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Special Topics in Quantum Optics
by Weiping Zhang Zeng-Bing ChenThis book highlights quantum optics technologies that can revolutionize the way we encode, store, transmit, and handle information. These technologies can help us overcome bottlenecks in classical physics-based information technology in information transmission capacity, computing speed, and information security. The book provides readers with new perspectives on potential applications of the quantum theory. Besides, the book summaries the research advances in quantum optics and atom optics, including manipulation and construction of the quantum states of photons and even atoms, molecules, and matter at the quantum level, and new phenomena and technologies brought about by the interactions between photons and the quantum states of matter. The book provides extensive and thoroughly exhaustive coverage of quantum optics. It is suitable for researchers and graduate students of optical physics and quantum optics.
Speech Act Theory and Shakespeare: Scenes of Thanking in Shakespeare’s Plays (Routledge Studies in Shakespeare)
by Chahra BeloufaSpeech Act Theory and Shakespeare delves deeper than linguistic ornamentation to illuminate the complex dynamics of thanking as a significant speech act in Shakespearean plays. The word “thanks” appears nearly 400 times in 37 Shakespearean plays, calling for a careful investigation of its veracity as a speech act in the 16th-century setting. This volume combines linguistic analysis to explore the various uses of thanks, focusing on key thanking scenes across a spectrum of plays, including All’s Well That Ends Well, Romeo and Juliet, The Merchant of Venice, Timon of Athens, The Winter’s Tale, and the Henriad. Shakespeare’s works indicate the act of thanking to be more than a normal part of dialogue; it is an artistic expression fraught with pitfalls similar to those of negative speech acts. The study aims to determine what compels the characters in Shakespeare to offer thanks and evaluates Shakespeare’s accomplishment in imbuing the word “thanks” with performance quality in the theatrical sphere. This work adds to our comprehension of Shakespearean plays and larger conversations on the challenges of language usage in theatrical and cultural settings by examining the convergence of gratitude with power dynamics, political intrigue, and interpersonal relationships, drawing on a multidisciplinary approach that includes pragmatics, philosophy, religion, and psychology.
Speech and the City: Multilingualism, Decoloniality and the Civic University
by null Yaron MatrasThe Brexit debate has been accompanied by a rise in hostile attitudes to multilingualism. However, cities can provide an important counter-weight to political polarisation by forging civic identities that embrace diversity. In this timely book, Yaron Matras describes the emergence of a city language narrative that embraces and celebrates multilingualism and helps forge a civic identity. He critiques linguaphobic discourses at a national level that regard multilingualism as deficient citizenship. Drawing on his research in Manchester, he examines the 'multilingual utopia', looking at multilingual spaces across sectors in the city that support access, heritage, skills and celebration. The book explores the tensions between decolonial approaches that inspire activism for social justice and equality, and the neoliberal enterprise that appropriates diversity for reputational and profitability purposes, prompting critical reflection on calls for civic university engagement. It is essential reading for anyone concerned about ways to protect cultural pluralism in our society.
Spellbinders: Break the Game (Spellbinders #2)
by Andrew AuseonIt takes more than magic to make a hero, in the next installment of this hilarious and epic illustrated series. One not-so-chosen champion and his mystical friends must cross the multiverse and harness a dangerous power to defeat a mysterious new enemy."My favorite new fantasy series.&”—Max Brallier, #1 New York Times bestselling author of the Last Kids on Earth seriesAfter leveling up from basement roleplaying games to saving an entire magical realm, 12-year-old Ben isn&’t happy returning to his ordinary life of homework and chores. So when his very un-magical LARP session is crashed by monstrous frog-men from another dimension, he can't wait to get back into hero mode.Someone is after all the Spellbinder&’s books, which grant the users — including Ben — epic reality-shifting powers. Ben, Niara, Merv, Drake, and their new friend Agnes must embark on an epic quest to save the books and their owners. But while hopping across different realms may be Ben&’s idea of a totally awesome spring break, it&’s tough to be an ordinary kid among extraordinary heroes. Especially when fighting for the fate of the universe seems to consist mostly of finding fun new ways to get them all killed, from zombie rats to pool noodle squids, to a mysterious Big Bad controlling everything from behind the scenes. How do you win the game when someone else is rolling the dice?
Spenser Studies, volume 38 number 1 (2024)
by Spenser StudiesThis is volume 38 issue 1 of Spenser Studies. Spenser Studies is devoted to the study of Edmund Spenser as well as the poetry of Renaissance England. Contributions examine Spenser’s place in literary history, the social and religious contexts of his writing, and the philosophical and conceptual problems he grapples with in his art. The journal also features work on Renaissance literary culture, broadly conceived. Past issues have published studies ranging from the diction of Stephen Hawes to female authorship in Mary Wroth’s Urania to the influence of English Renaissance sonneteers on William Butler Yeats.
Spezialkräfte: Heldenhafte Geschichten aus aller Welt
by Steve StoneSpezialeinheiten sind Militäreinheiten, die für unkonventionelle Einsätze ausgebildet sind. Spezialeinheiten entstanden Anfang des 20. Jahrhunderts und erlebten während des Zweiten Weltkriegs mit der Gründung von Spezialeinheiten wie der SAS und den U.S. Navy SEALs einen bedeutenden Aufschwung. Diese Auswahl fesselnder Geschichten von Spezialkräften aus aller Welt. Sie umfasst vier Jahrzehnte erstaunlicher Operationen. Darunter die Operation Adlerkralle, die Operation Gothic Serpent, die Operation Neptune Spear und viele andere actiongeladene Geschichten. Special Forces sind hoch angesehen, und die Soldaten dieser Eliteeinheiten haben ein hartes Auswahl- und Trainingsprogramm durchlaufen, um es an die Front zu schaffen. Ob es sich nun um einen Delta Force-Operator, einen Navy SEAL, einen SAS-Trooper oder einen anderen Special Forces-Operator handelt. Heute ist enge Zusammenarbeit der Schlüssel zu vielen Missionen - auch wenn die Rivalität, der Beste zu sein, der Erste, der ein Ziel erreicht oder derjenige, der ein hochkarätiges Ziel ausschaltet. Die Geschichten in diesem Buch sind so ausgewählt, dass sie nicht nur den Erfolg, sondern auch das Scheitern und die Lehren aus jeder einzelnen Operation zeigen. Hochtechnologie ist nach wie vor kein Ersatz für den Einsatz vor Ort, wo hochqualifizierte Agenten immer noch Informationen sammeln können, zu denen kein Auge aus dem Himmel in der Lage ist.
Spice: The 16th-Century Contest that Shaped the Modern World
by Roger CrowleyThe story of the sixteenth-century&’s epic contest for the spice trade, which propelled European maritime exploration and conquest across Asia and the Pacific Spices drove the early modern world economy, and for Europeans they represented riches on an unprecedented scale. Cloves and nutmeg could reach Europe only via a complex web of trade routes, and for decades Spanish and Portuguese explorers competed to find their elusive source. But when the Portuguese finally reached the spice islands of the Moluccas in 1511, they set in motion a fierce competition for control. Roger Crowley shows how this struggle shaped the modern world. From 1511 to 1571, European powers linked up the oceans, established vast maritime empires, and gave birth to global trade, all in the attempt to control the supply of spices. Taking us on voyages from the dockyards of Seville to the vastness of the Pacific, the volcanic Spice Islands of Indonesia, the Arctic Circle, and the coasts of China, this is a narrative history rich in vivid eyewitness accounts of the adventures, shipwrecks, and sieges that formed the first colonial encounters—and remade the world economy for centuries to follow.
Spiel und Training im Handballtor: Ein Praxisleitfaden für Torhüterinnen und Torhüter (essentials)
by Frowin Fasold Patrick EngelIn diesem essential sind Grundlagen, Anforderungen und die Handlungsfähigkeit zum Spiel im Handballtor dargestellt. Zur Umsetzung von Trainings werden methodische Prinzipien vorgeschlagen sowie Empfehlungen zu Organisation und Struktur gegeben. Beispiele zur konkreten inhaltlichen Ausgestaltung können in der Trainingspraxis angewendet werden. Abschließend erfolgt eine kurze Auseinandersetzung mit spezifischen Aspekten der Spielanalyse und deren Anwendung in Bezug auf das Spiel im Handballtor.
Spilled Ink
by Nadia HashimiIn this insightful and affecting YA novel by well-loved author of books for adults and middle graders Nadia Hashimi, an Afghan American teenager's small town is thrown into controversy and violence when her brother, taking a stand against hatred, plays a prank that some think went too far…When Yalda hears that her twin brother, Yusuf, will be performing with his band at a local venue, she lets her friends convince her to sneak out to see his show. But the night has something else in store: After the opening band makes some ugly jokes about “terrorists,” Yusuf uses his time in the spotlight for an impulsive stunt responding to the hate speech. Suddenly, simmering tensions begin boiling over in their Virginia town, where many Afghan refugees have sought safety. When a video of Yusuf’s performance goes viral online, it seems like everyone in town turns against their family’s restaurant, leaving their livelihood in jeopardy. And then Yusuf is seriously injured in a mysterious fall.Despite her grieving and frightened family, friends she is not sure she can trust, and a town that no longer feels like a safe home, Yalda must try to find her own voice—and do what she can to change her world for the better.
Spin of Fate (The Fifth Realm #1)
by A. A. VoraIn a world inspired by karma, three teens encounter magnificent beasts, unforgiving magic, and epic battles in this propulsive and wholly original young adult fantasy.&“Evocative of Sanderson, Pullman, and Fullmetal Alchemist, yet at the same time shockingly original.&” —Rosaria Munda, author of FireborneAina&’s world is governed by Toranic Law, a force that segregates people into upper and lower realms. It&’s said that if the sinful lowers commit themselves to kindness and charity, their souls will lighten, allowing them into the peaceful upper realms.But Aina, one of the few lowers to ever ascend, just wants to go back home.Aina is desperate to reunite with her mother, hoping she&’s survived the beasts and wars of her homeland alone. After failing to weigh down her soul with petty crimes, Aina joins a rebel group defying the authorities and bringing aid to those condemned to a life of suffering in the lower realms. Alongside Aina are two new recruits: Meizan, a ruthless fighter trying to save his clan from extinction, and Aranel, a spoiled noble spying for the powers that be.Before long, the rebels find themselves in the middle of a brewing war. On one side, a violent king of a lower realm is bent on destroying Toranic Law; on the other, the authorities of the upper realms will do anything to stay on top. Now the young rebels must face both sides head-on if they want to stop a conflict that could break not only Toranic Law—but the universe itself.Fans of epic, propulsive fantasies like Six of Crows and innovative world-building like Avatar: The Last Airbender will delight in A. A. Vora's ambitious, unmissable debut.
The Spinal Cord during the First and Early Second Trimesters 4- to 108-mm Crown-Rump Lengths: Atlas of Human Central Nervous System Development, Volume 14
by Shirley A. Bayer Joseph AltmanThis fourteenth of 15 short atlases reimagines the classic 5 volume Atlas of Human Central Nervous System Development. This volume presents sections of the spinal cord from specimens between 4 mm and 108 mm with detailed annotations. Extensive 3-D reconstructions show the early development of the germinal zones, the earliest neurons and early white matter accumulations at cervical levels only. Other 3-D reconstructions in older specimens show the progressive segregation of motor neuron columns at all levels in the ventral gray. The Glossary (available separately) gives definitions for all the terms used in this volume and all the others in the Atlas.Key Features Classic anatomical atlases Detailed labeling of the structures in the developing spinal cord offers updated terminology and the identification of unique developmental features, such as germinal matrices of specific neuronal populations and migratory streams of young neurons Appeals to neuroanatomists, developmental biologists, and clinical practitioners A valuable reference work on brain development that will be relevant for decades
The Spinal Cord during the Middle Second Trimester through the 4th Postnatal Month 130- to 440-mm Crown-Rump Lengths: Atlas of Human Central Nervous System Development, Volume 15
by Shirley A. Bayer Joseph AltmanThis last of 15 short atlases reimagines the classic 5 volume Atlas of Human Central Nervous System Development. This volume presents serial sections of the spinal cord from specimens between 130 mm and 440 mm with detailed annotations. The presentation of these specimens emphasizes the sequence of myelination in various fiber tracts.The Glossary (available separately) gives definitions for all the terms used in this volume and all the others in the Atlas.Key Features Classic anatomical atlases Detailed labeling of structures in the developing spinal cord offers updated terminology and the identification of unique developmental features, such as myelination gliosis and gradients of myelination in the spinal cord white matter Appeals to neuroanatomists, developmental biologists, and clinical practitioners A valuable reference work on brain development that will be relevant for decades
The Spirit of The Herbfarm Restaurant: A Cookbook and Memoir: With More Than 100 Recipes, Tips, and Techniques from America's First Farm-to-Table Restaurant
by Ron ZimmermanThis book brings together more than 100 unique recipes from and inspired by America&’s first true &“farm-to-table&” restaurant with the story of its creation. Working together, founders Ron Zimmerman and Carrie Van Dyck turned a farm garage into a restaurant like no other. In their pre-opening manifesto, they vowed to use only local ingredients to reunite their guests with the increasingly forgotten nature that has sustained us for hundreds of years. The initial offering was a single noon seating that began with a garden tour led by Carrie. This quickly became a nine-course chef-selected menu with a price that included wine pairings. The meals told a daily story in six or nine sequential dishes of what was in the garden, wilds, farm, and sea. Unlike restaurants that would later cloak themselves in the verbal mantle of &“farm-to-table,&” The Herbfarm Restaurant first found the food and only then designed the menu. Everything in each dish was local, not just the protein or main vegetable. Even olive oil and lemons weren&’t used in the first years until Oregon olive orchards blossomed. There were no &“supplements&” or extra charges. Since guests were charged in advance, they knew to the penny what the experience would cost. Part memoir, part cookbook, The Spirit of the Herbfarm Restaurant is a walk down memory lane, written, photographed, and largely designed by Ron before his death in 2023. Delight in the history of the restaurant as well as the unique seasonal dishes and recipes and beautiful photography that cover all occasions.
Spirit Structures of Papua New Guinea: Art and Architecture in the Kaiaimunucene (Routledge Research in Architecture)
by Michael HirschbichlerThis book investigates the art and architecture of Papua New Guinean spirit structures with a multi-perspectival approach that combines cultural and social sciences with building, architectural, and spatial research. It offers the first comprehensive study of the spirit houses of New Guinea that exists to date.The book’s aim is twofold: First, it aims to investigate the spirit structures and their associated cultural cosmos in detail. For this purpose, a representative selection of traditional buildings and artworks from different regions of Papua New Guinea is documented and analyzed, and theories for their understanding are formulated. In this course, the author develops a spatial theory of anthropological concepts – such as myths, signs, persons, and rituals. Secondly, this analysis is then situated in the broader context of the Anthropocene/Kaiaimunucene. Transforming the historical spirit structures into models for future-oriented cultural imagination, the consequences for contemporary productions of space and ways of worldmaking in light of existential challenges are traced.The book thus offers more-than-human and more-than-secular concepts for building, art, and worldmaking that are of critical importance in the ongoing Anthropocene/Kaiaimunucene. It will be of interest to researchers and students of architecture, anthropology, cultural studies, environmental humanities, and adjacent disciplines.Part I of the book was translated from German by Melanie Janet Sindelar.
The Spirit's Pilgrimage
by Madeleine Slade“The Spirit's Pilgrimage by Madeleine Slade is a spiritual memoir that chronicles the author's journey from a privileged life in England to a life of service in India. Slade, who was known as Mirabehn, was a disciple of Mahatma Gandhi and played a significant role in India's struggle for independence. The book begins with Slade's childhood in England and her early years as a socialite. However, after reading Gandhi's autobiography, she felt a deep calling to serve the Indian people and left her comfortable life to join him in India. The Spirit's Pilgrimage details Slade's experiences living with Gandhi and his followers, as well as her involvement in the Indian independence movement. She writes about the challenges she faced as a foreigner in India and the sacrifices she made to serve the cause she believed in. Throughout the book, Slade reflects on her spiritual journey and the lessons she learned from Gandhi. She writes about her struggles with ego and attachment, and how she found peace and purpose through her service to others. Overall, The Spirit's Pilgrimage is a moving and inspiring memoir that offers a unique perspective on India's struggle for independence and the power of spiritual transformation.”-Print ed.
Spirituality as a Resilience Factor in Life Crises: Viktor Frankl's Concept of the Mind and its Significance for Psychotherapy and Counseling (essentials)
by Gerhard SpraktiesThis essential illustrates to psychotherapists and counselors the importance of spirituality for strengthening personal resilience. We live in often exhausting and fast-moving times. The 21st century began with a series of crises on a global scale: the terrorist attacks of 9/11, the financial crisis, climate change, the coronavirus pandemic and the war in Ukraine. Many media outlets today are true artists when it comes to describing unsuccessful lives. Anyone who is constantly preoccupied with negative news runs the risk of losing their inner mental balance. They are in danger of falling into a mood characterized by gloom and resignation. Experienced spiritual counselor and logotherapist Gerhard Sprakties shows how a deep spiritual foundation can help us to deal with these challenges in a constructive way.
Splash Pad Sabotage (Hardy Boys Clue Book #17)
by Franklin W. DixonDetective brothers Frank and Joe stop a splash pad saboteur in the seventeenth book in the interactive Hardy Boys Clue Book series.Frank and Joe are looking for ways to beat the heat on their summer vacation, so they&’re super excited about the opening of Bayport&’s new Splash and Dash Pad. But on their second visit, they find that the fountains are overrun with bubbles! The park director announces that the pad will stay closed until he finds the culprit who poured soap down the drains, so the boys pull out their clue book to search for the Bayport Bubbler. Were the kids who wanted a bike ramp instead of a splash pad trying to ruin the opening? Or perhaps this is a publicity stunt to promote Lucy Lafferty&’s new bubble lemonade. The suspects are piling up higher than the bubbles, but if anyone can find the sudsy saboteur, it&’s the Hardy brothers!
Spoilt Creatures: An Observer Best Debut of 2024 - 'compelling, cultish and utterly feral' Alice Slater
by Amy TwiggAn Observer top ten best new novelist for 2024'A simmering debut, heady with the possibilities of language and the righteousness of female rage' Kiran Millwood Hargrave, author of The Mercies'Lush and dreamlike - a sweltering novel, where the sunlight pulses with nightmarish dread'Colin Walsh, author of Kala'This lusciously verdant novel is rich in grit and dirt, in sensuality and oblivion'Lara Williams, author of Supper Club'A modern-day Dionysian cult of women in the woods - haunting and exhilarating'Jennifer Saint, author of Ariadne'Emma Cline's The Girls meets Lord of the Flies . . . compelling, cultish and utterly feral'Alice Slater, author of Death of a Bookseller______They thought they knew everything about us. The kind of women we were.Iris is adrift when she meets the beguiling Hazel, who lives on a women's commune. As she is drawn into commune life, Iris is soon seduced by the possibility of a new start away from a world of men who have only let her down. At Breach House the women are free to live and eat abundantly, to be loud and dirty, all whilst under the leadership of their gargantuan matriarch, Blythe.But is Breach House truly the haven it seems? And just how much can Iris trust her new family? When an unforgivable transgression threatens the commune's existence, Iris and the other women find themselves hurtling towards an act of devastating violence.Fierce and unapologetic, Spoilt Creatures is an intoxicating debut that pulls back the skin of the patriarchy and examines the female rage that lies beneath.
Spoilt Creatures: An Observer Best Debut of 2024 - 'compelling, cultish and utterly feral' Alice Slater
by Amy TwiggA dark, riveting literary debut about cults, transgression and female rage, for fans of YELLOWJACKETS, Emma Cline's THE GIRLS and Lara Williams' SUPPER CLUB32-year-old Iris is adrift: newly single, living at home with her mother and working a dead-end job. Her life changes when she meets the mysterious and beguiling Hazel, who lives at a women's commune on a remote farm hidden in the Kent Downs. At the farm, the women can be loud and dirty, live and eat abundantly, under the leadership of the gargantuan Blythe.Drawn to Hazel and the possibility of a new start away from a world of men who have only let her down, Iris throws herself into this alternative way of life, seizing on new experiences and hidden desires. But even among the women, she witnesses power struggles, cruelty and transgressions that threaten their precarious existence. When a group of men arrive on the farm, the commune's existence is thrown into question, culminating in an act of devastating violence.-----'A simmering debut, heady with the possibilities of language and the righteousness of female rage'Kiran Millwood Hargrave, author of The Mercies(P)2024 Headline Publishing Group Ltd
Sport and Sleep: Applied Sleep Research for Sports Science
by Daniel ErlacherAt first glance, sport and sleep appear to be two topics that could hardly be more different: Physical and mental peak performance on the one hand - inactivity and unconsciousness on the other. This book is dedicated to this new issue and uses various examples from sports practice to show that there are numerous points of contact here. A theoretical section at the beginning introduces the basics of sports science and sleep research, while the much larger section is dedicated to its application in a sporting environment. Among other things, the sleep behaviour of athletes is presented, including how jet lag in sport and sleep deprivation can become noticeable before sporting performances and competitions. It also deals with the dream experience of motorised actions and training in lucid dreams. The book is aimed at those interested in sports science, sleep medicine, psychology and neurology, as well as trainers and sports enthusiasts who would like to read up on the subject in moredetail.
Sport und Selbstkonzept I: Grundlagen und Entwicklung (Basiswissen Lernen im Sport)
by Rüdiger HeimSeit langem wird dem Sport eine förderliche Wirkung auf das Selbstkonzept, insbesondere im Kindes- und Jugendalter, zugeschrieben. Allerdings sind die entsprechenden wissenschaftlichen Befunde mittlerweile weit verzweigt und unübersichtlich. Dieses Lehrbuch gibt einen kompakten Überblick über die sportbezogene Selbstkonzeptforschung und ihre theoretischen wie empirischen Erträge. Im Mittelpunkt dieses ersten Bandes steht eine übersichtliche Darstellung des mehrdimensionalen Modells des Selbstkonzepts und seiner Entwicklung sowie der Bedeutung für das Sportengagement.
Sport und Selbstkonzept II: Differenzierung und Anwendung (Basiswissen Lernen im Sport)
by Rüdiger HeimSeit langem wird dem Sport eine förderliche Wirkung auf das Selbstkonzept, insbesondere im Kindes- und Jugendalter, zugeschrieben. Allerdings sind die entsprechenden wissenschaftlichen Befunde mittlerweile weit verzweigt und unübersichtlich. Dieses Lehrbuch gibt einen kompakten Überblick über die sportbezogene Selbstkonzeptforschung und ihre theoretischen wie empirischen Erträge. Im Mittelpunkt dieses zweiten Bandes steht die Darstellung der charakteristischen Mechanismen der Selbstkonzeptentwicklung und der differenzierten Zusammenhänge mit dem Sportengagement, um empirisch und schulpädagogisch gestützte Schlussfolgerungen für den Sportunterricht zu empfehlen.
Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers
by Benjamin AlamarData and analytics have the potential to provide sports organizations with a competitive advantage both on and off the field. Yet even as the use of analytics in sports has become commonplace, teams regularly find themselves making big investments without significant payoff.This book is a practical, nontechnical guide to incorporating sports data into decision making, giving leaders the knowledge they need to maximize their organization’s investment in analytics. Benjamin C. Alamar—a leading expert who has built high-performing analytics groups—surveys the current state of the use of data in sports, including both specifics around the tools and how to deploy them most effectively. Sports Analytics offers a clear, easily digestible overview of data management, statistical models, and information systems and a detailed understanding of their vast possibilities. It walks readers through the essentials of understanding the value of different types of data and strategies for building and managing an analytics team. Throughout, Alamar illustrates the value of analytics with real-world examples and case studies from both the sports and business sides.Sports Analytics has guided a range of sports professionals to success since its original publication in 2013. This second edition adds examples and strategies that focus on using data on the business side of a sports organization, provides concrete strategies for incorporating different types of data into decision making, and updates all discussions for the rapid technological developments of the last decade.
Sports Science in India: Practice and Perspective (Routledge Research in Sport and Exercise Science)
by Martin Toms Meenu Dhingra Pralay MajumdarSports Science in India: Practice and Perspective brings together key Indian academics and experts in the field of sports science (in its broadest sense) to produce summaries of the existing international research in fundamental topics of sport science with a focus on India in such a way that it can be used by students, researchers, and practitioners to help develop these areas in both an applied and a theoretical level.Sports Science in India: Practice and Perspective reflects the increase in sport science research that is being undertaken and published in India. While not intended to be sport specific, this new book contains particular cases of how sports science is applied in some sporting contexts in the Indian region—in that way, it is meant to be a seminal foundation book for those engaged with and studying sports science and is the first explicit inter-disciplinary publication examining sports science in India.This new research volume provides a crucial and timely contribution to the developing field and will bring in an essential Indian context and perspective to the areas of sports science research from the international as well as the specific context of India and will be critical reading for both researchers and students alike in the fields of Sport Science, Physical Education, Sport Technology, and Sport Coaching.
Sports Sponsoring: Requirements and Practical Examples for Successful Partnerships
by Manfred Bruhn Peter RohlmannThis book provides basic knowledge and understanding for successful sports sponsorship. The structure of the book is based on the individual phases of analysis, planning, implementation and monitoring of sponsorship concepts. The planning process with its individual phases is presented as an introduction to the classification of sponsorship as an element of sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition, target group planning, strategic orientation, budgeting, selection of sponsorships, integration into the communication and sponsorship mix, design of sponsorships, success control, legal aspects, services of sports agencies and trends in the use of sports sponsorship are the subject of detailed treatment. In a concluding chapter, the 2022 FIFA World Cup is used as an opportunity to highlight the critical points of contention in the discussion about sports sponsorship of major events. The question of conclusions for future sporting events is also raised. In order to not only propagate a tangible practical relevance, but to have it underpinned by experts, the authors have agreed to cooperate with the sponsorship association S20 - The Sponsors' Voice with regard to the inclusion of case studies in the book. Swiss companies also took part in the case studies. Numerous examples - such as Allianz SE, Bell Food Group AG, Deutsche Kreditbank AG (DKB), Deutsche Telekom AG, HypoVereinsbank/UniCredit Bank AG, ING Deutschland, Mercedes-Benz AG, Novartis International AG, Penny Markt GmbH (REWE Group), Raiffeisen Schweiz, Viessmann Climate Solutions SE, Warsteiner Brauerei Haus Cramer KG - illustrate what successful sports sponsorship can look like and provide concrete suggestions for its implementation in everyday life.