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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
by Malcolm Gladwell Seth GodinThe book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
The Unlikelies
by Carrie Firestone<p>Rising high school senior Sadie is bracing herself for a long, lonely, and boring summer. But things take an unexpected turn when she steps in to help rescue a baby in distress and a video of her good deed goes viral. <p>Suddenly internet-famous, Sadie's summer changes for the better when she's introduced to other "hometown heroes." These five very different teens form an unlikely alliance to secretly right local wrongs, but when they try to help a heroin-using friend, they get in over their heads and discover that there might be truth in the saying "no good deed goes unpunished." Can Sadie and her new friends make it through the summer with their friendships--and anonymity--intact? <p>This rich and thought-provoking novel takes on timely issues and timeless experiences with a winning combination of romance, humor, and wisdom. </p>
Unlucky Mel: A Novel
by Aggeliki PelekidisIn Unlucky Mel, PhD candidate Melody Hollings is in the final year of her creative writing program in upstate New York. Her dream life of landing the perfect academic job somewhere far away from her small hometown and publishing her first novel is so close to becoming a reality. But first she has to finish writing that book. Oh, and graduate. To do both, she needs her good friend Ben to reciprocate all the help she's given him over the years on his writing.But when Mel's widowed father starts acting strangely, she is thrown. After chalking it up to a dramatic attempt to manipulate her into moving back in with him, she discovers that he really is suffering from dementia. Now she'll need to stay local to care for him. Her dream is dying and her best option is to win a postgraduation fellowship through her alma mater. Despite all the upheaval in Mel's life, rather than helping her, Ben turns on her in a shocking betrayal. For the first time, Mel has a nemesis! The stress of caring for her father, teaching too many students, and living with so much uncertainty over her future escalates Mel's desire for retribution—until one night, she discovers an opportunity to ruin Ben's reputation. Unlucky Mel is a smart, funny debut in which Pelekidis explores the lengths we're willing to go to in order to even the score and the ways in which women are often expected to sacrifice their professional ambitions for the men in their lives.
Unnatural Frenchmen: The Politics of Priestly Celibacy and Marriage, 1720-1815
by E. Claire CageIn Enlightenment and revolutionary France, new and pressing arguments emerged in the long debate over clerical celibacy. Appeals for the abolition of celibacy were couched primarily in the language of nature, social utility, and the patrie. The attack only intensified after the legalization of priestly marriage during the Revolution, as marriage and procreation were considered patriotic duties. Some radical revolutionaries who saw celibacy as a crime against nature and the nation aggressively promoted clerical marriage by threatening unmarried priests with deportation, imprisonment, and even death. After the Revolution, political and religious authorities responded to the vexing problem of reconciling the existence of several thousand married French priests with the formal reestablishment of Roman Catholicism and clerical celibacy.Unnatural Frenchmen examines how this extremely divisive issue shaped religious politics, the lived experience of French clerics, and gendered citizenship. Drawing on a wide base of printed and archival material, including thousands of letters that married priests wrote to the pope, historian Claire Cage highlights individual as well as ideological struggles. Unnatural Frenchmen provides important insights into how conflicts over priestly celibacy and marriage have shaped the relationship between sexuality, religion, and politics from the age of Enlightenment to today, while simultaneously revealing the story of priestly marriage to be an inherently personal and deeply human one.
Unraveling the Gray Area Problem: The United States and the INF Treaty
by Luke GriffithIn Unraveling the Gray Area Problem, Luke Griffith examines the US role in why the Intermediate-Range Nuclear Forces (INF) Treaty took almost a decade to negotiate and then failed in just thirty years. The INF Treaty enhanced Western security by prohibiting US and Russian ground-based missiles with maximum ranges of 500 to 5,500 kilometers. Significantly, it eliminated hundreds of Soviet SS-20 missiles, which could annihilate targets throughout Eurasia in minutes. Through close scrutiny of US theater nuclear policy from 1977 to 1987, Griffith describes the Carter administration's masterminding of the dual-track decision of December 1979, the North Atlantic Treaty Organization (NATO) initiative that led to the INF Treaty. The Reagan administration, in turn, overcame bureaucratic infighting, Soviet intransigence, and political obstacles at home and abroad to achieve a satisfactory outcome in the INF negotiations. Disagreements between the US and Russia undermined the INF Treaty and led to its dissolution in 2019. Meanwhile, the US is developing a new generation of ground-based, INF-type missiles that will have an operational value on the battlefield. Griffith urges policymakers to consider the utility of INF-type missiles in new arms control negotiations. Understanding the scope and consistency of US arms control policy across the Carter and Reagan administrations offers important lessons for policymakers in the twenty-first century.
The Unschooled Mind: How Children Think and How Schools Should Teach
by Howard GardnerMerging cognitive science with educational agenda, Gardner makes an eloquent case for restructuring our schools by showing just how ill-suited our minds and natural patterns of learning are to the prevailing modes of education. This reissue includes a new introduction by the author.
UnSouled: Unwind; Unwholly; Unsouled; Undivided; Unbound (Unwind Dystology #3)
by Neal ShustermanTeens fight for their humanity in this thrilling third book in the New York Times bestselling Unwind Dystology series by Neal Shusterman.Connor and Lev are on the run after the destruction of the Graveyard, the last safe haven for AWOL unwinds. But for the first time, they&’re not just running away—they&’re running towards answers, in the form of a woman Proactive Citizenry has tried to erase from history itself. If they can find her and learn why the shadowy figures behind unwinding are so afraid of her, they may discover the key to ending the unwinding process forever. Cam, the rewound boy, is plotting to take down the organization that created him. He knows that if he can bring Proactive Citizenry to its knees, it will show Risa how he truly feels about her. And without Risa, Cam is having trouble remembering what it feels like to be human. With the Juvenile Authority and vindictive parts pirates hunting them, the group&’s paths will converge explosively—and everyone will be changed.
Unspoken
by Sharmistha GooptuThe summer of 2024. Sixty-four-year-old Mrs G starts to reminisce about her love affair with a man she calls &‘A&’. To Aisha, her daughter, &‘A&’ appears to be a figment of her mother&’s dementia-afflicted mind. &‘Miu, there was no A. You were happily married to Boy,&’ an exasperated Aisha tells her mother. Even as it starts to seem that her mother had, for years, lived a whole other life. A life peopled by those who had together played out the obsession of love, morbid jealousy, hurt, harm and finally death. &‘Shree&’s death,&’ her mother whispers to Aisha. But how could it be? Her father had been so deeply in love with her mother and theirs was almost the perfect marriage. Who were these people that her mother now spoke about at odd hours? And the death that seemed to weigh so deeply on her mind… a death that leads Aisha to the holy city of Varanasi where people go to die.
Unstoppable Us, Volume 2: Why The World Isn't Fair (Unstoppable Us #2)
by Yuval Noah HarariNEW YORK TIMES BESTSELLER • From world-renowned historian and philosopher Yuval Noah Harari, the bestselling author of Sapiens, comes the second volume in the bestselling Unstoppable Us series that traces human development from the Agricultural Revolution to Prehistoric Egypt.Humans may have taken over the world, but what happened next? How did our hunter-gatherer ancestors become village farmers? Why were kingdoms and laws established? How did we go from being the rulers of Earth to the rulers of each other?And why isn&’t the world fair?The answer to all of that is one of the strangest tales you&’ll ever hear. And it&’s a true story!From cultivating land and sharing resources to building pyramids and paying taxes, prepare to discover how humans established civilization, endured the consequences for it, and created history-changing inventions along the way. In Unstoppable Us, Volume 1: How Humans Took Over the World, acclaimed author Yuval Noah Harari explored the early history of humankind. In Volume 2, he is back with another expertly crafted story of how human society evolved and flourished. His dynamic writing is accompanied by maps, a timeline, and full-color illustrations, making the incredible story of our past fun, engaging, and impossible to put down.
Until Friday Night: Until Friday Night; Under The Lights; After The Game; Losing The Field (Field Party #1)
by Abbi GlinesA #1 New York Times bestseller and the first novel in a brand-new series—from bestselling author Abbi Glines—about a small Southern town filled with cute boys in pickup trucks, Friday night football games, and crazy parties that stir up some major drama.To everyone who knows him, West Ashby has always been that guy: the cocky, popular, way-too-handsome-for-his-own-good football god who led Lawton High to the state championships. But while West may be Big Man on Campus on the outside, on the inside he’s battling the grief that comes with watching his father slowly die of cancer. Two years ago, Maggie Carleton’s life fell apart when her father murdered her mother. And after she told the police what happened, she stopped speaking and hasn’t spoken since. Even the move to Lawton, Alabama, couldn’t draw Maggie back out. So she stayed quiet, keeping her sorrow and her fractured heart hidden away. As West’s pain becomes too much to handle, he knows he needs to talk to someone about his father—so in the dark shadows of a post-game party, he opens up to the one girl who he knows won’t tell anyone else. West expected that talking about his dad would bring some relief, or at least a flood of emotions he couldn’t control. But he never expected the quiet new girl to reply, to reveal a pain even deeper than his own—or for them to form a connection so strong that he couldn’t ever let her go…
Until Midnight: An Alienated short (Alienated)
by Melissa LandersDon't miss the free romantic story that connects Alienated and Invaded! Cara and Aelyx only have one day to spend together before he returns to earth and she travels to Aelyx's home planet, L'eihr. Homesick and worried about the upcoming year apart, Cara is desperate to make these final hours count. Worst of all, Cara is missing Christmas, stuck on board an alien spaceship. When Aelyx learns that Cara is forgoing her favorite holiday, he tries to recreate Christmas in space by researching traditional earth customs...but a few things get lost in translation.Includes bonus chapters from Alienated and a sneak peek at Invaded.
UnWholly: Unwind; Unwholly; Unsouled; Undivided; Unbound (Unwind Dystology #2)
by Neal ShustermanRife with action and suspense, this riveting companion to the perennially popular Unwind challenges assumptions about where life begins and ends—and what it means to live.Thanks to Connor, Lev, and Risa—and their high-profile revolt at Happy Jack Harvest Camp—people can no longer turn a blind eye to unwinding. Ridding society of troublesome teens while simltaneously providing much-needed tissues for transplant might be convenient, but its morality has finally been brought into question. However, unwinding has become big business, and there are powerful political and corporate interests that want to see it not only continue, but also expand to the unwinding of prisoners and the impoverished. Cam is a product of unwinding; made entirely out of the parts of other unwinds, he is a teen who does not technically exist. A futuristic Frankenstein, Cam struggles with a search for identity and meaning and wonders if a rewound being can have a soul. And when the actions of a sadistic bounty hunter cause Cam’s fate to become inextricably bound with the fates of Connor, Risa, and Lev, he’ll have to question humanity itself.
Unwind: Stories From The Unwind World (Unwind Dystology #1)
by Neal ShustermanIn a society where unwanted teens are salvaged for their body parts, three runaways fight the system that would "unwind" them Connor's parents want to be rid of him because he's a troublemaker. Risa has no parents and is being unwound to cut orphanage costs. Lev's unwinding has been planned since his birth, as part of his family's strict religion. Brought together by chance, and kept together by desperation, these three unlikely companions make a harrowing cross-country journey, knowing their lives hang in the balance. If they can survive until their eighteenth birthday, they can't be harmed -- but when every piece of them, from their hands to their hearts, are wanted by a world gone mad, eighteen seems far, far away. In Unwind, Boston Globe/Horn Book Award winner Neal Shusterman challenges readers' ideas about life -- not just where life begins, and where it ends, but what it truly means to be alive.
The Unwritten Rules of PhD Research (Second Edition)
by Marian Petre Gordon RuggThis book on the process of PhD research, provides readers with engaging discussion and comprehensive guidance on aspects covering all the key topics of the previous edition, including what a PhD is really about, how to do one well, how to decipher what your supervisor actually means by terms like 'good referencing' and 'clean research question' and how to design, report and defend your research, the authors continue to offer an accessible, down-to-earth, and insightful account of the whole PhD process..
Up the Trail: How Texas Cowboys Herded Longhorns and Became an American Icon (How Things Worked)
by Tim LehmanHow did cattle drives come about—and why did the cowboy become an iconic American hero?Cattle drives were the largest, longest, and ultimately the last of the great forced animal migrations in human history. Spilling out of Texas, they spread longhorns, cowboys, and the culture that roped the two together throughout the American West. In cities like Abilene, Dodge City, and Wichita, buyers paid off ranchers, ranchers paid off wranglers, and railroad lines took the cattle east to the packing plants of St. Louis and Chicago. The cattle drives of our imagination are filled with colorful cowboys prodding and coaxing a line of bellowing animals along a dusty path through the wilderness. These sturdy cowhands always triumph over stampedes, swollen rivers, and bloodthirsty Indians to deliver their mighty-horned companions to market—but Tim Lehman’s Up the Trail reveals that the gritty reality was vastly different. Far from being rugged individualists, the actual cow herders were itinerant laborers—a proletariat on horseback who connected cattle from the remote prairies of Texas with the nation’s industrial slaughterhouses. Lehman demystifies the cowboy life by describing the origins of the cattle drive and the extensive planning, complicated logistics, great skill, and good luck essential to getting the cows to market. He reveals how drives figured into the larger story of postwar economic development and traces the complex effects the cattle business had on the environment. He also explores how the premodern cowboy became a national hero who personified the manly virtues of rugged individualism and personal independence. Grounded in primary sources, this absorbing book takes advantage of recent scholarship on labor, race, gender, and the environment. The lively narrative will appeal to students of Texas and western history as well as anyone interested in cowboy culture.
Upon Provincialism: Southern Literature and National Periodical Culture, 1870–1900
by Bill HardwigDrawing on tourist literature, travelogues, and local-color fiction about the South, Bill Hardwig tracks the ways in which the nation's leading interdisciplinary periodicals, especially the Atlantic Monthly, Harper's, and the Century, translated and broadcast the predominant narratives about the late-nineteenth-century South. In many ways, he attests, the national representation of the South was controlled more firmly by periodical editors working in the Northeast, such as William Dean Howells, Thomas Bailey Aldrich, and Richard Watson Gilder, than by writers living in and writing about the region. Fears about national unity, immigration, industrialization, and racial dynamics in the South could be explored through the safe and displaced realm of a regional literature that was often seen as mere entertainment or as a picturesque depiction of quaint rural life. The author examines in depth the short work of George Washington Cable, Charles Chesnutt, Alice Dunbar-Nelson, Lafcadio Hearn, Mary Noailles Murfree, and Thomas Nelson Page in the context of the larger periodical investment in the South. Arguing that this local-color fiction calls into question some of the lines of demarcation within U.S. and southern literary and cultural studies, especially those offered by identity-based models, Hardwig returns these writers to the dynamic cultural exchanges within local-color fiction from which they initially emerged.
The Upper Country: French Enterprise in the Colonial Great Lakes (Regional Perspectives on Early America)
by Claiborne A. SkinnerThe Upper Country melds myth and conventional history to provide a memorable tale of French designs in the middle of what became the United States. Putting the reader on the battlefields, at the trading posts, and on the rivers with voyageurs and their allies from the Indian nations, Claiborne Skinner reveals the saintly missionaries and jolly fur traders of popular myth as agents of a hard-nosed, often ruthless, imperial endeavor. Skinner’s engaging narrative takes the reader through daily life at posts like Forts Saint Louis and Michilimakinac, illuminates the complexities of interracial marriage with the courtship of Michel Aco at Peoria, and explains how France's New World adventurism played a role in the outbreak of the Seven Years War and the beginning of the modern era.In this story, many of the traditional heroes and villains of American history take on surprising roles. The last Stuart kings of England seem shrewd and even human; George Washington makes his debut appearance on the stage of history by assassinating a French officer and plunging Europe into the first truly global war. From unthinkable hardship to dreams of fur trade profits, this fascinating exploration sheds new light on France and its imperial venture into the Great Lakes.
Uprising: How Scott Walker Betrayed Wisconsin and Inspired a New Politics of Protest
by John NicholsThe protest movement that captivated the nation and paved the path for Occupy Wall Street. More than 100,000 public employees, teachers, students, and their allies descended on the capital in Madison, Wisconsin after Governor Scott Walker announced his plan to eliminate the right of public sector employees to unionize. The struggle (and the Democratic caucus' escape to Indiana in order to prevent a quorum from being reached) elicited extensive national media coverage and debate-as well as enormous grassroots support for protestors. Uprising provides an anatomy of the event and its implications for the political future of the nation. As state legislatures across the US (in Ohio and New Hampshire, to name a few) take up union busting measures, Nichols shows how the Wisconsin case is a blueprint for progressives around America who've had enough. He also explores how Wisconsin protesters organized and inspired the Occupy Wall Street movement.
Urban Economics
by Arthur O'SullivanOver the course of two decades, Urban Economics has achieved a worldwide audience, and has been translated into Chinese, Greek, Russia, and Korean. Like the seven previous editions, this edition provides a clear and concise presentation of the economic forces that: (a) cause the development of cities;(b) determine the spatial form of cities;(c) cause urban economies to grow or shrink;(d) generate urban problems such as poverty, crime, and congestion;(e) make the market for urban housing unique; and(f) shape the tax and spending policies of local government. In addition to developing the basic concepts of urban economics, the book uses economic analysis to evaluate the merits of policies designed to address our most vexing urban problems. The text is designed for use in undergraduate courses in urban economics and urban affairs. It could also be used for graduate courses in urban planning, public policy, and public administration. All of the economic concepts used in the book are covered in the typical intermediate microeconomics course, so students who have completed such a course will be able to move through the book at a rapid pace.
Urinalysis and Body Fluids (Fifth Edition)
by Susan King Strasinger Marjorie Schaub Di LorenzoThis thoroughly updated 5th Edition provides you with concise and carefully structured full-color instruction in the handling and analysis of non-blood body fluids. You will learn how to handle and preserve the integrity of body fluid specimens and how to keep yourself and your laboratory safe from infectious agents! Practical, focused, and reader friendly, this popular text teaches the theoretical and practical knowledge every clinical laboratory scientist needs to handle and analyze non-blood body fluids, and to keep you and your laboratory safe from infectious agents. The 5th Edition has been completely updated to include all of the new information and new testing procedures that are important in this rapidly changing field. Case studies and clinical situations show how work in the classroom translates to work in the lab.
US Government and Politics for A-level Fifth Edition
by Anthony J BennettLet trusted author Anthony Bennett build your students political knowledge and understanding with our bestselling textbook, fully updated for the new specifications. Combining informed discussion with the latest facts and figures, this textbook provides accessible coverage of key topics for all exam boards.- Comprehensive coverage of the latest developments in US politics including the 2016 elections- Analysis and evaluation of the similarities and differences to UK politics- Definitions of key terms and concepts to help clarify knowledge and understanding of political language- Exam focus sections at the end of each chapter to test and develop understanding of key topics, offering practice for short and essay questions
US Government & Politics Annual Update 2015
by Anthony J BennettFeaturing information and analysis of recent events in US politics, this book provides you with topical source material to draw on for tasks throughout your course, and for answering examination questions. Written by an experienced and acknowledged expert in the field of US politics, this is the book you need if you are aiming for the highest grades at A2.- Reviews the key events and developments of 2014 you need to know, including the midterm elections- Students can analyse up-to-date examples and data to present knowledgeable and persuasive arguments- Written by an expert in US politics who knows what you need to know to get those top grades- The perfect update for your textbook, bringing you right up to date with all the topical material you need to succeed in your examsContents 1. What can we learn from the 2014 midterm elections?2. So just how polarised is America?3. What's the Supreme Court been deciding in 2014? 4. By numbers: the Supreme Court's 2013-14 term5. How to fix the presidential nomination process6. Is Obama a weak president?7. Are congressional committees 'Congress at work'?8. What about the 2016 elections?Who's Who in US Politics 2015
US Government & Politics Annual Update 2016
by Anthony J BennettFeaturing information and analysis of recent events in US politics, the Annual Update provides you with topical source material to draw on for tasks throughout your course, and for answering examination questions. Written by an experienced and acknowledged expert in the field of US politics, this is the book you need if you are aiming for the highest grades at A2.- Reviews the key events and developments of 2015 you need to know- Students can analyse up-to-date examples and data to present knowledgeable and persuasive arguments- The perfect update for your textbook, bringing you right up to date with all the topical material you need to succeed in your examsTopics include:1. Which is healthier: the Democrats or the Republicans?2. How important is the Obama cabinet?3. What's happening in the 2016 presidential race?4. Presidential debates: are they substance or theatre?5. What's the Supreme Court been deciding in 2015?6. The Supreme Court: the 2014-15 term7. Women in US Politics: how much have things changed?8. Who's Who in US politics 2016
US Government & Politics Annual Update 2018
by Anthony J BennettTopical reading essential for exam success.- Review all the key developments in US politics from the last year, with expert analysis you can draw on both throughout your course and in the exams- Go beyond your textbooks to build a bank of up-to-date examples and data, helping you develop knowledgeable and persuasive arguments- Know how to hit the highest grades with guidance from experienced teacher and author, Anthony J. BennettContentsChapter 1: The Trump cabinetChapter 2: To what extent can a President reshape the Supreme Court?Chapter 3: The Supreme Court: the 2016/2017 termChapter 4: The Gorsuch nomination to the Supreme CourtChapter 5: More from the 2016 electionsChapter 6: The 2018 midterm congressional electionsChapter 7: Where's the Democratic Party going?Chapter 8: Presidential pardonsChapter 9: An assessment of Trump's first year
Us in Ruins
by Rachel MooreMargot is on the quest to uncover and reassemble an ancient—and cursed—vase, with the help of a boy who went missing in 1932, because it's the only way to put back together her broken heart in this standa-lone adventure rom-com, perfect for fans of What the River Knows and The Lost City.The mythical Vase of Venus Aurelia hasn’t been seen since 1932, but Margot Rhodes is determined to change that.Drawn by the vase’s supposed magical properties, Margot embarks on her school’s archaeological trip to Pompeii. Sure, it’s her first time holding a shovel, but she’s got something no one else does: lost teenage explorer Van Keane’s journal.Poring over the poetic entries that serve as a map to the vase’s missing shards, Margot finds herself falling in love with the boy who wrote it a century ago. She’s shocked when her search leads her to a statue that looks exactly like Van, and then the statue comes to life.Catapulted into the present, Van is nothing like the wordsmith Margot imagined. He’s all sharp edges, intent on retrieving the relic for all the wrong reasons. But it takes two to survive Venus’s death-defying challenges, and, together, Margot and Van must excavate the treasure—and their buried pasts—before their story ends in ruins.With a blend of humor, magic, and love, Rachel Moore crafts another stand-alone adventure rom-com full of double- and triple-crosses, hilarious shenanigans, and frustration-fueled banter, where the best treasure is true love.