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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy KawasakiThe Art of the Start will give you the essential steps to launch great products, services, and companies whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world.
The Art of the Start
by Guy KawasakiA new product, a new service, a new company, a new division, a new anything-where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.
The Art of the Start
by Guy KawasakiA new product, a new service, a new company, a new division, a new organization, a new anything--where there's a will, here's the way. It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea. But what does it take to turn your idea into action? Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science--the art of the start.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy KawasakiFully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, "Entrepreneur is a state of mind, not a job title." His book will help you make your crazy ideas stick, through an adventure that's more art than science - the art of the start.
The Art of the Steal: How to Protect Yourself and Your Business from Fraud, America's #1 Crime
by Frank W. AbagnaleThe world--famous former con artist and bestselling author of Catch Me if You Can now reveals the mind--boggling tricks of the scam trade--with advice that has made him one of America's most sought--after fraud--prevention experts."I had as much knowledge as any man alive concerning the mechanics of forgery, check swindling, counterfeiting, and other similar crimes. Ever since I'd been released from prison, I'd often felt that if I directed this knowledge into the right channels, I could help people a great deal. Every time I went to the store and wrote a check, I would see two or three mistakes made on the part of the clerk or cashier, mistakes that a flimflam artist would take advantage of. . . . In a certain sense, I'm still a con artist. I'm just putting down a positive con these days, as opposed to the negative con I used in the past. I've merely redirected the talents I've always possessed. I've applied the same relentless attention to working on stopping fraud that I once applied to perpetuating fraud."In Catch Me if You Can, Frank W. Abagnale recounted his youthful career as a master imposter and forger. In The Art of the Steal, Abagnale tells the remarkable story of how he parlayed his knowledge of cons and scams into a successful career as a consultant on preventing financial foul play--while showing you how to identify and outsmart perpetrators of fraud.Technology may have made it easier to track down criminals, but cyberspace has spawned a skyrocketing number of ways to commit crime--much of it untraceable. Businesses are estimated to lose an unprecedented $400 billion a year from fraud of one sort or another. If we were able to do away with fraud for just two years, we'd erase the national debt and pay Social Security for the next one hundred years. However, Abagnale has discovered that punishment for committing fraud, much less recovery of stolen funds, seldom happens: Once you're a victim, you won't get your money back. Prevention is the best form of protection. Drawn from his twenty-five years of experience as an ingenious con artist (whose check scams alone mounted to more than $2 million in stolen funds), Abagnale's The Art of the Steal provides eye-opening stories of true scams, with tips on how they can be prevented. Abagnale takes you deep inside the world and mind of the con artist, showing you just how he pulled off his scams and what you can do to avoid becoming the next victim. You'll hear the stories of notorious swindles, like the mustard squirter trick and the "rock in the box" ploy, and meet the criminals like the famous Vickers Gang who perpetrated them. You'll find out why crooks wash checks and iron credit cards and why a thief brings glue with him to the ATM. And finally, you'll learn how to recognize a bogus check or a counterfeit bill, and why you shouldn't write your grocery list on a deposit slip.A revealing look inside the predatory criminal mind from a former master of the con, The Art of the Steal is the ultimate defense against even the craftiest crook.
The Art of the Steal
by Christopher MasonThe Art of the Steal tells the story of several larger-than-life figures - the billionaire tycoon Alfred Taubman; the most powerful woman in the art world, Dede Brooks; and the wily British executive Christopher Davidge - who conspired to cheat their clients out of millions of dollars. It offers an unprecedented look inside this secretive, glamorous, gold-plated industry, describing just how Sotheby's and Christie's grew from clubby, aristocratic businesses into slick international corporations. And it shows how the groundwork for the most recent illegal activities was laid decades before the perpetrators were caught by federal prosecutors.
The Art Of The Story: An International Anthology Of Contemporary Short Stories
by Daniel HalpernFollowing the immense success of The Art of the Tale, Daniel Halpern has assembled the next generation of short-story writers -- those born after 1937 -- to create a companion volume, The Art of the Story. Attesting to the depth, range, and continued popularity of short fiction, this collection includes seventy-eight contributors from thirty-five countries. The Art of the Story combines the best of the established masters as well as the fresh, new voices of writers whose work has seldom been translated into English.
The Art of the Story-Teller
by Marie L. Shedlock"It is a delight to see a new edition of this long out-of-print book, the best on the subject of stpry-telling." -- The Junior Bookshelf. Everything you need to know to tell stories successfully to children: choosing material, using gestures, capturing straying attentions, more. 18 ready-for-telling stories written especially for youngsters. Annotated bibliography of 135 stories.
The Art of the Storyboard: A filmmaker's introduction
by John HartCommunicate your vision, tell your story and plan major scenes with simple, effective storyboarding techniques. Using sketches of shots from classic films, from silents to the present day, John Hart leads you through the history and evolution of this craft to help you get to grips with translating your vision onto paper, from the rough sketch to the finished storyboard. More than 150 illustrations from the author's and other storyboard artists' work illuminate the text throughout to help you master the essential components of storyboarding, such as framing, placement of figures, and camera angles.Level: Novice
The Art of the Straight Line: My Tai Chi
by Lou Reed Laurie AndersonThe Art of the Straight Line captures the energy of Lou Reed’s worlds of Tai Chi, music, and meditation. It was edited by his wife, the artist Laurie Anderson, with Stephan Berwick, Bob Currie, and Scott Richman.Lou Reed was a musician, singer, songwriter, poet, and founding member of the legendary rock band the Velvet Underground. He collaborated with many artists, from Andy Warhol and John Cale to Robert Wilson and Metallica. Reed had a groundbreaking solo career that spanned five decades until his death in 2013.Reed was also an accomplished martial artist whose practice began in the 1980s. He studied with Chen Tai Chi pioneer Master Ren GuangYi. This book is a comprehensive collection of Reed’s writings on Tai Chi. It includes conversations with Reed’s fellow musicians, artists, friends, and Tai Chi practitioners, including Julian Schnabel, A. M. Homes, Hal Willner, Mingyur Rinpoche, Eddie Stern, Tony Visconti, and Iggy Pop.Including over 150 photos, ephemera, and a color photo insert, The Art of the Straight Line features Reed’s unpublished writings on the technique, practice, and purpose of martial arts, as well as essays, observations, and riffs on meditation and life.
The Art of the Strategist: 10 Essential Principles For Leading Your Company To Victory
by William CohenFrom ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.
The Art of the Sublime: Principles of Christian Art and Architecture
by Roger HomanIn the view of Hegel and others, pagan art is the art of the beautiful and Christian art is the art of the sublime. Roger Homan provides a comprehensive and informative account of the course of Christian art, encompassing a re-evaluation of conventional aesthetics and its application to religious art. Homan argues that taste and aesthetics are fashioned by morality and belief, and that Christian art must be assessed not in terms of its place in the history of art but of its place in Christian faith. The narrative basis of Christian art is documented but religious art is also explored as the expression of the devout and as an element in the trappings of collective expression and personal quest. Sections in the book explore pilgrimage art, puritan art, the tension of Gothic and Classical, church architecture and the language of worship. Current areas of debate, including the relationship of ethics to the appreciation of art, are also discussed. An extensive range of examples of painting, architecture and decoration, most of which are of European origin, are discussed throughout, with a number of striking illustrations included within the text.
The Art of the Swap
by Jen Malone Kristine AsselinFreaky Friday meets Downton Abbey in this middle grade mystery that features a modern day twelve-year-old switching bodies with a Gilded Age heiress in order to solve a famous art heist. <P><P>Hannah Jordan lives in a museum…well, sort of. She is the daughter of the caretaker for mansion-turned-museum The Elms in Newport, Rhode Island. Hannah’s captivated by stories of The Elms’s original occupants, especially Maggie Dunlap, the tween heiress subject of a painting that went missing during a legendary art heist in 1905. But when a mysterious mirror allows Hannah and Maggie to switch places in time, suddenly Hannah is racing to stop the heist from happening, while Maggie gets an introduction to iPhones, soccer (which girls can play!), and freedoms like exploring without supervision. Not to mention the best invention of all: sweatpants (so long, corsets!). As the hours tick off to the art heist, something’s not adding up. <P><P> Can the girls work together against time—and across it—to set things right? Or will their temporary swap become a permanent trade?
The Art of the Swing
by Utley Stan Matthew RudyIn the first golf book to link to smartphone video lessons, "the hottest instructor in golf" (Sports Illustrated) delivers a thirty-day greenside clinic for revolutionizing your full swing. Stan Utley's breakthrough putting and short-game strategies have made him one of the most sought-after golf instructors in America. Over the years, he has noticed an added benefit to short-game enhancement: mastering the sequence of motion for a putting stroke, chip, or pitch shot is an integral part of mastering a superb full swing. In The Art of Sequencing Your Swing, Utley introduces the groundbreaking new instructional methods that grew from this discovery. In this thirty-day program, Utley focuses on grip, stance, and posture for short-game shots, and teaches readers the new sequence of motion that will transform their swing. He puts additional guidance in their hands using a multimedia element: Readers can snap pictures of bar codes throughout the book that will tag original video lessons in an online library, bringing to life his winning techniques. Blending step- by-step instruction with anecdotes and examples from Utley's work with pro clients, The Art of Sequencing Your Swing offers priceless advice for transforming your game at any level. .
The Art of the Sword (Night-Threads #5)
by Ru EmersonThe author of the Xena Warrior Princess tie-in books continues her Night-Threads series with a novel of a sword-wielding woman&’s quest to save Rhadaz. The kingdom of Rhadaz has fallen under a dark and deadly shadow, with Chris searching for its magical source. What he gets is more than he bargained for in a willful young woman who has mastered the art of the sword. Her name is Ariadne, a dark beauty with the coil of a cobra and eyes filled with distrust. Reluctantly joining forces, the two of them forge ahead to do battle with Zero, the addictive, dangerous drug that has taken command of Rhadaz. But can they defeat its ruthless overlord, one who has a shocking tie to Ariadne? Don't miss the entire "Night-Threads" Series: The Calling of the Three, The Two in Hiding, One Land One Duke, The Craft of Light, The Art of the Sword, and The Science of Power
The Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
by Steven James Tom MorriseyUnleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners.Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country&’s top experts on story presentation and speech writing.In The Art of the Tale, expert storytellers Steven James and Tom Morrisey team up and tap into their lifetimes of experience to show you how to prepare stellar presentations, tell stories in your own unique way, adapt your material to different groups of listeners, and gain confidence in your ability as a speaker. In this book, you&’ll learn why: practice doesn&’t make perfect.you should never tell the same story twice.there is no right way to tell a story.it&’s best to avoid memorizing your stories. You&’ll also find helpful hints on: gaining confidence in your ability as a storyteller.connecting with your audience.matching your expectations with those of your listeners.understanding what makes a good story.drawing truth out of stories you wish to tell.crafting and remembering stories.shaping your memories into inspiring stories.Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time by using this unique resource provided by two of the nation&’s premier communicators, who tap into their experience to share a lifetime&’s worth of insights and expertise.
The Art of the Trade
by Jason Alan JankovskyThe Art of the Trade is a searing portrait of the futures and options industry as seen through the eyes of someone who has participated in this arena for more than twenty years. On one level, it's a brutally honest, no-punches-pulled look at the individuals and institutions that comprise this unique community. On another level, The Art of the Trade is a personal story of the challenges author Alan Jankovsky faced as he battled the markets, the brokerage industry, and his own early penchant for self-destruction.
The Art of the Uncharted Trilogy
by Naughty DogAdventure alongside Nathan Drake, as Dark Horse Books and Naughty Dog team up to bring you this breathtaking, comprehensive exploration into the Uncharted saga! Encompassing Drake's Fortune, Among Thieves, and Drake's Deception, this epic volume offers a look at hundreds of never-before-seen designs and pieces of concept art from the creation of one of the most exciting game series of this generation, along with insightful commentary from the games' creators! Don't miss out on this opportunity to own a piece of Uncharted history!
The Art of the Visit: Being the Perfect Host/Becoming the Perfect Guest
by Kathy Bertone"The Art of the Visit" is an invaluable resource for the socially minded. During tough economic periods people tend to visit with family and friends for a mini-vacation instead of taking more expensive trips. This practical and humorous guide establishes the ground rules for successfully spending time with those people who are most dear to us. Full of anecdotes from the authorOCOs experiences, "The Art of the Visit" illustrates the dos and donOCOts of extended visiting from start to finish so that the reader can become the perfect host and/or the perfect guest. aa"
The Art of the Wasted Day
by Patricia HamplA spirited inquiry into the lost value of leisure and daydreamThe Art of the Wasted Day is a picaresque travelogue of leisure written from a lifelong enchantment with solitude. Patricia Hampl visits the homes of historic exemplars of ease who made repose a goal, even an art form. She begins with two celebrated eighteenth-century Irish ladies who ran off to live a life of "retirement" in rural Wales. Her search then leads to Moravia to consider the monk-geneticist, Gregor Mendel, and finally to Bordeaux for Michel Montaigne--the hero of this book--who retreated from court life to sit in his chateau tower and write about whatever passed through his mind, thus inventing the personal essay. Hampl's own life winds through these pilgrimages, from childhood days lazing under a neighbor's beechnut tree, to a fascination with monastic life, and then to love--and the loss of that love which forms this book's silver thread of inquiry. Finally, a remembered journey down the Mississippi near home in an old cabin cruiser with her husband turns out, after all her international quests, to be the great adventure of her life. The real job of being human, Hampl finds, is getting lost in thought, something only leisure can provide. The Art of the Wasted Day is a compelling celebration of the purpose and appeal of letting go.
The Art of the Watchdog: Fighting Fraud, Waste, Abuse, and Corruption in Government (Excelsior Editions Series)
by Daniel L. Feldman David R. EichenthalDoes government fraud, waste, abuse, and corruption make your blood boil? In The Art of the Watchdog, Daniel L. Feldman and David R. Eichenthal show how to fight back. Based on their own work in federal, state, and local government over the last forty years, they will arm you with the tools and techniques needed to put the spotlight on those who cheat and steal from the public or who squander valuable taxpayer dollars through waste and inefficiency. At the same time, Feldman and Eichenthal outline what they see as the good and the bad of current oversight efforts based on case studies from across the nation. Ultimately their goal is to ensure that the "art of the watchdog" does not become a lost one and to improve the quality and integrity of government and strengthen democracy.
The Art of the Watchdog: Fighting Fraud, Waste, Abuse, and Corruption in Government (Excelsior Editions)
by Daniel L. Feldman David R. EichenthalDoes government fraud, waste, abuse, and corruption make your blood boil?In The Art of the Watchdog, Daniel L. Feldman and David R. Eichenthal show how to fight back. Based on their own work in federal, state, and local government over the last forty years, they will arm you with the tools and techniques needed to put the spotlight on those who cheat and steal from the public or who squander valuable taxpayer dollars through waste and inefficiency. At the same time, Feldman and Eichenthal outline what they see as the good and the bad of current oversight efforts based on case studies from across the nation. Ultimately their goal is to ensure that the "art of the watchdog" does not become a lost one and to improve the quality and integrity of government and strengthen democracy.
Art of the Western World: From Ancient Greece to Post-Modernism
by Bruce Cole Adelheid GealtA good know-how book to gather information about Art progression through the centuries and periods - right from its classical roots in Greece until present day.
The Art of the Woodcut: Masterworks from the 1920s (Dover Fine Art, History of Art)
by David A. Beronä Malcolm C. SalamanThis survey of woodcut illustration as practiced in the 1920s abounds in outstanding works by artists from around the world. Nearly 200 illustrations -- rendered in two-color images as well as in an eight-page full-color insert -- include landscapes and street scenes, portraits, and book illustrations by Rockwell Kent, Rudolph Ruzicka, William Zorach, Eric Gill, and other artists. Organized by country, the book reviews the work of artists from several European nations, as well as Japan and the United States. An informative narrative offers artistic and historical perspectives on the naturalistic themes that dominated woodcut illustrations of the early twentieth century. In addition to pictures from books by Thackeray, Shakespeare, and Hardy, these woodcuts include depictions of people, animals, and landscapes, such as a country church, saints, peasants at work, ships in a harbor, a Spanish courtyard, and other striking images.
The Art of Theatre: Then and Now
by William Missouri Downs Erik Ramsey Lou Anne WrightTHE ART OF THEATRE: THEN AND NOW, 4th Edition, brings the fascinating world of theatre to life with lively coverage of the history, cultural diversity, creativity, controversy -- and even a typical day in the life -- of theatre. As the authors wrote each chapter, they asked themselves how the subject applies to students' lives. The result is a text packed with practical information you can use in everyday life, including insight on censorship, freedom of speech, copyrights, the National Endowment for the Arts, and more. Timely connections drawn between theatre and TV and film help you see how the living stage is unique, and the optional MindTap digital learning solution provides a variety of online study tools to help you ensure your success in the course.