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Growth Marketing: Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
by Jens Weinmann-EichingerDieses Buch ist eine umfassende Anleitung, wie Sie Ihr Marketing auf eine effiziente und gewinnbringende Weise optimieren können. Das Buch konzentriert sich auf drei Schlüsselaspekte des Wachstumsmarketings. Erstens, Abwanderung verringern: Hier erfahren die Leser:innen, wie sie Kundenabwanderung minimieren können, indem sie die richtige Unternehmensstrategie entwickeln, Produkte und Angebote anpassen, sich vor Wettbewerbern schützen und vom Kunden ausgehende Abwanderung verhindern. Zweitens, Empfehlungen erhöhen: Das Buch zeigt auf, wie wichtig Empfehlungen für das Unternehmenswachstum sind und wie man sie durch Empfehlungsmarketing, Netzwerkmarketing, Referenzverkauf, Affiliate Marketing und Co-Creation gezielt steigern kann. Drittens, Wachstum beschleunigen: Hierbei geht es darum, die Markenbekanntheit zu steigern, zusätzliche Kunden zu gewinnen, die Konversionsrate zu erhöhen und effiziente Strategien für das Unternehmen zu entwickeln. Das Buch basiert auf fundierten Analysen, Experimenten und iterativen Schritten, um eine nachhaltige Wachstumsstrategie zu entwickeln, die selbst mit halbem Budget maximale Wirkung erzielt. Es bietet konkrete Beispiele und wertvolle Ratschläge, die in jeder Branche umsetzbar sind.
The Summer Kitchen: A Novel
by Karen WeinrebWhen Nora Banks goes to answer the doorbell very early one November 1st, she thinks it must be a group of teen pranksters still out trick-or-treating. But it's no prank—it's the Feds, who have come to arrest her husband Evan for a white collar crime. Nora's enviable, privileged life in the eighteenth-century house she'd quit her job to renovate to museum-quality perfection, is upended in an instant. The Bedford wives close ranks against Nora and her children. Nora's only support comes from her children's nanny Beatriz. The two women bond to raise the boys as smoothly as possible while Nora goes back to work. Baking has always been her biggest passion, so she launches a business of her own, the Summer Kitchen. Tempted by the offer of an affair with one of the local husbands and thwarted by an alpha wife who actively tries to shut down her business, Nora has to reach into reserves she didn't know she had to support her family and change her way of thinking about life, family, money, and romance.
Pigments (ART/WORK)
by Ittai Weinryb Barbara H. Berrie Karin Leonhard Caroline FowlerA concise illustrated history of one of art&’s most important and elusive elementsOver the millennia, humans have used pigments to decorate, narrate, and instruct. Charred bone, ground earth, stones, bugs, and blood were the first pigments. New pigments were manufactured by simple processes such as corrosion and calcination until the Industrial Revolution introduced colors outside the spectrum of the natural world. Pigments brings together leading art historians and conservators to trace the history of the materials used to create color and their invention across diverse cultures and time periods. This richly illustrated book features incisive historical essays and case studies that shed light on the many forms of pigments—the organic and inorganic; the edible and the toxic; and those that are more precious than gold. It shows how pigments were as central to the earliest art forms and global trade networks as they are to commerce, ornamentation, and artistic expression today. The book reveals the innate instability and mutability of most pigments and discusses how few artworks or objects look as they did when they were first created.From cave paintings to contemporary art, Pigments demonstrates how a material understanding of color opens new perspectives on visual culture and the history of art.
Children of the New World: Stories
by Alexander WeinsteinIncludes "After Yang," the basis for the acclaimed A24 film After Yang, starring Colin Farrell, Jodie Turner-Smith, and Haley Lu Richardson, and directed by Kogonada.A New York Times Notable Book“A darkly mesmerizing, fearless, and exquisitely written work. Stunning, harrowing, and brilliantly imagined.” —Emily St. John Mandel, author of Station ElevenChildren of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingly intuitive robots. Many of these characters live in a utopian future of instant connection and technological gratification that belies an unbridgeable human distance, while others inhabit a post-collapse landscape made primitive by disaster, which they must work to rebuild as we once did millennia ago.In “The Cartographers,” the main character works for a company that creates and sells virtual memories, while struggling to maintain a real-world relationship sabotaged by an addiction to his own creations. In “After Yang,” the robotic brother of an adopted Chinese child malfunctions, and only in his absence does the family realize how real a son he has become.Children of the New World grapples with our unease in this modern world and how our ever-growing dependence on new technologies has changed the shape of our society. Alexander Weinstein is a visionary and singular voice in speculative fiction for all of us who are fascinated by and terrified of what we might find on the horizon.
Architecture and Choreography: Collaborations in Dance, Space and Time
by Beth WeinsteinArchitecture and Choreography: Collaborations in Dance, Space and Time examines the field of archi-choreographic experiments—unique interdisciplinary encounters and performed events generated through collaborations between architects and choreographers.Forty case studies spanning four decades give evidence of the range of motivations for embarking on these creative endeavors and diverse conceptual underpinnings, generative methods, objects of inquiry, and outcomes. Architecture and Choreography builds histories and theories through which to examine these works, the contexts within, and processes through which the works emerged, and the critical questions they raise about ways to work together, sites and citations, ethics and equity, control and agency. Three themes frame pairs of chapters. The first addresses disciplinarity through works that critically reflect upon their discipline’s tools, techniques, and conventions juxtaposed against projects that cite or use other art forms and cultural phenomena as source material. The second interrogates space and the role of spatial dispositifs, institutions, and sites, and their hidden and not-so-hidden conditions, as conceptual drivers and structures to subvert, trouble, unsettle, remember. The third asks who and what dances, finding a spectrum from mobilized architectural bodies to more-than-human cybarcorps. Modes of collaboration and the temporalities and life cycles of projects inform bookending chapters.Architecture and Choreography offers vital lessons not only for architects and choreographers but also for students and practitioners across design and performance fields.
The Passionate Tudor: A Novel of Queen Mary I
by Alison WeirThe New York Times bestselling author of the Six Tudor Queens series explores the dramatic and poignant life of King Henry VIII&’s daughter—infamously known as Bloody Mary—who ruled England for five violent years.Born from young King Henry&’s first marriage, his elder daughter, Princess Mary, is raised to be queen once it becomes clear that her mother, Katherine of Aragon, will bear no more children. However, Henry&’s passion for Anne Boleyn has a devastating influence on the young princess&’s future when, determined to sire a male heir, he marries Anne, has his marriage to Katherine declared unlawful, brands Mary illegitimate, and banishes them both from the royal court. But when Anne too fails to produce a son, she is beheaded and Mary is allowed to return to court as the default heir. At age twenty, she waits in vain for her own marriage and children, but who will marry her, bastard that she is? Yet Mary eventually triumphs and becomes queen, after first deposing a seventeen-year-old usurper, Lady Jane Grey, and ordering her beheading. Any hopes that Mary, as the first female queen regent of England, will show religious toleration are dashed when she embarks on a ruthless campaign to force Catholicism on the English by burning hundreds of Protestants at the stake. But while her brutality will forever earn her the name Bloody Mary, at heart she is an insecure and vulnerable woman, her character forged by the unhappiness of her early years. In Alison Weir&’s masterful novel, the drama of Mary I&’s life and five-year reign—from her abusive childhood, marriage, and mysterious pregnancies to the cruelty that marks her legacy—comes to vivid life.
The Mythmakers
by Keziah WeirA New York Times Editors&’ Choice Named a Best New Book of the Year by Harper&’s Bazaar Named a Best Book of the Summer by Shondaland, SheReads, The Boston Globe, Harper&’s Bazaar, and Reader&’s Digest From an acclaimed senior editor at Vanity Fair comes a &“laudable&” (The New York Times) debut novel about a young journalist who discovers a short story that&’s inexplicably about her life—leading to an entanglement with the author&’s widow, daughter, and former best friend.Sal Cannon&’s life is in shambles. Her relationship is crumbling, and her career in journalism hits a low point after it&’s revealed that her profile of a playwright is full of inaccuracies. She&’s close to rock-bottom when she reads a short story by Martin Keller: a much older author she met at a literary event years ago. Much to her shock, the story is about her and the moment they met. When Sal learns the story is excerpted from his unpublished novel, she reaches out to the story&’s editor—only to learn that Martin is deceased. Desperate to leave her crumbling life behind and to read the manuscript from which the story was excerpted, Sal decides to find Martin&’s widow, Moira. Moira has made it clear that she doesn&’t want to be contacted. But soon Sal is on a bus to upstate New York, where she slowly but surely inserts herself into Moira&’s life. Or is it the other way around? As Sal sifts through Martin&’s papers and learns more about Moira, the question of muse and artist arises—again and again. Even more so when Martin&’s daughter&’s story emerges. Who owns a story? And who is the one left to tell it? The Mythmakers is a nesting doll of a book that grapples with perspective and memory, as well as the batteries between creative ambition and love. It&’s a &“page-turner&” (theSkimm) about the trials and tribulations of finding out who you are, at any stage in your life, and how inspiration might find you in the strangest of places.
Cosy: The British Art of Comfort
by Laura WeirThe Danes have hygge. The Swedes have lagom. Now, Laura Weir, a beloved lifestyle journalist and editor-in-chief of London Evening Standard’s weekly ES magazine, introduces American readers to the Brits’ best-kept secret—coziness—an indulgent, luxurious, yet unfussy way of creating comfort and joy.Cosy is “the slacker’s guide to staying at home, an antidote to peak frazzle.” With trademark Anglo cheekiness, Laura Weir perfectly captures the British essence of cosy. She celebrates socks, warms to the joys of toasty open fires, and extols the virtues of a quiet walk, ultimately enticing us all to create the British magic of cosy in our everyday lives.With more than 140 whimsical illustrations and interviews with British lifestyle experts, including Melissa Hemsley, Sophie Dahl, and Dolly Alderton, Cosy is a perfect reminder to slow down, have a cuppa, and settle in when life pushes you into overdrive.
Case Studies in Abnormal Child and Adolescent Psychology
by Robert WeisCase Studies in Abnormal Child and Adolescent Psychology is designed to accompany the textbook Introduction to Abnormal Child and Adolescent Psychology by Robert Weis. Clinical case examples based on real children and parents pair with chapters in the core text to illustrate principles of developmental psychopathology, psychological assessment, evidence-based treatment, and examples of specifics disorders prevalent in children and adolescents. These brief cases, modeled after the same format as DSM-5 clinical cases, are paired with a series of discussion questions that can be used as in-class activities, discussion starters, writing assignments, or exam questions.
Case Studies in Abnormal Child and Adolescent Psychology
by Robert WeisCase Studies in Abnormal Child and Adolescent Psychology is designed to accompany the textbook Introduction to Abnormal Child and Adolescent Psychology by Robert Weis. Clinical case examples based on real children and parents pair with chapters in the core text to illustrate principles of developmental psychopathology, psychological assessment, evidence-based treatment, and examples of specifics disorders prevalent in children and adolescents. These brief cases, modeled after the same format as DSM-5 clinical cases, are paired with a series of discussion questions that can be used as in-class activities, discussion starters, writing assignments, or exam questions.
Embryonic Stem Cells and the Law: Crafting A Humane System of Regulation
by Joshua WeiserThis book deals with the research and use of embryonic stem cells to combat a number of diseases and the legal limitations, arising mostly from bioethical concerns regarding human life. Using the New Haven problem and policy-oriented method of jurisprudence, the author thoroughly explains the scientific and technological parameters and promise of this medical innovation and its alternatives as well as the conflicting claims and past decisions regarding its legal and moral acceptability in international and comparative perspective. International law, EU and regional human rights law, as well as individual countries’ laws across the globe are covered, ending with American law on the federal and state levels. The book concludes with a recommendation of humane regulation, and a draft federal statute as a model form of regulation that would allow the beneficial research and use of this technology.
Global Governance and the UN: An Unfinished Journey (United Nations Intellectual History Project Series)
by Thomas G. Weiss Ramesh ThakurIn the 21st century, the world is faced with threats of global scale that cannot be confronted without collective action. Although global government as such does not exist, formal and informal institutions, practices, and initiatives—together forming "global governance"—bring a greater measure of predictability, stability, and order to trans-border issues than might be expected. Yet, there are significant gaps between many current global problems and available solutions. Thomas G. Weiss and Ramesh Thakur analyze the UN's role in addressing such knowledge, normative, policy, institutional, and compliance lapses. The UN's relationship to these five global governance gaps is explored through case studies of some of the most burning problems of our age, including terrorism, nuclear proliferation, humanitarian crises, development aid, climate change, human rights, and HIV/AIDS.
The Dick Van Dyke Show: Anatomy of a Classic
by Ginny Weissman Coyne Steven SandersIn the history of television, there are very few shows that can truly be called "classics." The Dick Van Dyke Show is one of those few--and for the first time, authors Weissman and Sanders have succeed in capturing the unique flavor of this very appealing, warm comedy that went straight to the heart of the American public. An affectionate and nostalgic portrait of a show more than twenty years old that is still in reruns, The Dick Van Dyke Show tells the inside story of the situational comedy whose phenomenal success was a surprise even to its creators.Tracing its evolution from the pilot, Head of the Family starring Carl Reiner, through the ordeal of finding the right actor to play the clumsy but talented TV writer Rob Petrie, gathering the supporting cast that included Rose Marie and Morey Amsterdam, whose presence added a sharp-edged humor to the series, to the discovery of the largely unknown Mary Tyler Moore to play the Capri pants-clad Laura Petrie, The Dick Van Dyke Show plots the day-to-day course of getting and keeping the show on the air. Written with the complete cooperation of every member of the cast, this book takes us through the weekly process of consistently fine writing, rehearsing, improvising, and polishing the show in which the entire company participated. From start to finish, the cast was a tight group whose personal warmth, vitality, and camaraderie created a unique chemistry that shone through every episode.Containing over 100 photos, synopses of all 158 episodes and the complete script of one of them, lists of all the awards garnered by the show and its cast during its five-year run, and an update on where everyone is today, The Dick Van Dyke Show is a loving and carefully researched tribute to one of the most beloved comedy series of all time.
Her, Him & I: Poems
by Christian WeissmannA poignant collection of poetry and prose that tackles the complexities of heartache, gender roles, queerness, and toxic masculinity.Introspective, vulnerable, and tantalizing, this is a love letter to queerness — capturing the joy, grief, ecstasy, and hope that accompany it. The poems tackle the complexities of infatuation, heartache, sexual assault, and toxic masculinity. Across three acts, Weissmann offers readers an unfiltered view into his psyche through several romantic relationships. These poems magnify the reality of exploring emotional and physical intimacy with multiple genders, all while navigating the journey of self-love. Her, Him & I is a coming-of-age celebration of heartbreak and healing.
Cinnamon Girl (A Pacific Coast Highway Mystery #2)
by Daniel Weizmann&“Evocative, nostalgic, haunting, twisty, and true, Weizmann&’s fast paced and smartly written CINNAMON GIRL is everything there is to love about a classic PI novel and more … much more." — Reed Farrel Coleman, NEW YORK TIMES bestselling author of SLEEPLESS CITY From the author of the acclaimed The Last Songbird, Lyft driver-turned-sleuth Adam Zantz returns in a neo-noir dive into the dark side of LA&’s rock scene . . .Adam Zantz is still driving for Lyft, struggling to make ends meet, when his beloved former piano teacher makes a deathbed request: He wants Zantz to prove his son&’s innocence in a decades-earlier murder case. There doesn&’t seem to be much hope of solving such a cold case—until Zantz stumbles onto a test pressing of a never-released vinyl LP. The recording is of a high school garage band lost to the tides of the Paisley Underground, the acid-fueled early &’80s music scene that spawned the Bangles and the Three O'Clock. Down the psychedelic rabbit hole Adam falls, tracing the band's journey from the middle class garage to the precipice of fame—a twisted tale marked by crooked DJs, elder-scammers, wellness hucksters, a teen cult, and the woman who held the key to the band&’s triumph and ruin.One part Raymond Chandler, one part Ziggy Stardust, Cinnamon Girl is both an indelible, moving portrait of Los .Angeles, and a suspenseful tale of greed, lust, betrayal, and the hidden price of teenage yearning.EXTRA! A QR code will be added for the liner notes of the album by The Daily Telegraph. These feature importantly in the novel.
Leave No Man Behind: The Untold Story of the Rangers' Unrelenting Search for Marcus Luttrell, the Navy SEAL Lone Survivor in Afghanistan
by Bob Welch Tony BrooksA story of courage, perseverance, and patriotism behind the 75th Ranger Regiment's rescue mission following one of the deadliest Special Ops incidents in Afghanistan—a grueling search for twelve Navy SEAL casualties and eight downed Night Stalkers . . . but just one lone survivor On June 28th, 2005, a four-man Navy SEAL reconnaissance team under Operation Red Wings was ambushed in northeastern Afghanistan—as depicted in the book and film Lone Survivor. A quick reaction force was dispatched. Turbine 33, carrying eight Navy SEALs and eight members of the 160th Special Operations Aviation Regiment, was struck by a rocket propelled grenade—careening the dual rotor Chinook toward the rugged peak of Sawtalo Sar. The result was the single deadliest incident in Special Operations history at the time. Commanders called on the largest element of US Special Forces, the 75th Ranger Regiment. The rescue mission: Operation Red Wings II. Author Tony Brooks gives a first-hand account of the daring recovery of Turbine 33 and the subsequent search for the remaining compromised Navy SEAL recon team—one of whom was Marcus Luttrell, the lone survivor. The Rangers were up against lack of intel, treacherous terrain, violent weather, and an enemy that was raised to fight. Tony Brooks lived—and many of his fellow Rangers died—by the axiom, “Leave No Man Behind.” He is the first to tell the story other books and films have omitted, one of overcoming overwhelming odds to accomplish a mission: to bring every American soldier home.
Daily Bible Study Summer 2024
by Clara K. Welch Gregory M. Weeks Traci D. RhoadesGrow your faith daily. Transform your life.Experience God in deeper ways by spending time in God’s Word. Daily Bible Study is the perfect resource for individuals who want to grow in their relationship with God and enhance their engagement with lessons in Adult Bible Studies. Designed to meet the needs of busy people, each daily reading includes a Scripture reference, a personal faith-related question, an explanation and application of the biblical text, and a prayer, all on one page. Available in print and eBook and as an app.Summer 2024 Theme: Finding BalanceThis summer, Daily Bible Study presents a series of readings supporting the theme “Finding Balance.” These readings help us unpack the concepts of work, rest, and celebration from a biblical perspective and how we can achieve balance in our lives as we incorporate each of these components. The daily readings come from Old and New Testament texts, prepare us for the lessons in Adult Bible Studies, and are written by Traci Rhoades, Greg Weeks, and Clara Welch.
Produktion von Inhalten für digitale Medien: Eine Einführung
by John Weldon Jay Daniel ThompsonDieses Buch bietet eine Einführung in die Produktion digitaler Medieninhalte im einundzwanzigsten Jahrhundert. Dabei werden die Inhalte aus den Berufsfeldern Journalismus, Öffentlichkeitsarbeit und Marketing behandelt. Das Buch gibt einen Einblick, wie Inhalte präsentiert werden und befasst sich mit den rechtlichen und ethischen Fragen, mit denen sich die Produzenten von Inhalten konfrontiert sehen, sowie mit der Frage, wie diese Probleme erfolgreich bewältigt werden können. Die Kapitel enthalten auch Interviews mit Medienfachleuten und Quizfragen, die es den Lesern ermöglichen, das durch die Lektüre des jeweiligen Kapitels erworbene Wissen zu festigen.
Testing Statistical Hypotheses of Equivalence and Noninferiority
by Stefan WellekWhile continuing to focus on methods of testing for two-sided equivalence, Testing Statistical Hypotheses of Equivalence and Noninferiority, Second Edition gives much more attention to noninferiority testing. It covers a spectrum of equivalence testing problems of both types, ranging from a one-sample problem with normally distributed observations
Restricted Data: The History of Nuclear Secrecy in the United States
by Alex WellersteinThe first full history of US nuclear secrecy, from its origins in the late 1930s to our post–Cold War present. The American atomic bomb was born in secrecy. From the moment scientists first conceived of its possibility to the bombings of Hiroshima and Nagasaki and beyond, there were efforts to control the spread of nuclear information and the newly discovered scientific facts that made such powerful weapons possible. The totalizing scientific secrecy that the atomic bomb appeared to demand was new, unusual, and very nearly unprecedented. It was foreign to American science and American democracy—and potentially incompatible with both. From the beginning, this secrecy was controversial, and it was always contested. The atomic bomb was not merely the application of science to war, but the result of decades of investment in scientific education, infrastructure, and global collaboration. If secrecy became the norm, how would science survive? Drawing on troves of declassified files, including records released by the government for the first time through the author’s efforts, Restricted Data traces the complex evolution of the US nuclear secrecy regime from the first whisper of the atomic bomb through the mounting tensions of the Cold War and into the early twenty-first century. A compelling history of powerful ideas at war, it tells a story that feels distinctly American: rich, sprawling, and built on the conflict between high-minded idealism and ugly, fearful power.
It's Pride, Baby!
by Allen R. WellsA joyful picture book debut that encourages kids to take pride in themselves and know that they are loved no matter what.Just as the stars light the entire world—You shine.Join a queer family as they celebrate Black Pride in Washington, D.C. From painting posters to walking in a Pride Parade with neighbors to watching fireworks, this special day is packed with fun.Allen R. Wells’s poetic text perfectly captures the expansiveness of a parent’s love, while Dia Valle’s joyful art bursts off the page. Here are words that children in every family—no matter its color, size, or shape—need to hear. We are so proud of you!
All My Patients Kick and Bite: Favorite Stories from a Vet's Practice
by Jeff WellsThe highly amusing, uplifting and entertaining follow-up to All My Patients Have TalesIn this second collection by our intrepid vet, Jeff Wells has his work cut out for him when he learns thatllamas do not take kindly to having their toenails trimmed, dog owners in the medical field can be a real pain, Scottish Highland cattle stick together and just might run a vet out of their enclosure, and fixing an overly amorous burro often needs to be prioritized. Told with Wells's trademark humor and gentle touch, these and many other heartwarming, heartbreaking, funny and strange stories will give readers a whole new appreciation for those who care for our pets..
Fashion History: A Global View (Dress, Body, Culture Ser.)
by Linda Welters Abby LillethunFashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun adopt a cross-cultural approach to explore a vast array of cultures around the globe. They explore key issues affecting fashion systems, ranging from innovation, production and consumption to identity formation and the effects of colonization. Case studies include the cross-cultural trade of silk textiles in Central Asia, the indigenous dress of the Americas and of Hawai'i, the cosmetics of the Tang Dynasty in China, and stylistic innovation in sub-Saharan Africa. Examining the new lessons that can be deciphered from archaeological findings and theoretical advancements, the book shows that fashion history should be understood as a global phenomenon, originating well before and beyond the fourteenth century European court, which is continually, and erroneously, cited as fashion's birthplace. Providing a fresh framework for fashion history scholarship, Fashion History: A Global View will inspire inclusive dress narratives for students and scholars of fashion, anthropology, and cultural studies.
Surgical Management of Pheochromocytoma and Retroperitoneal Paraganglioma
by Jin WenThis book provides readers information on optimal decision on surgical management of pheochromocytoma and retroperitoneal raraganglioma. After overviewing clinical features and diagnosis of pheochromocytoma and retroperitoneal raraganglioma, following chapter presents surgical treatment of adrenal pheochromocytoma, abdominal paraganglioma, paragangliomas in the bladder and scrotum with selected cases. Treatment options and complications from perspective of urologists, endocrinologists, and thoracic surgeons are highlighted to provide a multidisciplinary approach to treatment of patients. This book is suitable for the urologists, endocrinologists and surgeons in oncology, as well as practitioners who are interested in this field.
Tiananmen Square: A Novel
by Lai WenAn epic, deeply moving coming-of-age novel about young love and lasting friendships forged in the years leading up to the Tiananmen Square student protests, for readers of The Beekeeper of Aleppo and The Night Tiger. As a child in Beijing in the 1970s, Lai lives with her family in a lively, working-class neighborhood near the heart of the city. Thoughtful yet unassuming, she spends her days with her friends beyond the attention of her parents: Her father is a reclusive figure who lingers in the background, while her mother, an aging beauty and fervent patriot, is quick-tempered and preoccupied with neighborhood gossip. Only Lai's grandmother, a formidable and colorful maverick, seems to really see Lai and believe that she can blossom beyond their circumstances.But Lai is quickly awakened to the harsh realities of the Chinese state. A childish prank results in a terrifying altercation with police that haunts her for years; she also learns that her father, like many others, was broken during the Cultural Revolution. As she enters adolescence, Lai meets a mysterious and wise bookseller who introduces her to great works-Hemingway, Camus, and Orwell, among others-that open her heart to the emotional power of literature and her mind to thrillingly different perspectives. Along the way, she experiences the ebbs and flows of friendship, the agony of grief, and the first steps and missteps in love.A gifted student, Lai wins a scholarship to study at the prestigious Peking University where she soon falls in with a theatrical band of individualists and misfits dedicated to becoming their authentic selves, despite the Communist Party's insistence on conformity-and a new world opens before her. When student resistance hardens under the increasingly restrictive policies of the state, the group gets swept up in the fervor, determined to be heard, joining the masses of demonstrators and dreamers who display remarkable courage and loyalty in the face of danger. As 1989 unfolds, the spirit of change is in the air…Drawn from her own life, Lai Wen's novel is mesmerizing and haunting-a universal yet intimate story of youth and self-discovery that plays out against the backdrop of a watershed historic event. Tiananmen Square captures the hope and idealism of a new generation and the lasting price they were willing to pay in the name of freedom.