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Marketing 3rd Edition

by Dhruv Grewal Michael Levy

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter. It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

O&M for Independent Living: Strategies for Teaching Orientation and Mobility to Older Adults

by Nora Griffin-Shirley Laura Bozeman

This text is a guide for orientation and mobility instructors, rehabilitation specialists, occupational therapists, and other professionals who work with older people who may be new to vision loss.

Medical Emergencies: Essentials for the Dental Professional (Second Edition)

by Ellen B. Grimes

Updated for the latest knowledge and practice standards, MEDICAL EMERGENCIES: ESSENTIALS FOR THE DENTAL PROFESSIONAL, 2/e thoroughly discusses the essential elements of 30 different medical emergencies dental professionals may encounter, including etiology, signs, symptoms and treatment. It presents case scenarios and resolutions designed to promote critical thinking and problem solving; demonstrates the importance medical histories and vital signs in preventing emergencies; and guides students in developing appropriate medical emergency kits. Case Scenarios and Case Resolutions promote critical thinking skills Critical thinking is in the previous sentence, and easy-to-follow Treatment Flow Charts walk students visually through emergency procedures. Easy-to-use tables present the Signs & Symptoms of each emergency, and an At-A-Glance table summarizes the essentials of all emergencies. Student practice tests are now offered online, and extensive instructor support materials are available, including PowerPoint® presentations for each chapter.

Floriculture Designing & Merchandising (2nd Edition)

by Charles P. Griner

Provides an introduction to the floral industry, along with basic instructions in the techniques of floral design and merchandising. Coverage is at a high school level, using large type and numerous, sometimes fuzzy b&w illustrations of arrangements. Topics range from careers in the retail flower business, design principles, and flower and plant selection and storage, to arrangements for holidays and weddings, pricing strategies, displays, delivery, and professional organizations. Annotation C. Book News, Inc., Portland, OR (booknews.com).

Succeeding in Business with Microsoft Excel 2010: A Problem-solving Approach

by Debra Gross Frank Akaiwa Karleen Nordquist

SUCCEEDING IN BUSINESS WITH MICROSOFT OFFICE EXCEL 2010 prepares your students to solve business problems by moving beyond the basic "point and click" skills to think critically about realistic business situations. When students combine software analysis with their own decision making abilities, they are more likely meet any business challenge with success. The Succeeding in Business Series emphasizes problem-solving, critical thinking, and analysis - challenging students to find efficient and effective sol

Public Finance And Public Policy 4th Ed

by Jonathan Gruber

Jonathan Gruber's groundbreaking Public Finance and Public Policy was the first textbook to truly reflect the way public policy is created, implement, and researched. Like no other text available, it integrated real-world empirical work and coverage of transfer programs and social insurance into the traditional topics of public finance. From its first edition, the book quickly became the market-leading text for Public Finance and Public Policy courses, and the margin is growing. Thoroughly updated, this timely new edition gives students the basic tools they need to understand the driving issues of public policy today, including healthcare, education, global climate change, entitlements, and more.

Creating Literacy Instruction For All Children In Grades Pre-K to 4

by Thomas G. Gunning

In response to today's need to tailor instruction for the lower grades (PreK-4), this comprehensive, practical guide gives aspiring and practicing professionals the methods and techniques they need to become highly effective teachers who are well equipped to help all students become proficient readers and writers. Creating Literacy Instruction for All Children in Grades Pre-K to 4 features lesson plans for virtually every major literacy skill or strategy, abundant lists of recommended children's reading, helpful student strategies, numerous reinforcement activities, and real-life illustrations of exemplary teaching, all designed to help teachers incorporate today's most effective teaching methods and techniques into their literacy teaching.

Macroeconomics: Private and Public Choice (15th Edition)

by James D. Gwartney David A. Macpherson Russell S. Sobel Richard L. Stroup

MACROECONOMICS: PRIVATE AND PUBLIC CHOICE, Fifteenth Edition, reflects current economic conditions, enabling students to apply economic concepts to the world around them, and includes a robust set of online multimedia learning tools.

The Car Care Book

by Ronald G. Haefner

This updated edition introduces readers to the three areas of concern that car consumers typically face: learning about the major systems of a car; the basics of inspection and maintenance; and the financial aspects of owning and operating an automobile. Each section of the car is broken down into systems and subsystems to help learners digest important concepts. The common tools needed to perform car maintenance and various minor repairs are also identified. A segment on building a preventative maintenance program is included which can be tailored to car owners' needs, driving styles, and climate. Finally, coverage is devoted to the financial aspects of the car, including buying and selling, insurance considerations, and the benefits of modern day leasing.

Automotive Technology: Principles, Diagnosis, and Service (Fourth Edition)

by James D. Halderman

This comprehensive textbook is divided into sections that correspond to the eight areas of certifications as specified by the National Institute for Automotive Service Excellence (ASE) and the National Automotive Technicians Education Foundation (NATEF). The areas of the ASE material certification test are listed in the objectives at the beginning of each chapter, and all laboratory worksheets are correlated to the NATEF Task List.

Introduction to Automotive Service

by James D. Halderman Omar D. Trinidad Darrell Deeter

Introduction to Automotive Service covers all eight areas of automotive service, plus the soft skills and tool knowledge that you must know when seeking entry-level employment. The text presents all systems together, making it easier for you to see how automotive systems are intertwined and connected. The text's 40 short chapters divide the content into individual topics to make it easier for you to learn and master the material. Offering a solid foundation in the basics, this text uniquely addresses simple inspection and service procedures without being overwhelming.

Theories of Personality

by Calvin S. Hall Gardner Lindzey John B. Campbell

This is the best book on theories ever published. The fourth edition is theory-oriented and has been reorganized into four parts examing theories of psychodynamics, personality structure, growth and perceived reality, and learning. It also includes new chapters on Eysenck, Bandura, Kelly, and social learning theories.

Electronic Health Records (Third Edition)

by Byron Hamilton Leesa Hamilton

Hamilton, Electronic Health Records, 3e is the top choice for training students using live and up-to-date SpringCharts EHR software. Electronic Health Records 3e builds transferable medical documentation skills with a variety of exercises that walk students through different facets of using an EHR in the medical office. As students progress through SpringCharts, they learn to gather patient information, schedule appointments, record examination information, process lab tests, select codes, and more. Students who complete this course will learn the appropriate terminology and skills to use any EHR software program with minimal additional training. The practical, systematic approach is based on real-world medical office activities.

Smart Choices: A Practical Guide to Making Better Decisions

by John S. Hammond Ralph L. Keeney Howard Raiffa

Where should I live? Is it time to switch careers? What is the best course of action for me? Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this book from the three leading authorities on decision-making, readers learn how to approach all types of decisions with a simple set of skills developed by professors from Harvard, MIT, and the University of Southern California. Combining solid research with common sense and practical experience, this user-friendly guide shows readers how to assess deep-seated objectives, create a comprehensive set of alternatives, determine likely consequences, make tradeoffs, and grapple with uncertainty. Not only will readers learn how to make decisions, they will learn how to make the smartest decisions. For anyone caught at a confusing crossroad-whether you're choosing between mutual funds or deciding where to retire-the Smart Choices program will improve your decision-making abilities immediately, and make your life more rewarding and fulfilling.

Holt Psychology

by Houghton Mifflin Harcourt

Psychology: Principles in Practice is designed to help you focus on the main ideas in psychology. The Read to Discover questions, along with the 'Truth or Fiction?" statements that introduce each chapter are intended to guide your reading.

Television Production & Broadcast Journalism

by Phillip L. Harris

Television Production and Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, andtechniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging studentactivities. Broadcast journalism coverage includes ethics and news judgment, types of stories, news writing, preparing news packages, and conducting interviews. The broadcast journalism topics address skills and qualities required in the industry, but also incorporate classroom-appropriate standards andpractices.

Dental Materials: Clinical Applications For Dental Assistants and Dental Hygienists (Second Edition)

by Carol Dixon Hatrick W. Stephen Eakle William F. Bird

With this hands-on resource, you will learn the most current methods of placing -- or assisting in the placement -- of dental materials, and how to instruct patients in their maintenance. Dental Materials uses step-by-step procedures to show how to mix, use, and apply dental materials within the context of the patient's course of treatment. Expert authors Carol Hatrick, W. Stephan Eakle, and William F. Bird enhance this edition with four new chapters, along with coverage of newly approved materials and esthetic tools including the latest advances in bleaching and bonding. A new companion Evolve website lets you practice skills with challenging exercises! Procedure boxes include step-by-step instructions for common tasks. Procedural icons indicate specific guidelines or precautions that need to be followed for each procedure. End-of-chapter review questions help you assess your retention of material, with answers provided in an appendix. End-of-chapter case-based discussions provide a real-life application of material covered in the chapter. Clinical tips and precautions emphasize important information, advice, and warnings on the use of materials. Key terms are defined at the beginning of each chapter, bolded within the chapter, and defined in the glossary. Objectives help you focus on the information to gain from each chapter. Introductions provide an overview of what will be discussed in each chapter. Summary tables and boxes make it easy to find and review key concepts and information. Full-color photos and illustrations show dental materials and demonstrate step-by-step procedures, including new clinical photos of bleaching and bonding. New Dental Ceramics chapter addresses the growth in esthetic dentistry by discussing porcelain crowns, inlays, and veneers and the process of selecting the proper shade. New Dental Amalgam chapter discusses the use of metal - still the most commonly used material in restorative and corrective dentistry. New Casting Alloys, Solders, and Wrought Metal Alloys chapter breaks down specific types of combination metals and the procedures in which they are used. New Dental Implants chapter covers several different types of implants as well as how to instruct patients on hygiene and home care of their implant(s). The Materials Handling section reflects the new Infection Control Environment (ICE) standards and all approved ADA methods for the disposal of surplus materials. A companion Evolve website includes exercises to help you identify images and master procedures, plus competency skill sheets to assess your understanding.

Message of the Prophets: A Survey of the Prophetic and Apocalyptic Books of the Old Testament

by J. Daniel Hays Tremper Longman

Christians sometimes approach the Old Testament with a mixture of awe and bewilderment, knowing that it contains pearls of wisdom, but unsure how to dive for them . . . especially when it comes to the Prophets. In The Message of the Prophets, author J. Daniel Hays offers a scholarly, yet readable and student-friendly survey of the Old Testament prophetic literature that presents the message of each prophet in its historical and its biblical context and then tracks that message through the New Testament to challenge readers with what it means for them today. Hays focuses on synthesizing the message of the prophets, which enables students to grasp the major contours of the prophetic books clearly and concisely. Hundreds of colorful pictures help to illustrate the historical and cultural background of the prophets. After identifying what the message meant for ancient Israel, Hays helps the readers to move toward theological application today, helping readers to gain a better understanding of God and the relationship between God and his people. The Message of the Prophets is essential for professors, students, and others seeking to understand the role that the OT prophets play in the Christian faith.

DC Electronics

by Heath Company

The EB-6101A DC Electronics course presents the basic principles in the study of electronics.

Hartman's Nursing Assistant Care: Long-Term Care

by Susan Alyare Hedman Jetta Fuzy Suzanne Rymer

A comprehensive nursing assistant training textbook which includes information on long-term care, multiple chapters on home health care, and material on subacute and acute care. In addition it includes in-depth information on resident and client rights with sidebars that teach ways to promote independence and prevent abuse and neglect; a discussion of culture change; infection prevention; anatomy and physiology with an emphasis on normal changes of aging; updated nutrition information on MyPyramid, special diets, and feeding techniques; current information on legal issues, such as HIPAA and the Patient Self-Determination Act; 7 chapters on home health care, including information on medications, safety, infection prevention, mothers & newborns, and meal planning and preparation; a chapter containing subacute and acute care information, including pre- and post-operative care, as well as mechanical ventilation, chest tubes, and artificial airways.

Modern Human Relations at Work (11th Edition)

by Kathryn W. Hegar

This book includes many practical examples and techniques, as well as experiential and application-oriented exercises that show you how human relations concepts and skills can increase productivity and job satisfaction in the workplace. The 11th edition's 14 chapters are brimming with self-assessment and self-study tools that make learning fun, insightful, and useful.

Behavioral Sciences Stat

by Gary W. Heiman

STAT FOR THE BEHAVIORAL SCIENCES is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Each chapter begins with a list of previously discussed concepts that students should review. Throughout each chapter, important points are emphasized by a "REMEMBER" summary reminder set off from the text. Summary tables and sections appear regularly and help organize and integrate the separate steps discussed in previous sections.

Managerial Accounting

by Kurt Heisinger Joe Hoyle

Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments between jobs, classes, and family commitments. Meanwhile, the accounting industry has endured dramatic shifts since the collapse of Enron and WorldCom, causing a renewed focus on ethical behavior in accounting. This dynamic author team designed Managerial Accounting to work within the confines of today’s students’ lives while delivering a modern look at managerial accounting. Managerial Accounting was written around three major themes: Ready, Reinforcement and Relevance. This book is aimed squarely at the new learning styles evident with today’s students and addresses accounting industry changes as well.

Pharmacology and Physiology for Anesthesia

by Hugh C. Hemmings Talmage D. Egan

Better understand the complexities of pharmacology and physiology relevant to your practice with the brand-new medical reference book, Pharmacology and Physiology for Anesthesia. Drs. Hugh Hemmings and Talmage Egan provide the clinical insights you need to effectively administer anesthesia, ensuring patient safety and the most optimal outcomes. Access comprehensive, continually updated research on the physiology of organ systems and clinical topics in the pharmacology of anesthetic drugs. Quickly and easily reference the information you need through user-friendly tables, figures, and algorithms, all presented in lavish full color throughout. Understand the molecular mechanism of drug actions and identify key drug interactions that may complicate anesthesia with dedicated sections on these key areas. Search the text and download images online at Expert Consult. Build a thorough knowledge of pharmacology and physiology focused on clinical practice

Crisis Intervention In Criminal Justice/Social Service (Fifth Edition)

by James E. Hendricks Cindy S. Hendricks

This expanded new edition continues to demonstrate and provide theoretical, analytical, and practical knowledge for first responders. Face-to-face interaction with the client/victim is part of the comprehensive approach advocated by the book, which requires interveners to assess the nature of a crisis and the condition of the victim in order to determine the appropriate course of action. The comprehensive balance of theory and practice presented in this book should enable the intervener in coupling his/her general knowledge of human psychology and emotional crisis with the specific and novel characteristics of various crisis situations. The text represents the work of national scholars who have expertise in criminal justice and social service issues. Their chapters focus on a Historical and Theoretical Overview, Ethics in Crisis Intervention Practice, Intimate Partner Violence, Police Response to Domestic Violence, Children in Crisis, Elder Mistreatment, Suicide, Crisis of Rape and Survivor Intervention, Death Notification and the Theory and Practice of Delivering Bad News, Terrorism and Crisis Intervention, and Mass Casualty Crisis Response and Communication. Helpful appendices in each chapter provide additional internet resources, as well as a complete Model Law Enforcement Code of Ethics and Social Work Code of Ethics. This new edition retains important information while providing current case studies such as the "Miracle on the Hudson River" crash, the mass shootings at Virginia Tech, the Boston Marathon bombing, and the Yarnell Hill fire in Arizona. This exceptional book is designed for firefighters, police officers, community service officers, correctional workers, emergency medical workers, probation/parole officers, protective service workers, psychological counselors, social workers, and victim assistance workers among others.

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