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Myths of Branding
by Simon Bailey and Andy MilliganA brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
Deprovincializing Habermas
by Tom BaileyThis volume engages with Jürgen Habermas’s political theory from critical perspectives beyond its Western European origins. In particular, it explores the challenges of democratizing, decolonizing and desecularizing his theory for global contexts, and proposes ‘deprovincializing’ reformulations for contemporary political and social issues.
Project Head Start
by Ura Jean Bailey and Valora WashingtonFirst Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
Antony and Cleopatra
by Yashdip S. BainsThis volume is a comprehensive overview of scholarship on this play. It includes chapters on criticism, sources and background, textual studies, bibliographies, editions, and translations. Also covered are the stage history and major productions of the play, and films, music, television, and adaptations and synopses.
Being Brahmin, Being Modern
by Ramesh BairyThere is clearly an academic and political obsession with the ‘idea’ of the Brahmin. There is also, simultaneously, a near-complete absence of engagement with the Brahmin as an embodied person or community. This book addresses this intriguing paradox by making available a sociological description of the Brahmins in today’s Karnataka. It pursues three distinct, yet enmeshed, registers of inquiry – the persona of the ‘Brahmin’ embodied in the agency of the individual Brahmin; the organised complexes of action such as the caste association and the public culture of print; and finally, taking off from a longer (yet, modern and contemporary) history of non-Brahminical othering of the Brahmin. It argues that we tend to understand the contemporaneity of caste almost exclusively within the twin registers of legitimation–contestation and dominance–resistance. While these facets continue to be salient, there is also a need to push out into hitherto neglected dimensions of caste. The book focuses attention on the many lives of modern caste — its secularisation, the subject positions that it offers, the equivocations by which persons and communities become ‘subjects’ of caste, their differential investments in the caste-self.
India’s Grand Strategy
by Kanti Bajpai and Saira Basit and V. KrishnappaAs India prepares to take its place in shaping the course of an ‘Asian century’, there are increasing debates about its ‘grand strategy’ and its role in a future world order. This timely and topical book presents a range of historical and contemporary interpretations and case studies on the theme. Drawing upon rich and diverse narratives that have informed India’s strategic discourse, security and foreign policy, it charts a new agenda for strategic thinking on postcolonial India from a non-Western perspective. Comprehensive and insightful, the work will prove indispensable to those in defence and strategic studies, foreign policy, political science, and modern Indian history. It will also interest policy-makers, think-tanks and diplomats.
Reporting on Sexual Violence in the #MeToo Era
by Andrea Baker and Usha Manchanda RodriguesThis edited collection examines the role of journalism in reviving and reporting on sexual violence in the #MeToo related, hashtag era. Bringing together 15 journalism scholars from around the world, this book explores and offers solutions to the common issues and inadequacies of reporting on sexual violence in the media. Presenting a range of conceptual, methodological, and empirical chapters, the book tackles issues related to, or missing from, journalism in three sections: Part I acknowledges and surveys the role journalism plays in shining a light on social injustices and critiques research deficits in reporting on sexual violence; Part II employs cutting-edge research linked to an intersectional lens to amplify the voices that have been silenced in the media coverage; Part III explores how advocacy, campaign, and solutions journalism offers frameworks for ethical reporting on the shadow epidemic of sexual violence during these COVID-normal times. This timely and important work connects established and emerging journalism practices to changing discourses about sexual violence. It is an important reading for students and scholars of journalism, gender studies, media studies, communication studies, culture studies, and sociology.
How Homophobia Hurts Children
by Jean M BakerHomophobia hurts kids. Explore ways to minimize that trauma!This book illustrates the ways that children growing up to be gay are harmed by homophobia before anyone, including themselves, even knows they are gay. This compelling and sympathetic volume describes many simple ways that these children can be helped to understand that they can grow up to lead normal lives, with hopes and dreams for their futures. How Homophobia Hurts Children: Nurturing Diversity at Home, at School, and in the Community brings home the voices of these children. They describe their experiences to show how they came to the frightening recognition that they are part of a group held in disregard by the rest of society, even sometimes by their own families.Dr. Jean M. Baker, the author of How Homophobia Hurts Children: Nurturing Diversity at Home, at School, and in the Community is a clinical psychologist and the mother of two gay sons. In this book she shares her experience as both psychologist and mother to show how the myths and fallacies about homosexuality have influenced parents, schools, churches, and lawmakers to send children the cruel message that if they are gay, they are not normal and will not be able to lead normal lives. In this unique volume you'll find: a chapter on identity development, following the Eriksonian model interviews with high school students who are self-identified as gay firsthand descriptions of the harassment and victimization of those perceived as gay in schools research on how victimization at school affects gay youths a discussion of the relatively new phenomenon of gay/straight alliances (gay support groups or clubs) a chapter on transgender identity with interviews with four transsexual persons who describe their personal childhood experiences and their transition processThe focus of How Homophobia Hurts Children: Nurturing Diversity at Home, at School, and in the Community, centering on the social and familial experiences of children who will grow up to be gay but have not yet come to that realization, is unique. But beyond that, this book also explains how homophobia affects the attitudes of non-gay children by leading them to believe that it is acceptable to mistreat homosexuals. Finally, specific suggestions are made for changes in parenting and changes in school/classroom practices that could help prevent the harm that is inflicted upon so many of our gay children. Everyone who comes in contact with children on their way to becoming gay/lesbian/bisexual/transgender adults needs to read this book!
The Handbook of Logistics and Distribution Management
by Alan Rushton and Dr Peter Baker and Phil CroucherFully grasp the core principles of logistics, distribution management and the supply chain, in addition to emerging trends and the latest technologies, with this definitive guide that offers clear and straightforward explanations. The Handbook of Logistics and Distribution Management provides students and practitioners with a complete overview of all aspects of setting up, managing, and optimizing supply chains. Written by an author team with years of practical experience in some of the most challenging environments across the world, the handbook is underpinned by real-world data and worked examples throughout. Designed to offer a complete understanding of how supply chains fit together, The Handbook of Logistics and Distribution is structured logically and delves into topics in more detail than collections of research papers of miscellaneous works. With coverage on all the key aspects of distribution, logistics and supply chain management, students and practitioners alike will find this to be both an invaluable textbook and useful desk reference throughout their careers. The seventh edition includes updates and solutions designed to meet the challenges faced by those studying and working in the sector. New material covers future technologies, including artificial intelligence, cyber-security, 5G mobile networks, drones and cobots, and how these can be used to optimize operations and increase productivity. Online resources include lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.
Self-Defence in International and Criminal Law
by Onder BakirciogluDrawing from scholarship across law, history, politics and philosophy, Self-Defence in International and Criminal Law provides a broad and interdisciplinary approach to the doctrine of self-defence in both domestic criminal and international law. It focuses on the requirement of imminence, which deals with the question of when individuals or States may legitimately resort to defensive force against a serious danger or harm. In both national and international law the imminence requirement, if strictly applied, renders any defensive measure taken in anticipation of a would-be attack illegal. Recently, however, attempts have been made to relax the temporal requirement of the self-defence doctrine (imminence) with a view to allowing individuals or States to employ deadly force to arrest an anticipated threat when they ‘believe’ that using ‘pre-emptive’ lethal force would be the only way to thwart an expected harm. In domestic criminal law, it has been argued that it is necessary to relax the rule of imminence in domestic violence cases where women employ lethal force against their abusive partners when there is no imminent threat to justify defensive force. At the international level, while there has long been controversy as to the justifiability of pre-emptive force in non-confrontational settings, following the September 11 attacks, the Bush Administration’s ‘war on terror’ policy radically shifted the focus from the notion of anticipation to that of prevention, making it clear that, if necessary, it would invoke unilateral force against emerging threats before they are fully formed. The book surveys the roots, role, rationale, and objectives of self-defence and questions whether the requirement of imminence should be removed from the traditional contours of the self-defence doctrine in national and international law.
Rural Sociologists at Work
by Johannes Hans BakkerThis collection of original chapters, written by prominent social scientists, elucidates the theory and practice of contemporary rural sociology. The book applies lessons from the careers of sociologists and their field research endeavors, covering a wide range of topics: agricultural production, processing, and marketing; international food security and rural development; degradation of the bio-physical environment across borders; and the study of community, family, health, and many other issues in an increasingly globalized world. The authors’ candid accounts provide insight into possibilities for enhancing opportunity and equality and serving basic human needs.
Images of Kingship in Early Modern France
by Adrianna E. BakosLouis XI, known as "The Spider King" because he wove many intricate plots, lives on in popular imagination primarily as a villain and a cruel, cunning, rather unscrupulous character. Absolutists fled to his banner whilst constitutionalists reviled him as a rapacious totalitarian murderer. In Images of Kingship in Early Modern France, Adrianna Bakos uses the changing nature of Louis XI's historical reputation to explore the intellectual and political climate of early modern France. Using Louis XI's historical reputation as a prism for fresh investigation, Adrianna Bakos offers new, more complex interpretations of the ideological landscape of early modern France. Images of Kingship in Early Modern France is an important contribution to European historiography and to debates on historical versus political interpretations of Kingship.
Sustainable and Green Supply Chains and Logistics Case Study Collection
by Dr Ozlem BakSustainability is an increasingly urgent and important factor in logistics and supply chain management, impacting the whole supply chain lifecycle from product design and development, to supplier management, packaging, transportation, warehousing and distribution.The third volume of the Supply Chain Case Study Collection, the Sustainable and Green Supply Chains and Logistics Case Study Collection contains real-life scenarios from leading companies who are pursuing a sustainability agenda. Cases cover sustainability and 'green' practices in a range of different industries, from food through to manufacturing and construction, and in a variety of organization sizes. They are written by leading international academics and feature cutting-edge research from countries including India, Vietnam, Brazil, China and the UK. By exploring examples of waste reduction, supplier management, the circular economy and cross-industry collaboration, the Case Study Collection focuses on how organizations are currently trying to meet sustainability goals and achieve success in greening supply chains.
John Bullion's Empire
by G. BalachandranStudy of the impact of Britain's economic and financial crises on currency and monetary policy-making in India between the wars, analysing colonial policies during Anglo-US efforts to reconstruct the international financial system and Britain's struggle to restore the pre-eminence of sterling and the City.
La Papauté et les croisades / The Papacy and the Crusades
by Michel BalardThis volume brings together a selection of the papers on the theme of the Papacy and the Crusades, delivered at the 7th Congress of the Society for the Study of the Crusades and the Latin East. After the introduction by Michel Balard, the first papers examine aspects of crusader terminology. The next section deals with events and perceptions in the West, including papers on the crusades against the Albigensians and Frederick II, and on the situation in the Iberian peninsula. There follow studies on relations between crusaders and the local populations in the Byzantine world after 1204 and Frankish Greece, and in Cilician Armenia, while a final pair looks at papal interventions in Poland and Scandinavia.
Women and the Politics of Representation in Southeast Asia
by Yu-Mei Balasingamchow and Adeline KohSingapore and Malaysia are rapidly modernising, globalising Asian states which, although being distinct nations since 1965, share common elements in the on-going struggle over the meaning of gender and sexuality in their societies. This is the first book to discuss a range of discourses around gender in these two countries. Women and the Politics of Representation in Southeast Asia: Engendering Discourse in Singapore and Malaysia seeks to give an overview of how gender and representation come together in various configurations in the history and contemporary culture of both nations. It examines the discursive construction of gender, sexuality and representation in a variety of areas, including the politics of everyday life, education, popular culture, literature, film, theatre and photography. Chapters examine a range of tropes such as the Orientalist "Sarong Party Girl," the iconic "Singapore Girl" of Singapore Airlines, and the figure of pious Muslim femininity celebrated by Malaysian NGO IMAN, all of which play important roles in delineating limitations for gender roles. The collection also draws attention to resistance to these gender boundaries in theatre, film, blogs and social media, and pedagogy. Bringing together research from a variety of humanistic and social science fields, such as film, material culture, semiotics, literature and pedagogy, the book is a comprehensive feminist survey that will be of use for students and scholars of Women’s Studies and Asian Studies, as well as on courses on gender, media and popular culture in Asia.
Working with Brain Injury
by Rudi Coetzer and Ross BalchinThis book provides a hands-on resource for the development of essential skills and competencies in clinical neuropsychology. On a very practical level it addresses a question frequently asked by students, trainees, interns, and newly qualified psychologists: what do I need to know in order to perform the everyday tasks involved in clinical neuropsychology? The authors distil, from a vast knowledge base, the practical skills and knowledge needed to lay the foundations for working with brain-injured patients, especially within the developed and developing world where time and resources are limited. The book is divided into three main sections: Basic Foundations, Clinical Practice, and Professional Issues. Together these sections cover 18 fundamental topics, each representing a key part of the life of a practitioner. Each chapter contains practical tips, points for reflective practice, and suggested further reading, with a particular emphasis on issues pertaining to working in under-resourced clinical environments. The book draws upon landmark academic papers and textbooks, and also the authors’ experiences of working in state hospitals in both South Africa and the National Health Service in the United Kingdom. Working with Brain Injury will be essential reading for clinical psychology trainees and their supervisors, for newly qualified psychologists in clinical settings, and for students and practitioners in other clinical professions seeking an introduction to clinical neuropsychology.
Encyclopedia of Twentieth-Century Latin American and Caribbean Literature, 1900-2003
by Daniel Balderston and Mike GonzalezThe Encyclopedia of Twentieth-Century Latin American and Caribbean Literature, 1900–2003 draws together entries on all aspects of literature including authors, critics, major works, magazines, genres, schools and movements in these regions from the beginning of the twentieth century to the present day. With more than 200 entries written by a team of international contributors, this Encyclopedia successfully covers the popular to the esoteric.The Encyclopedia is an invaluable reference resource for those studying Latin American and/or Caribbean literature as well as being of huge interest to those folowing Spanish or Portuguese language courses.
Practice of Statistics in the Life Sciences, Digital Update
by David S. Moore and Brigitte BaldiThe Practice of Statistics in the Life Sciences helps students understand how to apply essential statistical skills across life sciences including nursing, public health, and allied health.
The Practice of Statistics in the Life Sciences (Fourth Edition)
by David S. Moore and Brigitte BaldiThis remarkably engaging textbook gives biology students an introduction to statistical practice all their own. It covers essential statistical topics with examples and exercises drawn from across the life sciences, including the fields of nursing, public health, and allied health. Based on David Moore's The Basic Practice of Statistics, PSLS mirrors that #1 bestseller's signature emphasis on statistical thinking, real data, and what statisticians actually do. The new edition includes new and updated exercises, examples, and samples of real data, as well as an expanded range of media tools for students and instructors.
Psychology in Prisons
by David Cooke and Pamela Baldwin and Jacqueline HowisonPsychology in Prisons illustrates how a knowledge of psychological principles can lead to a better understanding of the prison environment and the problems that occur within it. The authors show how psychology can be used to increase understanding of prisoners and to deal with day-to-day problems in prison life. They focus on key problem areas such as sex offenders, violent criminals and the issue of AIDS. The book also explores the effects of the prison environment on staff and suggests means of reducing the levels of stress.
Slavery Today
by Kevin Bales and Becky CornellAn introduction to slavery in the world today, in rich and developing nations alike. Clearly and concisely written for young adult readers.Twenty-seven million people — young and old, men and women — are locked in bondage worldwide. Slavery Today traces the products created by this inhuman system from the jungle and farm through the global markets and into our lives and homes.Co-authored by the world's leading experts on modern slavery, it unpacks the controversies over prostitution and the buying back of slaves while setting out solutions and demonstrating how readers can get involved in the global anti-slavery movement."[The Groundwork Guides] are excellent books, mandatory for school libraries and the increasing body of young people prepared to take ownership of the situations and problems previous generations have left them." — Globe and Mail
Withstanding Hitler
by Michael BalfourThis is the first book in English to give a comprehensive account of how soldiers, officials, Christians and workers in Germany fought together to frustrate Hitler's aims.
Masses, Classes, Ideas
by Etienne BalibarFirst published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Hollywood in the Age of Television
by Tino BalioThis collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.