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Principles of Marketing 2.0
by Jeff Tanner Mary Anne RaymondPrinciples of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This textbook employs the term "offering" instead of the more traditional First "P" -- product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. Sustainability; Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the triple bottom line of financial, social, and environment performance. Ethics and social responsibility; Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations. Global coverage -- Tanner, Raymond and Schuster deliberately entitled Chapter 1; What is Marketing?; Whether it is today's price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today's marketing professionals must understand the world in which they and their companies operate. Metrics -- Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ;well, what this marketing strategy really worth it?; And what is the marketing ROI?; And finally, what is this customer or set of customers worth to us over their lifetime? Principles of Marketing Version 2.0 brings new and updated coverage of new developments in the influence of social media to empower consumers, as well as marketing's use of social media, such as sentiment analysis, mobile marketing, and customer service and complaint tracking, as a communications and promotion channel, just a name a few. Version 2.0 also has an overall increased number of examples, as well as, new discussion questions in every chapter (resulting in at least 10 per chapter). In addition, the textbook's key terms, and repeated concepts have been strategically arranged to make customizing this book with Flat World's MIYO platform even easier.
Principles of Microeconomics (2nd Edition)
by Timothy TaylorA textbook that is rooted to help students perform well in introductory economics and acquire the basic tools to deal with economics.
Principles of Microeconomics 2.0
by Libby Rittenberg Timothy TregarthenFlat World Knowledge is honored to publish Version 2.0 (an orginal re-launch) of Tim Tregarthen's wonderful principles of microeconomics book, and proud to bring Tim's incredible talents as a teacher back to life so future generations of students can continue to learn from him.
Principles of Operations Management (Eighth Edition)
by Jay Heizer Barry RenderThis book presents a state-of-the- art view of the activities of the operations function. This book will also help you understand how OM affects society and your life.
Principles of Sedimentology and Stratigraphy (Fifth Edition)
by Sam BoggsThis concise treatment of the fundamental principles of sedimentology and stratigraphy highlights the important physical, chemical, biological, and stratigraphic characteristics of sedimentary rocks. It emphasizes the ways in which the study of sedimentary rocks is used to interpret depositional environments, changes in ancient sea level, and other intriguing aspects of Earth's history.
Pritty
by Keith F. Miller, Jr.Concrete Rose meets Things We Couldn’t Say in Pritty, a debut novel by Keith F. Miller Jr.—the inspiration behind the forthcoming animated short film of Kickstarter fame—that follows two boys who get caught in the crossfire of a sinister plot that not only threatens everything they love but may cost them their own chance at love. On the verge of summer before his senior year, Jay is a soft soul in a world of concrete. While his older brother is everything people expect a man to be—tough, athletic, and in charge—Jay simply blends into the background to everyone, except when it comes to Leroy.Unsure of what he could have possibly done to catch the eye of the boy who could easily have anyone he wants, Jay isn’t about to ignore the surprising but welcome attention. But as everything in his world begins to heat up, especially with Leroy, whispered rumors over the murder of a young Black journalist and long-brewing territory tensions hang like a dark cloud over his neighborhood. And when Jay and Leroy find themselves caught in the crossfire, Leroy isn’t willing to be the reason Jay’s life is at risk.Dragged into the world of the Black Diamonds—whose work to protect the Black neighborhoods of Savannah began with his father and now falls to his older brother—Leroy knows that finding out who attacked his brother is not only the key to protecting everyone he loves but also the only way he can ever be with Jay. Wading through a murky history of family trauma and regret, Leroy soon discovers that there’s no keeping Jay safe when Jay’s own family is in just as deep and fighting the undertow of danger just as hard.Now Jay and Leroy must puzzle through secrets hiding in plain sight and scramble to uncover who is determined to eliminate the Black Diamonds before someone else gets hurt—even if the cost might be their own electric connection.
Privacy and the Past: Research, Law, Archives, Ethics
by Susan C. LawrenceWhen the new HIPAA privacy rules regarding the release of health information took effect, medical historians suddenly faced a raft of new ethical and legal challenges--even in cases where their subjects had died years, or even a century, earlier. In Privacy and the Past, medical historian Susan C. Lawrence explores the impact of these new privacy rules, offering insight into what historians should do when they research, write about, and name real people in their work. Lawrence offers a wide-ranging and informative discussion of the many issues involved. She highlights the key points in research ethics that can affect historians, including their ethical obligations to their research subjects, both living and dead, and she reviews the range of federal laws that protect various kinds of information. The book discusses how the courts have dealt with privacy in contexts relevant to historians, including a case in which a historian was actually sued for a privacy violation. Lawrence also questions who gets to decide what is revealed and what is kept hidden in decades-old records, and she examines the privacy issues that archivists consider when acquiring records and allowing researchers to use them. She looks at how demands to maintain individual privacy both protect and erase the identities of people whose stories make up the historical record, discussing decisions that historians have made to conceal identities that they believed needed to be protected. Finally, she encourages historians to vigorously resist any expansion of regulatory language that extends privacy protections to the dead. Engagingly written and powerfully argued, Privacy and the Past is an important first step in preventing privacy regulations from affecting the historical record and the ways that historians write history.
Proactive Parenting: Help your child conquer self-destructive behaviours and build self-esteem
by Mandy SaligariTake a proactive approach towards your child's mental health and discover how to have the conversations that will be life-saving and life-changing.With a foreword by Benny Refson, President of the children's mental health charity Place2BeThe pressures faced by children and adolescents today are unprecedented, and the corresponding statistics around poor mental health deeply alarming. Behind every mental health issue, from addiction to ADHD, lies a host of underlying problems that need addressing but as a worried parent it's hard to know where to focus. What do you do if your child struggles with anxiety? Is self-harming? Has developed an unhealthy relationship with eating, exercise, technology or alcohol?Proactive in approach, top addiction therapist Mandy Saligari provides the tools to help you identify and address the self-destructive patterns of behaviour, to stop them in their tracks. Her practical framework reveals how you can adapt your own behaviour and equip your child to develop emotional intelligence, resilience and self-esteem.
Problems of Knowledge: A Critical Introduction to Epistemology
by Michael WilliamsProblems of Knowledge provides clear and engaging explanations of the theory of knowledge and why it matters, offering an excellent foundation for students in introductory epistemology courses.
Procedures in the Justice System (10th Edition)
by Cliff Roberson Harvey WallaceProcedures in the Justice System, 10e, is comprehensive yet readable. Designed for one-semester courses on American criminal courts, it covers the court systems and processes using a sequential approach-following law violators from arrest to conviction and sentencing. Each chapter examines the roles that law enforcement agencies, courts, and correctional departments play in the process, and builds logically on previous material. Down-to-earth examples, illustrations, court documents, and cases help make procedures more real and concrete.
Processing: A Programming Handbook for Visual Designers and Artists
by Ben Fry John Maeda Casey ReasAn introduction to the ideas of computer programming within the context of the visual arts that also serves as a reference and text for Processing, an open-source programming language designed for creating images, animation, and interactivity.
Product and Services Management
by Paulina Papastathopoulou George J. Avlonitis`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book' - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended' - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm' - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products' - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter's questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Products Liability and Safety: Cases and Materials (Sixth Edition)
by Mary Davis David Owen John MontgomeryThe new edition of this classic casebook continues its long tradition of sensitively exploring products liability law and theory. The Sixth Edition includes significant new materials on such topics as design defects, warning defects, special issues on causation, federal preemption (including Wyeth v. Levine on pharmaceutical preemption), toxic substances (including important new material on medical monitoring), and punitive damages (including Philip Morris v. Williams). Daubert issues and the Products Liability Restatement are integrated throughout. Previous editions of this classic casebook have been adopted at over 100 law schools such as Harvard, Yale, Penn, NYU, Michigan, Duke, Georgetown, and Texas
Professionalism Skills for Workplace Success (Third Edition)
by Lydia E. Anderson Sandra B. BoltThe book designed as a workbook that can be kept and referred to throughout one's career addresses employer concerns by providing those new to the workplace with basic skills for success on the job and providing job seekers the tools they need to secure the job of their dreams. This unique text prepares students for their first professional workplace experience by linking self-management issues to career planning tools and workplace basics, including expected behaviors.
Professionalism in Early Childhood Education: Doing Our Best for Young Children
by Stephanie FeeneyFeeney (education, U. of Hawaii at Manoa) discusses the implications of professionalism for early childhood education, for education students and in-service trainees. She examines how professions are organized, including an overview of the nature of professions and the professional status of early childhood education; how individuals can exhibit the ideals and principles of professions in their work with children and families, including the knowledge and skills of early childhood educators, professional behavior, including communication and relationship skills, work ethic, professional ethics, and personal qualities; and self-reflection. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)
Professionalism in Medicine: A Case-based Guide for Medical Students
by John Spandorfer Charles A. Pohl Susan L. Rattner Thomas J. NascaLearning medical professionalism is a challenging, evolving, and life-long endeavor. Professionalism in Medicine: A Case-Based Guide for Medical Students helps begin this process by engaging students and their teachers in reflection on cases that resonate with the experiences of life in medicine. Through the book's seventy-two cases, commentaries, videos, and literature-based reviews, students explore the many challenging areas of medical professionalism. Readers will appreciate the provocative professionalism dilemmas encountered by students from the pre-clinical years and clinical rotations and by physicians of various specialties. Each case is followed by two commentaries by writers who are involved in health care decisions related to that case, and who represent a wide variety of perspectives. Authors represent 46 medical schools and other institutions and include physicians, medical students, medical ethicists, lawyers, psychologists, nurses, social workers, pharmacists, health care administrators, and patient advocates.
Program Evaluation: Alternative Approaches and Practical Guidelines
by Jody L. Fitzpatrick James R. Sanders Blaine R. WorthenThis textbook by Fitzpatrick (U. of Colorado Denver), Sanders (Western Michigan U.), and Worthen (Utah State U.) provides information on conducting evaluations of organizational programs. The authors have organized the material into four sections introducing the key concepts of evaluation, describing major models and theories of evaluation approaches, discussing the processes of planning evaluations, and reviewing the various methodological issues of conducting evaluations. For this new edition, the material has been updated in light of the most current approaches and theories of evaluation; a new chapter has been included on the role of politics in evaluation and ethical considerations; increased attention has been paid to mixed methods in design, data collection, and analysis; and new sections have been included on organizational learning, evaluation capacity building, mainstreaming evaluation, and cultural competence, among other changes. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Program Evaluation: An Introduction (5th edition)
by David Royse Bruce A. Thyer Deborah K. PadgettPraised by instructors and students alike, PROGRAM EVALUATION: AN INTRODUCTION helps your students evaluate services and programs that they will encounter in their professional practice. In the process of learning evaluation techniques and skills, students will become proficient at critically analyzing evaluation studies conducted by others. The authors present and simplify all the essentials needed for a critical appreciation of evaluation issues and methodology. The authors? clear writing style and clear presentation of concepts, as well as the text's hands-on and applied focus, will guide students on how to gather evidence and demonstrate that their interventions and programs are effective in improving clients? lives.
Programmable Logic Controllers: Hardware and Programming (Second Edition)
by Max RabieeThe key concepts of PLCs are discussed using a comprehensive approach to enhance learning.
Programming In Visual Basic 2010
by Julia Case Bradley Anita MillspaughThe author team of Julia Bradley and Anita Millspaugh remain the guiding light for countless students around the world in Programming with Visual Basic 2010. How better to master the most popular object-oriented programming language than to use the bestselling textbook? Be at the cutting edge of technology with examples, feedback questions, and a full Hands On Programming Example. Apply the concepts yourself with Case Studies and Exercises. Screen captures, step-by-step exercises, and thorough appendices ensure that Programming Excellence Begins Here.
Project 17
by Laurie Faria StolarzHigh atop Hathorne Hill, near Boston, sits Danvers State Hospital. Built in 1878 and closed in 1992, this abandoned mental institution is rumored to be the birthplace of the lobotomy. Locals have long believed the place to be haunted. They tell stories about the unmarked graves in the back, of the cold spots felt throughout the underground tunnels, and of the treasures found inside: patients' personal items like journals, hair combs, and bars of soap, or even their old medical records, left behind by the state for trespassers to view. On the eve of the hospital's demolition, six teens break in to spend the night and film a movie about their adventures. For Derik, it's an opportunity to win a filmmaking contest and save himself from a future of flipping burgers at his parents' diner. For the others, it's a chance to be on TV, or a night with no parents. But what starts as a playful dare quickly escalates into a frenzy of nightmarish action. Behind the crumbling walls, down every dark passageway, and in each deserted room, they will unravel the mysteries of those who once lived there and the spirits who still might.
Project Management (2nd Edition)
by Jeffery K. PintoProject Management employs a managerial, business-oriented approach to the management of projects, which is reinforced throughout the text with current examples of project management in action. Introduction: Why Project Management?; The Organizational Context: Strategy, Structure, and Culture; Project Selection and Portfolio Management; Leadership and the Project Manager; Scope Management; Project Team Building, Conflict, and Negotiation; Risk Management; Cost Estimation and Budgeting; Project Scheduling: Networks, Duration Estimation, and Critical Path; Project Scheduling: Lagging, Crashing, and Activity Networks; Critical Chain Project Scheduling; Resource Management; Project Evaluation and Control; Project Closeout and Termination For readers or future mangers interested in understanding the fundamentals of project management from a variety of business applications and examples.
Project Management: A Managerial Approach (Eighth Edition)
by Jack R. Meredith Samuel J. MantelAs the use of project management to accomplish organisational goals continues to grow, skills related to understanding human behavior, evaluating organisational issues, and using quantitative methods are all necessary for successful project management. Meredith and Mantel have drawn from experiences in the workplace to develop a text that teaches the student how to build skills necessary for selecting, initiating, operating, and controlling all types of projects.
Project Management: Absolute Beginner's Guide (Third Edition)
by Greg HorineSucceed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated for the latest web-based project management tools and the newest version of PMP certification, this book will show you exactly how to get the job done, one incredibly clear and easy step at a time. Project management has never, ever been this simple! Who knew how simple Project Management could be? This is today's best beginner's guide to modern project management. . . simple, practical instructions for succeeding with every task you'll need to perform! Here's a small sample of what you'll learn: * Master the key skills and qualities every project manager needs * Lead projects, don't just "manage" them * Avoid 15 most common mistakes new project managers make * Learn from troubled, successful, and "recovered" projects * Set the stage for success by effectively defining your project * Build a usable project plan and an accurate work breakdown structure (WBS) * Create budgets and schedules that help you manage risk * Use powerful control and reporting techniques, including earned value management * Smoothly manage project changes, issues, risks, deliverables, and quality * Manage project communications and stakeholder expectations * Organize and lead high-performance project teams * Manage cross-functional, cross-cultural, and virtual projects * Work successfully with vendors and Project Management Offices * Make the most of Microsoft Project and new web-based alternatives * Get started with agile and "critical chain" project management
Prom Crashers (The Romantic Comedies)
by Erin DowningWill you go to the proms with me? It was love at first sight for Emily and Ethan. But then Em lost his number and, with it, all the hope of finding a real boyfriend before the end of senior year. All she knows about Ethan is his first name, that he has a supercute smile, and that he's going to a prom this month. Which high school? That's anyone's guess.... Em enlists the help of her three best friends, who quickly score formal wear and hail a limo. Together, Emily, Max and Sid vow to find Ethan, to find a cure for senioritis, and most important, to find true love -- one hilarious prom night at a time.