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Essentials of Nutrition
by Maureen Zimmerman and Beth SnowEssentials of Nutrition: A Functional Approach, by Zimmerman and Snow is a textbook aimed at non-majors for the nutrition course. With this text your students will examine some of the popular myths about nutrition and will develop a foundation for making smart dietary choices and to debunk these common nutrition myths. As students learn about the role of nutrition in optimal health, they will learn about dietary nutrients and toxicants. A sampling of topics covered include macro- and micronutrient needs; determining individual nutrient and caloric needs; digestion and absorption; nutritional needs throughout the various stages of human development; and current food issues, sustainability concerns, including food safety.
A Primer on Sustainable Business
by Nancy E. Landrum and Sandra EdwardsSustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. A Primer on Sustainable Business is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization. We offer chapters organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability.
Mastering Strategic Management
by Dave Ketchen and Jeremy ShortTeaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a "capstone" course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students' engagement in the course.
World Regional Geography
by Royal BergleeWorld Regional Geography: People, Places and Globalization is designed for students to experience and study as much of the world as possible within a limited amount of time. It gives students the fundamental concepts and the latest data regarding world places in a concise, easy-to-read format. This textbook focuses on the primary issues that have created our cultural and societal structures, and presents them within a framework for global understanding. A pattern of development is outlined from the imprint that European colonialism had on culture to the impact that giant retail corporations like Wal-Mart have on consumerism.
College Success
by Bruce Beiderwell and Linda Tse and Thomas J. Lochhaas and Nicholas B. DekanterCollege Success takes a fresh look at what it means, in today's world, with today's students, to be successful in college. Although many of the topics included--from study skills to personal health, from test-taking to managing time and money--will look familiar to those who have used student success texts that have been around for many editions, College Success takes a new approach. The focus is on realistic, practical tools for the students who need them. This is a book designed, frankly, for students who may have difficulty with traditional college texts. The style is direct and to the point. Information is presented concisely and as simply as possible. This is not a weighty tome that discusses student success--this is a manual for doing it. College student demographics have changed considerably in recent decades. More than a third of all students enroll not directly from high school but after a delay of some years. More students are working and have families. More students come from varied ethnic and cultural backgrounds. More students are the first in their family to attend college. More students have grown up with electronic media and now read and think in ways different from the previous generation. With these and so many other cultural changes, more students are not well prepared for a college education with the study skills and life skills they need to become successful students. For each student to get the most out of College Success and their college experience they must understand who they are as it relates to college. To that end, in every chapter students explore themselves, because success starts with recognizing your own strengths and weaknesses. Students make their own goals based on this self-assessment, determining what success in college really means for them as individuals. Interactive activities then help students learn the choices available to them and the possibilities for improving their skills. Skills are presented in step-by-step processes, tips for success in manageable highlighted displays. Most important, students always see the value of what they are reading--and how they can begin to apply it immediately in their own lives. College Success is intended for use in Freshmen Orientation, Study Skills or Student Success courses. A 2009 study revealed that currently nationwide, 34% of college freshmen do not return to their college for their sophomore year. This book is designed to help change that.
Launch! Advertising and Promotion in Real Time
by Michael Solomon and Lisa Duke Cornell and Amit NizanLaunch! is written for advertising and promotions courses taught to students in the business school and journalism & mass communication students. This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice. They get a flavor for the exciting field of advertising. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market.
Developing New Products and Services
by G. Lawrence SandersThe focus of the book is on the up-front activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Delivering innovative products is accomplished by an endless cycle of business planning, creative and innovative insight, and learning-about and learning-by-doing activities. A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are presented that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten-Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.
Human Resource Management
by Laura Portolese DiasHuman Resource Management by Laura Portolese Dias teaches HRM strategies and theories that any manager--not just those in HR--needs to know about recruiting, selecting, training, and compensating people. Most students will be managing people at some point in their careers and not necessarily in a human resource management capacity. As businesses cut back, they may outsource HR duties to outside vendors. Or, in smaller businesses, the HR department is sometimes small or non-existent, and managers from other departments have to perform their own HRM. Therefore, teaching HRM from the perspective of a general manager, in addition to an HR manager, provides more relevance to students' careers and will give them a competitive advantage in the workplace.
The Business Ethics Workshop v 1.0
by James BrusseauOn a good day in the business ethics classroom discussion charges forward; students have read the assigned case study, they're engaged by the conflict and want to work through it. Then, there's a bad day: students didn't bother to do the reading and the hour sags listlessly. The key to going the first way is case studies that students want to read, and The Business Ethics Workshop by James Brusseau provides them with reality and engagement. Reality: No stilted and contrived stories about Steve Smith and Jane Jones. Excerpts from blogs and newspapers bring the weight--and provocation--of the world as it's actually happening to the classroom.
CK-12 Calculus
by Ck-12 FoundationCK-12 Foundation's Single Variable Calculus FlexBook covers the following chapters: Functions, Limits, and Continuity - A review of the basics of functions is given. Students use linear approximations to study the limit process, before a more formal treatment of limits is given. Differentiation - Students explore instantaneous rate of change, and the relationship between continuity and differentiability. The Chain Rule and implicit differentiation are reviewed. Applications of Derivatives - Students gain practice with using the derivatives in related rates problems. Additional topics include The First Derivative Test, The Second Derivative Test, limits at infinity, optimization, and approximation errors. Integration - This chapter includes indefinite integrals calculus, initial value problems, definite integrals, the Fundamental Theorem of Calculus, integration by substitution, and numerical integration. Applications of Integration - This chapter includes applications of the definite integral, such as calculating areas between two curves, volumes, length of curves, and other real-world applications in physics and statistics. Transcendental Functions - This chapter includes differentiation and integration of logarithmic and exponential functions, exponential growth and decay, derivatives and integrals involving inverse trigonometric functions, and L'Hospital's Rule. Integration Techniques - Students explore integration by substitution, integration by parts, integration by partial fractions, trigonometric integrals, trigonometric substitutions, and improper integrals. Infinite Series - This chapter introduces the study of sequences and infinite series. The properties presented describe the behavior of a sequence or series, including whether a sequence approaches a number or an infinite series adds to a number.
Business English for Success
by Scott McleanBusiness English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our free online text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course.
CK-12 Chemistry - Second Edition
by Ck-12 FoundationCK-12 Foundation's Chemistry - Second Edition FlexBook covers the following chapters:Introduction to Chemistry - scientific method, history. Measurement in Chemistry - measurements, formulas. Matter and Energy - matter, energy. The Atomic Theory - atom models, atomic structure, sub-atomic particles. The Bohr Model of the Atom – electromagnetic radiation, atomic spectra. The Quantum Mechanical Model of the Atom – energy/standing waves, Heisenberg, Schrödinger. The Electron Configuration of Atoms – Aufbau principle, electron configurations. Electron Configuration and the Periodic Table- electron configuration, position on periodic table. Chemical Periodicity – atomic size, ionization energy, electron affinity. Ionic Bonds and Formulas – ionization, ionic bonding, ionic compounds. Covalent Bonds and Formulas – nomenclature, electronic/molecular geometries, octet rule, polar molecules. The Mole Concept – formula stoichiometry. Chemical Reactions – balancing equations, reaction types. Stoichiometry – limiting reactant equations, yields, heat of reaction. The Behavior of Gases – molecular structure/properties, combined gas law/universal gas law. Condensed Phases: Solids and Liquids – intermolecular forces of attraction, phase change, phase diagrams. Solutions and Their Behavior – concentration, solubility, colligate properties, dissociation, ions in solution. Chemical Kinetics – reaction rates, factors that affect rates. Chemical Equilibrium – forward/reverse reaction rates, equilibrium constant, Le Chatelier's principle, solubility product constant. Acids-Bases – strong/weak acids and bases, hydrolysis of salts, pHNeutralization – dissociation of water, acid-base indicators, acid-base titration, buffers. Thermochemistry – bond breaking/formation, heat of reaction/formation, Hess' law, entropy, Gibb's free energy. Electrochemistry – oxidation-reduction, electrochemical cells. Nuclear Chemistry – radioactivity, nuclear equations, nuclear energy. Organic Chemistry – straight chain/aromatic hydrocarbons, functional groups. Chemistry Glossary
CK-12 Algebra 1 Second Edition Volume 2
by Ck-12 FoundationAn open source textbook: algebra 1, 2nd edition, volume 2.
Introductory Chemistry
by David W. BallDavid W. Ball of Cleveland State University brings his new survey of general chemistry text, Introductory Chemistry, to the market with a fresh theme that will be sure to hold student interest: "Chemistry is Everywhere." Introductory Chemistry is intended for a one-semester introductory or preparatory chemistry course.
CK-12 Algebra 1 Second Edition Volume 1
by Ck-12 FoundationAn open source textbook: algebra 1, 2nd edition, volume 1.
The Sustainable Business Case Book
by Ross Gittell and Matt Magnusson and Michael MerendaThe issue of sustainability and specifically sustainable business is of increasing interest and importance to students of business and also students in the sciences, government, public policy, planning and other fields. There can be significant benefits from students learning about sustainable business from the rich experiences of business practice. The Sustainable Business Case Book by Gittell, Magnusson and Merenda is one of the first of its kind. It combines the the theory of sustainability with key concepts, analytical information and contextual information with a collection of cases which provide insights, perspective and practical guidance on how sustainable businesses operate from different business functional area perspectives. The Sustainable Business Case Book can be used as a stand-alone text or as a supplemental textbook for undergraduate courses that have an interest in sustainable business. While the book's primary focus is on the relationship between business and sustainability, the book can also be used in courses offered in fields other than business, including environmental and earth systems sciences, environmental studies, urban planning, economics and public policy.
Precalculus
by OpenStaxPrecalculus is intended for college-level Precalculus students. Since Precalculus courses vary from one institution to the next, we have attempted to meet the needs of as broad an audience as possible, including all of the content that might be covered in any particular course. The result is a comprehensive book that covers more ground than an instructor could likely cover in a typical one- or two-semester course; but instructors should find, almost without fail, that the topics they wish to include in their syllabus are covered in the text. Many chapters of Openstax Precalculus are suitable for other freshman and sophomore math courses such as College Algebra and Trigonometry; however, instructors of those courses might need to supplement or adjust the material. Openstax will also be releasing a College Algebra and Trigonometry title tailored to the particular scope, sequence, and pedagogy of those courses.
General Chemistry
by Bruce Averill and Patricia EldredgeThe overall goal of the authors with General Chemistry: Principles, Patterns, and Applications was to produce a text that introduces the students to the relevance and excitement of chemistry. Although much of first-year chemistry is taught as a service course, Bruce and Patricia feel there is no reason that the intrinsic excitement and potential of chemistry cannot be the focal point of the text and the course. So, they emphasize the positive aspects of chemistry and its relationship to students' lives, which requires bringing in applications early and often. In addition, the authors feel that many first year chemistry students have an enthusiasm for biologically and medically relevant topics, so they use an integrated approach in their text that includes explicit discussions of biological and environmental applications of chemistry. Topics relevant to materials science are also introduced to meet the more specific needs of engineering students.
CK-12 Biology I (with image descriptions)
by Ck-12 FoundationOpen source biology textbook from CK-12.
Principles of Macroeconomics
by OpenStaxPrinciples of Macroeconomics covers the scope and sequence for a one-semester economics course. The text also includes many current examples, including: the housing bubble and housing crisis, Zimbabwe’s hyperinflation, global unemployment, and the appointment of the United States’ first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well.
Intermediate Algebra
by OpenStax"Intermediate Algebra is designed to meet the scope and sequence requirements of a one-semester Intermediate algebra course. The book's organization makes it easy to adapt to a variety of course syllabi. The text expands on the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles. Each topic builds upon previously developed material to demonstrate the cohesiveness and structure of mathematics."--Open Textbook Library.
Social Problems
by Steven E. BarkanSocial Problems: Continuity and Change by Steve Barkan is a realistic but motivating look at the many issues that are facing our society today. As this book's subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them. It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers of Steve Barkan's book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future.