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101 Things I Learned® in Advertising School (101 Things I Learned)
by Matthew Frederick Tracy ArringtonProviding unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
101 Things I Learned In Architecture School
by Matthew Frederick2008 Silver Award Winner, Architecture Category, Independent Publisher Book Awards. and Winning entry, General Trade Illustrated Category, in the 2008 New England Book Show sponsored by Bookbuilders of Boston. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of "How to Draw a Line" to the complexities of color theory--provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture Schoolprovides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates--from young designers to experienced practitioners--will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.
101 Things I Learned in Architecture School
by Matthew FrederickConcise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory.This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.
101 Things I Learned™ in Business School
by Matthew Frederick Michael W. Preis101 THINGS I LEARNED IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
101 Things I Learned® in Business School (101 Things I Learned)
by Matthew Frederick Michael W. PreisAn informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:• key elements of organizational philosophy, structure, culture, and behavior• ways to grow a business in new and existing markets• why fast-growing companies may be chronically short on cash• how to manage and interpret data when weighing a decision• how to run a meeting most effectively• how social and environmental responsibility can be good for business101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.
101 Things I Learned™ in Culinary School
by Matthew Frederick Louis EguarasLouis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession. The book will feature a wide range of illustrated lessons, from how to properly hold a knife. . . to the history of food. . . from food preparation and presentation. . . to restaurant hospitality and management, and much more. The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.
101 Things I Learned® in Culinary School (101 Things I Learned)
by Matthew Frederick Louis EguarasAn informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef—now in a revised second edition featuring 50% new material &“This book is all meat with no fat. . . . Sure to surprise and enlighten even the most informed gourmands.&”—Publishers Weekly (starred review), on the first edition of 101 Things I Learned in Culinary School A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master&’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice, including • practical how-tos, from holding a knife to calibrating a thermometer to creating a compost pile• ways to emphasize, accent, deepen, and counterpoint flavors• why we prefer a crisp outside and tender inside in most foods• understanding wine labels and beer basics• how to narrow innumerable culinary options to a manageable few, whether selecting knives, oils, thickeners, flours, potatoes, rice, or salad greens• how a professional kitchen is organized and managed to maintain its mission Written by a culinary professor and former White House chef, 101 Things I Learned in Culinary School is a concise, highly readable resource for culinary students, home chefs, casual foodies, and anyone else trying to find their way around—or simply into—the kitchen.
101 Things I Learned® in Engineering School (101 Things I Learned)
by Matthew Frederick John KuprenasProviding unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.
101 Things I Learned in Engineering School (R)
by Matthew Frederick John KuprenasIn this unique primer, an experienced civil engineer and instructor presents the physics and fundamentals that underlie the many fields of engineering. Far from a dry, nuts-and-bolts exposition, however, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL probes real-world examples to show how the engineer's way of thinking can-and sometimes cannot-inform our understanding of how things work. Questions from the simple to the profound are illuminated throughout: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? How can engineering solutions sympathize with the natural environment? Presented in the familiar, illustrated format of the popular 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL offers an informative resource for students, general readers, and even experienced engineers, who will discover within many provocative new insights into familiar principles.
101 Things I Learned® in Fashion School (101 Things I Learned)
by Alfredo Cabrera Matthew FrederickA guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustratorSuccess in fashion school requires more than a passion for fashion. It calls for the student to understand the cultural forces that shape what we wear and why we wear it; to develop a wide range of practical, aesthetic, and intellectual skills; and to work hands-on. This accessible guide assists the aspiring fashion designer on this journey with unique illustrated lessons on such topics as:• how to identify the target customer, set priorities, select fabrics, and integrate details• how to measure the human form, cut fabric, and pivot a dart• why you haven&’t designed a garment if you don&’t know how it will be made• how the nuclear bomb dropped on Hiroshima reshaped our understanding of fashion• illustration fundamentals, including proportions, poses, lighting, and rendering• practical information on the industry, including key terms, who does what in the industry, and the workings of the fashion calendarWritten by an experienced fashion designer, illustrator, and instructor, 101 Things I Learned® in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear—or choose not to wear—are designed and made.
101 Things I Learned™ in Fashion School
by Matthew Frederick Alfredo CabreraThe world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more. Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
101 Things I Learned™ in Film School
by Matthew Frederick Neil LandauHow to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie? These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.
101 Things I Learned® in Film School (101 Things I Learned)
by Matthew Frederick Neil LandauAn illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studiosAnyone with a cellphone can shoot video, but creating a memorable feature-length film requires knowledge and mastery of a wide range of skills, including screenwriting, storytelling, directing, visual composition, and production logistics. This book points the aspiring filmmaker down this complex learning path with such critical lessons as:• how to structure a story and pitch it to a studio• ways to reveal a story&’s unseen aspects, such as backstory and character psychology• the difference between plot, story, and theme• why some films drag in Act 2, and what to do about it• how to visually compose a frame to best tell a story• how to manage finances, schedules, and the practical demands of productionWritten by an award-winning producer, screenwriter, film school professor, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone else interested in the moviemaking profession.
101 Things I Learned® in Law School (101 Things I Learned)
by Matthew Frederick Vibeke Norgaard MartinA provocative, accessible, and cleverly illustrated guide to legal principles and practice, by a law instructor and internationally experienced attorneyThis might be the most useful book law students ever read. Not because it contains the details of case law, but because it teaches them how to think like a lawyer. From the fundamentals of effective argument to the principles, structures, and assumptions underlying our legal system, 101 Things I Learned in Law School makes the impenetrable clear and the complex understandable. Illustrated lessons summarize landmark cases and illuminate a fascinating range of questions, including: * What is the difference between honesty and truthfulness? * Why is circumstantial evidence often better than direct evidence? * How does one find the proper sources to substantiate a legal argument? * Why do states deliberately pass unconstitutional laws? * How can testimony from a hostile witness be helpful?Written by an internationally experienced attorney and law instructor, 101 Things I Learned in Law School is a concise, highly readable resource for law students, graduates, professionals, and anyone else fascinated--or confused--by our legal system.
101 Things I Learned in Law School (R)
by Matthew FrederickThe complexities and nuances of the law are made accessible in this engaging, illustrated guide. From the structure of the court system to the mysteries of human motivation, 101 THINGS I LEARNED® IN LAW SCHOOL reveals the intricacies of the legal world through questions big and small: What is a legal precedent? What is foreseeability? How can a hostile witness help one's case? How is legal argument different from other forms of argument? What is the difference between honesty and truthfulness? Written by an experienced attorney and law instructor, and disarmingly presented in the unique format of the 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN LAW SCHOOL is an invaluable resource for law students, graduates, lawyers, and general readers.
101 Things I Learned® in Product Design School (101 Things I Learned)
by Matthew Frederick Sung Jang Martin ThalerAn engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
101 Things I Learned® in Psychology School (101 Things I Learned)
by Tim BonoWhy do we think, feel, and act the way we do? A professor and expert consultant on psychological health ponders these questions and more in this thought-provoking, illustrated guide.Psychology is one of the most popular undergraduate majors. It provides an orienting point for many professional careers, including international relations, public health, social work, clinical counseling, brain research, organizational behavior, business, and advertising. This book not only provides an introduction to this vast field but also tells you how to survive and thrive in the psychology curriculum. Lessons include: • the essential organization and workings of the brain • why statistics and the scientific method are as critical to the psychologist as humanistic skills • how to conduct research, structure survey questions, organize data, and present a research paper • how a therapist and patient form an alliance • why forgetting makes the mind more efficient • why shame is destructive while guilt is productive Written by an experienced professor, author, and expert consultant on mental health and happiness, 101 Things I Learned® in Psychology School is for students as well as beginning clinicians, social and public health workers, and others interested in understanding why we think, feel, and act as we do.
101 Things I Learned® in Urban Design School (101 Things I Learned)
by Matthew Frederick Vikas MehtaProviding unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
101 Things I Wish I Knew When I Got Married: Simple Lessons to Make Love Last
by Charlie BloomWith the divorce rate soaring at a dizzying 60 percent, young couples and experienced partners may lack the skills and understanding to sustain a committed relationship. Linda and Charlie Bloom present 101 nuggets of wisdom that deliver practical guidance and make it clear that regardless of past experience anyone can develop the basic strengths, skills, and capacities needed for a great relationship. Each lesson is presented as a simple, one-sentence thought followed by an explanation using real-life examples. This book demonstrates how couples can enrich their own relationships by working through love's challenges.
101 Things Jesus Has Done for You
by Thomas NelsonCombining scripture, quotes, and brief but powerful meditations, readers will discover the greatest gift that Jesus Christ offers to us is found in eternal life, but there are so many more things He has done for us - and does for us - when we enter into relationship with Him-Jesus gives us the gift of guidanceJesus gives us the gift of healing Jesus gives us the gift of comfortJesus gives us the gift of courageJesus gives us the gift of joyful livingJesus gives us the gift of peace101 Things Jesus Has Done for You is ideal as a self-purchase or gift-purchase around the Easter season, but is likewise wonderful any time of the year people are looking for simple affirmations of their Christian faith.
101 Things That Piss Me Off
by Rachel Ballinger"My old assisstent wrote a book. Preorder it cuz I fired her so now shes poor & I like doing charity 4 peple cuz I a good person" -Miranda SingsMost people might not get angry at someone for going the speed limit. Or for liking coleslaw or cantaloupe. Or for someone not responding to a ridiculously hilarious text message. Or reality show recaps. But lucky for you, Rachel Ballinger is not most people. She will yell at people and inanimate objects. Why? Because that person or thing Pissed. Her. Off. 101 Things That Piss Me Off is a quick-witted and comical collection based on Rachel's hit Youtube series "You Know What Pisses Me Off", featuring never-before-heard rants, along with photographs and illustrations to help demonstrate. Using light-hearted anger, Rachel aims to show that being heated, passionate and expressive about things we care for is important. And fun.
101 Things That Piss Me Off: And Thousands of Other Things That Suck Just As Much
by Herb W. ReichComplaining, psychologists assert, is good for your health. It acts as a relief valve to help dispel the pent up energy generated by our daily frustrations, personal peeves, and life-long vexations. Now curmudgeons, gripers, grousers, and complainers have their own place to discard their tension! 101 Things That Piss Me Off is the manifesto guaranteed to help even the crabbiest soul let loose. Here is just a sample list of items guaranteed to piss anyone off:•Aggressive drivers who give the finger•People who graduated from assertiveness courses•Elevator music•Having the best senators money can buy•Appliances that fail the day after the warranty expires•Nineteen-year-old tech millionaires•People who are more inept than we give them credit for
101 Things the Devil Can't Do
by Maisie SparksThe author who brought you the inspirational 101 Things God Can't Do now shows you 101 Things the Devil Can't Do. Filled with instant encouragement, this little treasure shows you thatThe Devil can't win.The Discourager can't keep you depressed.The Bad Habit can't ruin your life anymore.Satan can't get God's glory or God's children.101 Things the Devil Can't Do turns discouragement into encouragement, transforms trouble into an opportunity for overcoming, and reminds Christians that they can stand victorious in the love of God.
101 Things to Definitely Not Do if You Want to Get a Chick
by Will ForteFrom the creator and star of Fox's hit comedy The Last Man on Earth, star of the cult film Macgruber, and beloved Saturday Night Live alum, a hilariously absurd cartoon gift book offering a wry commentary on modern relationships. In this outrageously funny and oddly wise guide to relationships, forty-five-year-old bachelor Will Forte shares his bulletproof advice for attracting-and retaining-a romantic partner of the fairer sex. Told in the form of 101 hand-drawn rules of thumb, the book takes on all the questions men are dying to know the answers to but are too afraid to ask: What activities are acceptable and not acceptable to do with a romantic interest's father? What animals, if any, should never be incorporated into foreplay? Should I claim to have collaborated with a famous poet? Combining wisdom, both practical and not, with idiosyncratic drawings so simple that even a romantically frustrated man-child could understand them, 101 Things to Definitely Not Do If You Want to Get a Chick gracefully answers these questions and ninety-eight others.
101 Things to Do Before You Diet: Because Looking Great Isn't Just about Losing Weight
by Mimi SpencerIn this day and age, most women are well aware that dieting (and the accompanying deprivation) is no way to lose weight. But you can't blame a girl for trying-after all, who doesn't want to be thinner, feel happier, and look fabulous? Who doesn't want to fit into her skinny jeans and feel like a million bucks?Mimi Spencer has spent most of her life surrounded by catwalks and ultrathin celebrities--and she was sick of dieting. So she created the anti-diet. In 101 Things to do Before You Diet, Spencer shares the tips, tricks, and solutions that finally helped her lose those last few pounds and shows women how to trim, flatter, and accept every inch of their bodies.With ample doses of empathy and irreverence, Spencer offers readers 101 figure-flattering tips, from choosing the right fashion to just saying no to fat traps and calorie pitfalls. Spencer's candid advice (drawn from years spent at the frontlines of fashion) and her uniquely relatable voice (drawn from decades of being a woman on a diet) will keep readers entertained as they knock off a few pounds and learn how to love the skin they're in.