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Business-to-Business Marketing
by Ross Brennan Louise Canning Raymond McDowellBrennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughout of digital transformation and social responsibility in business markets ‘Scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter.
Primary English: Knowledge and Understanding (Achieving QTS Series)
by David Wray Vivienne Griffiths Jane A Medwell George E MooreAll the subject knowledge you need to teach primary English. If you are training to be a primary school teacher, you need to understand what you need to know about primary English before you can teach it. Secure subject knowledge and understanding is the foundation of confident, creative and effective teaching. To help you master this, this comprehensive text includes subject knowledge from each part of the primary English curriculum and comes with a wide range of resources so you can test your growing knowledge as you progress through the course. an online English subject knowledge audit with the ability to share results end of chapter self-assessment questions Interactive tasks an English subject knowledge checklist useful weblinks for primary English teaching Recommended further reading This new edition has been updated and includes a new chapter on children′s common misconceptions in English.
Talking Teaching with the Dynamic Deputies: Inspiring CPD for every teacher (Corwin Ltd)
by Russell Pearson Steve EastesTeaching remains an incredibly demanding and often ‘downtrodden’ profession but being a teacher can be a fabulous and rewarding job. This book offers uplifting professional learning for all teachers. It shines a light on the brilliant aspects of the job and helps readers to learn from some of the inspiring educators in the UK today. Russell Pearson and Steve Eastes are Primary Deputy Heads who run a popular education podcast for teachers. Interviewing educators for the podcast has shaped their understanding of key issues in education. *An uplifitng and inspiring learning tool for every teacher *Explores and unpicks lessons learned from ten inspiring educators *Focuses on key themes pertinent for all educators, regardless of their role or level of experience *Written in a truly authentic ‘voice’: from the perspective of real educators living and breathing daily school life
Introduction to University Teaching
by Mary Seabrook Richard BaleThe essential guide to teaching and learning in higher education for early career academics, postgraduate researchers, graduate teaching assistants and professional services staff. This accessible text offers practical guidance for anyone new to teaching in higher education. It covers key aspects of teaching and learning relevant for early career academics, postgraduate researchers, graduate teaching assistants and professional services staff, including those working towards Advance HE/Higher Education Academy (HEA) recognition. Understand how to plan and evaluate teaching sessions, the dynamics of teaching in small and large groups, how to use technology effectively, the particular challenges of laboratory and fieldwork and the importance of inclusive practice and career development. Key features include: · Practical strategies to enhance student learning and motivation. · Case studies from higher education professionals in various roles · Activities and reflection points applying educational principles to your own teaching · Chapter links to the UK Professional Standards Framework (UKPSF)
Low-intensity CBT Skills and Interventions: a practitioner′s manual
by Paul FarrandThis book takes you step-by-step through the Low-intensity CBT interventions and clinical procedures. With an Online Resource site of accompanying workbooks and worksheets, it provides a comprehensive manual for trainee and qualified Psychological Wellbeing Practitioners.
Qualitative Content Analysis: A Step-by-Step Guide
by Philipp MayringIn eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
Smart Teaching: A Guide for Trainee Teachers
by Julian WhiteWhether you are training to teach in primary or secondary schools, or stepping into the classroom as a qualified teacher, this book is your smart guide to informed classroom practice. It offers guidance on developing essential teaching skills, drawn from robust research findings and real-life examples, with reference to the Core Content Framework throughout. Each chapter offers strategies for success that are quickly applicable and can save time as you enhance and improve your teaching practice. Key topics include: · Establishing positive behaviour in your classroom · Structuring effective lessons for rapid learning · Adapting your teaching to meet individual needs · Using assessment to fine tune your teaching and enhance the learning · What to expect after your teacher training Julian White is Programme lead for the PGCE Secondary in Secondary English at Bradford College.
The SAGE Handbook of Graduate Employability
by John Neugebauer Miriam Firth Emma Hunt Tania Broadley Yuzhuo CaiThis Handbook brings together the latest research on graduate employability into one authoritative volume. Dedicated parts guide readers through topics, key issues and debates relating to delivering, facilitating, achieving and evaluating graduate employability. Chapters offer critical and reflective positions, providing examples of a range of student and graduate destinations, and cover a wide range of topics from employability development, to discipline differences, gender, race and inclusion issues, entrepreneurialism, and beyond. Showcasing positions and voices from diverse communities, industries, political spheres and cultural landscape, this book will support the research of students, researchers and practitioners across a broad range of social science areas. Part I Facilitating and Achieving Graduate Employability Part II Segmenting Graduate Employability: Subject by Subject Considerations Part III Graduate Employability and Inclusion Part IV Country and Regional Differences Part V Policy Makers′ and Employers′ Perceptions on Graduate Employability
Health Promotion for Nursing Associates (Understanding Nursing Associate Practice)
by Gillian Rowe Deborah Gee Ami JacksonPromoting health and preventing ill health is central to your role as a nursing associate. Written in clear language and full of examples from practice, this book introduces all aspects of health promotion that you need to know. Covering essential topics such as health inequality and mental health promotion, the book develops your knowledge and skills in health promotion at the individual, community and population level. Key features o Fully mapped to the 2018 NMC standards of proficiency for nursing associates o Case studies, activities and insights from real TNAs illustrate health promotion in different settings across all fields of nursing o Focussed specifically on the requirements of the nursing associate role, helping you to develop into a confident professional practitioner
Entrepreneurship and Sustainable Development in Africa
by Paschal AnosikeHigh foreign aid dependence, poor human capital, rising high youth unemployment and poverty are just some of the reasons that Africa represents such a striking symbol of global inequality today. In this book, the author draws on his research and experience of working with key stakeholders to explore how Africa can take advantage of the knowledge economy and 4th Industrial Revolution opportunities to rebuild from the Covid-19 pandemic and empower its people and encourage entrepreneurship. Entrepreneurship and Sustainable Development in Africa is a book the African political class, economic policy and development experts, the donor community, academic researchers and students of business and international development can rely on for a better understanding and solutions to Africa’s historical and contemporary socio-economic problems. Paschal Anosike is Associate Professor of Entrepreneurship and Innovation and the founding Director of Centre for African Entrepreneurship and Leadership (CAEL) at the University of Wolverhampton.
Your Super Quick Guide to Learning Online
by Janet SalmonsLearn how to successfully adapt to online remote learning with this super quick guide. Packed with pragmatic, applied tips on how to adjust to a digital learning experience, this handy resource will instil you with the confidence and know-how needed to succeed. Set up an effective workplace and stay motivated Work well with tutors and get the support you need Get the most out of different forms of learning, from lectures to field work Make the best use of materials, such as online databases and open-access content. Collaborate effectively with peers and create your best work. An invaluable guide to get you through university cool, calm and in control!
Visual Analytics Fundamentals: Creating Compelling Data Narratives With Tableau
by Lindy RyanMaster the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You'll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!
The Ultimate French Review and Practice, Premium Fifth Edition
by Ronni L. Gordon David M. StillmanDeveloping a solid grasp of grammar is key to mastering any foreign language, and in the bestselling The Ultimate French Review and Practice, Fifth Edition, designed for advanced beginners through advanced learners, you'll find a comprehensive grammar review of all the elements of French grammar with clear, concise explanations. And more than 400 exercises (with answer key), contextualized with scene-setting instructions in French, will provide you with all the practice you need to master French grammar and vocabulary, thereby improving your conversational and written communication. <p><p> A section of review exercises will enable you to test your understanding of key concepts presented in the book and enhanced Notes Culturelles will deepen your appreciation of the French language and Francophone culture. A major feature of this fifth edition of The Ultimate French Review and Practice is its systematic presentation of the differences between spoken and written French. <p><p> This edition provides a rigorous program supported by McGraw Hill's unique Language Lab app (iOS, Android, and web), including: NEW TO THIS EDITION: An extensive Listing Comprehension program to build your listening skills from key phonetic distinctions to short narratives and longer passages More than 200 additional exercises covering all aspects of French Grammar Flashcards to aid memorization of vocabulary presented in the book Diagnostic and review tests to assess your progress
Reverence: Renewing A Forgotten Virtue
by Paul WoodruffReverence is an ancient virtue that survives among us in half-forgotten patterns of civility and moments of inarticulate awe. Reverence gives meaning to much that we do, yet the word has almost passed out of our vocabulary. <p><p> Reverence, says philosopher and classicist Paul Woodruff, begins in an understanding of human limitations. From this grows the capacity to be in awe of whatever we believe lies outside our control -- God, truth, justice, nature, even death. It is a quality of character that is especially important in leadership and in teaching, although it figures in virtually every human relationship. It transcends religious boundaries and can be found outside religion altogether. <p><p> Woodruff draws on thinking about this lost virtue in ancient Greek and Chinese traditions and applies lessons from these highly reverent cultures to today's world. The book covers reverence in a variety of contexts -- the arts, leadership, teaching, warfare, and the home -- and shows how essential a quality it is to a well-functioning society. <p><p> First published by Oxford University Press in 2001, this new edition of Reverence is revised and expanded. It contains a foreword by Betty Sue Flowers, Distinguished Teaching Professor Emeritus at the University of Texas at Austin, a new preface, two new chapters -- one on the sacred and one on compassion -- and an epilogue focused on renewing reverence in our own lives.
Physiology of Sport and Exercise
by Jack H. Wilmore David L. Costill W. Larry KenneyPhysiology of Sport and Exercise, Eighth Edition With HKPropel Access, continues its legacy as a top physiology textbook and favorite of instructors and students alike. Combining research with extensive visual aids, this resource offers a simple way for students to explore the body’s response to various types and intensities of exercise and sports. <p><p> Written by a team of distinguished researchers, all past presidents of the American College of Sports Medicine, this eighth edition has been updated based on the most recent standards and guidelines in the field of exercise physiology. The text builds upon the previous edition’s high standards for illustrations, photos, and medical artwork with a refreshed, more sophisticated look to encourage a deep understanding of complex topics. <p><p> Related multimedia components delivered through HKPropel further enrich the learning experience with 26 animations that offer a dynamic way to experience physiological concepts and 66 audio clips that offer explanations of elaborate physiological processes. Leaders in the field help students connect theoretical and practical concepts in 27 video clips. Various types of online learning activities, key term flash card reviews, and key term quizzes offer interactive opportunities to engage with the content—all of which can be assigned, and progress tracked, by instructors directly through HKPropel. In addition, chapter quizzes (assessments) may also be assigned; these are automatically graded to test comprehension of critical concepts. QR codes throughout the text notify students when complementary digital components are available. <p><p> Physiology of Sport and Exercise, Eighth Edition, features the following enhancements based on the latest research in the field: Additional information on cellular signaling and molecular adaptations<p><p> Expanded content on obesity and sports nutrition<p><p> Reorganized and expanded chapters on energy expenditure and exercise prescription that make the content more accessible to students<p><p> Extensive updates on important topics, including bioinformatics and big data, reading research articles, molecular mechanisms of increased protein synthesis, muscle cramps, and mitochondrial oxidation<p><p> Updated Research Perspective sidebars that emphasize emerging findings in the field and a Research Perspectives Finder to help students locate key content quickly<p><p> As in previous editions, readability and ease of understanding make Physiology of Sport and Exercise different from other physiology resources. <p><p>Unique learning aids, including chapter-opening outlines and review boxes throughout each chapter, will help students focus on the major concepts addressed. Study questions and a list of key terms at the end of each chapter provide opportunities for recall and self-assessment. A comprehensive glossary and lists of common abbreviations and conversions provide easy reference for students. Physiology of Sport and Exercise has been a pivotal textbook in the field of exercise physiology. Through this edition’s dynamic and interactive learning activities, easy-to-follow layouts, and research-oriented content enriched with visual supplements, students and instructors will find this an invaluable resource for their continued education.
The New Teacher Book: Finding Purpose, Balance and Hope During Your First Years in the Classroom
by Bob Peterson Linda Christensen Stan Karp Moé YonamineThis expanded third edition of The New Teacher Book grew out of Rethinking Schools workshops with early career teachers. It offers practical guidance on how to flourish in schools and classrooms and connect in meaningful ways with students and families from all cultures and backgrounds.
Epic Content Marketing: Break Through the Clutter with a Different Story, Get The Most Out of Your Content, and Build a Community in Web3
by Joe Pulizzi Brian PiperWhen Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
Co-Occurring Mental Illness and Substance Use Disorders
by Jonathan D. Avery John W. BarnhillCo-occurring Mental Illness and Substance Use Disorders: A Guide to Diagnosis and Treatment presents an evidence-based approach to patients with at least two psychiatric disorders, one of which relates to substance use. Because co-occurring disorders are more the rule than the exception in psychiatry, the editors emphasize that patients should be carefully evaluated for a broad range of disorders, which should then be addressed clinically. The range of psychiatric disorders and the number of substances of abuse create complexity that can feel overwhelming to clinicians, and the book addresses this challenge by providing straightforward strategies for diagnosing and treating people with complicated presentations. The chapters are case-based and written in an accessible style that highlights commonalities, thus making it easy to understand and apply. Co-occurring Mental Illness and Substance Use Disorders: A Guide to Diagnosis and Treatment tackles a complicated subject area with rigor and real-world expertise, improving the standard of care delivered by clinicians who work with this population as well as the lives of the many people who suffer with these co-occurring disorders.
Camping with Kierkegaard: Faithfulness as a Way of Life
by J. Aaron SimmonsIn this book, Aaron Simmons takes us on a trip to the mountains to reflect on the meaning of life. In a world too often defined by a quest for “success” that leaves us empty, alone, and anxious, Simmons seeks “faithfulness“ outdoors with thinkers and artists from Aristotle to Kierkegaard, Sartre to Anne Lamott, and Kendrick Lamar to Donovan Woods. Simmons invites us to rethink what it means to make choices, take risks, be alone and silent while cultivating friendships, and to find our calling by facing our vulnerability. In the end, Simmons shows that faithfulness is more than a religious concept. It is about living a life of risk with direction.
Art and Music: A Student’s Guide
by Paul Munson Joshua Farris DrakeGod made us to enjoy beauty wherever we find it, whether it’s music or the visual arts. But sin finds ways to obscure what is right in front of our eyes and ears. Drawing on years of teaching experience, two professors offer tips for understanding, evaluating, and appreciating art in all its forms while highlighting the important ways in which art and music reflect the glory of God. This book will help you better understand and appreciate humanity’s pursuit and imitation of beauty through artistic expression―a vital means by which we bear witness to the beauty of our Creator.
Academic Writing: An Introduction - Fourth Edition
by Janet Giltrow Richard Gooding Daniel BurgoyneAcademic Writing has been widely acclaimed in all its editions as a superb textbook―and an important contribution to the pedagogy of introducing students to the conventions of academic writing. The book seeks to introduce student readers to the lively community of research and writing beyond the classroom, with its complex interactions, values, and goals. It presents writing from a range of disciplines in the humanities, social sciences, and natural sciences, cultivating students’ awareness of the subtle differences in genre.
The 6 Principles for Exemplary Teaching of English Learners®
by TESOL International Association Writing TeamThe 6 Principles® are universal guidelines drawn from decades of research in language pedagogy and language acquisition theory that should undergird any program of English language instruction. These foundational principles are for all educators in any classroom where students are learning English as a new language or learning content through that new language. They are applicable across different educational settings, such as classrooms with children, dual language learners, emerging bilinguals, and multilingual students. What’s inside? • Essential information on language development and second language acquisition • Detailed explanations of each of the 6 Principles • Practical applications of the 6 Principles for your K–12 classroom • Vignettes and examples from different contexts • Ideas for building strong communities of practice • A 6 Principles Self-Assessment • Suggested applications for the 6 Principles beyond the classroom. Plus, gain access to informational videos and additional online resources for educators and educational personnel.
Social Inequalities (New Approaches to Sociology)
by Anya Ahmed Deirdre Duffy Lorna ChestertonPart of the New Approaches to Sociology series, Social Inequalities is a relevant and valuable exploration of how we see the world, through a decolonised lens. Aimed at undergraduate and postgraduate students of sociology, this textbook offers a critical re-reading of traditional approaches to understanding social inequalities and responds to the call from university administrations, academics and students to decolonise the curriculum and challenge its lack of diversity. It presents an intersectional approach to understanding diversity and social inequalities and, in so doing, allows for alternative knowledge sources and voices to be heard. From looking at social groups such as race, age, sexuality and class alongside a nuanced evaluation of traditional sociological theories such as Marxism, functionalism and feminism – this book is an expert guide to the debates central to understanding the challenges individuals face in society. Including personal stories and case studies, students will be exposed to an authentic and real-world view of how individuals have encountered discrimination. Social Inequalities is an essential resource for anyone working and studying across sociology, and anyone interested in challenging established ways of looking at the world. Professor Anya Ahmed, Dr Deirdre Duffy and Dr Lorna Chesterton work in the faculty of health and education at Manchester Metropolitan University, UK.
Child Development From Birth to 8 Years: An Interdisciplinary Approach
by Amanda Thomas Alyson LewisAn understanding of Child Development is necessary for early childhood students as it underpins all early year’s practice and curricula. This book provides students with an in-depth understanding of the research, theory and current practice, supporting them through a complex area. Offering a fresh take, this book examines child development through a range of disciplines including psychology, education, sociology, anthropology and philosophy. Chapters are structured to support readers in understanding complex theory, with key features such as case studies which put theory into practice, reflective questions to encourage critical thinking, chapter summaries, further reading, and more. Amanda Thomas is Senior Lecturer in Education at University of South Wales. Alyson Lewis is Lecturer in Education Development at Cardiff University.
Learning Theories for Early Years Practice
by Sean MacBlainThe perfect guide for students who need to get to grips with learning theories and how they relate to the early years, this book covers Early and Modern theorists and their theories, and how they apply today. Bursting with full colour photographs, case studies, activities and discussion points, each chapter explores the theorist and the theory; what the theory looks like in practice; the strengths and weaknesses of each theory; and its links to other theorists. This new edition includes: Three new chapters on Bowlby, Dweck and Claxton New reflective activities New critical questions following the case studies