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Entrepreneurial Thinking: Mindset in Action
by Suzanne Mawson Lucrezia CasulliEntrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of ‘heroic’ entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world. Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School. Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Entrepreneurs: Talent, Temperament, Opportunity and Mindset
by John Thompson Bill BoltonWhat does it take to be – or to become – a successful entrepreneur? Are there specific personality types that are best suited to entrepreneurship? And can these types, or rather the attributes that combine to forge them, be learned or acquired? In this book, John Thompson answers these questions – and many more – to let the reader see through the eyes of the entrepreneur. Entrepreneurs: Talent, Temperament, Opportunity and Mindset introduces the world of entrepreneurship from a person-centred perspective. Part 1 builds an understanding of the entrepreneur as a person based on the key factors of talent and temperament – a unique framework for understanding and exploiting entrepreneurial opportunities. Part 1 also explores the entrepreneurial mindset and how it can be honed and strengthened. The process of starting and growing a business is then described in detail in Part 2, which also examines entrepreneurship in the context of opportunity and strategy. Part 3 introduces the infrastructure and environment in which the entrepreneur has to operate and tells the stories of famous entrepreneurs through dozens of case vignettes, including classic figures such as Henry Ford, through to social entrepreneurs and even anti-social entrepreneurs such as Al Capone! This insightful, empirically-based take on the entrepreneur provides students with an accessible and original way into entrepreneurship. Whatever their background, students at all levels will value the author’s accessible writing style and invaluable insights.
Entrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts (ISSN)
by Denis Hyams-Ssekasi Robert James CrammondEntrepreneurship Education and Internationalisation: Cases, Collaborations and Contexts provides a wide-ranging overview of entrepreneurship education today from a global perspective. Comprising three parts that address teaching and learning, support and outcomes, and strategic themes, international educators and researchers present examples of entrepreneurship education in action within many contexts. Chapters discuss across many academic fields and taught disciplines, involving many industry stakeholders concerning enterprise and business creation and development, and acknowledge policy and policymakers within local, national, and international government or educational forums.Chapters showcased within this edited book range from collaborative teaching case studies, course teaching styles and assessment strategies, and display links with national or international industry partners. Furthermore, incubation opportunities, examples of accelerator and university start-ups or spinouts, cross-continent partnerships for entrepreneurship, and other relevant enterprising activity between universities and industry or societal groups are also examined and appreciated.
Entwined Homelands, Empowered Diasporas: Hispanic Moroccan Jews and Their Globalizing Community (Sephardi and Mizrahi Studies)
by Aviad MorenoEntwined Homelands, Empowered Diasporas explores how the 30,000 Jews in northern Morocco developed a sense of kinship with modern Spain, medieval Sepharad, and the broader Hispanophone world that was unlike anything experienced elsewhere. The Hispanic Moroccan Jewish diaspora, as this group is often called by its scholars and its community leaders, also became one of the most mobile and globally dispersed North African groups in the twentieth century, with major hubs in Venezuela, Argentina, Brazil, Peru, Spain, Israel, Canada, France, and the US, among others.Drawing on an array of communal sources from across this diaspora, Aviad Moreno explores how narratives of ancestry in Spain, Israel, Morocco, and several Latin American countries interconnected the diaspora, empowering its hubs across the globe throughout the twentieth century and beyond.By investigating these mechanisms of diaspora formation in a small community that once shared the same space in Morocco,Entwined Homelands, Empowered Diasporas challenges national accounts of the broader Jewish diasporas and adds complexity to the annals of multilayered ethnic communities on the move.
Environmental Activism and Global Media: Perspective from the Past, Present and Future (Springer Studies in Media and Political Communication)
by Pardeep Singh Bendangwapang Ao Dr MedhaviThis scholarly work discusses the historical, contemporary, and prospective dimensions of environmental activism and its intersection with global media. It provides a comprehensive view of the pivotal role played by the media in shaping awareness concerning environmental challenges and catalyzing actions to address them. Drawing upon the insights of an interdisciplinary cohort of scholars, the book systematically examines the diverse aspects of the nexus between media and environmental activism. Chapter contributions establish the foundational framework for comprehending how media as a whole lend support to activism; delineate the historical trajectory of environmental activism; the construction of narratives within the political, economic, and social domains of society; scrutinize the function of mass media within the context of globalization, digitization, and social media; and elucidate how governance structures influence the environmental activism process. By introducing readers to the basic narrative in environmental activism, globalization, and media, this book will be an important source of information for researchers, academicians and students engaged in various interdisciplinary studies linked to media, environment and activism.
Environmental Awareness in Preschool Children’s Drawings: A Global Perspective (International Explorations in Outdoor and Environmental Education #14)
by Mohamed Mliless Mohammed Larouz Diego Luis Forte Huda Fadhil Halawachy Handoko Handoko Clara D. S. Vande-GumaThis edited volume investigates multiple perspectives of environmental meaning-making among children by evaluating preschool children’s drawings on the environment. It critically traces the formation of early attitudes towards the environment before children’s exposure to formal environmental education. Similarities and differences are explored among preschool children's drawings across diverse cultural and geographic backgrounds. Over five sections covering Morocco, Indonesia, Nigeria, Iraq, and Argentina, each one examines the factors affecting children's environmental drawings, such as age, gender, and geography. Using different theoretical frameworks, the chapters are written by researchers of environmental discourse and ecolinguistics with a background knowledge in environmental studies from a social science perspective. This book is of interest to researchers interested in ecolinguistics and socio-semiotics fields of study. This seminal book also paves the way for further research on preschool environmental education.
Environmental Governance, Ecological Remediation and Sustainable Development: Selected Papers from 2023 3rd International Conference on Environmental Pollution and Governance (ICEPG 2023) (Environmental Science and Engineering)
by Mohammed J. K. Bashir Dongfei HanThe book focuses on environmental monitoring, pollution discharge control and management, environmental pollution governance, ecological remediation technology, and environmental sustainability. With the rapid growth of global population and the development of industry and cities, environmental pollution problems are becoming increasingly serious, affecting people's lives and social development. In order to protect the environment and achieve sustainable ecological development, we need to maintain research on environmental pollution governance and ecological remediation. This book aims to promote scientific information interchange between scholars from the top universities, research centers, and high-tech enterprises working all around the world and is a valuable resource for those in both academia and industry.
Environmental Health and Occupational Safety
by Pankaj GuptaThe scope of occupational safety and health (OSH) has evolved gradually and consistently in response to variations that are socio-political or scientific, or generated by profit-seeking. In recent years, globalization of the world’s economies and its impacts have been recognized as the greatest force for change in the domain of the workplace, and accordingly in the scope of OSH, both in positive and negative ways. OSH is a key element in achieving suitable working conditions and safety cultures. Environmental Health and Occupational Safety is a quick, easy-to-consult comprehensive overview of the issues pertaining to environmental health, and OSH. This book equips readers with occupational health risks and hazardous environments encountered in various industrial and workplace settings besides providing basic information on issues related to technology, management, regulatory compliance, and important topics like air, water, and vector-borne diseases. Features: • Clearly explains the key concepts of environmental health and OSH, and explores the benchmarks in the history of OSH. • Talks about OSH as a sub-discipline of environmental health and its association with other disciplines. • Comprehensive coverage of technical and scientific ideas underlying regulatory requirements and elucidates diverse facets of environmental health and OSH using flow charts and tabulations. • The fact file at the beginning of each chapter highlights the key points on the themes covered in the chapter. This book serves as a reference book for advanced students and researchers in the disciplines of environmental sciences, environmental health, eco-toxicology, pharmacology, public health, and OSH, as well as industry and government departments dealing with environmental regulations and directives.
Environmental History, volume 29 number 3 (July 2024)
by Environmental HistoryThis is volume 29 issue 3 of Environmental History. Environmental History (EH) is the world’s leading scholarly journal in environmental history and the journal of record in the field. Scholarship published in EH explores the changing relationships between humans and the environment over time. This interdisciplinary journal brings together insights from geography, anthropology, the natural sciences, and many other disciplines to inform historical scholarship.
Environmental Sociology and Social Transformation: Key Issues (ISSN)
by Rolf Lidskog Magnus BoströmEnvironmental Sociology and Social Transformation demonstrates how sociological theory and research are critical for understanding the social drivers of global environmental destruction and the conditions for transformative change.Written by two professors of sociology who are deeply involved in the international community of environmental sociology, Magnus Boström and Rolf Lidskog argue that we need to better understand society as well as the fundamentally social nature of environmental problems and how they can be addressed. The authors provide answers to why so many unsustainable practices are maintained and supported by institutions and actors despite widespread knowledge of their negative consequences. Employing a pluralistic sociological approach to the study of social transformations, the book is divided into five key themes: Causes, Distributions, Understandings, Barriers, and Transformation. Overall, the book offers an integrative and comprehensive understanding of the social dimension of (un)sustainability, societal inertia, and conditions for transformative change. It provides the reader with references from classic and contemporary sociology and uses pedagogical features including boxes and questions for discussion to help embed learning.Arguing that a broad and deep social transformation is needed to avoid a global civilization crisis, Environmental Sociology and Social Transformation will be a great resource for students and scholars who are exploring current environmental challenges and the societal conditions for meeting them.
Environmental Systems and Societies for the IB Diploma (For the IB Diploma)
by Virginia D'Britto Öykü Dulun Emma Shaw Joseph CazabonDeveloped in cooperation with the International Baccalaureate® Ensure full coverage of the updated syllabus with a coursebook that implements inquiry-based and conceptually-focused teaching and learning, written by highly experienced global authors. - Explore the three key concepts in the new course: perspectives, systems and sustainability which allow students to deepen their understanding and make interdisciplinary connections throughout, with HL content clearly signposted. - Prepare students for assessment with a range of options: exam-style questions, top tip boxes and hints to help avoid common mistakes. - Integrate TOK into lessons and create opportunities for cross-curriculum study with case studies, real world examples and up-to-date data. - Provide plenty of practise with activities, review questions and chapter summaries allowing students to recap themes and test knowledge. - Enable students to feel confident in course terminology with ESL support, definitions, key terms and a glossary.
Environmental Systems and Societies for the IB Diploma (For the IB Diploma)
by Virginia D'Britto Öykü Dulun Emma Shaw Joseph CazabonDeveloped in cooperation with the International Baccalaureate® Ensure full coverage of the updated syllabus with a coursebook that implements inquiry-based and conceptually-focused teaching and learning, written by highly experienced global authors. - Explore the three key concepts in the new course: perspectives, systems and sustainability which allow students to deepen their understanding and make interdisciplinary connections throughout, with HL content clearly signposted. - Prepare students for assessment with a range of options: exam-style questions, top tip boxes and hints to help avoid common mistakes. - Integrate TOK into lessons and create opportunities for cross-curriculum study with case studies, real world examples and up-to-date data. - Provide plenty of practise with activities, review questions and chapter summaries allowing students to recap themes and test knowledge. - Enable students to feel confident in course terminology with ESL support, definitions, key terms and a glossary.
Environmental Transition and Technological Change Transition
by Smaïl Aït-El-HadjFaced with the scale and intensity of the ecological crisis, environmental transition is underway, consisting of a first phase of technological mutation, aimed at replacing technologies harmful to the environment with those which have no destructive effects on the earth system and its equilibrium. This book examines the roots of the concept of environmental transition, identifying and characterizing the negative effects of technology on the environmental crisis. We will then identify the technological mutations that have the potential to contribute to environmental transition, and demonstrate how these changes are already forming part of a new emerging "technological system". We will conclude by addressing the question of the limits of technological responses to the environmental crisis, demonstrating the importance of the dimensional factors of human activity and weight of growth in this crisis, thus raising the issue of global reconsideration, with reference to the place and articulation of human activity in the Earth system.
Enzymes and Drugs
by Serge Kirkiacharian Julien DumondEnzyme dysfunction, an essential catalyst for the smooth running of biochemical reactions and the maintenance of vital processes, is at the root of many pathologies that have paved the way for the development of numerous drugs. Aimed at pharmacists, biologists, biochemists, doctors, veterinarians, medicinal chemists and students from a wide range of disciplines, Enzymes and Drugs brings together, for the first time, extensive documentation highlighting the relationships between a large number of drugs and enzymes. The book also highlights new prospects for therapeutic discoveries offered by enzyme targeting. Numerous applications have been developed thanks to strategies for studying enzyme inhibition or activation, as well as the development of allosteric effectors, presented with their advantages and disadvantages. Various rare diseases, known as "orphan" diseases, have resulted from enzyme deficiency or absence. For their treatment, the introduction of substitute enzymes has led to major therapeutic advances.
Ephesus, and the Temple of Diana
by Edward Falkener"Ephesus, and the Temple of Diana" is a captivating exploration of one of the ancient world's most magnificent cities and its renowned temple. Written by Edward Falkener, this detailed historical and archaeological study delves into the grandeur and significance of Ephesus, a prominent city of antiquity located in what is now modern-day Turkey. The book provides an in-depth examination of the Temple of Diana (Artemis), one of the Seven Wonders of the Ancient World.Falkener meticulously documents the history, architecture, and cultural importance of the Temple of Diana, presenting a comprehensive narrative that brings the ancient city to life. The author combines historical texts, archaeological findings, and his own insightful analysis to offer readers a vivid picture of Ephesus and its monumental temple. Rich with illustrations, diagrams, and detailed descriptions, this book serves as an invaluable resource for historians, archaeologists, and enthusiasts of ancient history.Through Falkener's scholarly yet accessible writing, readers will gain a profound understanding of the religious, social, and architectural achievements of Ephesus and its iconic temple. This book is an essential addition to the library of anyone interested in the wonders of the ancient world and the legacy of classical civilizations.
Epigenetics in Biological Communication
by Guenther WitzanyEvery cell, tissue, organ and organism is competent to use signs to exchange information reaching common coordinations and organisations of both single cell and group behavior. These sign-mediated interactions we term biological communication. The regulatory system that works in development, morphology, cell fate and identity, physiology, genetic instructions, immunity, memory/learning, physical and mental disease depends on epigenetic marks. The communication of cells, persistent viruses and their defectives such as mobile genetic elements and RNA networks ensures both the transport of regulatory instructions and the reprogramming of these instructions. But how are the different states of the epigenome orchestrated? The epigenetic pathways respond to various signaling cues such as DNA methylation, histone variants, histone modifications, chromatin structure, nucleosome remodeling, and epigenetic interactions. Epigenetic signals are responsible for the establishment, maintenance and reversal of transcriptional states that are fundamental for the cell's ability to memorize past events, such as changes in the external environment, socio-sphere or developmental cues. External signals trigger changes in the epigenome, allowing cells to respond dynamically. Internal signals direct activities that are necessary for body maintenance, and repairing damaged tissues and organs. With the emergence of epigenetic memory, organisms can fix historical and context dependent impressive experiences. Evolution from now on learnt to learn. Learning means organisms can avoid reproduction of always the same. This is key to adaptation. However, inheritance of acquired characteristics is only one of the many examples of the explanatory power of epigenetics. Behavioral epigenetics demonstrates the way in which environmental and social experiences produce individual differences in behaviour, cognition, personality, and mental health. This book assembles experts to outline the various motifs of all kinds of epigenetic regulation of cells throughout their lives.
Epistemologies from the Global South: Negritude, Modernity and the Idea of Africa
by Cheikh ThiamThis book argues that the pervasiveness of the modern paradigm and its corollary, the colonial matrix of power, have led scholars of Negritude to think of Leopold Sedar Senghor’s work either as an anti-thesis to the anti-Blackness constitutive of European modernity or as another manifestation of the West as subject of history. As opposed to this tradition, the book reads Negritude through the prism of endogenous African world views without the filter of the modern Western paradigm.Print edition not for sale in Sub Saharan Africa.
An Epitaph for Jezebel (The Keke McCoy Mystery Series #1)
by L. DivineNancy Drew meets P-Valley as an Atlanta reporter investigates the gruesome ritualistic murder of a dancer at the female-owned strip club where she herself worked years before. Acclaimed author L. Divine makes her adult debut in this thrilling, sexy new series for fans of My Sister, the Serial Killer by Oyinkan Braithwaite, Kirstin Chen&’s Counterfeit, and All Her Little Secrets by Wanda M. Morris. When Keke starts looking into secretive stripper Monaka's grisly death, she&’s instantly caught between her past and her present. Through The Honey Pot club owner "Honey Mama" Thiboudeaux, Keke found refuge from the streets, earned much money from her stage persona "Brandy," and got a chance at a new life all her own. Her bombshell exposé about the club launched her reporting career. But it caused a bitter, seemingly irrevocable split between her, the only family she's ever known—and Drew, the one man Keke won't admit she's never gotten over . . . At Honey Mama request's, Keke goes undercover as Brandy to find the truth before political pressures shut the progressive club down for good. But Keke has to watch more than her back when she finds Monaka had an unshakable, dangerously elusive stalker, an illicit club sideline—and vicious conflicts with rival dancers. Even more explosive, Keke's persistence is putting her at odds with Drew, now a police detective working this case . . . and the secrets she herself can no longer hide. Now with the clock fast ticking down, Keke must tantalize the killer with the one lure he—or she—can't resist. But using fantasy as a trap could put more than her pursuit of justice on the line--it risks ending her career and life for good . . .
Equalism
by Debarati DuttaHUMANITY IS THE FIRST THING.. READ AND THINK, MOTIVATE POSITIVELY, FAULT LIES IN THE BASIC CAUSE, WHICH CAUSE DEPRESSION, UNHAPPINES, ILL MENTAL HEALTH . ELEMINATE IT AND LIVE HAPPY..
The Equality of Flesh: Materialism and Human Commonality in Early Modern Culture
by Brent DawsonThe Equality of Flesh traces a new genealogy of equality before its formalization under liberalism. While modern ideas of equality are defined through an inner human nature, Brent Dawson argues that the sixteenth and seventeenth centuries conceptualized equality as an ambivalent and profoundly bodily condition. Everyone was made from the same lowly matter and, as a result, shared the same set of vulnerabilities, needs, and passions. Responding to the political upheavals of colonialism and the intellectual turmoil of new natural philosophies, leading figures of the English Renaissance, including Edmund Spenser and William Shakespeare, anxiously imagined that bodily commonality might undermine differences of religion, race, and class.As the period progressed, later authors developed the revolutionary possibilities of bodily equality even as new ideas of fixed racial inequality emerged. Some—like the utopian radical Gerrard Winstanley and the republican poet John Milton—challenged political absolutism through the idea of humans as base, embodied creatures. Others—like the heterodox philosopher Margaret Cavendish, the French theologian Isaac La Peyrère, and the libertine Cyrano de Bergerac—offered limited yet important interrogations of racial paradigms. This moment, Dawson shows, would pass, as bodily equality was marginalized in the liberal theories of John Locke and Thomas Hobbes. In its place, during the Enlightenment pseudoscientific racism would come to anchor inequality in the body. Contending with the lasting implications of material equality for modernity, The Equality of Flesh shows how increasingly vehement notions of racial difference eclipsed a nascent sense of human commonality rooted in the basic stuff of life.
Equity Issues in Chinese Higher Education Policy: A Case Study of the Enrolment Expansion Policy (ISSN)
by Hongzhi ZhangInvestigating the highly influential enrolment expansion policy in Chinese higher education, this book outlines how educational equity issues were understood and addressed in the formulation and implementation of the policy, and its impacts on the socio-economic fabric of China in the past decades.Drawing on Chinese policy documents and interviews with government and university representatives, Zhang examines the education system under the Mao era and the post-Mao era and outlines the different approaches to equity that have characterized education in China in the 20th and 21st centuries. Stephen Ball’s "policy cycle" is used as a framework to analyse the various contexts (text, discourse, and social practice) in which policy is formed. Zhang argues that education policy was not simply driven by concerns of equity but also by economic interests and political discourse. Zhang further goes on to analyse how education policy was implemented by provincial governments and highlights the tension between central policy and on-the-ground implementation.Bringing analysis of Chinese policy and research to a wider audience, this text will interest education policymakers and academics in the field of educational equity and higher education research.
ER Doc's Miracle Triplets (Buenos Aires Docs #1)
by Tina BeckettIn this first installment in the Buenos Aires Docs quartet by Tina Beckett, can a marriage be reunited when estranged spouses discover they&’re going to be parents—to triplets? TRIPLE THE SHOCK! ER doctor Isabella can&’t believe it. She&’s miraculously pregnant! With triplets… She knows she must tell her husband, Sebastián, that he&’s about to be a father. But they&’re separated, and the last time she saw him, he was departing Argentina following yet another IVF heartache. Isabella was left questioning if there would be a marriage for him to come back to. Now Seb&’s home, can they reignite their flame to secure their future as a family? From Harlequin Medical: Life and love in the world of modern medicine.Buenos Aires Docs Book 1: ER Doc's Miracle Triplets by Tina BeckettBook 2: Surgeon's Brooding Brazilian Rival by Luana DaRosaBook 3: Daring to Fall for the Single Dad by Becky WicksBook 4: Secretly Dating the Baby Doc by JC Harroway
Erfolgreiche Geschäfte in der Golfregion: Wie Exporteure mit dem Wandel in Saudi-Arabien und den Golfstaaten umgehen können
by Paul Ammann Gerald DrißnerDieses Buch zeigt, wie Unternehmen aus Deutschland, Österreich und der Schweiz in den arabischen Golfstaaten erfolgreich Geschäfte machen können. Die Region, insbesondere Saudi-Arabien, erfindet sich derzeit jenseits von Öl und Gas neu – und bietet lukrative Möglichkeiten für viele Branchen. Wie Exportunternehmen diese nutzen können, erklären die Autoren sachlich und pragmatisch. Als profunde Kenner der Golfstaaten analysieren sie ihre Beobachtungen und liefern unverzichtbare Handlungsempfehlungen sowie Insidertipps aus über 30 Interviews mit vorwiegend arabischen Managern. Ethische Fragen, die sich in dieser schwierigen Region stellen, werden nicht ausgeklammert, sondern aus verschiedenen Gesichtspunkten thematisiert. Oft unsichtbare Hürden für europäische Manager werden sichtbar gemacht. Eine Anleitung für alle, die in der Golfregion Händler suchen, Kunden finden oder Niederlassungen gründen wollen – und die Dinge nicht nur wissen, sondern auch verstehen wollen.
Erfolgreiche Implementierung von Coaching und Mentoring in Unternehmen: Eine strategische Initiative für nachhaltige Unternehmensentwicklung (essentials)
by Nina C. KraftDas essential präsentiert einen kompakten Leitfaden zur erfolgreichen Einführung und Anwendung von Coaching- und Mentoring-Programmen in Unternehmen. Die Autorin beleuchtet die relevanten Schlüsselkomponenten und Schritte (von der Planung über die Durchführung bis hin zur Evaluation), um Unternehmen dabei zu unterstützen, den Implementierungsprozess effizient und effektiv zu gestalten. Zudem werden überzeugende Argumente vorgestellt, warum die Implementierung von Coaching und Mentoring ein wichtiger Beitrag für ein lernendes, innovatives und wettbewerbsfähiges Unternehmen ist. Drei Interviews geben einen Einblick in die Praxis.
Erfolgreiches Produktmanagement: Toolbox für das professionelle Produktmanagement und Produktmarketing
by Klaus J. AumayrLernen Sie in diesem Buch alles über professionelles ProduktmanagementWenn Sie Ihre Produkte schon immer aktiv vermarkten wollten, ist dieses Buch genau richtig für Sie. Diese Tool-Box für das professionelle Produktmanagement und Produktmarketing hält, was sie verspricht – hier erhalten Sie eine umfassende, unverzichtbare und bewährte Arbeitshilfe. Klaus Aumayr zeigt, wie Sie die immer komplexer werdenden Aufgaben und Anforderungen an Produktmanager optimal bewältigen. Meistern Sie souverän die komplexen Aufgaben des ProduktmanagementsÜber den Erfolg eines Produkts entscheiden in erster Linie die Käufer – aber auch der verantwortliche Produktmanager. Oft kämpft er an mehreren Fronten auf einmal, und muss zum Beispiel: mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen undgleichzeitig eine Fülle von Anforderungen aus den internen Abteilungen koordinierenMit seinem Buch „Erfolgreiches Produktmanagement“ liefert Klaus Aumayr das komplette Rüstzeug, um diese komplexen Aufgaben im Kaufprozessmanagement souverän zu meistern. Er verrät nicht nur wichtige Grundlagen, sondern auch einige praktische Produktstrategien. Außerdem erleichtern Fallbeispiele, Charts und Checklisten den Transfer in die Praxis. Der Inhalt im ÜberblickDas Buch „Erfolgreiches Projektmanagement“ behandelt die folgenden drei Schwerpunktbereiche:Produktmanagement: Positionierung, Kernkompetenzen und organisatorische EinbindungProduktmarketing: Strukturen, Erfolgsfaktoren und praktische HilfsmittelProzessorientiertes Produktmanagement: Arbeitsprozesse, Prozessorientiertes Produktmarketing und InnovationsmanagementDie sechste Auflage wurde überarbeitet und aktualisiert. Ein Abschnitt zu Rollen des Produktmanagements, das KANO-Modell sowie die Gewichtungs-Bewertungsmatrix wurden aufgenommen und das agile Produktmanagement wird nun ausführlicher behandelt.