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How to Be a Healthy Human: What Your Doctor Doesn't Know about Health and Longevity
by Emma TekstraLearn the truth about the healthcare industry, how little your genes influence your health, the real impact of lifestyle and daily toxin exposure, and how to shift the paradigm. Trust in the medical profession is at an all-time low. The healthcare industry is worth trillions of dollars and growing exponentially, but people in general are getting sicker. Many of us are suffering from chronic illnesses, unwanted weight gain, cardiovascular complications, and mental health problems. So are our children. There is a better way. Emma Tekstra uses her unique perspective as an actuary and thirty-year veteran of the employee health and benefits industry to outline how anyone can take control of their health by understanding the three major categories of ill health (infectious disease, chronic conditions, and mental health) and how they are all intimately connected. Inside How to Be a Healthy Human, you&’ll receive practical guidance and discover: A simple approach to nutrition, The symbiotic interaction of humans with nature and with microbes, A new way of thinking about disease and diagnoses, A fresh outlook on mental health and neurological conditions, A recipe for healthy aging, Resources, further reading, food hacks, and much more! How to Be a Healthy Human is full of practical advice anyone can use to obtain vibrant health and vitality.
Make It Count: My Fight to Become the First Transgender Olympic Runner
by CeCé TelferAN AMAZON BEST BOOK OF THE MONTH PICK By turns harrowing and hopeful, MAKE IT COUNT is the inspiring story of the first openly transgender woman to win a NCAA title, following her traditional upbringing in Jamaica, her fight to become a US citizen, and her efforts to achieve her Olympic dreams. CeCé Telfer is a warrior. The first openly transgender woman to win an NCAA championship, she has contended with transphobia on and off the track since childhood. Now, she stands at the crossroads of a national and international conversation about equity in sports, forced to advocate for her personhood and rights at every turn. After spending years training for the 2024 Olympics, Telfer has been sidelined and silenced more times than she can count. But she's never been good at taking no for an answer. MAKE IT COUNT is Telfer's raw and inspiring story. From coming of age in Jamaica, where she grew up hearing a constant barrage of slurs, to beginning her new life in Toronto and then New Hampshire, where she realized what running could offer her, to living in the backseat of her car while searching for a coach, to Mexico, where she trained for the US Trials, this book follows the arc of Telfer's Olympic dream. This is the story of running on what feels like the edge of a knife, of what it means to compete when you're not just an athlete but treated like a walking controversy. But it's also the story of resilience and athleticism, of a runner who found a clarity in her sport that otherwise eluded her—a sense of being simply alive on this earth, a human moving through space. Finally, herself.
Numerology: Numbers and Their Influence
by RoseMaree TempletonThe Art of Witch moves beyond bells, whistles, tools and potions, and enters a new era of spiritual mastery for the modern age. Fiona Horne bypasses the old-school rules and traditions and shows you how to learn and grow with the times. This is the guide for the structure-less, and rule book for the revolutionaries. New ways are embraced with the old; what it really means to be a modern Witch is revealed; how to practise authentic Witchcraft now to live a deeply fulfilled life is explained. The Art of Witch is a manifesto – a code of ethics and principles – partnered with revealing real-life anecdotes explaining how to anchor the magickal theory in everyday life. Live your most magickal life Master the art of true transformation Perfect the craft of Witches&’ resilience Know the Witch you are Trust the magick inside you. 'So on the pulse point of modern witchcraft that it is frightening' Tonya Brown – Editor, Witch Way Magazine.
Numerology for Your Family
by RoseMaree TempletonBeautiful to behold and sacred throughout time, flowers hold powerful nature magick, entwined with the rhythms of the Earth. Work with flowers to create your own powerful and divine spells for the change, support and inspiration you seek in life, love and happiness. Along with 60 sacred flower spells from Cheralyn Darcey&’s personal nature grimoire, The Book of Flower Spells includes spellcasting and spellcrafting basics, information on magickal gardening and supply sourcing and includes dedicated lessons on how to write and cast your own spells. To complete your treasury of flower nature magick, a beautifully illustrated personal grimoire journal section is provided to keep your own bespoke flower spells.
Inspire Greatness: How to Motivate Employees with a Simple, Repeatable, Scalable Process
by Matt TenneyUSA TODAY BESTSELLERPUBLISHERS WEEKLY BESTSELLERLOS ANGELES TIMES BESTSELLERSOCAL INDIE BESTSELLER Quickly and sustainably improve employee motivation, engagement, and performance with this simple, four-step process from a top leadership expert.Leadership tends to be thought of as an art, not a science. Imagine the benefits of having an algorithm—a repeatable process based on decades of research on what motivates employees—that any leader could follow to consistently inspire greatness in others.From sought-after speaker and consultant Matt Tenney, Inspire Greatness outlines a simple, scalable, four-step process that enables leaders to routinely bring out the best in team members and improve performance by:Taking responsibility for employee engagement and acting from the wisdom that their primary job is to inspire greatness in their team members.Identifying what team members need to thrive and do great work.Collecting regular feedback on how well direct supervisors are meeting the 14 universal needs people have for being engaged at work.Pairing feedback for leaders with bite-size learning that is easy to consume and act on immediately.Tightly synchronizing employees&’ feedback with targeted, microlearning for their direct managers creates an incredibly powerful, synergistic effect by: (1) dramatically increasing the likelihood that managers will develop lasting habits that contribute to employee engagement, and (2) allowing employees to see meaningful action almost immediately in response to their feedback.Inspire Greatness is a practical guide to consistently bringing out the best in team members while also helping you and other leaders in your organization realize deep meaning and fulfillment at work.
I Speak of the City: Mexico City at the Turn of the Twentieth Century
by Mauricio Tenorio-TrilloIn this dazzling multidisciplinary tour of Mexico City, Mauricio Tenorio-Trillo focuses on the period 1880 to 1940, the decisive decades that shaped the city into what it is today. Through a kaleidoscope of expository forms, I Speak of the City connects the realms of literature, architecture, music, popular language, art, and public health to investigate the city in a variety of contexts: as a living history textbook, as an expression of the state, as a modernist capital, as a laboratory, and as language. Tenorio’s formal imagination allows the reader to revel in the free-flowing richness of his narratives, opening startling new vistas onto the urban experience. From art to city planning, from epidemiology to poetry, this book challenges the conventional wisdom about both Mexico City and the turn-of-the-century world to which it belonged. And by engaging directly with the rise of modernism and the cultural experiences of such personalities as Hart Crane, Mina Loy, and Diego Rivera, I Speak of the City will find an enthusiastic audience across the disciplines.
Singer from the Sea
by Sheri S TepperA good and proper aristocrat on the isolated, seemingly backward planet of Haven, Genevieve has been carefully instructed in the Covenants -- the ancient, inflexible laws governing the women of her class. She knows what is expected of her: marriage in her mid-twenties to a groom of her father's choosing, childbirth at age thirty. And then soon afterwards -- as has been the lot of so many noblewomen before her -- perhaps death. But there is another Genevieve within who longs to heed the call of the sea -- though she has never once seen the vast waters that cover most of her homeworld's surface. For an unheard voice is crying out to her across the centuries, drawing her ever-closer to a terrible truth hidden beneath a smoke screen of rules, tradition, and propriety. And it is Genevieve who must fulfill a forgotten destiny -- something inborn passed for untold generations from daughter to daughter -- or she and the entire civilization of Haven will be swept away on a cosmic wave of oblivion.
Mechanische beademing op de intensive care
by Hans ter HaarDit boek geeft een volledig en evidence-based overzicht van alle facetten van mechanische beademing. Het biedt de zorgprofessional inzicht in de verschillende beademingsvormen; de werkingsmechanismen, hoe ze optimaal kunnen worden toegepast, welke invloed ze uitoefenen op de longen en de rest van het lichaam en wat de gevolgen hiervan kunnen zijn. Mechanische beademing op de intensive care behandelt onder meer anatomie, fysiologie, pathofysiologie, respiratoire insufficiëntie, beademingsvormen, curves en loops, het instellen van de beademingsmachine, beademingsstrategieën en -technieken, complicaties en andere gevolgen, capnografie en ontwennen van beademing. Het boek gaat waar nodig diep op de materie in met inzichten uit de meest recente studies. Mede dankzij de vele afbeeldingen is het zeer leesbaar en toegankelijk.Nieuw in deze editie zijn onder andere Covid-19 ARDS, patient-self-inflicted-lung-injury, airway pressure release ventilation, mechanical power, gepersonaliseerd beademen, en nieuwe technieken om de mate van longstress te bepalen.Dit boek is een must voor iedereen die met mechanische beademing werkt, van IC-verpleegkundigen (in opleiding), beademingsspecialisten (in opleiding), tot artsen in opleiding en vele andere professionals die met mechanische beademing werken.Hans ter Haar is werkzaam als IC-verpleegkundige en beademingsspecialist in Isala Zwolle.
Life Sciences Research and Scientific Writing
by Benno ter KuileScientific writing is a trade that can and must be learned and not a form of art that is limited to the talented. The real constraint for writing a good scientific article is most of the time not the usage of the English language, but the conversion of outcomes of a set of experiments into a coherent and convincing scientific story. This book is designed to guide junior scientists in the Life Sciences writing their thesis and first manuscripts, along this uphill struggle. All aspects of building up and publishing a forceful scientific narrative are covered, from designing experiments to dealing with the reviewers’ comments. This book takes you step by step through the process of writing a paper. It starts by discussing how to collect and organize data and make an outline. The actual writing starts with the Results section, as this is the heart of any research paper. The Discussion interprets your data in the framework of the existing literature and explains the novel insights you obtained. The Introduction is written to pose the questions that are answered in the Discussion and give the necessary background information. It is written after the Results and Discussion to make sure it is a perfect match. The M&M is the easiest to write. A good abstract is essential for attracting readers. How to write that is described in detail. The title is the last piece of the puzzle. The book contains many practical examples that explain the general principles of good writing. These examples are all from the Life Sciences and so are the anecdotes that illustrate the concepts, making the information directly applicable. All kinds of tips and suggestions are provided for improving readability and accessibility of your manuscript, thus making it easier acceptable. In addition, background information on the basics of science is supplied that helps to avoid common mistakes that cause rejection of manuscripts that report on otherwise good science.
Metaracial: Hegel, Antiblackness, & Political Identity
by Rei TeradaA formidable critical project on the limits of antiracist philosophy. Exploring anxieties raised by Atlantic slavery in radical enlightenment literature concerned about political unfreedom in Europe, Metaracial argues that Hegel's philosophy assuages these anxieties for the left. Interpreting Hegel beside Rousseau, Kant, Mary Shelley, and Marx, Terada traces Hegel's transposition of racial hierarchy into a hierarchy of stances toward reality. By doing so, she argues, Hegel is simultaneously antiracist and antiblack. In dialogue with Black Studies, psychoanalysis, and critical theory, Metaracial offers a genealogy of the limits of antiracism.
Valley of Refuge: A Novel
by John TeschnerIn this high-stakes, character-driven thriller, a Hawaiian family must decide the future of their ancestral land when a tech billionaire decides he wants it for himself, and won't take no for an answer.What would you do if you. . .. . .were offered an obscene amount of money for your family's ancestral land? For Nalani and her mother, the money that could change their lives—at the sacrifice of everything they believe—is a double edged blade, and they're not sure they can trust the secretive tech billionaire holding it out to them as if it were an olive branch. But what happens when a man with unlimited wealth is given an answer he doesn't want to hear? . . .woke up on a plane en route to a tiny Hawaiian island, with no memory of who you are or why you're there? Janice, whose only clues are the passport in her pocket, and a locked phone with increasingly alarming text alerts about a situation she may or may not be part of, barely knows where to start. Navigating an unfamiliar place, and her own unfamiliar mind, Janice seeks to discover who she is, and answer the question of why she is here, and exactly whose side is she on? As plans are set in motion that carry them down dangerous and unexpected paths, all involved must decide just how far they are willing to go to reach their goals, before turning back is no longer an option.At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
The Ritual: A Dark College Romance
by Shantel TessierBarrington University is home of the Lords, a secret society that requires their blood in payment. They are above all—the most powerful men in the world. They devote their lives to violence in exchange for power. And during their senior year, they are offered a chosen one. People think growing up with money is freeing, but I promise you, it’s not. My entire life has been planned out for me. I never got the chance to do what I wanted until Ryat Alexander Archer came along and gave me an option for a better life. He offered me what no one else ever had—freedom. I chose to be his. He made me believe that anyway, but it was just another lie. A way that the Lords manipulate you into doing what they want. After being sucked into the dark, twisted world of the Lords, I embraced my new role and allowed Ryat to parade me around like the trophy I was to him. But like all things, what started out as a game soon became a fight for survival. And the only way out was death.
A History of the Israeli-Palestinian Conflict
by Mark TesslerMark Tessler's highly praised, comprehensive, and balanced history of the Israeli-Palestinian conflict from the earliest times to the present—updated through the first years of the 21st century—provides a constructive framework for understanding recent developments and assessing the prospects for future peace. Drawing upon a wide array of documents and on research by Palestinians, Israelis, and others, Tessler assesses the conflict on both the Israelis' and the Palestinians' terms. New chapters in this expanded edition elucidate the Oslo peace process, including the reasons for its failure, and the political dynamics in Israel, the West Bank, and Gaza at a critical time of transition.
Grounded: A Senator's Lessons on Winning Back Rural America
by Jon Tester Aaron MurphyAn inspiring and eye-opening memoir showing how Democrats can reconnect with rural and red-state voters, from Montana’s three-term democratic senatorSenator Jon Tester is a rare voice in Congress. He is the only United States senator who manages a full-time job outside of the Senate—as a farmer. But what has really come to distinguish Tester in the Senate is his commitment to accountability, his ability to stand up to Donald Trump, and his success in, time and again, winning red state voters back to the Democratic Party. In Grounded, Tester shares his early life, his rise in the Democratic party, his vision for helping rural America, and his strategies for reaching red state voters. Leaning deeply into lessons on the value of authenticity and hard work that he learned growing up on his family’s 1,800-acre farm near the small town of Big Sandy, Montana—the same farm he continues to work today with his wife, Sharla—Tester has made his political career a testament to crossing the divides of class and geography. The media and Democrats too often discount rural people as Trump supporters; Tester knows better. His voice is vital to the public discourse as we seek to understand the issues that are important to rural and working-class America in not just the 2020 election but also for years to come. A heartfelt and inspiring memoir from a courageous voice, Grounded shows us that the biggest threat to our democracy isn’t a president who has no moral compass. It’s politicians who don’t understand the value of accountability and hard work. Tester demonstrates that if American democracy is to survive, we must put our trust in the values that keep us grounded.
Essential Business Fundamentals for the Successful Eye Care Practice
by Savak TeymoorianA compact business education that strategically incorporates 500 keywords to lay the foundation and over 50 action items to initiate meaningful advances and excel in your eye care practice today. Medical training is a difficult journey with enormous amounts of information to absorb over a short time period. The intense time commitment required during this process leaves little opportunity to study any other discipline. However, even the most intelligent and well-intentioned provider cannot care for patients if the front door of the building is closed. Simply put: A fundamental background in business is required to effectively practice medicine. Eye care professionals, which includes their ophthalmic staff, can now fill the critical gap in their education with Essential Business Fundamentals for the Successful Eye Care Practice, providing them the necessary basic tools to make and execute winning practice management decisions. Writing in a high-density format that medical professionals will be familiar with, Dr. Savak Teymoorian combines his physician training and experience as a successful ophthalmologist at Harvard Eye Associates with the knowledge acquired earning his MBA. This unique perspective allows him to provide the proper theory and execution in the business of eye care and present it in an efficient manner like that used in medical education. Each chapter is dedicated to a different subject that would routinely be taught in a masters of business administration degree, tailored specifically for eye care professionals and distilled into the most critical information for a strong foundation. Each section is further enhanced with real life examples seen in ophthalmic care showing how to properly apply business strategies and tactics to obtain the best results.Chapter topics include: Marketing Leadership Negotiations Operations Finance Ophthalmologists, optometrists, and eye care staff will appreciate Essential Business Fundamentals for the Successful Eye Care Practice for its efficient and relevant information to running an eye care practice, whether they are currently in training and want to set themselves up for success or they are already practicing and want to fill in a deficiency in their knowledge.
Boundary Element Method for Magnetohydrodynamic Flow: 2D MHD Duct Flow Problems (Surveys and Tutorials in the Applied Mathematical Sciences #14)
by Münevver Tezer-Sezgin Canan BozkayaBoundary Element Method for Magnetohydrodynamic Flow” offers one of the first systematic and detailed treatments of the application of boundary element method (BEM) to magnetohydrodynamic (MHD) flow problems. It aims to fill in the gaps left by the earlier books on the application of BEM to some physical problems such as fluid dynamics, elasticity, and geophysics. An overview of the theory of MHD flow and a comprehensive mathematical formulation of BEM for convection-diffusion-type differential equations are provided by the authors, who heavily rely on their research and experience in the disciplines of BEM and MHD flow. The book first discusses the basic principles of the BEM approach for the MHD duct flow problems in coupled form with the fundamental solution derived by the authors. Specifically, the BEM solutions of MHD flow in pipes of rectangular or circular cross-sections, and MHD flow in infinite regions, are all covered emphasizing the convergence of infinite boundary integrals. This book, especially, concentrates on the MHD flow in regions with partly insulated partly perfectly conducting boundaries by BEM giving also the parabolic boundary layer thickness emanating from the points of discontinuities on the walls. The book secondly includes the dual reciprocity boundary element technique (DRBEM), an alternative form of BEM that expands the applicability of BEM to MHD flow and heat transfer problems as well as buoyancy MHD flow with magnetic potential and inductionless MHD flow. The purpose of the book is to serve as a research book for applied mathematicians, engineers, scientists, and graduate students who wish to learn in-depth about the formulation and application of BEM in MHD flow problems. As such, it is an invaluable resource and a major contribution to the numerical solution of MHD flow problems.
Mahatma Gandhi: महात्मा गांधी
by Ravindranath Thakurमहात्मा गांधी यांच्यावर गुरूदेव रविंद्रनाथ टागोर यांनी बंगालीत वेळोवेळी केलेल्या चिंतनावर आधारित लेखांचे मराठी पुस्तक साहित्य संस्कृती मंडळाने प्रकाशित केले. या पुस्तकामधील गुरूदेवांच्या चिंतनामधून महात्मा गांधी यांच्या व्यक्तिमत्वाच्या विविध पैलू आणि वैशिष्ट्यांबद्दल आपणांस माहिती मिळते. हा एक वेगळा आणि मनस्वी अनुभव आहे. रविंद्रनाथांसारख्या श्रेष्ठ साहित्यिकांकडून महात्मा गांधींसारख्या श्रेष्ठ व्यक्तीबद्दल व्यक्त झालेले चिंतन हा भारतीय साहित्यसृष्टीचा अमोल ठेवा आहे. रवीन्द्रनाथांसारख्या रसिक कविवर्याला गांधीजींबद्दल काय वाटत असेल हे या लहानशा पुस्तिकेतून कळणार असल्यामुळे या पुस्तिकेचे विशेष महत्त्व आहे.
Mobile Evolution: Insights on Connectivity and Service
by Sebastian ThalananyThis book presents insights, interpretations, concepts, and interdependent views-in the landscape of mobile connectivity and service-that emphasize the significance of a harmonious interplay, cooperation, and coalescing of a variety of interdisciplinary domains of science and art. Mobile Evolution: Insights on Connectivity and Service explores the forward-looking and enabling capabilities of mobile connectivity and service in the context of long term evolution (LTE) systems and multimedia services, as viewed through a lens of human experience. It provides information and guidelines pertaining to the strategies and technologies associated with the next-generation mobile ecosystem.
Dark Harmony (The Bargainer #4)
by Laura ThalassaFrom bestselling indie author Laura Thalassa comes the newly revised and edited final book in her smash-hit dark fantasy romance between a siren and the "bargainer" she owes countless favors to.There are worse things than death. Things that lurk in the shadows and slip into dreams. Things that once slept…but have now awakened.For Callypso Lillis, the fae magic that now runs through her veins is equal parts curse and good fortune. While it bonds her to Desmond Flynn, her soulmate and the King of Night, it also leaves her newly vulnerable to the Thief of Souls, who wants to break the Otherworld…and Callie along with it.But it's not just the Thief whose shadow looms over the fae realms. Des's father, the previous King of Night, has returned from the dead, and he wants revenge on the son who sent him to the grave in the first place.Time is running out to track down both enemies and stop their plans from unfolding. Callie and Des race across realms, gathering clues and unraveling secrets, but fate and chaos are catching up to them. If they can't find a way to stop the forces working to tear them and their kingdom apart, they risk not just their lives, but the lives of all fairies…and unfortunately for them, death is no longer the worst outcome.
Women in Central and Southeastern Europe, 1700–1900: Life, Literacy, and Social Entanglements in a Transnational Setting
by Polly ThanailakiThis book explores portraits of significant women living in central and southeastern Europe whose lives and activities remain unknown, uncovering their lifestyles as well as the social entanglements relating to their education. The book also examines transnationality and modernity, arguing that during the eighteenth to nineteenth centuries transculturality as a cultural marker was in contrast with national fallacies. In addition to this, it provides insight into the controversies concerning women’s social standing, and it investigates the prevailing social norms, restrictions, and biases that affected their lives. The book draws on a wide range of original printed sources such as school archives, government documents, newspapers, and journals as well as secondary sources of literature.
You've Reached Sam: A Novel
by Dustin ThaoAn Instant New York Times Bestseller!If I Stay meets Your Name in Dustin Thao's You've Reached Sam, a heartfelt novel about love and loss and what it means to say goodbye.Seventeen-year-old Julie Clarke has her future all planned out—move out of her small town with her boyfriend Sam, attend college in the city; spend a summer in Japan. But then Sam dies. And everything changes. Heartbroken, Julie skips his funeral, throws out his belongings, and tries everything to forget him. But a message Sam left behind in her yearbook forces memories to return. Desperate to hear him one more time, Julie calls Sam's cell phone just to listen to his voice mail recording. And Sam picks up the phone.The connection is temporary. But hearing Sam's voice makes Julie fall for him all over again and with each call, it becomes harder to let him go.What would you do if you had a second chance at goodbye?A 2021 Kids' Indie Next List SelectionA Cosmo.com Best YA Book Of 2021A Buzzfeed Best Book Of NovemberA Goodreads Most Anticipated Book
The Basics of Project Evaluation and Lessons Learned
by Michael E. Thase Raymond W. Lam Willis H. Thomas David J. NuttFor some organizations, Lessons Learned (LL) is an informal process of discussing and recording project experiences during the closure phase. For others, LL is a formal process that occurs at the end of each phase of a project. Regardless of when they are performed, if you are a project team member, chances are you will soon be required to present an evaluation of your project using Lessons Learned.Presenting new information that updates the award-winning first edition, The Basics of Project Evaluation and Lessons Learned, Second Edition supplies practical guidance on conducting project Lessons Learned. The first edition won the Project Management Institute's (PMI®) David I. Cleland Project Management Literature Award. Following in the footsteps of its popular predecessor, this second edition provides an easy-to-follow, systematic approach to conducting Lessons Learned on a project. Updated to align with the PMBOK® Guide, Fifth Edition Includes three new chapters—PRINCE2®, Agile Retrospectives, and Knowledge Transfer— in response to information requests from readers of the first edition from around the world Enhanced with valuable new resources in the Project Evaluation Resource Kit (PERK) found on the downloadable resources, including a fully functional MS Access Lessons Learned Database The research in this book is based on four years of doctoral dissertation research and is supported by renowned experts in the field of evaluation. The concepts covered are applicable to all types of organizations that implement projects and need to conduct Lessons Learned.Providing tools and techniques for active engagement, the text is founded on the principles of conducting project evaluations as recommended by the Project Management Institute (PMI), the world’s leading not-for-profit membership association for the project management profession, and PRINCE2® (Project in Controlled Environments version 2), a major governing body of project management.Simplifying and formalizing the methodology of conducting LL in projects, the contents of this book will help organizations, large and small, more effectively implement processes and systems to support effective LL. The text is supported by a Project Evaluation Resource Kit (PERK), which is found in the downloadable resources.
Out-of-Home-Kommunikation: Von der Technik über Gestaltung bis zur Werbewirkung und ROI-Messung – mit vielen Beispielen
by Kai-Marcus ThäslerDieses Buch erläutert die Wirkweise von Out-of-Home (OOH)-Kampagnen und zeigt dessen Mehrwert in der Kommunikations-Planung von Unternehmen, Mediaagenturen und der öffentlichen Hand auf. Es richtet sich an Marketing-Entscheider, Werbungtreibende, Designer, Media- und Werbeagenturen sowie kommunale Entscheidungsträger. Die Autoren – allesamt ausgewiesene Experten, Macher und Vordenker der OOH-Kommunikation – durchleuchten die komplexen ästhetischen, kommunikativen und wirtschaftlichen Zusammenhänge. Sie erläutern die Chancen der Außenwerbung und zeigen die neuen Möglichkeiten im Rahmen des Digital Marketings. Der inhaltliche Bogen spannt sich von kreativen Aspekten bis zu technischen Themen. Ein wesentliches Thema ist die Leistungserfassung und Messung der Wirkung von Out-of-Home-Werbung. Ein einleitender historischer Überblick über die Plakatwerbung von Mitte des 19. Jahrhunderts bis heute zeigt, wie prägend die OOH-Kommunikation immer schon war.Auszug aus dem Inhalt Der Flirt der Werbung mit den Konsumenten – wie Außenwerbung wahrgenommen wirdTop-Kreationen von Out of Home-MotivenGeschäftsmodelle, Pachtverträge, kommunale und private PachtgeberOut of Home im Spannungsfeld zwischen Branding und Sales-Activation Dynamische Leistungswerterfassung für digitale Out of Home-Medien – die Public & Private Screens StudieDie Messung der Wirkung von Out-of-Home-Werbung Digitale Außenwerbung zwischen Massenmedium, Mikrotargeting und Data Driven MarketingDie OOH-Medien als elementarer Teil der Stadtkommunikation und -infrastrukturMit Beiträgen vonJulius Baum, Fachverband Aussenwerbung e. V.Judith Behmer, rheingold GmnH & Co.KGRob Brünig, schoepfung GmbH Sebastian Buggert, rheingold GmnH & Co.KGJan Otto Buh, ISBA Informatik Service-Gesellschaft mbHDirk Engel, Unabhängiger Markt- und MedienforscherThorsten Gabriel, MindshareDr. Frank Goldberg, Institute for Digital Out of Home Media GmbHRené Grohnert, Deutsches Plakat Museum im Museum FolkwangGrant Guesdon, Out Door Media AssociationDr. Petra Henker, Wall Decaux Premium Out of HomeDirk Lüger, Weischer.GeoConsult GmbH & CO KGTerence Lutz, Haley IntelligenceSiegfried Marter, Geschäftsführer bei Moplak Medien Service GmbHPD Dr. habil. Tino Meitz, Cognitive Media Research LABFelix H. Mende, Swiss Poster Research Plus AGSusanne Patschicke, Ferrero Deutschland GmbHProf. Dr. Alexander, Preuß Annalect GermanyGeorg Schotten, Ströer Core GmbHUwe Storch, Ferrero Deutschland GmbHClaudia Zayer, Goldbach Germany GmbH
Beyond Sectarianism: Ambiguity, Hermeneutics, and the Formations of Religious Identity in Islam
by Tehseen ThaverIn this groundbreaking book, Tehseen Thaver offers a fundamental reevaluation of how one should think about the relationship between the Qur’an, Shi‘ism, and religious identity. Beyond Sectarianism focuses on the literary Arabic Qur’an exegesis of the highly influential yet less studied poet, historian, and exegete al-Sharif al-Radi (d. 1015). Al-Radi’s fascinating interpretations sought to resolve Qur’anic ambiguities or mutashabihat. Through a philologically layered and historically attuned analysis, Thaver argues that al-Radi’s efforts at resolving Qur’anic ambiguities were interlocked with the project of the canonization of the Arabic language.Although he was marked as a Shi‘i scholar, the interpretive and political horizons that informed al-Radi’s scholarly endeavors could not be reduced to predetermined templates of sectarian identity. Rather, Thaver argues, al-Radi was an active participant and beneficiary of critical intellectual currents and debates that animated the wider Muslim humanities during his life, especially on questions of language, poetry, and theology. Thaver thus leads her readers to reconsider their assumptions about the interaction of sectarian identity and scriptural interpretation in the study of Islam and religion.Though centered on the context of late tenth- and eleventh-century Baghdad under the Buyid dynasty, Beyond Sectarianism raises and addresses crucial questions of religious thought and identity with major ramifications for how we imagine the narrative of Islam and the place of sectarianism in it today.
15 Summers Later: A Feel-Good Beach Read
by RaeAnne Thayne15 summers ago, everything changed…Ava Howell seemed to have it all. She moved away from Emerald Creek, Idaho, married the love of her life and published a bestselling memoir. But she never expected that her husband would feel so betrayed by a secret from her past—the truth of what happened to her and her sister all those years ago—that he&’d walk away. Now Ava is back home and trying to move on with the only person who can truly understand…Following years of healing, Madison Howell is finally happy. After college she built a no-kill shelter where she works with animals every day, and she&’s in love with the town veterinarian, Dr. Luke Gentry. But she can&’t ever bring herself to tell him. Years ago, his dad died protecting Madi and her sister, so how could he ever love her back? With the truth laid bare, and the past that Ava and Madison have worked so hard to leave behind threatening everything they have built for themselves, the Howell sisters&’ reunion is bittersweet. And as Ava and Madi attempt to remedy the rifts in their lives and reconcile their futures, they must face the demons of their past together.&“I&’m always eager to dive into a good story about sisters—and that&’s exactly what this book is! If you like heartfelt stories, you&’ll devour 15 Summers Later!&”—Brenda Novak, New York Times bestselling authorGet lost in more heartfelt stories by New York Times bestselling author RaeAnne Thayne: The December Market - Coming soon! Christmas at the Shelter Inn The Café at Beach End All is Bright Summer at the Cape