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Travel Marketing, Tourism Economics and the Airline Product
by Mark Anthony CamilleriThis book covers a variety of themes and issues in the travel, tourism and hospitality sectors in a concise and accessible way. Readers will gain a sound understanding of marketing processes, strategies and tactics and learn about new trends in the industry, for example e-tourism and destination marketing, and the impact of technological advances. Learning outcomes are described at the start of each chapter and key terms are clearly explained, providing the tourism and hospitality vocabulary required for effective communication at work. Each chapter closes with a succinct summary to facilitate review and retention of the most important information. Moreover, case studies representing the diversity of the industry are included to illustrate real-life situations and to offer assistance in future employment roles. The book will be valuable for students, aspiring practitioners and others with an interest in the tourism industry.
Travel Medicine: Tales Behind the Science
by Eli Schwartz Marc Shaw Annelies Wilder-SmithTravel to exotic places is fascinating, and equally so are infections and other dangers of exotic travel. Moreover, one need not be traveling to suffer these maladies; sometimes they travel to you. The enormous global mobility demands a public health response. The result is the concept of ‘travel medicine’ as a separate discipline. This book describes the evolution of travel medicine, travel vaccines, malaria prophylaxis and infections of adventure and leisure. This book is unique and different to the standard textbooks on travel medicine. It provides rare insights into many of the behind-the-scenes in travel medicine, personal stories of failures and successes of travel medicine practitioners, the 'real life' tales that unravel the science behind travel medicine. We believe that the best lessons are learned from personal stories.Not every travel is fun. Some travel is for a cause, be it religious or humanitarian, or be it to escape certain political systems. We have added stories on the tragedies of so-called 'undocumented refugees', and stories written by colleagues who were involved in humanitarian care. Pilgrimages attract large number of 'travelers' and yet we know so little about these pilgrimages. Chapters on the Muslim, Hindu, Buddhist, and Christian pilgrimages aim to correct this. Diseases also travel. The spread of global diseases and pandemics is fascinating. This book provides an overview of the pandemics, in particular that of cholera, yellow fever, severe acute respiratory syndrome and influenza. Globalization, migration and health lead to a history of disease and disparity in the global village - our world. And what about the revised International Health Regulations- what do we need to know about them in the context of travel medicine?In the next millennium, our world will have inherited further global movement. It may even include travel to aerospace. The 'Epilogue' awakes some of our old dreams - the last frontier, space travel…Annelies Wilder-Smith has lived in China, Papua New Guinea, Nepal, New Zealand, and Switzerland. She is currently based in Singapore from where she continues to travel extensively throughout Asia. She is the Head of the Travellers Health ' Vaccination Centre in Singapore, one of the largest travel clinics in Asia. She was in a unique position to do research on W135 meningococcal disease in Hajj pilgrims during the outbreak. She 'lived through' the SARS epidemic in Singapore. Eli Schwartz is the Director of the Center for Geographic Medicine and Tropical Diseases at Sheba Medical Center, Tel-Aviv University, Israel. Eli is a 'real' tropical medicine specialist. He obtained all his experience in the field, including Nepal, Tibet, and numerous adventure travels to Africa where he prefers to do his studies on the sides of the Omo River.Marc Shaw is a passionate traveler, doctor, actor and observer of fine humor. His favorite pastime is to be an expedition doctor. This has taken him to exotic places such as Namibia, Mongolia, Pitcairn Islands, and to the Amazon. He is the Director of WORLDWIDE Travellers' Health Centres in New Zealand.
Travel Narrative and the Ends of Modernity
by Stacy BurtonOver the past century, narratives of travel changed in response to modernist and postmodernist literary innovation, world wars, the demise of European empires, and the effect of new technologies and media on travel experience. Yet existing critical studies have not examined fully how the genre changes or theorized why. This study investigates the evolution of Anglophone travel narrative from the 1920s to the present, addressing the work of canonical authors such as T. E. Lawrence, W. H. Auden, and Rebecca West; best-sellers by Peter Fleming and H. V. Morton; and texts by Colin Thubron, Andrew X. Pham, Rosemary Mahoney, and others. It argues that the genre's most important transformation lies in its reinvention as a means of narrating the subjective experience of violence, cultural upheaval, and decline. It will interest scholars and students of travel writing, modernism and postmodernism, English and American literature, and the history and sociology of travel.
Travel Narratives from the Age of Discovery: An Anthology
by Peter C. MancallThe fifteenth and sixteenth centuries ushered in a new era of discovery as explorers traversed the globe, returning home with vivid tales of distant lands and exotic peoples. Aided by the invention of the printing press in Europe, travelers were able to spread their accounts to wider audiences than ever before. In Travel Narratives from the Age of Discovery, historian Peter C. Mancall has compiled some of the most important travel accounts of this era. Written by authors from Spain, France, Italy, England, China, and North Africa describing locations that range from Brazil to Canada, China to Virginia, and Angola to Vietnam, these accounts provided crucial insight into unfamiliar cultures and environments, and also betrayed the prejudices of their own societies, revealing as much about the observers themselves as they did about faraway lands. <p><p>From Christopher Columbus to lesser-known figures such as the Huguenot missionary Jean de Léry, this anthology brings together first-hand accounts of places connected by the Atlantic, Pacific, and Indian oceans. Unlike other collections, Travel Narratives from the Age of Discovery offers a global view of travel at a crucial stage in world, and human, history, with accounts written by non-European authors, including two new translations. Included here are the Mughal Emperor Babur's first thoughts of India upon establishing his empire there, the Chinese chronicler Ma Huan's report detailing Chinese travel to the Middle East during the fifteenth century, and an account of Africa written by the man known as Leo Africanus. In addition to these travel narratives, this anthology features rare pictures from sixteenth-century printed books, including images of Brazil, Roanoke, Guiana, and India, which, together with the accounts themselves, provide a detailed understanding of the many ways in which fifteenth and sixteenth century travelers and readers imagined other worlds.
Travel Narratives in Translation, 1750-1830: Nationalism, Ideology, Gender (Routledge Research in Travel Writing #6)
by Alison E. Martin Susan PickfordThis book examines how non-fictional travel accounts were rewritten, reshaped, and reoriented in translation between 1750 and 1850, a period that saw a sudden surge in the genre's popularity. It explores how these translations played a vital role in the transmission and circulation of knowledge about foreign peoples, lands, and customs in the Enlightenment and Romantic periods. The collection makes an important contribution to travel writing studies by looking beyond metaphors of mobility and cultural transfer to focus specifically on what happens to travelogues in translation. Chapters range from discussing essential differences between the original and translated text to relations between authors and translators, from intra-European narratives of Grand Tour travel to scientific voyages round the world, and from established male travellers and translators to their historically less visible female counterparts. Drawing on European travel writing in English, French, German, Spanish, and Portuguese, the book charts how travelogues were selected for translation; how they were reworked to acquire new aesthetic, political, or gendered identities; and how they sometimes acquired a radically different character and content to meet the needs and expectations of an emergent international readership. The contributors address aesthetic, political, and gendered aspects of travel writing in translation, drawing productively on other disciplines and research areas that encompass aesthetics, the history of science, literary geography, and the history of the book.
Travel Narratives, the New Science, and Literary Discourse, 1569-1750
by Judy A. HaydenThe focus of this volume is the intersection and the cross-fertilization between the travel narrative, literary discourse, and the New Philosophy in the early modern to early eighteenth-century historical periods. Contributors examine how, in an historical era which realized an emphasis on nation and during a time when exploration was laying the foundation for empire, science and the literary discourse of the travel narrative become intrinsically linked. Together, the essays in this collection point out the way in which travel narratives reflect the anxiety from changes brought about through the discoveries of the 'new knowledge' and the way this knowledge in turn provided a new and more complex understanding of the expanding world in which the writers lived. The worlds in this text are many (for no 'world' is monomial), from the antipodes to the New World, from the heavens to the seas, and from fictional worlds to the world which contains and/or constructs one's nation and empire. All of these essays demonstrate the manner in which the New Philosophy dramatically changed literary discourse.
Travel Pictures: Including The Tour In The Harz, Norderney, And Book Of Ideas, Together With The Romantic School (classic Reprint)
by Heinrich Heine Peter WortsmanHeinrich Heine (1797-1856), one of Germany's most revered poets, is equally well-known for his idiosyncratic prose, the vibrant voice of which feels astonishingly modern in its familiar tone and thematic acrobatics. Travel Pictures comprises the accounts of four journeys taken at different times in his life. The opening "Harz Journey," a quirky chronicle of his walking tour in the Harz Mountains, is the text that first made him famous. But in all four accounts, Heine, seasoned by the skepticism of a born outsider, does more than climb mountains, ford streams and cross borders. In this remarkable book, Heine propels German letters into the Modern mindset. Freud cites a few of Travel Pictures' most humorous passages in Jokes and Their Relation to the Unconscious. Heine's incomparable lyric vision lifts the book into the transcendent realm of great journey literature.
Travel Route 66: A Guide to the History, Sights, and Destinations Along the Main Street of America
by Jim HinckleyLong one of America&’s most cherished byways, Route 66 remains a popular tourist attraction and travel route for thousands of travelers every year. While stretches of the once-glorious road have been paved over or bypassed by the interstates, the journey from Chicago to Santa Monica along the path of the &“double six&” remains chock-full of unique roadside attractions, spectacular natural landscapes, and fascinating historical landmarks. Communities throughout each of the eight states touched by the &“Main Street of America&”—Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona, and California—have embraced this vital piece of American history and offer a vast array of opportunities to experience the grandeur as well as the lost innocence of the glory days of Route 66. In Travel Route 66, Route 66 expert and enthusiast Jim Hinckley provides detailed descriptions and itineraries that allow travelers of all ages and inclinations to explore the myriad wonders to be found along the highway&’s 2,500 miles. In addition to specific recommendations for places to visit, eat, and spend the night, Hinckley presents history for the highway and its attractions and suggests detours and daytrips off the beaten path, all while providing a vivid picture of the road that has long captured the imaginations of travelers from throughout the world. Illustrated with a wealth of color photos and vintage memorabilia, Travel Route 66 is a practical and entertaining guide to the America&’s Mother Road.
Travel Therapy
by Karen SchalerFor some, the only way to get over a break-up is to keep moving; for others, the only solace is a spa vacation. Tired of the same old routine, one woman might opt for a trip where the sole focus is helping others; another may decide that the only real escape is a Girlfriend Getaway with her best friends. According to three-time Emmy-Award winning author Karen Schaler, the only way to change your attitude is by changing your environment - and Travel Therapy is the guide to help you get there.With 101 unique destinations, Travel Therapy is geared toward helping readers refresh and find themselves, whether they're dealing with a breakup or divorce, celebrating retirement, or looking to shake things up. Every chapter includes quizzes, travel tips, and extensively researched links to the best destination-specific websites to help you figure out the perfect destination for you. From daring destinations to soothing spa escapes, Travel Therapy is your road map to self-discovery, happiness, and success - whether it's zip-lining in Belize, helping orphaned children in Africa, or beachcombing the Caribbean.
Travel, Tourism and the Moving Image
by Sue BeetonThis book explores the relationship between tourism and the moving image, from the early era of silent moving pictures through to cinema as mass entertainment. It examines how our active and emotional engagement with moving images provides meaning and connection to a place that can affect our decision-making when we travel. It also analyses how our touristic experiences can inform our film-viewing. A range of genres and themes are studied including the significance of the western, espionage, road and gangster movies, along with further study of film studio theme parks and an introduction to the relationship between gaming and travel. This book will appeal to tourism scholars as well as film studies professionals, and is written in an accessible manner for a general audience.
Travel Wild Wisconsin
by Candice Gaukel AndrewsHave you ever heard a wolf howl in Wisconsin's Northwoods, watched thousands of ancient sturgeon roil the waters of one of the largest inland lakes in the United States, or tagged a monarch butterfly before it begins one of the world's great migrations, to its winter habitat in Mexico?Travel Wild Wisconsinis your seasonal guide to genuine wildlife encounters with an amazing array of birds, mammals, fish, and insects in Wisconsin's most beautiful natural settings: state wildlife areas, rivers, lakes, flowages, and preserves as well as national wildlife refuges and forests. Wisconsin native Candice Gaukel Andrews shares natural history and lore, accounts of her own experiences with Wisconsin wildlife, and insights from biologists, environmental educators, and citizen scientists, so that you can seek a wildlife encounter of your own. So come spy on the spring courtship dance of the greater prairie chicken, search for elusive and elegant white-tailed deer in summer, touch a tiny saw-whet owl on one special day in autumn, and thrill to the sound of thousands of tundra swans as they migrate through the Mississippi Flyway just before the first snow falls. Make this the year youTravel Wild Wisconsin.
Travel Wise: How To Be Safe, Savvy And Secure Abroad
by Ray S. LekiIn an age when international travel is as easy as it is unsettling, people need a variety of skills to cope with the unknown. Simple country-specific information about a destination is not enough. You need cultural competence as well as a clear understanding of your own tolerance for risk. Travel Wise offers insight and practical advice to help you adopt the right attitude, the right training and the right approach for a successful journey. Travel Wise is about much more than security. Ray Leki has worked with tens of thousands of travelers-students, workers, negotiators, soldiers, diplomats, plant managers and tourists-helping to increase their chances for success in their missions. Before you pack your bags, use the Travel Wise Model to learn what kind of a traveler you are, what resources and limitations you carry with you, how clear you are about your mission and what you are willing to risk to achieve your goal. Whether you are in corporate security or human resources, whether you run a study abroad program or an international NGO, whether you are a businessperson, a student-or traveling for the sheer enjoyment of experiencing the world- Travel Wise will help you stay safe, savvy and secure wherever you go.
The Travel Writer's Handbook
by Louise Purwin Zobel Jacqueline Harmon ButlerVeteran travel writer Jacqueline Harmon Butler shows readers, one step at a time, how to research, write, and sell travel articles--but most importantly, she details what makes a travel article a winner.In this new edition, Butler updates her bestselling handbook for the 21st century with helpful tips on conducting Internet research, utilizing new advancements in digital photography and finding helpful applications on mobile phones. She also helps aspiring writers navigate the changing world of publishing by exploring blogging, new travel websites, and social media, all while discussing how best to expand your platform.She includes a brand new introduction to reflect the current state of the travel industry and the change in editors' needs. Butler covers all the nuts and bolts aspects of travel writing from pre-trip research, specific marketing strategies, and even includes 12 formats for travel articles with sure-fire appeal to editors and readers. She gives insightful and often humorous advice on pre- and post-trip topics like: How to target your market before you begin How to save time by doing background research before you leave How to write queries and get assignments in advance How to find new angles for overworked subjects What to take along--from video equipment and laptops to travel documents How to set up and conduct successful interviews How to take advantage of freebies and junkets without "selling out" How to sell what you write--and then sell it again
Travel Writing and the Natural World, 1768–1840
by Paul SmethurstTaking as a starting point the parallel occurrence of Cook's Pacific voyages, the development of natural history, scenic tourism in Britain, and romantic travel in Europe, this book argues that the effect of these practices was the production of nature as an abstract space and that the genre of travel writing had a central role in reproducing it.
Travel Writing and the Transnational Author
by Sam KnowlesTravel Writing and the Transnational Author explores the travel writing and transnational literature of four authors from the 'postcolonial canon': Michael Ondaatje, Vikram Seth, Amitav Ghosh, and Salman Rushdie. By focusing on the under-considered influence of the authors' own travel writing on their later work, this book bridges two critical fields: travel writing and transnational literary studies. This results in a unique approach that interrogates both areas of study, while also complementing existing criticism on all four authors. Through an analysis of the links between their travel writing and later literature, Travel Writing and the Transnational Author re-considers what it means to travel, write, and exist as a contemporary transnational individual. Each chapter contains an in-depth analysis of selected texts both early travelogues and later transnational literature and the introduction gives background on the politics and poetics of the authors alongside a well-informed overview of topics such as postcolonial and travel writing studies. "
Travel Writing and Tourism in Britain and Ireland
by Benjamin ColbertFrom the mid-eighteenth century to the twentieth, tourism became established as a leisure industry and travel writing as a popular genre. In this collection of essays, leading international historians and travel writing experts examine the role of home tourism in the UK and Ireland in the development of national identities and commercial culture.
Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies
by Charlie Mansfield Jasna Potočnik ToplerTravel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.
Travel Writing from Black Australia: Utopia, Melancholia, and Aboriginality (Routledge Research in Travel Writing)
by Robert ClarkeOver the past thirty years the Australian travel experience has been 'Aboriginalized'. Aboriginality has been appropriated to furnish the Australian nation with a unique and identifiable tourist brand. This is deeply ironic given the realities of life for many Aboriginal people in Australian society. On the one hand, Aboriginality in the form of artworks, literature, performances, landscapes, sport, and famous individuals is celebrated for the way it blends exoticism, mysticism, multiculturalism, nationalism, and reconciliation. On the other hand, in the media, cinema, and travel writing, Aboriginality in the form of the lived experiences of Aboriginal people has been exploited in the service of moral panic, patronized in the name of white benevolence, or simply ignored. For many travel writers, this irony - the clash between different regimes of valuing Aboriginality - is one of the great challenges to travelling in Australia. Travel Writing from Black Australia examines the ambivalence of contemporary travelers' engagements with Aboriginality. Concentrating on a period marked by the rise of discourses on Aboriginality championing indigenous empowerment, self-determination, and reconciliation, the author analyses how travel to Black Australia has become, for many travelers, a means of discovering 'new'--and potentially transformative--styles of interracial engagement.
Travel Writing in Dutch and German, 1790-1930: Modernity, Regionality, Mobility (Routledge Research in Travel Writing)
by Alison E. Martin Lut Missinne Beatrix Van DamThis volume focuses on how travel writing contributed to cultural and intellectual exchange in and between the Dutch- and German-speaking regions from the 1790s to the twentieth-century interwar period. Drawing on a hitherto largely overlooked body of travelers whose work ranges across what is now Germany and Austria, the Netherlands and Dutch-speaking Belgium, the Dutch East Indies and Suriname, the contributors highlight the interrelations between the regional and the global and the role alterity plays in both spheres. They therefore offer a transnational and transcultural perspective on the ways in which the foreign was mediated to audiences back home. By combining a narrative perspective on travel writing with a socio-historically contextualized approach, essays emphasize the importance of textuality in travel literature as well as the self-positioning of such accounts in their individual historical and political environments. The first sustained analysis to focus specifically on these neighboring cultural and linguistic areas, this collection demonstrates how topographies of knowledge were forged across these regions by an astonishingly diverse range of travelling individuals from professional scholars and writers to art dealers, soldiers, (female) explorers, and scientific collectors. The contributors address cultural, aesthetic, political, and gendered aspects of travel writing, drawing productively on other disciplines and areas of scholarly research that encompass German Studies, Low Countries Studies, comparative literature, aesthetics, the history of science, literary geography, and the history of publishing.
Travel Writing, Visual Culture and Form, 1760–1900 (Palgrave Studies in Nineteenth-Century Writing and Culture)
by Mary HenesThis collection reveals the variety of literary forms and visual media through which travel records were conveyed in the long nineteenth century, bringing together a group of leading researchers from a range of disciplines to explore the relationship between travel writing, visual representation and formal innovation.
Travel Writings
by Matsuo Basho"The travel writings of Matsuo Bashō are of enormous literary importance, and so it is a joy to see them collected in this compact volume, in translations of exemplary elegance, faithfulness, and accessibility. The annotations are especially valuable: they show a solid grasp of the author&’s life, work, and times, and provide rich and detailed background information about allusions to Chinese and Japanese classics. Along with the high quality of the translations themselves, this thorough commentary makes the book a significant scholarly resource and will help readers appreciate the density and delicacy of Bashō&’s writing. A very welcome addition to the English-language literature on one of the central poets of the Japanese tradition." —David B. Lurie, Columbia University
A traveler's blog: A world to travel
by Andrés SchwarcbonnThe author takes us through a wonderful journey throught different parts of the world, describing beautiful landscapes and telling funny and also dufficult anecdotes about his journey. It is a story full of wonders and self.discovery. "This is my story, a story that I would like to share, full of anecdotes and lessons lived in a life whose day to day can turn from a warm and contagious smile, to a crying to but not being able, or even an anger of those who want to trow everything away and not want to fight anymore. But something I learned is that one must get up after every fall, you must understand that beyond how difficult it can be, living, is something wonderful. Read quietly, get into the story, try to understand me, to be me. Let each word reamin as if it were the first. And while you read, I promise to accompany you throughout the story"
The Traveler's Diet
by Peter GreenbergExpand your travel horizons without expanding your waistline No matter how healthy or balanced your diet, the minute you start traveling, all bets are off. And Peter Greenberg should know. After two decades as a television correspondent (logging an average of 400,000 air miles a year), this frequent flier finally stepped on the scale and then vowed to lose seventy pounds. Now, after sharing insider secrets on hotels, airlines, and cruise ships, he tells you the secret of diet, exercise, sleep, and lo...
The Traveler's Guide to American Gardens
by Mary Helen Ray and Robert P. NicholkThis new edition includes more than one thousand concise entries, organized by state and city, listing specific details on the location, hours, and history of each garden. For each state, gardens are located on a map. The focus is on historic gardens in existence for over seventy-five years. Some are outstanding examples of their era, many are associated with a distinguished person or historical event, others are noteworthy for pioneering designs or innovative plant material.Originally published in 1988. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.