66 in Madison County
by Cheryl Eichar JettRoute 66 zigzagged southwest across Madison County, Illinois, before crossing the Mississippi River into Missouri. Various alignments of this segment of the "Mother Road" rolled through pastoral farmland, headed down main streets, and later straightened as it bypassed towns. From 1926 to 1977, the path of the highway changed numerous times and crossed the Mississippi River on no less than five different bridges. Along the way motorists watched for the blue neon cross on St. Paul's Lutheran Church to guide their nighttime travel; they counted on the doors of the Tourist Haven, Cathcart's, or the Luna Café to be open for business. Travelers crossed their fingers that they wouldn't get stuck at the bend of the Chain of Rocks Bridge and hoped they could make it up Mooney Hill in the winter. A later alignment took motorists right by Fairmount Park and Monks Mound.
Route 66 in Missouri (Images of America)
by Joe SondermanRoute 66 is the "Main Street of America," heralded in song and popular culture. It took a maze of different routes through St. Louis before slashing diagonally across the "Show-Me State" through the beauty of the Ozarks. In between, there are classic motels, diners, tourist traps, and gas stations bathed in flashing and whirling neon lights. Natural wonders include crystal-clear streams, majestic bluffs, and wondrous caverns. Roadside marketers concocted legends about Jesse James, painted advertisements on barns, lived with deadly snakes, or offered curios such as pottery and handwoven baskets. That spirit is alive today at the Wagon Wheel and the Munger-Moss, the Mule, Meramec Caverns, and Ted Drewes Frozen Custard, just to name a few. Their stories are included here.
Route 66 in New Mexico
by Joe SondermanNew Mexico is "The Land of Enchantment," offering a fascinating blend of Native American, Spanish Colonial, and Western American cultures. The travelers from the East knew they had arrived in the great Southwest when they entered New Mexico--the towns along Route 66 were ablaze in neon, and the motels lured travelers with Western themes, Pueblo Revival architecture, and Native American trading posts. An adventure still awaits the traveler today who takes the time to exit I-40 and leave the franchised blandness behind. The neon still flickers at the Blue Swallow Motel in Tucumcari, on Central Avenue in Albuquerque, and at the El Rancho Hotel in Gallup. The "Fat Man" still smiles at Joseph's Bar and Grill in Santa Rosa. The stories behind those landmarks are here, as well as the stories behind establishments that are lost forever or slowly crumbling to dust among the tumbleweeds.
Route 66 in Springfield
by Cheryl JettFrom 1926 through 1977, Route 66 carried millions of travelers from the shores of Lake Michigan to the Pacific Coast. Americans fell in love with the automobile and made a family tradition of the road trip. On its three different alignments through the capital city of Springfield, Route 66 took motorists around the Illinois State Fairgrounds, past the state capitol, and through Abraham Lincoln's neighborhood. Mom-and-pop motels, gas stations, and eateries opened along the highway and became familiar landmarks to travelers in the "Land of Lincoln." In Springfield, the "horseshoe" and the "cozy dog" became popular local foods, and one of the first drive-up window restaurants opened. A man spent 40 years on Route 66 operating his gas station before transforming it into an internationally known museum. Meet the proprietors of these businesses, witness the growth of the highway, and enjoy a generous dose of nostalgia.
Route 66 in Texas
by Joe SondermanRoute 66 stretches across 178 miles and through seven counties in the Texas Panhandle. To a traveler on Interstate 40, the road may seem like an endless expanse, with the horizon interrupted only by the occasional grain elevator. But there is history, scenery, and adventure waiting on Route 66, which follows the trail of the Native Americans, conquistadors, cattle and oil barons, cowboys, and Dust Bowl refugees. With such sites as the blazing neon sign at Shamrock's U-Drop Inn and the quiet ruins of Glenrio, Route 66 in Texas is still "The Main Street of America." The traveler who leaves the franchised blandness of the interstate will see motels with Western and Native American imagery, good old-fashioned tourist traps, some bizarre sculptures (such as cars stuck in the ground at Cadillac Ranch), and beautiful Art Deco structures. These images and stories tell of mom-and-pop establishments that still thrive today and those that are crumbling in the swirling dust and tumbleweeds of the notorious Jericho Gap.
Route 66, Lost & Found: Ruins and Relics Revisited, Volume 2
by Russell A. Olsen“[The] text and photos make this . . . more than a pretty coffee-table book, Route 66 aficionados will want to add this descriptive tome to their collections.” —Ruidoso News (New Mexico)Much more than a ribbon of crumbling asphalt, Route 66 is a cultural icon revered the world over for its nostalgic value—an east-west artery pointing America toward all the promise that the great West represented. But as stretches of Steinbeck’s “Mother Road” were bypassed and fell into disuse, so too did most of the bustling establishments that had sprouted up from Illinois to California to cater to weary travelers and hopeful vacationers alike. Motor courts, cafes, main streets, filling stations, and greasy spoons—all are represented in this second volume of Lost & Found images from photographer Russell Olsen. As with its predecessor, Route 66 Lost & Found (2004), this new installment presents dozens of locations along Route 66’s entire 2,297 miles, showing them both as in their heydays in period photographs and postcards and as they appear today. Each site is accompanied by a capsule history tracing the locale’s rise and fall (and sometimes rebirth), as well as an exclusive map pointing out its location along Route 66.“Author Russell Olson has unearthed old photos and postcards of various buildings, landmarks and towns which he carefully researches and then rediscovers and takes pictures of them as they are today.” —Auto Aficionado “I could barely put this down.” —Daily Express (UK) “A good read for fans of roadside architecture.” —Classic and Sports Car (UK)
The Route 66 Photo Road Trip: How To Eat, Stay, Play, And Shoot Like A Pro
by Rick Sammon Susan SammonThe essential guide to enjoying and photographing the Mother Road “Rick Sammon has a super power: he makes any photographic technique or concept simple to understand.” — PhotoFocus.com From legendary photographer Rick Sammon and his wife, Susan, The Route 66 Photo Road Trip is the perfect companion to enjoying and photographing everything that the country’s most famous highway has to offer, whether you’re hauling professional gear or just your phone! One of the earliest cross-country routes for the first American motor tourists, Route 66 still teems with nostalgic attractions and natural wonder. The Sammons guide you from Amarillo to Las Vegas, focusing on the thriving and historical southwest segment of the highway featuring classic venues like the 66 Diner and the Hotel Andaluz. This guide includes recommendations for dining and lodging, lists of attractions, hour- by- hour road itineraries, and essential tips for capturing memorable photographs by day or night, stopped or in a moving car, with a DSLR or an iPhone.
Route 66 St. Louis Style (Images of America)
by Joseph R. SondermanFor Route 66 to become the most famous highway in history, it had to pass through the "Gateway to the West." St. Louis is the largest city between Chicago and Los Angeles, and "St. Louee" comes first on the list of those that Nat King Cole and many other artists sang out on "(Get Your Kicks) on Route 66." The highway took a maze of different routes, including crossing the greatest of rivers on a bridge with a bend right in the middle. The roadside was lined with flashing neon, classic diners and gas stations where attendants provided speedy service. Also, there were classic amusement parks, drive-in theaters, a man selling frozen custard from a building adorned with wooden icicles, and a motel with a racy but beloved reputation. Joe Sonderman is a St. Louis area radio personality and traffic reporter who has been writing books on Route 66 for 15 years. Since that first work, he has been collecting Route 66 postcards and photographs, some never published before, along with new research on the paths Route 66 took through the area to come up with an entirely new look at Route 66 St. Louis Style .
Route 66 Still Kicks: Driving America's Main Street
by Rick Antonson"You'll never understand America until you've driven Route 66--that's old Route 66--all the way," a truck driver in California once said to author Rick Antonson. "It's the most famous highway in the world."With some determination, grit, and a good sense of direction, one can still find and drive on 90 percent of the original Route 66 today. This travelogue follows Rick and his travel companion Peter along 2,400 miles through eight states from Chicago to Los Angeles as they discover the old Route 66. With surprising and obscure stories about Route 66 personalities like Woody Guthrie, John Steinbeck, Al Capone, Salvador Dali, Dorothea Lange, Cyrus Avery (the Father of Route 66), the Harvey Girls, Mickey Mantle, and Bobby Troup (songwriter of "(Get Your Kicks on) Route 66"), Antonson's fresh perspective reads like an easy drive down a forgotten road: winding, stopping now and then to mingle with the locals and reminisce about times gone by, and then getting stuck in the mud, sucked into its charms. Rick mixes hilarious anecdotes of happenstance travel with the route's difficult history, its rise and fall in popularity, and above all, its place in legend.The author has committed part of his book's proceeds to the preservation work of the National Route 66 Federation.
Route 7, The Road North: Norwalk to Canaan
by Laurie J. Bepler Virginia B. BeplerFrom the 1890s through the 1920s, the postcard was an extraordinarily popular means of communication, and many of the postcards produced during this "golden age" can today be considered works of art. Postcard photographers traveled the length and breadth of the nation snapping photographs of busy street scenes, documenting local landmarks, and assembling crowds of local children only too happy to pose for a picture. These images, printed as postcards and sold in general stores across the country, survive as telling reminders of an important era in America's history. This fascinating new history of Route 7 from Norwalk to Canaan,Connecticut, showcases more than two hundred of the best vintage postcards available.
The Routes of Man: How Roads Are Changing the World and the Way We Live Today
by Ted ConoverFrom the Pulitzer Prize finalist and National Book Critics Circle Award-winning author of Newjack,an absorbing book about roads and their power to change the world. Roads bind our world-metaphorically and literally-transforming landscapes and the lives of the people who inhabit them. Roads have unparalleled power to impact communities, unite worlds and sunder them, and reveal the hopes and fears of those who travel them. With his marvelous eye for detail and his contagious enthusiasm, Ted Conover explores six of these key byways worldwide. In Peru, he traces the journey of a load of rare mahogany over the Andes to its origin, an untracked part of the Amazon basin soon to be traversed by a new east-west route across South America. In East Africa, he visits truckers whose travels have been linked to the worldwide spread of AIDS. In the West Bank, he monitors highway checkpoints with Israeli soldiers and then passes through them with Palestinians, witnessing the injustices and danger borne by both sides. He shuffles down a frozen riverbed with teenagers escaping their Himalayan valley to see how a new road will affect the now-isolated Indian region of Ladakh. From the passenger seat of a new Hyundai piling up the miles, he describes the exuberant upsurge in car culture as highways proliferate across China. And from inside an ambulance, he offers an apocalyptic but precise vision of Lagos, Nigeria, where congestion and chaos on freeways signal the rise of the global megacity. A spirited, urgent book that reveals the costs and benefits of being connected--how, from ancient Rome to the present, roads have played a crucial role in human life, advancing civilization even as they set it back.
The Routledge Companion to International Hospitality Management (Routledge Companions in Business, Management and Marketing)
by Marco A. GardiniThe hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
The Routledge Companion to International Hospitality Management (ISSN)
by Marco A. GardiniThe hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international.This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
The Routledge Companion to William Morris (Routledge Art History and Visual Studies Companions)
by Florence S. BoosWilliam Morris (1834–96) was an English poet, decorative artist, translator, romance writer, book designer, preservationist, socialist theorist, and political activist, whose admirers have been drawn to the sheer intensity of his artistic endeavors and efforts to live up to radical ideals of social justice. This Companion draws together historical and critical responses to the impressive range of Morris’s multi-faceted life and activities: his homes, travels, family, business practices, decorative artwork, poetry, fantasy romances, translations, political activism, eco-socialism, and book collecting and design. Each chapter provides valuable historical and literary background information, reviews relevant opinions on its subject from the late-nineteenth century to the present, and offers new approaches to important aspects of its topic. Morris’s eclectic methodology and the perennial relevance of his insights and practice make this an essential handbook for those interested in art history, poetry, translation, literature, book design, environmentalism, political activism, and Victorian and utopian studies.
The Routledge Companion to William Morris (Routledge Art History and Visual Studies Companions)
by Florence S. BoosWilliam Morris (1834–96) was an English poet, decorative artist, translator, romance writer, book designer, preservationist, socialist theorist, and political activist, whose admirers have been drawn to the sheer intensity of his artistic endeavors and efforts to live up to radical ideals of social justice. This Companion draws together historical and critical responses to the impressive range of Morris’s multi-faceted life and activities: his homes, travels, family, business practices, decorative artwork, poetry, fantasy romances, translations, political activism, eco-socialism, and book collecting and design. Each chapter provides valuable historical and literary background information, reviews relevant opinions on its subject from the late-nineteenth century to the present, and offers new approaches to important aspects of its topic. Morris’s eclectic methodology and the perennial relevance of his insights and practice make this an essential handbook for those interested in art history, poetry, translation, literature, book design, environmentalism, political activism, and Victorian and utopian studies.
Routledge Handbook of Borders and Tourism
by Dallen J. Timothy Alon GelbmanThe Routledge Handbook of Borders and Tourism examines the multiple and diverse relationships between global tourism and political boundaries. With contributions from international, leading thinkers, this book offers theoretical frameworks for understanding borders and tourism and empirical examples from borderlands throughout the world. This handbook provides comprehensive overview of historical and contemporary thinking about evolving national frontiers and tourism. Tourism, by definition, entails people crossing borders of various scales and is manifested in a wide range of conceptualizations of human mobility. Borders significantly influence tourism and determine how the industry grows, is managed, and manifests on the ground. Simultaneously, tourism strongly affects borders, border laws, border policies, and international relations. This book highlights the traditional relationships between borders and tourism, including borders as attractions, barriers, transit spaces, and determiners of tourism landscapes. It offers deeper insights into current thinking about space and place, mobilities, globalization, citizenship, conflict and peace, trans-frontier cooperation, geopolitics, "otherness" and here versus there, the heritagization of borders and memory-making, biodiversity, and bordering, debordering, and re-bordering processes. Offering an unparalleled interdisciplinary glimpse at political boundaries and tourism, this handbook will be an essential resource for all students and researchers of tourism, geopolitics and border studies, geography, anthropology, sociology, history, international relations, and global studies.
The Routledge Handbook of Business Events
by Charles ArcodiaA timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
The Routledge Handbook of Community Based Tourism Management: Concepts, Issues & Implications
by Sandeep Kumar WaliaThis Handbook offers an up-to-date and comprehensive overview of core themes and concepts in community-based tourism management. Providing interdisciplinary insights from leading international scholars, this is the first book to critically examine the current status of community-basedtourism. Organised into five parts, the Handbook provides cutting-edge perspectives on issues such as Indigenous communities, tourism and the environment, sustainability, and the impact of digital communities. Part 1 introduces core concepts and methodologies, and distinguishes community products from other tourism and hospitality goods. Part 2 explores communities’ attitudes towards tourism development and their engagement with and ownership of the process. It also delves into the role of community- based tourism, under the influence of governmental policies, in the economic and social development of a region. In Part 3 various management, marketing, and branding initiatives are identified as a means of expanding the tourism business. Part 4 examines the negative impacts of mass tourism and its threats to culture, tradition, identity, the built environment, and natural heritage. In the final and fifth part, future challenges and opportunities for community-based tourism initiatives are considered, and research-based sustainable solutions are proposed. Overall, the book considers engaging local populations in tourism development as a way of building stronger and more resilient communities. This Handbook fills a void in the current research and thus will appeal to scholars, students, and practitioners interested in tourism management, tourism geography, business studies, development policy and practice, regional development, conservation, and sustainability.
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
by Saurabh Kumar DixitConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
The Routledge Handbook of Cultural Tourism
by Melanie Smith Greg RichardsThe Routledge Handbook of Cultural Tourism explores and critically evaluates the debates and controversies in this field of Tourism. It brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on this significant stream of tourism and its future direction.The book is divided into 7 inter-related sections. Section 1 looks at the historical, philosophical and theoretical framework for cultural tourism. This section debates tourist autonomy role play, authenticity, imaginaries, cross-cultural issues and inter-disciplinarity Section 2 analyses the role that politics takes in cultural tourism. This section also looks at ways in which cultural tourism is used as a policy instrument for economic development. Section 3 focuses on social patterns and trends, such as the mobilities paradigm, performativity, reflexivity and traditional hospitality, as well as considering sensitive social issues such as dark tourism. Section 4 analyses community and development, exploring adaptive forms of cultural tourism, as well as more sustainble models for indigenous tourism development. Section 5 discusses Landscapes and Destinations, including the transformation of space into place, issues of authenticity in landscape, the transformation of urban and rural landscapes into tourism products and conservation versus development dilemmas. Section 6 refers to Regeneration and Planning, especially the creative turn in cultural tourism, which can be used to avoid problems of serial reproduction, standardisation and homogenisation. Section 7 deals with The Tourist and Visitor Experience, emphasising the desire of tourists to be more actively and interactively engaged in cultural tourism. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in Cultural Tourism.This is essential reading for students, researchers and academics of Tourism as well as those of related studies in particular Cultural Studies, Leisure, Geography, Sociology, Politics and Economics.
The Routledge Handbook of Destination Marketing
by Dogan Gursoy Christina G. ChiThis book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.