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Customer Experience Excellence
by Tim Knight and David ConwayDiscover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. Customer experience (CX) has been a phrase in business lexicon for over 30 years. Seen by many as the last battleground, where winners will gain competitive advantage and increased market share, there is not a company in the world that is not in some way focused on the quality of the experience they deliver.However, for many businesses, CX is neither a strategic discipline, consistently applied, nor is it a well-trodden path. It's not easy to deliver exceptional customer experience, again and again, and it becomes difficult to have a CX strategy that provides tangible and measurable results. Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated by the global consulting group KPMG, this book shows how the world's most elite organizations have made excellence a habit, by creating authentic, human connections at scale. Whether dealing with external consumers or internal colleagues, learn how to become an enlightened and agile business and 'think customer' at every single touch point.
The Next Rules of Work
by Gary A. BollesOrganizations, managers and workers still have an Industrial Era mindset towards work. How can leaders guide individuals and organizations to solve the increasingly complex work challenges of tomorrow?As traditional jobs give way to new work roles and software and robots perform the repetitive tasks formerly done by humans, the work of today is no longer guaranteed to be here tomorrow. The Next Rules of Work helps leaders understand why traditional notions about work inhibit the organization's ability to address new problems and how they can successfully equip their organizations to manage constant change. By first developing a new mindset to help themselves and their teams become more agile, leaders can then co-create the organization's "next mindset" by answering five key questions that help them establish constantly adaptive strategies. Finally, leaders develop agile learning practices to ensure that workers will continually have the skillsets and toolsets they need to solve organizational problems today. By redefining the fundamental nature of work, teams and the organization, The Next Rules of Work goes beyond offering advice and predictions and provides organizational leaders with a guide to create truly agile organizations that can respond to perpetual change.
The Driving Instructor's Handbook
by John MillerRecognized by the Driver and Vehicle Stands Agency (DVSA) as recommended reading for the Approved Driving Instructor (ADI) exams, this bestselling guide is the authoritative guide for both trainee and qualified driving instructors. The Driving Instructor's Handbook covers every aspect of being a driving instructor, from the role itself, to the characteristics needed to the job effectively, through to preparation for the ADI exams. Now in its 22nd edition, the book includes detailed guidance on issues such as licences, training, teaching and coaching skills and road traffic law. Fully updated to cover all changes including updates to the ADI theory and practical tests, new rules in the Highway Code, revised motorway legislation, different rules and procedures in Northern Ireland and updated advice on disabilities, this book is essential reading for anyone involved in the training of drivers or driving instructors.
Inspiring Green Consumer Choices
by Michael E. SmithWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases.These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Global Logistics
by Professor Edward Sweeney and Donald WatersLogistics and supply chain management is at the heart of almost every organization globally, as such, developing a well-rounded understanding of these areas has never been more important. Learn from leading sector specialists about key topics, such as supply chain leadership, resilience, technology, design, and more with this guide.Global Logistics is the comprehensive guide to understanding the international and complex landscape of modern logistics and supply chain management. The book features expertise from over 30 contributors including leading academics, such as Martin Christopher, Alan McKinnon and Steve New, and experienced consultants to leading firms, such as Alan Braithwaite and Patrick Daly. A global approach has been taken, with input from over a dozen countries, and state-of-the-art research is situated alongside expert practical guidance. Covering a range of topics from supply chain strategy, risk management and sourcing to relationship management, resilience and ethics, Global Logistics is essential for those studying or working in logistics and supply chain.Now in its 8th edition, Global Logistics is fully revised and restructured. Readers will learn how to improve logistics, supply chain management and operational effectiveness as well as how to navigate global supply chains, ensure sustainability and engineer for the future. This new edition also covers: - the impact of leadership and talent management in logistics - how to maximize the potential of technology, industry 4.0 and digitalization - the ways in which different types of performance can be measured and optimized
Ultimate Presentations
by Jay SurtiPresentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation.Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare-how to structure a great presentation-using technology and visual aids-communicating a strong message-tailoring your presentation to your audience-highlighting your personal skills through your presentation-time management and dealing with Q and AsNow including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Green and Sustainable Finance
by Simon ThompsonMore than 120 countries have committed to net zero targets by 2050, requiring systemic economic transitions on an unprecedented scale and with the finance sector playing a leading role. Green finance will power the transition, ensuring capital flows to the firms, investments, projects and technologies looking to create a sustainable, low-carbon world. To achieve net zero, every professional financial decision must take climate change and broader sustainability factors into account. Green and Sustainable Finance provides a comprehensive guide to the application of common green and sustainable principles and practices in banking, investment and insurance to help finance professionals embed these in their daily activities and decision-making. Focusing on the necessity of mainstreaming green and sustainable finance globally, this book includes a clear explanation of the science underpinning climate change. Green and Sustainable Finance covers a wide range of green finance products and services in retail, commercial and corporate banking, insurance, investment and fintech. It provides an overview of emerging regulation and international market frameworks and standards, particularly in relation to climate and environmental risk. Consideration is also given to the ethical dimensions of green and sustainable finance, including how professionals can promote market integrity and take active steps to avoid greenwashing. Endorsed by the Chartered Banker Institute as the core text for the benchmark Certificate in Green and Sustainable Finance, this book is essential reading for finance professionals and students, and individuals working to embed sustainability in business, policy and regulation.
Human Experience at Work
by Ben WhitterThe only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees. To outperform their competitors, businesses need happy, engaged and committed employees performing to their full potential. Investing in new technologies or embracing people analytics won't achieve this but a people-focused approach will. It not only improves staff engagement, productivity and wellbeing but also secures the benefits for the business with Deloitte reporting in 2019 that 'organizations focusing on human experience are twice as likely to outperform their peers in revenue growth over a three-year period.' Human Experience at Work is a practical guide for HR professionals and those responsible for talent management which provides advice, examples and guidance on how to embed people-centred approach to staff development. Human Experience at Work covers what human experience is, the benefits for the organization, the benefits for employees, how to make it part of a talent management and organizational development strategy and how to leverage it. There is also coverage of how focusing on people and allowing them to be themselves at work creates a more diverse and inclusive work environment. Supported by case studies, insights, and examples from companies including GSK, Ford, IKEA, Fotile, Grenade, Huel, and Moneypenny.
A Practitioner's Guide to Account-Based Marketing
by Bev Burgess and Dave MunnAs some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Microsoft, Accenture, O2 and Fujitsu, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
Ultimate Job Search
by Lynn WilliamsFinding the right job can be a job in itself - but this one-stop-shop guide will take you through every step.Covering everything from looking for jobs online to making a fantastic impression at interview, Ultimate Job Search is everything the ambitious job hunter needs. Take the stress out of job-seeking with comprehensive advice on:-Designing your job-search strategy-Building an online profile-Writing a stand-out cv/resume-Sample cover letters to help you sound both authentic and impressive-Giving a winning interview performance-Dealing with rejections and offersNow in its 6th edition, Ultimate Job Search now contains new and up-to-date advice on the changing face of technology in job seeking; avoiding scams and other traps; developing resilience; and the future of work. Let this invaluable guide help you on your way to your next dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Cross-Border Logistics Operations
by Andrew GraingerWith considerable turmoil in international trade and logistics it is more important than ever to understand trade and customs issues and their impact on logistics operations. At every port and border international freight operations are exposed to trade and customs procedures.Cross-Border Logistics Operations serves as a comprehensive guide and companion to the cross-border trade and customs environment and its implications for international business supply chains and their control. Inspired by the World Customs Organization's Professional Standards (also known as the WCO PICARD Standards), it provides key insights into transporting goods across borders and effectively managing the requirements for compliance and enforcement.International students, business operators and government officials will find the book rich in detail with practical examples that include the political, administrative, regulatory, technological and economic context throughout. It covers all the critical operational and legal aspects of cross-border logistics operations, including:-prevailing trade, customs and border policy-tariffs and import taxes -border management and supply chain security practices-prohibitions and restrictions-enforcement and compliance practices-supply chain and logistics arrangements-disaster relief operations-frictionless trade and trade facilitation principles.
Ultimate Psychometric Tests
by Mike BryonDon't let a psychometric test - or your nerves - stand between you and your dream job.Many interviews and assessment centres include psychometric testing as part of the hiring process, and fears about tests are all too common and undermine confidence and performance on the day. But practice makes perfect - and with over 1,000 exercises from all the major types of test, Ultimate Psychometric Tests is the ideal tool to help you get to grips with:-verbal and numerical reasoning-personality questionnaires-non-verbal and diagrammatic reasoning-spatial recognition and visual estimation-situational awareness -quantities and conversion testsWith each test supported by detailed answers and explanations, Ultimate Psychometric Tests will boost your confidence and your performance on the day, to help you land your next dream job.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Business Unusual
by Nathalie NahaiIt all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Resetting Management
by Stéphane J. Girod and Martin KrálikThe ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility?Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurship, enabling organizations to respond to disruption while still delivering business strategies with rigour and efficiency. Using diagnostic tools and practical models, the book describes how to master the essential components and principles of agility and respond to uncertain and fast-changing environments. Featuring case studies from some of the world's leading companies and illustrating how they have successfully and less successfully transformed for greater agility - including Lego, General Electric, LMVH and ING - Stéphane J.G. Girod and Martin Králik provide leaders with the skills to master the transformation journey that is right for their business.
The Power of Customer Experience
by Martin NewmanHaving a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Video Marketing
by Jon MowatIn a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Influencer Marketing Strategy
by Gordon GlenisterCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Ultimate Interview
by Lynn WilliamsDon't let interview nerves get the better of you - present the best version of yourself and be ready for anything to wow your potential employer.Including hundreds of sample interview questions and answers to really help you nail it on the day, Ultimate Interview is the ideal tool to help you relax and show off your best side. The secret to stress-free interviewing is preparation, preparation, preparation, and this book will take you through everything you need to effectively prepare, including:-Understanding your interviewer and what they are looking for-How to highlight the evidence they want to see-How to stand out from the competition-Coping with difficult questions-Telephone, video and assessment centre interviewsThis fully updated 6th edition now contains new and up-to-date advice on the future of work; developing resilience; blind selection processes; and working in the gig economy. Getting a job doesn't have to be painful - let this book help you give the Ultimate Interview.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Build Your Cultural Agility
by Paula CaligiuriThe investment in global collaboration technology now exceeds US$45 billion. Professionals who work across cultures face some of the most cognitively, psychologically and emotionally difficult challenges, regardless of whether they work virtually or in person. And they often face these challenges without the help of a corporate guide. Build Your Cultural Agility is that guide. This book offers strategies to help you develop into a successful global professional, one who can comfortably and effectively work in and with people from different cultures. This book helps you leverage your natural strengths while providing suggestions for developing cultural agility competencies. Build Your Cultural Agility focuses on nine specific competencies that comprise cultural agility: three self-management competencies (tolerance of ambiguity, curiosity and resilience), three relationship-management competencies (humility, relationship-building and perspective-taking) and three task-management competencies (cultural minimization, cultural adaptation and cultural integration). Within each chapter, the author provides a case example of that competency in action, explains why the competency is critical for success, offers a self-awareness exercise to help you determine your level of proficiency and concludes with suggestions for self-development.
Leading the Customer Experience
by Brad ClevelandMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage. The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way. Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.
Activate Brand Purpose
by Scott Goodson and Chip WalkerBeing an active, purpose-driven brand has never been more meaningful. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. Become a truly 'purpose-driven' brand that creates action, with this proven framework. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen. Written by a veteran of the marketing and transformation industry, and the founder of the Movement Thinking and Movement Marketing crusade, Activate Brand Purpose is the definitive guide to this transformative approach to business growth.
Control the Narrative
by Lida CitroënEveryone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Employee Experience by Design
by Emma Bridger and Belinda GannawayIn a world adapting to continuous change and disruption, delivering a great employee experience is vital. How can organizations create an experience that enables their people to thrive; an experience that unlocks productivity and creates competitive advantage?Employee Experience by Design is a practical guide for HR professionals, business leaders and anyone needing to create an employee experience that empowers people to perform at their best. By setting out simple steps that any team or organization can follow, it demystifies EX, and shows how to design an exceptional experience for employees. Drawing on positive psychology, the book demonstrates what a good workplace experience means for people. A world away from perks and benefits, the authors show how to discover what really drives an excellent EX. They then walk through a user-friendly framework covering all levels of EX, from organizational culture to people processes and everyday behaviours. Employee Experience by Design shows how to build a robust business case for employee experience and align EX activity with organizational strategy to demonstrate impact. Readers will also learn how to measure EX and demonstrate return on investment. Packed with clear and practical tips, tools, and examples from organizations including ING, Expedia Group and ADEO, this book is essential reading for anyone looking to develop a happy, productive, high-performing environment in which people can excel.
Business Continuity Management
by James CraskImplement practical solutions in business continuity management and organizational resilience guided by international best practice from ISO 22301:2019.Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either do nothing (leaving themselves exposed to disruption), take short cuts (leaving major gaps) or fail to properly engage senior stakeholders. This book is a straightforward guide to delivering an effective business continuity capability, including practical solutions built from the author's personal experience managing hundreds of projects in a variety of business settings.Business Continuity Management compares incident management, crisis response and business continuity and how to explain their importance to senior decision makers to ensure appropriate investment. Readers will benefit from case studies of organizational crises and disruptions, including Home Depot, Nissan, RBS, Facebook, Equifax and KFC, and an exploration of lessons learned from the COVID-19 pandemic. With key performance indicators, templates and checklists covering planning, response, reporting and assurance, this book is the essential reference for business continuity and resilience which can be tailored to any organization.
Leadership Team Coaching
by Peter HawkinsOrganizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company. For those involved in developing leadership teams, understanding coaching practices and techniques is essential for enabling the best performance.Leadership Team Coaching provides a comprehensive roadmap for team coaching, explaining all the key elements alongside practical tools and techniques for developing international and virtual teams, executive and non-executive boards and project and account teams in all types of organizations. Featuring case studies and insights from organizations including Deloitte and General Electric (GE), it also contains guidance on choosing the best team coach, creating a team-based culture and common pitfalls to avoid.This fully updated fourth edition of Leadership Team Coaching contains new material on agile teaming, using digital team coaching apps and AI, and training team leaders to coach their own team. It remains an indispensable resource for coaches and senior leaders as well as for those studying coaching as part of a degree or coaching qualification.