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Writing Winning Business Plans
by Garrett SuttonTo win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton's dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.Rich Dad/Poor Dad author Robert Kiyosaki says, "The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton's Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.Writing Winning Business Plans is the complete compendium for this essential business rite of passage - preparing a winning plan.
Writing Winning Proposals: Public Relations Cases
by Rebecca Deemer Thomas HagleyWriting Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer — typically non-public relations practitioners. <P><P> The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. <P><P> Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning. <P><P> Rebecca A. Gilliland is a distinguished professor of service learning and an associate professor of communication at the University of Indianapolis. A Fulbright Scholar and a Plank Fellow, Professor Gilliland has traveled the United States and around the world in an effort to stay current in the public relations industry while studying her areas of interest. She advises a nationally award-winning student run public relations firm and has taught numerous public relations classes. She has worked abroad and domestically, in sports promotions, corporate public relations, and in the non-profit sector. She is accredited in public relations and earned a doctorate in education with cognates in both public relations and communication studies. <P><P> Thomas R. Hagley is a senior instructor of public relations retired from the University of Oregon’s School of Journalism and Communication. A recipient of the school’s Jonathan Marshall Award for innovative teaching, he has taught more than 50 classes in public relations principles, advanced writing, strategic planning, and campaigns to a total enrollment of more than 1,000 students. His work as an educator was preceded by 30 years of professional experience as an executive with Alumax, Inc., Hill and Knowlton, Inc., his own consulting business, Alcoa, as publications chief for Newport News Shipbuilding and Dry Dock Co., and general assignment/investigative reporter for The Cleveland Plain Dealer.
Writing with Pleasure (Skills for Scholars)
by Helen SwordAn essential guide to cultivating joy in your professional and personal writingWriting should be a pleasurable challenge, not a painful chore. Writing with Pleasure empowers academic, professional, and creative writers to reframe their negative emotions about writing and reclaim their positive ones. By learning how to cast light on the shadows, you will soon find yourself bringing passion and pleasure to everything you write.Acclaimed international writing expert Helen Sword invites you to step into your “WriteSPACE”—a space of pleasurable writing that is socially balanced, physically engaged, aesthetically nourishing, creatively challenging, and emotionally uplifting. Sword weaves together cutting-edge findings in the sciences and social sciences with compelling narratives gathered from nearly six hundred faculty members and graduate students from across the disciplines and around the world. She provides research-based principles, hands-on strategies, and creative “pleasure prompts” designed to help you ramp up your productivity and enhance the personal rewards of your writing practice. Whether you’re writing a scholarly article, an administrative email, or a love letter, this book will inspire you to find delight in even the most mundane writing tasks and a richer, deeper pleasure in those you already enjoy.Exuberantly illustrated by prizewinning graphic memoirist Selina Tusitala Marsh, Writing with Pleasure is an indispensable resource for academics, students, professionals, and anyone for whom writing has come to feel like a burden rather than a joy.
Writing Without Bullshit: Boost Your Career by Saying What You Mean
by Josh BernoffJoining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Writing Workshop: The Essential Guide
by Ralph J. Fletcher Joann Portalupi Ralph FletcherIs the writing workshop the only way to teach writing? No. There are a variety of approaches or programs, but none of them matches the writing workshop when it comes to growing strong writers. That's why, despite the pressures of testing, the writing workshop has endured and even flourished in thousands of schools across the country. Today we face a time when as many as ten million new teachers are entering the profession. It is for these teachers, and others who are unfamiliar with writing workshop, that Ralph Fletcher and JoAnn Portalupi wrote this book - as a way to introduce and explain the writing workshop . . . to reveal what a potent tool the writing workshop can be for empowering young writers. Above all Writing Workshop is a practical book, providing everything a teacher needs to get the writing workshop up and running. In clear language, Fletcher and Portalupi explain the simple principles that underlie the writing workshop and explore the major components that make it work. Each chapter addresses an essential element, then suggests five or six specific things a teacher can do to implement the idea under discussion. There's also a separate chapter entitled "What About Skills," which shows how to effectively teach skills in the context of writing. The book closes with practical forms in the appendixes to ensure that the workshop runs smoothly. Fletcher and Portalupi's twenty-plus years working with teachers have convinced them that there is no better way to teach writing. This important book is the culmination of all their years of effort, a synthesis of their best thinking on the subject.
Writing Your Journal Article in Twelve Weeks: A Guide to Academic Publishing Success (Chicago Guides to Writing, Editing and Publishing)
by Wendy Laura Belcher"Wow. No one ever told me this!" Wendy Laura Belcher has heard this countless times throughout her years of teaching and advising academics on how to write journal articles. Scholars know they must publish, but few have been told how to do so. So Belcher made it her mission to demystify the writing process. The result was Writing Your Journal Article in Twelve Weeks, which takes this overwhelming task and breaks it into small, manageable steps. For the past decade, this guide has been the go-to source for those creating articles for peer-reviewed journals. It has enabled thousands to overcome their anxieties and produce the publications that are essential to succeeding in their fields. <p><p>With this new edition, Belcher expands her advice to reach beginning scholars in even more disciplines. She builds on feedback from professors and graduate students who have successfully used the workbook to complete their articles. A new chapter addresses scholars who are writing from scratch. <p><p>This edition also includes more targeted exercises and checklists, as well as the latest research on productivity and scholarly writing. Writing Your Journal Article in Twelve Weeks is the only reference to combine expert guidance with a step-by-step workbook. Each week, readers learn a feature of strong articles and work on revising theirs accordingly. Every day is mapped out, taking the guesswork and worry out of writing. There are tasks, templates, and reminders. At the end of twelve weeks, graduate students, recent PhDs, postdoctoral fellows, adjunct instructors, junior faculty, and international faculty will feel confident they know that the rules of academic publishing and have the tools they need to succeed.
Writing Your Journal Article in Twelve Weeks: A Guide to Academic Publishing Success
by Wendy Laura BelcherA comprehensive, well-written and beautifully organized book on publishing articles in the humanities and social sciences that will help its readers write forward with a first-rate guide as good company. ' - Joan Bolker, author of Writing Your Dissertation in Fifteen Minutes a Day `Humorous, direct, authentic ... a seamless weave of experience, anecdote, and research. ' - Kathleen McHugh, professor and director of the UCLA Center for the Study of Women Wendy Laura Belcher's Writing Your Journal Article in Twelve Weeks: A Guide to Academic Publishing Success is a revolutionary approach to enabling academic authors to overcome their anxieties and produce the publications that are essential to succeeding in their fields. Each week, readers learn a particular feature of strong articles and work on revising theirs accordingly. At the end of twelve weeks, they send their article to a journal. This invaluable resource is the only guide that focuses specifically on publishing humanities and social science journal articles.
Writings From Life, Fourth Edition
by Tom TynerWritings from Life is a process-oriented writing textbook that helps students continue to grow and improve as writers. Students learn by writing, and the textbook provides a variety of writing assignments that require students to develop and apply different writing and thinking skills as they progress through the book.
Written and Interpersonal Communication: Methods for Law Enforcement, Fifth Edition
by Harvey Wallace Cliff RobersonWritten and Interpersonal Communication Methods for Law Enforcement is a practical and easy to read guide to oral and written communications in the law enforcement and criminal justice fields. It helps students master communication skills, theories, and issues; provides practical examples and exercises; and includes helpful guides for improving spelling, vocabulary, and overall writing. The text includes both general theories and techniques to improve communication, and specific guidelines for writing documents common in the field, such as affidavits and search warrants.
Xenolinguistics
by Diana Slattery Allyson GreyAre language and consciousness co-evolving? Can psychedelic experience cast light on this topic? In the Western world, we stand at the dawn of the psychedelic age with advances in neuroscience; a proliferation of new psychoactive substances, both legal and illegal; the anthropology of ayahuasca use; and new discoveries in ethnobotany. From scientific papers to the individual trip reports on the Vaults of Erowid and the life work of Terence McKenna, Alexander and Ann Shulgin, and Stanislav Grof, we are converging on new knowledge of the mind and how to shift its functioning for therapeutic, spiritual, problem-solving, artistic and/or recreational purposes. In our culture, pychonautics, the practices of individuals and small groups using techniques such as meditation, shamanic ritual, ecstatic dance and substances such as LSD and psilocybin for personal exploration, is a field of action and thought in its infancy. The use of psychonautic practice as a site of research and a method of knowledge production is central to this work, the first in-depth book focusing on psychedelics, consciousness, and language. Xenolinguistics documents the author's eleven-year adventure of psychonautic exploration and scholarly research; her original intent was to understand a symbolic language system, Glide, she acquired in an altered state of consciousness. What began as a deeply personal search, led to the discovery of others, dubbed xenolinguists, with their own unique linguistic objects and ideas about language from the psychedelic sphere. The search expanded, sifting through fields of knowledge such as anthropology and neurophenomenology to build maps and models to contextualize these experiences. The book presents a collection of these linguistic artifacts, from glossolalia to alien scripts, washed ashore like messages in bottles, signals from Psyche and the alien Others who populate her hyperdimensional landscapes. With an entire chapter dedicated to Terence and Dennis McKenna and sections dedicated to numerous other xenolinguists, this book will appeal to those interested in language/linguistics and the benefits of psychedelic self-exploration, and to readers of science fiction.
Xenolinguistics: Towards a Science of Extraterrestrial Language
by Douglas A. Vakoch Jeffrey PunskeXenolinguistics brings together biologists, anthropologists, linguists, and other experts specializing in language and communication to explore what non-human, non-Earthbound language might look like. The 18 chapters examine what is known about human language and animal communication systems to provide reasonable hypotheses about what we may find if we encounter non-Earth intelligence. Showcasing an interdisciplinary dialogue between a set of highly established scholars, this volume: Clarifies what is and is not known about human language and animal communication systems Presents speculative arguments as a philosophical exercise to help define the boundaries of what our current science can tell us about non-speculative areas of investigation Provides readers with a clearer sense of the how our knowledge about language is better informed through a cross-disciplinary investigation Offers a better understanding of future avenues of research on language This rich interdisciplinary collection will be of interest to researchers and students studying non-human communication, astrobiology, and language invention.
Xenophobia in the Media: Critical Global Perspectives (Routledge Studies in Media, Communication, and Politics)
by Senthan Selvarajah Nesrin Kenar Ibrahim Seaga Shaw Pradeep DhakalThrough its global and critical perspectives, this book brings together knowledge, ideas, and tools to understand the problems and identify effective solutions, best practices and alternative approaches to combat xenophobia in the media and build tolerance and social cohesion. Although various studies have been conducted on the extent to which the media construct xenophobic discourse against immigrants and refugees and how they represent immigrants, there exists a research lacuna as to the dynamics of the xenophobia construction in the media, the effect of xenophobic discourse of the media and its function, the nexus between xenophobia construction of the media and the social, economic and political conditions, and the impact of the xenophobic discourse of the media on immigrants and host communities. This book adds knowledge and empirical evidence to fill this research gap. This book will be an important resource for journalists, scholars and students of media and communication studies, journalism, political science, sociology, and anyone covering issues of race and racism, human rights, immigration and refugees.
XML Pocket Reference: Extensible Markup Language (Pocket Reference (O'Reilly))
by Simon St. Laurent Michael FitzgeraldXML, the Extensible Markup Language, is everywhere: the syntax of choice for newly designed document formats across almost all computer applications. Now used daily by developers, XML is living up to its reputation as one of the most important developments in document interchange in the history of computing. A perennial bestseller, the handy XML Pocket Reference from O'Reilly has been revised once again to give you quick access to the latest goods. In addition to its comprehensive look at XML, this third edition has been updated with new material on Namespaces and XML Schema--considered among the most important elements in current XML use--along with RELAX NG and Schematron, additional powerful tools for describing XML document structures. Like other titles in O'Reilly's Pocket Reference series, the XML Pocket Reference, 3rd Edition features a well-organized format that gets right to the point. As a result, it's already won over the allegiance of developers everywhere. If you need XML answers quick and on the fly, this compact book is most definitely the book for you.
XSLT 1.0 Pocket Reference: A Quick Guide to XML Transformations (Pocket Reference (O'Reilly))
by Evan LenzXSLT is an essential tool for converting XML into other kinds of documents: HTML, PDF file, and many others. It's a critical technology for XML-based platforms such as Microsoft .NET, Sun Microsystems' Sun One, as well as for most web browsers and authoring tools. As useful as XSLT is, however, most people have a difficult time getting used to its peculiar characteristics. The ability to use advanced techniques depends on a clear and exact understanding of how XSLT templates work and interact.The XSLT 1.0 Pocket Reference from O'Reilly wants to make sure you achieve that level of understanding. With its concise approach, this handy pocket guide quickly gets you up to speed on XSLT 1.0 so you can covert XML like a seasoned pro. In addition to covering the basics of stylesheet structure, it also explains how to:use template rulescreate a result treeapply conditional processingtransform multiple source documentsemploy number formattingThanks to their convenient, quick-reference format, O'Reilly's Pocket References spare you from having to hunt through larger books for answers. They deliver just what you need to get the job done in a timely fashion. And the XSLT 1.0 Pocket Reference is no different--it's the ideal companion to have at your desk when you need an answer fast.
¡Ya supéralo!: Te adaptas, te amargas, o te vas
by César LozanoAléjate de las malas decisiones y transforma tu vida para ser feliz. ¿Por qué te aferras a alguien que no te ama? ¿Qué ganas con discutir todo el tiempo? ¿Quién te dijo que hacerte la víctima te garantiza obtener lo que deseas? ¡Ya supéralo! La dicha no está en quienes te rodean, ¡debes crearla!, deja de culpar a los demás de lo que no puedes resolver, ¿así, o más claro? Con su estilo incomparable, lecciones de vida, anécdotas y experiencias que han marcado su camino, César Lozano entrega en este libro los consejos más efectivos para superar una traición, deshacerte de tu imaginación destructiva, evitar a los vampiros emocionales y alejarte del rencor. Consciente de que ante una pérdida es imposible hablar de superarla, te invita a comprender el dolor profundo para sobrellevarla y hacer menos dolorosa la ausencia o la muerte de un ser querido. ¡Ya supéralo! Te adaptas, te amargas o te vas, te ayuda a decidir siempre por tu bien, a no cargar todos los días tus miedos e inseguridades; el autor, bestseller internacional, te comparte numerosas reflexiones para que te olvides de la perfección que buscas pues sólo te estresa. El libro tiene el propósito de hacerte más claro y directo el camino hacia el bienestar.
Ya te llamaremos: Claves para presentarte a un cásting y obtener con éxito tu primer trabajo
by Maite BuenafuenteUn manual imprescindible para afrontar con éxito un casting o una entrevista de trabajo. Buscar una oportunidad, aspirar a un papel, encontrar el primer trabajo... sea en el terreno que sea, requiere de una preparación previa, de un método y de una actitud. Un casting, como cualquier proceso de selección, empieza mucho antes del día de la prueba; hay todo un procedimiento anterior que garantiza que lleguemos al momento clave con garantías de éxito. Tras años de experiencia como responsable de casting y como coach de actores y actrices, Maite Buenafuente resume en Ya te llamaremos las claves imprescindibles para enfrentarse a este tipo de procesos de selección. Y nos propone una nueva definición de la palabra casting, que resume en los siguientes consejos: Contagiar al director con tu entusiasmo.Admirarte de lo que eres capaz.Sonreírle a la confianza.Temblar de emoción positiva.Imaginar que el mundo es tuyo.Negociar con tus nervios, darles una tregua.Gozar de un momento único e irrepetible.
The Year Before the Flood: A Story of New Orleans
by Ned SubletteWith a style the Los Angeles Times calls as "vivid and fast-moving as the music he loves," Ned Sublette's powerful new book drives the reader through the potholed, sinking streets of the United States's least-typical city.In this eagerly awaited follow-up to The World That Made New Orleans, Sublette's award-winning history of the Crescent City's colonial years, he traces an arc of his own experience, from the white supremacy of segregated 1950s Louisiana through the funky year of 2004–2005--the last year New Orleans was whole. By turns irreverent, joyous, darkly comic, passionate, and polemical, The Year Before the Flood juxtaposes the city's crowded calendar of parties, festivals, and parades with the murderousness of its poverty and its legacy of racism. Along the way, Sublette opens up windows of American history that illuminate the present: the trajectory of Mardi Gras from pre–Civil War days, the falsification of Southern history in movies, the city's importance to early rock and roll, the complicated story of its housing projects, the uniqueness of its hip-hop scene, and the celebratory magnificence of the participatory parades known as second lines. With a grand, unforgettable cast of musicians and barkeeps, scholars and thugs, vibrating with the sheer excitement of New Orleans, The Year Before the Flood is an affirmation of the power of the city's culture and a heartbreaking tale of loss that definitively establishes Ned Sublette as a great American writer for the 21st century.
The Year of My Life, Second Edition: A Translation of Issa's Oraga Haru
by Issa KobayashiThis title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1960.
The Year of the Introvert: A Journal of Daily Inspiration for the Inwardly Inclined
by Michaela Chung365 quotes, insights, and journaling prompts for the blossoming introvert.The Year of the Introvert is a seasonal daybook and journal that takes introverts on a true adventure in introspection and self-care, 365 days of the year. With each page of daily insight, Michaela Chung provides an interactive roadmap for introverts who wish to embrace who they are and live a fulfilling—and powerful!—life on their own quiet terms. Within these pages, you’ll discover quotes, prompts, and inspirational essays to propel you toward greater self-awareness, and self-love. Along the way, you’ll receive daily morsels of wisdom to strengthen your relationships, develop authentic confidence, survive the holidays, and truly blossom in your own introverted way. Ask introspective questions to awaken your inner adventurerGet tips on how to love your introversion and yourselfLearn how to cut through small talk and truly connectBe quietly magnetic in your romantic relationshipsBuild cozy living spaces that will replenish your energyAnd more!The Year of The Introvert is the ideal introvert’s companion for navigating the challenges and joys of being an introvert in an extrovert’s world. Reflect on your quiet strengths, water your natural wellspring of creativity, and take ownership of your “innie” life!
The Year That Defined American Journalism: 1897 and the Clash of Paradigms
by W. Joseph CampbellThe Year that Defined American Journalism explores the succession of remarkable and decisive moments in American journalism during 1897 – a year of significant transition that helped redefine the profession and shape its modern contours. This defining year featured a momentous clash of paradigms pitting the activism of William Randolph Hearst's participatory 'journalism of action' against the detached, fact-based antithesis of activist journalism, as represented by Adolph Ochs of the New York Times, and an eccentric experiment in literary journalism pursued by Lincoln Steffens at the New York Commercial-Advertiser. Resolution of the three-sided clash of paradigms would take years and result ultimately in the ascendancy of the Times' counter-activist model, which remains the defining standard for mainstream American journalism. The Year That Defined American Journalism introduces the year-study methodology to mass communications research and enriches our understanding of a pivotal moment in media history.
The Year Time Stopped: The Global Pandemic In Photos
by Christina Hawatmeh Nour ChamounCurated by the founders of Scopio, a community-based image marketplace, a stunning and unforgettable visual history that captures the world’s response to major events that defined 2020: the COVID pandemic and the sweeping movements for racial and social justice.In 2020, the world experienced massive change. Millions of lives were ended—and millions more upended—by the Covid-19 pandemic. The shocking police killings of Black men and women gave rise to powerful social movements and widespread collective action to rectify centuries of injustice and racism in the United States and globally. Together, these three colossal events tested the resilience of the social fabric bringing us all together. Attempting to illuminate and make sense of this new reality, photographers from around the world documented these transformational moments as they unfolded. Carefully combing through their archive, the founders of Scopio have curated these photographs to tell the story of the year 2020. It began with a collective sense of isolation and fear to eventually people coming together and protesting the social injustices that were uncovered later that year.Representing artists from around the globe, The Year Time Stopped seeks to empower us and give credence to the extraordinary circumstances that changed our world. The 200 images in this striking visual collection are indelible, impassioned, and unforgettable. Taken together, they are a singular testament to this unprecedented time.
The Years with Ross
by James ThurberFrom iconic American humorist James Thurber, a celebrated and poignant memoir about his years at The New Yorker with the magazine’s unforgettable founder and longtime editor, Harold Ross“Extremely entertaining. . . . life at The New Yorker emerges as a lovely sort of pageant of lunacy, of practical jokes, of feuds and foibles. It is an affectionate picture of scamps playing their games around a man who, for all his brusqueness, loved them, took care of them, pampered and scolded them like an irascible mother hen.” —New York TimesWith a foreword by Adam Gopnik and illustrations by James ThurberAt the helm of America’s most influential literary magazine from 1925 to 1951, Harold Ross introduced the country to a host of exciting talent, including Robert Benchley, Alexander Woollcott, Ogden Nash, Peter Arno, Charles Addams, and Dorothy Parker. But no one could have written about this irascible, eccentric genius more affectionately or more critically than James Thurber, whose portrait of Ross captures not only a complex literary giant but a historic friendship and a glorious era as well. "If you get Ross down on paper," warned Wolcott Gibbs to Thurber," nobody will ever believe it." But readers of this unforgettable memoir will find that they do.Offering a peek into the lives of two American literary giants and the New York literary scene at its heyday, The Years with Ross is a true classic, and a testament to the enduring influence of their genius.
Yellow. Cómo crear una cultura de servicio y ponerse la camiseta por los clientes: Parábola empresarial inspirada en hechos de la vida real.
by David Gomez GomezDeje de quejarse y haga que las cosas pasen. Una historia para transformar su vida y la de su empresa para siempre. Las compañías hacen grandes esfuerzos por ganarse un cliente, para luego perderlo por una precaria actitud de servicio. Las áreas trabajan internamente como islas, desconectadas de la realidad y de las necesidades de la gente a la cual deberían servir. Pero, ¿qué pasaría si después de un día agotador tomara un taxi y lo que sucede adentro transforma su vida para siempre?, ¿qué pasaría si dejara de esperar a que las cosas pasen y se dedicara a lograr que sucedieran?, ¿si se levantara feliz cada mañana a hacer su trabajo, porque no se trata de una simple y monótona tarea, sino que cumple con un propósito superior?, este libro basado en una experiencia real, con un taxista real. Alguien que pese a todas las adversidades, decidió hacer la diferencia para sus pasajeros y darle un significado a su trabajo. David Gómez, autor de los bestsellers Bueno, Bonito y Carito y de Detalles que Enamoran: cómo derretir a los clientes para que no quieran comprarle a nadie más, nos sorprende esta vez con una entretenida parábola empresarial para encontrarle un nuevo significado a nuestro trabajo. Un mensaje para hacer la diferencia en este mundo, una persona a la vez.