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Consumer Psychology: Theories & Applications
by Hazel HuangConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.
Proofread Your Essay (Super Quick Skills)
by ConnollyWant a quick way to boost your grades and confidence? Learn practical techniques and strategies for proofreading your essays that you can apply straight away. This book will help you to: · Quickly identify errors in grammar, spelling and punctuation · Check you are meeting assignment requirements · Write clearly and succinctly · Incorporate criticality into your writing. Super Quick Skills provides the essential building blocks you need to succeed at university - fast. Packed with practical, positive advice on core academic and life skills, you’ll discover focused tips and strategies to use straight away. Whether it’s writing great essays, understanding referencing or managing your wellbeing, find out how to build good habits and progress your skills throughout your studies. Learn core skills quickly Apply them right away and see results Succeed in your studies and in life Super Quick Skills gives you the foundations you need to confidently navigate the ups and downs of university life.
Advertising and Promotion
by Chris Hackley Rungpaka Amy HackleyNow in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Primary Teaching: Learning and teaching in primary schools today (Primary Teaching Now)
by Catherine CardenThe second edition of this core text from Learning Matters asks: What is teaching? Does curriculum really matter? Does behaviour need ′managing′? What is a learning environment today? Does my classroom reflect the identities of all of my learners? How can I bring the theme of sustainability to my teaching? Discussing these and many more, it covers the contents of professional studies modules and goes beyond to support trainees on placements and in their learning on the course. Five new chapters are added for this edition discussing themes of sustainability, teacher self care, diversity in the curriculum, sex and relationships education and our new understanding of learning environments. Learning features throughout have been designed to help students develop their understanding, broaden their perspectives, think more critically and apply theory to practice. These include: Case Studies to apply learning to real-life school contexts. Key Readings to encourage wider reading, broaden perspectives and offer practical ideas for the classroom. Key Theory features introduce and summarise big ideas, theories and research. Critical Questions direct reflection, help students engage with what their reading and encourage critical responses. Classroom Links highlight good practice, provide practical ideas and show how to implement these in the classroom. Assignment features offer helpful points to consider and practical advice for writing assignments on chapter topics, which act as great starting points.
Managing and Organizations: An Introduction to Theory and Practice
by Stewart R Clegg Tyrone S. Pitsis Matthew MountCovering all the basics in organizational behaviour, as well critically reflecting on the institutions and practices of business life, the sixth edition of Managing and Organizations: An Introduction to Theory and Practice has been updated to include: · Cutting-edge content on diversity and inclusion, design thinking, followership and deglobalization · New and updated ′In Practice′ boxes offering real-world examples · Engaging case studies, such as How to start decolonising your business, Power and empathy and How COVID-19 has changed university teaching · New ‘Additional Resources’ in each chapter This textbook is essential reading for anyone studying organizational behaviour at undergraduate or postgraduate level. A wealth of online resources for both students and lecturers, including a fully revised Instructor’s Manual, PowerPoint slides and additional case studies, are available via the companion website. Stewart Clegg is Professor at the University of Stavanger, Norway; University of Sydney and Emeritus Professor at University of Technology Sydney, Australia Tyrone S. Pitsis is Professor of Strategy, Technology & Society at Durham University Business School. Matt Mount is Assistant Professor of Strategy and Innovation at Deakin Business School, Melbourne.
Writing for Social Work: Making A Difference (Transforming Social Work Practice Series)
by Lucy RaiWriting is an important skill, not just for a social work degree, but also as an integral part of practice. Social workers need to be able to write effectively in a range of formats for different contexts. Equipping students with guidance on both academic and assessed writing, and writing in social work practice, this book will use case studies and examples to develop their ability to plan and respond to the challenges of new and familiar writing tasks.
Essentials of Pathophysiology for Nursing Practice
by Neal Cook Andrea Shepherd Stephanie Dunleavy Claire McCauleyGIVING NURSES THE PATHOPHYSIOLOGY KNOWLEDGE TO THRIVE IN MODERN PRACTICE Combining all the benefits of traditional textbook learning with additional videos and online resources that take you further. Using the person-centred practice framework as its guiding principle, the book explores the scientific principles that underpin health, illness and the main causes of disease. It covers specific disorders, including a new section on the pathology of Covid-19, and applies theory to practice throughout. Key features: See and learn: over 100 integrated video links providing insights and short explanations Full-colour diagrams and figures: all chapters supported by colourful, reader-friendly illustrations. Person-centred bioscience: a fictional family woven through the book encourages students to think holistically about pathophysiology and consider the lived-experiences of different conditions and illnesses. Online resources: access to online materials for lecturers and students, including multiple choice questions, video links, flashcards, a lecturer test bank, image bank and a media teaching guide.
Practice-Based Learning for Nursing Associates (Understanding Nursing Associate Practice)
by Marion Taylor Cariona FlahertyThis book will help you to prepare for and excel in your nursing associate practice placements. Covering all settings and all fields of nursing, the book will show you how to make the most of each placement and transfer learning and skills from one area of practice to another. Key features: - Fully mapped to the NMC Standards of Proficiency for Nursing Associates (2018) - Helps you prepare for placements in a way that best supports your professional development and personal wellbeing - Case studies and activities introduce you to different settings across all fields of nursing - Focussed specifically on the requirements of the nursing associate role, helping you to develop into a confident professional practitioner THE SERIES: The Understanding Nursing Associate Practice series (UNAP) is a new collection of books uniquely designed to support trainee nursing associates throughout their training and into a professional career.
The Psychology of Covid-19: Building Resilience for Future Pandemics (SAGE Swifts)
by Joel VosThe Psychology of Covid-19 explores how the coronavirus is giving rise to a new order in our personal lives, societies and politics. Rooted in systematic research on Covid-19 and previous pandemics, including SARS, Ebola, HIV and the Spanish Flu, this book describes how Covid-19 has impacted a broad range of domains, including self-perception, lifestyle, politics, mental health, media, and meaning in life. Building on this, the book then sets out how we can improve our psychological and social resilience, to safeguard ourselves against the psychological effects of future pandemics.
The Big Book of Whole School Wellbeing (Corwin Ltd)
by Thérèse Hoyle Frederika Roberts Kimberley Evans Bukky YusufYour essential guide to wellbeing in education. Despite many school leaders and teaching and non-teaching staff working hard to support children’s and their own wellbeing, more needs to be done. This book provides you with the necessary tools and strategies to navigate your way through the changing educational landscape and shape the schools of the future. Written by a diverse range of experts in the field, it explores how all school staff can support their own, their colleagues’ and their students’ wellbeing, how leaders can lead well and be well, and the importance of relationships within the entire school community to promote personal, academic and professional flourishing. This book will make you think and take you out of your comfort zone. It will inspire discussions and support you - whatever your role in school is - to bring positive change to school policy and culture. Kimberley Evans is an experience teacher and founder of Nourish the Workplace. Thérèse Hoyle is an education consultant, leadership coach and trainer. Frederika Roberts is a Positive Education advocate and former teacher. Bukky Yusuf is a senior leader, science teacher and consultant.
The SAGE Handbook of the Digital Media Economy
by Julian Thomas Terry Flew Jennifer HoltDebates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy
The Social Media Age
by Zoetanya SujonExploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Key Theories and Skills in Counselling Children and Young People: An Integrative Approach
by Rebecca KirkbrideThis book provides a highly accessible, skills focused entry point to the interventions, techniques, strategies, and core knowledge you need to work with children and young people. Divided into four parts, it covers: - Core Knowledge: Understanding Development from 0-18 years - Key Skills: The Therapeutic Process - Key Skills: Interventions, Techniques & Strategies - Key Considerations: Contexts & Client Groups Its bite sized entries include suggested additional resources to help you explore the topic further, and throughout the book you will find case studies and exercises to aid your understanding. This book is ideal for mental health and therapy trainees and practitioners who need a foundation in working with children and young people.
Safer Field Research in the Social Sciences: A Guide to Human and Digital Security in Hostile Environments
by Isabell Schierenbeck Jannis J. Grimm Kevin Koehler Ilyas Saliba Ellen M. LustExploring the challenges and risks of social science fieldwork, this book shares best practice for conducting research in hostile environments and pragmatic advice to help you make good decisions. Drawing on the authors’ experiences in regions of conflict and grounded in real-world examples, the book: · Provides practical guidance on important considerations like choosing a research question in sensitive contexts · Gives advice on data and digital security to help you minimize fieldwork risk in a contemporary research environment · Offers tools and templates you can use to develop a tailored security framework Building your understanding of the challenges of on-the-ground research, this book empowers you to meet the challenges of your research landscape head on.
Team Working and Professional Practice for Nursing Associates (Understanding Nursing Associate Practice)
by Safina Bibi Enrika Comley Joanne FormanAs a trainee nursing associate, it is essential to understand what it means to be a registered professional and to know your role within an interdisciplinary team. This book will help you to develop your professional identity and give you the skills and knowledge to become a valued team member. Covering important topics such as understanding your responsibilities as a registered professional and how to be heard in difficult situations, this guide will enable you to become a confident and successful team player. Key features: · Fully mapped to the NMC standards of proficiency for nursing associates (2018) · Case studies and activities illustrate theory in different practice settings across all fields of nursing · Written specifically to address the unique experiences, challenges and requirements of the nursing associate role ABOUT THE SERIES: The Understanding Nursing Associate Practice series (UNAP) is a new collection of books uniquely designed to support trainee nursing associates throughout their training and into a professional career.
A Little Guide for Teachers: Cognitive Load Theory (A Little Guide for Teachers)
by Greg AshmanCognitive load theory is a vital model for understanding how school students learn, but it’s often misunderstood and difficult to use effectively in the classroom. Greg Ashman guides you through the details with a clear jargon-free focus on how an understanding of cognitive load theory can enhance your teaching. The Little Guide for Teachers series is little in size but BIG on all the support and inspiration you need to navigate your day-to-day life as a teacher. Authored by experts in the field Easy to dip in-and-out of Interactive activities encourage you to write into the book and make it your own Read in an afternoon or take as long as you like with it!
Understanding Quantitative Data in Educational Research
by Nicoleta GaciuThis book is designed to help you gain confidence in analysing and interpreting quantitative data and using appropriate statistical tests, by exploring, in plain language, a variety of data analysis methods. Highly practical, each chapter includes step-by-step instructions on how to run specific statistical tests using R, practical tips on how to interpret results correctly and exercises to put into practice what you have learned. It also includes guidance on how to use R and RStudio, how to visualise quantitative data, and the fundamentals of inferential statistics, estimations and hypothesis testing.
The Textbook of Health and Social Care
by Darren Edwards Stephanie BestA comprehensive textbook designed to get you through the entirety of your Health and Social Care BSc degree. Covering all the important topics and pressing issues relevant to Health and Social Care today. The book is split into three parts, starting with the essential areas and core knowledge you will need as you start your degree, these include the sociology and psychology of illness, academic skills, key legal and ethical issues, reflective practice, and the research process. Before moving onto health and social care in practice, highlighting topics such as health promotion, safeguarding children and their rights, and working with people experiencing mental health disorders. The final part covers some of the challenges faced in present day health and social care, looking at social justice issues, legal and ethical considerations, leadership, and health inequalities. All content is supported by practical and reflective features to help you throughout your degree, these include: Interactive activities, real life case studies and examples related to chapter content, links and suggestions for further reading, and answers to key activities and case studies exercises. The perfect companion text for a Health and Social Care degree, or any other course related to the health and social care services.
Sensory Marketing: An Introduction
by Bertil HultenAuthored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
The Business of Tourism
by Claire Humphreys J. Christopher HollowayTourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic. This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry. This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of: Brexit (the UK’s decision to leave the European Union) the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support Sustainability and the reduction of the negative impacts caused by tourism Chris Holloway was a former Professor of Tourism Management at the University of the West of England. Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.
Supporting Early Literacies through Play
by Kate Smith Karen VincentBringing together two key areas within early childhood— play and literacy — this book offers an innovative approach to examining literacies within the context of children’s play. This book: Introduces students to contemporary theory and research in the field Explores the debates surrounding young children’s play and how language and literacies are created through a range of play activity Helps students to reflect on how this knowledge can be applied in their future professional lives working to support young children Advocating for young children’s play and diverse literacies, this book supports students to develop a depth of knowledge about how play can extend children’s literacies, and encourages early childhood educators to reflect on and enhance their literacy practices with young children.
Low-intensity CBT Skills and Interventions: a practitioner′s manual
by Paul FarrandThis book takes you step-by-step through the Low-intensity CBT interventions and clinical procedures. With an Online Resource site of accompanying workbooks and worksheets, it provides a comprehensive manual for trainee and qualified Psychological Wellbeing Practitioners.
Confident Assessment in Higher Education
by Rachel ForsythYour perfect companion to building confident assessment in teaching and learning in higher education. Assessment is a central part of teaching and learning in higher education and an area in which many university teachers lack confidence. Designed to work across academic disciplines, this is a practical, theory-informed resource for anyone in the higher education sector. It offers an in-depth view of assessment, exploring current practice and contemporary challenges. It offers guidance on contextual assessment design and the teaching that can support this, alongside a deep dive on marking, feedback and common assessment challenges. The final third of the book offers practical templates for a wide range of common assessment types including case studies, competence portfolios, essays and dissertations. Rachel Forsyth is an educational developer who works at Lund University, Sweden.
The Psychology of Thinking: Reasoning, Decision-Making and Problem-Solving
by John Paul MindaThe Psychology of Thinking is an engaging, interesting and easy-to-follow guide into the essential concepts behind our reasoning, decision-making and problem-solving. Clearly structured into 3 sections, this book will; Introduce your students to organisation of thought including memory, language and concepts; Expand their understanding of reasoning including inference and induction as well as motivation and the impact of mood; Improve their thinking in action, focusing on decision-making and problem-solving. Suitable for any course in which students need to develop their judgement and decision-making skills, this book uses clever examples of real-world situations to help them understand and apply the theories discussed to their everyday thinking.
Being a Teacher: The trainee teacher′s guide to developing the personal and professional skills you need
by Carol Thompson Peter WolstencroftThere are many elements to learning how to be a teacher. As well as developing subject knowledge for teaching and building practical classroom skills, new teachers must develop the personal professional skills and behaviours needed to Be a Teacher. This book outlines the skills and behaviours involved in Being in Teacher and explores how to develop these attributes and build your teacher identity. It supports you to: · enhance your personal effectiveness and your teaching; · understand the importance of communication and learn to communicate with clarity; · realise that your reality creates the classroom environment; · create a positive and purposeful learning adventure.