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Psychological Processes and Advertising Effects
by Linda F. Alwitt and Andrew A. MitchellIn the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
The Concerto
by Stephan D. LindemanTwelve-tone and serial music were dominant forms of composition following World War II and remained so at least through the mid-1970s. In 1961, Ann Phillips Basart published the pioneering bibliographic work in the field.
The North Atlantic Treaty Organization
by Julian Lindley-FrenchContinuing to provide a concise approach to this crucial organization, the second edition of The North Atlantic Treaty Organization: The Enduring Alliance is fully updated to take in the developments since 2007, with key additions including: Discussion of NATO’s place in a changing world Consideration of recent operations on the alliance Evaluation of the impact of the financial crisis Reconsideration of the NATO-EU relationship Discussion of the US pivot to Asia-Pacific and its impact on NATO The implications for NATO of Russia’s action in Ukraine The rise of emerging security challenges, including Islamic State A new chapter looking to the future of NATO in light of the recent developments Highlighting the continued importance of NATO in the international arena, this accessible guide details the origins, institutions, workings and activities of the organization, as well as contributing valuable insights to the debate surrounding the future of the alliance.
Law Reform in Developing and Transitional States
by Tim LindseyLaw reform in developing countries has become an increasingly topical subject in recent years. A critical issue is why so many law reform projects in developing economies are regarded by their sponsors and recipients as unsuccessful. This informative book: examines examples of law reform projects in post-socialist and post-authoritarian states in Asia identifies common problems proposes analytical frameworks for understanding the problems identified. Though parallels between Asian models and those in developing states elsewhere in the world are strong, the book has been developed to avoid suggestion that the issues covered are somehow peculiarly ‘Asian’- indeed, it is shown that cultural relativist approaches to Asia are unsustainable. This is an invaluable reference for those involved in the areas of development economics, Asian studies and comparative politics.
Coping with Cancer
by Elizabeth Cohn Stuntz and Marsha M. LinehanThis compassionate book presents dialectical behavior therapy (DBT), a proven psychological intervention that Marsha M. Linehan developed specifically for the impossible situations of life--and which she and Elizabeth Cohn Stuntz now apply to the unique challenges of cancer for the first time. *How can you face the fear, sadness, and anger without being paralyzed by them? *Is it possible to hold on to hope without being in denial? *How can you nurture supportive relationships when you have barely enough energy to take care of yourself? Learn powerful DBT skills that can help you make difficult treatment decisions, manage overwhelming emotions, speak up for your needs, and tolerate distress. The stories and collective wisdom of other cancer patients and survivors illustrate the coping skills and show how you can live meaningfully, even during the darkest days.
A Moslem Saint of the Twentieth Century
by Martin LingsDrawing on first-hand sources which had been inaccessible to Western readers at the time this book was originally published in 1961, this book gives a vivid picture of life in an order of Muslim mystics or Sufis. Against this background stands the unforgettable figure of the Algerian Shaikh who was head of the order from the death of his Master in 1909 until his own demise in 1934. The last chapters are devoted to his writings, which include some remarkable mystic poems.
Taking Technology to the Market
by Ian LintonWith intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
365 Days Collection
by Blanka LipinskaGet transported to Italy with this ebook collection of all three sizzling novels in the instant USA TODAY bestselling 365 Days series that inspired the blockbuster movies on Netflix.Laura Biel&’s dream vacation in Sicily takes a shocking turn when she&’s kidnapped by the head of a formidable crime family in 365 Days. The handsome and mysterious Don Massimo Torricelli has his reasons for keeping the young woman in his breathtaking estate, and vows that she will fall under his passionate spell within a year—no matter what. In the unputdownable sequel, This Day, Laura is enjoying her lavish life in Sicily as the wife of the most powerful—and dangerous—man in the country. But this high life comes with a price, one that could change their lives forever. Finally, The Next 365 Days brings the story of Laura and Massimo to an unforgettable conclusion, as Massimo must face his worst nightmare: a potential future without Laura by his side.
The Next 365 Days
by Blanka LipinskaThe global phenomenon and USA TODAY bestselling inspiration behind the Netflix film of the same name—the 365 Days series—continues as it follows the sizzling story of Laura and Massimo.As the wife of Don Massimo Torricelli, one of the most dangerous Mafia bosses in Sicily, Laura&’s life is a roller coaster. She is often at risk, the potential target of Massimo&’s unscrupulous enemies who will stop at nothing to destroy the powerful man. And when Laura is seriously injured in an attack, pregnant and fighting to survive, Massimo faces the toughest decision of his life. What will his life be without Laura? Will he be able to raise their child alone? What will the fate of his family be, and whose 365 days may come to a close?
This Day
by Blanka LipinskaThe steamy and thrilling story of Laura and Massimo continues in this unputdownable sequel to the international bestseller 365 Days—the inspiration behind Netflix&’s blockbuster movie. Laura Biel&’s new life in Sicily looks like the perfect fairy tale: a grand wedding, a wealthy and devoted husband, a baby on the way, and lavish luxury complete with servants, extravagant cars, and seaside palazzos. Yes, all of this would be perfect, except for the fact that Laura is constantly surrounded by gangsters as the threat of her kidnapping looms large. Laura is about finally discover what it means to be married to the most dangerous man in Italy.
The Lucky List
by Rachael LippincottRachael Lippincott, coauthor of #1 New York Times bestseller Five Feet Apart, weaves a &“breezy…truly charming&” (Kirkus Reviews) love story about learning who you are, and who you love, when the person you&’ve always shared yourself with is gone.Emily and her mom were always lucky. But Emily&’s mom&’s luck ran out three years ago when she succumbed to cancer, and nothing has felt right for Emily since.Now, the summer before her senior year, things are getting worse. Not only has Emily wrecked things with her boyfriend Matt, who her mom adored, but her dad is selling the house she grew up in and giving her mom&’s belongings away. Soon, she&’ll have no connections left to Mom but her lucky quarter. And with her best friend away for the summer and her other friends taking her ex&’s side, the only person she has to talk to about it is Blake, the swoony new girl she barely knows.But that&’s when Emily finds the list—her mom&’s senior year summer bucket list—buried in a box in the back of her closet. When Blake suggests that Emily take it on as a challenge, the pair set off on a journey to tick each box and help Emily face her fears before everything changes. As they go further down the list, Emily finally begins to feel close to her mom again, but her bond with Blake starts to deepen, too, into something she wasn&’t expecting. Suddenly Emily must face another fear: accepting the secret part of herself she never got a chance to share with the person who knew her best.
Nocturnes
by Paul LippmannNocturnes, literally music for the night, is a delightfully impressionistic investigation into everything that is not known, and perhaps can never be known, about dreams. Rather than espousing yet another strategy of dream interpretation, Lippmann proffers a naturalistic approach appreciative of the playful, complex, even zany creativity embodied in dreams. He urges us, that is, to apprehend dreams on their own terms, in a manner that enables patients actually to experience the unconscious in its radical difference from waking thought. Lippmann delivers on his agenda lightly, with a sense of humor and practicality that will engage lay readers as well as analysts and therapists. He takes up questions of general interest that challenge us to reorient our thinking about dreams: How do children learn about dreams and their telling? Why are most dreams forgotten? How may we understand dreams about sleeping and waking, even dreams about dreaming? And he reengages issues of perennial interest to analytic therapists: dream disguise, dream forgetting, the "companionship" of dreams, the neurotic dream expert, and the therapist's management of his or her own anxiety when patients report their dreams."Oh, I had a dream last night," the patient remembers. Too often, observes Lippmann, this remark signals the beginning of an unfortunate struggle, as the patient is called on to relate something that changes when it is put into words, the analyst is put on the spot to come up with an interpretation, and both are asked to extract something immediately useful - and lately, cost effective - from something that partakes of magic and mystery. How silly this ritual is, Lippmann argues, and how alien to the nature of the dream itself. After reading Nocturnes, no clinician, from the novice to the most senior, will hear the words "Oh, I had a dream last night" in quite the same way.
Continental Divide
by Seymour Martin LipsetSeymour Martin Lipset's highly acclaimed work explores the distinctive character of American and Canadian values and institutions. Lipset draws material from a number of sources: historical accounts, critical interpretations of art, aggregate statistics and survey data, as well as studies of law, religion and government. Drawing a vivid portrait of the two countries, Continental Divide represents some of the best comparative social and political research available.
Teaching, Learning, and Schooling in Film
by Ian Renga and Daniel ListonFilms about education provide many of the most popular interpretations of what teaching and learning mean in schools. An analysis of this medium reveals much about the historical, cultural, political, and philosophical dimensions of education. Timely and engaging, this book fills a gap for scholarly and informed public commentary on the portrayal of education in film, offering a wide range of conceptual and interpretive perspectives. Teaching, Learning, and Schooling in Film explores several key questions, including: What does it mean to be a good teacher? How do these good teachers instruct? When is and what makes teaching complex? What constitutes learning? Do educational reforms work? The book’s interdisciplinary group of contributors answers these important questions in essays highlighting Hollywood, independent, and documentary films. Prospective and practicing teachers will engage with the thought-provoking educational issues raised in this book and gain insight into the complexities of teaching and learning portrayed in film.
The Political Thought of Andre Gorz
by Adrian LittleAndre Gorz is one of the most important contemporary socialist thinkers. He has acquired a reputation as an iconoclastic theorist who poses radical questions about the future of the Left. This is the first full length assessment of his work which critically evaluates all of his writings from the 1950s to the 1990s.
Feminist Perspectives on Sociology
by Barbara LittlewoodThe Feminist Perspectives Series seeks to provide concise, accessible and engaging introductions to key feminist topics and debates. The texts in the series are designed to be used on a wide range of courses touching feminist issues and are written by experienced teachers who are also well known in their respective fields. Each book in the series includes the most up-to-date statistics, research data, key sources and suggestions for further reading.Feminist Perspectives on Sociology examines how sociology has been transformed under the influence of feminism in recent years. This transformation consists both of a critique of established areas and the opening up of new ones. Areas and issues covered include approaches to knowledge and research, patriarchal relations, work in and outside the home, body politics, sport and fitness, migration, violence, the state, and globalisation. The book also reviews a range of ‘post’ perspectives and arguments including postmodernism, postcolonialism and postfeminism. Feminism is also a transformative social movement. Its political impact, from local to transnational levels, has to be taken into account in assessing developments in sociology, providing it with a connection between research and action.Key featuresProvides a comprehensive and accessible introduction to feminist perspectives in sociology Discusses and assesses sociological and feminist theories in relation to case studies Covers a wide range of current issues that will interest readers from many disciplinary backgrounds Includes end of chapter summaries, suggestions for further reading and a glossary of key termsBarbara Littlewood is Lecturer in Sociology, University of Glasgow.
The Earthscan Action Handbook for People and Planet
by Miles LitvinoffWe have poisoned the air and water on which our lives depend. Poor countries exhaust their land in the struggle to survive while rich countries demand more and more. The Earthscan Action Handbook spells out why things have gone so terribly wrong and what each of us can do to clean up the mess. Each chapter deals with one of the major problems people and the planet now face: meeting the human needs of health, education and social justice as well as the environmental needs of our dying lakes and forests, polluted seas, threatened habitats and endangered species. Packed with suggestions for positive action, this book also gives details of who to contact, what to read and where to go if you want to do more. Whether you care about buying safe food or feeding the world, The Earthscan Action Handbook is indispensable. Originally published in 1990
The Ethnographic Eye
by Heidi Ross and Judith LiuFirst Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
Complicit
by Winnie M LiAfter a long-buried, harrowing incident, a woman whose promising film career was derailed has an opportunity for revenge in this visceral and timely thriller about power, privilege, and justice. A Hollywood has-been, Sarah Lai&’s dreams of success behind the camera have been put to the wayside. Now a lecturer at an obscure college, this former producer wants nothing more than to forget those youthful ambitions and push aside any feelings of regret…or guilt. But when a journalist reaches out to her to discuss her own experience working with the celebrated film producer Hugo North, Sarah can no longer keep silent. This is her last chance to tell her side of the story and maybe even exact belated vengeance. As Sarah recounts the industry&’s dark and sordid secrets, however, she begins to realize that she has a few sins of her own to confess. Now she must confront her choices and ask herself, just who was complicit?
Knowledge, Institutions and Evolution in Economics
by Brian LoasbyWinner of the Schumpeter Prize, 2000 and Winner of the Smith Prize in Austrian Economics, 2000, this book explores how the limitations of human knowledge create both opportunities and problems in the modern economy. The growing field of evolutionary economics has developed as a result of the traditional failure of the discipline to explain certain phenomena that impact greatly on the economy. These are:*Evolution - the impact on the economy of natural change over time*Institutions - the impact on the economy of government and/or company policy, rules and regulations*Knowledge - the impact on the economy that is felt when new information becomes availableKnowledge, Institutions and Evolution in Economics is a punchy overview of these topics and one that has become regarded as something of a modern classic that no serious social sciences academic or student should be without.
The Words of Winston Churchill
by Jonathan Locke HartThe Words of Winston Churchill, a study that ranges over the course of a rich, controversial and remarkable career, is about the power and art of his language as a writer and speaker. Churchill used words as the greatest of poets and orators do, and did so in Parliament and for the people, Britain and the empire, in war and peace, facing the changes in the world, and resisting Hitler and the Nazis. Drawing on the traditions of poetics, rhetoric and textual commentary, the study concentrates on Churchill’s writing and is sensitive to texts and contexts and to the archive. A central matter is Churchill speaking in Parliament and the reception of his speeches there for over six decades, although his work as a writer and a speaker outside the House of Commons is also important. Churchill speaks to the House, the people, Britain, the Empire, the Commonwealth and the world and, in crisis, defends freedom and democracy.
Constructing the Beginning
by Simon LockeIn Constructing the Beginning, Simon Locke offers a new approach to considering the enigma of creation science, using the perspective of discourse analysis. Using the publications of the British Creation Science Movement to perform a detailed analysis of the creationist case, Locke demonstrates that the discourses and rhetorics used by natural and social scientists are also employed by non-scientists. Out of this study, a view of science as a cultural resource develops, questioning the adequacy of perceived sociological wisdom that sees science as the source and emmbodiment of cultural "rationalization." As a case study of the use of science as a discursive resource in everyday life, Constructing the Beginning speaks to scholars of discourse analysis, constructionism, rhetorics, and the public understanding of science. It will also be of great interest to scholars in the areas of cultural studies, sociology of scientific knowledge and of religion, postmodernism, and sociological theory. Additional Copy Creation science is the target of much attack these days from both within and outside of the orthodox scientific community. This book, however, takes a different approach. It is not an attack on creationism; nor is it a defense. The author's interest is not in creationism at all, but rather, it is in the questions of the role and significance of science in modernity or the public understanding of science. Locke's approach to this issue is a discursive and rhetorical one. Creationism is treated as a case study of the argumentative engagement between science and non-science which--in his view--is as central to the commonsense lifeworld of modernity as much as it is to the lives of its intellectuals. An important dimension of the public meaning of science in modernity is its limits and its relations with other modes of thought and belief, which continue to survive as discourses in the wider culture. Creationism is merely one example of this general feature. The book begins with a discussion of the current issues in the public understanding of science in relation to traditional sociological views of the impact of science on modernity. This is examined through rationalization and the contrasting view derived from the sociology of scientific knowledge which points to the likelihood of a much more complex and variable relationship than rationalization proposes. It continues with an argument and detailed analysis that focuses on three main points: *the problem of a competing account of reality (the world), in the form of evolution; *the problem of competing accounts of the Bible (the Word), in the form of different versions of Christianity; and *the realization that both of these problems must be managed together in such a way that creationists' own version(s) of the world and of the Word are compatible--a compatibility achieved through a discursive syncretism. The final chapter brings together the strands of the argument to further develop the implications of the dilemma of science for the public understanding of science through the idea of science as a cultural resource and its possible relation to other such cultural resources within modernity--such as Christianity. It is suggested that much so-called "anti-science" could be made sense of in these terms and proposes further research in this direction.
Re-crafting Rationalization
by Simon LockeRe-crafting Rationalization contributes to debates relating to the public understanding of science, regarding the conceptualization of the relationship between 'science' and 'the public'. It challenges the prevailing science-centred or 'top-down' framework that currently informs notions of 'public engagement' and 'knowledge-transfer', offering an alternative that remains firmly grounded in the discourse of classical social theory. By proposing an alternative version of rationalization to the standard interpretation of Weber's disenchantment thesis, this book establishes the public understanding of science as a matter of fundamental sociological concern. As such, it redefines this field to emphasize public meanings of science, engaging with a range of topics of major interest to the public and popular meaning of science, including science and religion, science fiction and fantasy, 'fringe' science and media representations of science. Combining rhetorical analysis with ethnomethodology and membership categorization analysis, the book outlines the basis of a new approach to the sociology of knowledge, in the light of which Weber's rationalization thesis is radically re-crafted in relation to studies of scientists' discourse, the rhetoric of science popularization and public usages of science. This re-crafted rationalization is applied in a series of detailed empirical studies of enchanted science (creationism and intelligent design, Scientology and reflexive spirituality, superhero comics) and mundane mysteries (Fortean discourse, conspiracy theory and media representations of 'the scientist' in the case of Jack the Ripper). Re-crafting Rationalization therefore redresses a significant shortcoming in contemporary social theory, which currently overlooks or misrepresents important public meanings of science, whilst excluding popular culture from attention. With profound implications for the ways in which we make sense of developments involving science, this book will be of interest not only to sociologists and social theorists, but also to those interested in popular culture and subcultures and the history, philosophy and sociology of science.
From Scratch
by Tembi LockeA poignant and transporting cross-cultural love story set against the lush backdrop of the Sicilian countryside, where one woman discovers the healing powers of food, family, and unexpected grace in her darkest hour.
It was love at first sight when Tembi met professional chef, Saro, on a street in Florence. There was just one problem: Saro’s traditional Sicilian family did not approve of him marrying a black American woman, an actress no less. However, the couple, heartbroken but undeterred, forges on. They build a happy life in Los Angeles, with fulfilling careers, deep friendships and the love of their lives: a baby girl they adopt at birth. Eventually, they reconcile with Saro’s family just as he faces a formidable cancer that will consume all their dreams.
From Scratch chronicles three summers Tembi spends in Sicily with her daughter, Zoela, as she begins to piece together a life without her husband in his tiny hometown hamlet of farmers. Where once Tembi was estranged from Saro’s family and his origins, now she finds solace and nourishment—literally and spiritually—at her mother in law’s table. In the Sicilian countryside, she discovers the healing gifts of simple fresh food, the embrace of a close knit community, and timeless traditions and wisdom that light a path forward. All along the way she reflects on her and Saro’s incredible romance—an indelible love story that leaps off the pages.
In Sicily, it is said that every story begins with a marriage or a death—in Tembi Locke’s case, it is both. Her story is about loss, but it’s really about love found. Her story is about travel, but it’s really about finding a home. It is about food, but it’s really about chasing flavor as an act of remembrance. From Scratch is for anyone who has dared to reach for big love, fought for what mattered most, and needed a powerful reminder that life is…delicious.
A New York Times Bestseller
Jewish Writers of Latin America
by Darrell B. LockhartFirst published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.