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Business Unusual
by Nathalie NahaiIt all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Resetting Management
by Stéphane J. Girod and Martin KrálikThe ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility?Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurship, enabling organizations to respond to disruption while still delivering business strategies with rigour and efficiency. Using diagnostic tools and practical models, the book describes how to master the essential components and principles of agility and respond to uncertain and fast-changing environments. Featuring case studies from some of the world's leading companies and illustrating how they have successfully and less successfully transformed for greater agility - including Lego, General Electric, LMVH and ING - Stéphane J.G. Girod and Martin Králik provide leaders with the skills to master the transformation journey that is right for their business.
The Power of Customer Experience
by Martin NewmanHaving a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Video Marketing
by Jon MowatIn a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Influencer Marketing Strategy
by Gordon GlenisterCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Ultimate Interview
by Lynn WilliamsDon't let interview nerves get the better of you - present the best version of yourself and be ready for anything to wow your potential employer.Including hundreds of sample interview questions and answers to really help you nail it on the day, Ultimate Interview is the ideal tool to help you relax and show off your best side. The secret to stress-free interviewing is preparation, preparation, preparation, and this book will take you through everything you need to effectively prepare, including:-Understanding your interviewer and what they are looking for-How to highlight the evidence they want to see-How to stand out from the competition-Coping with difficult questions-Telephone, video and assessment centre interviewsThis fully updated 6th edition now contains new and up-to-date advice on the future of work; developing resilience; blind selection processes; and working in the gig economy. Getting a job doesn't have to be painful - let this book help you give the Ultimate Interview.About the series: The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.
Build Your Cultural Agility
by Paula CaligiuriThe investment in global collaboration technology now exceeds US$45 billion. Professionals who work across cultures face some of the most cognitively, psychologically and emotionally difficult challenges, regardless of whether they work virtually or in person. And they often face these challenges without the help of a corporate guide. Build Your Cultural Agility is that guide. This book offers strategies to help you develop into a successful global professional, one who can comfortably and effectively work in and with people from different cultures. This book helps you leverage your natural strengths while providing suggestions for developing cultural agility competencies. Build Your Cultural Agility focuses on nine specific competencies that comprise cultural agility: three self-management competencies (tolerance of ambiguity, curiosity and resilience), three relationship-management competencies (humility, relationship-building and perspective-taking) and three task-management competencies (cultural minimization, cultural adaptation and cultural integration). Within each chapter, the author provides a case example of that competency in action, explains why the competency is critical for success, offers a self-awareness exercise to help you determine your level of proficiency and concludes with suggestions for self-development.
Leading the Customer Experience
by Brad ClevelandMany organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage. The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way. Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.
Activate Brand Purpose
by Scott Goodson and Chip WalkerBeing an active, purpose-driven brand has never been more meaningful. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated for an issue they cared about, and more than two-thirds would refuse to do so if the company supported an issue contrary to their beliefs. Become a truly 'purpose-driven' brand that creates action, with this proven framework. We live in an age of activism - the conscious consumer is more socially aware than ever before, and this is reflected in their buying habits. Yet, activism on behalf of brands is lagging. While many claim to be 'purpose driven', far too often this purpose is relegated to a plaque above the CEO's desk, and never goes any further. Or, worse, the 'purpose' is transparently used as a marketing ploy, but never acted upon in any real way. Activate Brand Purpose shows readers how to transform their brand's purpose into meaningful action by sparking a company wide cultural movement, beginning internally and permeating externally. Regardless of whether your purpose is lofty and socially conscious, or all business, consumers will respond if you can prove that you care about that purpose, and that you're working to realize it, rather than simply chasing the next dollar. This book contains a clearly explained, proven framework that will make this happen. Written by a veteran of the marketing and transformation industry, and the founder of the Movement Thinking and Movement Marketing crusade, Activate Brand Purpose is the definitive guide to this transformative approach to business growth.
Control the Narrative
by Lida CitroënEveryone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Employee Experience by Design
by Emma Bridger and Belinda GannawayIn a world adapting to continuous change and disruption, delivering a great employee experience is vital. How can organizations create an experience that enables their people to thrive; an experience that unlocks productivity and creates competitive advantage?Employee Experience by Design is a practical guide for HR professionals, business leaders and anyone needing to create an employee experience that empowers people to perform at their best. By setting out simple steps that any team or organization can follow, it demystifies EX, and shows how to design an exceptional experience for employees. Drawing on positive psychology, the book demonstrates what a good workplace experience means for people. A world away from perks and benefits, the authors show how to discover what really drives an excellent EX. They then walk through a user-friendly framework covering all levels of EX, from organizational culture to people processes and everyday behaviours. Employee Experience by Design shows how to build a robust business case for employee experience and align EX activity with organizational strategy to demonstrate impact. Readers will also learn how to measure EX and demonstrate return on investment. Packed with clear and practical tips, tools, and examples from organizations including ING, Expedia Group and ADEO, this book is essential reading for anyone looking to develop a happy, productive, high-performing environment in which people can excel.
Business Continuity Management
by James CraskImplement practical solutions in business continuity management and organizational resilience guided by international best practice from ISO 22301:2019.Business continuity management and resilience are critical to maintaining a healthy business, but many organizations either do nothing (leaving themselves exposed to disruption), take short cuts (leaving major gaps) or fail to properly engage senior stakeholders. This book is a straightforward guide to delivering an effective business continuity capability, including practical solutions built from the author's personal experience managing hundreds of projects in a variety of business settings.Business Continuity Management compares incident management, crisis response and business continuity and how to explain their importance to senior decision makers to ensure appropriate investment. Readers will benefit from case studies of organizational crises and disruptions, including Home Depot, Nissan, RBS, Facebook, Equifax and KFC, and an exploration of lessons learned from the COVID-19 pandemic. With key performance indicators, templates and checklists covering planning, response, reporting and assurance, this book is the essential reference for business continuity and resilience which can be tailored to any organization.
Leadership Team Coaching
by Peter HawkinsOrganizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company. For those involved in developing leadership teams, understanding coaching practices and techniques is essential for enabling the best performance.Leadership Team Coaching provides a comprehensive roadmap for team coaching, explaining all the key elements alongside practical tools and techniques for developing international and virtual teams, executive and non-executive boards and project and account teams in all types of organizations. Featuring case studies and insights from organizations including Deloitte and General Electric (GE), it also contains guidance on choosing the best team coach, creating a team-based culture and common pitfalls to avoid.This fully updated fourth edition of Leadership Team Coaching contains new material on agile teaming, using digital team coaching apps and AI, and training team leaders to coach their own team. It remains an indispensable resource for coaches and senior leaders as well as for those studying coaching as part of a degree or coaching qualification.
Supply Chain Analytics and Modelling
by Nicoleta TipiAn incredible volume of data is generated at a very high speed within the supply chain and it is necessary to understand, use and effectively apply the knowledge learned from analyzing data using intelligent business models. However, practitioners and students in the field of supply chain management face a number of challenges when dealing with business models and mathematical modelling. Supply Chain Analytics and Modelling presents a range of business analytics models used within the supply chain to help readers develop knowledge on a variety of topics to overcome common issues.Supply Chain Analytics and Modelling covers areas including supply chain planning, single and multi-objective optimization, demand forecasting, product allocations, end-to-end supply chain simulation, vehicle routing and scheduling models. Learning is supported by case studies of specialist software packages for each example. Readers will also be provided with a critical view on how supply chain management performance measurement systems have been developed and supported by reliable and accurate data available in the supply chain. Online resources including lecturer slides are available.
Remote Work
by Chris Dyer and Kim ShepherdHow can I develop a team if they're not in the same place? How can I build a company culture that works for employees in an office, working at home and in co-work spaces? How can I maintain organizational oversight if I can't see my employees? Remote Work answers all these questions and more and provides guidance on how to build a successful remote working strategy that engages employees, allows them to perform to their full potential and improves business performance.The COVID-19 pandemic has put remote work into the business norm, but demand from employees to work remotely was already increasing, with a 2019 report stating that 34% of people surveyed would even take a pay cut if they could work remotely part of the time. HR professionals and business leaders need to address this demand to attract and retain the talent the business needs. Remote Work is written by two industry experts who have successfully transitioned their workforces to remote models. It provides essential guidance on how to implement policies, processes and strategies for remote working, including meeting types, measuring performance and creating virtual 'water cooler' environments.Featuring advice on technological solutions to adapting processes and driving engagement, this book also outlines the business benefits of a remote workforce including improved productivity and output and how it allows for faster expansion and execution. With insights from leading experts such as Marshall Goldsmith and case studies from Cornerstone OnDemand, Buffer and United States Marine Corps, Remote Work is essential reading now that increased home and flexible working is here to stay.
Food Supply Chain Management and Logistics
by Samir DaniFirst edition WINNER: ACA-Bruel 2015 - Prix des AssociationsFood supply chains are integral in ensuring that food makes it from the farm to the table. Understanding how these operate has never been more important.The new edition of Food Supply Chain Management and Logistics is the guide to all aspects of food supply chains. This book examines food production, operational challenges and the future challenges of the industry and sustainability. The emergence of new technologies, which are key in increasing the efficiency of processes, such as food apps, big data and blockchain, are discussed. As are wider trends including veganism and local sourcing. Food Supply Chain Management and Logistics embeds learning using case studies from leading companies such as Cargill, Nestlé and Starbucks. In addition, case studies from sustainable businesses such as Omnom Chocolate and ReFood also feature. The book is structured to provide readers with an understanding of the basics of food supply chain management and logistics before expanding the scope to cover more of a range of topics. Online resources include PowerPoint lecture slides.
Supply Chain Risk Management
by John Manners-BellFrom political uncertainty to trade disrupts and cyber threats, the risk environment is continuously evolving, and new challenges frequently arise demanding immediate attention to avoid disruption to supply chains. Supply Chain Risk Management is the guide to recognizing, reviewing and reacting to these risks to ensure continued operations and optimal service. This book is a practical learning tool which offers a comprehensive framework to understanding risk and how to engineer resilience into the supply chain. The third edition of Supply Chain Risk Management details how to approach various threats, including black swan events, natural disasters, climate change, cargo crime and piracy, and terrorism and security. Using case studies and recent, topical examples, this book demonstrates how to successfully manage these risks and apply learnings in practice. Objectives, summaries and key point checklists in each chapter also help the reader grasp these key concepts and understand how to keep supply chains resilient. Online resources include lecture slides.
Designing Accessible Learning Content
by Susi MillerMaking learning and development (L&D) content inclusive and accessible for everyone is not only a good thing to do, it's the right thing to do. Designing Accessible Learning Content provides evidence-based advice on designing digital learning content that ensures all learners are included and are therefore able to perform to their full potential.This is a practical guide on accessibility for anyone involved in the design, creation, development or testing of online learning content. It provides detailed guidance on how to meet the Web Content Accessibility Guidelines making it essential reading for L&D professionals, instructional designers and course developers who need to comply with legal accessibility requirements. Using the author's 'eLearning Accessibility Framework', Designing Accessible Learning Content demystifies sometimes complex technical accessibility standards and provides an easy to follow contextual framework uniquely designed for learning content created using any authoring tool.This book also demonstrates how creating accessible learning content can improve usability and provide the best possible learning experience for everyone. In addition, it offers essential background information such as a focus on disability, an overview of assistive technology and an exploration of the case for digital accessibility. This guarantees that L&D professionals have the vital background knowledge they need to make sense of accessibility before they begin practically applying the principles. With online checklists, learner case studies, and industry perspectives, Designing Accessible Content is an essential handbook for all L&D professionals seeking to harness the benefits of accessibility in order to improve their learning content for everyone.
Transformational Culture
by David LiddleCompany culture is the foundation of business success. Strong culture drives an average of four times more revenue growth, 12% more productivity and half the employee turnover rate.Driven by global health, economic and environmental emergencies and rising social justice and employee activism, organizations are urgently seeking a new cultural model which will enable them to thrive. Transformational Culture provides a blueprint for a fair, just, inclusive, sustainable, and high performing organization. With a foreword from Dave Ulrich and expert analysis of the benefits of a people-focused and values lead organization, it provides 8 transformational enablers to deliver individual, team and business success. Guidance is also included on how to tackle toxic cultures and behaviours, how to shift the dial from retributive to restorative justice, and how to develop humane and human HR and management systems.The book offers practical guidance for HR professionals and business leaders on how to redefine their culture and to embed a unique, practical framework to assist with the resolution of concerns, complaints, and conflicts at work. Tried and tested toolkits and templates plus case studies from organizations who have successfully implemented this approach including London Ambulance Service, Aviva, The FT and British Retail Consortium are contained within Transformational Culture making this an invaluable guide for anyone wishing to put their people and their values first.
Operational Risk Management in Financial Services
by Elena PykhovaTechnology failures, data loss, issues with providers of outsourced services, misconduct and mis-selling are just some of the top risks that keep financial firms up at night. In this context effective operational risk management is, simply, a commercial necessity.The management of operational risk, defined by the Basel Accord as arising from failures of processes, people, systems or external events, has developed considerably since its early years. Continued regulatory focus and catastrophic industry events have led to operational risk becoming a crucial topic on senior management's agenda. This book is a practical guide for practitioners which focuses on how to establish effective solutions and avoid common pitfalls.Filled with frameworks, examples and diagrams, this book offers clear advice on key practices including conducting risk assessments, assessing change initiatives, designing key risk indicators, establishing scenario analysis, drafting appetite statements and carrying out risk reporting. Operational Risk Management in Financial Services also features results from polls taken by risk practitioners which provide a snapshot of current practices and allow the reader to benchmark themselves against other firms. This is the essential guide for professionals looking to derive value out of operational risk management, rather than applying a compliance 'tick box' approach.
The Agile Leader
by Simon HaywardEver feel like you and your team are stretched across multiple demands or that the goal posts change constantly? Never before have businesses felt so acutely this constant need to adapt, pivot and change tack. This book will teach you how you can not only survive in the context of digital transformation, but also thrive and grow, by adopting a powerful agile leadership model. This new and revised edition of The Agile Leader lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. If there's one leadership skill that successful businesses have in spades, it's the ability to enable teams to adapt and grow within complex eco-systems of clients, partners and suppliers. By focusing on teamwork and collaboration, as well as promoting shared decision making and ruthless prioritizing, leaders can transform the way they work as well as how their teams function to make them more malleable. Simon Hayward is an agile leadership expert. In this new edition of this successful book, he distills years of leadership and agile research into an actionable 8 step plan, brought to life with examples of agile digital businesses. Learn how to become agile and make digital transformation and delivery part of your business as usual.
Influential Internal Communication
by Jenni FieldStreamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Brené Brown. Better communication will mean better business practice company-wide as well as increased employee engagement, happier clients and customers, and stronger profits.As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm.Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.
50 Top Tools for Coaching
by Ro Gorell and Gillian JonesFull of exercises, models, checklists and templates, this book covers how to assess the needs of clients, select the right tool for the circumstance and deliver effective coaching with confidence. A complete resource for both in-house and external coaches, 50 Top Tools for Coaching presents the techniques required for every coaching situation. It focuses on every stage of the coaching process, from setting up and managing the coaching relationship, understanding and resolving conflict, developing client confidence and performance to enhancing leadership styles and coaching during periods of change. Supporting hints and tips are found throughout to maximise the effectiveness and impact of the tools.This fully revised fifth edition of 50 Top Tools for Coaching includes new tools for managers for performance coaching and for building your own coaching practice. It remains an indispensable resource for coaches of all levels of experience and in all remits, as well as managers and leaders looking to improve performance in their organizations through coaching. Online supporting resources include additional tools, interactive templates and videos of the tools in action demonstrated by the authors.
Developing Mental Toughness
by John Perry and Peter Clough and Doug StrycharczykHow can individuals and organizations understand and measure mental toughness to deal with stress and challenge, and so improve performance? This fully updated third edition of Developing Mental Toughness provides the answers to unlock this potential.Tracing its development from sports psychology into the business sector, Developing Mental Toughness provides a reliable psychometric measure to apply at the organizational level. With coverage on how mental toughness relates to other behaviours and can be applied to employability, leadership, performance, creativity, emotional intelligence and motivation, the practical guidance and exercises in this book make it essential reading for academics, managers and coaches alike.This third edition includes an expansion of the 4Cs model to include concepts on learning orientation and resilience and new chapters on evidence-based practice and using the Mental Toughness Questionnaire (MTQ48) to gain richer self-awareness. Featuring case studies from Deloitte and Ethiad, Developing Mental Toughness is the practical coaching guide for developing capabilities and resilience.
The Telegraph Tax Guide 2021
by Joe McGrathThe Telegraph Tax Guide is the UK's bestselling tax handbook, containing everything you need to know about completing a self-assessment tax return for the 2020/21 financial year. With advice on how to complete self-assessment tax returns and a number of tax saving tips, this book includes: - Key changes from the Budget and Treasury Statements - How furlough will have affected how much tax you pay - Dealing effectively with HM Revenue and Customs - Worked illustrations showing you how to complete your tax submission - How living or working abroad affects the tax that you pay - Tax saving tips which help you save money - Inheritance tax and potentially exempt transfers Whether you are self-employed, work part time or full time, are unemployed or retired, if you pay tax The Daily Telegraph Tax Guide is invaluable. It helps ensure that you are as tax efficient as possible, offering practical advice, timetables and examples that make the complex and challenging world of tax returns easier to understand.