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Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Probability and Statistics for Engineers and Scientists (Ninth Edition)
by Raymond H. Myers Ronald E. Walpole Sharon L. Myers Keying E. YeThis classic text provides a rigorous introduction to basic probability theory and statistical inference, with a unique balance of theory and methodology. Interesting, relevant applications use real data from actual studies, showing how the concepts and methods can be used to solve problems in the field. This revision focuses on improved clarity and deeper understanding.
Procedures and Theory for Administrative Professionals (6th edition)
by Patsy Fulton-Calkins Karin M. StulzIn today's dynamic workplace, administrative professionals must be able to adjust to a diversified workforce with emerging technologies and be prepared to function in an expanding and global marketplace. From hard skills to soft skills, PROCEDURES AND THEORY FOR ADMINISTRATIVE PROFESSIONALS, 6e equips you to handle whatever workplace challenges may come your way by providing instruction and activities directed toward technology, communication, and human relations. Its emphasis on critical thinking, creative thinking, and lifelong learning gives you opportunities for unique solutions and ideas. Reflecting a changing marketplace, the sixth edition includes a host of new topics, ranging from business etiquette and e-commerce to globalization and security, and is packed with career tips, professional points, and critical-thinking activities. Comprehensive and practical, this text is an excellent resource for those seeking entry-level assistant positions, preparing for promotion opportunities, or transitioning to a job of greater responsibility.
Professional Baking (Sixth Edition)
by Wayne GisslenGisslen's 6th edition of Professional Baking continues to educate hundreds of thousands of readers with clear, detailed instructions in the theory and techniques necessary to meet the demands of the professional kitchen.
Programmable Logic Controllers (Fourth Edition)
by Frank D. PetruzellaThis fourth edition of Programmable Logic Controllers continues to provide an up-to-date introduction to all aspects of PLC programming, installation, and maintaining procedures.
Project Management (2nd Edition)
by Jeffery K. PintoProject Management employs a managerial, business-oriented approach to the management of projects, which is reinforced throughout the text with current examples of project management in action. Introduction: Why Project Management?; The Organizational Context: Strategy, Structure, and Culture; Project Selection and Portfolio Management; Leadership and the Project Manager; Scope Management; Project Team Building, Conflict, and Negotiation; Risk Management; Cost Estimation and Budgeting; Project Scheduling: Networks, Duration Estimation, and Critical Path; Project Scheduling: Lagging, Crashing, and Activity Networks; Critical Chain Project Scheduling; Resource Management; Project Evaluation and Control; Project Closeout and Termination For readers or future mangers interested in understanding the fundamentals of project management from a variety of business applications and examples.
Project Management: Absolute Beginner's Guide (Third Edition)
by Greg HorineSucceed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated for the latest web-based project management tools and the newest version of PMP certification, this book will show you exactly how to get the job done, one incredibly clear and easy step at a time. Project management has never, ever been this simple! Who knew how simple Project Management could be? This is today's best beginner's guide to modern project management. . . simple, practical instructions for succeeding with every task you'll need to perform! Here's a small sample of what you'll learn: * Master the key skills and qualities every project manager needs * Lead projects, don't just "manage" them * Avoid 15 most common mistakes new project managers make * Learn from troubled, successful, and "recovered" projects * Set the stage for success by effectively defining your project * Build a usable project plan and an accurate work breakdown structure (WBS) * Create budgets and schedules that help you manage risk * Use powerful control and reporting techniques, including earned value management * Smoothly manage project changes, issues, risks, deliverables, and quality * Manage project communications and stakeholder expectations * Organize and lead high-performance project teams * Manage cross-functional, cross-cultural, and virtual projects * Work successfully with vendors and Project Management Offices * Make the most of Microsoft Project and new web-based alternatives * Get started with agile and "critical chain" project management
Property Management (4th edition)
by Walter Roy Huber Arlette Lyons William H. PivarUnderstanding the use and meanings of the terminology found in this textbook is paramount to a successful career in the real estate property management field.
Providing Home Care: A Textbook for Home Health Aides (4th Edition)
by William Leahy Jetta Fuzy Julie GrafeThe book presents content that reflects state and federal training requirements, OSHA regulations, and current CDC guidelines and "Green" material that discusses ways to be environmentally friendly.
Psychological Approaches to Sports Injury Rehabilitation
by Jim Taylor Shel TaylorIn dedicating this guide for rehabilitation specialists, consultants J. Taylor and S. Taylor (U. of Connecticut Health Center, Farmington) refer to frustration and patience as well as to pain and expertise, recognizing that bouncing back from sidelining sports injuries entails mind as well as body. Augmented by celebrity soundbites, the authors detail the referral process for assessing psychological problems; mental influences on rehabilitation (motivation, anxiety, focus); facilitatitive techniques (imagery, using negative thinking positively, pain management, social support); return to the sport; and development of a psychological rehab program (with sample forms, program prescription summaries). Annotation c. by Book News, Inc., Portland, Or.
Psychology Applied to Modern Life: Adjustment in the 21st Century (10th Edition)
by Wayne Weiten Dana S. Dunn Elizabeth Yost HammerFilled with comprehensive, balanced coverage of classic and contemporary research, relevant examples, and engaging applications, this book shows you how psychology helps you understand yourself and the world--and uses psychological principles to illuminate the variety of opportunities you have in your life and your future career.
Psychology Applied to Teaching (13th Edition)
by Jack Snowman Rick Mccown Robert BiehlerPsychology Applied to Teaching, 13th Edition combines fresh concepts and contemporary research with long-standing theory and applications to create a book that addresses the needs of today's teachers and students.
Psychology: A Journey
by Dennis Coon John O. MittererIn a course where professors are frequently confronted by students who haven't actually read their textbooks, this text offers a solution. The shortest, most succinct of the books written by Dennis Coon, PSYCHOLOGY: A JOURNEY presents psychology in a way that sparks readers' curiosity, insights, imagination, and interest getting students "hooked" on psychology and eager to read on. The first author to integrate the proven SQ4R (survey, question, read, recite, relate, and review) active learning system into a psychology textbook, Coon helps readers grasp major concepts, develop a broad understanding of psychology's diversity, and see for themselves how psychology relates to the challenges of everyday life. Because readers become actively involved with the material, they develop a basic understanding of psychology that they take with them into their future courses and careers.
Public Administration: Concepts and Cases (9th Edition)
by Richard J. Stillman IIThe book offers a unique and highly regarded framework in which conceptual readings are paired with contemporary case studies that reflect real-world examples of administrative work, as well as new thinking and developments in the field. Case studies and examples cover topics such as the Columbia space shuttle disaster, the shootings at Columbine High School, and the war in Iraq, making it easy to engage students in the readings.
Public Finance And Public Policy 4th Ed
by Jonathan GruberJonathan Gruber's groundbreaking Public Finance and Public Policy was the first textbook to truly reflect the way public policy is created, implement, and researched. Like no other text available, it integrated real-world empirical work and coverage of transfer programs and social insurance into the traditional topics of public finance. From its first edition, the book quickly became the market-leading text for Public Finance and Public Policy courses, and the margin is growing. Thoroughly updated, this timely new edition gives students the basic tools they need to understand the driving issues of public policy today, including healthcare, education, global climate change, entitlements, and more.
Public Relations: The Profession and the Practice, 4th Edition
by Dan Lattimore Otis Baskin Suzette T. Heiman Elizabeth L. TothThis edition retains the four-part organization of earlier editions: the profession, the process, the publics, and the practice. Part 1 describes the current public relations situation, its historical roots, theories, and ethical and legal concerns. Part 2 examines the core issues of the process that underlie public relations. Part 3 focuses on the publics that are the object of these efforts. Part 4 summarizes the practice of public relations and looks at the emerging trends of the profession.
Quality and Performance Excellence: Management, Organization, and Strategy (Seventh Edition)
by James R. EvansDelivering cutting-edge coverage that includes the latest thinking and practices from the field, QUALITY AND PERFORMANCE EXCELLENCE, 7th Edition presents the basic principles and tools associated with quality and performance excellence using relevant, real-world illustrations and examples. The text thoroughly illustrates how these basic principles and methods have been put into effect in a variety of organizations. It also illustrates the relationship between basic principles and the popular theories and models studied in management courses. Excellent case studies focus on large and small companies in manufacturing and service industries in North and South America, Europe, and Asia-Pacific.
Quantitative Methods for Business
by David R. Anderson Dennis J. Sweeney Thomas A. Williams Jeffrey D. Camm James J. Cochran Jeffrey W. Ohlmann Michael J. FryWritten for the current or future business professional, QUANTITATIVE METHODS FOR BUSINESS, 13E makes it easy for you to understand how you can most effectively use quantitative methods to make smart, successful decisions. The book's hallmark problem-scenario approach guides you step by step through the application of mathematical concepts and techniques.
Quantum Field Theory in Curved Spacetime
by Leonard E. Parker David J. TomsIn this book, Robert Wald provides a coherent, pedagogical introduction to the formulation of quantum field theory in curved spacetime. He begins with a treatment of the ordinary one-dimensional quantum harmonic oscillator, progresses through the construction of quantum field theory in flat spacetime to possible constructions of quantum field theory in curved spacetime, and, ultimately, to an algebraic formulation of the theory. In his presentation, Wald disentangles essential features of the theory from inessential ones (such as a particle interpretation) and clarifies relationships between various approaches to the formulation of the theory. He also provides a comprehensive, up-to-date account of the Unruh effect, the Hawking effect, and some of its ramifications. In particular, the subject of black hole thermodynamics, which remains an active area of research, is treated in depth.
Radio Journalism (Journalism Studies: Key Texts)
by Andrew Crisell Guy Starkey"This is not another turgid guide to digital editing, writing for radio and the structure of a newsroom team. It is an ambitious and accessible study that combines a succinct narrative history of radio journalism with an analysis of its power in the public sphere. It describes the development of British audio broadcasting before locating it in an international context and contemplating the contours of the convergent future. Such ambition is often the prelude to failure. Instead, Starkey and Crisell have written a precious introduction to the theory, practice and purposes of radio journalism that will be very useful to serious students of the subject... This is a very good book." - THE (Times Higher Education) Radio Journalism introduduces key themes in journalism studies to explore what makes radio reporting distinctive and lay out the claims for radio's critical importance in the news landscape. With their extensive experience in radio production and academica, authors Guy Starkey and Andrew Crisell take readers on a tour through the past, present and future of radio broadcasting, from the infancy of the BBC in the 1920s up to the prospect of rolling news delivered to mobile telephones. Grounding each chapter in a survey of scholarly writing on the radio, they explore the connections between politics, policy and practice, inviting critical reflection on who radio professionals are, what they do and why. Putting theory and practice into dialogue, this book is the perfect bridge between unreflective production manuals and generalised media theory texts. Witty and engaging, Radio Journalism provides an essential framework for understanding the continuing relevance of radio journalism as a profession, set of practices and arena for critical debate. ks within particular types of journalism; a review of contemporary practices; social demographics; a comparative analysis of practices around the world; a summary of main conceptual approaches; an indication of future directions; recommendations for further reading. This strong organization resembles a template for a course outline. This is intentional because the series is aimed both at students and their practice-based lecturers, who often come straight from industry and need time to adjust to the academic environment... [The series] achieves its aim to bridge the sometimes too evident dissonance between journalism theory and practice... They successfully situate discussions about journalism in social and historical contexts. We see the faces of individual journalists, the circumstances of news production, the relationship with owners, the battle between the public service and the profit nature of news, the relevance of journalism work. The detailed account of the conditions under which newspaper, radio and alternative journalism is produced and performed make the Journalism Studies: Key Texts series mandatory reading for both journalism students and their lecturers' - Verica Rupar, Journalism Studies
Radiologic Science for Technologists: Physics, Biology and Protection (10th Edition)
by Stewart Carlyle BushongThis textbook provides a solid presentation of radiologic science, including the fundamentals of radiologic physics, diagnostic imaging, radio biology, and radiation management.
Re-Visioning Family Therapy: Race, Culture, and Gender in Clinical Practice (Second Edition)
by Monica Mcgoldrick Kenneth V. HardyNow in a significantly revised and expanded second edition, this groundbreaking work illuminates how racism, sexism, and other forms of oppression constrain the lives of diverse clients -- and family therapy itself. Practitioners and students gain vital tools for re-evaluating prevailing conceptions of family health and pathology; tapping into clients' cultural resources; and developing more inclusive theories and therapeutic practices. From leaders in the field, the second edition features many new chapters, case examples, and specific recommendations for culturally competent assessment, treatment, and clinical training. The section in which authors reflect on their own cultural and family legacies also has been significantly expanded.
Read This! Intro Student's Book: Fascinating Stories From The Content Areas
by Daphne MackeyRead This! is a four-book reading series designed for adult and young adult ESL students at the high beginning to intermediate levels. Read This! Intro contains fifteen fascinating stories relating to the fields of Education, Sociology, Science, Marketing, and TV and Film Studies. For example, students read about schools in which students, not teachers make the rules; apartments that are designed to be difficult to live in; and reality TV shows in which the audience likes the meanest judges the best. These non-fiction stories are written in an accessible narrative style and are appropriate for high beginning students. Illustrated with attractive color photos, this low-level reading book will motivate even the lowest level reading students to start reading content-rich texts.