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Video Marketing
by Jon MowatIn a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Victory or Vested Interest?
by George Orwell and Harold Laski and G.D.H. Cole and Mary Sutherland and Francis WilliamsThis book, first published in 1942, covers the whole field of wartime life and organization. Is the private ownership and control of industry holding up production? Are the burdens of war being shared equally by the whole community? How can individual liberty be reconciled with maximum efficiency? Are women taking their rightful share in the national effort? Does our literature and art reflect the spirit of an aroused and determined people? Have we a message which will win the oppressed peoples of Europe to our side? These questions are frankly discussed and positive suggestions are made.
Victorian Conversion Narratives and Reading Communities
by Emily Walker HeadyBecause Victorian authors rarely discuss conversion experiences separately from the modes in which they are narrated, Emily Walker Heady argues that the conversion narrative became, in effect, a form of literary criticism. Literary conventions, in turn, served the reciprocal function as a means of discussing the nature of what Heady calls the 'heart-change.' Heady reads canonical authors such as John Henry Newman, Charles Dickens, Charlotte Brontë, George Eliot, and Oscar Wilde through a dual lens of literary history and post-liberal theology. As Heady shows, these authors question the ability of realism to contain the emotionally freighted and often jarring plot lines that characterize conversion. In so doing, they explore the limits of narrative form while also shedding light on the ways in which conversion narratives address and often disrupt the reading communities in which they occur.
Victorian Biography
by David AmigoniThis book rethinks Victorian biography and some of its major practitioners from the perspectives of Bakhtinian and Foucauldian discourse theory. A re-reading of the writings of Thomas Carlyle, particularly "Sartor Resartus" and Oliver Cromwell's "Letters and Speeches", provides the basis for the central argument of the book: that the biographical writings of late-19th-century figures such as John Morley, Frederick Harrison, Leslie Stephen, and J.R. Seeley need to be seen as an argument against Carlyle's writing practices, and as an attempt to impose cultural discipline on reading practices. The book contends that biography is a key genre for understanding debates between 19th-century intellectuals about the circulation and use of "literary" and "historical" discourse. As such, it is also a timely intervention in the current debate about the emergence of the disciplines of "literature" and "history" in the 19th century.
Victims of Environmental Harm
by Matthew HallIn recent years, the increasing focus on climate change and environmental degradation has prompted unprecedented attention being paid towards the criminal liability of individuals, organisations and even states for polluting activities. These developments have given rise to a new area of criminological study, often called ‘green criminology’. Yet in all the theorising that has taken place in this area, there is still a marked absence of specific focus on those actually suffering harm as a result of environmental degradation. This book represents a unique attempt to substantively conceptualise and examine the place of such ‘environmental victims’ in criminal justice systems both nationally and internationally. Grounded in a comparative approach and drawing on critical criminological arguments, this volume examines many of the areas traditionally considered by victimologists in relation to victims of environmental crime and, more widely, environmental harm. These include victims’ rights, compensation, treatment by criminal justice systems and participation in that process. The book approaches the issue of ‘environmental victimisation’ from a ‘social harms’ perspective (as opposed to a ‘criminal harms’ one) thus problematising the definitions of environmental crime found within most jurisdictions. Victims of Environmental Harm concludes by mapping out the contours of further research into a developing green victimology and how this agenda might inform criminal justice reform and policy making at national and global levels.This book will be of interest to researchers across a number of disciplines including criminology, international law, victimology, socio-legal studies and physical sciences as well as professionals involved in policy making processes.
Victims, Gender and Jouissance
by Victoria GraceVictimization has a long, cross-cultural history. The status of the victim has been the source of active and stirring controversy in cultural theory, criminology and legal theory, philosophy and psychoanalysis; it is of particular interest within feminist theory. Can the victim relation be refused? Are we all victims? The aim of this book is to analyze the intersection of gender and the victim, and the role of a libidinal enjoyment (jouissance) in knotting this relation. The enduring link between the construct of the victim and the sacrificial processes at its heart reveals something ultimately compelling about sacrifice. Legislating victimization out of existence will fail because the victim relation is central to the very formation of human subjectivity and implicated in the reproduction of social life. Lacanian psychoanalysis is used to interrogate the limits to arguments for resolving the problem of sacrificial violence: from Girard to Bataille, from Butler to Kristeva, from de Sade to Nietzsche. However, without denying the inevitable structuring power of the signifier, only its relentless reversion, or undoing, will expose the myths that sustain it, and create an opening within the social beyond this impasse. Such a break is theorized through a confrontation of Lacan with Baudrillard.
Vichy France and the Resistance
by Roderick Kedward and Roger AustinThis book, first published in 1985, examines various aspects of the intellectual achievements of writers and artists in the Vichy period; a strong emphasis on the ambiguity of much of their work emerges from the research. It goes a long way in answering the question of what it was like living under the fascist Vichy regime, and what the collaborators and resistance thought about their purpose and patriotism.
Vice Slang
by Tom Dalzell and Terry VictorAre you a bit of a chairwarmer? Do you use the wins from a country straight to get scudded on snakebite in a blind tiger? Do you ride the waves on puddle or death drop? Vice Slang gently eases you into the language of gambling, drugs and alcohol, providing you with 3,000 words to establish yourself firmly in the world of corruption and wickedness. All words are illustrated by a reference from a variety of sources to prove their existence in alleys and dives throughout the English speaking world. This entertaining book will give you hours of reading pleasure.
Vibration Testing and Applications in System Identification of Civil Engineering Structures
by Heung-Fai Lam and Jia-Hua YangThis book covers vibration testing and identification of dynamic structural systems. It starts from the fundamentals of structural dynamics, and covers the methods of modal analysis and model identification, vibration tests and the related experimental setup. It concludes with an outline of the authors‘ software, demonstrating practical applications, and illustrated with real-world case studies of full-scale structures. Theory is presented and derived step-by-step, with a detailed measurement system developed for vibration tests. This book is written for Masters students and enables them to understand the theories of system identification and empowers them to apply this in practice.
Veteran MPs and Conservative Politics in the Aftermath of the Great War
by Richard CarrBetween 1918 and 1939, 448 men who performed uniformed service in the First World War became Conservative MPs. This relatively high-profile cohort have been under-explored as a distinct body, yet a study of their experiences of the war and the ways in which they - and the Conservative Party - represented those experiences to the voting public reveals much about the political culture of Interwar Britain and the use of the Great War as political capital. Radicalised ex-servicemen have, thus far, been considered a rather continental phenomenon historiographically. And whilst attitudes to Hitler and Mussolini form part of this analysis, the study also explores why there were fewer such types in Britain. The Conservative Party, it will be shown, played a crucial part in such a process - with British politics serving as a contested space for survivors' interpretations of what the war should mean.
Vespertine
by Margaret RogersonFrom the New York Times bestselling author of Sorcery of Thorns and An Enchantment of Ravens comes a thrilling new YA fantasy about a teen girl with mythic abilities who must defend her world against restless spirits of the dead.
The dead of Loraille do not rest. Artemisia is training to be a Gray Sister, a nun who cleanses the bodies of the deceased so that their souls can pass on; otherwise, they will rise as spirits with a ravenous hunger for the living. She would rather deal with the dead than the living, who trade whispers about her scarred hands and troubled past. When her convent is attacked by possessed soldiers, Artemisia defends it by awakening an ancient spirit bound to a saint’s relic. It is a revenant, a malevolent being that threatens to possess her the moment she drops her guard. Wielding its extraordinary power almost consumes her—but death has come to Loraille, and only a vespertine, a priestess trained to wield a high relic, has any chance of stopping it.
With all knowledge of vespertines lost to time, Artemisia turns to the last remaining expert for help: the revenant itself. As she unravels a sinister mystery of saints, secrets, and dark magic, her bond with the revenant grows. And when a hidden evil begins to surface, she discovers that facing this enemy might require her to betray everything she has been taught to believe—if the revenant doesn’t betray her first.
A Very Bad Wizard
by Tamler SommersIn the first edition of A Very Bad Wizard: Morality Behind the Curtain – Nine Conversations, philosopher Tamler Sommers talked with an interdisciplinary group of the world’s leading researchers—from the fields of social psychology, moral philosophy, cognitive science, and primatology—all working on the same issue: the origins and workings of morality. Together, these nine interviews pulled back some of the curtain, not only on our moral lives but—through Sommers’ probing, entertaining, and well informed questions—on the way morality traditionally has been studied. This Second Edition increases the subject matter, adding eight additional interviews and offering features that will make A Very Bad Wizard more useful in undergraduate classrooms. These features include structuring all chapters around sections and themes familiar in a course in ethics or moral psychology; providing follow-up podcasts for some of the interviews, which will delve into certain issues from the conversations in a more informal manner; including an expanded and annotated reading list with relevant primary sources at the end of each interview; presenting instructor and student resources online in a companion website. The resulting new publication promises to synthesize and make accessible the latest interdisciplinary research to offer a brand new way to teach philosophical ethics and moral psychology.
Vernaculars in the Classroom
by Dohra Ahmad and Shondel NeroThis book draws on applied linguistics and literary studies to offer concrete means of engaging with vernacular language and literature in secondary and college classrooms. The authors embrace a language-as-resource orientation, countering the popular narrative of vernaculars as problems in schools. The book is divided into two parts, with the first half of the book providing linguistic and pedagogical background, and the second half offering literary case studies for teaching. Part I examines the historical and continued devaluing of vernaculars in schools, incorporating clear, usable explanations of relevant theories. This section also outlines the central myths and paradoxes surrounding vernacular languages and literatures, includes productive ways for teachers to address those myths and paradoxes, and explores challenges and possibilities for vernacular language pedagogy. In Part II, the authors provide pedagogical case studies using literary texts written in vernacular Englishes from around the world. Each chapter examines a vernacular-related topic, and concludes with discussion questions and writing assignments; an appendix contains the poems and short stories discussed, and other teaching resources. The book provides a model of interdisciplinary inquiry that can be beneficial to scholars and practitioners in composition, literature, and applied linguistics, as well as students of all linguistic backgrounds.
Vernacular Christian Rhetoric and Civil Discourse
by Jeffrey M. RingerVernacular Christian Rhetoric and Civil Discourse seeks to address the current gap in American public discourse between secular liberals and religiously committed citizens by focusing on the academic and public writing of millennial evangelical Christian students. Analysis of such writing reveals that the evangelical Christian faith of contemporary college students—and the rhetorical practice motivated by it—is marked by an openness to social context and pluralism that offers possibilities for civil discourse. Based on case studies of evangelical Christian student writers, contextualized within nationally-representative trends as reported by the National Study of Youth and Religion, and grounded in scholarship from rhetorical theory, composition studies, folklore studies, and sociology of religion, this book offers rhetorical educators a new terministic screen that reveals the complex processes at work within our students’ vernacular constructions of religious faith.
Verificationism
by C.J. MisakVerificationism is the first comprehensive history of a concept that dominated philosophy and scientific methodology between the 1930s and the 1960s. The verificationist principle - the concept that a belief with no connection to experience is spurious - is the most sophisticated version of empiricism. More flexible ideas of verification are now being rehabilitated by a number of philosophers.C.J. Misak surveys the precursors, the main proponents and the rehabilitators. Unlike traditional studies, she follows verificationist theory beyond the demise of positivism to examine its reappearance in the work of modern philosophers. Most interestingly, she argues that despite feminism's strenuous opposition to positivism, verificationist thought is at the heart of much of contemporary feminist philosophy.Verificationism is an excellent assessment of a major and influential system of thought.
Verbal Protocols of Reading
by Peter Afflerbach and Michael PressleyResearchers from a variety of disciplines have collected verbal protocols of reading as a window on conscious reading processes. Because such work has occurred in different disciplines, many who have conducted verbal protocol analyses have been unaware of the research of others. This volume brings together the existing literature from the various fields in which verbal protocols of reading have been generated. In so doing, the authors provide an organized catalog of all conscious verbal processes reported in studies to date -- the most complete analysis of conscious reading now available in the literature. When the results of all of the studies are considered, there is clear support for a number of models of reading comprehension including reader response theories, schema perspectives, executive processing models, and bottom-up approaches such as the one proposed by van Dijk and Kintsch. The summary of results also demonstrates that none of the existing models goes far enough. Thus, a new framework -- constructively responsive reading -- is described. This new model encompasses reader response, schematic and executive processing, and induction from word- and phrase-level comprehension to higher-order meaning. The important concept in this new model is that readers respond to bits and pieces of text as they are encountered, all as part of the overarching goal of constructing meaning from text. This volume also includes a critical review of the thinking aloud methodology as it has been used thus far. This examination suggests that it continues to be an immature methodology, and that much work is needed if a complete theory of conscious processing during reading is to be developed via verbal protocol analysis. Finally, after reviewing what has been accomplished to date, the authors provide extensive discussion of the work that remains to be done and the adequacy of the verbal protocol methodology for permitting telling conclusions about text processing.
Vera
by Carol EdgarianNew York Times bestselling author Carol Edgarian delivers an astonishing feat of imagination, a grand adventure set in 1906 San Francisco—a city leveled by quake and fire—featuring an indomitable heroine coming of age in the aftermath of catastrophe and her quest for love and reinvention.Meet Vera Johnson, the uncommonly resourceful fifteen-year-old illegitimate daughter of Rose, notorious proprietor of San Francisco&’s most legendary bordello and ally to the city&’s corrupt politicians. Vera has grown up straddling two worlds—the madam&’s alluring sphere, replete with tickets to the opera, surly henchmen, and scant morality, and the violent, debt ridden domestic life of the family paid to raise her. On the morning of the great quake, Vera&’s worlds collide. As the shattered city burns and looters vie with the injured, orphaned, and starving, Vera and her guileless sister, Pie, are cast adrift. Vera disregards societal norms and prejudices and begins to imagine a new kind of life. She collaborates with Tan, her former rival, and forges an unlikely family of survivors. Together they navigate their way beyond disaster. In Vera, Carol Edgarian creates a cinematic, deeply entertaining world, in which honor and fates are tested; notions of sex, class, and justice are turned upside down; and love is hard-won. A ravishing, heartbreaking, and profound affirmation of youth and tenacity, Vera&’s story brings to life legendary characters—tenor Enrico Caruso, indicted mayor Eugene Schmitz and boss Abe Ruef, tabloid celebrity Alma Spreckels—as well as an unforgettable cast that includes Vera&’s young lover, Bobby, protector of the city&’s tribe of orphans, and three generations of a Chinese family competing and conspiring with Vera. This richly imagined, timely tale of improbable outcomes and alliances takes hold from the first page, gifting readers with remarkable scenes of devastation, renewal, and joy. Told with unflinching candor and wit, Vera celebrates the audacious fortitude of its young heroine and marks a stunning achievement by an inventive and generous writer.
Veblen in Perspective
by Stephen EdgellThis work discusses the impact and contemporary relevance of the work of Thorstein Veblen, as well as the source of his ideas. It suggests that he was one of the first modern sociologists of consumption whose analysis of contemporary display and fashion anticipated later theories and research.
Varieties of Right-Wing Extremism in Europe
by Brian Jenkins and Andrea Mammone and Emmanuel GodinBeginning with an analysis of the complex relationship between fascism and the post-war extreme right, the book discusses both contemporary parties and the cultural and intellectual influences of the European New Right as well as patterns of socialization and mobilization. It then analyses the effects of a range of factors on the ideological development of right-wing extremism including anti-Semitism, Islamophobia, religious extremism and the approach towards Europe (and the European Union).The final sections investigate a number of activist manifestations of the extreme right from youth participation and the white power music scene to transnational rallies, the Internet and football hooliganism. In the process, the book questions the notion that the contemporary extreme right is either completely novel or fully populist in character. Drawing together a wide range of contributors, this is essential reading for all those with an interest in contemporary extremism and fascism. The book is a companion volume to Mapping the Extreme Right (Routledge, 2012) which has the same editors.
Vantage Point
by Scott ThornleyThe highly anticipated fourth instalment in the critically acclaimed MacNeice Mysteries series finds MacNeice and his team on the hunt for a sophisticated serial killer who draws his inspiration from classic works of art — perfect for fans of Dan Brown’s mysteries with a historical twist.Two bodies have been found in the master bedroom of a mansion in Dundurn’s old-money neighbourhood under the mountain. Howard Terry and his son, Matthew, have both been shot twice in the chest. Under Matthew’s body is a doll with blood-red cotton wadding spilling out of its head. Nearby, a mannequin in a nightshirt lies on its back, with two bullet holes in the chest.On the other side of town, a body is discovered below the Devil’s Punchbowl waterfall. Leaning against an enormous rock is a man in a cotton nightshirt wearing a papier mâché donkey’s head. Two rounds in the chest. Something about the way the bodies have been arranged suggests the murders are connected and triggers a memory in Detective Superintendent MacNeice of an image he saw years before…
The Vantage of Law
by James AllanThe premise of this book is that a shift of vantage will help elucidate various important issues of law related to judging, to bills of rights and to more abstract questions of legal philosophy. The work begins by focussing on the jurisprudential issue of whether it is desirable to keep separate the demands of law and of morality and uses the device of changing vantages to elucidate the many issues that fall under that aegis. This is followed by a consideration of how judges ought to do their job when interpreting and whether the rule of law ideal differs from rule by judges. The last part of the book focuses explicitly on bills of rights. Building on the earlier parts, the author uses his device of shifting vantages to provide insights into how these instruments affect democratic decision-making and from which perspectives they will look attractive and unattractive. Written in a clear, accessible and engaging style, the book demonstrates that vantage point is a key criterion affecting how one understands and evaluates, firstly, some of the theoretical debates in jurisprudence and then, secondly, what judges are doing and whether a bill of rights is desirable or not.
Vamps: Fresh Blood
by Nicole ArendIN DARKNESS WE SHINE Welcome to VAMPS, an elite academy in the Swiss Alps for the children of the wealthiest and most powerful vampire families. Dillon is an outsider, a dhampir – half vampire, half human – sent to VAMPS to learn to nurture his vampire side. Thrown in at the deep end, he must embrace his fangs if he is to survive. But blood never lies and there is something special in Dillon&’s veins that the others do not have. And as his power grows, so does the target on his back . . . Readers love VAMPS: Fresh Blood 'A very fun vampire story . . . these are the true heirs to Dracula's coffin' 'I absolutely loved this book' 'You are swept away into Dillon's new world at break-neck speed' 'I ship Dillon with almost everyone' 'I immensely enjoyed this book' 'A sort of Gossip Girl/vampire hybrid we didn't know we wanted' 'The world-building was also amazing' 'I didn't want to put it down'
Vampires, Hearts & Other Dead Things
by Margie FustonAn ALA Morris Award Finalist! In this &“equal parts heartbreaking and joyful&” (School Library Journal) debut YA novel that&’s The Coldest Girl in Coldtown meets They Both Die at the End, a teen girl takes a trip to New Orleans with her estranged best friend to find a vampire to save her dying father.Victoria and her dad have shared a love of the undead since the first vampire revealed his existence on live TV. Public fear soon drove the vampires back into hiding, yet Victoria and her father still dream about finding a vampire together. But when her dad is diagnosed with terminal cancer, it&’s clear that&’s not going to happen. Instead, Victoria vows to find a vampire herself—so that she can become one and then save her father. Armed with research, speculations, and desperation—and helped by her estranged best friend, Henry—Victoria travels to New Orleans in search of a miracle. There she meets Nicholas, a mysterious young man who might give her what she desires. But first, he needs Victoria to prove she loves life enough to live forever. She agrees to complete a series of challenges, from scarfing sugar-drenched beignets to singing with a jazz band, all to show she has what it takes to be immortal. But truly living while her father is dying feels like a betrayal. Victoria must figure out how to experience joy and grief at once, trusting all the while that Nicholas will hold up his end of the bargain…because the alternative is too impossible to imagine.
Value Systems and Social Process
by Geoffrey VickersTavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1968 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.
The Values Debate
by Leslie J. FrancisPresents findings from a survey conducted among 30,000 13-15 year olds throughout England and Wales, giving particular attention to social, personal and moral issues.