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She Made It
by Angelica MalinWant to be the next Ella Mills or Grace Beverley? Award-winning rising star entrepreneur, Angelica Malin shows you how.For a new generation of fiercely independent and ambitious career women, going at it alone and even thinking you could launch your own successful business remains a pipe dream. The business world, and the start-up scene in particular, remain ruthless, unwelcoming and scary. She Made It is the secret weapon you need. With honesty, practicality and a helping of epic and successful women in business, this book offers you a voice of reason and encouragement that will allow you to square up to the big players in Silicon Valley or any of the tech entrepreneur scenes of the world. She Made It is your go-to guide to launching your own business, as well as to finding your feet and voice as a woman in business. It details the practicalities of being an entrepreneur and your own boss, guiding you through the day to day running of a start-up with lessons in hiring a team, raising investment and backing yourself and your ideas. It also addresses the challenges of being a female founder and businesswoman, with sections on stress management, finding your voice and style and building a personal brand. Angelica Malin has been there. An award-winning rising star entrepreneur, she tells the story of how she has overcome some of the barriers to success and tapped into a wealth of knowledge from fellow women founders. You can absolutely break out of the 9 to 5 - get your inspiration from She Made It and change your life.
Building Top-Performing Teams
by Lucy Widdowson and Paul J BarbourThe best way for a business to succeed is through its people. While there are gains to be had from streamlining processes, reducing costs or making a strategic change, the biggest potential for success comes through how humans collaborate. Specifically, the greatest gains are achieved through high performing teams, and teams of teams. Containing more than 40 tools which can be used in a virtual or in-person coaching environment, Building Top-Performing Teams is a practical guide for leaders, HR professionals, coaches, team coaches and anyone with management responsibility. It covers how to motivate, develop, engage and reward a team of employees with different levels of experience and priorities to achieve outstanding business success.Building Top-Performing Teams includes essential guidance, tools and techniques that show how to promote team ways of working rather than individual-focused processes. It also includes guidance on managing internal team conflict and ensuring that teams are purpose-driven and working towards a shared business goal. Each chapter includes diagnostic questions and reflective practice exercises to allow readers to identify how to apply each element of team development to their workforce. Supported by the authors' experience in organizations such as the BBC, John Lewis, KPMG, Britvic, the NHS and BMW this is essential reading for anyone needing to unlock the value of teams to achieve greater business performance.
Reality Check
by Jeremy DaltonDiscover the next big competitive advantage in business and learn how augmented and virtual reality can put your business ahead.Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include training and development, customer experience and design, as well as data and information management. Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, cost-sensitive and exciting business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses exclusive case studies from organizations like Lloyds Banking Group, Honeywell and IKEA to showcase the practical uses of immersive technologies. He argues businesses will see the most immediate benefits in four areas: - Training- Design- Information and data- Telepresence Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
International Brand Strategy
by Sean DuffyIn theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from the Americas, Europe, and Asia. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.
You Lead
by Minter DialYour biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.With practical advice, real-life stories and a simple framework, this book shows you how you can:- Be yourself, lead by example and merge the professional and personal- Stand for something and allow people to develop true purpose at work- Allow a community to flourish through the right kind of governance model- Radiate your purpose through employees and customers alike for long-term performance
Adding Prestige to Your Portfolio
by Drew BoydExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers.Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status.Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey.Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.
Agile Workforce Planning
by Adam GibsonAgile Workforce Planning is a practical guide for HR and organization development practitioners needing to align their staff, skills and resources with evolving company goals. As business priorities change and focus shifts to address arising issues, HR professionals need to be able to reorganise talent swiftly and plan for future needs to enable the business to succeed. It covers how to forecast organizational demand for people, resources and skills, analyze the gap between supply and demand and most importantly, how to fill this gap. This book explains how to use agile workforce planning to achieve this. It also covers how to identify the skills needed in the workforce, where these skills are already available and when they're missing, how to decide whether to buy, borrow or build them.Agile Workforce Planning explains how to collect data to calculate and predict staff churn as well as how to use qualitative and quantitative demand modelling to forecast for future needs and provides strategies to address these including lateral internal recruitment. There is also expert guidance on horizon scanning, scenario planning and how to secure stakeholder buy in and engagement for an agile workforce plan. Supported by case studies from companies including Apple, Coca-Cola, Procter & Gamble, NATO and the UK National Health Service, this is essential reading for HR and OD professionals needing to continuously align the talent and capabilities in their workforce with the overall business strategy
Brand Elevation
by Wolfgang Schaefer and JP KuehlweinHow can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start?Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand.Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Flexible Working
by Gemma DaleFlexible working is now a key concern for many employees. It spans genders, ages and family circumstances, with 37% of millennials declining a job offer if working flexibly isn't an option and 78% of employees over 50 wanting more flexible hours. Flexible Working is a practical guide for HR practitioners showing how to develop an effective flexible working strategy to meet the needs of employees and the needs of the business. This book explains how to develop effective flexibility policies and processes as well as how to communicate and train line managers on these practices. It also includes advice on how to overcome barriers to flexible working, dispels common myths and offers guidance on the different forms of flexible working available to organizations.Flexible Working shows that working practices outside the standard 9-5, five-days-a-week in the office can benefit a company. It drives employee engagement and performance, reduces costs and workplace stress and improves talent acquisition from a more diverse talent pool. It also explains how a proactive flexible working strategy can have sustainability benefits and reduce a company's carbon footprint. Including case studies from organizations such as Zurich Insurance, and supported by rigorous analysis of flexible working data, this is essential reading for all HR professionals.
The Success Trap
by Dr Amina Aitsi-SelmiDo you feel trapped in a toxic work culture? Or stuck in a job you're great at... but that you don't actually like? Why do good people stay in bad jobs for so long? The Success Trap answers all these questions - and shows you what to do about it. An estimated 80% of individuals in the western workforce want to change job - if you're one of them, then this book will enable you to understand why, help you reconnect with what's really important to you, and provide practical tips and tools to empower you to take control of your own career. Written by specialist coach and consultant Dr Amina Aitsi-Selmi, this book builds on her years of experience as a physician, in healthcare policy, and coaching and consulting with hundreds of individuals and organizations. Combining her personal expertise with scientific research - including Google's Project Aristotle and the Global Happiness Council's Workplace Wellbeing report - it provides insights and useful takeaways you can use in your own work life. Don't stay stuck in a job you hate - let this book help you escape The Success Trap.
Selling Transformed
by Philip SquireFor years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.
Planning and Managing Public Relations Campaigns
by Anne GregoryTaking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Armstrong's Handbook of Strategic Human Resource Management
by Michael ArmstrongArmstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), it provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context. This fully revised seventh edition of Armstrong's Handbook of Strategic Human Resource Management contains new chapters on evidence-based strategic HRM, employee wellbeing strategies and HR analytics, as well as additional case studies and updated wider content to reflect the latest research and thinking. It remains an indispensable resource for both professionals and those studying HR qualifications, including undergraduate and masters degrees and the CIPD's advanced level qualifications. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students which include self-assessment questions, case study exercises, and a glossary and literature review.
Accounting and Finance for Managers
by Matt Bamber and Simon ParryAccounting and Finance for Managers rebukes the myth that in order to excel in accounting and finance you need to be great at mathematics. Split into two broad sections which focus on financial accounting and management accounts, this textbook uses clear, accessible language that will appeal to students from a variety of academic backgrounds.Taking a uniquely practical approach that focuses on the financial aspects of business decisions, the textbook covers all the core topics of accounting and finance, including basic bookkeeping, financial analysis, business planning, cash-flow analysis and investment decisions. Now in its third edition, Accounting and Finance for Managers contains updates on new accounting standards and regulations, as well as featuring up-to-date real-world examples of real options, value chain analysis and competitive advantage analysis. This textbook features 'traditional' accounting practices in detail, but also covers topics with a strategic focus to ensure students learn to think in broader strategic terms. Written for an international audience using International Financial Reporting Standards (IFRS) terminology with supporting resources including additional exercise questions, curated further reading and lecture slides for each chapter.
Financial Technology
by Niels PedersenWith the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining the advantages and challenges of these changes through the lens of various analytical frameworks. Financial Technology demystifies key technologies, such as blockchains, Internet of Things, AI, machine learning, and algorithmic data analysis, in a clear and accessible style suitable for readers with no technological background. Real-world case studies from a variety of international organizations including HSBC, ING, Amex, AIG, IBM, Tandem and Monzo, bridge the gap between theory and practice and contextualize learning in terms of real businesses, from large incumbents to smaller start-ups. With coverage of robo-advisors, mobile-only banks, open banking and risk and regulation, this book also explores a range of analytical frameworks to critically examine new technologies and emerging business models. Financial Technology enables readers to understand the fintech movement in the context of recent financial history, examine the key drivers of change and form insights about the financial system in a forward-looking and global manner. Online resources include PowerPoint slides for lecturers, video lectures, a literature review and blog posts to cover industry developments.
E-Commerce Website Optimization
by Dan Croxen-John and Johann van TonderConversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.
Understanding Digital Marketing
by Damian RyanThe world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
A Circular Economy Handbook
by Catherine WeetmanWINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming human health along the way. Governments, businesses and think-tanks see the circular economy as the way forward. Now in its second edition, A Circular Economy Handbook is a guided tour through the concepts and the practicalities. A unique framework systematically explores the range of circular interventions, including product and supply chain design, material choice and supporting business models. How does it really work for business? What circular approaches are emerging in food, fashion, consumer technology, packaging and other sectors? How do these reduce risk, improve resilience and build profitable, future-fit organizations? With over 300 real examples from around the world, this is a must-read for businesses, students and policymakers. This new edition has been extensively updated to include the latest trends, thinking, research and solutions, with a new chapter on packaging and 30 new company snapshots.
Brand Storytelling
by Miri RodriguezDespite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Written by the award-winning storyteller Miri Rodriguez at Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.
Armstrong's Handbook of Reward Management Practice
by Michael Armstrong and Duncan BrownArmstrong's Handbook of Reward Management Practice is the definitive guide to understanding, developing and implementing effective reward strategies. It covers all the essential aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. This revised and updated sixth edition incorporates the latest research and developments and contains updated coverage of equal pay and the gender pay gap, employee benefits and total reward and a new chapter on employee financial wellbeing.As with all of Armstrong's texts, Armstrong's Handbook of Reward Management Practice bridges the gap between academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, the UK National Health Service and Tesco. Online supporting resources include lecture slides and comprehensive handbooks for lecturers and students, which include learning summaries, discussion questions and exercises, literature reviews and glossaries.
Armstrong's Handbook of Human Resource Management Practice
by Michael Armstrong and Stephen TaylorArmstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth all of the areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward, as well as the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. Illustrated throughout in full colour and with a range of pedagogical features to consolidate learning (e.g. source review boxes, key learning points, summaries and case studies from international organizations such as IBM, HSBC and Johnson and Johnson), this fully updated 15th edition includes new chapters on the HRM role of line managers, evidence-based HRM, e-HRM and the gender pay gap, further case studies and updated content covering the latest research and developments.Armstrong's Handbook of Human Resource Management Practice is aligned with the Chartered Institute of Personnel and Development (CIPD) profession map and standards and is suited to both professionals and students of both undergraduate degrees and the CIPD's level 5 and 7 professional qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.
Two Weeks
by Karen KingsburyFrom #1 New York Times bestselling author Karen Kingsbury comes a heart-wrenching and redemptive new story in the Baxter Family series about a couple desperately waiting to bring their adopted child home and a young mother about to make the biggest decision of her life.
Cole Blake, son of Landon and Ashley Baxter Blake, is months away from going off to college and taking the first steps towards his dream—a career in medicine. But as he starts his final semester of high school he meets Elise, a mysterious new girl who captures his attention—and heart—from day one. Elise has her heart set on mending her wild ways and rediscovering the good girl she used to be. But not long after the semester starts, she discovers she’s pregnant.
Eighteen and alone, she shares her secret with Cole. Undaunted by the news, and in love for the first time in his life, Cole is determined to support Elise—even if it means skipping college, marrying her, and raising another man’s baby. When Elise decides to place her baby up for adoption, she is matched with Aaron and Lucy Williams, who moved to Bloomington, Indiana to escape seven painful years of infertility.
But as Elise’s due date draws near, she becomes focused on one truth: she has two weeks to change her mind about the adoption. With Cole keeping vigil and Lucy and Aaron waiting to welcome their new baby, Elise makes an unexpected decision—one that changes everyone’s plans. Tender and deeply moving, Two Weeks is a story about love, faith, and what it really means to be a family.
A New York Times Bestseller
The Sultan of Sarawak
by Ian HamiltonAva Lee clashes with the most powerful family in Malaysia in the exhilarating new thriller from bestselling author Ian Hamilton. Ava Lee travels to Sarawak, Malaysia, after a business affiliated with the Three Sisters is bombed in Kuching. She quickly discovers that the powerful Chong family has a political and economic stranglehold on the province and is likely responsible for the bombing. As Ava investigates the Chongs, she is shocked to learn of their billion-dollar illegal logging operation in Sarawak, which has decimated the Malaysian rainforest and threatens the existence of the Penan — a nomadic Indigenous people who have lived in the region for centuries. Determined to put an end to the Chongs’ dominion over Sarawak, Ava follows a money trail that leads back to the Hong Kong real estate market. There, Ava and Sonny Kwon embark on a campaign of terror against the Chong family — attacking their holdings and bank accounts. Can Ava attain the vengeance she seeks? Or will the powerful Chong family triumph once again?
The Diamond Queen of Singapore
by Ian HamiltonIn the latest thrilling novel in the Ava Lee series, Ava launches an investigation into a fraudulent investment scheme that sends her around the globe on the trail of illegal diamonds, drug smuggling, and offshore banking.Ava and Pang Fai are in Toronto to attend a party at the home of Ava’s mother, Jennie Lee. When Ava’s best friend, Mimi, fails to appear, Ava goes looking for her. She finds Mimi at home, distraught over the death of her father, who has taken his own life after losing the family’s savings in a fraudulent investment scheme. Moved to avenge this tragedy and recover the stolen money, Ava launches an investigation that takes her to cities on three continents.As she tracks the money, Ava is thrust into the underworld of illegal diamond trading, international drug smuggling, and the world’s most secretive offshore banking haven. Along the way, a number of Ava’s old friends offer their assistance—from her business partner, May Ling Wong, to her ge ge, the Mountain Master of Shanghai, Xu. Most poignant of all, Ava is visited in her dreams by Uncle, who offers her much-needed guidance as she confronts a new face of power and corruption.
I Am Because We Are
by Chidiogo Akunyili-ParrIn this innovative and intimate memoir, a daughter tells the story of her mother, a pan-African hero who faced down misogyny and battled corruption in Nigeria. Inspired by the African philosophy of Ubuntu — the importance of community over the individual — and outraged by injustice, Dora Akunyili took on fraudulent drug manufacturers whose products killed millions, including her sister. A woman in a man’s world, she was elected and became a cabinet minister, but she had to deal with political manoeuvrings, death threats, and an assassination attempt for defending the voiceless. She suffered for it, as did her marriage and six children. I Am Because We Are illuminates the role of kinship, family, and the individual’s place in society, while revealing a life of courage, how community shaped it, and the web of humanity that binds us all.