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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
by Basant RathoreThis book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning – like media mix selections, media vehicle selections and media buying across all types of media.This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns
by Rupert Morrison Jon AndrewStrategic Value Creation shows how senior business leaders can design and execute a data-driven strategy for their organizations to ensure that value creation is focused on the customer segments most integral to business success.Value creation underpins any successful business and businesses that fail to create unique value for their customers will struggle to survive. This book demonstrates how to recognize when strategy, thinking and actions are flawed, how to correct these and how to devise and implement an effective strategy that unlocks the power of value creation. It provides the practical tools necessary to put strategic theories and frameworks into practice and explains the data needed at every step.Strategic Value Creation shares the powerful 4Ds framework for strategy execution: Diagnose today, Design tomorrow, Draw the plan and Deliver with data. This framework outlines how to use data for diagnosis, analyse value factors for customer segmentation, determine the value factors their customers value the most and ensure differentiation from competitors. It also covers how to track and measure performance against stated objectives and risks, improve board packs, board back commentary and board meeting effectiveness, and capture and categorize actions, ensuring they are managed effectively.
Strategisches Management: Grundlagen – Prozess – Implementierung
by Martin K. Welge Marc Eulerich Andreas Al-LahamDie achte, überarbeitete und erweiterte Auflage des renommierten Lehrbuches führt in das gesamte Spektrum des Strategischen Managements ein. Nach einem Überblick über theoretische Ansätze wird der Prozess des Strategischen Managements mit seinen Aufgabenbereichen ausführlich beschrieben. Aktuelle Themengebiete, wie beispielsweise Nachhaltigkeit/ESG oder Digitalisierungsstrategien, wurden hinzugenommen. Zu den Besonderheiten des Lehrbuches zählen die Integration ressourcenorientierter und wertorientierter Aspekte der strategischen Unternehmensführung sowie die Berücksichtigung empirischer Forschungsergebnisse der internationalen Strategieforschung.
Strategizing With Institutional Theory (Elements in Business Strategy)
by null Harry SminiaThis text consults seven variants of institutional theory to explore how these can be applied to strategic management. These variants are New Institutional Economics, Old Institutionalism, New Institutionalism, institutional entrepreneurship and change, intra organizational institutionalization, institutional logics, and institutional work. In doing so, three strategic management styles are distinguished: competitiveness based strategic management, legitimacy based strategic management, and performativity based strategic management. While the competitive based style sees institutional theory submitting to mainstream strategy research, offering additional variables and considerations to explain competitive advantage, the legitimacy based style makes institutional theory a strategy theory in its own right by providing an explanation for an organization's viability that emphasizes legitimacy over competitive advantage. The performativity based style is an even more radical departure from mainstream strategizing by purporting that a future is actively created with organizations making contributions as emerging issues are being dealt with.
Strawberry Field Girls at War
by Karen DicksonA brand new wartime saga, perfect for fans of Rosie Goodwin and Val WoodSummer, 1916 Despite the misery of war in the air, some things in the small hamlet of Strawbridge remain unchanged. The strawberry harvest is nearly ready and friends Leah, Alice and Dora still have each other. Before the war, the three women had found a tentative happiness but now war has torn their lives apart. Each woman must learn to live with their new life at war, dealing with the absence of their loved ones and finding courage in the hardest of times…
Street, Text, and Representation in African American Literature: Urban Writing/Dwelling (Routledge Studies in African American Literature)
by Mattius RischardComprehensive and comparative, this volume investigates African American street novelists since the Chicago Black Renaissance and the semiotic strategies they employ in publication, consumption, and depiction of street life. Divided into three chapters, this text analyzes the content, style, and ethics of “street” narrative through a discursive/rhetorical lens, exploring the development of street literature’s formal and contextual concerns to resolve the sociocultural and political questions surrounding cultural work. The book also gives emphasis to “text” or (post)structural literary analysis by answering questions about the genre’s aesthetic and linguistic techniques that respond to the injustices of urban planning. The last chapter, “Representation,” investigates the phenomenological hermeneutics of more recent street literature and its satire, highlighting the political stakes for authorship, credibility, and subjectivity. Through historical and contemporary studies of urban space, Blackness, and adaptations of street literature, this work attempts to network activists, artists, and scholars with the greater reading public by providing a functional ontology of reading the inner city.
Streetscapes of War and Revolution: Prague, 1914–1920 (Studies in the Social and Cultural History of Modern Warfare)
by null Claire MorelonPrague entered the First World War as the third city of the Habsburg empire, but emerged in 1918 as the capital of a brand new nation-state, Czechoslovakia. Claire Morelon explores what this transition looked, sounded and felt like at street level. Through deep archival research, she has carefully reconstructed the sensorial texture of the city, from the posters plastered on walls, to the shop windows' displays, the badges worn by passers-by, and the crowds gathering for protest or celebration. The result is both an atmospheric account of life amid war and regime change, and a fresh interpretation of imperial collapse from below, in which the experience of life on the Habsburg home-front is essential to understanding the post-Versailles world order that followed. Prague is the perfect case study for examining the transition from empire to nation-statehood, hinging on revolutionary dreams of fairer distribution and new forms of political participation.
Strengthening Campus Communities Through the Truth, Racial Healing, and Transformation Framework
by Tia Brown McNairThis edited volume encourages and informs the transformational steps needed for a better, more equitable future for all. These efforts, being led by higher education institutions, complement existing diversity, equity, and inclusion initiatives and are part of the W. K. Kellogg Foundation’s national Truth, Racial Healing, and Transformation™ effort.The American Association of Colleges and Universities is partnering with higher education institutions to develop TRHT Campus Centers dedicated to erasing barriers to equal treatment and opportunity on campuses, in communities, and throughout the nation at large. The narratives in this book include case study essay contributions from current TRHT Campus Centers that offer practical examples for translating the TRHT Framework into replicable strategies to inform constructive change. Contributions are drawn from a breadth of institution types including community colleges, liberal arts colleges, HBCUs, minority-serving institutions, faith-based institutions, regional comprehensives, and large research universities.Timely, powerful, and well-supplied with practical strategies, this book is an ideal guide for any college educator interested in diversity, equity, inclusion, and belonging; student leadership development; and models for institutional, structural, and systemic change.
Strengthening Social Protection to Pave the Way for Technological Innovation: Evidence From The U. S. (Imf Working Papers)
by BrolloA report from the International Monetary Fund.
Streptococcus suis: Methods and Protocols (Methods in Molecular Biology #2815)
by Jesús Arenas BustoThis volume covers the classic and new techniques used to study the zoonotic pathogen Streptococcus suis. The chapters in this book cover are organized in four sections and cover topics such as techniques for cultivation, isolation, typing of S. suis biofilm formation and genetic manipulation; analysis of antibiotic resistance and transference; detection in pigs and infection models; and evaluation of economic impact and prevention. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Comprehensive and thorough, Streptococcus suis: Methods and Protocols is a valuable resource for both novel and expert researchers who want to expand their knowledge of this important field.
Stress Biology in Photosynthetic Organisms: Molecular Insights and Cellular Responses
by Arun Kumar MishraThis book explores the intricate mechanisms underlying the stress responses of phototrophs, which play a critical and foundational role in shaping and sustaining life on Earth.The photoautotrophic entities encounter a spectrum of natural and anthropogenic stresses, inducing a multitude of responses at the physiological, biochemical, genetic, and developmental levels. The comprehension of how these phototrophs adeptly counter stressors transcends mere scientific pursuit; it stands as an essential endeavor for predicting their adaptability in an ever-evolving world and, crucially, for conserving our delicate ecosystems. The book will shed light on the sophisticated interplay of stress signaling pathways and the nuanced engagement of stress-responsive hormones within these life forms. Furthermore, it unveils the cryptic genetic and epigenetic controls dictating stress-related gene expression, yielding profound insights into the enduring recollection of their responses to environmental challenges.This book is an essential read for researchers, educators, and students alike. It offers a comprehensive panorama of stress biology, unveiling the innermost mechanisms at play within photosynthetic organisms discussing their resilience and adaptation.
Structural Analysis of Social Behavior (SASB): A Primer for Clinical Use
by Kenneth L. Critchfield PhD Dr. Lorna Smith Benjamin PhDStructural Analysis of Social Behavior (SASB) helps clinicians and researchers make objective assessments of relationship patterns, and enables clients to improve their social interactions. SASB can help identify connections between clients' current symptoms, and their current and historical relationship patterns. The SASB coding system serves as the basis for case formulation, which in turn informs the choice of interventions used in a variety of therapeutic approaches. SASB can also be used to evaluate the effectiveness of interventions, thus keeping therapy on track. This book summarizes over 50 years of research and clinical practice with SASB, and demonstrates how it can be used with any therapeutic approach. It has been traditionally used with patients who are comorbid, often rehospitalized, dysfunctional, and suicidal, although it can be used with any clinical population. SASB offers providers a therapy compass that helps clarify where the client is now, and pointing in the direction they need to go in order to reach their therapy goals.
Structural Dynamics
by Einar N. StrømmenThe first part of this book covers the general theory of structural dynamics, in a calculous format as well as a finite element formulation. Secondly, it contains methods of eigenvalue calculations of civil engineering structural systems. And third, it contains a major part covering dynamic displacement response calculations as induced by earthquake, turbulent wind, vortex shedding and moving vehicles, enabling the designer to evaluate structural safety from the effects of fluctuating internal forces.The general theory contains comprehensive development of the principle of virtual displacements, as well as the Galerkin solution to eigenvalue problems. A separate chapter has been dedicated to the suspension bridge. The theory of single or multiple tuned mass dampers is included, a theory not presented elsewhere.The book contains a chapter covering the theory of structural damping, as well as comprehensive data of the structural damping properties that are necessary forany dynamic response calculation. The book is intended for students as well as practising engineers. It contains numerous relevant examples, covering numerical solutions that are well suited for computer programming.
Structural Information and Communication Complexity: 31st International Colloquium, SIROCCO 2024, Vietri sul Mare, Italy, May 27–29, 2024, Proceedings (Lecture Notes in Computer Science #14662)
by Yuval EmekThis book constitutes the refereed proceedings of the 31th International Colloquium on Structural Information and Communication Complexity, SIROCCO 2024, held in Haifa, Israel in May 2024. The 24 full papers and 6 short papers presented in this book were carefully reviewed and selected from 49 submissions. SIROCCO is devoted to the study of the interplay between structural knowledge, communication, and computing in decentralized systems of multiple communicating entities. Special emphasis is given to innovative approaches leading to better understanding of the relationship between computing and communication.
Structural System Analysis: Su-Field Analysis. TRIZ
by Vladimir PetrovThis book provides a comprehensive exploration of SU-Field Analysis, a groundbreaking framework that delves into the intricate realms of fields, substances, and interactions. It commences with an introduction to the fundamental concepts (Chapter 1), followed by an elucidation of the basic configurations (Chapter 2) and an in-depth examination of various SU-Field systems (Chapter 3). Within Chapter 3, the text delves into the SU-Field model for fields, types of SU-Field systems for measurement and detection, and various SU-Field models. Subsequently, the book delves into the critical subject of eliminating harmful interactions (Chapter 4), discussing trends, introducing innovative solutions like S3, and exploring the use of substances and fields to decelerate detrimental effects. In Chapter 5, the focus shifts to finding desired effects, while Chapter 6 unveils the Law of Increasing Degree of SU-Field, elucidating its general trends and the forcing of substances and fields. Further insights into this law are presented in Chapter 6.4. Additionally, the book touches upon SU-Field Analysis in the context of information systems (Chapter 7) and introduces a new SU-Field structure (Chapter 8). The latter includes discussions on general concepts, parametric analysis, patterns of control elements, energy and information control, knowledge development, and structural analysis of information processing systems. Throughout, the book offers readers a comprehensive and detailed understanding of SU-Field Analysis, making it an invaluable resource for those seeking to explore this groundbreaking field.
The Structure of Ideas: Mapping a New Theory of Free Expression in the AI Era
by Jared SchroederIn his historic 1919 dissent, Justice Oliver Wendell Holmes named, and thus catalyzed the creation of, the marketplace of ideas. This conceptual space has, ever since, been used to give shape to American constitutional notions of the freedom of expression. It has also eluded clear definition, as jurists and scholars have contested its meaning for more than a century. In The Structure of Ideas, Jared Schroeder takes on the task of mapping the various iterations of the marketplace, from its early foundations in Enlightenment beliefs in universal truths and rational actors, to its increasingly expansive parameters for protecting expression in the arenas of commercial, corporate, and online speech. Schroeder contends that in today's information landscape, marked by the rapid emergence of artificial intelligence, the marketplace is failing to provide a space where truths succeed and falsity fails. AI and networked technologies have thoroughly overpowered all traditional pictures of the marketplace up to now. Schroeder proposes various theoretical interventions that would revise the marketplace for the current moment, and concludes by describing a new space built around algorithms, AI, and virtual communication.
Stuart Woods' Smolder (A Stone Barrington Novel #65)
by Brett BattlesIn this latest adrenaline-fueled adventure in the #1 New York Times bestselling series, Stone Barrington faces his most vindictive threat yet.Finally enjoying some downtime in Santa Fe, Stone Barrington agrees to attend an art exhibit with a dear friend. There, he encounters an intriguing woman who is on the trail of a ring of art thieves. Always one to please, Stone offers his help.From Santa Fe to Los Angeles, it quickly becomes clear that her investigation has links to Stone—particularly to rare Matilda Stone art, his mother&’s paintings. And when old grudges come to light, Stone is forced to reckon with a familiar enemy. Stone must act fast before whoever is out to get him finally closes in on him . . . for good.
Student Assessment: Better Evidence, Better Decisions, Better Learning
by Douglas Fisher Nancy Frey Dylan WiliamFuel student-driven success and enhance learning with better assessment What if there was a better way to collect and interpret assessment data that could strengthen the link between teaching and learning? Student Assessment: Better Evidence, Better Decisions, Better Learning is the innovative guide to show you how it′s done and done right. This unique book offers a new assessment model focused on decision-driven data collection and provides an arsenal of tools for collecting better evidence to increase student learning. You will learn: the importance of assessment in the teaching and learning process what a decision-driven data collection assessment model looks like and how it differs from a more traditional data-driven decision-making model how to effectively establish learning intentions and success criteria within assessments to actively engage students in their own learning how to implement an array of assessment tools that yield better evidence and improve decision-making how to address the challenge of ensuring authenticity in students′ responses when AI-generated content is becoming more common With this guide in hand, you′ll be ready for a better approach to assessment—armed with practical tools and strategies to ensure students can analyze, synthesize, adapt, critique, and most importantly, take charge of their own learning.
Student Assessment: Better Evidence, Better Decisions, Better Learning
by Douglas Fisher Nancy Frey Dylan WiliamFuel student-driven success and enhance learning with better assessment What if there was a better way to collect and interpret assessment data that could strengthen the link between teaching and learning? Student Assessment: Better Evidence, Better Decisions, Better Learning is the innovative guide to show you how it′s done and done right. This unique book offers a new assessment model focused on decision-driven data collection and provides an arsenal of tools for collecting better evidence to increase student learning. You will learn: the importance of assessment in the teaching and learning process what a decision-driven data collection assessment model looks like and how it differs from a more traditional data-driven decision-making model how to effectively establish learning intentions and success criteria within assessments to actively engage students in their own learning how to implement an array of assessment tools that yield better evidence and improve decision-making how to address the challenge of ensuring authenticity in students′ responses when AI-generated content is becoming more common With this guide in hand, you′ll be ready for a better approach to assessment—armed with practical tools and strategies to ensure students can analyze, synthesize, adapt, critique, and most importantly, take charge of their own learning.
The Student Leadership Challenge: Five Practices for Becoming an Exemplary Leader (J-B Leadership Challenge: Kouzes/Posner)
by James M. Kouzes Barry Z. PosnerA brand new edition of the bestselling book that helps students and young people to develop critical leadership skills The Student Leadership Challenge is based on four decades of research on what people are doing when at their personal-best as leaders. With an approach tailored specifically to young and emerging leaders, this guide introduces The Five Practices of Exemplary Leadership operating system, incorporating stories of leadership development from real students, as well as reflective and critical thinking activities at the end of each chapter. Readers will have opportunities to engage in each of The Five Practices, building leadership skills that translate to real world applications. This fourth edition has been updated with new stories about topics critical to today's youth, including climate change, social justice, mental health, and virtual learning. Included with the book is access to the online Student Leadership Practices Inventory, so readers can achieve insight into their current leadership skills. Learn The Five Practices of Exemplary Leadership, and how they help you succeed while in school and in life Get inspired by stories of students around the world who exhibit exemplary leadership Practice critical leadership behaviors and engage in thought-provoking reflections Assess your own potential with the Student Leadership Practices Inventory As a result of reading and interacting with The Student Leadership Challenge, readers will emerge with a concrete leadership framework and new skills that they can take with them, wherever the future leads.
Student Workbook for Phlebotomy Essentials
by Ruth E. McCallDesigned to be used with Phlebotomy Essentials, Eighth Edition by Ruth McCall, the Student Workbook is a valuable learning resource that will help students master the principles of phlebotomy by reinforcing key concepts and procedures covered in the textbook. The Workbook offers a variety of exercises and tools to make it easy and fun for students to understand and retain essential information and enhance critical thinking skills.The Workbook provides students with chapter-by-chapter exercises to reinforce text material, assessment tools to evaluate skills, realistic scenarios to gauge their grasp of key concepts, and skills logs to chart progress. It also includes key terms matching exercises, chapter review questions, crossword puzzles, skills and knowledge drills, requisition activities, cases studies, and procedure evaluation forms.
Studieren kann man lernen: Mit weniger Mühe zu mehr Erfolg
by Kira KlenkeLeichter, selbstbewusster und stressfreier lernen mit deutlich besseren NotenSind Sie lustlos und unmotiviert in Ihrem Studium? Oder gehören Sie zu den Arbeitstieren, die unter der Workload vergessen zu leben?Dieser Ratgeber entlarvt irreführende Lernmythen und vermittelt Motivationshilfen, Lerntechniken und mentale Tricks, die Sie so an der Uni nicht lernen. In jedem Kapitel finden Sie auf einen Blick eine Übersicht der Lernziele am Anfang und eine Checkliste mit Tipps für die praktische Umsetzung am Ende.Erfahren Sie, wie Sie• leichter lernen als bisher, motiviert und effektiv,• Glaubenssätze, die Ihr Lernen behindern, aufdecken und upgraden,• Selbstzweifel und Ängste überwinden,• sich motivierend kraftvolle Ziele fürs Studium setzen - und sie auch erreichen,• Schreibhemmungen überwinden und mühelos gute Texte verfassen.Nach dem Erfolg der früheren fünf Auflagen wurde die aktuelle, überarbeitete sechste Auflagedurch Lern-Meditationen ergänzt, abrufbar mit der App SN More Media. Diese Audios führen Sie schnell in einen entspannten Zustand, in dem das Gedankenkarussell im Kopf zur Ruhe kommt, und helfen Ihnen, selbstbewusst, motiviert und leichter zu studieren.
Studies in Hysteria
by Sigmund Freud A. A. Brill Joseph BreuerDiscover the foundational work that laid the groundwork for modern psychoanalysis with Studies in Hysteria, co-authored by Joseph Breuer and Sigmund Freud. This seminal book explores the mysterious and often misunderstood condition of hysteria, providing groundbreaking insights into the human psyche and the development of psychoanalytic theory.Published in 1895, Studies in Hysteria presents a series of detailed case studies and theoretical essays that delve into the symptoms, causes, and treatment of hysteria. Breuer and Freud’s collaborative effort marks a pivotal moment in the history of psychology, offering a new perspective on the connection between mind and body.Joseph Breuer, a renowned physician, and Sigmund Freud, then an emerging neurologist, explore the use of "talking cure" or cathartic method as a therapeutic technique. They detail how repressed emotions and traumatic experiences can manifest as physical symptoms, and how bringing these unconscious memories to consciousness can lead to healing. The book includes the famous case of Anna O., whose treatment by Breuer is considered a landmark in the history of psychoanalysis. This and other case studies illustrate the complex interplay between psychological and physical symptoms and demonstrate the efficacy of psychoanalytic techniques.Studies in Hysteria is not only a cornerstone of psychoanalytic literature but also a fascinating read for anyone interested in the history of psychology, the origins of therapeutic practice, and the intricate workings of the human mind.Join Joseph Breuer and Sigmund Freud in exploring the early stages of psychoanalytic thought and uncovering the hidden depths of the human psyche. Studies in Hysteria is a timeless exploration of the mind that remains relevant and influential over a century after its publication.
Studies in Silk Road Archaeology
by Nai XiaThis book is a collection of Nai Xia’s quintessential works on Silk Road studies. A key resource in the field of Silk Road Archaeology, it features in-depth content, a broad range of material, careful textual research, and meticulous analysis. With thorough investigations of foreign coinage, silk textiles, and artifacts with foreign styles excavated in different parts of China, it explores the exchange between ancient China and Central Asia, Western Asia, and Europe. In particular, this book provides detailed descriptions of the economic and cultural ties between ancient China, Pre-Islamic Arabia, the Sasanian Empire, and the Byzantine Empire. The research propounds innovative theories on the history and evolution of East-West transportation routes, i.e., the overland Silk Road and the Maritime Silk Road. Based on the study of ancient relics and excavated artifacts, it points out that cultural exchange along the Silk Road was never unilateral, but instead, mutual influence and cooperation were obvious. Since ancient times, countries along the Silk Road have had a tradition of amicable foreign relations and the promotion of common interests. The book is intended for academics, scholars and researchers.
Studies of Life Positioning: A New Sociocultural Approach to Psychobiography (ISSN)
by Jack MartinThis book illustrates how Life Positioning Analysis can be used as a theoretical and methodological approach to sociocultural psychobiography.Life positioning psychobiography studies lives as they unfold within a world of interactivity. It recognizes and portrays us as social beings embedded and developing within our life relationships and circumstances and striving to make something of our lives. Here, Jack Martin presents both single-subject and dual-subject studies of social psychologist Stanley Milgram, former Canadian Prime Minister Pierre Elliott Trudeau, existential humanist Ernest Becker, American heiress and child advocate Dorothy Burlingham and her life partner, renowned psychoanalyst Anna Freud, and indigenous athlete Jim Thorpe and his college coach Glenn “Pop” Warner. These case studies provide vividly memorable demonstrations of how we are positioned by circumstances and others, and come to position ourselves as socioculturally constituted, psychological persons. In so doing, they offer a systematic framework for studying the lives of people that shows sociocultural and social psychological development without resorting to mentalistic theories, concepts, and interpretations.The book will be of interest to students and scholars in areas related to sociocultural and developmental psychology, the psychology and sociology of personhood, theoretical psychology, qualitative methodology, and social science and life writing more generally.