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Marketing Management
by Philip Kotler Kevin Keller Alexander ChernevMarketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.
Shelly Cashman Series Microsoft Office 365 & Excel 2016: Intermediate
by Joy L. Starks Steven M. Freund Eric SchmiederDiscover the latest advancements in Microsoft Excel 2016 with MICROSOFT OFFICE 365 & EXCEL 2016: INTERMEDIATE -- the new edition in today’s generation of acclaimed Shelly Cashman Series books. For more than three decades, the Shelly Cashman Series has effectively introduced computer skills to millions. MICROSOFT OFFICE 365 & EXCEL 2016: INTERMEDIATE continues the Series’ strong history of innovation with a proven learning approach enhanced to address the learning styles of students like you. A trademark step-by-step, screen-by-screen approach encourages you to expand your understanding of Microsoft Excel 2016 through experimentation, critical thought, and personalization. This new edition delivers effective educational materials specifically designed to engage, improve retention, and prepare you for future success in working with both basic and more advanced Microsoft Excel 2106 skills.
Computer Science Illuminated
by John Lewis Nell DaleDesigned for the introductory computing and computer science course, the student-friendly Computer Science Illuminated, Seventh Edition provides students with a solid foundation for further study, and offers non-majors a complete introduction to computing. Fully revised and updated, the Seventh Edition of this best-selling text retains the accessibility and in-depth coverage of previous editions, while incorporating all-new material on cutting-edge issues in computer science. Authored by the award-winning team Nell Dale and John Lewis, the text provides a unique and innovative layered approach, moving through the levels of computing from an organized, language-neutral perspective.
Cases And Materials On Legislation And Regulation: Statutes And The Creation Of Public Policy
by Josh Chafetz Elizabeth Garrett William Eskridge Jr. James Brudney Philip FrickeyThe Sixth Edition offers a comprehensive and up-to-date introduction to the vital field of legislation and regulation. It addresses efforts by President Trump to curtail the powers of the administrative state, and new Supreme Court decisions reviewing challenges to these efforts under the Constitution and the Administrative Procedure Act. In addition, the Sixth Edition expands its celebrated treatment of statutory interpretation, examining recent debates among textualists, legal process advocates, and pragmatists about future directions of interpretation in a post-Scalia era. The new edition also creates separate chapters addressed to intrinsic interpretive doctrines (dictionaries and canons) and extrinsic doctrines (the common law, legislative background, and other statutes), with each chapter highlighting recent decisions by the Supreme Court. Finally, the Sixth Edition includes important updates on the law of the legislative process―notably developments addressed to equality in representation; racial and national origin vote dilution; political gerrymandering; and bribery of public officials. The Sixth Edition makes a uniquely rich contribution to the field: it is perfect for 1L Legislation and Legislation-Regulation (LegReg) courses, and it remains the go-to book for upper level courses.
Campbell's Physical Therapy For Children
by Margo Orlin Joseph Schreiber Robert PalisanoCampbell's Physical Therapy for Children, 6th Edition provides essential information on pediatric physical therapy practice, management of children with musculoskeletal, neurological, and cardiopulmonary conditions, and special practice settings. Following the APTA’s Guide to Physical Therapist Practice, this text describes how to examine and evaluate children, select evidence-based interventions, and measure outcomes to help children improve their body functions, activities, and participation. What also sets this book apart is its emphasis on clinical reasoning, decision making, and family-centered care. Written by a team of PT experts led by Robert J. Palisano, this book is ideal for use by students and by clinicians in daily practice.
Strategy: Process, Content, Context--an International Perspective
by Ron Meyer Bob De WitBob De Wit and Ron Meyers innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.
Cardiovascular And Pulmonary Physical Therapy, Third Edition
by William DeTurk Lawerence CahalinCardiovascular and Pulmonary Physical Therapy, Third Edition reflects the broadest possible spectrum of cardiovascular and pulmonary practice and draws upon the expertise of a carefully selected team of world-renowned contributors. This internationally acclaimed text reviews must-know background knowledge, thoroughly explains exercise principles, cites the best evidence, and integrates the American Physical Therapy Association’s approved practice patterns into the chapter content.
Conceptual Integrated Science
by Paul G. Hewitt John A. Suchocki Jennifer Yeh Suzanne A LyonsConceptual Integrated Science connects ideas across the sciences with an engaging overview of physics, chemistry, earth science, astronomy and biology, at a level appropriate for non-science students. Author Paul Hewitt's engaging narrative emphasizes unifying concepts across physical and life sciences in a clear, friendly writing style with fun, relevant examples. The 3rd Edition expands on the theme of integration, deepening connections between the sciences with Integrated Science spreads. Updated Technology boxes feature modern references and contemporary applications that add relevance to help you connect science with your everyday life.
Employee Training and Development
by Raymond Andrew NoeCompanies that use innovative training and development practices are likely to report better financial performance than their competitors that do not. Training and development also help a company develop the human capital needed to meet competitive challenges. Many companies now recognize that learning through training, development, and knowledge management helps employees strengthen or increase their skills directly impacting their job performance, satisfaction, and career advancement. The 9th edition covers and addresses the changes in training and development from an employer and employee perspective - adding value to the employer and employee. Based on the author's extensive experience in teaching training and development courses to both graduate and undergraduate students, Employee Training and Development, Ninth Edition, retains the lively writing style, inspiring examples, and emphasis on new technology and strategic training from previous editions.
Foodservice Management: Principles And Practices
by June Payne-Palacio Monica TheisFor courses in foodservice management or administration; hospitality management; quantity food production and/or purchasing; foodservice accounting/financial management; menu planning; foodservice marketing/merchandising, or related topics Foodservice Operations for Today’s College Students Authored by leading industry experts with years of teaching experience, the Thirteenth Edition of Foodservice Management: Principles and Practices offers a comprehensive, current, and practical overview of foodservice operations and business principles. Covering topics like food safety, human resources, finance, equipment, design, marketing, and filled with real-life case studies, this text gives college students a deep understanding of the issues they will face in any type of foodservice operation. Rich with graphics and photos, its visually appealing design is organized for maximum student engagement and understanding. This edition has been updated to reflect new trends in sustainability and food safety issues.
Health Education: Elementary and Middle School Applications
by Beth Pateman Susan K. Telljohann Cynthia W. Symons Denise M. SeabertHealth Education: Elementary and Middle School Applications provides pre-service elementary and middle school teachers, school nurses, and health education specialists with the information, skills, and support they need to provide quality health instruction to students. The practical approach offers specific strategies for teaching health while providing background information on key health topics. Each chapter offers valuable activities and techniques related to assessment, curriculum development, lesson and unit planning, instruction, and more. This tenth edition has been updated to include the latest national recommendations, statistics, and standards related to health education and programming.
Neurologic Rehabilitation: Neuroscience And Neuroplasticity In Physical Therapy Practice
by Deborah S. Nichols Larsen Deborah K. Kegelmeyer John A. Buford Anne D. Kloos Jill C. Heathcock D. Michele BassoNeurorehabilitation in Physical Therapy delivers comprehensive coverage of the structure and function of the human nervous system. It also discusses normal motor development and motor control, as well as common treatment techniques in physical therapy. In order to be engaging to students, cases open each chapter, with questions about those cases appearing throughout the chapter. The text includes numerous tables, flow charts, illustrations, and multiple-choice board-style review questions and is enhanced by a roster of world-renowned clinical contributors.
Psychopharmacology
by Jerry MeyerUnique in its breadth of coverage ranging from historical accounts of drug use to clinical and preclinical behavioral studies, Psychopharmacology is appropriate for undergraduates studying the relationships between the behavioral effects of psychoactive drugs and their mechanisms of action. Meyer's, Psychopharmacology enhanced ebook provide engaging features like self-study questions, and clinical case studies, cutting edge research, and applied pharmacology to keep students focused on the content, while providing the scientific depth, breadth, and rigor required for the course.
Financial Trading And Investing
by John L. TeallA former member of the American Stock Exchange introduces trading and financial markets to upper-division undergraduates and graduate students who are planning to work in the finance industry. Unlike standard investment texts that cover trading as one of many subjects, Financial Trading and Investing gives primary attention to trading, trading institutions, markets, and the institutions that facilitate and regulate trading activities—what economists call "market microstructure." The text will be accompanied by a website that can be used in conjunction with TraderEx, Markit, StocklinkU, Virtual Trade, Vecon Lab Experiment, Tradingsim, IB Student Trading Lab, Brenexa, Stock Trak and How the Market Works. Introduces the financial markets and the quantitative tools used in them so students learn how the markets operate and gain experience with their principal tools Helps students develop their skills with the most popular trading simulation programs so they can reuse the book to solve day-to-day problems Stretches from investor behavior to hedging strategies and noise trading, capturing recent advances in an up-to-date reference source
Chemistry: A Molecular Approach
by Nivaldo J. TroChemistry: A Molecular Approach presents chemistry visually through macroscopic, molecular and symbolic multi-level images to help you see the connections between chemistry and the world around you. Author Nivaldo Tro uses a consistent problem-solving approach (Sort, Strategize, Solve and Check) throughout the text to show how to analyze a problem and devise a solution strategy. His consistent problem-solving approach and active learning resources are designed to engage you in becoming an expert problem solver and critical thinker. The 6th Edition presents interactive digital features to guide you through key concepts and the problem-solving process. Updates reflect current research on the COVID-19 vaccine and an extensive diversity, equity and inclusion review.
Statics: Analysis And Design Of Systems In Equilibrium
by Sheri D. Sheppard Benson H. TongueStatics: Analysis and Design of Systems in Equilibrium, by Sheri D. Sheppard of Stanford University, and Benson H. Tongue, University of California, Berkeley, offers a student-focused approach to Statics. With a strong emphasis on drawing free body diagrams, use of a structured problem-solving methodology, inclusion of real-world case studies, and robust pedagogy coupled with a truly engaging writing style, reviewers alike have praised this new Statics text. Additionally, this first edition has benefited from a comprehensive and thorough accuracy check by 15 experienced professors, and has been reviewed by more than 200 Statics and Dynamics professors. The text seeks to improve students’ abilities to map their understanding to more realistic engineering situations, enabling them to more effectively break down complex problems into manageable parts, and thus, become more effective engineering students and ultimately, professional engineers. The authors do not compromise on rigor. Instead this series demonstrates the required rigor in the larger context of engineering work, decision making, problem solving, and understanding and impacting the man-made world.
Algebra II: Big Ideas Math
by Ron LarsonThe Student Edition features several components to help position students for success and keep them on the right track for mathematical proficiency. The work of National Geographic Explorers is woven throughout each chapter to create STEM connections as students grow into mathematical thinkers in the classroom and in the real world. The Student Edition provides students with learning targets and success criteria at the chapter level to make learning visible. Diverse opportunities to develop problem-solving and communication skills through deductive reasoning and exploration are also prominent throughout the text. Students gain a deeper understanding of math concepts by narrowing their focus to fewer topics at each grade level. Students master content through inductive reasoning opportunities, engaging activities that provide deeper understanding, concise, stepped-out examples, rich, thought-provoking exercises, and a continual building on what has previously been taught.
Chemie: Eine Einführung für umwelt-, ingenieur- und agrarwissenschaftliche Studiengänge
by Rudolf HuthDieses neu konzipierte Lehrbuch für Bachelorstudiengänge gibt einen kompakten und leicht verständlichen Überblick über die wichtigsten Grundlagen der Chemie. Es komprimiert die Kenntnisse der jeweiligen Teilgebiete auf die zwingend notwendigen Inhalte, die Absolvierende von umwelt-, ingenieur- und agrarwissenschaftlichen Studiengängen benötigen, um im Berufsleben erfolgreich zu sein. Fokussiert und anwendungsnah werden die folgenden Themen behandelt: Kapitel 1 erklärt allgemeine Konzepte, z.B. die Struktur von Atomkern und Atomhülle, die chemische Bindung, das chemische Gleichgewicht sowie chemische Reaktionstypen. In Kapitel 2 Anorganische Chemie werden die für die Umwelt wichtigsten Elemente und deren umweltrelevanten Verbindungen vorgestellt. Kapitel 3 gibt einen Überblick über die wichtigsten Stoffgruppen in der Organischen Chemie und führt in die Thematik von Seifen, Waschmitteln und Kunststoffen ein. In Kapitel 4 werden die Grundlagen der Physikalischen Chemie, z.B. Gasgesetze, kolligative Eigenschaften, Kinetik, Thermodynamik und Elektrochemie erläutert. Das Kapitel 5 Analytische Chemie umfasst Stofftrennungen sowie die qualitative und die quantitative Analytik. Kapitel 6 behandelt die Umweltkompartimente sowie die wichtigsten Stoffkreisläufe in den Kompartimenten, anorganische und organische Umweltschadstoffe und enthält eine systematische Auflistung von Prüfverfahren, mit deren Hilfe Umweltschadstoffe in der Praxis analysiert werden können. Jedes Kapitel schließt mit Verständnisfragen und Lösungen ab. Zusätzlich sind am Ende eines Themenblocks Klausuraufgaben (inkl. Lösungen) zur Prüfungsvorbereitung enthalten. Das Buch richtet sich in erster Linie an Studierende an Universitäten und Fachhochschulen in Studiengängen mit umweltwissenschaftlichem Schwerpunkt, z.B. Umweltmonitoring, Chemieingenieurwesen, Verfahrenstechnik, Maschinenbau, Lebenswissenschaften, Agrar- und Umwelttechnik, Medizin und Gesundheitswissenschaften.
Architectural Design and Management in the Digital Age: International Perspectives
by Bob Giddings Silvio Melhado Jenni BarrettCritical appraisal of architectural design and management in the digital age through international perspectives Architectural Design and Management in the Digital Age delivers an evaluation of digitalisation in the evolving processes of architecture, providing a holistic treatment of the subject in terms of technologies, human context, emerging concepts, and the management of digital projects. This book includes analysis of: the advantages of digital technology in appropriate circumstances but also to appreciate that alternative methods may continue to provide considerable benefits for other situations. the implications of the digital world for creativity and architectural quality, the diversity of people who could be involved, and reaching the disadvantaged and disenfranchised. the role of the architect and other professionals within design and management processes. how emphasis on data management is creating diverging practices, which involve new concepts and definitions that require interpretation, especially with regard to experiences of design processes in different countries. Providing fresh reflections on a myriad of timely topics, Architectural Design and Management in the Digital Age: International Perspectives is an essential resource for researchers, academics, and advanced students in architecture, design management, and construction, along with professionals in those disciplines.
Classroom Management für Dummies (Für Dummies)
by Rebecca Hofer-WarthWirksam im Schulalltag Die Kernaufgaben einer Lehrkraft spielen sich im Unterricht ab. Damit Lehrkräfte und Schüler sich als wirksam erleben, ist ein stimmiges Classroom Management notwendig. Die Klassenführung ist dabei zentral. Wie Sie die Grundannahmen systemischer Pädagogik in Ihr Classroom Management einbinden, zeigt Ihnen dieses Buch. Der systemische Blick erweitert Ihr Denken und Handeln im Hinblick auf die Beziehungsgestaltung, den Umgang mit Störungen und die Kommunikation mit Schülern, Eltern, Kollegen und Vorgesetzten. So gehen Sie gestärkt durch den schulischen Alltag. Sie erfahren Welche 8 Faktoren wirksames Classroom Management ausmachen Wie Sie systemisch denken und handeln Wie Sie Beziehungen, Gespräche und Herausforderungen professionell gestalten Wie Sie Ihre Selbstwirksamkeit und Resilienz stärken
Architectural Detailing: Function Constructability Aesthetics
by Jason Miller Edward Allen Patrick RandThe industry-standard guide to designing well-performing buildings Aesthetics are a vital part of good design. Great design emerges from a deep understanding of the functionality and constructability of details. Good details provide clear, complete, and correct information to the wide variety of users that need them. Architects guide a project from design idea to buildable reality by working with other building industry professionals and creating a set of details that show how things are put together. Architectural Detailing systematically describes the principles for designing good architectural details. Using patterns that demonstrate best practices and consistent approaches to design detailing, this book teaches why detailing is important, what factors shape detailing issues, and how to detail a building that meets or exceeds performance requirements. Extensive illustrations demonstrate how to design building details that will not leak water or air, will control the flow of heat and water vapor, will adjust to all kinds of movement, and will be easy to construct. This fourth edition has been updated to conform to the latest International Building Codes and International Energy Conservation Code requirements and incorporates current knowledge about new material and construction technology, including: Expanded patterns for sustainability, high performance architecture, and resilience Examples using panelized or modularized prefabricated building assemblies Complex case studies demonstrating the detailing design process for energy efficient structures Design detailing for maintenance and management of sensitive or weak spots in a building assembly Architectural Detailing helps you bring a building together with a well detailed design that communicates effectively at all levels of the construction process.
Hörspiel und Podcast selber machen für Dummies Junior (Für Dummies)
by Marco Ponce KärgelVon A wie Aufnahme bis Z wie Zuhören Willkommen in der Welt des Hörens! Du wolltest schon immer mal dein eigenes Hörbuch aufnehmen, deine Storys erfinden und erzählen, selber entscheiden, was im Radio läuft, oder einfach mal deine Meinungen und Geschichten mit anderen teilen? Marco Ponce Kärgel gibt dir einen einfachen Leitfaden an die Hand, der dir zeigt, wie du Hörspiele und Podcasts selber produzieren kannst, von der allerersten groben Story-Idee bis zum fertigen Produkt. Er zeigt dir, wie du spannende Inhalte findest und umsetzt, deine Arbeit organisierst und mit Mikrofon und Software umgehst. Steig ein in die Welt der Hörspiele und Podcasts und werde dein eigener Produzent! Du lernst Worauf du beim Aufnehmen achten solltest und wie du deine Aufnahmen prüfst Wie du mithilfe der kostenlosen Software Audacity aus Sprachaufnahmen, Geräuschen, Musik und Soundeffekten ein Hörspiel machst oder deinen Podcast produzierst Wie du dein Hörspiel und deinen Podcast veröffentlichst
Psychocinema (Theory Redux)
by Helen RollinsPsychocinema reexamines the connection between psychoanalysis and film, arguing for a return to the universalist core of both cinema and subjectivity. It traces the history of the influence of psychoanalysis on cinema and shows how the detour into ideologies of identity and difference eclipses the premise of the first and the emancipatory power of the second.The book argues that psychoanalysis does not simply help us elucidate what we see on screen: rather, there is a fundamental relationship between the structure of psychoanalysis and that of cinema. Cinema acts upon the viewer like psychoanalysis upon the analysand and can expose them to the universal Lack inherent in their desire. This process undermines the unconscious logic of capitalism, which relies on a promise in fulfilment.Rollins, a filmmaker, shows how reductive interpretations of psychoanalytic film theory have permeated film education and film practice and have affected the way films are made and watched, to the detriment of contemporary philosophy and politics. Psychocinema urges filmmakers, theorists and audiences to embrace the truly radical and emancipatory potential of cinema: its capacity to confront us with the universal Lack in our desire.
Corpses, Fools and Monsters: The History and Future of Transness in Cinema
by Willow Maclay Caden GardnerA radical history of transness in cinema, and an exploration of the political possibilities of its future.In the history of cinema, trans people are usually murdered, made into a joke, or viewed as threats to the normal order — relegated to a lost highway of corpses, fools, and monsters.In this book, trans film critics Caden Mark Gardner and Willow Catelyn Maclay take the reader on a drive down this lost highway, exploring the way that trans people and transness have evolved on-screen.Starting from the very earliest representations of transness in silent film, through to the multiplex-conquering Matrix franchise and on to the emergence of a true trans-authored cinema, Corpses, Fools and Monsters spans everything from musicals to body horror to avant garde experimental film to tell the story of the trans film image. In doing so, the authors investigate the wider history of trans representation — an exhilarating journey of compromise, recuperation, and potential liberation that they argue is only just the beginning.
Mastering Writing at Greater Depth: A guide for primary teaching
by David Waugh Adam Bushnell Rob Smith Angela GillTo master the teaching of writing at greater depth, teachers first need to know: *What makes writing ′greater depth′? *What does it looks like? *How do I support children to develop the skills and creativity to be able to write at ′greater depth′? Official guidance lacks the substance and clarity that is needed so where do teachers go for support? This book provides teachers with support, guidance, background theory, examples and practical advice for the teaching of writing at greater depth. The text highlights the need to take writing beyond transcription into creative composition - and not only shows how this is possible, but also explores why it matters. The second edition is updated with new questions for discussion supporting teacher professional learning and links to the ITT Core Content Framework for trainee teachers.