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House of the Seven Gables, The (Images of America)
by David Moffat Everett Philbrook House of the Seven Gables Settlement Association Ryan ConaryThe House of the Seven Gables is an American icon. It is one of the nation�s oldest homes and one of its first historic house museums. Built in 1668, it is a unique and well-restored first period house displaying many preserved 17th- and 18th-century architectural features. Three generations of the seafaring Turner family lived in the home before the American Revolution. In the 19th century, the author Nathaniel Hawthorne was hosted in the house by his cousin, and the setting encouraged his literary genius. After this famous association, the house attracted tourists even before it opened to the public when the artistic Upton family called the mansion home. In 1910, Caroline Emmerton, an enterprising philanthropist, opened the home to raise money to help local immigrants. She restored the structure and brought other historic houses from Salem to the property.
The House of Thunder: A psychological thriller of masterful suspense
by Dean KoontzHow do you know what is real when you wake into a nightmare? The House of Thunder is an unforgettable novel of terror and murder from bestselling novelist Dean Koontz. Perfect for fans of Richard Laymon and Harlan Coben. 'Dean Koontz is a prose stylist whose lyricism heightens malevolence and tension. [He creates] characters of unusual richness and depth' - The Seattle Times In a cavern called The House of Thunder, Susan Thorton watched in terror as her lover died a brutal death in a college hazing. And in the following four years, the four young men who participated in that grim fraternity rite also died violently. Or did they?Twelve years later Susan wakes in a hospital bed. Apparently involved in a fatal accident, she is suffering from amnesia. She doesn't remember who she is or why she is there. All she knows is that her convalescence is unfolding into a fearful nightmare - and that the faces that surround her, pretending loving care, are those of the four men involved in that murder years before.Have the dead come back to life? Or has Susan plunged into the abyss of madness? With the help of her neurosurgeon, Susan desperately clings to her sanity while fighting to uncover who or what could be stalking her... What readers are saying about The House of Thunder: 'I have never read a book so filled with mystery and suspense''Koontz creates several ingenious plot twists and mysteries, some of which had me gasping out loud, they were so fantastic''Wonderful plot and living, breathing characters are of course the norm from Koontz, but this book has an indefinable quality about it that sets it apart from the others'
House of Windows
by Adina HoffmanA brilliant and moving evocation of the rhythms of life (and the darker shadows below it) in a working-class quarter of the world's most fascinating and divided city. In the tradition of the literature of place perfected by such expatriate writers as M. F. K. Fisher and Isak Dinesen, Adina Hoffman's House of Windows compellingly evokes Jerusalem through the prism of the neighborhood where she has lived for eight years since moving from the United States. In a series of interlocking sketches and intimate portraits of the inhabitants of Musrara, a neighborhood on the border of the western (Jewish) and eastern (Arab) sides of the city-a Sephardic grocer, an aging civil servant, a Palestinian gardener, a nosy mother of ten-Hoffman constructs an intimate view of Jerusalem life that will be a revelation to American readers bombarded with politics and headlines. By focusing on the day-to-day pace of existence in this close-knit community, she provides a rich, precise, and refreshingly honest portrait of a city often reduced to cliche-and takes in the larger question of identity and exile that haunts Jews and Palestinians alike.
The House on an Irish Hillside: A Memoir
by Felicity Hayes-McCoy&“A lovely writer, far superior to the average memoirist. . . . A curious mind, a perceptive observer with an artist&’s eye, a seeker of truth and beauty.&” —Irish IndependentFrom the moment I crossed the mountain, I fell in love with the place, which was more beautiful than any I&’d ever seen. And with a way of looking at life that was deeper, richer and wiser than any I&’d known before. . . . From the first day I came here I always knew I&’d come back. Sometimes we have to go back to our beginnings to become the person we want to be. More than a decade ago, USA Today–bestselling author Felicity Hayes-McCoy left the hectic pace of London and returned to her home country of Ireland to forge a new life in a remarkable house on the stunning Dingle peninsula. Gorgeously written, this is a life-affirming tale of rediscovering lost values and remembering the things that matter most. &“Wise, funny and touching, this book is a portrait of friendships, customs and folklore of Ireland; but what stays with you is harder to catch, like smoke or running water. It is the taste of something we all once knew, ever-present if only you look for it.&” ―Joanna Lumley, actress and author of Absolutely: A Memoir &“The book glowed . . . when I finished reading, I felt a sense of well-being, wonder and delight.&” —Alice Taylor, bestselling author of To School Through the FieldsPraise for Felicity Hayes-McCoy &“A pitch-perfect delight.&” —Marian Keyes, international bestselling author of Grown Ups on The Transatlantic Book Club &“The spot-on descriptions of Ireland&’s country roads and expansive sky all but leap off the page. . . . Maeve Binchy and Patrick Taylor fans will find much to enjoy.&” —Booklist on The Library at the Edge of the World &“Sunshine on the page.&” —Cathy Kelly, bestselling author of Between Sisters on The Month of Borrowed Dreams
The House on Carnaval Street: From Kabul to a Home by the Mexican Sea
by Deborah RodriguezI hadn't been planning on making Mexico my new home, but the little house on the sea was all that I had left . . . Intimate, honest and touching, this is the story of Deborah Rodriguez's often hilarious journey of self-discovery. Forced to flee her life in Afghanistan, she leaves behind her friends, her possessions and her two beloved businesses: a hair salon and a coffee shop.But life proves no easier 'back home'. After a year living in California where she teeters on the edge of sanity, Deborah makes a decision: she's going to get the old Deb back. So, at the age of forty-nine, she packs her life and her cat, Polly, into her Mini Cooper and heads south to a pretty seaside town in Mexico. Home is now an unassuming little house on Carnaval Street.If you liked Eat, Pray, Love you will love The House on Carnaval Street. Rodriguez's story speaks to every woman, mother, sister, wife - to anyone who has ever questioned their relationships, their place in the world and the choices that they've made.
The House on First Street: My New Orleans Story
by Julia Reed“Reed recounts with humor [post Katrina] home-improvement nightmares in a story that is part ‘Money Pitt’ and part love letter to her adopted home town.” —Washington Post, Front Page FeatureAfter fifteen years of living like a vagabond on her reporter's schedule, Julia Reed got married and bought a house in the historic Garden District of New Orleans. Four weeks after she moved in, Hurricane Katrina struck. Rich with sumptuous details and with the author's trademark humor, The House on First Street is the chronicle of a remarkable and often hilarious homecoming, as well as a thoroughly original tribute to our country's most original city.“What emerges from a heartrending, soul-stirring, rib-tickling and palate-prickling banquet of details is why Ms. Reed cannot leave New Orleans: love. It’s an undeceived devotion to a place and particularity that is admirable, and almost astonishing, in our increasingly deracinated culture.” —Wall Street Journal“Reed shares this sliver of her life with a light, conversational tone, and though somewhat tangential, she conveys the richness of pace and flavor of the Big Easy as life gets back to ‘normal’ without pretense.” —Christian Science Monitor “Reed is a breezy writer who nicely captures the despair and elation of seeing the city slowly come back to life.” —Chicago Sun-Times“With her usual keen eye for the quirky and outrageous, Reed finds much to amuse the reader in this delightful volume.” —Cokie Roberts, ABC and NPR News, author of Ladies of Liberty“With great literary panache and a throaty humor, Julia Reed captures the magical allure of the city, its food and its people . . . destined to be a classic.” —Walter Issacson, bestselling author of Einstein and Elon Musk
The House Swap
by Yvette ClarkThe Parent Trap meets The Holiday in this heartwarming and funny story of two girls, one American and one British, who become friends and confidantes when their families swap houses, from the acclaimed author of Glitter Gets Everywhere.Allie is British and dreams of being a spy. Sage is an only child from sunny California. They meet when their families swap houses for the summer.Though they’re polar opposites, Allie and Sage quickly realize that they’re both dealing with family issues—Sage’s parents may be on the brink of divorce, and Allie’s struggling to feel heard in her big family. It may take a trip around the world for them to find their place at home.This sweet and emotional story is told in alternating chapters from each girl’s point of view, offering two unique perspectives on family and belonging.
The House with the Stained-Glass Window (MacLehose Press Editions #7)
by Zanna Sloniowska"Zanna Sloniowska writes beautifully; with empathy, sensitivity, and with real political impact . . . an important new voice in Polish literature" OLGA TOKARCZUK, Nobel Prize-winning author of Flights"Remarkable, a gripping, Lvivian evocation of a city and a family across a long and painful century . . . A novel of life and survival across the ages" PHILIPPE SANDS, author of East West StreetAmid the turbulence of 20th century Lviv, meet four generations of women from the same fractious family, living beneath one roof and each striving to find their way across the decades of upheaval in an ever-shifting city. First there is Great-Granma, tiny and terrifying, shaped by a life of exile, hardship and doomed love, now fighting to keep her iron grip on the lives of her daughter, granddaughter and great-granddaughter. Then there is Aba, arthritic but devoted; cowed and despised by her mother, her one chance of happiness thwarted and her hopes of studying painting crushed. Thirdly, Marianna, the brilliant opera star: bold, beautiful and a fearless crusader for Ukrainian independence, who is shot during a demonstration and whose life and martyrdom casts a shadow upon the young life of the fourth and final woman, her daughter.More important even than these four women though is the character of the city of Lviv (or Lwów, or Lvov, depending on the point in history). A city of markets and monuments, streets and spires, where history and the present collide, civilisations clash and stories rise up on every corner. Translated from the Polish by Antonia Lloyd-Jones
The House with the Stained-Glass Window (MacLehose Press Editions #7)
by Zanna Sloniowska Antonia Lloyd Jones"The House with the Stained-Glass Window is remarkable, a gripping, Lvivian evocation of a city and a family across a long and painful century, at once personal and political, a novel of life and survival across the ages" PHILIPPE SANDS, author of East West StreetIn 1989, Marianna, the beautiful star soprano at the Lviv opera, is shot dead in the street as she leads the Ukrainian citizens in their protest against Soviet power. Only eleven years old at the time, her daughter tells the story of their family before and after that critical moment - including, ten years later, her own passionate affair with an older, married man. Just like their home city of Lviv, which stands at the crossroads of nations and cultures, the women in this family have had turbulent lives, scarred by war and political turmoil, but also by their own inability to show each other their feelings. Lyrically told, this is the story of a young girl's emotional, sexual, artistic and political awakening as she matures under the influence of her relatives, her mother's former lover, her city and its fortunes.Translated from the Polish by Antonia Lloyd-Jones
Housekeeping by Design: Hotels and Labor
by David BrodyOne of the great pleasures of staying in a hotel is spending time in a spotless, neat, and organized space that you don’t have to clean. That doesn’t, however, mean the work disappears—when we’re not looking, someone else is doing it. With Housekeeping by Design, David Brody introduces us to those people—the housekeepers whose labor keeps the rooms clean and the guests happy. Through unprecedented access to staff at several hotels, Brody shows us just how much work goes on behind the scenes—and how much management goes out of its way to make sure that labor stays hidden. We see the incredible amount of hard physical work that is involved in cleaning and preparing a room, how spaces, furniture, and other objects are designed to facilitate a smooth flow of hidden labor, and, crucially, how that design could be improved for workers and management alike if front-line staff were involved in the design process. After reading this fascinating exposé of the ways hotels work—or don’t for housekeepers—one thing is certain: checking in will never be the same again.
Housekeeping Management
by Matt A. CasadoThe second edition of Housekeeping Management is written from a management perspective of the executive housekeeper in the lodging industry. The overarching concept of the text spotlights three major areas of expertise required for the success of lodging professionals: management of resources, administration of assets, and knowledge of technical operations. The text explores the role of the housekeeping department in hotel/lodging operations, and focuses mainly on the effective communication between the housekeeping, front office, and engineering and maintenance staff. This edition will have the same focus on the management- and administration-based philosophy from the 1st Edition, but with a stronger focus on the engineering aspects of housekeeping. The book will also incorporate new concepts of energy conservation and risk management to address the latest sustainability and security trends in the industry, as well as updated information on guestroom technology.
Houses and Gardens of Kyoto
by Akihiko Seki Thomas DaniellFor all the damage that has occurred over the centuries, for all the relentless and destructive modernization still taking place today, Kyoto, imperial capital for more than a millennium, remains a rich, inexhaustible archive of Japanese cultural history.Houses and Gardens of Kyoto introduces a broad array of Kyoto's traditional houses from every period of the city's history. They range from summer villas to townhouses, from monumental Buddhist temples to insubstantial garden pavilions, from personal homes to traditional inns. All have their associated outdoor spaces, whether condensed courtyard gardens, picturesque stroll gardens, "dry landscape" stone gardens, or the "borrowed scenery" of distant landscapes.Both exquisite photo album and fascinating historical study, Houses and Gardens of Kyoto is sure to be the standard reference work on this topic for many decades to come.
Houston: 1860 to 1900
by Ann Dunphy BeckerIn an area that was little more than a thick forest lining Buffalo Bayou, Houston was founded in 1836 by the Allen brothers and named after the Republic of Texas's beloved general Sam Houston. By 1860, there were 5,000 residents in Houston, wooden sidewalks, a few shell-paved roads, and five railroads. Out of the mud and mayhem of Houston's humble frontier beginnings arose men like Thomas W. House, Alexander P. Root, Edward Hopkins Cushing, Thomas Bagby, and William S. Swilley. The sleepy little bayou that wound from Main Street and emptied into Galveston Bay would soon become one of the largest ports in the south. By 1900, the founders' grandchildren were ready to strike out on their own and would play their part in building a great Texas city, a railroad nexus for the Gulf Coast, and an international port of call.
Houston Heights (Images of Modern America)
by Anne SloanFounded in 1891, Houston Heights, one of the earliest and largest planned communities in the state of Texas, weathered the national decline of urban neighborhoods and has entered an era of growth, new construction, and a denser use of its space. Located approximately three miles from downtown Houston (the fourth-largest city in the nation), Houston Heights is now prime real estate. As townhomes, condos, and large apartment complexes continue to be built, the area's "small-town feel" has become diluted. Houston Heights is struggling to maintain its walkability, residents are trying to remain connected to their neighbors, and preservationists are striving to save its history. Almost everyone who lives here appreciates the quirkiness of the neighborhood, the visual impact of art that is part of their daily lives, the ethnic diversity, and the respect that residents show toward young and the old. Three City of Houston historic districts preserve portions of the neighborhood's traditional fabric.
Houston Noir (Akashic Noir #0)
by Tom Abrahams Robert Boswell Sarah Cortez Anton DiSclafani Stephanie Jaye Evans Deborah D.E.E.P. Mouton Wanjikũ Wa Ngũgĩ Adrienne Perry Pia Pico Reyes Ramirez Icess Fernandez Rojas Sehba Sarwar Leslie Contreras Schwartz Larry Watts"Brooklyn Noir came first in 2004, and now, 15 years later, Houston Noir--14 stories of intrigue, betrayal and death set from Tanglewood to Third Ward penned by current or former Houston authors--goes on sale."--Houston Chronicle"Akashic Books's long-running Noir Series tasks writers with imagining the dark sides of their communities, spinning gritty, shocking tales atop the local landscape. Recently the publisher tapped writer and former Houston poet laureate Gwendolyn Zepeda to serve as editor on a collection of stories about her native Bayou City. The end result is Houston Noir, out this month, whose 14 entries explore the murder, betrayal, and brujería lurking everywhere from River Oaks to the Ship Channel to a trailer park off FM 1960."--Houstonia Magazine"Houston is a city on the rise when it comes to crime fiction--something about all those lonely highways, gravity-defying overpasses, and drastic urban sprawl (and of course, the crime rate) make Houston a perfect setting for noir. This port city of close to five million residents is ready for a new reputation as a world capital of literature, and we're here to support Akashic's new collection of noir tales from Texas's most complex city."--CrimeReads, included in The Best New Crime Fiction of May 2019"With sprawl and serial killers, Houston Noir packs a mean punch...Houston Noir is a welcome addition to the city's slowly filling bookcase."--Texas Observer"Editor Gwendolyn Zepeda has cannily divided the collection into four separate areas of the city, which only serves to multiply a reader's certainty: Like the sodden sheet covering a much-lacerated corpse, all of Houston is pretty much dripping with crime. Best to experience it, we suggest, only between the covers of this new paperback."--Austin ChronicleAkashic Books continues its award-winning series of original noir anthologies, launched in 2004 with Brooklyn Noir. Each book comprises all new stories, each one set in a distinct neighborhood or location within the respective city.Brand-new stories by: Tom Abrahams, Robert Boswell, Sarah Cortez, Anton DiSclafani, Stephanie Jaye Evans, Wanjiku Wa Ngugi, Adrienne Perry, Pia Pico, Reyes Ramirez, Icess Fernandez Rojas, Sehba Sarwar, Leslie Contreras Schwartz, Larry Watts, and Deborah D.E.E.P. Mouton.From the introduction by Gwendolyn Zepeda:In a 2004 essay, Hunter S. Thompson described Houston as a "cruel, crazy town on a filthy river in East Texas with no zoning laws and a culture of sex, money and violence. It's a shabby, sprawling metropolis ruled by brazen women, crooked cops and super-rich pansexual cowboys who live by the code of the West--which can mean just about anything you need it to mean, in a pinch." For what it's worth, that quote is now posted on a banner somewhere downtown and regularly, gleefully repeated by our local feature writers.Houston is a port city on top of a swamp and, yes, it has no zoning laws. And that means it's culturally diverse, internally incongruous, and ever-changing. At any intersection here, I might look out my car window and see a horse idly munching St. Augustine grass. And, within spitting distance of that horse, I might see a "spa" that's an obvious brothel, a house turned drug den, or a swiftly rising bayou that might overtake a car if the rain doesn't let up...Overall, this collection represents the very worst our city has to offer, for residents and visitors alike. But it also presents some of our best voices, veteran and emerging, to any reader lucky enough to pick up this book.
Houston's Best Dive Bars
by John Nova LomaxHouston, that sun-drenched, humidity-steamed subtropical megapolis, might not be the first place you think of when you rattle off great American drinking towns. When most outsiders think of the city at all, images of cowboys, astronauts and oilmen come to mind. And truth be told, many natives wrestle with the concept of a dive bar, thinking that any gin mill that lacks a velvet rope, bottle service and a valet parking service is a dive.In Houston's Best Dive Bars, award-winning journalist (and third-generation Houstonian) John Nova Lomax sets the record straight on what exactly a dive is (and isn't) in the Bayou City. From Korean houses of ill repute on Telephone Road to bluesy Third Ward juke joints, from Galveston County bayside gang haunts to Spring Branch redneck redoubts, from famous old Inner Loop standbys like the Lone Star Saloon and the West Alabama Ice House to obscure gems like the D&W Inn and the Sundown Saloon, Lomax drank, and with this book as evidence, lived to tell the dive-y tales. The result is the first of its kind and the only guidebook to drinking and diving in Houston you will ever need.
Houston's Courtlandt Place
by Sallie Gordon Penny JonesIn 1906, Houston was poised to become a great city. The construction of its first skyscraper began (only eight stories); dredging commenced for the Houston Ship Channel; and Carrie Nation paid a visit and inflicted $750 damage on a saloon named after her, leaving no doubt that she wanted the name changed. Rambunctious growth, the proliferation of streetcar lines, and the emergence of the automobile pushed Houston's boundaries outward. When unrestricted commercialism encroached on the mansions of the city's elite, they abandoned downtown and formed private residential enclaves beyond the chaos. One of the earliest, fashioned after the "private places" of St. Louis, was Courtlandt Place. Developed for Houston's first big businessmen and power brokers, its story has been linked with the city's history for more than 100 years. The exceptional Courtlandt Place is on the National Register of Historic Places and remains a triumph of historic preservation.
Houston's River Oaks (Images of Modern America)
by Ann Dunphy Becker Charles Dain Becker Joan Blaffer JohnsonRiver Oaks is a name that has rung out in Houston, Texas, since its founding in 1923. The neighborhood's uncertain geographical boundaries may be a point of controversy, but the impact River Oaks has had on the city is indisputable. River Oaks has been home to astronauts who have contributed to American space exploration; lawyers who are involved in the interworking of the United States' legal system; oil tycoons who have helped Houston grow; and doctors who are responsible for inventing lifesaving medical procedures. The neighborhood is also home to one of the country's most exclusive country clubs, and River Oaks has been served by some of the same schools, churches, stores, and restaurants since its founding. This book explores how River Oaks not only celebrates, grieves, and lives life day-to-day, but also how it changes the world.
Houstorian Dictionary, The: An Insider's Index to Houston
by James GlassmanHouston is an innovative city informed by a diverse and eclectic past that is ever-present in its customs, expressions and dreams, even though most Houstonians don't realize it. Represented by landmarks, dishes and events, the culture of America's fourth-largest city is celebrated in the literature, movies, songs and memorable quotations credited to its vibrant citizenry. The Houstorian Dictionary is a guide for natives and newcomers alike. Each entry leads into the next to create a tapestry of the Bayou City's past and present. Discover that story and visit the places where it all happened. Meet the innovators, heroes, hucksters and misfit tinkerers who share the unique Houston DNA. The Houstorian, James Glassman, reveals valuable insights that make this a handy reference as well as an entertaining read.
How Ben Franklin Stole the Lightning
by Rosalyn SchanzerBen Franklin was the most famous American in the entire world during colonial times. No wonder! After all, the man could do just about anything. Why, he was an author and an athlete and a patriot and a scientist and an inventor to boot. He even found a way to steal the lightning right out of the sky.<P><P> Is such a thing possible? Is it. Take a look inside and find Ben busy at work on every spread. Then find out how he used his discovery about lightning to make people's lives safer.<P> In an inventive way, Rosalyn Schanzer brings us a brilliant and ever-curious American original.
How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully
by Eric Häusler Jürgen HäuslerThis book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules foreffective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emergefrom complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts?City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussedconditions. Lastly, rules for effective city branding are outlined.City images emerge from
How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing
by William Winston Dennis J CahillVenture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book’s “real-life” segmentation schemes will teach you how to apply them in day-to-day business.As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You’ll turn to it again and again for guidance and practical, easy suggestions!
How Did They Do That?
by Caroline SuttonThe totally satisfying answers to more than 100 questions that drive normal people—not to mention infomaniacs and trivia buffs—crazy.Questions about matters great and small, from ancient times to yesterday.Illustrated with illuminating technical drawings and unusual vintage photographs.How did they spend $40 million making Heaven's Gate?How did they decide the length of a mile?How did Beethoven compose when he was deaf?How did they discover the Hope diamond?How did they know the size of the Earth over 1,700 years before anyone sailed around it?How did they set the price of the Louisiana Purchase?How did the FBI devise the "Ten Most Wanted" list?How did they decide which horses were Thoroughbreds?How did they pick the Four Hundred?How did they start the Guiness Book of World Records?How did the Indians decide that cows were sacred?How did they discover penicillin?How did they build the Great Pyramid at Giza?How did they decide how tall to make the Empire State Building?How did they know there was an El Dorado?How did they start the Chicago fire of 1871?How did Hannibal cross the Alps?
How Far Do You Love Me?
by Lulu DelacreThis unique bedtime book by award-winning author-illustrator Lulu Delacre features a game that highlights the universal love between caregivers and children while taking readers on a journey across the seven continents of Earth.How far do you love me?I love you to the top of the peakslit by the morning sun ...To the crests of the desert where the wind sweeps sand from the dunes ... Based on a bedtime game that author-illustrator Lulu Delacre played with her young daughters, How Far Do You Love Me? is an "I love you" book with a twist. With every expression of love, readers visit a different location around the world, each a beautifully illustrated scene of caregivers and children in a place of natural beauty. The intimate size of the book is just right for sharing and snuggling up close with a child. As bedtime--or any quiet time--approaches, gather close with a special person in your life and get ready to let your imagination soar to place after place as you embark on a game of "How far do you love me?" The possibilities are endless!
How Hard Can It Be?: The World According to Clarkson Volume 4 (The World According to Clarkson)
by Jeremy ClarksonHow Hard Can it Be? is the fourth hilarious volume in Jeremy Clarkson's The World According to Clarkson series.How hard can it be...To build a power station without upsetting the eco-mentalists? To seek world domination if you've been hit the ugly stick? For the Met Office to get yesterday's weather right?In volume four of The World According to Clarkson, Jeremy Clarkson pours scorn on the nonsensical, the dumb, the idiotic and the plain foolish in his continuing quest to discover where exactly we've all gone wrong.Along the way he ponders:• Whether conquering France might solve the immigration problem• What happened when you ignore proper warning labels • What would happen if we turned the internet offOften controversial, frequently scathing but always funnier than James May, Jeremy Clarkson shows us how we could so easily make the world a better place. Praise for Jeremy Clarkson:'Brilliant . . . laugh-out-loud' Daily Telegraph'Outrageously funny . . . will have you in stitches' Time OutNumber-one bestseller Jeremy Clarkson writes on cars, current affairs and anything else that annoys him in his sharp and funny collections. Born To Be Riled, Clarkson On Cars, Don't Stop Me Now, Driven To Distraction, Round the Bend, Motorworld, and I Know You Got Soul are also available as Penguin paperbacks; the Penguin App iClarkson: The Book of Cars can be downloaded on the App Store.Jeremy Clarkson because his writing career on the Rotherham Advertiser. Since then he has written for the Sun and the Sunday Times. Today he is the tallest person working in British television, and is the presenter of the hugely popular Top Gear.