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Urban Destination Marketing in Contemporary Europe
by John HeeleyThis book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities.
Urban Events, Place Branding and Promotion: Place Event Marketing (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)
by Waldemar CudnyUrban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in events marketing and management, tourism and the broader field of urban geography. The concluding chapter also proposes future research directions.
Urban Ornithology: 150 Years of Birds in New York City
by P. A. Buckley Walter Sedwitz William J. Norse John KieranUrban Ornithology is the first quantitative historical analysis of any New York City natural area’s birdlife and spans the century and a half from 1872 to 2016. Only Manhattan’s Central and Brooklyn’s Prospect Parks have preliminary species lists, not revised since 1967, and the last book examining the birdlife of the entire New York City area is now more than fifty years old.This book updates the avifaunas of those two parks, the Bronx, and other New York City boroughs. It treats the 301 bird species known to have occurred within its study area—Van Cortlandt Park and the adjacent Northwest Bronx—plus 70 potential additions. Its 123 breeding species are tracked from 1872 and supplemented by quantitative breeding bird censuses from 1937 to 2015. Gains and losses of breeding species are discussed in light of an expanding New York City inexorably extinguishing unique habitats.
Urban Restructuring, Power and Capitalism in the Tourist City: Contested Terrains of Marrakesh (Routledge Studies in Urbanism and the City)
by Khalid MadhiThe book focuses on the processes of urban restructuring, power relations and the political economy of touristic authenticity. Through an in-depth analysis of Marrakesh, Morroco, the book proposes a comprehensive analytic framework. It highlights the issues of (post)coloniality, ideology, heritage-commodification, subjectivity and counter-conduct in the shadow of global capitalism. It explores how power relations and political ecomomy have shaped the city of Marrakesh over the past few decades, formulating new subjectivities. It reveals how urban policy’s sole purpose is to boost tourism in the city, bringing into question the long-term resilience and success of tourism as an economic activity and a policy choice. This book considers how the well-being of city residents is submitted to such policies, conforming to certain forms of appropriation – of land, culture and memory. The example of Morocco helps us understand a phenomenon affecting many other cities internationally. This book will be valuable to academics and practitioners across disciplines, including geography, political science, urban planning and architecture.
Urban Tourism in China
by Mimi Li Wu BihuChina has witnessed a dramatic development of tourism in urban context in the past thirty years, especially with its success in hosting the Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. Urban areas as tourism destination are receiving increasingly more popularity than traditional destinations such as national parks, natural reserves, and historical relics.Deriving largely from a special issue on "Urban Tourism Development and City Destination Marketing" (Journal of China Tourism Research), Urban Tourism in China presents the readers with a collection of nine independent research reports examining issues such as consumer behaviour in urban destinations, the social impact of tourism, destination image, leisure, regional collaboration, and heritage tourism in ancient towns. The investigations covered urban areas of different scales and diversified nature from major metropolises such as Beijing, and Guangzhou, to ancient towns like Lijiang and Pingyao. Readers who have interests of tourism research, business development, and in-depth understanding of urban life in China may find the book informative and interesting.This book was published as a special issue of the Journal of China Tourism Research.
Urban Tourism in the Developing World: The South African Experience
by Gustav VisserOver the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland.Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development.This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa.
Urban Tourism in the Global South: South African Perspectives (GeoJournal Library)
by Christian M. Rogerson Jayne M. RogersonThis book examines and addresses the particular character of urban tourism occurring in the global South. It presents research essays on tourism in urban areas of South Africa, a country which is associated with big 5 nature tourism but where urban areas are also major tourism destinations. The book contextualizes urban tourism in South Africa as part of ‘the other half of urban tourism’, an overlooked but energetic scholarship which is emerging on urban places in the global South. The volume moves to present a collection of original material variously on national perspectives on urban tourism following by a cluster of city level perspectives. The last three contributions turn to the role of tourism in small towns, the bottom rung in the urban settlement system. Issues of concern include gastronomic tourism, VFR travel, airportscapes, climate change, AirBnb and creative tourism. Finally, as COVID-19 is potentially a defining historical moment for urban tourism, the volume incorporates historical research perspectives in order to address the overwhelming ‘present-mindedness’ of mainstream urban tourism writings. The book highlights the challenges and opportunities for tourism development in the environment of the urban global South and is relevant to scholars of both tourism and urban studies as well as researchers in development studies.
Urban Worrier: Adventures in the Lost Art of Letting Go
by Nick ThorpeHunched exhausted at his computer one ordinary Monday morning, world-class workaholic Nick Thorpe has reached the end of his tether. Fearing for his health and family life, he knows something has to change. But where to start when trying too hard is part of the problem? Nick makes a bold resolution: he will spend a year learning to let go. Beginning with a plunge off a Cornish cliff, he soon graduates to wing-walking on a bi-plane, city-centre clowning and a revealing weekend at a naturist convention. But the more he tries to relax, the bigger the questions: can you be happy if you're not in control? Is true contentment all in the mind? And what does his small, brown dog know that Nick doesn't?From a school where pupils make the rules, to meditation and rafting in Sweden; from the chaos of a Durban street shelter to a silent monastery in New Mexico, URBAN WORRIER charts a humorous and often moving quest for the ultimate modern grail: how to find balance and fulfilment in today's high-speed world.
Urban Worrier: Adventures in the Lost Art of Letting Go
by Nick ThorpeHunched exhausted at his computer one ordinary Monday morning, world-class workaholic Nick Thorpe has reached the end of his tether. Fearing for his health and family life, he knows something has to change. But where to start when trying too hard is part of the problem? Nick makes a bold resolution: he will spend a year learning to let go. Beginning with a plunge off a Cornish cliff, he soon graduates to wing-walking on a bi-plane, city-centre clowning and a revealing weekend at a naturist convention. But the more he tries to relax, the bigger the questions: can you be happy if you're not in control? Is true contentment all in the mind? And what does his small, brown dog know that Nick doesn't?From a school where pupils make the rules, to meditation and rafting in Sweden; from the chaos of a Durban street shelter to a silent monastery in New Mexico, URBAN WORRIER charts a humorous and often moving quest for the ultimate modern grail: how to find balance and fulfilment in today's high-speed world.
Utah's National Parks
by Ron AdkisonDiscover soaring sandstone cliffs, ancient rock-art, sun-baked desert, and open woodlands of pinyon and juniper. Up-to-date trail and campground information are featured in this second edition and 124 different hikes are detailed. Includes descriptions of desert geology, plants and animals, and a topographic map for each hike.
Utah: The Beehive State
by Mark LiskA coffee-table photography collection of the most beautiful, off-the-beaten-path spots in the state of Utah from acclaimed photographer Mark Lisk.
Utica (Then and Now)
by Joseph P. Bottini James L. DavisServing as a wilderness crossroads and eventual stopover and trade location on the world-famous Erie Canal, Utica fulfilled a vital function in New York State's overall role as the gateway to the American West.
Uzbekistan: An Experience of Cultural Treasures to Colour
by Lola Karimova-TillyaevaFollow the Silk Road—and color! &“A joy . . . a beautiful book about the arts, craft, and architecture of Uzbekistan.&” —Olga Núñez Miret, author of the Angelic Business series Like the fascinating culture that comes to life between its pages, Uzbekistan: An Experience of Cultural Treasures to Color will take you on a journey of discovery from the blue and gold splendors of Samarkand to the intricacy of sacred mosaics. It&’s the perfect way for you and your children to explore Uzbekistan&’s rich cultural heritage, taking us along the Silk Road from fifth century architecture to modern-day artists. As we turn the pages, exquisite full-color photographs transport us to some of the world&’s most magnificent architectural monuments. From palaces through mosques, madrasahs and mausoleums, we wend our way amongst masterpieces of Islamic architecture, marveling at the captivating mosaics with their complex geometric patterns or motifs inspired by the world of plants and mythological beasts. Fascinating and vibrant, they testify to the skill and craftsmanship of historic Uzbek masters. As a tribute to this rich heritage, Uzbekistan: An Experience of Cultural Treasures to Color is a celebration of the arts and pictorial traditions of this fascinating land. Photographs of architectural monuments, murals, ceramics, tapestries and ornamented textiles highlight the country&’s cultural treasures. Short accompanying texts explain their historical significance. On the right-hand page, the reader is given the opportunity to color in drawings based on the beautiful photographs provided. &“A gorgeous book for grownups who want to get their coloring on.&” —Cayocosta 72
V for Veg: The Best of Philly’s Vegan Food Column
by Vance LehmkuhlV for Veg is a collection of the vegan food columns that Vance Lehmkuhl has written over the years for the Philadelphia Daily News. Filled with wit, humor and good information about the vegan/vegetarian plant-based community in Philadelphia, the book covers many of the events, personalities, restaurants, and industries that have grown up in and around Philadelphia. Combining healthful information with a sly, humorous style, Vance Lehmkuhl’s book will delight the veg-conscious and may spur many a meat eater to explore the animal-free options now available for feeding all aspects of our lives.
VFR Travel Research
by Elisa Backer Brian KingThis is the first book to explore research on visiting friends and relatives (VFR). In many countries VFR is the largest single travel-related market and for some regional economies accounts for over half of all tourism flows. In assembling an international collection of quality VFR-related research the editors present the profiles, characteristics, opportunities and behaviours of VFR travel for the benefit of researchers, industry practitioners and educators. This holistic and international approach to understanding VFR travel provides a state of the art understanding of the context, dynamics and implications of VFR travel and will be an essential resource for postgraduate students, researchers and also practitioners.
Vacaciones: ¡Cómo Disfrutar De Tus Vacaciones!
by John P. Baumgarten Carlos Corzo FernándezLibro corto sobre el tiempo libre, Ocio, Vacaciones, Staycations y Viajes. Este libro se creó para que cualquier persona que esté a la espera de sus próximos días festivos; pueda hacer lo mejor, lejos de su rutina diaria. Ya sea que estés a la espera de salir de la ciudad o que pienses quedarte en casa, los días de baja laboral o de la escuela no tienen porqué ser estresantes. Éste libro contiene un montón de consejos y de trucos sobre cómo se pueden evitar los problemas típicos a los que la mayoría de vacacionistas se someten. Al mismo tiempo, este libro te ayudará a maximizar la diversión durante todo el tiempo que estés lejos de tu rutina diaria, y aprovechar tu tiempo para construir relaciones significativas; hallar inspiración, y darle energía a tu mente para la hora de tu regreso de vacaciones.
Vacanze fai-da-te: come organizzare la vacanza perfetta
by John P. Baumgarten Rossana MongiovìQuesto libro è pensato per chiunque non vede l'ora di partire per la prossima vacanza e vuole trarre il massimo da questi giorni lontano dal solito tran tran. Che vogliate andare fuori città o rimanere a casa, il vostro periodo di vacanza dal lavoro o dalla scuola non deve essere stressante. In questo libro troverete tantissimi consigli e trucchi su come evitare i tipici problemi che quasi tutti i vacanzieri incontrano. Allo stesso tempo, si parlerà di come massimizzare il divertimento mentre siete lontani dalla routine e di come usare questo tempo per costruire relazioni significative, trovare nuovi stimoli e recuperare le forze per il ritorno alla vita di tutti i giorni.
Vacation Decision Making
by Alain DecropThis book explores the complex decision-making processes involved in choosing and buying tourism products and services. It combines a theoretical overview of the basics of tourist behavior and decision-making, with the results of an in-depth qualitative study of vacationers.
Vacation Over: Implications for the Caribbean of Opening U.S.-Cuba Tourism
by Rafael RomeuA report from the International Monetary Fund.
Vacation on Location, Midwest: Explore the Sites Where Your Favorite Movies Were Filmed
by Joey GreenIf you've ever wanted to step into your favorite movie, Vacation on Location, Midwest is the perfect guidebook. Author Joey Green gives readers detailed, chronological, scene-by-scene breakdowns with addresses and maps to visit sites in the Midwest where the most popular films of all time were shot. With this book as your guide, you can turn these excursions into full-scale vacations or quirky side trips to enhance your appreciation of your favorite movies—or even recreate a scene, starring you.Films include:The Blues Brothers, Home Alone, The Breakfast Club, Hoosiers, A Christmas Story, A League of Their Own, Fargo, Paper Moon, Ferris Bueller's Day Off, Purple Rain, Field of Dreams,The Shawshank Redemption, The Fugitive, The Untouchables, Groundhog Day, and 29 more!
Vacationland: True Stories from Painful Beaches
by John HodgmanAlthough his career as a bestselling author and on The Daily Show With Jon Stewart was founded on fake news and invented facts, in 2016 that routine didn’t seem as funny to John Hodgman anymore. Everyone is doing it now. Disarmed of falsehood, he was left only with the awful truth: John Hodgman is an older white male monster with bad facial hair, wandering like a privileged Sasquatch through three wildernesses: the hills of Western Massachusetts where he spent much of his youth; the painful beaches of Maine that want to kill him (and some day will); and the metaphoric haunted forest of middle age that connects them. Vacationland collects these real life wanderings, and through them you learn of the horror of freshwater clams, the evolutionary purpose of the mustache, and which animals to keep as pets and which to kill with traps and poison. There is also some advice on how to react when the people of coastal Maine try to sacrifice you to their strange god. Though wildly, Hodgmaniacally funny as usual, it is also a poignant and sincere account of one human facing his forties, those years when men in particular must stop pretending to be the children of bright potential they were and settle into the failing bodies of the wiser, weird dads that they are.
Vacaville
by Jerry BowenVacaville, named for its founder, Juan Manual Vaca, grew up next to what has become a major highway to Sacramento and points north. It became famous for its Nut Tree Restaurant, which for decades offered travelers the produce of this fertile fruit-growing region. Now the modern highway bypasses Vacaville's historic downtown, leaving it to be enjoyed by the growing population of greater Vaca Valley. Even though the modern city has grown out to engulf that new highway and an ever more diversified economy continues to thrive, old Vacaville still feels and looks like a small town of another era. Unscathed by earthquake since 1892, enlightened city officials have not only preserved much of the original downtown but have added a "Creekwalk" that gives an air of quiet greenery.
Vagabond: A Hiker's Homage to Rural Spain
by Mark EveleighRecounting Mark's incredible 1,225-km solo hike across the Iberian Peninsula, Vagabond is a homage to the disappearing lifestyle of the "vagabundo", as well as a celebration of rural Spain and its forgotten communities. It reminds us of the value of slowing down and connecting with others, and the beauty in taking life one step at a time.
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
by Rolf PottsVagabonding is about taking time off from your normal life—from six weeks to four months to two years—to discover and experience the world on your own terms. Veteran shoestring traveler Rolf Potts shows how anyone armed with an independent spirit can achieve the dream of extended overseas travel. Potts gives the necessary information on: • financing your travel time • determining your destination • adjusting to life on the road • working and volunteering overseas • handling travel adversity • re-assimilating back into ordinary life Not just a plan of action, vagabonding is an outlook on life that emphasizes creativity, discovery, and the growth of the spirit. Visit the vagabonding community’s hub at www. vagabonding. net. From the Trade Paperback edition.