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Paid Attention
by Faris YakobThe advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace.
Market Research in Practice
by Paul HagueLearn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
People Planet Profit
by Peter FiskSocial and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
The Good Retirement Guide 2022
by Jonquil LoweAre you feeling apprehensive as you approach retirement? Do you have concerns about the volatile pensions industry, Brexit, or simply about what retirement actually entails? Whatever your thoughts, this is the book to help you plan a retirement that is enjoyable and stress-free. In retirement, personal ambitions can be realized and new experiences enjoyed, yet with so much to consider in such turbulent times, people are often unsure how best to plan for their future. The Good Retirement Guide 2022 is here to help, offering clear and concise information to help readers navigate the uncertainty of pre-retirement planning in the UK.Updated for the new financial year, The Good Retirement Guide 2022 includes the latest information on finance (investments, pensions, annuities and drawdown, benefits and tax), housing and health, as well as advice on the impact of Brexit on retiring abroad, the challenges of early retirement, looking after elderly parents and best practice on starting a business. This is a book that will help you to save more, feel secure and retire happier.
The Digital Marketing Handbook
by Simon KingsnorthBuild, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
The Effective Change Manager's Handbook
by David King and Richard Smith and Apmg and Dan Skelsey and Ranjit SidhuThe change management profession is no longer in its infancy. Readily identifiable in organizations and in business literature it is no longer reliant on parent disciplines such as organizational development or project management. Change management is itself in a state of change and growth - the number of jobs is increasing and organizations are actively seeking to build their change management capability. The Effective Change Manager's Handbook, the official guide to the CMI Body of Knowledge, is explicitly designed to help practitioners, employers and academics define and practice change management successfully and to develop change management maturity within their organization. A single-volume learning resource covering the range of underpinning knowledge required, it includes chapters from esteemed and established thought leaders on topics ranging from benefits management, stakeholder strategy, facilitation, change readiness, project management and education and learning support. Covering the whole process from planning to implementation, it offers practical tools, techniques and models to effectively support any change initiative.
AI Strategy for Sales and Marketing
by Katie KingMarketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Supplier Relationship Management
by Jonathan O'BrienEffective supplier relationship management enables organizations to unlock value from their supply base and reap tangible benefits. With practical tips and a proven approach, this is the guide to understanding how to maximize the potential of suppliers to gain a competitive advantage, get more innovation and drive sustainability.Supplier Relationship Management explains the importance of ongoing supplier management, how to measure and improve their performance, and for the critical few that can make a dramatic difference to our organization, drive in and future-proof strategic collaborative relationships. The Orchestra of SRM® framework, coupled with expert tips, tools and resources, delivers clear guidance on how to design an effective supplier relationship management program, with maximum return on time and investment.Written by leading procurement expert, Jonathan O'Brien, this third edition offers new content on how to adapt to the huge changes we have seen across supply bases in recent years, and the new risks and challenges organizations face in managing key suppliers. It includes new information on driving sustainability, the future of the supply base, and how to secure more innovation from our suppliers. Supplier segmentation is outlined in more detail and there is new information on how companies are managing supply chains, and the impacts of this in practice. A practical guide to unlock the new value from your key suppliers in a changing world.
Digital Branding
by Daniel RowlesEvery decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Data-Driven Organization Design
by Rupert MorrisonUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational system can be connected to design an environment in which people can excel and attain competitive advantage. Data-Driven Organization Design provides a practical framework for HR and organization design practitioners to build a baseline of data, set objectives, carry out fixed and dynamic process design, map competencies, and right-size the organization. It shows how to collect the right data, present it meaningfully and ask the most relevant questions of it to help complex, fluid organizations constantly evolve and meet moving objectives. This updated second edition contains new material on organizational planning and analysis, role design and job architecture, position management lifecycle and delta reporting. Alongside this, new case studies and examples will show how these approaches have been applied in practice. Whether planning a long-term transformation, a large redesign or an individual small project, Data-Driven Organization Design will demonstrate how to make the most of your organizational data and analytics to drive business performance.
Words That Work
by Val WrightChallenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work.When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.
Armstrong's Handbook of Performance Management
by Michael ArmstrongOptimizing staff performance is a key component of achieving outstanding business results. The new edition of Armstrong's Handbook of Performance Management is an essential companion for improving employee and organizational performance.From performance pay and giving feedback to managing underperformers, this handbook addresses all areas of performance management to enable students and practitioners to understand how to assess, measure and improve performance.This updated seventh edition contains new chapters on the meaning and development of performance management and managing performance with a remote workforce. It also covers performance leadership and multi-source feedback. Packed with examples to show how the theory applies in practice and exercises to consolidate student learning, Armstrong's Handbook of Performance Management remains an indispensable and engaging resource for securing effective performance across all aspects of the organization. Supporting online resources include an instructor's manual, lecture slides, a glossary and a literature review
The End of Marketing
by Carlos GilIn today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human.The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold; they want to be engaged.
Fundamentals of Risk Management
by Paul Hopkin and Clive ThompsonEffective risk management allows opportunities to be maximized and uncertainty to be minimized. This guide for emerging professionals provides a comprehensive understanding of risk management with tools, tips and tactics on how to offer expert insights and drive success.Fundamentals of Risk Management is a detailed and comprehensive introduction to commercial and business risk for students and risk professionals. Completely aligned with ISO 31000 and the COSO ERM Framework, this book covers the key principles of risk management and how to deal with the different types of risk organizations face. The frameworks of business continuity planning, enterprise risk management, and project risk management are covered alongside an overview of international risk management standards and frameworks, strategy and policy.The revised sixth edition includes updates throughout as well as providing new content on trends such as cyber risk, black swan events and climate risk. Supported by relevant international case examples including BP, Singapore Airlines and Darktrace, this book provides a full analysis of changes in contemporary risk areas including digital risk management, risk culture and appetite, supply chain and statutory risk reporting. Supporting online resources include lecture slides with figures, tables and key points from the book.
Introduction to Employment Law
by Kathy DanielsWritten specifically for HR and business students, Introduction to Employment Law is a clear, accessible and jargon-free guide to UK employment law and how it applies in practice. This book covers all the essentials of employment law including employment contracts, discrimination, redundancy and employment tribunals. There is also expert guidance on key issues including shared parental leave, flexible working policies and protected characteristics. Fully revised with the latest cases and legal developments, this new edition includes coverage of the rights of agency workers, bereavement leave, furlough practices and the legal implications of Brexit. This textbook doesn't assume any prior knowledge of the UK legal system and equips students with the knowledge and skills that they need to take forward into the workplace. Packed with pedagogical features to consolidate learning including tasks, examples, explore further sections and key learning points as well as a dedicated study skills chapter covering employment law assignments and exams, Introduction to Employment Law is essential reading for all students studying the CIPD Level 5 Intermediate module in employment law. It is also an accessible introduction for Level 7 students and those on undergraduate and postgraduate business courses needing a thorough grounding in employment law. Online resources include lecture slides, case studies, annotated weblinks and an instructor's manual.
Resourcing and Talent Management
by Stephen TaylorAn essential textbook for the CIPD Level 7 module in Resourcing and Talent Management which covers the recruitment, selection and retention of staff as well as employee retirement, dismissals and redundancy.Resourcing and Talent Management provides broad and accessible coverage of key topics for HR masters students and is the essential companion for the CIPD Level 7 module of the same name. It covers everything from job design and both internal and external recruitment through to interviewing, selection and contracts of employment. There is also guidance on staff retention, succession planning, employee turnover as well as crucial information on how staff leave the business whether this is retirement, redundancy or dismissal.This new edition of Resourcing and Talent Management now includes a brand new chapter on managing absence as well as new content on the UK labour market outside the EU and the implications of Brexit on recruitment and staff development, Fully updated throughout and aligned to the new CIPD qualification framework, this textbook includes 'explore further' boxes to encourage students to read more deeply, 'pause for thought' boxes to encourage reflection on learning and activities to put their learning in practice and test their understanding.
The New World of Work
by Peter CheeseThe world of work has changed forever. There's no going back. But how can HR professionals and business leaders adapt? How can they deal with both the wellbeing and productivity crisis? What does this mean for organization and job design? What should be done to address the skills gap? How can they build a responsible, trustworthy, purpose-driven organization that the workforce wants? This book has the answer. Written by a leading voice in the people profession, The New World of Work takes an evidence-based approach to provide practical advice on how the business and employees can succeed. It covers how to combat stalling productivity, poor wellbeing and the increase in mental health issues in the workplace as well as the need for agile learning, ways to close the skills gap and a refreshingly realistic look at the impact of technology. There is also essential discussion of job design, flexible working, diversity and inclusion (D&I) and how to engage both an ageing workforce and new Gen Z recruits. This book also includes guidance on how to build a business which is responsible, trustworthy and transparent, is based on the principles of 'good work' and is one that employees are proud to work for.With global examples and case studies from private and public sector organizations, The New World of Work is the book that HR and business professionals need to seize the opportunity and allow both the business and its people to succeed.
Mastering the Circular Economy
by Ed Weenk and Rozanne HenzenGlobal consumption of raw materials currently goes beyond the earth's regenerative capacity, but the circular economy offers a more sustainable model which also provides new business opportunities. Mastering the Circular Economy is an introduction to circularity from a business and value chain management perspective. With many reflections and exercises throughout, the book draws a direct link between relevant recent theory and practice and offers students and practitioners a deeper understanding of the topic. It looks at both the macro and micro context of the circular economy, from the government and societal view to the impact of new business models in an individual company. Starting from the corporate imperative of moving from linear to circular business models, Mastering the Circular Economy covers the associated opportunities and challenges for organizations, from regulation and risk to value chain collaboration, reverse logistics and product quality. Part two of the book helps students to pull together everything they've learned and see how the concepts play out in the real world by guiding them through application in the online business simulation game The Blue Connection (free basic access is included with the book). Readers are continuously asked to reflect on the choices they would make in different roles to demonstrate a full understanding of the strategic and operational implications of the circular economy.
Crypto Wars
by Erica StanfordCrypto is big news. You may be an existing user yourself or have friends that laud its promise of getting rich fast. Arm yourself with knowledge to come out on top in the crypto wars. If thousands of people can lose billions of dollars in OneCoin, masterminded by the now infamous Missing Cryptoqueen made famous by the BBC's podcast series and called 'one of the biggest scams in history' by The Times, what makes you think your money is safe? OneCoin isn't alone. Crypto Wars reveals some of the most shocking scams affected millions of innocent people all around the world with everything from religious leaders to celebrities involved. In this book, you get exclusive access to the back story of the most extreme Ponzi schemes, the most bizarre hoaxes and brutal exit strategies from some of the biggest charlatans of crypto.Crypto expert and educator, Erica Stanford, will show you how market-wide manipulation schemes, unregulated processes and a new collection of technologies that are often misunderstood, have been exploited to create the wild west of crypto, run by some less than reputable characters. From OneCoin to PonziCoin to Trumpcoin and everything in between, Crypto Wars uncovers the scandals, unpicks the system behind them and allows you to better understand a new technology that has the potential to revolutionize banking and our world for the better.
The Strategy-Driven Supply Chain
by Dr Bram DeSmetDifferent strategies lead to different supply chains, and a lack of strategic choices leads to a blurred focus. This book introduces the concept of the 'strategy-driven supply chain', which changes the role of supply chain from operational-tactical to tactical-strategic.Building on the fundamentals of the author's previous bestselling book, Supply Chain Strategy and Financial Metrics, this new work defines a mission and purpose for supply chain management which puts supply chain at the heart of the triangle of service, cost and cash. The Strategy-Driven Supply Chain explains the need for integrated value planning and execution as the next step beyond S&OP and IBP and how to use a strategy-driven scorecard with a focus on Return on Capital Employed (ROCE) as the overall value metric.The Strategy-Driven Supply Chain includes numerous tools to put these ideas into action, including a method to analyse financial metrics and compare them to key competitors, and exercises to define an organization's strategic choices (or lack thereof). It also features real-life examples of how to use the supply chain triangle to engage sales, finance and operations and case studies that illustrate the impact of strategy on the supply chain and financial metrics. This practical guide outlines a seven-step approach to integrating the people, process, tooling and analytics aspects of the change journey to the strategy-driven supply chain.
The Heart of Transformation
by Michael J. LeckieTechnology doesn't transform organizations - people do.In an era of technological and constant change, companies are bombarded with urgent advice to become more agile, lean and digital. Billions are spent on digital transformation efforts with the promise that these efforts will increase competitive advantage. Yet even when only 30 percent of these efforts succeed, this hard-won competitive advantage only lasts until the next disruption before the cycle repeats, causing transformation fatigue. The Heart of Transformation breaks this cycle by suggesting that the pace and complexity of change is too great and too complex to be addressed by a single change effort or transformation. The answer lies in the organization's greatest asset: its people. In the face of complexity, it is the people and their ability to adapt and learn that are the true engine of organizational change. The Heart of Transformation outlines the six human capabilities (Exploring before Executing, Learning before Knowing, Pathfinding before Path Following, Changing before Protecting, Innovating before Replicating and Humanizing before Organizing) that create competitive advantage for organizations organically, quickly and from the bottom up. The book translates those capabilities into simple and immediately adoptable behaviors for leaders and every person in the organization. It offers a new standard for organizational excellence, one that is dependent on the organization's ability to be deeply human. Instead of offering another one-size-fits-all solution, The Heart of Transformation reveals that by leveraging our most human of capabilities, organizations can change better, faster and achieve excellence much quicker than imagined.
Excellence in People Analytics
by David Green and Jonathan FerrarEffectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business and human resources leaders with everything they need to know about creating value from people analytics.Written by two leading experts in the field, this practical guide outlines how to create sustainable business value with people analytics and develop a data-driven culture in HR. Most importantly, it allows HR professionals and business executives to translate their data into tangible actions to improve business performance. while navigating the rapidly evolving world of work. Full of practical tools and advice assembled around the Insight222 Nine Dimensions in People Analytics® model, this book demonstrates how to use people data to increase profits, improve staff retention and workplace productivity as well as develop individual employee experience. Featuring case studies from leading companies including Microsoft, HSBC, Syngenta, Capital One, Novartis, Bosch, Uber, Santander Brasil and American Eagle Outfitters®, Excellence in People Analytics is essential reading for all HR professionals needing to unlock the potential in their people data and gain competitive advantage
Be Data Literate
by Jordan MorrowIn the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician. With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.
Managing and Leading People through Organizational Change
by Dr Julie HodgesChange in organizations is all about people: it is people who plan, prepare for and implement change, and who are affected by it in the daily course of their work. Yet there is a tendency to focus on quantifiable and often more easily solved technical aspects of implementing organizational change programmes, and ignore the complex ways that these will impact individuals. Providing an evidence-based analysis of change in organizations, Managing and Leading People Through Organizational Change is written for practitioners responsible for change programmes and postgraduate students of organizational change. This updated edition demonstrates the importance of understanding the effects of change on individuals and engaging them collaboratively through the transformation journey. Featuring new material on individual wellbeing and the impact of technological advances on the workplace, this book sets out frameworks, practical approaches and recommendations for communicating with and leading individuals, teams and organizations through change. Full of exercises, interviews and case studies from across the globe, this book is an essential resource for leaders and students enabling them to achieve sustainable benefits of change at work.
Transformational HR
by Perry TimmsUnderstand and use the latest developments to make an impact on business strategy as well as create a fair, inclusive and progressive working environment with this fully revised second edition of Transformational HR.This is the practical guide professionals need to unlock HR's potential as a powerhouse for organizational success, putting transformational HR in context, exploring what has and hasn't worked until now, and setting out a vision of what HR can be. Alongside critical discussion of the latest developments and business models, including agile and humanist ways of working, Transformational HR provides tools and advice for HR professionals aspiring to become more responsive, forward-thinking and impact-led. This updated edition features brand new case studies from companies who have adopted these models and transformed their workplaces, with examples from all sectors where organisations and their HR teams have used this book as inspiration. It is a blueprint for enabling the HR function to be a driving force for organizational success and create more fulfilling experiences for people.