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Konsumverhalten verstehen, beeinflussen und messen: Die Psychologie hinter effektivem Marketing
by Manuel StegemannWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum Konsumverhalten und vermittelt anschaulich deren Anwendbarkeit im Marketingalltag von Unternehmen. Jahrzehntelange psychologische Forschung hat zu einem tiefgehenden Verständnis geführt, wie Menschen in Konsumsituationen wahrnehmen und handeln. Die oft verblüffenden Ergebnisse zeigen, wie wir systematisch irrationale Kaufentscheidungen treffen. Denn wir alle folgen bestimmten Wahrnehmungs- und Verhaltensmustern, die uns empfänglich für Beeinflussungen machen.Mit einer anschaulich-bildhaften Darstellung und einem klaren Blick für die Praxis offenbart dieses Buch, wie Forschungserkenntnisse im Marketingalltag Anwendung finden. Manuel Stegemann liefert dabei ein spannendes Leseerlebnis voller Aha-Momente und Empfehlungen für Fachkräfte im Marketing, Handel und Vertrieb, für Studierende und alle, die das eigene Konsumverhalten besser verstehen möchten.Neben den Möglichkeiten zur gezielten Beeinflussung zeigt dieses Buch auch auf, wie der Erfolg messbar gemacht werden kann. Dazu sind empirische Methoden nötig, die im Buch anhand spannender Fallstudien erläutert und angewendet werden.Aus dem InhaltEinführung in die Konsumentenpsychologie und in methodische GrundlagenZahlreiche psychologische Phänomene und Beeinflussungsmöglichkeiten entlang der Wahrnehmungs-, Entscheidungsfindungs- und nachträglichen Bewertungsphase15 inspirierende Fallstudien zur Anwendung der Techniken und empirischen Überprüfung der EffekteÜber 180 Abbildungen und noch mehr lebensnahe PraxisbeispieleEthische Grenzen der Beeinflussung sowie Hinweise zum Schutz vor Beeinflussungsversuchen
Under a Rock: A Memoir
by Chris SteinForeword by Debbie Harry"A Downtown Memory" by Romy AshbyDebbie Harry defined iconic band Blondie’s look. Chris Stein—her performing partner, lover, and lifelong friend—was its architect and defined its sound. “Parallel Lines”, their third album, catapulted to #1, sold 20 million copies, and launched singles like “Heart of Glass”, "Hangin' On the Telephone," and “One Way or Another”, providing the beat when Bianca Jagger and Halston danced at Studio 54 and the soundtrack to every 1970’s punk-soundtracked romance. Chris Stein knows how to tell a story. Under A Rock is his nothing-spared autobiography. It's about the founding of the band, ascending to the heights of pop success, and the hazards of fortune.Famous names march through these pages—Warhol, Bowie, Jean-Michel Basquiat, and more–but you can get famous names anywhere. What you can’t get anywhere else is a plunge into the moments that made a giant 1980's artistic sensation. Stein takes us there in this revelatory, propulsive, distinctive memoir.
Under A Rock
by Chris SteinThis audiobook includes the song 'Heartbreak Kid', an exclusive early track from Blondie's forthcoming album'Sometimes fate deals up a wild card. There's a lot to be said for one of these wild cards and from what I've learned over the fifty or so years of our friendship, Chris is a card from the unexpected deck' - from the foreword by Debbie HarryMusician, photographer, storyteller, and longtime partner to Debbie Harry, Chris Stein defined the sound of an era, catapulting the icon band Blondie to #1 and selling over 20 million copies of Parallel Lines.In this no-holds-barred autobiography, Stein reveals himself-this time not in songwriting or photography, which he's previously been known for, but in words. From a Brooklyn boyhood, a move across the river to the gritty and fecund East Village in the late 1970s allowed Stein to tap the explosive creativity that defined the era in the city. It was a time when David Bowie and the Ramones were also making music, when Andy Warhol was still alive and promoting Jean-Michel Basquiat's work, when cool was defined not by where you came from but by what you could contribute to culture.UNDER A ROCK is a plunge into that vanished time period, and into the moments that turned the fresh sound and new look of punk and new wave into a giant artistic and commercial sensation. Stein takes us there in this revelatory, propulsive, distinctive memoir.
Under A Rock
by Chris Stein'Sometimes fate deals up a wild card. There's a lot to be said for one of these wild cards and from what I've learned over the fifty or so years of our friendship, Chris is a card from the unexpected deck' - from the foreword by Debbie HarryMusician, photographer, storyteller, and longtime partner to Debbie Harry, Chris Stein defined the sound of an era, catapulting the icon band Blondie to #1 and selling over 20 million copies of Parallel Lines.In this no-holds-barred autobiography, Stein reveals himself-this time not in songwriting or photography, which he's previously been known for, but in words. From a Brooklyn boyhood, a move across the river to the gritty and fecund East Village in the late 1970s allowed Stein to tap the explosive creativity that defined the era in the city. It was a time when David Bowie and the Ramones were also making music, when Andy Warhol was still alive and promoting Jean-Michel Basquiat's work, when cool was defined not by where you came from but by what you could contribute to culture.UNDER A ROCK is a plunge into that vanished time period, and into the moments that turned the fresh sound and new look of punk and new wave into a giant artistic and commercial sensation. Stein takes us there in this revelatory, propulsive, distinctive memoir.
Interrupting Chicken (Interrupting Chicken)
by David Ezra SteinLittle Red Chicken wants Papa to read her a bedtime story. but interrupts him almost as soon as he begins each tale.
The Addict: One Patient, One Doctor, One Year
by Michael Stein“A gripping, illuminating book . . . Dr. Stein is drawn, in an almost Sherlock Holmesian way, toward trying to fathom and analyze addicts’ behavior. . . . hauntingly and successfully, Stein lets readers make a doctor’s experiences their own.” — New York Times“Beautifully told… [with] great insight, empathy and compassion.” — Abraham Verghese, author of The Tennis Partner, My Own Country, and Cutting for StoneThe Addict is the powerful and revealing narrative of Dr. Michael Stein’s year-long treatment of a young woman addicted to Vicodin. Dr. Stein has followed up his award winning book The Lonely Patient with “a useful, sensible, and often inspiring guide to how the medical profession does—and should—treat the sick, and the sick at heart.” (Francine Prose, O magazine)
The Lonely Patient: How We Experience Illness
by Michael SteinWhen someone is diagnosed with a serious illness, he or she is taking the first step on a challenging and confusing journey. For many, it is as if they are traveling alone to someplace entirely new, with only faded directions back to their old lives. Often, even their loved ones can only guess at what they must be experiencing. Michael Stein, M.D., uses the stories of his own patients to consider the personal narrative of sickness. Beautifully written and keenly insightful, The Lonely Patient is a valuable book for patients and their caregivers as well as a probing inquiry into this universal experience.
Arbeitsgesundheit und Beziehungsqualität durch Mediation: Leitfaden zu Mediation als Soziale Heilkunde für Organisationen mit Praxisanleitung (essentials)
by Thomas SteinManchmal verstehen wir am Arbeitsplatz die Welt nicht mehr. Je besser wir es meinen, desto schwieriger scheint sich oft paradoxerweise das menschliche Miteinander zu entwickeln: Stress und lähmende Blockaden (Konflikte) im Miteinander saugen Energie, die dringend anderweitig gebraucht wird. Dem wirkt Mediation als professionell bewährtes und kulturübergreifend praktiziertes Konfliktlösungsverfahren gezielt entgegen. Denn: Mediation ist zukunftsgerichtet und kann kreative Lösungsansätze zeigen, die bislang kaum vorstellbar waren. Was das mit Arbeitsgesundheit und Beziehungsqualität zu tun hat, lernen Sie in diesem essential.
A Russian Journal (Classic, 20th-Century, Penguin)
by John SteinbeckSteinbeck and Capa&’s account of their journey through Cold War Russia is a classic piece of reportage and travel writing.A Penguin ClassicJust after the Iron Curtain fell on Eastern Europe, Pulitzer Prize-winning author John Steinbeck and acclaimed war photographer Robert Capa ventured into the Soviet Union to report for the New York Herald Tribune. This rare opportunity took the famous travelers not only to Moscow and Stalingrad – now Volgograd – but through the countryside of the Ukraine and the Caucasus. Hailed by the New York Times as "superb" when it first appeared in 1948, A Russian Journal is the distillation of their journey and remains a remarkable memoir and unique historical document.What they saw and movingly recorded in words and on film was what Steinbeck called "the great other side there … the private life of the Russian people." Unlike other Western reporting about Russia at the time, A Russian Journal is free of ideological obsessions. Rather, Steinbeck and Capa recorded the grim realities of factory workers, government clerks, and peasants, as they emerged from the rubble of World War II—represented here in Capa&’s stirring photographs alongside Steinbeck&’s masterful prose. Through it all, we are given intimate glimpses of two artists at the height of their powers, answering their need to document human struggle. This edition features an introduction by Steinbeck scholar Susan Shillinglaw. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
Machine Learning-based Prediction of Missing Parts for Assembly (Findings from Production Management Research)
by Fabian SteinbergManufacturing companies face challenges in managing increasing process complexity while meeting demands for on-time delivery, particularly evident during critical processes like assembly. The early identification of potential missing parts at the beginning assembly emerges as a crucial strategy to uphold delivery commitments. This book embarks on developing machine learning-based prediction models to tackle this challenge. Through a systemic literature review, deficiencies in current predictive methodologies are highlighted, notably the underutilization of material data and a late prediction capability within the procurement process. Through case studies within the machine industry a significant influence of material data on the quality of models predicting missing parts from in-house production was verified. Further, a model for predicting delivery delays in the purchasing process was implemented, which makes it possible to predict potential missing parts from suppliers at the time of ordering. These advancements serve as indispensable tools for production planners and procurement professionals, empowering them to proactively address material availability challenges for assembly operations.
Verhüllung und Entblößung: Vom erzählenden Text:il zur filmischen Haut als Erfahrungsraum affektiver Identitätsentfaltung
by Anke SteinbornDieses Buch enthält eine interdisziplinäre Betrachtung zum identitätsbildenden Wechselspiel von Text, Textilem und der Haut im und über den Film. Kernthese ist die Überlegung, dass sich im Film über den Wechsel zwischen Textilem und nackter Haut ikonische Verdichtungen zugunsten eines assoziativen Erfahrungsraums entfalten. Dabei weicht der Stoff – der erzählerische gleichermaßen wie der textile – dem Sinnlichen, der Affizierung über die Haut. Die Untersuchung beleuchtet den Zusammenhang zwischen filmischer Rezeption und Selbstreflexion der Zuschauenden, aber auch einer Gesellschaft sowie des Films selbst im jeweils zeitlichen Kontext. Die Filmsehenden erfahren nicht nur das Geschehen und die Protagonist*innen, sondern vor allem auch sich selbst im Spiegel des Anderen – der anderen Figur, der anderen Geschichte, der anderen, filmischen Welt. Ziel der Untersuchung ist es, unter symbolische Hüllen zu schauen und das Wesentliche darunter zu entdecken. Durch die Interdisziplinarität der Arbeit werden nicht nur Interessierte der Film-, Medien- und Kulturwissenschaft, sondern auch der Soziologie, der Psychologie, des (Mode-)Designs, der Kunstgeschichte und der Architektur angesprochen. Das Buch regt zu Perspektivwechseln und interdisziplinärem Austausch auf der Basis der für uns alle existenziellen Haut an. Mit diesem Alleinstellungsmerkmal werden Grenzen überwunden und Kollaborationen angeregt.
Online-Assessment: Grundlagen und Anwendung von Online-Tests in der Unternehmenspraxis
by Heinke SteinerImmer mehr Unternehmen nutzen Online-Assessments, um Potenziale von Bewerbern oder Mitarbeitern via Internet zu testen. Online-Tests sind effizient und mittlerweile auch für mittelständische Unternehmen erschwinglich - doch sie haben auch ihre Grenzen. In diesem Buch zeigen erfahrene Personaler, was bei der Planung und dem Einsatz zu beachten ist und in welchen konkreten Bereichen Online-Tests sinnvoll eingesetzt werden können: Von der Vorselektion und dem Personalmarketing, über die Personalauswahl und -entwicklung, bis hin zu besonderen Einsatzgebieten wie Karriereberatung und Erfassung interkultureller Kompetenzen. Diese Darstellung wird eingerahmt von wissenschaftlichen und technischen Grundlagen sowie einem Überblick über neueste Entwicklungen und Trends. Fallbeispiele aus führenden Unternehmen, Checklisten zu Erfolgskriterien sowie eine kommentierte Übersicht über Anbieter von Online-Tests machen dieses Buch zu einem unverzichtbaren Leitfaden für alle, die Online-Assessments einsetzen möchten, aber auch für jene, die sich einen ersten Überblick über die Thematik verschaffen wollen.
Crazy Love
by Leslie Morgan SteinerAt 22, Leslie Morgan Steiner seemed to have it all: a Harvard diploma, a glamorous job at Seventeen magazine, a downtown New York City apartment. Plus a handsome, funny, street-smart boyfriend who adored her. But behind her façade of success, this golden girl hid a dark secret. She'd made a mistake shared by millions: she fell in love with the wrong person.At first Leslie and Conor seemed as perfect together as their fairy-tale wedding. Then came the fights she tried to ignore: he pushed her down the stairs of the house they bought together, poured coffee grinds over her hair as she dressed for a critical job interview, choked her during an argument, and threatened her with a gun. Several times, he came close to making good on his threat to kill her. With each attack, Leslie lost another piece of herself.Gripping and utterly compelling, Crazy Love takes you inside the violent, devastating world of abusive love. Conor said he'd been abused since he was a young boy, and love and rage danced intimately together in his psyche. Why didn't Leslie leave? She stayed because she loved him. Find out for yourself if she had fallen truly in love – or into a psychological trap. Crazy Love will draw you in -- and never let go.
Raising Healthy Kids: Protecting Your Children from Hidden Chemical Toxins
by David SteinmanA must-have book for every parent, from the author of the ground-breaking bestseller Diet for a Poisoned Planet. Every parent wonders: Am I buying products for my child that are filled with chemical toxins? In his powerful new book, Raising Healthy Children, David Steinman, the director of the Chemical Toxin Working Group and one of America&’s premier environmental activists, shows how today&’s most popular items—from bubble bath to cereal to cleaning products to snack foods—are contaminated with unacceptable levels of chemical toxins and pesticides, and he proposes alternatives and substitutes to keep your family safe. Steinman reveals never-before-seen test results for major brands like Johnsons & Johnsons, Kellogg, Tide, and Clairol, and General Mills that identify exactly which products contain dangerous ingredients. He casts a wide net, showing how beauty products as well as food items can cause reproductive health issues in pregnant women, and that environmental exposures, particularly in schools, can have a profound impact on babies&’ and children&’s development. Drawing on current research, illuminating vignettes, and inspiring stories of activism, Steinman provides action steps for parents in every chapter, giving them the tools they need to shop for everyday products that will be toxin-free and helping them ask the right questions about their local schools and workplaces to determine their potential levels of exposure. As he writes, &“The goal of this book is to show you how to keep you and your family safe and healthy.&” When Steinman published his acclaimed bestseller Diet for a Poisoned Planet, it was compared to Rachel Carson&’s classic Silent Spring for bringing to light the chemical toxins in our food. Now, more than thirty years later, Steinman brings readers up to date on the increased dangers we face in all aspects of our lives and teaches us how we can make smart choices to protect our children and ourselves.Raising Healthy Children is an inspiring, informative, and user-friendly book that will help every family reduce their toxic exposures and ensure their health and well-being.
Automatic Reload: A Novel
by Ferrett SteinmetzFerrett Steinmetz’s high-octane cyberpunk romance Automatic Reload about a tortured mercenary and the genetically enginnered assassin he loves. Meet Mat, a tortured mercenary who has become the perfect shot, and Silvia, an idealistic woman genetically engineered to murder you to death.Together they run for the shadiest corporation in the world...and realize their messed-up brain chemistry cannot overpower their very real chemistry. Automatic Reload is the genre's most unexpectedly heartfelt romantic comedy with explosions, perfect for fans of both Altered Carbon and Atomic Blonde.“Shadowrun with a conscience.”—Hugo Award-winning author Jim C. Hines “LUXURIATES in the intricate beauty that is technology, exults in the mechanics of cyberpunk. And it does all this while being a ROM-COM with a lot of EXPLOSIONS.”—Cassandra Khaw, finalist for the British Fantasy and Locus Awards for Hammers on BoneAt the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
The Sol Majestic: A Novel
by Ferrett SteinmetzThe Sol Majestic is a big-hearted and delightful intergalactic hopepunk adventure for fans of Becky Chambers and The Good Place"A feast of a book.”—Hugo Award-winning author Seanan McGuire Kenna, an aspirational teen guru, wanders destitute across the stars as he tries to achieve his parents' ambition to advise the celestial elite. Everything changes when Kenna wins a free dinner at The Sol Majestic, the galaxy's most renowned restaurant, giving him access to the cosmos's one-percent. His dream is jeopardized, however, when he learns his highly-publicized "free meal" risks putting The Sol Majestic into financial ruin. Kenna and a motley gang of newfound friends—including a teleporting celebrity chef, a trust-fund adrenaline junkie, an inept apprentice, and a brilliant mistress of disguise—must concoct an extravagant scheme to save everything they cherish. In doing so, Kenna may sacrifice his ideals—or learn even greater lessons about wisdom, friendship, and love. Utterly charming and out of this world, Ferrett Steinmetz's The Sol Majestic will satisfy the appetites of sci-fi aficionados and newcomers alike.At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Legal Stories: Narrative-Based Property Development in the Modern Copyright Era
by Gregory SteirerTracing the emergence of what the media industries today call transmedia, story worlds, and narrative franchises, Legal Stories provides a dual history of copyright law and narrative-based media development between the Copyright Act of 1909 and the Copyright Act of 1976. Drawing on archival material, including legal case files, and employing the principles of actor-network theory, Gregory Steirer demonstrates how the meaning and form of narrative-based property in the twentieth century was integral to the letter and practice of intellectual property law during this time. Steirer’s expansive view of intellectual property law encompasses not only statutes and judicial opinions, but also the everyday practices and productions of authors, editors, fans, and other legal laypersons. The result is a history of the law as improvisatory and accident-prone, taking place as often outside the courtroom as inside, and shaped as much by laypersons as lawyers. Through the examination of influential legal disputes involving early properties such as Dashiell Hammett’s Sam Spade, H. P. Lovecraft’s Cthulhu Mythos, and Robert E. Howard’s Conan the Barbarian, Steirer provides a ground’s eye view of how copyright law has operated and evolved in practice.
Heroic Acts in Humble Shoes: America's Nurses Tell Their Stories
by Irene StemlerThey are compassionate voices, they are dedicated professionals, they are critical players in the health care system with worn pairs of shoes that have miles of stories to tell. They are America’s nurses.Heroic Acts in Humble Shoes: America’s Nurses Tell Their Stories is more than just a quick glance into the trials, tribulations, joys and rewards of nursing. It is a gateway to understanding what today’s nurses are challenged with everyday. Irene Stemler, RN, BSN, goes beyond the research and gives a voice to the millions of nurses who directly or indirectly make a difference in the lives of patients. Each story opens with a photograph of the nurse’s shoes and offers a unique, passionate, personal, and sometimes controversial perspective on nursing in today’s health care environment. Inside you’ll find: • Over 40 interview-style stories • Each story accompanied by a photo of the featured nurse’s shoes • Stories that reflect the breadth and diversity of today’s nursing practice Heroic Acts in Humble Shoes also looks to be a springboard for spirited discussion about the future of nursing. When nurses read these reflections of the daily battle to provide quality health care to ordinary people, they are encouraged to act, taking a leadership position in transforming their profession and nurses’ role in health care delivery as a whole.Do you consider your work to be heroic? The often surprising answer to this question makes Heroic Acts in Humble Shoes: America’s Nurses Tell Their Stories a must-read for all nurses across the U.S. and those who know them.
Holy Winter (Literature in Translation Series)
by Maria Stepanova Sasha DugdaleA profoundly moving book-length posm from “Russia’s greatest living poet” (Poetry) and the acclaimed author of In Memory of Memory. Maria Stepanova was a highly influential figure in Moscow’s cosmopolitan literary scene for many years until Putin strangled it, along with civil liberties and dissent. Written in a frenzy of poetic inspiration, Holy Winter speaks of winter and war, banishment and exile, social isolation and existential abandonment. Here, she masterfully interweaves confusing signals from the media and social networks, love letters, travelogues, and fairy tales, creating a polyphonic evocation of frozen time and its slow thawing. Like Joseph Brodsky before her, Stepanova has mastered modern poetry’s rich repertoire of forms, moving effortlessly between the traditions of Russian, European, and transatlantic literature. With echoes of Ovid, Pushkin and Lermontov, Mandelstam and Tsvetaeva, and kindred poets like Sylvia Plath, Inger Christensen, and Anne Carson, Stepanova’s is a potent and vital voice like no other. With an afterword by the author.
The Resilient Culture: How Collective Resilience Leads to Business Success
by Liane Stephan Silke Rupprecht Chris Tamdjidi Michael Mackay RichardsThe ideal business is productive, collaborative and innovative. But how can you bring these qualities into your organization? The solution is to build a resilient culture.This is a groundbreaking guide to lasting success through practical and original frameworks for building resilience at work. It draws upon the authors' experiences of working with leading organizations such as HSBC, Ikea and a leading F1 team to demonstrate the impact of resilient cultures.Featuring insights on resilient habits, team dynamics and workplace wellbeing, The Resilient Culture draws upon decades of corporate and academic expertise to offer the insights you need to reach new heights of business performance.
KRAS: Methods and Protocols (Methods in Molecular Biology #2797)
by Andrew G. Stephen Dominic EspositoThis volume details protocols ranging from high yield production metabolically labeled KRAS for NMR studies to approaches that quantify engagement of novel molecules that bind KRAS in live cells. Chapters focus on protein production and characterization, biochemical assays, cell-based assays, KRAS-membrane interactions, targeting KRAS, and cell models. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and key tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, KRAS: Methods and Protocols aims to provide methods that will be instrumental in the development of future clinically approved KRAS therapeutics.
The Good Habit Workbook: A Practical Toolkit to Help You Change Your Life One Good Habit at a Time
by Freya StephensBreak away from bad habits and build healthy ones with this step-by-step workbook, which will help you make positive changes in your life. Including practical advice, effective tips and guided exercises, it will help you free yourself from negative cycles and replace them with positive, productive habits for long-term health and happiness.
Cosplay the Marvel Way: A Guide to Costuming Culture and Crafting Basics
by Judith StephensThe cosplay producer and co-creator of the Women Of Marvel podcast weaves together the history of Marvel cosplay with practical tips, advice, and instructions on how-to create your own cosplays based on popular Marvel heroes Black Panther, Captain America, Ms. Marvel, Ironheart, Phoenix, and Loki. An officially licensed guide to learning about and creating Marvel cosplays, Cosplay the Marvel Way walks readers through every step of the creative process—from choosing a character, gathering your materials and tools, building your cosplay using items in your closet or from the thrift store, and showing off their new look at a convention or photoshoot. Whether you are just starting out or have a whole closet jam-packed with amazing cosplays, this book is perfect for anyone Marvel fans that are interested in or love dressing up as their favorite super heroes. Cosplay the Marvel Way is a reminder that cosplay is more than making and putting on a costume–it&’s about community, about finding who you are, and expressing it through the intersection of comics and fashion.
You're Safe Here
by Leslie StephensWellness, motherhood, and technology converge in a near future California, as three women&’s seemingly innocuous decisions have further-reaching consequences than any of them could imagine in this timely, clever, and white-knuckled thriller.In 2060, the WellPod is the latest launch from the largest tech company the world has ever seen—a fleet of floating personal paradises scattered throughout the Pacific Ocean, focused entirely on health, solitude, and relaxation. Created by an enigmatic founder who will stop at nothing to ensure her company&’s success, it is the long-awaited pinnacle of wellness technology. For newly pregnant Maggie, the six-week program is the perfect chance to get away…especially since the baby isn&’t her partner&’s. Noa Behar isn&’t a perfect fiancée. She&’s too distracted, too focused on her work in helping program the WellPod to give Maggie the attention she deserves. But when she discovers something rotten beneath WellPod&’s shiny exterior—a history of faulty tech and dangerous cover-ups—she knows one thing: she&’ll do whatever it takes to keep Maggie safe. The problem? The malfunctioning WellPods are already at sea. And there&’s a storm coming...
The Voice of America: Lowell Thomas and the Invention of 20th Century Journalism
by Mitchell Stephens**WINNER, Sperber Prize 2018, for the best biography of a journalist**The first and definitive biography of an audacious adventurer—the most famous journalist of his time—who more than anyone invented contemporary journalism.Tom Brokaw says: "Lowell Thomas so deserves this lively account of his legendary life. He was a man for all seasons."“Mitchell Stephens’s The Voice of America is a first-rate and much-needed biography of the great Lowell Thomas. Nobody can properly understand broadcast journalism without reading Stephens’s riveting account of this larger-than-life globetrotting radio legend.” —Douglas Brinkley, Professor of History at Rice University and author of CronkiteFew Americans today recognize his name, but Lowell Thomas was as well known in his time as any American journalist ever has been. Raised in a Colorado gold-rush town, Thomas covered crimes and scandals for local then Chicago newspapers. He began lecturing on Alaska, after spending eight days in Alaska. Then he assigned himself to report on World War I and returned with an exclusive: the story of “Lawrence of Arabia.” In 1930, Lowell Thomas began delivering America’s initial radio newscast. His was the trusted voice that kept Americans abreast of world events in turbulent decades – his face familiar, too, as the narrator of the most popular newsreels. His contemporaries were also dazzled by his life. In a prime-time special after Thomas died in 1981, Walter Cronkite said that Thomas had “crammed a couple of centuries worth of living” into his eighty-nine years. Thomas delighted in entering “forbidden” countries—Tibet, for example, where he met the teenaged Dalai Lama. The Explorers Club has named its building, its awards, and its annual dinner after him. Journalists in the last decades of the twentieth century—including Cronkite and Tom Brokaw—acknowledged a profound debt to Thomas. Though they may not know it, journalists today too are following a path he blazed. In The Voice of America, Mitchell Stephens offers a hugely entertaining, sometimes critical portrait of this larger than life figure.