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The Direct to Consumer Playbook
by Mike StevensBuild your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now· The importance of building a community and how to use data· When to consider going multichannel· Why you need a bulletproof brand· Navigating funding, margins, growth, customer service and product development and moreFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Directory of Choral-Orchestral Music
by Michael RosewallFirst published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
Diplomatic Style and Foreign Policy
by Jeffrey RobertsonThe book explores diplomatic style and its use as a means to provide analytical insight into a state’s foreign policy, with a specific focus on South Korea. Diplomatic style attracts scant attention from scholars. It is dismissed as irrelevant in the context of diplomacy’s universalism; misconstrued as a component of foreign policy; alluded to perfunctorily amidst broader considerations of foreign policy; or wholly absented from discussions in which it should comprise an important component. In contrast to these views, practitioners maintain a faith-like confidence in diplomatic style. They assume it plays an important role in providing analytical insight, giving them advantage over scholars in the analysis of foreign policy. This book explores diplomatic style and its use as a means to provide analytical insight into foreign policy, using South Korea as a case study. It determines that style remains important to diplomatic practitioners, and provides analytical insight into a state’s foreign policy by highlighting phenomena of policy relevance, which narrows the range of information an analyst must cover. The book demonstrates how South Korea’s diplomatic style – which has a tendency towards emotionalism, and is affected by status, generational change, cosmopolitanism, and estrangement from international society – can be a guide to understanding South Korea’s contemporary foreign policy. This book will be of much interest to students of diplomacy studies, foreign policy, Asian politics, and International Relations in general.
Diplomacy, Roger Makins and the Anglo-American Relationship
by Richard WevillThe history of Britain after the Second World War is essentially the story of her loss of great power status. Writers discussing this decline often focus on those sources of power which are tangible and capable of measurement: the size of a country’s armed forces, her Gross Domestic Product, or her energy reserves. But there are other real sources of power which are not so easily measured. The morale of a nation, the quality, integrity and stability of a country’s political system and a nation’s sense of unity are all intangible elements. So is diplomatic skill, which is central to the ability of one country to influence another. Roger Makins, the British Ambassador to Washington 1953-1956, was one of the most prominent and powerful diplomats of his time. His career was unusual for a Foreign Office official, in that such a large part of it took place in Washington and London, and was centred on Anglo-American relationships. This book describes his life, times and the important players he dealt with on both sides of the Atlantic. It is history seen through the perspective of the officials trying to serve their countries’ interests, and as such it sheds a new light on how the ’special relationship’ between Britain and America developed. It also shows the impact on policy a civil servant, who worked and negotiated with almost every important American and British politician and official of his time, can have.
Dilemmas of Internationalism
by Andrew JohnstoneDilemmas of Internationalism is a new political history of the 1940s which charts and analyses the efforts of private internationalists to define US internationalism and promote the establishment of the United Nations. Internationalists hoped that the United States would shake off the fear of entangling alliances that had characterised the nation's history, replacing isolationism and unilateralism with a new, involved and multilateral approach to foreign affairs. During and after World War II, a number of private individuals and organisations were at the forefront of the fight to change the nature of US foreign policy. This book focuses in particular on the most important internationalist organisation: the American Association for the United Nations (AAUN), known as the League of Nations Association through 1944. It situates the AAUN in the vast network of private organisations promoting an internationalist foreign policy during and after World War II, and analyses the connections between the AAUN and the US government and key public figures who proposed a more internationalist foreign policy. One of the most innovative aspects of Dilemmas of Internationalism is its focus on state-private interaction with regard to defining internationalism. Most previous works on wartime internationalism neglect considerations of state-private interaction, or fail to significantly develop them. The study also acts as a corrective to the general neglect of state-private interaction during this period, turning attention away from the common focus on the Cold War to the crucial phase during and immediately after World War II. Beginning with the US entry into the War, this study continues through the onset of the Cold War to early 1948, ending with the passing of the Marshall Plan. By 1948, the path of US internationalism appeared firmly fixed by a Cold War framework, but in 1941, US entry into the Second World War offered the opportunity to develop a more multilateral approach to foreign affairs, and create a more just and peaceful world. This book is a much-needed history of the attempt to seize that opportunity.
The Dilemma of Our Times
by Harold J. LaskiThis book, originally published in 1952, unfinished and perhaps imperfect, is the last book of one of the most acute political thinkers of the twentieth century. Laski’s earlier optimism about a swing to the Left was beginning to be reversed, and in this volume he saw the defects of his previous optimistic surveys, which, in his opinion, still had value, but needed to be brought up-to-date and consquently he began to write an additional chapter which was never completed. It remains a valuable last word of an author who for thirty years was respected and listened to on the topic of civilisation’s survial through change.
Dignity, Mental Health and Human Rights
by Brendan D. KellyThis book explores the human rights consequences of recent and ongoing revisions of mental health legislation in England and Ireland. Presenting a critical discussion of the World Health Organization's 'Checklist on Mental Health Legislation' from its Resource Book on Mental Health, Human Rights and Legislation, the author uses this checklist as a frame-work for analysis to examine the extent to which mental health legislation complies with the WHO human rights standards. The author also examines recent case-law from the European Court of Human Rights, and looks in depth at the implications of the United Nations Convention on the Rights of Persons with Disabilities for mental health law in England and Ireland. Focusing on dignity, human rights and mental health law, the work sets out to determine to what extent, if any, human rights concerns have influenced recent revisions of mental health legislation, and to what extent recent developments in mental health law have assisted in protecting and promoting the human rights of the mentally ill. The author seeks to articulate better, clearer and more connected ways to protect and promote the rights of the mentally ill though both law and policy.
Digital Transformations in Care for Older People
by Helena Hirvonen, Mia Tammelin, Riitta Hänninen and Eveline J.M. WoutersThe book investigates digitalisation in care for older people by giving insight into service users’ and professionals’ opportunities to digital agency in the context of European welfare states. With a focus on service users and providers experiences of digital care, the contributions address the manifold and often contradictory consequences of active ageing policies and innovation programmes. To assess digital agency of older people, ageism and co-creation in the innovation processes as well the use of digital platforms are addressed, while care professionals’ digital agency is examined through empirical cases that focus on the interaction between human and non-human actors in long-term care services, the temporality and spatiality of care, and the organisational requirements for successful implementation of digital technologies. From a variety of conceptual and theoretical viewpoints, the chapters provide a comprehensive and timely overview of ways to address the phenomena of ageing and digitalisation. The book provides critical vantage points to academic readership, health and social care professionals, policymakers, other stakeholders as well as the general audience on the effects of digitalisation in care for older people.
Digital Transformation in Aviation, Tourism and Hospitality in Southeast Asia
by Azizul Hassan and Nor Aida Abdul RahmanTechnological advances and the drive to digitalize business processes in aviation, tourism, and hospitality have forced the industries to go along with the digital movement. The results are often mixed. This book brings together contributions from leading scholars in the field and explores the digital transformation in these industries in Southeast Asia. The book looks at the impact of digital transformation on the region and the issues and challenges brought about by this transformation. It also addresses trends in the industries from blockchain technology, AI, biometric and mobile technology applications to in-flight catering. It examines the impact of COVID-19 on the industries and how the pandemic has led to businesses adopting new business models. Through the case studies of digital adoptions in the region, readers will gain insights on how the countries have leveraged new technologies and the implementation processes to drive digital transformation. The book aims to help scholars and policy makers understand the digital advances in the industries to better formulate responses in research and policy making and deliver effective digital transformation.
Digital Transformation and Social Well-Being
by Antonio López Peláez and Sergei Zelenev and Sang-Mok SuhThis is the first book to show how digitalisation and the better provision of information and communication technologies (ICTs) can improve access to a wide-range of social services, as well as make them more inclusive. Overcoming disparities across social groups using contemporary digitalisation models will have lasting consequences on social well-being and human welfare.Reflecting on current trends the authors vividly illustrate the collective, global nature of the challenge that digitalisation represents for providers, administrators and users of welfare services. It is important, therefore, to bear in mind the following for research design and practice: • Citizens' rights must be protected. • Consideration should be given to how the services provided can be improved by more effective use of ICTs. • Digital interventions require better service coordination in the setting of priorities and specific training in digital skills for service providers and service users. The chapters in this book address these problems and challenges in great depth, analysing the role of ICTs in promoting social inclusion and social welfare, drawing on examples of successful ICT applications around the world. The book contains country case-studies from the United States, Brazil, India, the Republic of Korea, Taiwan, Hong Kong (China), Zimbabwe, Morocco, Spain, Portugal, Ireland and Singapore and will be of interest to all scholars and students of social policy, to social work educators, and social care providers.
Digital Transformation
by Siu Loon HoeDigital transformation is a multidimensional concept and involves many moving parts. Successful digital transformation requires a fresh approach to harnessing people, processes, technology, and data to develop new business models and digital ecosystems. One main barrier could be an overemphasis on applying technology to expand the business rather than transforming the people’s mindsets to do things differently. Thus, it is important to develop a holistic view of these parts and assemble them to foster the right conditions for digital transformation to happen. Business leaders and executives must be equipped with a wide range of digital competencies to thrive in a rapidly changing digital environment. Digital Transformation: Strategy, Execution, and Technology provides an overall view on the strategy, execution, and technology for organizations aiming to transform digitally. It offers insights on how to become more successful in the digital age by explaining the importance and relevance of the various building blocks which form the foundation of a digital organization. It shows the reader how to develop these building blocks in the organization as part of the digital transformation journey from both a business and technical perspective. Highlights of the book include: Digital transformation strategy Digital governance and risk management Digital organization and change management Experimental learning and design thinking Digital product management Agile and DevSecOps Digital enterprise architecture Business applications of digital technology This practical guide is written keeping business and information technology professionals and digital transformation practitioners in mind. It is also suitable for students pursuing postgraduate degrees and participants attending executive education programs in business and information technology.
Digital Talent
by Matt Alder and Mervyn DinnenIn a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.Digital Talent equips HR with the tools they need to assess what these critical skills are, how to attract the people who have them, keep these people engaged, productive and performing to the best of their abilities. It also provides crucial guidance on how to continuously develop employees, including leaders, to ensure that the organization has the skills it needs both for today and the future.This book provides advice on how to create new processes that are fit for purpose in the age of digital transformation, build inclusion when digital culture is becoming more prominent and use digital abilities effectively to maximise productivity while maintaining employee wellbeing. Digital Talent is the book on talent that HR , talent acquisition professionals and business leaders need to make sure that their people, and the business as a whole, stay ahead of the competition.
The Digital Revolution and the Coming of the Postmodern University
by Carl A. RaschkeIn recent years, the powerful social, cultural and economic changes wrought by digital technology have led many to forecast the end of the university as we know it. This book employs extensive research and case studies to explain why these predictions, even if perhaps somewhat premature, are on solid ground.The Digital Revolution and the Coming of the Postmodern University shows how the internet, high-speed electronic communications and personal computers necessitate a radical rethinking of what is meant by 'higher education'. The book calls into question both the traditionalist's scepticism about the benefits of new technology, and the corporate e-learning advocate's failure to grasp that education is more than what happens on a computer screen. The author provides concrete data and models for more democratic, restructured systems of instruction that not only take advantage of advanced learning technologies, but promote the globalisation of higher education.This is an essential read for anyone concerned about the future of higher education.
Digital Media Law
by Christopher S. ReedDigital Media Law offers a practical guide to the law of media and communication, focusing on digital channels, models, and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media, from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law, Christopher S. Reed brings considerable experience as an in-house lawyer for a U.S.-based media company with extensive news, sports, and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment, focusing on how those doctrines are applied in the face of rapidly evolving newsgathering, production, and distribution technologies. Key features include: "In the News" sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy. This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law, journalism, and media studies.
Digital Media and Reporting Conflict
by Daniel BennettThis book explores the impact of new forms of online reporting on the BBC’s coverage of war and terrorism. Informed by the views of over 100 BBC staff at all levels of the corporation, Bennett captures journalists’ shifting attitudes towards blogs and internet sources used to cover wars and other conflicts. He argues that the BBC’s practices and values are fundamentally evolving in response to the challenges of immediate digital publication. Ongoing challenges for journalism in the online media environment are identified: maintaining impartiality in the face of calls for more open personal journalism; ensuring accuracy when the power of the "former audience" allows news to break at speed; and overcoming the limits of the scale of the BBC’s news operation in order to meet the demands to present news as conversation. While the focus of the book is on the BBC’s coverage of war and terrorism, the conclusions are more widely relevant to the evolving practice of journalism at traditional media organizations as they grapple with a revolution in publication.
Digital Marketing Strategy
by Simon KingsnorthBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
The Digital Marketing Handbook
by Simon KingsnorthBuild, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Digital Image and Signal Processing for Measurement Systems
by Richard J. Duro and Fernando L´opez-Pe˜naThis book provides an overview of advanced digital image and signal processing techniques that are currently being applied in the realm of measurement systems. The book is a selection of extended versions of the best papers presented at the Sixth IEEE International Workshop on Intelligent Data Acquisition and Advanced Computing Systems: Technology and Applications IDAACS 2011 related to this topic and encompass applications that go from multidimensional imaging to evoked potential detection in brain computer interfaces. The objective was to provide a broad spectrum of measurement applications so that the different techniques and approaches could be presented.Digital Image and Signal Processing for Measurement Systems concentrates on signal processing for measurement systems and its objective is to provide a general overview of the area and an appropriate introduction to the topics considered. This is achieved through 10 chapters devoted to current topics of research addressed by different research groups within this area. These 10 chapters reflect advances corresponding to signals of different dimensionality. They go from mostly one dimensional signals in what would be the most traditional area of signal processing realm to RGB signals and to signals of very high dimensionality such as hyperspectral signals that can go up to dimensionalities of more than one thousand. The chapters have been thought out to provide an easy to follow introduction to the topics that are addressed, including the most relevant references, so that anyone interested in this field can get started in the area. They provide an overview of some of the problems in the area of signal and image processing for measurement systems and the approaches and techniques that relevant research groups within this area are employing to try to solve them which, in many instances are the state of the art of some of these topics.
Digital Health and Patient Data
by Disa Lee Choun and Anca PetrePatients with unmet needs will continue to increase as no viable nor adequate treatment exists. Meanwhile, healthcare systems are struggling to cope with the rise of patients with chronic diseases, the ageing population and the increasing cost of drugs. What if there is a faster and less expensive way to provide better care for patients using the right digital solutions and transforming the growing volumes of health data into insights? The increase of digital health has grown exponentially in the last few years. Why is there a slow uptake of these new digital solutions in the healthcare and pharmaceutical industries? One of the key reasons is that patients are often left out of the innovation process. Their data are used without their knowledge, solutions designed for them are developed without their input and healthcare professionals refuse their expertise. This book explores what it means to empower patients in a digital world and how this empowerment will bridge the gap between science, technology and patients. All these components need to co-exist to bring value not only to the patients themselves but to improve the healthcare ecosystem. Patients have taken matters into their own hands. Some are equipped with the latest wearables and applications, engaged in improving their health using data, empowered to make informed decisions and ultimately are experts in their disease(s). They are the e-patients. The other side of the spectrum are patients with minimal digital literacy but equally willing to donate their data for the purpose of research. Finding the right balance when using digital health solutions becomes as critical as the need to develop a disease-specific solution. For the first time, the authors look at healthcare and technologies through the lens of patients and physicians via surveys and interviews in order to understand their perspective on digital health, analyse the benefits for them, explore how they can actively engage in the innovation process, and identify the threats and opportunities the large volumes of data create by digitizing healthcare. Are patients truly ready to know everything about their health? What is the value of their data? How can other stakeholders join the patient empowerment movement? This unique perspective will help us re-design the future of healthcare - an industry in desperate need for a change.
Digital Health
by Barrie GunterThis book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice and diagnostic services. Experiments with remote provision of health information and transactional services have been piloted to assess in this context the efficacy of new communications technologies, such as personal computers linked to the Internet, interactive digital television in the home, and electronically networked touch-screen kiosks in public locations. Such developments represent part of a wider agenda--through electronic government--to cultivate more dynamic democracies and involve citizens of a time of growing political alienation. The impact of such developments can only properly be established through systematic empirical research. This book examines what has been learned from research-based evaluations of digital health projects.It draws upon research from different parts of the world and offers an up-to-date review of the literature in this field. It also presents a detailed account of recent research carried out in Britain on the effectiveness of government-sponsored pilot health information, advice and transactional services provided via kiosks, the Internet, and interactive digital television. It considers the effectiveness of these communications technologies in relation to a range of distinct applications, their use by the public and perceived usefulness and authority, and the potential of remote health delivery to support or supplant more traditional and direct forms of health diagnosis and treatment.The book will be of interest to those involved in the academic study of digital media developments, e-government and remote health, as well as to policy-makers and practitioners working in these rapidly growing fields of endeavor.
Digital Futures for Learning
by Jen RossDigital Futures for Learning offers a methodological and pedagogical way forward for researchers and educators who want to work imaginatively with "what’s next" in higher education and informal learning. Today’s debates around technological transformations of social, cultural and educational spaces and practices need to be informed by a more critical understanding of how visions of the future of learning are made and used, and how they come to be seen as desirable, inevitable or impossible. Integrating innovative methods, key research findings, engaging theories and creative pedagogies across multiple disciplines, this book argues for and explores speculative approaches to researching and analysing post-compulsory and informal learning futures – where we are, where we might go and how to get there.
Digital Financial Inclusion and Regulation
by Ogochukwu MonyeThis book explores the various considerations for achieving an effective regulatory strategy to improve financial access and usage in Nigeria and beyond. Gaps in the legal and institutional framework for digital financial services (DFS) as well as the barriers that contribute to financial exclusion are identified as are the policy changes needed to provide more extensive, accessible and sustainable financial inclusion value. In addition, the book covers divergent themes around the use of and insights for regulating industry financial services providers and challenger entities that herald industry disruption. The book adopts three research methods. The doctrinal research method is used to buttress the law and development analysis and the themes around regulation, adoption and usage of financial services. To elucidate the application of financial innovations, comparative case studies are drawn from selected jurisdictions including Kenya, South Africa, Ghana, The Philippines, Brazil, Mexico, Uganda, Pakistan, India, and Bangladesh. Lastly, using the empirical research method, the author reports the burden experienced by the residents of a community without banks in accessing finance. Included in this discussion are the barriers to finance as well as the coping strategies adopted by the community residents to access formal and informal finance.
The Digital Evolution of an American Identity
by C. WaiteThe Digital Evolution of an American Identity details how the concept of American individualism is challenged by the digital revolution. As digital media alter our print-dominant culture, assumptions regarding the relationship of the individual to the larger community become increasingly problematic. Current arguments regarding freedom of speech and confusion about what is meant by privacy illustrate the nature of the challenge. C. Waite defines individualism as the ways in which the American culture traditionally strives to balance the rights of the individual against the needs of the group. Americans struggle to understand what it means to be responsible both for one’s self and for the welfare of others. They struggle with this not as an academic might, but in concrete and specific cases, often caught at cross-purposes with conflicting goods. This is a historic struggle, intrinsic to the very fabric of America's democratic society, as illustrated by its laws and customs. The American democracy has supported a view of the person as an autonomous individual. Yet that concept of American individualism no longer adequately captures the role of the self in the social world. The digital environment challenges that autonomy by creating new avenues for speech and new forms of social networks. Though the transition from a print-based culture to the digital domain entails a global revolution, American culture will suffer the consequences of that revolution more profoundly than other cultures because the concept of American individualism is foundational to its democratic way of life.
Digital Darwinism
by Tom GoodwinDisruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
Digital Branding
by Daniel RowlesEvery decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.