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The Business Student′s Guide to Study and Employability
by Peter MorganWritten in response to the pressures on universities to produce highly skilled and work-ready graduates and intended to map across a three-year business course, this book covers essential skills, from study, presentation and leadership to practical advice on securing that all-important job after university. A number of hands-on learning aids feature throughout, including: Skills self-assessment tables, ′For You to Do′, Integration and Application, Interview questions. This second edition has been thoroughly updated, and is complemented by a companion website featuring a range of tools and resources for lecturers and students, including an Instructor’s Manual and PowerPoint slides, answers and guidance on skills assessment tasks, templates and examples to download as well as additional online chapters on topics such as testing, assessment and alternative options for graduates. Suitable for all students taking a business degree.
Introduction to University Teaching
by Mary Seabrook Richard BaleThe essential guide to teaching and learning in higher education for early career academics, postgraduate researchers, graduate teaching assistants and professional services staff. This accessible text offers practical guidance for anyone new to teaching in higher education. It covers key aspects of teaching and learning relevant for early career academics, postgraduate researchers, graduate teaching assistants and professional services staff, including those working towards Advance HE/Higher Education Academy (HEA) recognition. Understand how to plan and evaluate teaching sessions, the dynamics of teaching in small and large groups, how to use technology effectively, the particular challenges of laboratory and fieldwork and the importance of inclusive practice and career development. Key features include: · Practical strategies to enhance student learning and motivation. · Case studies from higher education professionals in various roles · Activities and reflection points applying educational principles to your own teaching · Chapter links to the UK Professional Standards Framework (UKPSF)
Geographies of Postcolonialism: Spaces of Power and Representation
by Joanne P SharpExtensively revised, the second edition of Geographies of Postcolonialism introduces the principal themes and theories related to postcolonialism. Written from a geographical perspective, the text includes extended explanations of the cultural and material spaces of the colonial and postcolonial power and representation. Exploring postcolonialism through the geographies of imagination, knowledge and power, the text analyses the history of western representations of the "Other" and engages with the important conceptual contributions of postcolonial theory. Comprehensive, accessible and illustrated with learning features throughout, Geographies of Postcolonialism will be the key resource for students interested in the geographical and spatial dimensions of colonialism and postcolonialism. Jo Sharp is Professor of Geography at the University of St Andrews in Scotland.
Outcome Measures and Evaluation in Counselling and Psychotherapy
by Chris Evans Jo-anne CarlyleThis book sets in context the role of outcome measurement research - taking you step-by-step through the research process and beyond to consider the wider professional and ethical issues involved. This book will provide you with everything you need to know and more, helping you develop the skills and knowledge you need to become a successful research-informed practitioner. Written for trainees and counselling and psychotherapy practitioners, this book: - Provides you with a brief overview and history of research and measurement in mental health contexts. - Sets out a framework for understanding the core features of outcome measures and their scope. - Takes you step-to-step through the process of implementing a SMART outcome evaluation. - Addresses the benefits and limitations of outcome measures research for the individual client, practitioner and service provider. Packed full of case studies, activities and tools for real-life practice, this book throws a life belt to all counselling and psychotherapy trainees and practitioners looking to make the best start in their research-informed career. Chris Evans is Visiting Professor at the University of UDLA, Ecuador and an Honorary Professor at the University of Roehampton. Jo-anne Carlyle is Director of PSYCTC.com
The Tourism, Hospitality and Events Student′s Guide to Study and Employability
by Deborah Lock Sally Everett Steve McDonald Nicola Cade Abigail Hunt Katie LuptonThis essential companion will guide you on your journey throughout your studies in tourism, hospitality and events management, from starting your university or college programme, to developing the essential skills needed for successful study and employment, to ensuring you perform well in assessments, through to applying for and securing a graduate level job and entering the workplace. Highly practical and accessible, chapters include: Think points to encourage you to pause and reflect on what the topic means for you Reflection exercises to help you evaluate your own skills, attributes and strengths/weaknesses Industry insights to offer you a unique view into the industry you’ll be working in Employer insights to provide you with real-world case examples from employers Student insights to show you different perspectives experienced by your peers Written by experts in the field, this friendly guide will provide you with everything you need to succeed and support you along every step of the way through your studies and into industry!
Essentials of Tourism
by Chris CooperWill robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended ‘classic paper’ per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.
Research Methods for Nurses and Midwives: Theory and Practice
by Lucy Land Merryl HarveyThis book walks you step-by-step through the whole research process so you can get up to speed understanding and doing your own research. In their friendly, down to earth style, the authors lay the theoretical foundations you need to consume and critique research, before showing how to translate this into action when tackling your own literature review or research project. This second edition: Draws on a wealth of examples from midwifery, four fields of nursing including mental health nursing and child nursing, and a range of health care specialities. Covers new and updated NMC professional education standards and maps all relevant policy and law. Supports your learning with reflective exercises, online activities and quizzes that enable you to be confident in your understanding and develop your thinking. Whether you’re encountering research and evidence-based practice for the first time or refreshing your methods knowledge, this is the ideal research companion for nurses and midwives pre-registration, post-registration and beyond.
The New Psychology of Sport and Exercise: The Social Identity Approach
by S Alexander Haslam Katrien Fransen Filip Boen′The Roger Federer, the Steffi Graf, the Usain Bolt of all books about the psychology of sport, packed with insight and wisdom’ - Brian Viner, Sports writer and author of Pelé, Ali, Lillee, and Me This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise — from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing recognition of the importance of group processes for athletic performance, engagement in exercise and the business of sport, this book offers a new way of understanding, researching and practicing sport and exercise psychology Written by an international team of researchers at the cutting edge of efforts to apply social identity principles to the world of sport and exercise, this will be an essential resource for students, teachers and practitioners who are keen to be at the forefront of thinking and practice.
Understanding Decision-Making in Nursing Practice
by Karen Holland Debbie RobertsA clear, accessible and evidence-based introduction to effective decision-making in nursing. It discusses the processes and frameworks that support clinical reasoning and applies theory and knowledge to the nursing context. Activities and case studies provide regular opportunities to apply theory to practice with real-world examples of decision making in action encourage students to reflect on and draw from their own lived experiences. The book has been carefully developed to support students in meeting the NMC Future Nurse Standards of Proficiency and draws from many of the lessons learned during the Covid-19 pandemic, making it a rich learning resource for all student and qualified nurses.
Key Concepts in Mental Health (SAGE Key Concepts series)
by David PilgrimA classic and long-trusted resource that provides short summaries of all the key theories, concepts and terminology associated with mental health. Each entry is neatly summarised and thoroughly referenced giving the reader an immediate and thorough entry point to the subject. Structured into four sections, the text starts with entries related to Mental Health and Mental Abnormality, before moving onto Mental Health Services and Society. The new edition offers: 70 concise chapters including new entries on social networks and loneliness Updates across all chapters to align with contemporary, critical debates in mental health Appropriate consideration of the intersection of Covid-19 and mental health An essential guide for students of mental health studies, health, nursing, social work, education, psychology, counselling and psychotherapy.
Autism Spectrum Disorders: Characteristics, Causes and Practical Issues
by Jill BoucherWhat are the historical foundations of autism and what precisely is meant by the ′autistic spectrum′? How can we explain behavioural patterns of people with autism, young or old, and what are the major theoretical bases for understanding these? What is the latest thinking regarding diagnosis, and what are the most effective strategies for assessment, education and care for people on the autistic spectrum? From historical information to methods of assessment, and from intervention to education and support, this informative and accessible text explores theories at the psychological, neurobiological and ′first cause′ levels. This fully up to date Third Edition answers these questions with a strong practical focus, encompassing the latest research on autistic spectrum disorders. New features include: Further reading suggestions Glossary of technical terms Updated information on autism support services Personal illustrative examples Jill Boucher is a retired academic psychologist. Her most recent post was Professor of Developmental Psychology at City, University of London.
Child Development From Birth to 8 Years: An Interdisciplinary Approach
by Amanda Thomas Alyson LewisAn understanding of Child Development is necessary for early childhood students as it underpins all early year’s practice and curricula. This book provides students with an in-depth understanding of the research, theory and current practice, supporting them through a complex area. Offering a fresh take, this book examines child development through a range of disciplines including psychology, education, sociology, anthropology and philosophy. Chapters are structured to support readers in understanding complex theory, with key features such as case studies which put theory into practice, reflective questions to encourage critical thinking, chapter summaries, further reading, and more. Amanda Thomas is Senior Lecturer in Education at University of South Wales. Alyson Lewis is Lecturer in Education Development at Cardiff University.
Pricing Strategies: Harvesting Product Value
by Robert M. SchindlerWritten by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA.
Primary English for Trainee Teachers (Transforming Primary QTS Series)
by David Waugh Wendy Jolliffe Kate AllottWhat do I need know about English to teach it effectively in primary school?; How do children learn English?; How do I teach it? What does a good primary English lesson look like? This is the ultimate guide for primary trainee teachers grappling with these questions. A comprehensive text supporting you to teach the National Curriculum for primary English, it covers both subject knowledge and teaching theory and practice. This new edition includes an updated chapter on ′Oracy: Speaking and listening′, explorations of updated theory and reseach and new links to the Core Content Framework (CCF).
The Mindful Teacher′s Toolkit: Awareness-based Wellbeing in Schools (Corwin Ltd)
by Kevin Hawkins Amy BurkeDo you want to help your students develop their social and emotional skills? Do you want to help build a whole school approach to mindfulness and wellbeing? The Mindful Teacher’s Toolkit gives you clear directions to develop mindful practices and ideas for how to integrate these into your teaching. The book contains detailed guidance on how to work with different age groups, from 4-18 years, and looks at whole-school approaches through specific subject areas and implementation strategies. Designed so that you can dip into each chapter, all of the activities are adaptable by language, tone and content so that you can apply and personalise them to your teaching. The combination of expert advice, teaching tips, reflections, activities and real-life examples provides you with everything you need to be able to develop your own mindful classroom and contribute to improving wellbeing in your school community.
On the Road in Trump's America: A Journey Into the Heart of a Divided Nation
by Daniel AllottAn essential part of a journalist's responsibility is to listen, observe, ask good questions, and then listen some more. For too long, too few journalists have taken this responsibility seriously. This has been particularly true in the Trump era.Most political journalists failed to anticipate Donald Trump's rise because they are utterly unable to understand his appeal. From the start, they treated Trumpism as a pathology. They dismissed his voters as being guided by bigotry, ignorance, and fear. Needless to say, this has skewed their coverage.Worst of all, no one seems to have learned anything. The media malpractice that characterized the 2016 presidential campaign has arguably become even worse during the Trump presidency. Most of the media have remained unwilling or unable to understand and objectively report on the people and places that put Trump in the White House. When reporters do venture into &“Trump's America,&” they typically parachute in for only a few hours in search of evidence to confirm their pre-written narratives. Daniel Allott decided to take a different approach. In the spring of 2017, he left his position at a Washington, D.C. political magazine and began reporting from across the country. He spent much of the following three years living in and reporting from nine counties that were crucial to understanding the 2016 election; they will be equally crucial to determining who will win in 2020. This book is not just a study of Trump voters. Allott spoke with as many people as he could regardless of their politics; farmers and professors; congressmen and homeless people; refugees and drug addicts; students and retirees; progressives, conservatives, and people with no discernible or consistent political ideology. His one preference was for &“switchers&” — people who voted one way in 2016 and have subsequently changed their minds ahead of the 2020 election. Allot discovered that these voters are like an endangered species in Trump's America. Allott's goal wasn't simply to learn why people had voted the way they did in 2016, or to predict how they might vote in 2020. It was also to chart how their lives and circumstances changed over the course of Trump's first term in office, and how the values and priorities that inform their political views might have changed. The accounts will challenge preconceived ideas about who the people in these places are, what motivates their decisions, and what animates their lives.
Winning Space: How America Remains a Superpower
by Brandon J. WeichertWhen President Donald J. Trump announced the creation of America&’s sixth branch of the military, the United States Space Force, many in Washington scoffed. But, U.S. rivals in China, Russia, Iran, and North Korea took notice.Since the end of the Cold War, these American foes have chafed under the full-spectrum dominance that the American superpower has enjoyed globally. They have identified space as a key strategic domain where they can challenge—and possibly defeat—the United States military. And, depriving the U.S. military and/or its economy of access to space during an international crisis could spell doom for the United States in other strategic domains (land, sea, air, and cyberspace). After all, space is critical for America&’s vaunted information dominance. Satellites overhead are the backbone of America&’s global military. Remove them from orbit and U.S. forces worldwide are rendered deaf, dumb, and blind. What&’s more, space is a more than $1 trillion economy just waiting to be developed. Whichever country gets there first will have considerable economic and geopolitical power on Earth. Despite President Trump&’s creation of the Space Force, Swamp Dwellers in Washington continue resisting his reforms to U.S. space and technology policy. Winning Space tracks the increasing competition the United States is facing in the technology sector and depicts how the United States has been engaged in a Second Space Race—and how it has been losing. Author Brandon Weichert warns how the United States is at risk for a Pearl Harbor-type event in space. Weichert advocates for the full embrace of Trump&’s reforms for America's flailing space policy, while also calling for a minimum $1 trillion investment in advanced research and development here in the United States, to stay ahead of America&’s advancing foes. Contrary to what many Americans may think, the United States has been declining in space and the high-technology development sector. Should it lose its dominance in these areas, it will surely lose its superpower status. The next decade presents U.S. policymakers one last chance to preserve the superpower status that America fought two world wars and the Cold War to build. Time is not on our side. We are on notice, but we have not noticed.
Old Abe: A Novel
by John CribbOld Abe, the sweeping historical novel from New York Times bestselling author John Cribb, brings America&’s greatest president to life the way no other book has before.Old Abe is the story of the last five years of Abraham Lincoln&’s life, the most cataclysmic years in American history. We are at Lincoln&’s side on every page as he presses forward amid disaster and fights to save the country. Beginning in the spring of 1860, the story follows Lincoln through his election and the calamity of the Civil War. During the war, he walks bloody battlefields in the North and the South. He peers down the Potomac River with a spyglass amid terrifying reports of approaching Confederate gunboats. Death stalks him: one summer evening, a would-be assassin fires a shot at him, and the bullet passes through his hat. At the White House, he weeps over the body of Willie, his second son to die in childhood. As he tries desperately to hold the Union together, he searches for a general who will fight and finds him at last in Ulysses S. Grant. Amid national and personal tragedy, he struggles to find meaning in the Civil War and bring freedom to Southern slaves. Central to this biographical novel is a love story—the story of Abraham and Mary Todd Lincoln&’s sometimes stormy yet devoted marriage. Mary&’s strong will and ambition for her husband have helped drive him to the White House. But the presidency takes an awful toll on her, and she grows increasingly frightened and insecure. Lincoln watches helplessly as she becomes emotionally unstable, and he grasps for ways to support her. As Lincoln&’s journey unfolds, Old Abe chronicles the final five, tumultuous years of his life until his eventual assassination at the height of power. Full of epic scenes from American history, such as the Gettysburg Address and the signing of the Emancipation Proclamation, it probes the character and spirit of America. Old Abe portrays Lincoln not only as a flesh-and-blood man, but a hero who embodies his country&’s finest ideals, the hero who sets the United States on track to become a great nation.
You're Hired!: Untold Successes and Failures of a Populist President
by Casey B. MulliganDonald J. Trump had essentially zero experience running for office and his candidacy for President of the United States was opposed by many in both parties that dominate American politics. Nevertheless, in 2016 the American people told him &“You&’re hired!&”. As an insider, scholar, and Chief Economist of the President&’s Council of Economic Advisers, Casey Mulligan presents riveting first-hand accounts of President Trump&’s engagement with policy and politics. The struggle between Trump and a ruling class is skillfully presented by revealing business practices that President Trump is using to dismantle and reshape the Federal administrative state. It proves that today&’s populism has some real substance, but also acknowledges Trump&’s political incorrectness. You&’re Hired! brilliantly details the administration&’s successes and failures alongside the scandals, and accurately portrays the approach and capabilities of our President and our government. You will feel like an insider as you learn how Trump handles auto companies, Senator Bernie Sanders, immigration, international aid, the 2016 election, Twitter, and more that the news media has often failed to report or explain. Rigorous evidence is detailed on assertions that the White House staff is in perpetual chaos which is directly attributable to the President.
Marketing Planning & Strategy: A Practical Introduction
by John DawesWe know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.
Global Marketing and Advertising: Understanding Cultural Paradoxes
by Marieke de MooijPacked with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.
Emotion-Focused Counselling in Action (Counselling in Action series)
by Robert Elliott Leslie GreenbergThis is the definitive introduction to the theory and practice of emotion-focused counselling. Starting with an introduction to the main theory and concepts, it then guides you through the counselling phases from beginning to end. The final chapter extends your learning by examining different client populations, process research, and ways of monitoring your practice. Chapters include features such as case studies and transcripts, further reading sections and reflective exercises that help you to enhance your understanding of the approach.
Social Cognition: From brains to culture
by Shelley E. Taylor Susan T. FiskeThe social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes. This book will help you understand how these shortcuts work, why they exist, and how they are changing. There are examples in each chapter which * Show applications in the real world to help with your understanding * Highlight significant pieces of research to help you demonstrate knowledge of a wide range of sources * Explain researching in social cognition to improve your skills and give ideas for your own research. Check out the accompanying online resources for more.
Handling Qualitative Data: A Practical Guide
by Lyn RichardsViewing data as the heart of qualitative research, this book provides clear guidance on the steps involved in collecting and managing primary & secondary data while equipping you with a toolkit that they can apply to data in any context. In her positive and jargon-free style, the author discusses how setting up, working with, making sense of and presenting data can be a springboard into learning key research skills and reflecting on methodological issues. New to this edition: Ethical practice learning features, such as exercises and reflective questions Thoughtful guidance on the newer challenges in handling qualitative data, like data security and access to online data New chapters provide clear advice on communicating data to different audiences, and creating impactful data visualizations Online resources that illustrate how to work with data in real research projects; including a ‘stepping into software’ space that provides practical tips and guidance on using qualitative analysis software effectively
Introducing Research Methodology: Thinking Your Way Through Your Research Project
by Uwe FlickOffering an encyclopedic introduction to research, this book shows you how to think about every stage of their project and equips you with the tools you need to understand different research processes. Packed with examples showing the diversity of research, this third edition provides hands-on guidance to help: Develop key academic skills like critical thinking, effective writing and building an argument Confidently interpret findings, assess arguments and understand the wider impact of their research Understand the challenges and opportunities involved in working with new types of data like social media and online data Supported by a dynamic new website with downloadable templates, case studies, dos and don’ts videos and more, this practical book prepares you for not just getting to grips with methodological concepts, but being ready to apply them.