Special Collections

Legal Aspects of Marketing and Sales

Mayer, Warner, Siedel and Lieberman's Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Date Added: 03/19/2020

Perl One-Liners

Part of the fun of programming in Perl lies in tackling tedious tasks with short, efficient, and reusable code.

Often, the perfect tool is the one-liner, a small but powerful program that fits in one line of code and does one thing really well.

In Perl One-Liners, author and impatient hacker Peteris Krumins takes you through more than 100 compelling one-liners that do all sorts of handy things, such as manipulate line spacing, tally column values in a table, and get a list of users on a system.

This cookbook of useful, customizable, and fun scripts will even help hone your Perl coding skills, as Krumins dissects the code to give you a deeper understanding of the language.

You'll find one-liners that:–Encode, decode, and convert strings–Generate random passwords–Calculate sums, factorials, and the mathematical constants pi and e–Add or remove spaces–Number lines in a file–Print lines that match a specific pattern–Check to see if a number is prime with a regular expression–Convert IP address to decimal form–Replace one string with another And many more!

Save time and sharpen your coding skills as you learn to conquer those pesky tasks in a few precisely placed keystrokes with Perl One-Liners.

Date Added: 03/19/2020

The Power of Selling

The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills. What makes someone successful in sales? Are great sales people born or made? Is there one magic selling process, or does the process change based on the business...or the customer? How can the selling process really come alive for students in the classroom? How do students learn how to sell for life, not just for a course? The Power of Selling by Kim Richmond answers these questions and makes the principles of selling come alive. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. The Power of Selling provides an exciting and interactive experience for both professors and students through the use of 4 unique elements: 1. Content The content is based on the core selling tenets so instructors will find the familiar principles of selling. In addition, the impact of Sales 2.0 is addressed at every stage including how to use interactive tools such as Twitter, LinkedIn, Facebook, blogs, and wikis effectively. 2. Selling U The last section of each chapter is called Selling U. It applies the concepts covered in the chapter to a student's job search. Selling U topics include how to think about yourself as a brand, how to create a powerful cover letter and resume, how to create your personal elevator pitch, how to use networking and informational interviews to get the word out about your brand, how to prepare and dress for an interview, and how to negotiate and accept the right job offer. What makes The Power of Selling different is that Selling U is integrated into every chapter, which makes this text the ultimate guide to selling yourself. 3. Video Resources Videos are used throughout the book. Additional videos that are not included in the text are available for instructor use. Here are videos that are available: * Video Ride-alongs - One of the best ways to learn about sales is by going on ride-alongs. So every chapter starts with an exclusive feature called a Video Ride-along. These short videos feature seven different sales professionals - one that starts each chapter. Each one talks about how he or she applies one of the key concepts covered in the chapter in their job. These videos are designed to be "virtual ride-alongs" so the students can actually feel as though they are getting insights first hand from selling professionals. * The Power of Selling YouTube Channel here (youtube.com/thepowerofselling) - Over 50 videos are included featuring the sales professionals who are highlighted in the Video Ride-alongs. About half of the videos are used in the textbook. The balance are available for instructor use. Several are included in Video Learning Segments (see below). These videos are excellent resources for use in the classroom, exercises, and assignments. * Video Learning Segments In addition to the traditional supplements of Instructor Manual, PowerPoints, and Test Bank, there are also Video Learning Segments. These are PowerPoint slides embedded with videos designed to supplement the course PowerPoints and focus on one concept, like an ethical dilemma, pre-call preparation, or effective presentations, how to use email effectively. Each segment includes slides, videos, discussion questions, or exercises. 4. The Power of Selling LinkedIn Group. here This group was created on LinkedIn.com expressly as a resource for the faculty and students who use this textbook. The group includes sales professionals from across the country and from different industries. This is a great tool for faculty and students alike to network, participate in discussions, ask questions, and connect with "real world" selling professionals.

Date Added: 03/19/2020

eMarketing

eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas: * Search Engine Marketing * Affiliate Marketing * Web Analytics and Conversion Optimisation * Web Development * Online Copywriting * Online Advertising * WebPR * Online Reputation Management * Pay Per Click Advertising * Viral Marketing * Social Media Marketing * Search Engine Optimisation * eMarketing Strategy * Market Research * Mobile Marketing * Crowdsourcing * Customer Relationship Management It also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.

Date Added: 03/19/2020

Focusing on Organizational Change

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach taken by the leader or leaders is to direct or control the organization's reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of frontline employees, and is alienating for frontline employees. This approach is hardly a prescription for the pursuit of excellence, and does not enable the organization to be sufficiently agile or nimble to cope with the "white water" conditions in which the organization typically finds itself. This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. An organization's capacity for change is an eight-dimensional dynamic capability of an organization or organizational unit to successfully adapt to the changing organization-environment interface. In change-capable organizations, the strategic leader's role is more of an architect or designer of the organization in anticipation of oncoming change, rather than a commander or controller reacting to change. This approach unleashes the organization's creative potential while maintaining accountability, clarifies the roles of each and every employee in the change process while enhancing organizational flexibility, aligns organizational systems to facilitate change, and builds the organization's leadership pipeline for the future. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. Building on my previous consulting experience and anecdotal evidence, you will also learn how to enhance your organization's change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century. This book provides guidance on how to do that essential work in the new millennium.

Date Added: 03/19/2020

Fundamentals of Global Strategy

This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage. A business model is defined in terms of four principal components: (a) market participation--who its customers are, how it reaches them and relates to them; (b) the value proposition--what a company offers its customers; (c) the supply chain infrastructure--with what resources, activities and partners it creates its offerings; and finally, (d) its management model--how it organizes and coordinates its operations. Globalization requires a company to make strategic decisions about each component of the business model. Market participation decisions include choosing which specific markets or segments to serve, domestically or abroad; what methods of distribution to use to reach target customers; and how to promote and advertise the value proposition. Globalization decisions about the value proposition touch the full range of tangible and intangible benefits a company provides to its customers (stakeholders). Decisions about a company's value chain infrastructure deal with such questions as, What key internal resources and capabilities has the company created to support the chosen value proposition and target markets? What partner network has it assembled to support the business model? How are these activities organized into an overall, coherent value creation and delivery model? Finally, strategic decisions about the global management dimension are concerned with a company's choices about a suitable global organizational structure and decision-making process. We use Pankaj Ghemawat's well-known "AAA Triangle" framework to define three generic approaches to global value creation. Adaptation strategies seek to increase revenues and market share by tailoring one or more components of a company's business model to suit local requirements or preferences. Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the value proposition and grouping together development and production processes. Arbitrage is about exploiting economic or other differences between national or regional markets, usually by locating separate parts of the supply chain in different places.

Date Added: 03/19/2020

CK-12 Chemistry

An open source chemistry textbook.

Date Added: 03/19/2020

Project Management from Simple to Complex

In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex explores project management within this complex, virtual, and global environment. This is not a standard textbook that was adapted to the new publishing paradigm but was designed from the beginning to utilize its capabilities. The book is written in collaboration by an expert in Project Management--Russell Darnall--and an expert in writing instructional texts and using technology for communicating online--John Preston--to create a unique learning environment that prepares students to manage projects in a global, multicultural, and online environment.

Date Added: 03/19/2020

Macroeconomics

This book studies the implications of macroeconomic complementarities for aggregate behavior. The presentation is intended to introduce Ph. D. students into this sub-field of macroeconomics and to serve as a reference for more advanced scholars. The initial sections of the book cover the basic framework of complementarities and provide a discussion of the experimental evidence on the outcome of coordination games. The subsequent sections of the book investigate applications of these ideas for macroeconomics. The topics Professor Cooper explores include: economies with production complementarities, search models, imperfectly competitive product markets, models of timing and delay and the role of government in resolving and creating coordination problems.

Date Added: 03/19/2020

CK-12 Biology I - Honors

CK-12 Foundation's Biology 1- Honors FlexBook Covers the following chapters:

Foundations of Life Science- scientific investigations, methods, observations, & communication.

Chemical Basis of Life- matter, the significance of carbon, lipids, proteins.

Cell Structure and Function- prokaryotic, eukaryotic, plant, & animal cell features; structures / functions of DNA, RNA, protein, cell transport, homeostasis.

Photosynthesis- water, carbon, and nitrogen cycle between abiotic and biotic resources.

Cellular Respiration- relation to glycolysis, Krebs Cycle, electron transport chain.

Cell Division and Reproduction- cell division, reproduction.

Mendelian Genetics- inheritance, sex-linked traits.

Molecular Genetics- DNA, RNA, protein synthesis, mutation, regulating gene expression.

Human Genetics- human genome, diseases, Biotechnology- DNA technology, gene cloning.

History of Life- evolution, macroevolution, extinctions, episodic speciation, response to change.

Evolutionary Theory- Darwin's Theory of Evolution, common ancestry and natural selection.

Evolution in Populations- genetics of populations, genetic diseases, natural selection.

Classification- Taxonomy, scientific classification of organisms.

Principles of Ecology- Ecology's relation with energy; ecosystems, the water, carbon, and nitrogen cycles.

Biomes, Ecosystems and Communities- terrestrial/ aquatic biomes, community interactions.

Populations- Analysis of populations and dynamics.

Ecology and Human Actions- Balance between humans and the earth addressing natural resources, ecosystems, & biodiversity.

The Human Body- systems.

Nervous and Endocrine Systems- structures & functions, homeostasis.

Skeletal, Muscular, and Integumentary Systems- structures, functions, & homeostasis.

Circulatory and Respiratory Systems- structures and functions.

Digestive and Excretory Systems- structures/ functions, food pyramid.

Immune System and Disease- Body defenses against pathogens.

Reproductive System and Human Development- human reproductive systems, reproductive lifecycle, STDs.

Date Added: 03/19/2020

Building Strategy and Performance

The fundamental challenge facing business leaders is to drive performance into the future--the dynamics of strategy. To tackle this effectively, they need a clear understanding of what causes performance to improve or deteriorate and what power they have to change this trajectory for the better. Without this understanding, they risk making poor choices about their future--failing to exploit promising opportunities, pursuing unachievable aims, or falling victim to competitive and other threats. Building Strategy and Performance Through Time sets the agenda for building business strategy in powerful, actionable, and accessible terms. It gives executives clear frameworks for answering three fundamental questions: * Why is our business performance following its current path? * Where is it going if we carry on as we are? * How can we design a robust strategy to transform this future? The existing strategy tools most widely used help guide management's choices about where to compete--which customers to serve, with what products and services, and how to deliver those products and services to those customers effectively and profitably. While this choice is important, it is not often changed in any fundamental way; having found a reasonably strong and profitable position on these issues, few firms will, or should, set off in a new direction. But there is still much to be done to deliver that strategy, powerfully and sustainably over time. Many decisions need to be made, continually and holistically, across all functions of the business and adapted as conditions change from month to month and year to year. Pricing, product development, marketing, hiring, service levels, and other decisions cannot be made in isolation but must take into account other choices being made, elsewhere and at different times. Building Strategy and Performance Through Time explains a reliable, practical method, known as strategy dynamics, that creates a living picture of how an enterprise actually works and delivers performance. This picture shows exactly where the levers are that management controls and how to choose what to do, when, and how much, to accomplish your specific goals. It shows, too, how the same approach can be used to defeat competitors, cope with other outside forces, and keep delivering performance.

Date Added: 03/19/2020

Introduction to the Law of Property, Estate Planning, and Insurance

Mayer, Warner, Siedel and Lieberman's Introduction to the Law of Property, Estate Planning and Insurance is an up-to-date textbook that covers legal issues that students must understand relating to real estate (an especially important business asset), as well as estate planning and insurance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Introduction to the Law of Property, Estate Planning and Insurance provides students with context and essential legal concepts relating to property rights and duties, estate planning, insurance, secured transactions, mortgages, and related topics. The text provides the vocabulary and legal savvy they will need when working with these concepts, which are critical to business planning and success. With Introduction to the Law of Property, Estate Planning and Insurance, the authors have created a text that not only has both case summaries and excerpted cases, but one that you can easily customize by deleting chapters, reordering the content, adding your own material, and even editing at the line level with Flat World's easy-to-use MIYO (Make It Your Own) Platform. The free online version of the text includes embedded links to law-related videos at YouTube and other online sites for easy access by students and instructors.

Date Added: 03/19/2020

CK-12 Geometry - Second Edition, Volume 2 of 2

An open source textbook.

Date Added: 03/19/2020

International Finance

International Finance Theory and Policy is built on Steve Suranovic's belief that to understand the international economy, students need to learn how economic models are applied to real world problems. It is true what they say, that "economists do it with models." That's because economic models provide insights about the world that are simply not obtainable solely by discussion of the issues. International Finance Theory and Policy develops a unified model of the international macroeconomy. The text provides detailed descriptions of major macroeconomic variables, covers the interest rate parity and purchasing power parity theories of exchange rate determination, takes an exhaustive look at the pros and cons of trade imbalances and presents the well-known AA-DD model to explore the effects of fiscal and monetary policy under both fixed and flexible exchange rates. The models are developed, not by employing advanced mathematics, but rather by walking students through a detailed description of how a model's assumptions influence its conclusions. But more importantly, each model and theory is connected to real world policy issues. The Finance Text has the following unique features: o Begins with an historical overview of the international macroeconomy to provide context for the theory. o Concludes with a detailed discussion of the pros and cons of fixed and floating exchange rate systems. o Provides an extensive look at the issue of trade imbalances. Readers learn techniques to evaluate whether a country's trade deficit (or surplus) is dangerous, beneficial, or benign. o Explains how purchasing power parity is used to make cross country income comparisons. o Offers clear detailed explanations of the AA-DD model. o Applies the AA-DD model to understand the effects of monetary and fiscal policy on GDP, the exchange rate, and the trade balance.

Date Added: 03/19/2020

Intermediate Algebra

It is essential to lay a solid foundation in mathematics if a student is to be competitive in today's global market. The importance of algebra, in particular, cannot be overstated, as it is the basis of all mathematical modeling used in applications found in all disciplines. Traditionally, the study of algebra is separated into a two parts, Elementary and Intermediate Algebra. This textbook by John Redden, Intermediate Algebra, is the second part. Written in a clear and concise manner, it carefully builds on the basics learned in Elementary Algebra and introduces the more advanced topics required for further study in applications found in most disciplines. Used as a standalone textbook, Intermediate Algebra offers plenty of review as well as something new to engage the student in each chapter. Written as a blend of the traditional and graphical approaches to the subject, this textbook introduces functions early and stresses the geometry behind the algebra. While CAS independent, a standard scientific calculator will be required and further research using technology is encouraged.

Date Added: 03/19/2020

Legal Aspects of Corporate Management and Finance

Mayer, Warner, Siedel and Lieberman's Legal Aspects of Corporate Management and Finance is an up-to-date textbook that covers key legal issues relating to corporate management and finance. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Date Added: 03/19/2020

CK-12 Geometría, Volumen 1

An open source textbook.

Date Added: 03/19/2020

Principles of Economics

Principles of Economics covers the scope and sequence for a two-semester principles of economics course. The text also includes many current examples, including; discussions on the great recession, the controversy among economists over the Affordable Care Act (Obamacare), the recent government shutdown, and the appointment of the United States’ first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to micro and macro economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.

Date Added: 03/19/2020

Principles of Microeconomics

Principles of Microeconomics covers the scope and sequence for a one-semester economics course. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to economics and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.

Date Added: 03/19/2020

Open-Advice

Open Advice is a knowledge collection from a wide variety of Free Software projects. It answers the question what 42 prominent contributors would have liked to know when they started so you can get a head-start no matter how and where you contribute.

Date Added: 03/19/2020

Business Communication for Success

This book is suited for Business Communication courses, but is also appropriate for Business English, Business Presentation, Professional Communication courses. Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.

Date Added: 03/19/2020

American Government and Politics in the Information Age

American Government and Politics in the Information Age by Paletz, Owen, and Cook, is a comprehensive introduction to the vital subject of American government and politics. It is a comprehensive introduction to American politics and government; it covers all the basics. The text: * introduces the intricacies of the Constitution, the complexities of federalism, the meanings of civil liberties, and the conflicts over civil rights; * explains how people are socialized to politics, acquire and express opinions, and participate in political life; * describes interest groups, political parties, and elections--the intermediaries that link people to government and politics; * details the branches of government and how they operate; * shows how policies are made and affect people's lives.

Date Added: 03/19/2020

Concepts of Biology

Concepts of Biology is intended for the introductory biology course for non-science majors taught at most two- and four-year colleges. The scope, sequence, and level of the program are designed to match typical course syllabi. This text includes interesting features that make connections between scientific concepts and the everyday world of students. Concepts of Biology conveys the major themes of biology, such as a foundation in evolution, and features a rich and engaging art program.

Date Added: 03/19/2020

College Physics

This introductory, algebra-based, two-semester college physics book is grounded with real-world examples, illustrations, and explanations to help students grasp key, fundamental physics concepts. This online, fully editable and customizable title includes learning objectives, concept questions, links to labs and simulations, and ample practice opportunities to solve traditional physics application problems.

Date Added: 03/19/2020

Introduction to Contracts, Sales and Product Liability

Mayer, Warner, Siedel and Lieberman's Introduction to Contracts, Sales and Product Liability is an up-to-date textbook that includes legal issues that are covered in an introductory business law course. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.

Date Added: 03/19/2020